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The Martial Arts Boarding School, SPI Millennial Signs on Gecko Girl Volume VII, Issue 11 July 2016 ValleyBusinessReport ConnectingConnecting YouYou toto LocalLocal Pro-BusinessPro-Business NewsNews Vwww.ValleyBusinessReport.comwww.ValleyBusinessReport.comBR Black Belt Schools The Martial Arts Boarding School, SPI Millennial Signs On Gecko Girl 430 July 2016 Valley Business Report 3 What Does Your Customer Want? By Rosemary Couture destinations online, are influenced by Courtesy ZOG Digital. (www.blog.zogdigital.com) Your target demographic determines print and traditional media, and often how you should market. This is particularly choose packaged tours or prepared itiner- true if your product or service is travel-related, aries. according to Ashley Semper, owner of Emerge Millennials, on the other hand, Marketing Concepts. She specializes in desti- pick destinations based what their friends nation marketing strategies. “When millenni- post or tweet. Social media engages and als and boomers collide,” her presentation to the drives them rather than online or print 20-county Texas Tropical Trail tourism promo- ads. “They want a unique trip, something tion group, suggested ways to more accurately that when posted will get them the most target and service customers. likes or shares. The mindset is if you don’t Boomers (ages 52-70) and Millennials post pictures or tweet it, it didn’t happen. (ages 18-34) comprise the two largest groups of They define adventure travel as jumping services, Semper said. They are proponents of travelers in terms of money spent and days spent off a cliff crazy,” Semper said. “bliesure” travel, extending a business trip a few traveling. For both groups, Wi-Fi access is as While on a trip, 75% of boomers don’t en- days in order to explore an area, instead of rush- essential as running water. Both groups have in- gage in social media. They may be wary of letting ing home. Millennials enjoy travelling in tribes, creased travel budgets for 2016. Both seek more the world know that their homes are unoccupied, or such as a girls’ weekend. They want something experiences rather than “more stuff.” Boomers they may be more capable of disengaging. Semper out of the norm, something they have not done already have enough stuff, and millennials are said boomer travel often encompasses their bucket and something they can engage on digital and delaying acquiring possessions. But the cohorts lists or multi-generational adventures. They want a social media. differ drastically in how they decide where to go break from their routines, choosing to bike through Hilton Hotels has created a spot-on, and what they want from travel. wine country or explore new cultures, foods and quick question campaign directed at millennials, Baby boomers, Semper said, are gener- activity. They search for limited service hotels that Semper said. It says something along the lines ally lifelong learners, “tech savvy-ish” and adven- serve breakfast. In fact, breakfast is the make or break of “If you like this, you love staying at Hilton turous, seeking new experiences, but not death- requirement for their hotel selection. brand C. If you like that, our lodging brand D defying activities. They average four to five trips Millennials seek deals on five-star hotels is made for you.” That’s what they want -- some- longer than a weekend each year. They research with amenities like concierges and other personal thing made just for them. Lone Star National Bank Mobile Remote Deposit Make Deposits from Your Fingertips with Your Mobile Device. It’s Fast, Secure, and Convenient. • Deposit Checks Directly Into Your Account Using Your Android or Apple Mobile Device. • Simply Take Photos of the Front and Back of Your Check and Submit. • Get a Text Confirmation on Your Device for Each Deposit Submitted. • No More Trips to the Bank or ATM. Now That’s Convenient. • Just One of the Many Ways We Bring the Bank to You. 1-800-580-0322 www.lonestarnationalbank.com 1. Certain restrictions apply. 2. Availability may be affected by your mobile device’s coverage area. Mobile Deposit is supported on Android smartphones with OS 2.3+, Android tablets with OS 2.3+, iPhones with iOS 7.0+, iPads with a camera (iPad 2) running iOS 7.0+. Your mobile carrier’s text messaging and web access charges may apply. 4 Valley Business Report July 2016 Valley Business Report Staff Contents Editor Eileen Mattei What Your Customers Want 3 [email protected] Martial Arts 5 General Manager Todd Breland Windsurf the Boatyard 8 [email protected] Innovative Therapy 10 Director of Operations Youngest Millennial Entrepreneur 11 Crystal S. Breland Gecko Girl 12 [email protected] Ben Pena 13 Production Art Director Non-Profit Q&A 14 Beth Martinez Marital Agreements 15 [email protected] More Than Numbers 18 Online Editor, VBR e-Brief Wage Pressure 19 Angey Murray [email protected] Google Inside 20 Spotlight 22 Marketing Consultant Esmeralda Martinez [email protected] Stay updated all month long with news from around the Valley. Sign up for our weekly e-mail e-Brief at www.valleybusinessreport.com. Web Design MPC Studios Philosophy: We are a pro-business publication providing in-depth perspectives on business trends Follow us at VBR Media on and creating a forum in which business leaders can exchange ideas and information affecting the local community’s economy. Letters to the Editor: 300 words or less. E-mailed: [email protected] Please include your full name and city of residence. © 2015 Valley Business Report is published by VBR Media for Valley business news updates. Office: (956) 310-8953 105A East Jackson, Harlingen, ValleyBusinessReport Connecting You to Local Pro-Business News Vwww.ValleyBusinessReport.comBR Relax this summer! Let us take care of your marketing needs for the rest of the year! Contact Us Today! [email protected] July 2016 Valley Business Report 5 The Arts of Self-Defense By Eileen Mattei Arts of McAllen, for example, offers after-school aided by his wife Leticia, the company presi- Quicker than a karate chop, the Asian pickup. But success comes down to the customers’ dent. martial arts exploded across the country af- satisfaction with the results. Despite being among the most expen- ter the debut of the movies “Karate Kid” and sive of martial arts schools regionally, attendance “Teenage Mutant Ninja Turtles” in the 1980s. Plan to Expand has soared for the basic, black belt and elite lead- The lure of self-defense skills, increased self- “I have the coolest job. I get to wear my ership classes. Arriaga plans to move into a larger confidence and being part of a brotherhood at- pajamas to work,” said Eric Arriaga, indicating his facility in the near future and use the flagship tracted youth and adults to numerous martial white gi. Yet when he opened his taekwondo school school in a strip center as the franchise model. “I arts academies. What they instill -- in the form in 2006, it was a hobby business. Today his PST have the best staff: they touch people lives and of blocks, punches and kicks -- is discipline, re- Black Belt Academy has more than 200 students. empower them. We have kids coming to Harlin- spect, ethics and hard work. Last year revenues topped $330,000. Arriaga is pre- gen from Rio Grande City, Raymondville and These small businesses have owners paring to franchise Black Belt Academy, having de- Edinburg. That tells you something.” with years of experience and advanced rankings. veloped a turnkey package of the structure, program “Some families say they are looking for Martial art styles – judo, karate, taekwondo and systems. That includes marketing, instructor/ focus, discipline, structure. The kids are in it for (Korean karate), jiu-jitsu, kung fu -- come and staff training, 12-week curriculums, plus the physi- the excitement. We don’t put pressure on kids to go in popularity with mixed martial arts (a mix cal set up from mats, mirrors and music to keeping compete,” Arriaga said. The school encourages of styles) currently ascending. Changes contin- the place smelling fresh. parents to take classes with their children, with ue: competitions are being deemphasized; some “We’re like Walt Disney for kids and their all ages letting go of frustrations and stress. academies downplay the mystical elements. families. We went from zero to hero in 24 months. Black Belt Academy offers free women’s Most martial arts schools offer inducements to The system is already running,” said Arriaga who self-defense classes most months as well as anti- differentiate themselves. Team Tiger Martial graduated from UTB and went full time in 2010 bullying workshops. Martial arts birthday par- The youngest students first learn to listen and follow instructions at Black Belt Academy. (VBR) 6 Valley Business Report July 2016 Adrian Arriaga holds a target while his younger brother kicks during practice at Ed’s World Class Martial Arts Acad- ties are available. emy. (VBR) Eric Arriaga learned taekwon- do from his brother Ed Arriaga, who since 1990 has run Ed’s World Class Martial Arts Academy in Brownsville. Ten years on, he bought property and built a studio, expanding it as his busi- ness grew. The original lobby is now a workout room for parents to use while their children attend class. The new lobby has elevated benches overlook- ing the large mat. Desire, discipline and deter- mination are what’s it all about, both in learning taekwondo and running a business, according to Ed Arriaga. “We’ve gone through some good times and bad times, good months and bad months.” He heads a truly family business with his wife Cynthia. His sons Adrian, Michael and Daniel are also his students and poster boys, ap- pearing on large posters in taekwondo leaps. “Martial arts teaches a great deal of discipline, and it brings every- body’s self-esteem up,” said Arriaga.
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