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Master in Football Business in Partnership with FC Barcelona Educating the next generation of Leaders in Sport Management Master in Football Business in partnership with FC Barcelona JOHAN CRUYFF INSTITUTE Barcelona 1 The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as on the great experience of the Johan Cruyff Institute in sport management education. Academic degree Duration Location Special conditions Master in Football 10 months FC Barcelona Discount for alumni Business in 1 week/month full Facilities & Johan Cruyff and members of partnership with intensive course Institute related entities FC Barcelona (Mon-Fri) Start Language Payment methods September English Payment in instalments available End Price June Enrollment (no classes in February and May) € 140 Application Fee € 1,250 Enrollment Fee Registration open € 18,600 Tuition Fee until August 1st. Total: € 19,990 Limited places available. The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students. 2 | Master in Football Business in partnership with FC Barcelona Objectives Professional opportunities The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge Football club governing bodies and insights from the football industry. Students (football federations and will analyze the core theories and relevant case associations). studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Football facilities & events Barcelona business strategy and operations. (tournament organizers, sports clubs). Aimed at Community-based football The target audience of the program is diverse, (foundations, municipal ranging from qualified individuals wanting to pursue governments). their dream job in the football industry, to well- established football business professionals who want to further develop their career, and current and Sports consultancy former athletes who want to expand their knowledge in this area. (business initiatives). Intermediation services Learning outcomes (agencies, player representation). • Understand the core theories that drive the football business and its organizational behavior and the Sports journalism existing interconnections between different players. (media). • Expand the necessary set of skills for managing clubs and other football related organizations in Marketing & sponsorship line with their stakeholder framework. (private and public companies). • Enhance the critical perception of the trends of the business and visualize the future developments of the football industry. • Develop your leadership skills in order to improve the positive impact in the entire football environment. 3 Learning model Program Our exclusive model that combines academic The study plan of the Master in Football studies with football industry insights and Business in partnership with FC Barcelona learning directly from FC Barcelona will provide consists of 13 modules structured as follows: students with a great capacity to understand the business and the role of the organization in the Content may be subject to change. overall football market, as well as increase their abilities for leadership and decision-making in order to achieve the best possible results with the available resources. The methodology of the program offers an interesting structure to help students involved in the modules. MODULE SEPTEMBER 2021 INTRODUCTION TO All the modules are preceded by a webinar FOOTBALL BUSINESS which introduces the topic of the first on- campus session. The on-campus sessions are 1 The fundamentals of the football business. divided into three sections: the first one focuses The business models of football on theoretical knowledge, the second one on organizations. practical application knowledge, and the third Financial framework of football. one on networking. Moreover, throughout the WORLD FOOTBALL SUMMIT academic program, there are some study trips scheduled to expand the knowledge acquired STUDY TRIP: ATLÉTICO MADRID on the program (the detailed information about these study trips will be provided at the beginning of the program). MODULE OCTOBER 2021 HISTORY AND POLITICS OF FOOTBALL Admission requirements Football Society Politics - An 2 introduction. We are looking for highly-driven and Match-day in the Society of the engaged candidates with proven experience Spectacle. in the football business or in other relevant Football, Ethnicity, Nation and Politics. businesses (minimum of 3 years) and/or Candidates with a strong business academic background MODULE OCTOBER 2021 FOOTBALL GOVERNANCE Athletes and former athletes are welcome to enroll in the Master (candidates with What is a contemporary football club for? no previous experience will need to have a Models of football club ownership and 3 governance. relevant academic background to be eligible for selection) The role of a football club as both a business and a social institution. The role of leagues and clubs on football The minimum level of English proficiency club (corporate) governance. required is a score of IELTS 6.0, or equivalent, if the candidate attended a non-English speaking undergraduate university. 4 | Master in Football Business in partnership with FC Barcelona MODULE NOVEMBER 2021 MODULE JANUARY 2022 THE MANAGEMENT FOOTBALL AND MEDIA OF A FOOTBALL CLUB The Media Business 4 9 Sports Media Rights Case Studies MODULE NOVEMBER 2021 MODULE FEBRUARY 2022 INNOVATION IN FOOTBALL FC BARCELONA BUSINESS & 5 10 OPERATIONS MODULE DECEMBER 2021 MODULE MARCH 2022 FOOTBALL REVENUES MANAGEMENT GAMES 1 The multiple products of football clubs. STUDY TRIP 6 Commercial and Player Transfers. 11 Broadcasting and Stadia related products. MODULE JANUARY 2022 MODULE APRIL 2022 FOOTBALL FINANCES MANAGEMENT GAMES 2 Financial reporting. STUDY TRIP: EUROPE (place TBD) 7 Budgeting and forecasting. 12 Commercial applications of football finance. MODULE JANUARY 2022 MODULE MAY 2022 MARKETING, SPONSORSHIP MANAGEMENT GAMES 3 & FAN ENGAGEMENT STUDY TRIP 8 Understanding fan engagement in 13 the context of the sport marketing landscape. Defining segments and which assets can be used for the development of fan engagement programs. MODULE JUNE 2022 Creating the ultimate fan experience FOOTBALL INDUSTRY INSIGHTS and setting strategies to increase SEMINAR SERIES engagement, loyalty and revenue generation. 14 GRADUATION STUDY TRIP OPTIONS Dates may be subject GIRONA FC to change and SABADELL FC destinations will be informed in due time. ESPANYOL 5 RICHARD DENTON Faculty Richard has been working in the sport marketing and entertainment business since 1989. He has worked for global brands We have recruited some of the most such as Canon, Philips, Omega, ABN AMRO, recognized football business academics Heineken and Unilever, across a variety of around the globe in order to provide sport and events including the FIFA World Cup, UEFA Champions League, Formula students with the most cutting-edge 1, Volvo Ocean Race, PGA European golf knowledge of the football business. During tour, the Ryder Cup, Wimbledon, Roland the program, students will also receive Garros and the Olympic Games. His most recent position was managing director of lectures from top level executives in one of Holland’s leading sport marketing the industry as well as courses with FC agencies, Trefpunt-PRISM, from November Barcelona staff. 2009 until September 2015. Richard is now a freelance marketing consultant advising brands and sport organizations. SERGI VIETA Versatile consultant with over 20 years’ career in the sports industry, holding senior positions in marketing & media agencies, football properties, financial entities, Events LOCs. Vast expertise in Event Management, Strategy, Sponsorship, Operations and IGNACIO MAS-BAGÀ Media. Currently, Sergi is managing director Director of the Master at Onside Sports Iberia, an agency focused on the full-service delivery of high-class Ignacio Mas-Bagà has been the chairman of off-season services for football clubs, and the Board and CEO of Girona FC since July senior consultant for global sports agency 2015, and is the new director of the Master SPORTFIVE for business development in in Football Business in partnership with FC the Spanish market. He was previously Barcelona. During these five seasons, Mas- general manager of LaLiga Santander Bagà has led the effort to restructure the Granada CF (2016-2017); COO of the LFP business area as well as to restore the image World Challenge and Football and Sports of the club among its stakeholders after Event Director at Mediapro during 10 years, the insolvency situation in 2013. Under his and financial advisor and senior consultant leadership, Girona FC achieved promotion of KPMG, in Spain (1997-2000) and to LaLiga (the Spanish first division) for the Manchester (2000-2002) offices. first time in the club’s history (in 2017) and presented their best-ever financial results with €6.7 million net profits (in 2018). Prior DANIEL MARTIN to joining Girona FC, Mas-Bagà worked at Daniel is a chartered accountant with over LaLiga as event manager within the LFP 15 years’ experience having trained at PwC World Challenge project, and for Mediapro, and Deloitte. Appointed Vice President of developing projects in five continents for Finance and
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