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Sport Business Chain 2018 Conference Agenda

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Sport Business Chain 2018 Conference Agenda Sport Business Chain 2018 Conference Agenda About Us: Our Promise: Who Should Join Us: Sport Business Chain is a non-profit 3 days full of insights & know-how from - sport leaders & entrepreneurs; organisation based in Bucharest, international sport business trailblazers, - representatives of sport Romania, whose aim is to contribute to industry trends, best practices and organisations across the public, the development of the Eastern invaluable networking private & volunteering sectors; European sport business landscape. - sport business enthusiasts; Understand how you can make your sport - sport academia members; organisation more financially sustainable! - sportspeople; SBC 2018 explores 'Monetisation - students (PS: we provide a variety of Streams & Sustainability in Sport work experience opportunities!) Organisations.' SPORT BUSINESS CHAIN Bucharest Domeniul Stirbey 28 - 30 September 2018 https://sportbusinesschain.com/ Our 2018 Speakers Line-up #OnSt ageAt SBC Adrian STORES Alex TRICKETT Andreea OGARARU Asli KOÇ Diego VALDES CEO Acrobat | FCSM Direct or Alex Tricket t Account Execut ive at Johan Digit al PR at Digit urk Direct or at Sport s Business Consult ancy Cruyff Arena Int ernat ional Inst it ut e Barcelona Form er Global Head of Sport at Tw it t er Ehsen SHAH Gabriela TICHELEA George OGARARU Karina STIOPU Lorand BALINT Managing Direct or at Managing Direct or at GTS-Agency Senior Consult ant at Ajax Market ing Manager at BC Head of St rat egy at Propaganda Am st erdam Academ y SCM Tim isoara B-ENGAGED Ex-Handball Player Form er Market ing Direct or at UEFA Pro Licensed Coach Rom anian Handball Federat ion Our 2018 Speakers Line-up #OnSt ageAt SBC Lukas DORDA Maik MATISCHAK Malph MINNS Mihaela Ming ZHAO Market ing & Sponsorship Associat e Vice-President Managing Direct or at UK Project Coordinat or at Consult ant Com m unicat ions EME NBA CONSTANTINESCU St rive Sponsorship Super Sport s (China) at Johan Cruyff Inst it ut e Senior Lect urer of Sport s Market ing at Bucharest Universit y of Econom ics St udies Nick SPEAKMAN Orsolya TOLNAY Wim MATHUES Yacine SAHNOUNE Yves Le Head & Founder of SPORF Founding Mem ber of Sport & Founder of MCMC Founder & CEO of LOSTECQUE Sm art Replay Founding Team Mem ber of Sust ainabilit y Int ernat ional Senior Manager Ecom m erce Head of Sport at t he & Digit al Part nerships at European Com m ission Social Chain European Sport Policy Coca-Cola Part ners Speacialist B-En gaged Alex Tr ickett Pr opagan da Con sultan cy Keynotes on Sports Marketing & Branding 'Expert Talk: Turning an Athlete into 'Expert Talk: How to Create a Strategic 'Building a Sustainable Sports a Brand' Digital Plan for Sport Organisations' Marketing Strategy: An Eastern European Perspective.' Managing Director of B-Engaged, an Alex Trickett is a digital consultant to the With +20 years working in building brands at international marketing & commercial sport sports industry, calling on two decades of local, regional & global levels, Lorand has agency that has worked with some of the senior experience at Twitter, BBC Sport and worked, among other, with sport federations biggest names in the industry, such as Puma brand agency Imagination. Alex specialises and the Romanian Olympic Committee. x Danny Williams, NBA, NFL, Hector Bellerin in creating and implementing social media or FIFA. strategies that grow reach, deepen engagement, enhance reputation and deliver against tangible commercial objectives. - Managing Director of B-Engaged; - Director at Alex Trickett Consultancy; - Head of Strategic Planning at Propaganda - Trustee of Heart 4 More Foundation; - Global Head of Sport at Twitter; Creative Marketing; - Sports Marketing & Athlete Marketing - International Editor at BBC Sport; - Advisor to the President of the Romanian Lecturer. - Alex is privileged to have worked closely Olympic Committee; with many of the biggest organisations in - Marketing Director at Romanian Handball sport, including the IOC, FIFA, UEFA, Federation; Premier League, Man Utd, Man City, - Managing Director at Leo Burnett Romania. Liverpool, F1 and Wimbledon. N BA - EM E BC SCM T im isoar a On Stage Interview 'International Sports PR & How the NBA Is Approaching the European Market from a Communications Perspective' Maik is Associate Vice President Communications Karina is the Team Manager of Basketball Club SCM EME and began to work for the NBA in 2014 as NBA Timi?oara, and co-founder & executive VP of a EME Senior Director, Communications. Since 2017 he basketball academy. As a strong basketball enthusiast also oversees and sets the strategy from an overall and professional, she is eager to take part in developing business approach for the German market. Based in the Romanian basketball. the NBA's EME headquarters in London, he manages the communication strategy and leads the execution of all public relations activities for the league in the region. - Associate Vice President Communications at NBA - Team Manager at BC SCM Timisoara; EME; - Marketing Manager at BC SCM Timisoara; - Consumer PR Manager at Advanced Micro Devices - Founder & Executive Vice President at 'ASC Academia EMEA; de Baschet pentru Timisoara'; - Senior International PR Manager for EA Sports in - Graduated from the FIBA Academy Master?s Geneva, Switzerland; Programme; - Director of Communications of NFL Europe in - Venue Media Manager Assistant at Eurobasket 2015. Frankfurt; - PR Director of NFL Europe franchise, the Berlin Thunder. Super Spor ts (Ch in a) D igitur k Keynotes on Sports Marketing & Media 'How to Stay Viable in the Sports Media 'Sports Digital PR and Digital Market: A Lesson from Emerging Markets' Marketing' UK project coordinator for Super Sports (China) since An Experienced Event Specialist with a 2015: managing and coordinating media and commercial demonstrated history of working in the hospitality projects for the Premier League broadcasting rights industry, currently having the role of Digital PR at holder in China and Macau. Digiturk. - UK Project Coordinator at Super Sports (China); - Digital PR at Digiturk; - Worked on marketing projects for Fanatics - Writer at several digital and printed magazines International, promoting Manchester City, Manchester about sports; United and Real Madrid club shops in China; - Alumni of sports Management Master Programme - Worked as Content Advisor for the Asian sports at Bahçe?ehir University. betting market. SPO RF Sm ar tReplay Keynotes on Fan Engagement 'Engaging the Millennial Sport Fan' Panel | 'Expert Talk: Capitalising on Personalisation to Maximise Fan Engagement' Founder & Head of SPORF, the UK's highest Founder & CEO at SmartReplay, an AI-powered followed and engaged Sport'sdigital publisher, interactive video technology. with 15m sports fans worldwide. - Founder & Head of SPORF; - Founder & CEO of SmartReplay; - Founding team member of Social Chain; - Former News Anchor at Vinci Autoroutes; - Sport Industry NextGen Leaders - Class of - Former News Anchor & Reporter at Radio 2018; France. - TEDx Talker, Social Media Lecturer & Digital Events Panelist. Acr obat | FCSM Joh an Cr uy f f Ar en a I n ter n ation al Keynotes on Sponsorships & Partnerships 'Co-Creating Value: a Value-Driven 'Expert Talk: The ROI & ROO of Building Approach towards Partnerships' Strategic Long-Term Partnerships' Founder of Acrobat | FCSM, with +30 years of Account Executive at Johan Cruyff Arena International, experience in sports sponsorship & marketing, having also involved in a variety of events, such as EURO 2020 worked with FC Barcelona, 15% of pro-football clubs in Innovation Summit, World Stadium Congress, Sports EPL/EFL and main Turkish and Greek football brands. Analytics Conference. - Founder of Acrobat | FCSM, a premier consultancy - Account Executive at Johan Cruyff Arena International, firm concentrating on sport marketing, sponsorship activating in Romania through AA Innovation and fundraising; Management; - Senior Lecturer on sports business at UCFB - Sports Business Consultant at 'A Sports Business (Wembley & Etihad) and MMU. Management'; - Former Chairman of the Chartered Institute of - B2B Partner at Johan Cruyff Institute; Marketing for sports and leisure. - General Manager at 'Asociatia George Ogararu pentru Cultura si Sport'; - Master's Degree in 'Sport Marketing & Sponsorship' at Johan Cruyff Institute. Str ive Spon sor sh ip M CM C Keynotes on Sponsorships & Partnerships Panel | 'Expert Talk: The Art of 'European Sponsorship Strategy: Sponsorship Activation' Transformation from Traditional to Digital Sponsorship' Managing Director of Strive Sponsorship. With +18 Wim Mathues has just joined Coca-Cola European Partners years of international sport & entertainment sponsorship as Senior Manager Ecommerce & Digital Partnerships, while experience with brands, right holders, agencies and also heading up his own digital sports & entertainment investors. marketing agency MCMC since 2011. Previously, he was Marketing Director Southern Europe in Paris and earlier Industry Lead Media & Entertainment at GfK in Belgium, coming from Nielsen Sports and Capgemini. - Managing Director of Strive Sponsorship; - Senior Manager Ecommerce & Digital Partnerships at - Has worked with global businesses like Guinness, Coca-Cola European Partners; British Airways, Barclays, Sky, 21st Century Fox, - Founder of MCMC, a digital sports agency whose clients Jaguar Land Rover, Gatorade and Oakley; include bwin, Brussels Airport, Pro Basketball League, - Has set-up and led professional cycling?s Team Sky Napoleon Games Cup, Sniper
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