techMEDIA TECHNOLOGY & INNOVATION ISSUE-i 32 • JUNE 2017 Time for T2 in Germany

Plus • MAKING DATA PRIVACY A PRIORITY • WHAT’S IN 3GPP RELEASE 14? • NEW PRODUCTION SYSTEM AT RTBF and more...

tech.ebu.ch I love it when a plan comes tech together! Issue 32-i • June 2017

3 Network Technology Simon Fell, Director, EBU Seminar 2017 Technology & Innovation - Multiplatform Production 4 New to the team As I write these words we’re deep into Workflows: as we adapt to the 5 Metadata workshop; the final stages of preparing the EBU multiplatform world, we need to EBU-TT updated Technology & Innovation workplan study software for production and 6 3GPP Release 14 for the next two years. We will be look at innovation in content asking the Technical Assembly to creation and production 8 5G in media endorse this important document in technologies, as well as the new production Stuttgart on 8-9 June. buildings in which PSM will 9 Promoting DTT Preparing the workplan is both a operate. Data 10 DVB-T2 in Germany challenging and a rewarding - : there are a range of metadata experience, as it gives us a chance to issues to be solved, along with data 12 NUMPROD 2.0 at take stock of the work we’re doing analytics and the use of big data in RTBF and examine how we can best serve media; this also extends into areas 14 Data at EBU Members you, our Members. While the process such as artificial intelligence and is led by the Technical Committee, machine learning, where we must 15 Broadcasting we have also sought to involve our keep pace with the leading global milestones Technical Liaison Officers and those platforms. 16 TV 50 years from now who are active in our working - Cloud and IP Infrastructures: 17 Updates from ABU groups. new live IP infrastructure, remote and DVB The aim has been to identify the production, use of cloud systems in trends in media technology that are production and distribution, and 18 Data privacy of most relevance for our Members virtualization of today’s studio 19 In the spotlight: and subsequently define the focus hardware. Galina Fedorova areas for our activities. In a world of - Media Cyber Security: we need rapidly changing technologies, the to build on the recommendations Cover Story: March 2017 saw the launch digital transformation of our industry we have already published, to look of the DVB-T2 platform in Germany, delivering HD services enhanced with and the subsequent impact on public at cloud security and also work HbbTV (see page 10). Our cover photo service media operations are internationally with other groups, shows Bayerischer Rundfunk’s Munich- uppermost in our minds. including through the World Freimann transmission tower, used for DAB+, DVB-T2 HD and LTE eMBMS While I urge you to consult the Broadcasting Unions, to encourage trials by BR and IRT. (Photo: Ekkehard workplan itself on our website, I’d industry-wide adoption. Winkler/IRT) like to outline here the broad strokes. The above will be set out in more We’ve aligned our activities under six detail in Stuttgart, where we will also thematic areas: have an opportunity to thank our Editor-in-Chief: Simon Fell - User Experience: here we address Members, without whose valuable Managing Editor: Eoghan O'Sullivan the need for increased efforts we could not achieve all of Email: [email protected] Tel. +41 22 717 27 05 personalization, the focus of our this. PEACH project, assist in the Finally, if you want to have a little Design: Louise Tait Printed on FSC certified paper by transition to UHDTV, and examine fun and are lucky enough to have New Goff n.v. the value – or otherwise – of VR/ access to an Amazon Echo, then you AR/MR. should try out a new tool we have © European Broadcasting Union - Distribution: this covers developed based on the Eurovision All rights reserved. The reproduction everything from spectrum through Song Contest. You can now ask of articles in tech-i is authorized to broadband/online delivery, the Alexa who won the contest in any only with the written permission of the publishers. The responsibility for positioning of broadcaster given year and also hear the song in views expressed in tech-i rests solely requirements vis-à-vis upcoming question. Something to keep you with the authors. 5G standards, and, of course, occupied until next year’s contest! digital radio. P.S. Well done Portugal!

2 tech-i | tech.ebu.ch | June 2017 NTS 2017 participants will find out how IP networks have been implemented by Google at YouTube Spaces. Centre of the universe for IP-based production LOOKING AHEAD TO THE EBU NETWORK TECHNOLOGY SEMINAR 2017.

For two days in June every year, event programme is a panel session presentations on how IP is used in Geneva becomes the centre of the on Day 1 that will take a multilayered Sky’s master control room and for universe for network technology look at “The State of Live and IP Google’s YouTube Spaces facilities. in media production. The EBU Production”. An introductory With a session on cloud and Network Technology Seminar has presentation by BBC head of virtualization, a round table been growing annually, to the point production architecture Mike Ellis discussion on security issues, a set where last year’s event was full to will be followed by three discussions, of demonstrations showcasing the capacity, with 160 participants. The each bringing a new set of experts latest in dematerialized broadcast 2017 edition, on 20-21 June, looks to the podium. The discussions will functionalities, and a full morning set to match or even – if additional move progressively down the IP of in-depth tutorials, it really is space can be found – beat that production layers, from controlling an unmissable event for media record. the facility, to the devices, and finally professionals working in this field. The hot topic for NTS 2017 is likely to the network itself. (EBU Members will be able to access to be SMPTE 2110. The standard, Another highlight of Day 1 will videos of all NTS 2017 presentations which will be at the heart of live and be a set of five use cases showing a few days after the event finishes.) IP production for years to come, is how a variety of leading media A Eurovision Academy Master Class expected to be ratified sometime organizations are tackling the on “Preparing your move to Live- this year. Many of those who are challenges of moving to IP in IP TV Production” on the two days involved in drafting SMPTE ST 2110 production. Swedish Radio will share immediately following the Network will be present for NTS 2017, so it’s a their audio over IP experiences; Technology Seminar 2017 offers a wonderful opportunity to gain early there will be updates from BBC’s chance to get even more value from insights from the experts. Cardiff Central Square project and the trip to Geneva. The centrepiece of the impressive RTL City BCE in Luxembourg; and tech.ebu.ch/nts2017 Farewell Félix At the end of April 2017, we said goodbye to Félix Poulin, who has returned to his home country to take up the position of senior manager of new broadcast technologies at CBC/Radio-Canada in Montreal. We wish him every success with this new challenge and thank him for all that he contributed to the team over the past six years, particularly in leading EBU Technology & Innovation work in the domain of networks and IP.

tech-i | tech.ebu.ch | June 2017 3 New to the team

THE FIRST HALF OF 2017 BROUGHT A NUMBER OF ADDITIONS TO THE EBU TECHNOLOGY & INNOVATION TEAM. OUR NEW EXPERT ON RADIO, BEN POOR, WAS INTRODUCED IN THE LAST ISSUE OF TECH-I; AND BELOW WE MEET THREE MORE NEW ARRIVALS.

THE SCRUM MASTER Aurélie Boiteux comes to the EBU with a background in software engineering, which she studied in France. She has worked in the banking and telecoms industries in both France and Switzerland, serving as an agile software engineer, project manager and scrum master. It is in this last role that she joined the software team at EBU T&I. Scrum is an agile framework for completing complex projects, used particularly in the software domain. The scrum master ensures that the methodology is well understood and correctly applied, to ensure maximum benefits for the team. She functions as a process owner, teacher, coach and facilitator. Aurélie is working with our PEACH team to co-develop tools that will allow EBU Members to deliver personalized media services and experiences. (Read more about PEACH in issue 31 of tech-i and at tech.ebu.ch/personalization.)

THE RESEARCHER Paola Sunna is always looking Patrick Wauthier, Paola Sunna to the future. Her career so far has and Aurélie Boiteux. involved working on the boundaries of what is possible with media the Italian Prize for Innovation in and television in several countries technology in a wide range of Information Communication & around the world. He began his domains: from video coding and Media Technology for an augmented working life as a sound engineer in image quality to user interfaces, reality application. the broadcast and music industries web technologies and immersive She started a new adventure at but was driven to swap seats by his experiences. She studied Electronic the EBU earlier this year, focusing belief in the importance of the fourth Engineering at Turin Polytechnic on the cutting edge of immersive estate and his passion for radio. and also received an MBA in 2005. audio and video technologies, from The EBU has been a constant She began working at the RAI content production to the end user presence along the way: in the R&D centre in 1997. Over a 20 year experience. form of the AES/EBU standard in period her work has brought her digital audio as a sound engineer; into contact with many EU R&D THE COMMUNICATOR at Australia’s SBS, which broadcasts programmes as well as the DVB Patrick Wauthier the Eurovision Song Contest; or Project, MPEG and, of course, Patrick Wauthier, responsible for interfacing with the Eurovision the EBU. Her work has been publications and events at EBU T&I, News Exchange while at Euronews recognized with various awards has spent the past ten years working in France. Patrick joined the EBU in and commendations, including as a journalist and producer in radio April 2017.

4 tech-i | tech.ebu.ch | June 2017 Metadata’s most wanted

THE EBU’S ANNUAL GATHERING OF METADATA EXPERTS TAKES PLACE ON 27-29 JUNE.

The programme for the MDN (Metadata Developer Network) Workshop 2017 reads like a “most wanted” list of metadata-related topics: artificial intelligence, machine learning, content analysis, natural language processing, content enrichment, cognitive services, automated metadata extraction and more. The workshop is a must for anyone who deals with metadata in the context of media production and distribution. The presentation slots at this two-and-a-half day event are each an hour long, which allows the speakers to present their topic in detail and leaves plenty of time for questions and discussion. It’s an excellent forum in which to share experiences and explore new solutions. The workshop is open both to EBU Members and non-members. There is no fee to attend, but registration is mandatory. tech.ebu.ch/mdn2017 EBU-TT now covers BroadThinking 2017 videos the complete workflow available The EBU-TT family of subtitling send subtitle streams to a distribution specifications was updated this May, encoder or an archive. The data BroadThinking is the EBU’s annual writes Frans de Jong. The format carriage mechanism is not prescribed, event looking at broadband media now covers the complete chain from but to help get started a WebSocket delivery, streaming technologies, authoring to distribution, for both live carriage specification is available (Tech front end design and user and prepared subtitling. 3370s1). experience. The 2017 edition took Two of the specifications have The EBU-TT Live work has place at the start of May (two advanced to v1.0 status. Part 2 benefited from extensive testing and months later than its usual slot of (Tech 3360) provides strategies for implementation experience gained March, to which it will return in converting existing EBU STL (Tech through the open source EBU-TT Live 2018) and delivered two days of 3264) files into their modern EBU- Toolkit project, to which especially the excellent presentations and engaging TT counterparts. Thanks to its rich BBC has actively contributed. All of discussions. explanations, the document helps this builds on the core EBU-TT format EBU Members can find PDFs make informed choices about the best specification (Tech 3350), which was and videos at: tech.ebu.ch/ way to convert legacy subtitles. Special updated in May as well. Changes broadthinking2017 credit goes to John Birch (Screen include clarification on various topics Systems) for the extensive work done. and a more relaxed way to deal with MPEG-LA's Alan Harkness With Part 3, known as EBU-TT metadata extensions. The EBU-TT Live, subtitles can now be carried metadata elements are now defined in throughout production facilities as a single, new document called EBU- EBU-TT streams. The scope is not TT Part M (Tech 3390). This makes it limited to live subtitling; prepared easier to keep an overview and avoid subtitling is also supported. EBU- duplication. With all these parts and TT Live offers a flexible collection of the existing EBU-TT-D spec for online nodes with which to build subtitling distribution, subtitles are now truly processing chains. Think for example supported 'glass to glass'. For more of one or more authoring stations that information see: tech.ebu.ch/ebu-tt

tech-i | tech.ebu.ch | June 2017 5 PSM and 3GPP: a new dream team or only part-time companions? EBU MEMBERS HAVE SUCCESSFULLY ENGAGED WITH THE MOBILE TELECOMMUNICATION INDUSTRY TO ENSURE FUTURE 3GPP SPECIFICATIONS WILL BETTER MEET THE NEEDS OF BROADCASTERS. ROLAND BEUTLER1, JOCHEN MEZGER2 AND ANDREW MURPHY3 TELL THE STORY.

Even though Public Service Media (PSM) see mobile devices such as smartphones and tablets as user devices of growing importance, there has been very little engagement between the broadcasting and mobile telecommunication sectors around technology. This changed as recently as two years ago, when PSM became aware of an activity in 3GPP, the global standardization body for mobile telecommunication technology, which set out to enhance the specification to better accommodate television services in its forthcoming Release 14. As this seemed to touch upon vital interests of PSM, they began to engage actively, with the EBU Strategic Programme “Future Distribution Strategies (FDS)” facilitating broadcaster involvement in 3GPP.

SPIRIT OF COOPERATION For some time, the FDS group titled An IRT prototype build showing linear free-to-air television via LTE eMBMS CTN-Mobile (Cooperative Terrestrial with nonlinear (HbbTV) content. Networks) had brought together PSM and the mobile industry to others, these encompassed the need the possibility of enabling receive- discuss issues of common interest to deliver television services free-to- only devices. and allow both sides to develop air and an option to cover large areas 3GPP is organized in three a better understanding of each with a guaranteed quality of service, different strands which are other’s business, requirements and independent of the number of differentiated according to whether obligations. The spirit of cooperation concurrent users. Furthermore, PSM issues relate to radio access, core within the group was key to getting requested the option of enabling the network, or service and system the most out of the 3GPP process. operation of standalone eMBMS architecture aspects. Clearly, any Another FDS project, MTS (Mobile (the broadcast/multicast mode of high-level service requirement will Technologies and Standards), was 3GPP) networks without the need in one way or another impact all created to allow broadcasters to to implement any unicast capability. 3GPP areas. For example, while free- keep track of the detailed technical This requirement is closely related to to-air access, receive-only devices developments themselves. The 3GPP initiative on television services over mobile networks called "If 5G is to suit the needs of PSM in the for the submission of service level future we should not diminish our efforts to requirements. This is where PSM had an opportunity to inject their contribute actively to the 3GPP process." particular requirements. Among

6 tech-i | tech.ebu.ch | June 2017 and standalone eMBMS network operation have a direct bearing on the system architecture, the call for large area coverage affects the radio access technology.

NETWORK TOPOLOGY About every 18 months 3GPP publishes a new release of the specification, putting forward new features and enhancements. The current version is Release 13, with Release 14 to be presented in mid- Public service media service requirements for 3GPP Release 14. 2017. LTE (‘4G’) 3GPP systems use an eMBMS network have been and what might still be missing. OFDM modulation for the downlink, proposed, together with the Among others, the contribution similar to digital terrestrial corresponding features for mobile part, i.e. PMSE (programme making broadcasting systems like DVB-T/ devices. This would allow apps that and special events) applications T2. OFDM exploits so-called guard make use of the new features to be like wireless microphones or intervals – or cyclic prefixes, in developed in a standard way. cordless cameras, could gain more 3GPP language – to cope with self- All of this has only been possible momentum. The next step will interference in single frequency because of good cooperation between then be to start trials in order network (SFN) operation. Release 13 PSM and the mobile industry. PSM to gain experience with the new allows cyclic prefixes of up to have received significant support technologies. 16µs. This translates into a maximum from major players in the mobile These enhancements to 3GPP to inter-site distance of about 5 km in sector, principally from vendors cater for television services refer an SFN to avoid self-interference. To and manufacturers. However, some specifically to LTE for the time cover large areas with such a network MNOs (mobile network operators) being. However, the development topology many transmitters are were strongly supportive as well. of 5G may offer new opportunities needed, which is likely to result in These companies, together with other beyond the capabilities of LTE. 5G high operational costs. stakeholders from different industry will introduce a new radio access From a PSM perspective it would sectors such as safety services or technology termed ‘New Radio’ be beneficial if a sparser network automotive applications, started to to support various different use could be enabled, including perhaps realize that a broadcasting mode is cases. MBMS has been anchored in even the use of some parts of not just a means to distribute PSM the service requirements for New traditional high-power-high-tower content. Rather, it may help to use Radio as a basic element. However, (HPHT) transmitter networks. The infrastructure and network resources as resources are limited and time is forthcoming 3GPP Release 14 will in a more efficient way to support a flying, 3GPP has decided to focus include 200 µs as an additional variety of very different services. on other features for 5G in Release cyclic prefix while 33 µs (which was 15. If 5G is to suit the needs of previously only specified at the radio REMARKABLE SUCCESS PSM in the future we should not layer) will also be fully enabled. As a matter of fact, Release 14 will diminish our efforts to contribute Notably, 200 μs would support inter- contain essential features for the actively to the 3GPP process. Clearly, site distances of up to 60km. This is delivery of PSM content over mobile this corresponds to a longer term close to a value of 224 μs commonly networks. It is not an exaggeration engagement (beyond PSM and 3GPP used in DVB-T networks based on to say that PSM engagement led to being part-time companions) which HPHT infrastructure. great achievements and deserves to may nevertheless be worth the effort On the system architecture side, be labelled as a success story. to secure a place for PSM content on significant developments have been Virtually nobody would have future devices. made with regard to a service layer dreamed two years ago that many 1SWR, Chairman of the EBU Strategic for television services. A “pass- of the PSM requirements would Programme FDS (Future Distribution through” service layer will become make it into 3GPP Release 14 almost Strategies) 2 part of Release 14, allowing a unchanged. Nevertheless, once the IRT, Chairman of the FDS Project Team CTN-Mobile (Cooperative standard MPEG transport stream new specification is published it will Terrestrial Networks – Mobile) to be embedded into the 3GPP IP be necessary to carry out a careful 3BBC, Chairman of the FDS Project transport. The necessary interfaces gap analysis to understand what is Team MTS (Mobile Technology and between a content provider and indeed contained in the final release Standards)

tech-i | tech.ebu.ch | June 2017 7 Bringing 5G into play in production 5G TECHNOLOGY WILL HAVE A SIGNIFICANT IMPACT ON MANY BUSINESS-TO-CONSUMER ACTIVITIES, BUT IT ALSO HAS A ROLE TO PLAY IN SOME B2B DOMAINS. MEDIA PRODUCTION IS ONE. EBU’S HANS HOFFMANN AND DARKO RATKAJ REPORT.

The emerging wireless Use cases for 5G in media telecommunications standard production include mobility at known as 5G has been identified high speeds. as a potential game changer for the distribution of media content and services. A November 2016 EBU Technical Committee report (BPN 109) sets out opportunities that may emerge in this domain for public service media. However, the impact of 5G – and the opportunities for media organizations – will also suit several use cases in the production domain. The use cases identified – outlined below – helped to establish the motor racing should be feasible. The performers. This in particular includes technical and operational conditions transport of telemetry information, wireless mics, in-ear monitoring, and that would need to be met to ensure intercom and device/cell management a variety of service links. that 5G can address the needs of the is a further requirement. The business advantages that may media production community. These emerge thanks to the application include purely technical parameters 3. Production studio of 5G in media production include (e.g. throughput, latency, packet loss, 5G could also find an application in the possibility of handling live jitter) as well as the requirements that high quality studio productions with productions with high quality and are specific to the context of a given both compressed and uncompressed high bandwidth without the need production situation (e.g. mobility, video formats up to UHDTV. This for large production vehicles. There location availability, set-up time, and challenging use case also incorporates is a clear potential for cost saving number of simultaneous devices). seamless transfer from an IP studio and for reducing the complexity of network to the wireless 5G domain. the workflows, provided that 5G will FIVE USE CASES This could include the support of be able to meet the technical and 1. Audio production a virtual private network to enable operational requirements. Live audio contribution would business/data exchange as well as The standardization activities typically be required at sporting and content contribution with the ability around 5G are ongoing. Recognizing cultural events, sometimes from high to manage the QoS or bandwidth the need to ensure that requirements speed vehicles. Coverage of news allocated to each element. in the media production domain are events, via mobile journalism where well defined, in autumn 2016 the an OB van is not present, would also 4. Remote editing EBU Technical Committee created a require high quality audio links. In this case the particular technical dedicated Ad Hoc Group (AHG) to Finally, crew communication for radio requirements centre around high study potential applications. outside broadcasts also formed part of speed file transfers and editing in The EBU has a well-established the audio use case. either real-time or via proxy content. engagement with 3GPP, the global There should be upload and download standardization body for mobile 2. TV production on the move of files for editing on site as well as telecommunication technology This use case covered television editing from site of material that currently developing 5G standards, production with a vehicle, for online remains in the cloud. through its programme on Future and mobile platforms, of content Distribution Strategies (FDS). up to UHDTV quality, from single 5. Stage performers Building on this, the AHG aimed operator to multi-camera operations. There may also be a role for 5G to communicate the identified In addition to high bandwidth technology in relation to the PMSE use cases and associated technical requirements, motion at speeds (programme-making and special requirements to 3GPP in close of up to 360 km/h in the case of events) equipment used by live collaboration with FDS.

8 tech-i | tech.ebu.ch | June 2017 Joined up thinking on DTT THREE ORGANIZATIONS, THE EBU, DVB AND BNE, ARE COLLABORATING ON A NEW INITIATIVE TO PROMOTE THE BENEFITS OF DIGITAL TERRESTRIAL TELEVISION, PARTICULARLY IN COUNTRIES WHERE ANALOGUE SERVICES STILL DOMINATE. THE EBU’S WALID SAMI AND MARCELLO LOMBARDO PROVIDE AN OVERVIEW.

Although public service media (PSM) (Broadcast Networks Europe) and the AUB AND ASBU channels are widely available on DVB Project last year embarked on The group is now strengthening subscription-based platforms such as a joint initiative. The idea is to share its collaboration in this field satellite, cable and IPTV, terrestrial knowledge and bring experts together with the AUB (African Union of television remains the backbone for to facilitate the successful introduction Broadcasting) and ASBU (Arab accessing free-to-air services and is the of DTT in countries that still rely on States Broadcasting Union), the most widely used means of receiving analogue television. The initiative is EBU’s sister unions in ITU Region television globally. Over 300 million focused on ITU Region 1, and thus 1. This collaboration aims firstly to households receive analogue television covers all of Europe and Africa as well refine the identification of the critical and nearly 200 million households as the Middle East and CIS countries. factors for DTT implementation, and receive DTT (digital terrestrial The group has identified key factors secondly to raise awareness among television), of which around 120 that are crucial for the implementation broadcasters about the possible million are in Europe. of DTT. These include the process for negative consequences for PSM of a Despite the success of DTT, many identifying a suitable business model, failure to implement DTT. countries around the world have yet the definition of the broadcast network Last February’s celebrations to to complete or even begin the digital parameters, the measures needed mark the tenth anniversary of the switchover process. At the same time, to ensure adequate video quality for AUB provided an opportunity there has been unrelenting pressure viewers, and the strategy for creating for fruitful discussions. The event from big spectrum consumers, an appealing programme portfolio. brought together directors general like mobile network operators, to Those key factors formed the basis of African broadcasters, presidents secure the use of further portions of the first event organized under and secretaries-general of other of spectrum allocated to terrestrial the new initiative, in collaboration broadcasting unions, and key figures broadcasting. Given the unique with the ITU. On 26 October 2016, from governments and the media to social and economic opportunities the ITU played host to a workshop explore how to promote authentic that DTT offers, it is in the interest of in Geneva on “Assistance for DTTB content in the African media. governments, broadcasters and other implementation”. It was well received One of the most crucial messages industry stakeholders to maximize by the diverse audience that included the EBU, BNE and DVB brought their collaboration toward accelerating frequency regulators, broadcasters and to AUB colleagues was the ongoing its rollout. This would also help relevant industry stakeholders. The need to defend access to spectrum preserve spectrum for use by terrestrial response from workshop attendees for broadcasting. Even though broadcasting in the long term. confirmed that there is a real appetite broadcasters achieved significant for implementing DTT, but also a need success at WRC-15 (the ITU's World JOINT INITIATIVE to set out best practices with regard to Radiocommunication Conference To promote the win-win situation the factors identified. There was also in 2015), the pressure on spectrum that arises when a DTT offer is evidence of considerable interest in the has not abated. There is a continued successfully launched, the EBU, BNE transition from DVB-T to DVB-T2. need for broadcasters to work together: successful DTT platforms will be the best shield against future attacks on spectrum as the broadcast community works towards WRC-19 and WRC-23. With ASBU, collaboration is focused around a series of DTT- related workshops that take place every autumn as part of the EBU/ Marcello Lombardo being ASBU week of technology. The EBU interviewed at the ASBU was also pleased to participate in the TV and Radio Festival in ASBU TV and Radio Festival from 25 Hammamet, Tunisia. to 28 April in Hammamet, Tunisia.

tech-i | tech.ebu.ch | June 2017 9 Lift-off for DVB-T2 in Germany

KERSTIN PFAFFINGER (IRT) AND KLAUS MERKEL (IRT) OUTLINE THE CURRENT STATUS OF NEXT GENERATION TERRESTRIAL TV IN GERMANY, WHERE DVB-T2 HD SERVICES ARE ENRICHED BY HBBTV.

The official launch of DVB-T2 HD in Germany took place on 29 March 2017. More than 300 transmitters at nearly 70 transmission sites were switched to DVB-T2 smoothly and on schedule. With this rollout, almost 40 HD programmes from public and private broadcasters are now available. A total of six HD multiplexes are on air, with data rates ranging from 6.1 Mbit/s to 24.6 Mbit/s. This first step of regular DVB-T2 operation focuses on metropolitan areas. Further phases of the gradual DVB T2 HD deployment are planned for autumn 2017, as well as for spring and autumn 2018. In mid-2019 a nationwide DVB-T2 HD expansion for public broadcasting services will finalize the rollout. DVB-T2 HD App for mobiles developed by IRT and WDR (Photo: IRT) Depending on the region, portable indoor, portable outdoor or fixed DVB-T2 reception will be ensured, distribution is widely accessible the entire broadcast community. and moreover mobile reception portable and mobile reception. Different broadcast formats were will be possible in wide parts of the With the transition to DVB-T2, evaluated, based on encoders coverage area. the terrestrial distribution channel and decoders from various The DVB-T2 HD rollout also is modernized, enabling a greater manufacturers, and comprehensive sees the introduction of a new plurality of programmes, an transmission tests were performed commercial model for the terrestrial improvement in quality and a in a test transmitter network. platform, freenet TV. While public clear cost saving. This makes it an Furthermore, IRT supported the broadcaster services are still available attractive option for consumers DVB-T2 HD rollout with several free-to-air without any additional as well as for broadcasters. As the interoperability tests and workshops, charge, the services of the private transition to DVB-T2 is combined for example organizing, on behalf broadcasters are encrypted and can with a simultaneous change of of the Deutsche TV-Plattform, two only be accessed for an annual fee. the video coding to the HEVC DVB-T2 plugfests, in preparation for standard, a further efficiency the launch. FULL HD QUALITY increase is achieved. Therefore, the One of the keys to the successful The fundamental strategy of the programmes can be provided in full rollout has been the extensive work, German public broadcasters is HD (1080p/50), meeting consumer in the context of DVB-T2, that to maintain the terrestrial sector demand for high video quality. was done up front in collaboration as an important element of with national and international ensuring diversity among different KNOW-HOW FROM IRT working groups, such as Deutsche distribution channels. Terrestrial Extensive tests took place at TV-Plattform, the EBU and the ITU. transmission represents a basic IRT, especially in the context of Last, but not least, IRT represented service with high reliability, which HEVC video coding. Thorough the German broadcasters at the is independent of gatekeepers. analysis prepared the ground for World Radiocommunication A unique feature of terrestrial configuration decisions taken by Conference 2015 (WRC-15) with

10 tech-i | tech.ebu.ch | June 2017 HbbTV adding services to DVB-T2 HD (Photo: WDR/SWR/ARD-Digital)

streaming method a market reality. In a next step, the migration to HbbTV 2.0 will add a bundle of additional features to all DVB networks, including DVB-T2, allowing the integration of companion screens, like mobile regard to regulatory issues. At DVB-T2, has introduced freenet TV devices, or addressable television WRC-15 the basis was established to connect as a brand for a platform- (enabling advanced audience preserve the broadcasters’ frequency specific HbbTV portal. This offers segmentation, of particular interest spectrum for the next generation of additional services like VoD, EPG or for advertisers). digital terrestrial television, DVB-T2. live video applications. Finally, and on top of all these DVB-T2 HD MOBILE APP ADDING HBBTV SERVICES offerings, HbbTV is used to start a Beyond reception of DVB-T2 on The DVB-T2 platform as a whole number of additional IP Live TV consumer electronics devices, there has been significantly enriched on services from the receiver’s service are offerings that use USB sticks on the service side by applying HbbTV. list. Those services are added to desktop computers or notebooks. HbbTV, an open standard for hybrid the service list during the regular However, mobile devices are also an broadcast and broadband services, is service scan and allow the direct interesting target. In collaboration well established in Germany, with all launch of HD Live TV, distributed with the public broadcaster WDR, broadcasters providing services and via DASH adaptive live streaming. IRT has developed an Android app more than 12 million HbbTV devices An HbbTV autostart app is used that connects via MicroUSB to an in the market currently connected to to launch these streams directly external tuner stick. the internet. upon service selection without any The app, which does not require As HbbTV is agnostic with regard further user interaction. This variant any specific device software, provides to the type of DVB system used, all of adding live channels is used by a browser environment to HTML the existing HbbTV services can also both Media Broadcast and ARD. pages, allowing access to and control be readily applied to DVB-T2. This ARD uses the EBU-TT-D subtitling over DVB-T2 programmes received is, in fact, what has been done, thus standard to include subtitles in these by the stick. Thus, simple HTML5/ providing a good number of high DASH live streams. Besides live JavaScript applications can present quality catch-up TV services and streaming during last year’s Olympic a variety of linear broadcast and many more offerings like games or Games, this is the first regular and nonlinear broadband services info services. permanent use of DASH live streams on the mobile device. The IRT In addition to these standard in Germany. IRT has done a lot of implementation makes use of early services, Media Broadcast, as the testing and coordination work to versions of W3C specifications for commercial platform operator of make this advanced and standardized television tuner control APIs.

tech-i | tech.ebu.ch | June 2017 11 Production at RTBF: all in one!

NUMPROD 2.0 IS A HUGE PROJECT AT BELGIUM’S RTBF. BY THE END OF JUNE 2017, EVERYONE INVOLVED IN PRODUCTION PROCESSES FOR TV, RADIO AND DIGITAL PLATFORMS WILL BE USING THE SAME SET OF TOOLS. BENOÎT BALON-PERIN (NUMPROD 2.0 PROJECT MANAGER) AND LUC THUNISSEN (MANAGER OF THE RTBF’S MEDIA SOFTWARE DEVELOPMENT TEAM) INTRODUCE THE NEW SYSTEM.

In 2009, RTBF launched NUMPROD – from the French numérisation de la production – a tapeless production system for its news and sports bulletins. The ambition was to roll this system out for all of RTBF’s television production, comprising around 50 different television shows, news included. Some tricky questions quickly came up: how could we manage rights in a global system? How could we share material between General overview of the NUMPROD 2.0 architecture. different teams and at the same time ensure that, for example, a of breed’ approach, replacing some to create a subject for an episode face that we had promised to blur products and integrating some of a given series. Since the IDP would not be accidentally unblurred others (e.g. the radio system, Nétia). is synchronized with What’s On, when another team used the same RTBF’s DevTec software in it you will find two orders, one content? We thought that if we department also developed a for the episode (Unique ID, Title, could merge information coming platform which is the final glue Scheduled Date, etc., are inherited from the resource planning system between all production systems metadata) and one for the subject with the metadata for a specific in use. Our Intranet de Production (with the same types of metadata, item of content, the rights would (IDP) is a web-based application linked to the episode, as a parent). be managed automatically. With that enables everyone involved in If an episode or subject does not such a link between the item and production processes to schedule exist in What’s On, the user can the people who have produced it, it resources, to manage process create them directly from the IDP. should be possible to restrict access hierarchy, to deal with rights and We can now create orders for to sensitive content. lifetime for media assets, to create shooting, for example, and associate We did not manage in 2009, asset placeholders in production new metadata: in this case, a camera for various reasons, to deploy systems, to monitor workflows operator resource that will be NUMPROD beyond the news between them, and finally to share scheduled for that shooting session. and sports environment. But content between the different This is done by showing, in a the foundations were laid for distribution platforms. graphical interface, all the resources NUMPROD 2.0, the new production available for a specific period that system launched at RTBF in March HOW IT WORKS have the relevant skill (or perhaps as 2017. RTBF’s IDP introduces the concept a secondary skill). That information of orders. An order is an item that is fully synchronized with Opti- WHAT WE’VE BUILT associates production activities Time. In 2013, we decided to upgrade (shooting, ingest, editing, graphics, RTBF’s activities are spread across our NUMPROD platform. It was sound mixing) to subjects or different locations, with the main obvious that this new version would episodes, and links those activities production centre in Brussels and require a broader scope. It was to human resources. There is an regional sites at Liège, Charleroi, defined as follows: cross-media, order type for each kind of activity Mons and Namur. When making an cross-genre and multi-site. The and those orders are related to each association between a resource and rights management issue came back other in a hierarchical structure an activity through the IDP, the user onto the table, along with new issues (parent-child). can choose the right resource for related to radio workflows and new Let’s take an example. In our traffic the right location, optimizing time digital platforms. We chose a ‘best system, What’s On, we can plan spent on the road.

12 tech-i | tech.ebu.ch | June 2017 Restrictions applied in the IDP interface (left) are replicated in VPMS MediaCenter (right) with a colour code.

By associating a shooting session to a human resource, RTBF’s IDP can trigger a planning notification to the resource him/herself. We can then create orders for editing, sound mixing, graphics creation, etc., associated with the subject or episode in a hierarchy. The IDP will simultaneously create placeholders in the VPMS MAM system, through the Arema platform, adding strategic metadata project in Adobe Premiere for the changes, for instance, and provides like Media Purge Date, or/and subject or episode. It will also ensure status monitoring of all orders. in the Openmedia NRCS. It will propagation of changes throughout notify Opti-Time of the resource the hierarchy, if the schedule is RIGHTS APPLICATION reservation and will even create a changed or a resource availability One panel of the IDP has been designed to be integrated into THIRD PARTY TOOLS IN NUMPROD 2.0 Adobe’s ingest tool Prelude. When users are making an ingest through What’s On (MediaGenix) is software for cross-media Prelude, they associate it directly to scheduling, workflow and content lifecycle, a traffic system an order, fulfilling the placeholders that is used to reference and plan the content that will be in the different production platforms broadcast on all RTBF channels. and ensuring the correct lifetime of Opti-Time (GeoConcept) is the tool used for planning field the media ingested. activities of human resources. They can also, directly from ingest, OpenMedia (Annova) is used as the NRCS system, allowing apply sophisticated rights to the new the creation and management of rundowns for the different media. For example, they can ensure shows. It’s also a tool for journalists to follow newsfeeds from that the media is only available for agencies, manage agendas, etc. the episode production team. So, from the first steps of the ingest, VPMS (Arvato) is a media asset management system, used you can define the rights with three to reference media assets and to add and manage metadata levels of confidentiality: linked to them, as well as indexing it all to allow quick and efficient retrieval of assets. – strictly confidential: only you can see this content; it won’t appear in Premiere, After Effects (Adobe) are used for video editing your colleagues’ search results. and graphics design. – restricted access: your content EditMate (Arvato) is used as a collaborative editing tool and will appear in your colleagues’ allows centralized management of editing projects. search results but they’ll need you to unblock it; you can define the Nétia (Radio Act) is the editing and broadcast engine used type of restriction: copyright, blur, by RTBF’s radio channels. embargo, etc. Arema (IBM) is an archive and essence manager. It is – open access: no restrictions. used to design workflows in the production system: Defining RTBF’s IDP as the glue ingest, transcoding, media movements, deep archive, and between all the components of the monitoring of all that orchestration. NUMPROD 2.0 project is then a Orad is used for the graphics. good summary of what it does: it provides RTBF’s production is the CMS built by RTBF for its websites. CRYO people with an easier way to XT Servers (EVS), Diva Archive (Oracle) and SGT understand and monitor all the automation are also part of the whole project. processes necessary to produce more efficiently.

tech-i | tech.ebu.ch | June 2017 13 Data strategies: where do EBU Members stand? THE RECENT EBU BIG DATA CONFERENCE GATHERED AN INTERDISCIPLINARY AUDIENCE OF 140 DELEGATES FROM 20 COUNTRIES. IN HIS OPENING SPEECH, GUILLAUME KLOSSA, LEADER OF THE EBU BIG DATA INITIATIVE, REVEALED SOME INSIGHTS FROM THE MEDIA INTELLIGENCE SURVEY, WHICH FOR THE FIRST TIME INCLUDED QUESTIONS ON EBU MEMBERS’ DATA STRATEGIES. ALEXANDRA BRENKMAN, SENIOR MEDIA ANALYST, OUTLINES SOME OF THE KEY FINDINGS.

Based on answers from 39 organizations, the Media Intelligence Survey confirms that, for a majority of EBU Members, data is high on the agenda: 31% see data as an important topic and another 31% even consider it as a strategic priority. Nevertheless, the results reveal that many EBU Members are still at the beginning of their data journey: 41% are just starting to design their work together on data topics, 18% of EBU Members say they have adopted a transversal approach and a common strategy. A majority (54%) of Members observe that data is mainly handled in silos, but with a shared understanding of what other colleagues are doing. 13% have not yet developed any corporate synergies and only have a siloed approach to data. EBU Members can explore the data strategy. At the other end of the spectrum, 20% of organizations declare that their data strategy is at an advanced stage, although only 10% consider themselves as advanced when it comes to implementing such a strategy. The survey also highlights the different realities in terms of organizational approach. Many organizations are able to identify key executives in charge of data and analytics but, with a few exceptions, a top-down approach, recognizing results of the Media Intelligence EBU Members have not yet created top management as being the Survey in more detail at www.ebu. dedicated positions at the highest primary driver in this area. A ch/mis (search for “Online & Data (director or C-suite) level. This majority of EBU Members (56%) Strategies 2017”). may explain why 23% of Members perceive their data strategy as being attribute the increased prominence jointly driven by both directors and of data topics to a bottom-up operational teams. More information about the EBU approach, pushed forward by When asked about the extent Big Data Initiative can be found at: operational teams. A modest 8% see to which teams or departments www.ebu.ch/big-data

14 tech-i | tech.ebu.ch | June 2017 The eye catchers

FORMER CHAIR OF THE EBU TECHNICAL COMMITTEE ALEKSANDAR TODOROVIĆ PINPOINTS SOME OF THE COURAGEOUS DECISIONS AND PIONEERING WORK THAT USHERED IN THE AGE OF DIGITAL MEDIA.

“It took several years of intense study, and close cooperation with SMPTE, Japanese and American broadcasters, and manufacturers, to develop a universal digitization standard.”

prompted analogue technology to Moving Picture Experts Group perform its swansong in the form (MPEG) – the universally accepted of analogue component azimuth digital compression standards. Some forty plus years ago I attended recording. for the first time a meeting of the “THOSE WERE THE DAYS…” EBU Technical Committee (as the BRAVE DECISION A brand new television standard Technical Assembly was called At a meeting of world broadcasters – HDTV – was developed to then) and entered the world of and manufacturers in Montreux replace standards that mirrored the innovation and development in the at the end of the 1970s, it was technology of the 1930s and 1950s. fine art of broadcasting. Those were decided that the future must be The EBU actively participated in the days when the EBU discussed based on digital components. It the fierce battle between different the adoption of the new broadcast was a brave but crucial decision proposals. It strongly supported transmission standard developed and a good part of the EBU’s the common HDTV digital format largely by broadcasters in the UK, human and material resources and pioneered, through the work France, and Norway – MAC, in all were dedicated to achieving that of the Moscow Group, a completely its variants – and when researchers goal. It took several years of intense new approach to the subjective in Europe, Japan and the US found study, and close cooperation with assessment of what was called “a that the composite colour standards SMPTE, Japanese and American new viewing experience”. were not the only way to produce broadcasters, and manufacturers, Some time later, those looking and disseminate television. This to develop a universal digitization ahead saw clearly that digital simple discovery led some time later standard which became, in the form production was not enough and to a real watershed. Sony developed of ITU Recommendation 601, the initiated another courageous the “colour under” recording system; cornerstone of the modern digital step, which would lead to the CBS pioneered the use of U-matic edifice. development of the highly successful machines based on that principle, The worldwide adoption of the family of digital broadcasting launching the ENG revolution new standard opened the door to standards known as DVB. and the EBU, believing that this the transformation of “digital islands Nowadays, in the all-digital world, new system could be improved, into a digital continent”, to use the convergence of technologies developed with Sony the U-matic H the expression coined by Howard is creating a completely new standard. Steele, one of the leading figures universe of moving pictures and That was the time when the at that time. During that digital accompanying sounds. The change is digital principle crept almost revolution, the EBU continued to be universal. Not only in the domain of inconspicuously into the television one of the key players, developing content production and distribution, domain, leading from the modest and promoting a plethora of but also, and perhaps for the first time base correctors quickly on innovations: the parallel and serial time, in the domain of consumption. to the first “serious” digital piece interfaces, the first digital magnetic In the middle of that whirlwind the of equipment – the field store recording format (D1), the files task of the EBU Technical Assembly standards convertor developed by and metadata. Above all, there was remains the same – to look ahead the UK Independent Broadcasting the great achievement of Leonardo and find the right answers to the Authority. At the same time, it Chiariglione and his ISO/IEC JTC1 increasingly difficult questions.

tech-i | tech.ebu.ch | June 2017 15 Where will Our World of TV be in 50 years? HISTORY HAS TAUGHT US THAT MEDIA TRENDS FOR THE DISTANT FUTURE CAN BE SPOTTED, EVEN IF THE DETAILS ARE IMPOSSIBLE TO KNOW. DAVID WOOD LOOKS INTO HIS CRYSTAL BALL. Summer 2017 is the 50th anniversary of the what we have now. What could this mean in broadcast “Our World”. This was a gargantuan practice? What is said by the experts about live 2-hour EBU Member production that the future? involved broadcasters in 24 countries around the world, 400 million viewers, countless 128 MEGAPIXELS IN 2067? satelites, and (according to legend) one million NHK in Japan have a rolling twenty-year miles of cabling. Though standard definition plan for technology. They predicted correctly (SDTV) colour television had begun, many HDTV and UHDTV. They believe there will countries were still in monochrome, and thus be a second UHDTV phase, the “8K” system (alas) “Our World” had to be made in black with 32 Mpixel images. Following that, they and white. But the show was a snapshot of that anticipate “Integral TV” – a form of 3DTV, age with appearances from such notables as but better than stereoscopic TV. Let’s take Chagall, Miro, Fellini, and the Beatles. a leaf out of NHK’s book and go into the How does looking back at this help in our prediction business. quest to predict the next 50 years? If we have taken about 50 years to move Fifty years ago, colour SDTV was well from standard to high definition television, it developed. Just three years before, in 1964, Dr is almost certain that in 50 years’ time there Fujio in Japan had the idea for HDTV. There will be TVs with even greater definition. The were also rudimentary 3D HMDs (head- only issue is how much greater. Television set mounted displays) from companies like manufacturers need to find ever new products View-Master. Stereo sound was in use and in that have a unique selling proposition. They the early 1970s the world had a simple form will not stop at providing today’s 4K UHDTVs. of multimedia broadcasting through Teletext. In the next decades the 32 Mpixel TV (8K) is The forerunner of the internet also became almost certain. Beyond that we will probably available in some countries in the early 1970s see 40 Mpixel ultra-widescreen television through systems like VideoText. sets (12K) so movies can be seen as in the cinema. And then will come 16K televisions MORE OF THE SAME? with 128 Mpixels. All this will take time, but "This So, in the past 50 years we have moved from probably by 2067 we will be in the 16K TV pattern analogue colour SDTV and stereo sound age. The 16K TV set will be the means for with 0.25 Megapixels per image to (in many displaying a whole raft of multimedia, whether suggests countries at least) digital HDTV with 1-2 personalized or ‘shared experience’. We will Mpixels per image and stereo or surround see telephone video links with a similarly large that future sound. We are on the threshold of UHDTV number of pixels, given that we will have 5G media with 8 Mpixels. Multimedia to accompany and 6G internet available. broadcasting has gone well beyond Teletext It may be that the media, 50 years from will be an in sophistication, though with not dissimilar now, will be tapping senses other than eyes extension content. The internet today is a more and ears, with tactile and sense of smell advanced version of the old VideoText experiences. There is much more that could of the systems. And as a whispered aside, we have be said about the advance of the viewing media passed through two phases when 3DTV was experience and personalization, but all of fashionable and then dropped. We have also these would be essentially extensions of what elements moved from 3D still image HMDs to simple we have today. This is a justifiable assumption we see Virtual Reality headsets using smartphones because this is exactly what has happened and to more elaborate computer connected over the last 50 years. today – the HMDs . If people in 2067 look back to 2017, let’s same only This pattern suggests that future media will hope they too will find some broadcast be an extension of the media elements we content that is at least as memorable as “Our more so." see today – the same only more so. More of World” is for us today.

16 tech-i | tech.ebu.ch | June 2017 Two layers good? DVB PROJECT CHAIRMAN PETER MACAVOCK SHARES SOME THOUGHTS ON THE LATEST TERRESTRIAL TRANSMISSION STANDARD FROM ATSC.

The NAB Show 2017 saw the launch be covered using DVB-T2. However, We’re not sure yet. Commercial ATSC of ATSC 3.0. Traditionally seen as hardware is available and LG showed 3.0 4k UHD terrestrial services in the the major competitor to the DVB-T off an ATSC 3.0 television set. 700 MHz band started in South Korea family, ATSC (Advanced Television ATSC 3.0 is an ambitious project on 1 May 2017, ahead of the 2018 Systems Committee) is finalizing that comes at a time of much change Winter Olympics in Pyeongchang. The a comprehensive upgrade to the in the US terrestrial market. The question arises in DVB as to whether much maligned ATSC terrestrial incentive auctions have yielded only ATSC’s ambitious adoption of two IP transmission standard, which is 17 television stations proposing to go layers represents a wise move at this deployed in North America, parts of off-air, providing reassurance of the point, and whether the solutions they Central America and South Korea. importance of terrestrial television. have adopted are appropriate for DVB. ATSC 3.0 is essentially DVB-T2 But the auction will result in a re- The broadcasting world arguably with two IP layers, one of which packing of terrestrial television, underestimates the benefit of having a is designed to facilitate local moving back down into VHF, with the single transport layer and, as we know, programming, targeted advertising potential challenge of trying to run there are many different flavours of IP. and other personalized services. Many services in the manmade-noise-ridden Inside DVB, work continues on details remain to be resolved, and low-VHF band. targeted advertising, WiB, and demonstrations at NAB were restricted Will ATSC 3.0 succeed in being updating the DVB-DASH profile. Lots to mainstream applications that could commercially deployed in the US? to be done!

ABU makes security a priority

DIRECTOR OF TECHNOLOGY & INNOVATION FOR THE ASIA-PACIFIC BROADCASTING UNION, DR AMAL PUNCHIHEWA, PROVIDES THIS UPDATE ON ACTIVITIES AROUND MEDIA CYBER SECURITY AND SKILLS SHORTAGES.

The ABU and its sister unions, their sovereignty and their national Kuala Lumpur on 4-5 March 2017. through the Technical Committee security. Consequently, cyber Delegates came from across the of the World Broadcasting Unions security law, as a discipline, has technology supply chain in Asia- (WBU-TC), are studying issues emerged. We have initiated activities Pacific countries. They included around cyber security. As a member at ABU annual meetings, workshops broadcasters, their product and of the WBU-TC ad hoc committee, and seminars to address issues service suppliers, representatives I have been leading initiatives to around cyber security for media from training academies and build awareness, educate, plan and operations. academic institutions, and students act in this area. Cyber security is interested in a career in broadcast an increasingly important domain. TOM MCGANN SUMMIT and media technology. This mix Cyberattacks are increasing all the The first Tom McGann Memorial enabled the summit to consider time, becoming more sophisticated Summit, organized by the IABM issues from secondary education in all regions and countries. Media Educational Foundation, took place through recruitment, retention organizations throughout the in Geneva in November 2014 in and continuing professional world – not just in Europe and the association with the EBU. Its aim development. Inevitably, these issues US – are committing significant was to convene all sides of the were also shaped to take account of resources to combatting such attacks broadcasting industry to tackle changing technology, new business and threats, and yet their number technical skills shortages and to models and economic realities. continues to rise. One impact is that determine the future needs for The outcome is an industry-wide countries are growing concerned engineering staff resources and how call to action supported by an initial about breaches of cyber security they might be met. framework of related commitments that could prejudicially impact The second summit was held in to up-skill technical staff.

tech-i | tech.ebu.ch | June 2017 17 Data privacy: it’s time for broadcasters to act

AS AN ADVOCATE FOR DATA PRIVACY, SHEILA FITZPATRICK (NETAPP INC) SPEAKS PASSIONATELY ABOUT THE NEED TO UNDERSTAND THE DIFFERENCE BETWEEN DATA PRIVACY AND DATA SECURITY, AND THE CRITICAL ROLE THAT EACH ONE PLAYS IN SUPPORTING SUCCESSFUL ORGANIZATIONS.

No matter what line of data by using it for purposes business you’re in, you have we never agreed to. data that needs to be protected. So while it’s convenient for The imperatives are the consumers to have a music same for the broadcasting app that recommends songs industry, where companies based on their activities have access to massive and their listening history, amounts of personal data many people would cringe to about subscribers, advertisers, discover that their favourite partners, employees, and app tracked not just when even guest contributors that they listened to a song, but can include everything from where exactly they were when personal contact information they did so. Why? Because if to credit card numbers to you know where they listen programming preferences. to their music, then it’s not If data privacy isn’t near the a long stretch to identify top of your priority list, I offer where they work, which gym three compelling reasons why they belong to, or which you should start giving it more routes they regularly jog. No attention. matter how secure your app might be, people are more STRICTER LAWS sensitized to their “electronic Technology makes it easy to do footprint”, and have become business anywhere. Customers suspicious of companies that around the world can aren’t transparent about their download your mobile apps or data practices. In practical live stream your broadcasts, creating organizations obtain explicit and terms, this means they’ll delete your additional value for advertisers freely given consent. The penalties app, cancel their subscription, and that seek access to a bigger market. for non-compliance are stiff. If you tell their friends to choose another While globalization might be good don’t keep up, you could create legal provider. for sales, doing business in different risks that threaten your company’s When data breaches happen – and jurisdictions also means you need to ability to operate. they frequently do – the exposure by understand the laws that apply there, traditional and social media is swift even if you don’t have a traditional REPUTATIONAL RISK and harsh, and it can be difficult for a bricks-and-mortar operation or data These new legal obligations weren’t company’s reputation to recover. centre on their soil. Many of those created in a vacuum. The scope creep laws are changing dramatically. associated with the unauthorized use BUSINESS NECESSITY In the European Union, for of personal data is driving the need Going forward, organizations won’t example, the new General Data for these enhanced data privacy laws, be able to collect information simply Protection Regulation (GDPR) takes as consumers seek to reclaim their because it has the potential to be effect on 25 May 2018. Among other fundamental right to privacy. For interesting or valuable. They’ll need things, the GDPR places greater example, advances in data analytics to be explicit and overt about what obligations on organizations that have changed the way that companies they’re collecting and why, and how process personal data. It expands develop and advertise their they’re going to protect it. To explain the scope of what personal data is products, but have also revealed how that to customers, companies first protected by law, and requires that organizations take liberties with our need to know it and understand

18 tech-i | tech.ebu.ch | June 2017 it themselves. Even though this EBU CYBER-SECURITY SEMINAR VIDEOS seems self-evident, I still encounter companies that don’t recognize or The EBU’s first seminar on Media Cyber-Security took place accept that data security (protecting in February 2017. EBU Members can view videos of the what you collect) and data privacy presentations, including Sheila FitzPatrick’s talk on data (only collecting what you legally can privacy and security at: tech.ebu.ch/cyber-security2017 use for a given purpose) are not the same thing. Security is about keeping collecting, what you’re doing with it, expectations. Address privacy things safe. It includes things like and whether you have the legal right compliance first – once you have encryption and other methods to to have that information. It doesn’t satisfied your legal obligations related prevent unauthorized access to data, do any good to secure data you are to the collection and processing of but it’s only part of the picture. not legally allowed to collect, process, personal data, then use security to Privacy is about the legality of access, store, share or transfer, build a fortress around that data what personal data you are allowed If your business model depends to protect it from unauthorized to collect, and who is entitled to on being able to collect certain access and use. Embrace the laws, have access to certain kinds of information, then you urgently don’t run from them, and recognize information. This means thinking need a strategy to meet your legal compliance with data privacy laws is about what information you’re obligations and your customers’ an urgent matter. In the spotlight Grigoris Maliotis DIRECTOR OF TECHNICAL SERVICES, CYBC

WHAT ARE YOUR CURRENT WHAT ARE YOUR RESPONSIBILITIES AT CYBC? PREDICTIONS FOR MEDIA As Director of Technical Services TECHNOLOGY IN THE I am responsible for formulating FUTURE? and implementing the digital and The major challenge for media technical development strategy for technology in future is how to make CyBC as well as introducing new content available to the end user (on technology. I manage the Technical their choice of device, anytime and Department (distribution and anywhere) in the most efficient way, production studios) and the annual by providing a new and improved budget for technical services. I’m user experience (personalization). also responsible for designing and Some other challenging issues are the implementing training programmes convergence of broadcasting with IP for Technical Department personnel technology, cloud-based content and integrate new business models, new as well as preparing and evaluating the migration of media technology stakeholders and new production technical specifications for the infrastructure to the cloud, UHDTV and distribution challenges in order acquisition of new broadcasting production systems, IP production to survive! EBU Members need to technology and equipment. studios, and distribution strategies accommodate all of the innovation on 4G/5G. we’re seeing in new media and keep WHAT DO YOU CONSIDER AS up with market demand. YOUR FINEST ACHIEVEMENT WHAT, FOR YOU, ARE SO FAR IN YOUR CAREER? THE MOST IMPORTANT TELL US ABOUT SOME OF As a member of the DTT Advisory CHALLENGES FACING EBU YOUR INTERESTS AWAY Committee of Cyprus, I managed MEMBERS TODAY? FROM THE WORKPLACE. to secure a license (one of two) for a Broadcasting, as we know it, is I live on an island with almost 365 digital terrestrial network for CyBC. changing rapidly. EBU Members days of sunshine, so for six months Also, I completed and implemented need new ways of reaching I swim every day. I also enjoy the digital network by 2010 and audiences, creating new (probably gardening, walking near the beach, switched of the analogue network in different) content on new media. watching soccer, travelling and 2011. They need to work out how to reading books.

tech-i | tech.ebu.ch | June 2017 19 For demonstrations, information, presentations, conversation, Education, cooperation, make our stand your destination!

Join us at IBC 2017 RAI, Amsterdam 15-19 September Stand: 10.F20 tech.ebu.ch/ibc2017