21 YEARS OF 19962017 A STAGECOACH GROUP PUBLICATION IN PARTNERSHIP WITH MODERN RAILWAYS MODERN RAILWAYS EDITION 001_SWT Supplement_cover_MR edition.indd 1 03/08/2017 16:01 CREATING DESIRE Understanding and respecting train architecture - its rhythms, resonances, form and function - is the first step to creating a stunning livery. For over 30 years Our designs accentuate the personality that lies within the architecture of Best Impressions has been ahead of any vehicle. Livery and form then have the curve when it comes to redefining how natural sympathy and, brought together public transport is presented, perceived and sold. through good design, communicate far more effectively. We have created commanding brands, produced Add in our unbridled passion, clear vision, award-winning advertising and marketing campaigns, effervescent enthusism and in-depth powerful corporate identities, stylish interiors and understanding of the South West Trains designed so many drop-dead-gorgeous liveries brand, and you can see how our use of full-on, bold, primary colours balanced . as progressive operators keep discovering. with outrageous, sexy curves has given these commuter trains - and other rolling stock types in the South West Trains’ fleet - a vibrant, contemporary, stylish tilt. 15 STARFIELD ROAD LONDON W12 9SN 020 8740 6443
[email protected] BRANDING LIVERY INTERIOR MARKETING DIGITAL BestImpressions_FP.inddBI-SWT.ad.indd 1 1 03/08/2017 09:3305:52 21 YEARS OF 5 STEAM, SOUTHERN ELECTRIC AND NETWORK SOUTHEAST 21 YEARS OF The history of the South Western prior to SWT 19962017 7 21YEAR TIME TEAM A STAGECOACH GROUP PUBLICATION IN PARTNERSHIP WITH MODERN RAILWAYS The story of Stagecoach’s tenure at South West Trains 10 MORE AND LONGER TRAINS Focus on the South Western capacity expansion programme 13 WHAT HAS CHANGED IN 21 YEARS? Improvements to stations and trains have been a key feature of Stagecoach’s operation 16 THE VIEW FROM THE TOP Current and former SWT managing directors reflect on the past 21 years Cover images: SWT photo library and PaulBigland.