Local and Regional Identity Action Plan
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LLOCALOCAL AANDND RREGIONALEGIONAL IIDENTITYDENTITY AACTIONCTION PPLANLAN TTHEHE TTHOMPSONHOMPSON EECONOMICCONOMIC DDIVERSIFICATIONIVERSIFICATION WWORKINGORKING GGROUPROUP CCONSULTATIONONSULTATION SUMMARYSUMMARY REPORTREPORT JanuaryJanuary 20132013 THE THOMPSON ECONOMIC DIVERSIFICATION WORKING GROUP 2 | The City of Thompson | Keewatin Tribal Council | The Manitoba Metis Federation | Manitoba Keewatinowi Okimakanak | Thompson Unlimited ACTION PLAN #4: LOCAL AND REGIONAL IDENTITY - CONSULTATION SUMMARY REPORT LLOCALOCAL AANDND RREGIONALEGIONAL IIDENTITYDENTITY AACTIONCTION PPLANLAN | 3 TTHEHE TTHOMPSONHOMPSON EECONOMICCONOMIC DDIVERSIFICATIONIVERSIFICATION WWORKINGORKING GGROUPROUP CCONSULTATIONONSULTATION SUMMARYSUMMARY REPORTREPORT JanuaryJanuary 20132013 AActionProvincection of ManitobaPPlanlan ##4: |4 Northern: LLocaloc aAssociationl aandnd RRegionalof eCommunitygional Councils IIdentityden t| i tNisichawayasihky - CConsultationonsu Creelta tNationion |SSummary Thompsonumma Chamberry RReporte ofp oCommerrt ce | Vale Supported by: CITY THOMPSON (CHAIR) UNLIMITED PROVINCE of MANITOBA THOMPSON CHAMBER OF COMMERCE FEDERAL THOMPSON GOVERNMENT VALE ECONOMIC MKO UNITED DIVERSIFICATION STEEL WORKERS LOCAL 6166 WORKING GROUP KTC rePLAN MMF NCN Working Group Members NACC Invited Stakeholders THE THOMPSON ECONOMIC DIVERSIFICATION WORKING GROUP The City of Thompson | Keewatin Tribal Council | The Manitoba Metis Federation | Manitoba Keewatinowi Okimakanak | Thompson Unlimited ACTION PLAN #4: LOCAL AND REGIONAL IDENTITY - CONSULTATION SUMMARY REPORT TABLE OF CONTENTS 1.0 Introduction 1 4.0 Recommendations 23 1.1 The Thompson Economic Diversifi cation Working Group 1 4.1 Place Branding Strategy 23 1.2 Purpose of this Document 1 4.2 Potential Future Projects 23 1.3 A Note on Language 1 1.4 Area of Study 1 5.0 Conclusion 25 1.5 Engagement Process 2 Appendix A: Advisory Committee Terms of Reference 2.0 Place Branding Survey 6 Appendix B: Place Branding Survey Questionnaire 2.1 Survey Methodology 6 Appendix C: City of Thompson Demographic Mapping 2.2 General Findings 6 (Census 2006) 2.2.1 Summary Profi le of Respondents 7 2.2.2 Summary of Survey Responses 10 2.3 Residents and Visitors 12 2.4 Aboriginal and Non-Aboriginal Populations 12 3.0 Focus Groups 15 3.1 Purpose of Focus Groups 15 3.2 Summary of Focus Group Findings 15 Province of Manitoba | Northern Association of Community Councils | Nisichawayasihk Cree Nation | Thompson Chamber of Commerce | Vale THE THOMPSON ECONOMIC DIVERSIFICATION WORKING GROUP Churchill Lac Brochet Tadoule Lake Brochet Lynn Lake South Indian Lake Leaf Rapids Fox Lake Split Lake Gillam Granville Lake York Landing War Lake Shamattawa Nelson House Pukatawagan THOMPSON Pikwitonei Thicket Portage Sherridon Setting Lake Snow Lake Oxford House Gods River Wabowden Flin Flon God’s Lake Cross Lake Cranberry Portage Gods Lake Gods Lake Narrows 8 | Red Sucker Lake Garden Hill Norway House Wasagamack Island Lake The Pas St. Theresa’s Point Figure 1.1 - The Thompson Region The Thompson Region The City of Thompson | Keewatin Tribal Council | The Manitoba Metis Federation | Manitoba Keewatinowi Okimakanak | Thompson Unlimited ACTION PLAN #4: LOCAL AND REGIONAL IDENTITY - CONSULTATION SUMMARY REPORT 1. INTRODUCTION Thompson and Region Infrastructure Plan provide a 20- year strategy to stimulate and manage both economic and population growth through targeted infrastructure develop- 1.1 The Thompson Economic Diversifi cation Working ment and sustainable land use planning in Thompson and Group region. The need to broaden and diversify the economic base in The TEDWG process will provide immediate direction on Thompson and surrounding region is a long-standing prior- specifi c priorities, such as fostering a local and regional ity. Economic volatility in recent years, coupled with the identity. It will also provide a framework for continued col- November 2010 announcement that Vale will transition its laboration between regional stakeholders and continued ac- operations in Thompson to mining and milling by 2015, tion to support economic diversifi cation and development have underlined the need for the City, the region and com- over the long term. munity partners to tackle this issue head on. 1.2 Purpose of this Document The Thompson Economic Diversifi cation Working Group (TEDWG) was formed to spearhead this effort. Launched The Thompson Economic Diversifi cation Working Group has on May 18, 2011, the TEDWG has a simple mission: to identifi ed Local and Regional Identity as a priority area for accelerate Thompson’s development as a regional service action when addressing barriers to economic development centre in Northern Manitoba with a strong mining pillar. and fostering new economic activities. This Consultation The TEDWG is chaired by the City of Thompson, and enjoys Summary Report provides a comprehensive overview of the broad and diverse stakeholder participation with repre- stakeholder consultation undertaken prior to the develop- sentatives from the Province of Manitoba, Vale, Manitoba ment of a Place Branding Strategy for the City of Thomp- Keewatinowi Okimakanak (MKO), Keewatin Tribal Council son. The Report summarizes the key themes emerging (KTC), Manitoba Metis Federation (MMF), the Northern As- from consultation activities and outlines recommendations sociation of Community Councils (NACC), Nisichawayasihk for the Place Branding Strategy as well as next steps and Cree Nation (NCN), Thompson Unlimited, and the Thomp- future projects. son Chamber of Commerce. The Government of Canada and USW Local 6166 have also been invited to participate. 1.3 A Note on Language TEDWG is being support by rePlan, a Canadian planning organization that works with resource-based communities This Report includes input from many diverse sources. in Canada and internationally. As such, the perspectives expressed in the summaries of | 1 Place Branding Survey and Focus Group fi ndings are varied This group is responsible for identifying and pursuing the and do not necessarily refl ect those of Advisory Committee most promising opportunities to help Thompson and the members. The Report aims to accurately and fairly refl ect surrounding region diversify its economy and strengthen its the full range of input received in order to support the de- position as an economic contributor in Northern Manitoba. velopment of a Place Branding Strategy. In some cases this Priority areas identifi ed by TEDWG stakeholders include: input is negative or derogatory towards certain groups. • Restorative Justice In addition, to ensure the data collected through the Place Branding Survey is comparable to other data sets (i.e. Cen- • Education and Training sus data), the Advisory Committee has aligned its data cat- egories with the ones used by Statistics Canada. Regarding • Housing the labels applied to ethnic groups (e.g. White, Black, etc.), • Fostering a Local and Regional Identity the Advisory Committee does not wish to reinforce any negative stereotypes associated with these labels. • Economic Development 1.4 Area of Study Sub-committees, including representatives of the above mentioned organizations as well as other regional stake- The area of study for the stakeholder consultation portion holders, have been established to address these priority of the Place Branding Strategy includes the City of Thomp- areas and prepare plans that support immediate action. son and surrounding region. The boundaries of the sur- rounding region were defi ned by the Thompson Economic In addition, the TEDWG stakeholders are committed to Diversifi cation Working Group and are highlighted in Figure strengthening the City of Thompson’s governance frame- 1.1 seen at left. The fi nal Place Branding Strategy will be work through an updated District Development Plan and a City Council-adopted plan and apply within the municipal Zoning By-Law. The dynamic relationship between the City boundary of the City of Thompson. Partnerships and ongo- of Thompson and regional communities will be better de- ing consultation with communities in the Thompson Region fi ned through another initiative of the TEDWG, the Thomp- will be encouraged in the Place Branding Strategy. son and Region Infrastructure Plan (TRIP). When taken together, the District Development Plan, Zoning By-Law and Province of Manitoba | Northern Association of Community Councils | Nisichawayasihk Cree Nation | Thompson Chamber of Commerce | Vale THE THOMPSON ECONOMIC DIVERSIFICATION WORKING GROUP 1.5 Engagement Process participation of as many people in the city and the region as possible. In order to reach the broadest possible audi- To ensure that this work represents the interests, needs ence, the engagement program includes four levels: and goals of all stakeholders in the Thompson Region, a sub-committee for Local and Regional Identity was estab- • Level 1 Engagement - Education and Outreach (to lished as part of the TEDWG process. This sub-committee Organizations, Institutions, Agencies) comprised a diverse group of organizations and individuals who have expertise, work in, or have an interest in this • Level 2 Engagement - Link to Existing Activities (com- priority area. The sub-committee met regularly from January munity networks, organizations, meetings/confer- to September 2012. The sub-committee was instrumental ences) in identifying the need for and designing the Place Brand- ing Strategy process, in addition to identifying other issues • Level 3 Engagement - High-Level Public Outreach related to local and regional