A MAGAZinE FOR AIRLinE EXECUTIVES 2006 Issue No. 2 2006 Issue No. 2 T a k i n g y o u r a i r l i n e t o n e w h e i g h t s the globAl AdvocAte A Conversation With . Giovanni Bisignani director general and CEO International Air Transport Association page 38 www.sabreairlinesolutions.com I NSIDE Government regulations 6 affect globalization Latin American carriers 42 grow regionally AirAsia overcomes challenges 50 to its Thai-based subsidiary making contact To suggest a topic for a possible future article, change your address or add someone to the mailing list, please send an e-mail message to the Ascend staff at
[email protected]. T aking your airline to new heights For more information about products 2006 Issue No. 2 and services featured in this issue Editors in Chief of Ascend, please visit our Web site Stephani Hawkins at www.sabreairlinesolutions.com B. Scott Hunt or contact one of the following 3150 Sabre Drive Sabre Airline Solutions regional Southlake, Texas 76092 representatives: www.sabreairlinesolutions.com Sabre Airline Solutions and the Sabre Airline Solutions logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. ©2005 Sabre Inc. All rights reserved. Art Direction/Design Asia/Pacific Shari Manning Andrew Powell Design Contributors Vice President Erin Jackson, Michelle Kennedy, Level No. 05-05 Tim St. Clair Technopark Block 750E Contributors Chai Chee Road Shaquiq Ahmed, Walter Avila, Jack Singapore 469005 Burkholder, Vinay Dube, Kim Farrow, Phone: +65 9127 6927 Kristen Fritschel, Glen Harvell, Vicki E-mail:
[email protected] Hummel, Carla Jensen, Craig Lindsey, Marcela Lizárraga, Roman Lopatko, Deborah Magee, Yusuf Mauladad, Alan Europe, Middle East and Africa McWalters, Gary Millward, Andrew Murray Smyth Powell, Srikanth Raghunathan, Jessica Vice President Schneider, Jennifer Silvia, Murray Smyth, Somerville House Kevin Stupfel, Renzo Vaccari, Jung Yu.