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Motorcycle Motorcycle EST 1895Feature: Press launches - the reality MOTORCYCLE JUNE 2016 The EssentialTRADER Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net GOODWOOD GAS Action sports at the Festival of Speed URBAN WEAR FAYRE Protective kit for stylish city slickers TALK & RIDE Assessing the growing intercoms market E-BIKES LATEST Concern over category errors and misselling PENSIONS UPDATE What’s next in the auto- enrolment process? ■ NEWS ■ NEW PRODUCTS ■ BUSINESS ■ OPINIONS + PLUS TRADE MART THE DIRECTORY 32 March 2015 Feature: Press launches - the reality 33 March 2015 Motorcycle Trader: June 2016 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF Tel: 01273 616040 COLUMNS www.motorcycletrader.net 35 KERR ON CHINA PUBLISHING EDITOR: Re-naming Zongshen Jenni Foulkes 66 END USER [email protected] Does it matter where it’s made? SUBEDITOR: David Bradford BUSINESS ON-LINE EDITOR: 10 BUSINESS NEWS Andy Foulkes [email protected] 36 TRADE MART Find your supplier here DESIGN: 38 BUSINESS JOURNAL Callum Tomsett Urban riding gear p20 New pension rules and docking employee pay ADVERTISING: 41 THE TRADER DIRECTORY Rod Sopp FEATURES A-Z of company contact details – [email protected] 12 ON THE GAS AT GOODWOOD importers, distributors, product Preview of Goodwood Action Sports and service suppliers CONTRIBUTORS: arena Adam Bernstein 20 URBAN RIDING GEAR David Bradford Round up of riding jackets, jeans Sean Kerr and boots for the stylish and safety Stevie Muir conscious Mark Williams 28 TALK & RIDE Overview of the motorcycle Talk and Ride p28 PRINTED BY: communication systems market Newman Thomson Ltd, Burgess Hill 33 SERVICE PROFILE ADVERTISERS While every effort is made to ensure Principal Insurance INDEX that the information contained herein AJS Motorcycles 4 is correct, the publisher is unable to 34 TRAILBLAZER Beaulieu 9 accept any claims or responsibility for Motorcycle apprenticeship scheme Bikesure 18 any incorrect information that may Feridax Cover appear for whatever reason. All rights M o t o g e a r 1 1 reserved. No part of this publication Neo Distribution Back cover may be reproduced or transmitted in REGULARS ORO2u 17 any form or by any means, electronic R&G 4 or mechanical, including photocopy, 5 NEWS Rock Oil 19 recording or any information storage Superbike Factory 15 and retrieval system, without 14 NEW PRODUCTS Texa 13 permission in writing from the VE 2 publisher. © Redcat Marketing Limited. 64 2016 EVENTS CALENDAR WMD 7 More news online at www.motorcycletrader.net – Updated every day. June 2016 03 p003004_contents.indd 3 31/05/2016 11:21 04 June 2016 p003004_contents.indd 4 31/05/2016 11:21 News: All the latest from the trade and industry NEWS Bultaco comeback July date for BikeSafe Show hits the capital The National BikeSafe Show and Track Experience 2016 will be Re-launched Spanish brand opens first London held at the Rockingham Circuit showroom in time for arrival of new e-bike models in Corby on Saturday 16th July. Organised by Bikesafe and Revived Spanish brand Bultaco going live in July this year. Northamptonshire Highways, continues to expand its European retail The first range of Bultaco bikes, Bikesafe is a police-led network with the opening of the first the Brinco line, includes four models motorcycle initiative run showroom in London. The new Bultaco that share the same fully independent forces throughout the UK. launched in 2014 and has been busy twist-throttle system. Following the This year’s charity partner introducing a range of electric bikes and launch of the Brinco R, Bultaco is will be the Warwickshire developing a commercial network with about to introduce the road-going C, and Northamptonshire Air dealers in Spain, Italy, France, Belgium, S and R-E versions. For Ambulance. The event runs from and the UK. more information, visit 10am until 5pm and parking is The London showroom Fully www.bultaco.com, email free. First rides are at 8am to be Charged Electric Bikes is located [email protected] or on the track for 10am. Book your in central London, close phone 01522 589461. ride at www.bikesafe.co.uk. to London Bridge. Fully Charged will be among the first of 14 stores that New apprentices stock and support the Bultaco range of drive products in the UK The government has launched a including Barnsley, new campaign highlighting the Cannock, Doncaster, potential benefits of taking on Glasgow, High apprentices. Apprentices starring Wycombe, in the campaign will feature on Leicester, billboards and television screens Lincoln, across England. Young people are Wales, directed to www.getingofar.gov. London, uk to find out more. According Poole to government figures, 92 per and cent of apprentices are still Worthing, employed around six months after which are completion. Bultaco’s battery-powered Brinco 850 miles — on a printed bike? Imperial College team to ride length of UK on radical e-bike A team of volunteers from supporting a textile fairing Nathaniel Petre from Imperial College’s Racing and seat. Imperial’s Racing Green Green Project are aiming to The team’s objectives Team said: “2016 is going set a new recording for riding were to build a high- to be an exciting year from Land’s End to John o’ range, road-legal electric for us. The world record Groats on an electric bike. motorcycle that would use attempt in August will be the In August, they will attempt a 3D-printed motor made in culmination of many months the journey on their ZEPHiR partnership with Frazer- of hard work.” motorcycle, which features Nash and Renishaw. They For the latest news and the world’s first water-cooled, collaborated with textile updates on the ZEPHiR 3D-printed motorcycle motor postgraduates of the Royal project, check out the and superstructure, which College of Art to create a Facebook page: www. Even the top yoke is printed is coated in carbon fibre, novel fairing system. facebook.com/IRGZEPHiR Got a story? E-mail: [email protected] a story? E-mail: More news online at www.motorcycletrader.net – Updated every day. June 2016 05 P005011_NEWS_dB.indd 5 31/05/2016 21:19 News: All the latest from the trade and industry Dunlop pays tribute to Mark Sears Statement released following fatal accident Dunlop UK has released the below with people from the industry, as well you meet in life that really make a statement following the death of as members of the public, kept them difference and give you the tools product support manager Mark coming back for more. to succeed through sharing their Sears, who suffered a fatal accident “He was focused on his ambition knowledge and experiences. Mark while working overseas in April: to ensure that Dunlop Motorcycle was one of these people, always “Mark Sears was a well-recognised Tyres were presented to the industry offering to help and ensuring that figure within the motorcycling and to the public in a professional things go well, educating fellow industry, having worked for Dunlop manner, ensuring that he delivered colleagues for the better of the for over 25 years. Mark was a valued for customers. His technical company. He will leave a lasting member of the Dunlop team with knowledge was second-to-none and impression on many people. Mark his career starting in 1988 within the his breadth of experience will be will never be forgotten at Dunlop and Dunlop Motorsport division. sorely missed by hundreds of people his legacy will live on for a long time “He was a charismatic, devoted, within the motorcycling industry. to come. passionate and knowledgeable What Mark didn’t know about tyres “Following the sad loss of Mark motorcycle expert who worked or motorcycles probably wasn’t Sears, who died on 13th April 2016, across many areas of the Dunlop worth knowing. The motorcycle and aged 45, Mark’s family have been business. During the Nineties and tyre industry has lost a very rare and overwhelmed by the messages of early 2000s, Mark was a key member brilliant individual. condolence offered to them by his of the Motorcycle Motorsport “Mark had hundreds of friends friends and colleagues from across Design Team; during this period and colleagues within the industry the globe. Many people have asked he designed some of the most and often built his work on the great if they can send flowers or gifts to successful motorsport tyres in the relationships that he developed. Mark’s wife Michelle and their two industry, taking Dunlop to victory Mark has left behind a true legacy, young daughters Beth and Lottie. time and time again. He contributed which will positively affect the way With this in mind, a fundraising to numerous patents on products things are done at Dunlop for a long page has been created with the like KR slicks and the street legal time to come. Every member of the sole purpose of raising funds to Supersport range, which would go Dunlop team who knew Mark and help support Beth and Lottie during on to win innumerable races and worked alongside him will remember their journey ahead. Donations can championships. He teamed up with him with great affection. be made at: www.youcaring.com/ racing icons such as Scott Russell, “It is often the people that michelle-beth-lottie-sears-560123.” Noriyuki Haga and Mat Mladin during their rise to World Superbike and American AMA stardom, clocking up over one million air miles in the process. “His professional accolades didn’t stop there: Mark achieved a Certificate in Marketing through the Chartered Institute of Marketing and CMI Level 7 Award in Strategic Management and Leadership (QCF).
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