The Rise of Mobile and Social Short-Form Video: An In-depth Measurement Study of Vine Baptist Vandersmissen Fr´edericGodin Multimedia Lab, ELIS, Ghent University Multimedia Lab, ELIS, Ghent University iMinds, Ghent, Belgium iMinds, Ghent, Belgium
[email protected] [email protected] Wesley De Neve Abhineshwar Tomar 1Multimedia Lab, ELIS, Ghent University Multimedia Lab, ELIS, Ghent University iMinds, Ghent, Belgium iMinds, Ghent, Belgium 2Image and Video Systems Lab
[email protected] KAIST, Daejeon, South Korea
[email protected] Rik Van de Walle Multimedia Lab, ELIS, Ghent University iMinds, Ghent, Belgium
[email protected] In addition, we can observe that a Vine video that is shared frequently on Twitter within Abstract hours after its creation will have more likes on Vine after one week, compared to a Vine Thanks to the increasing popularity of mobile video that is not shared frequently on Twit- devices and online social networks, mobile and ter during this same period of time. However, social video is on the rise, calling for a better we cannot establish a clear link between the understanding of its usage and future impact. number of tweets sharing a Vine video and In this paper, we provide an in-depth measure- its resulting popularity. Finally, by analyzing ment study of Vine, a mobile application that the evolution of the number of likes and the is used for creating and sharing short looping number of shares received by a Vine video on videos of up to six seconds in length. Based on Vine and Twitter, respectively, we can con- a dataset of 851,039 tweets containing a Vine clude that a Vine video receives most user URL, we investigate different aspects of Vine, attention shortly after its creation, with the including hashtag usage, video popularity and amount of user attention received not stop- user attention.