Event Showguide the RAI Convention Centre, Amsterdam, Netherlands 12-13 December 2012
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EVENT SHOWGUIDE The RAI Convention Centre, Amsterdam, Netherlands 12-13 December 2012 SIX INTERNATIONAL CONFERENCES, COMBINED EXHIBITION AND NETWORKING LOUNGE ALL AT ONE VENUE ALL AT THE SAME TIME Event Organiser www.amsterdam2012event.com EVENT SHOWGUIDE EVENT SHOWGUIDE WELCOME CONTENTS AMSTERDAM 2012 EVENT 4-5 Conference Overview The International Sports Convention (ISC) Welcome to the AMSTERDAM 2012 EVENT – a high 6-14 Conference Programme profile sports event comprising 6 conferences combined with an exhibition and modern networking lounges. 15-45 Adverts/Advertorial The AMSTERDAM 2012 EVENT is the cross-over of knowledge, markets, buyers, suppliers, as well as government organisations, professional, municipality clubs and national/international 46-47 Exhibition Hall Plan sports governing bodies. Furthermore, the significant attendance from the global sports media and participants from 67 countries adds value from a business and networking perspective with of course SPORT being the connection. 48-49 Adverts/Advertorial Knowledge sharing is a key goal of the AMSTERDAM 2012 EVENT and in this connection I would like to thank all the speakers for their contribution towards achieving this goal. 50-79 Speakers Profiles The International Sports Convention runs every two years with a strong emphasis in ensuring that the content is fresh and innovative. We conduct regular feedback sessions with all areas of the Sports Industry to ensure our delivery is at the cutting edge with learning and/or business benefits for all. Furthermore, we very much appreciate hearing from you as your feedback and 80-87 Exhibitors suggestions are important and of great value to us in planning future events. We have commenced planning for the 2014 event when we envisage running simultaneously a 88-89 Adverts/Advertorial minimum of eighteen sports conferences. Wishing you an enjoyable and informative time here at the RAI Convention Centre. 90-91 The 2014 Event Nigel Fletcher Managing Director PRACTICAL INFORMATION CONFERENCES EXHIBITION December 12 and 13, 2012 December 12, 2012 - 8.45 am – 7.00 pm • International Football Development Expo December 13, 2012 - 9.00 am – 5.00 pm • PanStadia Expo CATERING • Turf and Grass Expo For all Conference Delegates and Exhibition Visitors there are December 12, 2012 catering outlets, Heineken and Lavazza areas where you can purchase food and drinks and (where applicable) use the vouchers • Sports Technology Expo you were given. These are also great networking areas. • Sports Facilities Expo For all Speakers there is a dedicated lunch area - the Speakers December 13, 2012 Zone in the Exhibition Hall. Ensure you have your Speaker Pass. • Playground and Landscape Expo • Natural Grass Seminar 2 The RAI Convention Centre, Amsterdam 12-13 December 2012 3 EVENT SHOWGUIDE CONFERENCES CONFERENCES EVENT SHOWGUIDE CONFERENCES OVERVIEW DAY 1 – WEDNESDAY, DECEMBER 12, 2012 DAY 2 – THURSDAY, DECEMBER 13, 2012 NATURAL GRASS SEMINAR 10.00 AM – 12.15 PM 9.15 AM – 11.00 AM 9.30 AM – 12.30 PM 9.45 AM – 12.15 PM 9.15 AM – 11.00 AM 9.30 AM – 11.30 AM 9.15 AM – 11.30 AM 9.30 AM – 11.00 AM 9.30 AM – 12.00 9.30 AM – 11.45 AM KNVB Lord Mayor of FIFA Playing Surfaces IRB – Rugby FIBA Johan Cruyff Ltd. Deputy Mayor of IRB FIFA Japan post-Tsunami Amsterdam Forum Amsterdam FIFA ITF – Tennis Johan Cruyff Web & Player RFU IOG Johan Cruyff Charles Botta Player Perception Foundation Development London 2012 Olympics Foundation South Africa INNOSPORT – STRI RASF Azerbaijan FA Swimming Dutch National Olympic UEFA Security – ICSS Children’s Rights Mini Football Community Fields Committee IMG FIFA Competitions R&A –- Golf Football and Racism Child Friendly Cities Singapore FA LUNCH NETWORKING AND EXHIBITION LUNCH NETWORKING AND EXHIBITION 3.00 PM – 5.00 PM 3.00 PM – 5.00 PM 3.00 PM – 5.00 PM 3.00 PM – 5.30 PM 3.00 PM – 5.00 PM 2.30 PM – 5.00 PM 2.30 PM – 4.00 PM 2.30 PM – 4.15 PM 2.30 PM – 4.30 PM Denmark FA Amsterdam Arena Natural Grass – FIFA FIFA – FIFA TMS ITF – Tennis KNVB Aviva Stadium Synthetic Turf in Africa Quality Levels Managers Guide The FA Sustainability Business & Science KNLTB Ajax Stadia Design KPMG Right to Play Forum – FIFA, FIFPro, Tromso FC Brazil 2014 Cairos Technologies KNHB Coaches BV and Future Major Events FIFA Marketing Landscapes AIFF, CAF of Football Southampton FC Education – AISTS FIH New Sporting Play Solutions Technology Awards and The Profit Project EXHIBITION AND NETWORKING EXHIBITION AND NETWORKING 4 The RAI Convention Centre, Amsterdam 12-13 December 2012 5 EVENT SHOWGUIDE CONFERENCES CONFERENCES EVENT SHOWGUIDE DAY 1 – WEDNESDAY, DECEMBER 12, 2012 DAY 2 – THURSDAY, DECEMBER 13, 2012 10.00 AM – 10.15 AM: OPENING CEREMONY 9.30 AM – 12.00 NOON: MORNING SESSION Including participation of KNVB General Secretary Harry Been OFF THE FIELD 10.15 AM – 12.15 AM: MORNING SESSION 9.30 AM – 10.00 AM: TRAINING TOTAL FOOTBALLERS DEVELOPING THE GAME Todd Beane - Director, Johan Cruyff Football Ltd. 10.15 AM – 10.45 AM: FIFA AND FOOTBALL DEVELOPMENT 10.00 AM – 10.30 AM: USING THE WEB TO SUPPORT PLAYER DEVELOPMENT Raphael Morgulis - Information Manager, FIFA Robin Russell - CEO, Sports Path International 10.45 AM – 11.15 AM: COMMON CHARACTERISTICS OF SUCCESSFUL YOUTH DEVELOPMENT PROGRAMMES 10.30 AM – 11.00 AM: UEFA PRESENTATION – THE ART OF COACH COMMUNICATION Gerard Houllier - Global Sport Director Red Bull Soccer, former Liverpool FC, Aston Villa FC Manager Lesley Little - Managing Director, Sports Technology Services and Technical Director of the France Football Federation 11.00 AM – 11.30 AM: SOCIAL INCLUSION IN FOOTBALL. TACKLING RACISM ON AND OFF THE FIELD 11.15 AM – 11.45 AM: YOUTH DEVELOPMENT AND GRASSROOTS FOOTBALL IN SOUTH AFRICA Piara Power - CEO, FARE Network BEST PRACTICE AND CHALLENGES Chris Fortuin - South Africa Football Specialist, University of Johannesburg 11.30 AM – 2.30 PM: Lunch, exhibition dedicated time, networking 11.45 AM – 12.15 PM: MINI-FOOTBALL – THE PLAYER DEVELOPMENT BENEFITS 2.30 PM – 4.30 PM: AFTERNOON SESSION Razvan Burleanu - President, European Minifootball Federation THE DUTCH SYSTEM, METHOD AND APPROACH TO FOOTBALL 12.15 PM – 3.00 PM: Lunch, Exhibition Dedicated Time, Networking 2.30 PM – 3.00 PM: THE DUTCH ACADEMY SYSTEM Piet Hubers - Manager, Technical Department, KNVB 3.00 PM – 5.00 PM: AFTERNOON SESSION BEST PRACTICE 3.00 PM – 3.30 PM: THE AJAX PHILOSOPHY Ruben Jongkind - Physical Trainer, Ajax Amsterdam Football Club 3.00 PM – 3.30 PM: DEVELOPING GRASSROOTS FOOTBALL IN CLUBS IN DENMARK Steen Jorgensen - Denmark FA 3.30 PM – 4.00 PM: FOOTBALL IN THE NETHERLANDS – A GRASSROOTS APPROACH Nico Romeijn - Coach, KNVB Academy Grassroots 3.30 PM – 4.00 PM: RAISING STANDARDS IN GRASSROOTS FOOTBALL THE ENGLISH FA CHARTER STANDARD PROGRAMME 4.00 PM – 5.00 PM: DUTCH PANEL DISCUSSION – HOW WILL FOOTBALL BE LIKE IN 2028? LOOKING IN Andrew Hailwood - National League Development Manager, The Football Association PARTICULAR AT EDUCATION AND DEVELOPMENT TRENDS. Mick Baikie - National Clubs Services Manager, The Football Association Piet Hubers - Manager, Technical Department, KNVB Gerard Marsman - Director, Coaches BV 4.00 PM – 4.30 PM: DEVELOPING GRASSROOTS FOOTBALL AT PROFESSIONAL FOOTBALL CLUBS IN NORWAY Ron Jans - Former Coach of FC Groningen, SC Heerenveen and Standard Liege Stig Ove Sandnes - Managing Director, Tromso FC – the most northerly football club in the world Pieter Huistra - Coach of De Graafschap and former player of Glasgow Rangers and coach of FC Groningen 4.30 PM – 5.00 PM: BRIDGING GRASSROOTS, ACADEMY AND PROFESSIONAL FOOTBALL Les Reed - Executive Director, Southampton Football Club, England 5.00 PM – 7.00 PM: Exhibition Dedicated Time, Drinks, Networking SPONSORED BY 6 The RAI Convention Centre, Amsterdam 12-13 December 2012 7 EVENT SHOWGUIDE CONFERENCES CONFERENCES EVENT SHOWGUIDE DAY 1 – WEDNESDAY, DECEMBER 12, 2012 DAY 2 – THURSDAY, DECEMBER 13, 2012 9.15 AM – 9.30 AM: WELCOME 9.15 AM – 9.45 AM: WELCOME Lord Mayor of Amsterdam – Eberhard van der Laan AMSTERDAM, 100 YEARS OF OLYMPIC FUTURE Deputy Mayor of Amsterdam - Eric van der Burg 9.30 AM – 10.00 AM: DEVELOPING STADIA AND VENUE EXPERIENCE THROUGH FIFA COMPETITIONS Charles Botta - FIFA 9.45 AM – 10.30 AM: FROM START TO FINISH: DELIVERY OF THE LONDON 2012 OLYMPIC PARK AND WHAT NEXT? Simon Wright - Director of Venues and Infrastructure, Olympic Delivery Authority 10.00 AM – 10.30 AM: MAJOR SPORTS EVENTS IN RUSSIA AND THEIR IMPACT ON ECONOMIC AND SOCIETY DEVELOPMENT 10.30 AM – 11.00 AM: THE LONDON OLYMPICS – SUSTAINABLE STADIA WITH A SPECIAL CASE-STUDY FOCUSSING Victor Myakonkov - General Director, Russian Association Sports Facilities ON THE LONDON 2012 OLYMPICS Andy Simons - Director and Co-Founder, KSS Group 10.30 AM – 11.00 AM: STADIA AS REVENUE GENERATORS – THE IMPORTANCE OF MAXIMISING COMMERCIAL Jeremy Fisher - Director, KSS Group RIGHTS TO NEW FACILITIES WITH A CASE STUDY ON WEMBLEY STADIUM IMG and Wembley Stadium presentation 11.00 AM – 11.30 AM: 2012 – WHAT A YEAR! THE IMPORTANCE OF SAFE AND SECURE SPORT Heinz Palme - Director Business Development, International Centre for Sport Security 11.00 AM – 3.00 PM: Lunch, exhibition dedicated time, networking 11.30 AM – 2.30 PM: Lunch, exhibition dedicated time, networking 3.00 PM – 3.45 PM: AMSTERDAM CITY VISION ON SUSTAINABLE CITY MARKETING AND AMSTERDAM ARENA ICONIC ROLE 2.30 PM – 3.00 PM: DELIVERING THE UEFA EUROPA CUP FINAL – A BEHIND THE SCENES PRESENTATION ON Henk Markerink - CEO, Amsterdam Arena IMPLEMENTING ALL STADIA AND SECURITY REQUIREMENTS OF THE AVIVA STADIUM IN DUBLIN