DOCSLIB.ORG

Market Town Welcome

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Market Town Welcome Market Town Welcome Destination Plan for Berwick upon Tweed REPORT TO One NorthEast, Northumberland Strategic Partnership and Northumberland Tourism June 2008 with updated Action Plan December 2010, p32 Report From In Partnership With www.alisoncaffyn.co.uk and Miller Research Pen-y-Wyrlod Llanvetherine Abergavenny NP7 8RG 01873 851 880 www.miller-research.co.uk Contents Executive Summary ................................................................................................................................. 4 1. Introduction .................................................................................................................................... 8 1.1. Background ............................................................................................................................. 8 1.2. Strategic Context ..................................................................................................................... 9 1.3. Process and Partnership ....................................................................................................... 10 2. Vision and Objectives .................................................................................................................... 12 2.1. Vision ..................................................................................................................................... 12 2.2. Objectives.............................................................................................................................. 12 3. Visitors to Berwick ........................................................................................................................ 13 3.1. Visitor Survey ........................................................................................................................ 13 3.2. Business Survey ..................................................................................................................... 14 3.3. Segmentation -Visitor profiles .............................................................................................. 15 4. The Tourism Offer ......................................................................................................................... 18 4.1. Tourism Audit ........................................................................................................................ 18 4.2. Business Survey ..................................................................................................................... 20 4.3. SWOT Analysis ....................................................................................................................... 22 5. Destination Management and Promotion .................................................................................... 25 5.1. The Strategy .......................................................................................................................... 25 5.2. The Future Visitor Experience ............................................................................................... 27 5.3. Destination priorities ............................................................................................................ 28 6. Programme of Actions .................................................................................................................. 32 6.1. Action Plan ............................................................................................................................ 33 6.2. Key actions ............................................................................................................................ 45 6.3. Northumberland wide projects ............................................................................................ 64 Annexes ................................................................................................................................................. 66 1. Annex 1 – Destination Management Plan Template .................................................................... 67 2. Annex 2 - Organisations and Individuals who have contributed to the development of this plan 68 3. Annex 3 - Business survey results ................................................................................................. 70 4. Annex 4 - Visitor Segmentation – Arkenford Categories and definitions ..................................... 75 4.1. Functionals ............................................................................................................................ 75 4.2. Traditionals. .......................................................................................................................... 75 4.3. Cosmopolitans ...................................................................................................................... 76 4.4. Habituals ............................................................................................................................... 77 4.5. Discoverers ............................................................................................................................ 78 5. Annex 5 - Tourism Audit ............................................................................................................... 80 5.1. Definition of market town area ............................................................................................ 80 5.2. Audit Results ......................................................................................................................... 80 5.3. Accommodation .................................................................................................................... 80 5.4. Attractions............................................................................................................................. 83 5.5. Retail ..................................................................................................................................... 85 5.6. Sports, outdoor activity and entertainment facilities ........................................................... 89 5.7. Support facilities and infrastructure ..................................................................................... 91 5.8. Visitor Information Centre .................................................................................................... 93 5.9. Tourist Information Points (TIPs) .......................................................................................... 95 5.10. Interpretation .................................................................................................................... 96 5.11. Visitor Pedestrian Signposting .......................................................................................... 97 5.12. Road signposting for visitors ............................................................................................. 98 “Berwick Upon Tweed is one of the outstanding fortified towns in Europe” English Heritage “The kind of history-drenched town you’d expect to find in Brittany or the Dordogne” The Sunday Times “Berwick is truly the jewel in the County’s crown. It has such a special spirit and distinctive character” Bill Bryson “Berwick is one of the most exciting towns in England, a real town, with the strongest sense of enclosure” Nikolaus Pevsner Destination Plan for Berwick upon Tweed Executive Summary This Destination Plan for Berwick upon Tweed will drive action by the partnership of organisations that are involved in tourism, town development and the visitor economy within Berwick and its immediate hinterland. It covers the period from March 2008 to 2018. Berwick will develop its tourism potential and strengthen its identity for visitors by promoting its Unique Selling Point: ‘the walled border town’ The future Vision for Berwick upon Tweed as a visitor destination is: By 2018 Berwick will have an international profile as the destination where England meets Scotland and the River Tweed meets the sea. Visitors will come to learn about its rich heritage as an ancient crossing place with three dramatic bridges and unique Elizabethan walls built to protect this much fought-over town. Visitors follow in the footsteps of Lowry, attracted by the special quality of the light, to enjoy the stunning views of the river, estuary and sea and the distinctive skyline of the town itself. A thriving artistic community and distinctive retail and food and drink sectors enliven the well maintained historic environment, which together give Berwick the feel of a mini Mediterranean principality. The objectives of this destination plan are: 1. To strengthen Berwick’s identity and profile as an attractive and uniquely interesting visitor destination 2. To broaden Berwick’s visitor market and attract more upmarket, higher spending visitors, to complement the more traditional budget holiday market which will continue to be an important part of the visitor economy 3. To establish Berwick as a year round destination encouraging short breaks throughout the year 4. To develop a sustainable visitor economy offering excellent service, customer care and value for money 5. To increase visitor satisfaction levels which will extend their length of stay, encourage repeat visits and recommendations 6. To better promote and enable visitors to enjoy the natural and built heritage in and around Berwick 7. To widen the range and improve the quality of the retail and food and drink offers in the town 8. To encourage more visitors to walk, cycle and use public transport 9. To encourage new business
Load more

Recommended publications
  • Traveller's Guide Northumberland Coast
    Northumberland A Coast Traveller’s Guide Welcome to the Northumberland Coast Area of Outstanding Natural Beauty (AONB). There is no better way to experience our extensive to the flora, fauna and wildlife than getting out of your car and exploring on foot. Plus, spending just one day without your car can help to look after this unique area. This traveller’s guide is designed to help you leave the confines of your car behind and really get out in our stunning countryside. So, find your independent spirit and let the journey become part of your adventure. Buses The website X18 www.northumberlandcoastaonb.orgTop Tips, is a wealth of information about the local area and things to and through to see and do. and Tourist Information! Berwick - Seahouses - Alnwick - Newcastle Weather Accommodation It is important to be warm, comfortable and dry when out exploring so make sure you have the Berwick, Railway Station Discover days out and walks by bus appropriate kit and plenty of layers. Berwick upon Tweed Golden Square Free maps and Scremerston, Memorial 61 Nexus Beal, Filling Station guide inside! Visit www.Nexus.org.uk for timetables, ticket 4 418 Belford Post Office information and everything you need to know 22 about bus travel in the North East. You can even Waren Mill, Budle Bay Campsite Timetables valid until October 2018. Services are subject to change use the live travel map to see which buses run 32 so always check before you travel. You can find the most up to date Bamburgh from your nearest bus stop and to plan your 40 North Sunderland, Broad Road journey.
    [Show full text]
  • Agreement the Provision of Ict Support Services
    DATED 2010 (1) The Historic Buildings and Monuments Commission for England -and- (2) SunGard Public Sector Limited AGREEMENT relating to THE PROVISION OF ICT SUPPORT SERVICES OJEU Reference: 2010-014942 FINAL - English Heritage Agreement (SunGard) – 2 November 2010 CONTENTS SECTION A - PRELIMINARIES.............................................................................................. 1 1. DEFINITIONS AND INTERPRETATION.......................................................................... 1 2. DUE DILIGENCE ...................................................................................................... 2 SECTION B - SERVICE TRANSITION & IMPLEMENTATION ........................................................ 3 3. TRANSITION PLAN ................................................................................................... 3 4. TESTING ................................................................................................................ 3 5. TRANSITION DELAYS - GENERAL PROVISIONS............................................................. 3 6. DELAYS DUE TO CONTRACTOR DEFAULT..................................................................... 4 7. DELAYS TO MILESTONES DUE TO AUTHORITY CAUSE ................................................... 5 8. DELAYS NOT DUE TO ONE PARTY ............................................................................... 6 SECTION C - SERVICE SUPPLY ............................................................................................ 6 9. SERVICES..............................................................................................................
    [Show full text]
  • Newsletter 12 Scones Will Be Provided for Us in the 6218 Or Email Her at CBA North Sponsors 12 Moot Hall by Bunters Café
    C B A N o r t h N e ws l e t te r Issue 11 April 2012 INSIDE THIS ISSUE A Day Out in Hexham Gisborough Priory Project 2 Joint CBA North event with the Architectural and Archaeological Society of Unravelling the Archaeology and 2 Durham and Northumberland (Arch & Arch) Historic Environment of the North Saturday 18 August 2012 and North West Please enjoy a day out with CBA The Higher Education Field Acade- 3 North in Hexham at our join event my with Arch & Arch. The event begins Skeletons from Durham Market 4 at 11 o’clock with a guided walk Place around the historic buildings of Sunderland Heritage Forum History 4 Hexham with buildings historian Fair Peter Ryder. Archaeology Classes in Durham 4 An optional guided tour of the Old Under the Butcher's Knife 4 Gaol (10% off normal admission price - full admission prices into the Recent Publications 5 gaol are adult charge £3.95, OAPs Rock Art Mobile Project 5 Events 6 CBA Festival of British Archaeology 7 2012 The Flodden & 16th Century Living 9 The Moot Hall, Hexham. Photo from History www.britishlistedbuildings.co.uk/en- 239167-the-moot-hall-hexham/photos Northern Archaeology Group’s ex- 9 cavation of Betty Watson’s Road at Please note that the Moot Hall has Piercebridge no wheelchair access. It has one flight of stone stairs outside, then Heart of Teesdale Heritage Survey 10 Hexham Abby c1900. Photo from http:// one flight of wooden carpet- Moving on from the CBA 10 communities.northumberland.gov.uk/ covered stairs inside, to the func- Launch of Durham Archaeology 10 006405FS.htm tion room.
    [Show full text]
  • Newsletter Issue 13 / July 2013
    Newsletter Issue 13 / July 2013 INSIDE THIS ISSUE Important announcement The Committee would like to whole-heartedly thank Myra Gie- Results of EGM Hexham 16 Febru- 2 by Jennifer Morrison sen for superbly editing our news- ary 2013 This will be the last CBA North letters. They are a lot of work! newsletter in this format. Since Bradford Kaims, Wetland Heritage 2 Project changes were made to CBA nation- The Committee also is in desperate al membership and group mem- need of new blood. CBA North can- A History of the North East in 100 3 bership was no longer included in not function without an active Objects the membership fee, our subscrip- Committee. It is important that our A History of the North East in 100 3 tions from CBA national have dra- committee members and honorary Places matically fallen, almost by half. officers frequently change to en- Funding sources for voluntary ar- 3 Our greatest financial output is our sure that the Committee stays vi- chaeology groups newsletter – printing and postage brant. Many of our officers are due Marsh Community Archaeology 3 costs. The CBA North Committee to stand down. We are seeking a Award has therefore taken the decision new Chairperson, secretary and that we will in future be circulating eNewsletter editor. We would like Day of Archaeology 2013 3 an eNewsletter rather than posting our committee to better represent Archaeology for Everyone Cam- 4 a paper copy to its members. the huge area which we cover so paign 2013 members from Cumbria, Durham Members need not be dismayed.
    [Show full text]
  • Berwick-Upon-Tweed Three Places, Two Nations, One Town Berwick Text Pages (Final) 18/5/09 3:49 PM Page Ii Berwick Text Pages (Final) 18/5/09 3:49 PM Page Iii
    Berwick text pages (Final) 18/5/09 3:49 PM Page i Berwick-upon-Tweed Three places, two nations, one town Berwick text pages (Final) 18/5/09 3:49 PM Page ii Berwick text pages (Final) 18/5/09 3:49 PM Page iii Berwick-upon-Tweed Three places, two nations, one town Adam Menuge with Catherine Dewar Berwick text pages (Final) 18/5/09 3:49 PM Page iv Published by English Heritage, Kemble Drive, Swindon SN2 2GZ www.english-heritage.org.uk English Heritage is the Government’s statutory adviser on all aspects of the historic environment. © English Heritage 2009 Images (except as otherwise shown) © English Heritage, © English Heritage. NMR, © Crown copyright. NMR, © English Heritage. NMR. Aerofilms Collection or English Heritage (NMR) RAF photography. Figure 17 and the maps on the inside front cover, p 114 and inside back cover are © Crown Copyright and database right 2009. All rights reserved. Ordnance Survey Licence number 100019088. First published 2009 ISBN 978 1 84802 029 0 Product code 51471 British Library Cataloguing in Publication Data A CIP catalogue record for this book is available from the British Library. Front cover Berwick Bridge, built 1611–34, All rights reserved entered what was then still a heavily No part of this publication may be reproduced or transmitted in any form or by any means, electronic or fortified town from the south; the mechanical, including photocopying, recording or any information or retrieval system, without the permission 18th- and 19th-century granaries in writing from the publisher. and houses rising above the Quay Walls reflect the town’s important Application for the reproduction of images should be made to the National Monuments Record.
    [Show full text]
  • X18 Guided Tour Leaflet
    A1 Berwick upon Tweed Northumberland Berwick Castle Hop on BERWICK & Ramparts UPON TWEED A1167 A1 Scremerston Hop off Haggerston Coast & Castles Castle X18 operates Beal (for Holy Island) Holy Family Island Lindisfarne Castle NEWCASTLE UPON TYNE A1 X18 to Newcastle to BERWICK UPON TWEED Ticket only a Sightseeing Tour via Morpeth, Amble, Alnwick and Seahouses a Bamburgh and Berwick Budle Castle Bay Bamburgh with Belford Seahouses throughout North r v Sunderland Canongate The Peth The the day £13.50* Row r Ratten Fusiliers Museum Beadnell i of Northumberland Alnwick A1 1 day Castle Lagny Embleton Howling Ln St Bus Alnwick Station Poison Dunstanburgh Garden Castle Market St Alnwick Inrmary W Clayport St a Craster g o n This spectacular tour runs every day W Alnmouth Rd a y South Rd R d Hop on Swanseld Park Rd Longhoughton between Amble, Alnwick and Berwick. The A1068 A1068 Alnwick Amble Boulmer Marina Alnwick Alnwick Castle town centre Lesbury Northumberland Coast is designated as an A1 Alnmouth Hop off Alnmouth Percy St A1068 Amble Church St Percy Dr Alnwick town centre High St area of outstanding natural beauty and a Warkworth St Castle Bede Discover North Warkworth West Ave Amble commentary is provided on journeys listed North Togston Northumberland Tickets** Acklington A1 Broomhill A1068 overleaf to tell you about the heritage and Coquet HMP Enterprise Northumberland Red Row Acklington Rd Park history of this beautiful landscape. Widdrington Widdrington Amble Stobswood A1068 Village A697 A192 1 day A197 .60 Newgate St Ulgham River 6
    [Show full text]
  • Market Town Welcome
    Market Town Welcome Destination Plan for Berwick upon Tweed REPORT TO One NorthEast, Northumberland Strategic Partnership and Northumberland Tourism June 2008 Report From In Partnership With www.alisoncaffyn.co.uk and Miller Research Pen‐y‐Wyrlod Llanvetherine Abergavenny NP7 8RG 01873 851 880 www.miller‐research.co.uk Contents Executive Summary ................................................................................................................................. 5 1. Introduction .................................................................................................................................... 9 1.1. Background ............................................................................................................................. 9 1.2. Strategic Context ................................................................................................................... 10 1.3. Process and Partnership ....................................................................................................... 11 2. Vision and Objectives .................................................................................................................... 13 2.1. Vision ..................................................................................................................................... 13 2.2. Objectives .............................................................................................................................. 13 3. Visitors to Berwick .......................................................................................................................
    [Show full text]
  • Recapturing Early Modern English Urban Defences: York and Kingston-Upon-Hull, C.1550-1700
    Recapturing early modern English urban defences: York and Kingston-upon-Hull, c.1550-1700 Two Volumes, Volume I Simon Charles Webb, BA, MA PhD University of York Archaeology January 2015 Abstract This thesis is an interdisciplinary study of York and Kingston-upon-Hull’s early modern defensive walls from c.1550-1700. It seeks to consider the scope and historical value of studying structures that have either been restored or completely demolished over time. Through the use of extensive archival material and archaeological, historical, architectural and historical archaeological methodology, the thesis hypothesises that a corporation’s urban defences were utilised in the administration of a town or city, the projection of civic authority, formed part of a recognisable and burgeoning civic bureaucracy and were tied up with notions of civic identity. In considering the utilisation of these structures removed from their ostensibly medieval military exigency it is possible to comprehend an urban phenomenon that was ubiquitous throughout England and Europe during the early modern period. To date their study has often been limited to the discussion within the medieval period when they were first constructed. When discussed during the early modern period they are predominantly examined within a European and military context. This considers English urban defences as stylistically and military retrograde examples of early modern structures whose use was only rediscovered during the English Civil War of the 1640’s. The thesis seeks to definitively prove that these structures were neither retrograde nor limited to historical and military flashpoints. They are an overlooked historical resource that is able to provide a conduit to better comprehend the physical and theoretical perimeters of urban centres that were harnessed in the negotiation of the periods urban, civic, social, political and moral contexts both nationally and locally.
    [Show full text]
  • Berwick-Upon-Tweed Heritage and Character Assessment March 2017
    BERWICK-UPON-TWEED HERITAGE AND CHARACTER ASSESSMENT MARCH 2017 CONTENTS Introduction and Approach ....................................................................................................................................................................... 4 Context ............................................................................................................................................................................................................. 7 Historical Development ............................................................................................................................................................................... 15 Character Assessment ................................................................................................................................................................................ 23 Next Steps ....................................................................................................................................................................................................... 53 References and Glossary of Terms .......................................................................................................................................................... 57 Appendix A: Schedule of Heritage Assets ............................................................................................................................................. 61 Appendix B: Local Heritage Listing .........................................................................................................................................................
    [Show full text]
  • Tender Documents
    INVITATION TO TENDER DOCUMENTS FOR ENGLISH HERITAGE Warehousing and Distribution Services EDITION 4 ––– November 2010 ITT ED4 10 INVITATION TO TENDER DOCUMENTS: CONTENTS Invitation to Tender Letter including Instructions to Tenderers and Tender Return Label 1.1.1. Invitation to Tender:Tender:---- 1.1 Invitation to Tender letter 1.2 Instructions and Information for Tenderers 1.3 Contractor Selection and Tender Evaluation Criteria 2.2.2. Description of Services including : Appendix 1 Existing operations and activity levels Appendix 2 Sample delivery schedules 3.3.3. Conditions of Contract for term Services (E(E(Edition(E dition 7 ––– N Novovovov 2010) 4.4.4. Form of Tender / Pricing Schedule 4.1 Form of Tender 4.2 Pricing Schedule and Notes on Pricing 555.5... Information from Contractor 5.1 Main Participating Organisations 5.2 Tenderer’s Management Structure 5.3 Tenderer’s Banking Details 5.4 Freedom of Information Act 2000 Form 5.5 Statement of Non-Collusion Tender return Label Appendices ITT ED4 10 1.1 INVITATION TO TENDER LETTER To: Dear Contract Number & EU Reference Project / Contract: Warehousing and Distribution Services 1 You are invited to submit a Tender in triplicate for the above in accordance with the enclosed Instructions to Tenderers. Your tender must be received by 11.00 hours on 10 th May 2011 and shall remain open for acceptance for not less than sixty (60) days from such date, or in the event that the aforementioned date is extended, the final date for submission of Tenders . 2. You are required to complete and return the Form of Tender together with all appendices attached thereto and all other priced or pertinent documents in accordance with the Invitation to Tender.
    [Show full text]
  • Belford by Bus
    Great days out from Belford by bus Using Belford as a starting point, there are some great ways to explore Northumberland without a car. The table below lists the services available and selected running times. Overleaf, are some ideas to help plan your day out, as well as details of lots of discounts available with your bus ticket. Destination Service Change Freque Departure Outward Return Arrival Link to Attractions and things to do number needed? ncy time from arrival departure time in timetable Belford time time Belford Alnwick Arriva X15 No Two- 09:33 09:59 16:00 16:26 ArrivaX15 Alnwick Castle and Gardens, Barter Books hourly 11:33 11:59 18:10 18:36 Bamburgh Arriva X18 or No Hourly 09:33 09:48 16:09 16:24 Arriva Bamburgh Castle, Grace Darling Museum Travelsure 418 10:33 10:48 17:21 17:36 X18/418 Berwick Arriva X15 or No Hourly 09:16 09:42 17:17 17:43 ArrivaX15 Barracks, Ramparts, Royal Border Bridge Arriva X18 10:26 10:52 18:17 18:43 ArrivaX18 Craster Arriva X18 or No Hourly 09:33 10:31 16:43 17:36 Arriva Dunstanburgh Castle, harbour, kippers Travelsure 418 10:33 11:26 17:26 18:24 X18/418 Embleton Arriva X18 or No Hourly 09:33 10:21 16:53 17:36 Arriva Embleton Bay Travelsure 418 10:33 11:16 17:36 18:24 X18/418 Ford & Etal Arriva X18 Yes, Glen Three 09:16 then 11:40(Etal) 17:13 (Ford) 18:43 ArrivaX18 Heatherslaw Corn Mill, heritage sites Valley 267 per day 11:15 267 11:45 17:18 (Etal) Glen267 then 18:17 at Berwick (Ford) X18 Berwick High Newton-by-the-Sea Travelsure 418 No Four 09:33 10:16 15:41 16:24 Travelsure Dunstanburgh Castle, Coast Path per day 11:33 12:16 17:41 18:24 418 Holy Island Arriva X18 Yes, Perry- Weds Varies, depending on tide times.
    [Show full text]
  • 5955 Hf A5 Walking2 25/7/05 11:11 Am Page 1
    5955 Hf A5 Walking2 25/7/05 11:11 am Page 1 It’s amazing where our walks can lead you. A guide to the inspirational walks of North East England. about walking 5955 Hf A5 Walking2 25/7/05 11:12 am Page 2 Do more in a day- just walk this way. Find information on these and a huge choice of other walks in North East England at www.visitnorthumbria.com/walking North East England sweeps south from the beautiful heather-covered hills Stay a while in a postcard-perfect holiday cottage or enjoy our famous of Northumberland all the way to the wide green Tees Valley; a rich and friendliness and hospitality in a luxury hotel or cosy b&b. Treat your eyes and diverse region with a heart as large and welcoming as its unspoilt ears to ever-changing international art and music, or, on a gentler note, to the countryside. Here you can walk for a day or a fortnight; experience vibrant sight of a rare red squirrel and the sound of birdsong in a tranquil wood. city culture or leave it far behind. Imagine yourself as king of the castle - This guide is an introduction to some of the most inspirational walks in North we have more to choose from than any other English region. Discover our East England, giving you a taste of the many pleasures to be experienced - proud heritage living on in working museums and fishing villages, majestic Northumberland National Park, miles of Heritage Coastline and its Areas of city waterfronts and the birthplace of the railway.
    [Show full text]