Cass Executive MBA Brochure
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Is a Cass ExecutiveMBA right for you? Cass Business School In 2002, City University’s Business School was renamed Sir John Cass Business School following a generous donation towards the development of its new building in Bunhill Row. The School’s name is usually abbreviated to Cass Business School. Sir John Cass’s Foundation Sir John Cass’s Foundation has supported education in London since the 18th century and takes its name from its founder, Sir John Cass, who established a school in Aldgate in 1710. Born in the City of London in 1661, Sir Printed on 50% recycled paper, sourced from responsibly John served as an MP for the City and was managed forests together with recycled fibre. Certified in knighted in 1713. accordance with the FSC (Forest Stewardship Council). www.cass.city.ac.uk “The Cass Executive MBA is a great choice. It’s internation ally ranked, global in perspective and prepares you for a successful future. Cass definitely helped me in my care er and can help you achieve your full potential.” Robert (Bob) Kelly Chairman and Chief Executive Officer BNY Mellon The Cass Executive MBA perspective 03 Challenge and be challenged 05 Managing uncertainty 07 International credibility 09 Real business not just theory 11 Develop a strategic perspective 13 Business doesn’t just mean business 15 Build a platform by taking a journey 17 Making the transition 19 Go from knowing to believing 21 360o leadership 23 Reinvent the entrepreneur 01 Cass Business School Executive MBA 02 Our difference is in the learning As soon as our students come in they experience. We have a diverse Executive are immersed in an environment that MBA group and we question the has an international faculty and a applicability of western management diverse cohort. Students have to theories to the new context of business. demonstrate hands-on capability The City of London sets the scene for and a global perspective both in the our high-energy programme, and our classroom and in their emerging international standing reflects a markets consultancy trip and diversity of culture, business and talent. international electives. This is not business education tourism. Students We challenge our students in a work with local businesses, and the facilitative manner. We aim to create advice they give to small and medium executives who can think critically “Our difference is in the learning sized enterprises has a real impact. and challenge the norm but without arrogance. There has been too much This is an intensive Executive MBA. experience. We challenge our emphasis on the charismatic hard-man Our global ranking is high because leader, which is more suited to the we understand the issues of executives students in a facilitative manner. 1980’s – not to the 21st Century. holding down challenging jobs while doing a demanding degree. We aim to create executives who The global economy is facing East, and that requires more cross-cultural The Executive MBA is a period of can think critically and challenge sensitivity, and an appreciation of personal transition. If you’re going contextual differences. We need to be to use it to convert or accelerate your the norm but without arrogance. more curious about different social, career, it has to be a partnership of economic and political contexts, to gain managed change between us. It’s a difficult balance but very a deeper understanding of people from different geographies and cultures. important.” Professor Veronica Hope Hailey Associate Dean of Cass MBA Challenge and be challenged 03 Cass Business School Executive MBA 04 “There’s not a PowerPoint slide in the entire thirty hours. Students learn to form views through critical analysis in front of very sharp peers with contrary views.” Managing Scott Moeller uncert ainty Director of M&A Research Centre and Honorary Visiting Professor in the Faculty of Finance Critical thinking Getting real in an uncertain world Three-dimensional perception I bring business experience of You learn that there’s never enough You will leave here understanding working with multinationals on time to do all the analysis or get that the world is less rational than three continents. Within the course all the information. Your strategy, it appears. You need to be able to we run a six-hour simulation of a once you understand that of your gather as much information as M&A, where our executives are split opponent’s, has to be changed. possible and make the best decision into four different companies, all No battle plan survives contact under different circumstances. Life challenging each other. Students with the enemy. Chaos rules in M&A is not perfect and you’re probably learn to form views through critical deals – especially as you get towards not going to find every piece of analysis in front of very sharp peers closing. Competitors will take full data, but triangulating multiple with contrary views. advantage of your distraction; you perspectives can help you get a feel have to pull out of that confusion an of what you need to know. ability to craft the best deal and run the business afterwards. 05 Cass Business School Executive MBA 06 In addition to my day job, I am a The core emerging market modules, Cass alumnus and visiting lecturer international symposia and at Cass – teaching in both centres electives offered on the programme – London and Dubai. This gives give you the opportunity to work me a particularly interesting alongside business leaders in perspective on the Executive MBA. China, Vietnam, Argentina, South Africa and in the Middle East. A melting pot I am always amazed at how This sort of experience gives you international Cass is. It’s a credibility in different cultures. compelling fusion of different You learn how to convince people cultures, languages and ideas that from a wide variety of backgrounds generates an exciting atmosphere. to invest in you emotionally and This sense of purpose runs through financially, and help turn your every facet of the organisation – ideas into reality. from faculty and students to course content. Over 100 countries have been represented in the Cass experience, with an international network of alumni who look out for each other. Khurram Jafree Head of Investment Advisory MENA Barclays Wealth “You learn how to convince people from a wide variety of backgrounds to invest in you emotionally and financially, and help turn your ideas into reality.” International credibility 07 Cass Business School Executive MBA 08 Cass has not only transformed my Securities – I could get out my Our company gave us remarkable work as a financial journalist – it spreadsheet and analyse them. access to their staff and books. has opened many other intriguing We have senior people from global We were able to do anything and possibilities. For complex industry coming through on a ask any questions. We were putting international finance there is no regular basis. I’m having candid into practice things we learned, better business school and the conversations with them in a way such as how to motivate staff and connections with the City are first that is impossible as a journalist, reduce costs. I think we probably class. I’ve rediscovered a love of because it’s Chatham House rules saved some businesses with our numbers – the beauty and the here at Cass. recommendations. patterns. Now I not only understand Hands on experience Investing in myself the alleged causes of the financial Cass has excellent international The point at which the penny crisis – things like Credit Default electives in emerging markets. They dropped was the Quantitative Swaps and Mortgage-Backed took a hundred of us to Vietnam and Methods class. It was pitched far attached us to various companies. too high for me. I locked myself away Organisations are queuing up to be with books and just kept going until involved because they’ve seen how I understood it. I suddenly realised businesses have benefited in that if I could master Quantitative previous years. Methods, I could master anything. I went on to get what was my best mark to date. The opportunities are only limited by yourself. Cass is the best decision I have ever made. Alex Ritson Reporter and presenter, BBC Real business not just theory 09 Cass Business School Executive MBA 10 “The Executive MBA helps you to analyse and understand the DNA of a business.” Creating confidence I found it so helpful to learn from and credibility applying the theory in a real business “It’s like business The Cass Executive MBA immerses context – something other course you in a huge number of business formats don’t offer. boot camp for disciplines rapidly enabling you to Becoming a time trader become credible in topics ranging the brain – by the Not an obvious advantage but one from culture to cashflow. It’s modular, of the most profound benefits to allowing you to gain knowledge end you feel you me has been learning to manage brick by brick, gradually building my time so I could balance a could take on any your confidence. You work with challenging career, very stretching such a high calibre peer group that Executive MBA and have some challenge thrown you can’t help but feel proud you semblance of a personal life. I can hold your own in their company. now treat work like triage: rapidly at you.” Learning the art and science assessing what’s important, what’s Alyson Reeves of business urgent, what can I delegate, and The Executive MBA gives you an what must I do myself? Time is A member of PA’s excellent grounding in business my most valuable commodity so Management Group, helping you really understand I trade it with care.