InnovationInspiration

Contacts

City of Chamber for Industry and Commerce Economic Advisor Erlangen Committee Rathausplatz 1 Äußere Brucker Str. 51 91052 Erlangen 91052 Erlangen Phone 0 91 31 / 86 27 00 Phone 0 91 31 / 2 60 96 Fax 0 91 31 / 86 25 24 Fax 0 91 31 / 2 60 95 E-Mail: [email protected] E-Mail: [email protected]

City of Erlangen Innovation Centre for Medical Engineering and Pharmacy Office for economic affairs IZMP Rathausplatz 1 Henkestr. 91 91052 Erlangen 91052 Erlangen Erlangen – Phone 0 91 31 / 86-25 56 /-29 80 /-27 75 Phone 0 91 31 / 86 27 00 Fax 0 91 31 / 86 33 56 Fax 0 91 31 / 86 25 24 E-Mail: [email protected] E-Mail: [email protected]

Bavarian Centre for Laser Technology Medicine-Pharma-Health Competence Initiative BLZ KIMPG Konrad-Zuse-Str. 4–6 Rathausplatz 1 91052 Erlangen 91052 Erlangen Phone 0 91 31 / 9 77 90-0 Phone 0 91 31 / 86 29 17 Fax 0 91 31 / 9 77 90-11 Fax 0 91 31 / 86 33 19 E-Mail: [email protected] E-Mail: [email protected] top business location Erlangen Congress and Marketing Company Erlangen Association for Handycrafts EKM Friedrich-List-Str. 1 Rathausplatz 1 91054 Erlangen 91052 Erlangen Phone 0 91 31 / 97 47 68-0 Phone 0 91 31 / 8 74-0 Fax 0 91 31 / 97 47 68-15 Fax 0 91 31 / 8 74-150 E-Mail: [email protected] E-Mail: [email protected] Initiative for the Communication Industry Friedrich-Alexander University NIK Erlangen-Nürnberg Neutorgraben 3 FAU 90419 Nürnberg Schlossplatz 4 Phone 09 11 / 2 14 61-17 / -19 91054 Erlangen Fax 09 11 / 2 14 61 18 Phone 0 91 31 / 85-0 E-Mail: [email protected] E-Mail: [email protected]

Innovation and Fonder Centre Imprint Nürnberg-Fürth-Erlangen Publisher: IGZ Stadt Erlangen, Wirtschaftsreferat, 2002 Concept and realization: Am Weichselgarten 7 Kommunikationsagentur Birke & Partner GmbH, Erlangen 91058 Erlangen Inspiration Phone 0 91 31 / 69 11 00 Illustrations: Fax 0 91 31 / 69 11 11 Birke & Partner GmbH (S. 4), BLZ (S. 1, 8, 9), Bernd Böhner (S. 4, 11, 14, 17), EKM (S. 12, 13), Stadt Erlangen (S. 1, 5, 8, 14, 16, 18, 19), E-Mail: [email protected] Fraunhofer-Institut IIS-A (S. 8, 9), Friedrich-Alexander-Universität Pressestelle (S. 5, 10, 11), IGZ (S. 9), Erich Malter (S. 4, 7, 11, 13, 14, 15), Christian Manhart (S. 17), Bettina Sandmann (S. 17), Schmolze- Hader (S. 16), Siemens AG/Siemens Med Archiv (S. 6, 7, 9, 12), Werner Schwenke (S. 1, 2, 7, 13, 15, 17, 18), Wavelight Laser AG (S. 6) Innovation Inspiration Contents Perspectives and visions

Lord Mayor Dr. Siegfried Balleis and Economic Advisor Konrad Beugel 2 I 3 Dialogue Perspectives and visions about Erlangen as a business location Institute in Tennenlohe: With the support of the city and borne by the welfare association Arbeiterwohlfahrt, the institute has 4 I 5 Erlangen – open by tradition set up a day nursery which employees from all companies in Innovation needs inspiration the Tennenlohe “innovation park” can use.

To what do you ascribe the success of business promotion? Innovation

Beugel: The numerous prizes awarded to Erlangen prove that 6 I 7 Erlangen – site for medicine we are on the right path. They honour both the higher than Health the main thing – offers industrial space – This offer is directed quite expressly not average innovation potential of the companies in Erlangen as Federal capital of medicine only to the medical and high-tech industry, but, within the well as the business-friendly commitment of the community. meaning of commercial diversification, also to decision makers Thus Erlangen is the sole German city that is the home of two 8 I 9 Erlangen – site for high-tech in all forms of trade and industry. companies each of whom received one of the five German Focussed rays, concentrated know-how Founder Prizes from the “StartUp” initiative. Balleis: Yet also with regard to “soft location factors“, the city In 1998 the city administration itself was the first to be 10 I 11 Erlangen – seat of knowledge has shown special far-sightedness from early on. The quality of awarded the Bavarian Quality Prize by the Bavarian state All corners pervaded by thought life is quite excellent in Erlangen: high purchasing power, optimum government for its speedy building approval procedures, its Focussing on the future of Erlangen as business location: health services, decades of profiling as environmental city, unique very active city management as well as for activities supporting Lord Mayor Dr. Siegfried Balleis and Economic Advisor Konrad Beugel. cultural programmes, plus short distances between home, work technology transfer. And Erlangen was even named the and life – a combination that couldn't be better. “innovation capital of ” by one of the most important business newspapers, the Handelsblatt. A global player like Inspiration What importance do you attach to the soft location factors? Siemens also decided to invest 100 million euros for a new factory in Erlangen. A further indicator of a successful business Beugel: Following the general trend they will become increasingly development policy is the constantly lower unemployment 12 I 13 Conferring and shopping What is the reason for the special attractiveness of important for business location. In the present competitive rate in comparison with the rest of the country and similar Conference facilities at a high level, purchasing power too Erlangen as business location? atmosphere a community cannot stand out against the competition cities. solely by allocating land for commercial use and favourable rates Dr. Siegfried Balleis: In the competition to attract business of assessment. It must work hard at offering a comprehensively What goals will the city of Erlangen follow? 14 I 15 Art, comics and concerts Erlangen has two unique features. On one hand the confidential attractive living environment for the new company – not only Poets close enough to touch exchange of ideas between research and business, based on towards the company itself, but also for future employees and Balleis: Our strengths in the medical sector should grow in the festival city its tradition as university city and the importance of Siemens. their families. further and cumulate in being the “German capital of medical On the other hand Erlangen has an incomparably large number research, production and services”, this being our short-term 16 I 17 More out of life and variety of companies, institutions and qualified employees Balleis: A concrete example of our commitment: The policy in goal for 2010. This goal will receive intensive support from its Cycling, wellbeing, rest and relaxation in the area of medical engineering and health. Erlangen has been for a long time in favour of an “alliance for citizens, institutions and companies. In the longer term we the family“. Among other things it provides for extending the have set further ambitious objectives: As “E city” we will exploit Konrad Beugel: In addition, the municipality not only fosters availability of high-quality day nursery facilities in co-operation all the possibilities of information and communication tech- 18 Business and labour the exchange of knowledge, but creates reliable conditions with local business, or else of developing flexible models for part nology to simplify the dialogue between citizens and adminis- for a climate friendly to company founders. As partner of time work and working at home. In this way highly qualified tration. In a further step Erlangen as “knowledge city” will market promotion medium-sized business, the economic development office in employees with children can remain in their companies and decisively contribute to finding innovative new forms of Experienced partners for new ideas Erlangen advises and provides assistance in planning and combine profession and family in the best possible way. acquiring and processing knowledge on the way to the infor- approval matters, informs about promotional programmes and Such a concept has just been put into practice at the Fraunhofer mation society. 2 I 3 Innovation

Erlangen – open by tradition Inspiration Erlangen – site for medicine

Erlangen – site for high-tech Erlangen – seat of knowledge Erlangen – open by tradition The margrave castle – centre of the baroque planned city. Conferring and shopping

Art, comics and concerts Innovation needs inspiration Closeness to the citizens More out of life All take part in the city's birthday What does a city characterise – innovation or inspiration? In Erlangen both meet and create an atmosphere without hectic, but also without “Open by tradition” – the essence of more than 1,000 years' history of the city of Erlangen and at the Business and labour standstill. As if driven by a pleasant internal unrest, Erlangen moves market promotion same time a good resolution for the future. Since its first mention in a deed of donation from the year through the competition between German cities, always a little in the 1002, the settlement of “Erlangon” has always offered a wide welcome. Whether French Huguenots and vanguard, always a little more purposefully. their craftsmanship, whether courageous company founders and their business ideas, whether ambitious Thus Erlangen has developed throughout the centuries to the baroque researchers and get up and go students – new and fresh impulses have always been welcome down the planned city, tolerant Huguenot city, university city and seat of knowledge, years. Guests naturally as well. The citizens of Erlangen also savoured its traditional openness during the environment and festival city, high-tech and medicine city, in short: to city' birthday in 2002. Citizens' festivals, processions and “Night of pleasure”, open-air disco and dance a modern city worth living in with more than 100,000 citizens. All the parties, exhibitions, concerts, theatre performances, guided tours, historical and future workshops – many while firmly anchored in the Nuremberg region, which is placed among committed citizens of the city planned and celebrated throughout the year “their” 1,000th birthday. And Parade for the 1,000 year city jubilee in 2002. the top ten of the leading German commercial centres. numerous visitors from the neighbourhood and partner cities celebrated too. With the second largest university in , as headquarters of the global player Siemens and with practically every fourth workplace in the growth industry of medicine, Erlangen has constantly demonstrated Rankings its pioneering spirit. The principle of success: Erlangen has been “Open by tradition” for centuries, but it takes on new inspiration time and Excellent climate for new starts again, encourages people with ideas and offers room for visions. Yet it is only the fruitful climate that the structures and the readiness In economic comparisons throughout Germany Erlangen has a quite excellent position. This success for dialogue within the city create which lets an inspiration become an is based not only on the existence of well-established structures, but also because the community innovation. actively supports new projects. It therefore was the first city to receive in 1998 the “Bavarian Quality In the 1950s the global player Siemens trans- Prize – Business-friendly Community” from the Bavarian state government. The “Handelsblatt” awarded ferred its headquarters Erlangen the title of “Innovation capital” in 1999. In the founder city test in 1999 the magazine to the Schwabach. “Focus” placed Erlangen as “paradise for company founders” in sixth place out of 83 German cities and rated the city as number three throughout Germany in its “Internet capitals” study. Bavaria's prime minister Dr. Edmund Stoiber designated the Huguenot city as “Germany's most friendly city 3 to company founders” in 2000. 70 Bayreuth Yet the industrious Erlangers don't rest on such laurels: The goal of permanent establishment as Würzburg 73 Confirmed many “Federal capital of medicine” as well as of being one of the leading seats of knowledge will be pursued 3 9 times from outside: the economic friendli- ambitiously up to 2010. Rothenburg Erlangen ness of the city. o.d.Tauber 6 6 Nuremberg

Hamburg 3 Regensburg Networks Berlin 3 9 Success is divisible 93 Passau Frankfort 92 Co-operations have always been especially important for the economic rise of Erlangen. Success arises Erlangen 8 in a large number of networks in an intensive exchange between partners – tradition and progress Augsburg supplement one another just as industry and research or culture and economy. For example the Medicine- Pharmacy-Health competence initiative (KIMPG), the BioMedTec Franken e.V. initiative or the Software- The Friedrich-Alexander Qualität Franken e.V working group benefit from a climate fostering exchange. Here the exchange doesn't University is an interface between theory and practice. 8 come to a stop at the city's own gates. For example, as a member of the marketing association “The Nuremberg Region” or the co-operation “Nuremberg Initiative for the Communication Industry (NIK)”, Erlangen participates intensively in fruitful regional dialogues across all city boundaries. Contacts are also maintained internationally. The successful partnership with Shenzehn as the first special economic zone in China and the co-operation with the Greater Richmond Partnership in Virginia on the East coast The “Erlangia”, part of the Pauli fountain on the market square, Erlangen profits from its very convenient of America are only a few examples. stands for 100 years for the traffic position in the middle of Europe, urbane wellbeing of the city. integrated in a strong “Nuremberg Region”. 4 I 5 Innovation

Erlangen – open by tradition Inspiration Erlangen – site for medicine

Erlangen – site for high-tech Completed in 2001: Erlangen – seat of knowledge Erlangen – site for medicine the non-surgical centre of the University Clinic. Conferring and shopping

Art, comics and concerts Health the main thing – Federal capital of medicine IZMP More out of life Room for progress “Federal capital of medicine” – this vision should be reality for Erlangen by 2010. In the city itself it has been within reach for a long time. Medical With the Innovation Centre for Medical Engineering and Pharmacy (IZMP) a campus was created at the Business and labour research, practice and teaching, biotechnology and medical engineering market promotion end of 2002 in the middle of the city offering young companies and university spin-offs an ideal climate production determine the daily working routine of every fourth employee for the development and implementation of innovative technologies in the fields of medical engineering, in the heart of the regional “Medical Valley”. And thus the life of an pharmacy and biomedicine. For the city the IZMP, with a floor space of around 4,000 square metres, is entire city. a further milestone on the way to becoming the “Federal capital of medicine”. The Bavarian state Medicine has tradition in Erlangen. A decisive pillar is the Friedrich- government supports the project with considerable financial means within the scope of the “Bavarian Alexander University Erlangen-Nuremberg. From its laboratories come high-tech offensive”. Whether as office or laboratory, whether on 15 or 800 square metres: The rooms pioneering achievements such as the first use of ether in narcosis, the The IZMP offers infrastructure of the IZMP are designed for varied and flexible use. The tenant structure is made up so that the and possibilities of exchange first German test-tube baby, the first surgical robot. Today the most companies supplement one another ideally within their fields of competence. The direct interface to for young companies in the innovative diagnostic and therapeutic paths are being trod at the 23 university research, the Institute of Medical Engineering, is located in a second part of the building medical sector. university clinics, where more than 170,000 patients are treated annually. complex. The second pillar: Since the 1950s Erlangen, next to Berlin and Munich, Contact: www.izmp-erlangen.com has been the headquarters of the Siemens company and thus also of the Medical Solutions group, an internationally leading supplier of high- tech diagnostic systems. Sports for everyone All along one has had in Erlangen a healthy sense of the successful A city full of movement dialogue between research and manufacturing. This environment, friendly to innovation, keeps a constant spiral of company foundations in motion: More and more companies and research facilities from the field of A unique “citizen's movement” has ensured for decades that health in the medical city is also promoted medical technical research are coming, service providers and subcontractors outside lecture theatres and laboratories. Everywhere in Erlangen people are industriously jogging, follow them, networks rely on synergistic effects. stretching and swimming – and cycling naturally. What today is called fitness swept over German couch potatoes 30 years ago as the “keep fit movement” from Erlangen. Egon von Stephani, who was for many years head of the Siemens sports centre, originally developed the mass sports program for employees and officials. Since then a variety of municipal sports and gymnastics programmes keep the Erlangers Many public sports events encourage the citizens to join More than 100 years on their toes. Whether the annual “Rädli” event for cycling fans, the “1,000 points for your health” ago the production of in the whole year over. X-ray units started the programme, the traditional city relay race with up to 200 teams, inline skating nights or special activities tradition as medical in the jubilee year 2002 – such as the “mega-long sports weekend“ or the city marathon between Erlangen engineering site. and Herzogenaurach – the citizens enthusiastically live the role model of the healthy city. Contact: www.erlangen.de

We are currently experiencing in Erlangen the formation of an extremely productive cluster for medical engineering. For Siemens medical factory many years the city has been developing as the centre of medical technology in Germany. Numerous leading companies Speedy award in this future-oriented industry have concentrated their activities here in the meantime. This increasingly attracts other companies and specialised workers. The position of the The Medical Solutions group of Siemens as world-wide leading supplier in the health services employs Erlangen region as Medical Valley is thus becoming more in total 28,000 persons, around 4,500 of these being in the headquarters in Erlangen and in Forchheim and more established. close by. Imaging systems for diagnostics and therapy, applications for electromedicine and audiology as well as IT solutions all concerned with preventive medicine, therapy and care are created here. Maximilian Reindl When in 1996 the company planned the construction of a medical engineering factory with an investment In the new medical Chief Executive Officer of the WaveLight Laser Technologie AG volume of 100 million euros, and was already looking to Oxford for this, Erlangen's politicians as well engineering factory at the as the works council jointly created at short notice the outline conditions for a competitive site. The Röthelheim Park 2,000 Siemens employees develop extraordinarily speedy conclusion of the building approval process in only six weeks finally convinced and produce above all those responsible at Siemens about Erlangen's special flexibility. On a part of the new district of “Röthelheim diagnostic systems. Park”, Siemens Medical Solutions then erected an innovative “factory of short distances” in which development, production and logistics are concentrated on 70,000 square metres of floor space. Contact: www.siemens.de Ergonomically designed systems for diagnosis by sonography are developed at Erlangen. 6 I 7 The new antenna test bay in Erlangen's Fraunhofer Institute Innovation (left). Manufacturing the coil of a magnetic resonance Erlangen – open by tradition Inspiration tomograph (right). Erlangen – site for medicine

Erlangen – site for high-tech Erlangen – seat of knowledge Erlangen – site for high-tech Photo: FhG/Fuchs Conferring and shopping

Art, comics and concerts Focussed rays, concentrated know-how Awards Grade A plus More out of life Audio coding, digital speech processing, acoustic material testing or diagnostic imaging procedures: Erlangen's output in the field of high Business and labour technology is substantial. In first place is Siemens with five corporate Regularly good grades and highest awards prove the point: the output of innovation by companies in market promotion groups based on the Erlangen headquarters. In addition numerous Erlangen is outstanding. Thus out of the five German Founder Prizes awarded in 2002 by the StartUp predominantly medium-sized and highly specialised companies develop Initiative (comprising the magazine stern, the savings banks, the ZDF (German television channel) and solutions that frequently attract attention on the world market. McKinsey & Company), two went to companies in Erlangen. In the category of “Climbers” the HumanOptics Therefore Erlangen faces economic structural change with more composure AG was honoured for the development of an innovative artificial eye lens for treating cataracts, the than other industrial sites that have traditionally depended on only a Companies from Erlangen clouding of the eye caused by age. The “Entrepreneur” founder prize was brought to Erlangen by the received two of the few large companies. WaveLight Laser Technologie AG. In the Huguenot city the company manufactures medical lasers for StartUp prizes awarded for In the meantime the city has secured a top position in three areas: in treating eye and skin diseases. the first time in June 2002. medical engineering, in laser technology and in software development. Within the scope of the Bavarian Innovation Prize 2002 the biotechnical company november AG was Always involved: the researchers of the Friedrich-Alexander University also honoured for the development of “DNA labels against product piracy”. and further renowned institutions such as the Fraunhofer Institute IIS Contacts: www.humanoptics.com, www.wavelight-laser.com, www.november.de for Integrated Circuits, the “Applied Electronics” division of which with its 350 employees is the largest institute of its kind in Germany. Erlangen already acquired competence in medical engineering in the 19th century due to the Reiniger, Gebbert and Schall company and its Future technology successor Siemens Medical Solutions. Apart from the present-day Medical The Bavarian prime Laser in the focus minister Dr. Edmund Solutions group of the global player, more than 100 medium-sized Stoiber (2nd on the companies from the fields of pharmaceuticals, biotechnology, diagnostic left) on the occasion of the inauguration of and therapeutic research and production now fill out the picture of The field of laser technology makes an important contribution to sharpening Erlangen's profile within the the BLZ in 2001. Erlangen as high-tech city. high-tech cluster. Its potential had already been recognised and sponsored in Erlangen since the 1980s. The The field of laser technology has developed parallel to this. Apart from numerous service providers for the sectors of laser material processing, medical engineering, measuring and the research facility of the Bavarian Laser Centre (BLZ), numerous process technology as well as systems and system manufacture profit from the regional interdisciplinary companies rely on the development of increasingly advanced laser network of skills, made up by a large number of partners from research, manufacturing, application and applications in the areas of optics, medicine and material processing. consulting. The heart of application-oriented laser technology beats in the internationally renowned Bavarian With companies and institutions such as the software support point of Testing laser Centre for Laser Technology (BLZ) founded in 1993 on the Röthelheim campus. Questions of laser application the Nuremberg region in the Innovation and Founder Centre (IGZ), in applications in the BLZ. are examined there in a large number of projects in close co-operation with the users as well as the Chair which ideas from high technology have already been promoted for more of Production Engineering of the University. The Free State of Bavaria and industry have so far supported than 15 years, Erlangen also has powerful skills to offer in the area of laser technology in Erlangen with around 25 million euros. information technology. Contact: www.blz.org

Innovation and Founder Centre The high-tech location of Erlangen created a sensation Strong starts world-wide above all by the development of the MP3 standard for audio coding. This development at the Fraun- hofer Institute for Integrated Circuits IIS-A arose in close Whether sponsoring innovative business ideas or the transfer of knowledge: With regard to high-tech, co-operation with the technical faculty of the University the region was already one step ahead in 1986. One of the first technology incubators in Germany was of Erlangen-Nuremberg. A good example of how academic created with the Innovation and Founder Centre of the Nuremberg-Fürth-Erlangen region (IGZ) in the Erlangen-Tennenlohe industrial area. More than one hundred young companies and research, development The IGZ in Erlangen- and non-academic research supplement one another. Tennenlohe. and consulting institutions have used the valuable services provided in the IGZ as well as the necessary Prof. Dr.-Ing. Heinz Gerhäuser infrastructure for a successful start on their own. In the meantime many companies have already left Head of the Fraunhofer Institute IIS-A the IGZ again – to stand on their own feet in the market. Some start-ups were founded directly opposite in the Tennenlohe technology park. Medium-sized companies outside the IGZ also use the facility as a place to go for an exchange of ideas and advice. Contact: www.igz.de The service package Biotechnology, IT, laser applications – three trend-setting areas of technology form the joint basis for further promising innovations at Erlangen's high-tech site. 8 I 9 Development of industrial robots in the Institute for Innovation Production Automation. Erlangen – open by tradition Inspiration Erlangen – site for medicine

Erlangen – site for high-tech Erlangen – seat of knowledge Erlangen – seat of knowledge Conferring and shopping

Art, comics and concerts All corners pervaded by thought Student city More out of life The win-win flat-sharing community The successful high-tech and medicine city of Erlangen would be Business and labour inconceivable without its visionary alma mater. Neither would the city of culture and knowledge. The Friedrich-Alexander University of Erlangen- For more than 250 years the Friedrich-Alexander University of Erlangen-Nuremberg has fashioned the market promotion Nuremberg (FAU) is a major influence in Erlangen – culturally, development of the Huguenot city. What already starts at the town sign by no means ends behind the architecturally and economically. As “Franconian Berkeley” it also puts doors of the student pubs. For those who study also practice open-mindedness – towards new ideas, its mark on the international research landscape. foreign perspectives and unknown worlds. Each year just on 20,000 students in 11 faculties are enrolled at Bavaria's In Erlangen studies are not pursued on a campus remote from everyday life, but integrated into the heart second largest university, 5,000 of them studying in neighbouring of modern city life. Nuremberg. The FAU spends 500 million euros annually on research. The university with its around 10,000 employees and 20,000 students from all over the world constantly 10,000 persons are employed by it – a significant economic factor for sends invitations: to congresses and symposia or to lectures open to all. The Castle Garden festival is the the region. crowning end of every summer semester and social climax in the city's calendar. Once each year the Since its foundation in 1743 by Margrave Friedrich of Bayreuth, the FAU university regularly invites friends and fellow residents in Erlangen to come and enjoy themselves at has been a top address for top brains from all over the world. Having Europe's largest open-air ball. Studying during the day, Contact: www.fau.de having a party in the evening only the classical faculties, the FAU took the bold step of moving onto in the Castle Garden – the academic new land in the 1960s with the establishment of a technical university influences the life faculty at the southern edge of the city. Further research facilities such The research city of many of Erlangen's citizens. attracts 20,000 as the Fraunhofer Institute joined in and academic spin-offs were formed. students each year from In the meantime Erlangen has a remarkably high density of institutes all over the world. and interdisciplinary research associations, which daily master the tightrope between different disciplines, between research and application. Spread over the city, but always just around the corner. Companies in medical engineering and high-tech above all use the facilities standing just outside their front doors. They receive solutions to questions relating Spread over the city to practice and profit from a large supply of qualified skilled persons. but within easy reach – the buildings of the university.

German President Johannes Rau (right) in conversation with Prof. Dr.-Ing. Heinz Gerhäuser, Head of the Fraunhofer IIS-A. The Friedrich-Alexander University is a strong co-operation partner for industry. Numerous company foundations are also proof of its important catalytic function for Future prize transforming research results into innovative and mar- A format for acoustic pleasure Das Kollegienhaus von 1889:ketable bis products.heute repr äOnesentativer of the most varied curricula in Ort für Forschung und GermanyLehre. offers with specialised courses a decisive basis for a highly qualified new academic generation. The music world sat up and took notice: In the mid-1990s the Fraunhofer Institute for Integrated Circuits IIS-A in Erlangen introduced a demonstration version of the MPEG Layer 3 format, in short “MP3” into Prof. Dr. Karl-Dieter Grüske the Internet. 40 researchers had previously worked for more than ten years on the development of this Rector of the Friedrich-Alexander University Erlangen- revolutionary compression method for transmitting audio signals. Less memory and transmission capacity Nuremberg is required because of the reduced amount of data. In the meantime it has become possible to transmit Enormously large files extensive pieces of music through the Internet or digital radio in hi-fi quality with the constanty further packed into a small developed technology. The IIS-A in Erlangen, with 350 employees the largest Fraunhofer site in Germany, format for the Internet. received for this the “German Future Prize 2000” from the German President, Johannes Rau. The further MP3 makes it possible. development “MPEG-4 LD-AAC”, offering for the first time a data compression method for all media from the telephone up to the TV set, was distinguished by the CeBit Oscar in 2001. Contact: www.iis.fraunhofer.de On the campus of the Technical Faculty in the south of the city. 10 I 11 Much fruit and vegetables from the region can be Innovation found on the weekly mar- ket, above all from the neighbouring “Garlic Erlangen – open by tradition Inspiration country”. Erlangen is full of life even Erlangen – site for medicine after the shops close: nocturnal impression of the Old Town festival. Erlangen – site for high-tech Erlangen – seat of knowledge Conferring and shopping Conferring and shopping

Art, comics and concerts Conference facilities at a high level, purchasing power too The shopping city More out of life Appetite for more Whether it’s a question of space for an exchange of ideas or a special purchase without being disappointed – if you look round in Erlangen Business and labour you will find plenty of facilities for congresses and shopping. The city Can I get you something more? The inner city with its historical town centre offers in around 400 specialist market promotion and the city's retail trade show themselves from their best side for guests shops and boutiques every type of shopping. It pays to rummage in the small shops of the old town and hosts. round the Martin Luther Square and in the theatre quarter. The shops in the pedestrian precinct along The Erlangen Congress and Marketing Company (EKM) unite event the main street are just right for a shopping spree from door to door. Then there is the Nürnberger Straße management, looking after visitors, city management and city marketing with a varied selection of modern shopping centres and passages – and in the future the Hugo shopping under one roof. centre on the Hugenottenplatz in the heart of the city will be a further attraction. Shopping bags filled, Whether a multimedia hall for an event or the representative castle – stomachs still empty? No problem. Numerous street cafés and restaurants spread over the entire inner Street cafés and beer gardens city invite you to partake of Franconian specialities and more. offer Franconian culinary de- it is possible to meet, entertain and celebrate under the auspices of the lights and Southern flair. EKM: from plugging in the first microphone to clearing away the last glasses. In addition services such as ticket reservation, guided tours of the city and booking accommodation are provided. City management The many visitors who stroll through the shopping centres of the city on invitation of local companies, as guests of the university or as tourists Marketing makes it possible appreciate this concept. Those who live in Erlangen can also choose between the flair of the old town and the convenience of the shopping mall – with their purchasing power they frequently top the league among In Erlangen's inner city the sidewalks don't fold up when the shops close. This is due to the lively “City German cities, as the current study in 2002 of the Nuremberg GfK proves. management” supported since 1996 by around 150 retail traders, restaurant owners, service providers The event service of the Now the whole town is pleased that you have spent your time well. In and further representatives of business. Extending far beyond the customary advertising activities and EKM guarantees a public relations work, it is an important element in the long-term and global moulding of the city's image concentrated meeting an inspiring walk through the streets and past the historical city atmosphere. architecture, exploring the varied assortment of goods on sale and – from Christmas lighting through the creation of parking space up to street signs. Shopping events such passing your time in the cafés and restaurants. as the “Mega-long Saturdays” and quite specially the “Erlangen spring” in March and the “Erlangen autumn“ in October, originally conceived as a Sunday shopping day, have today developed into attractive city festivals with a colourful programme of events and thus into a real magnet for the public. The large Mega-long Saturday in front number of visitors to the annual Honky-Tonk pub festival are also proof of the creative marketing of the of the Castle buildings. Erlangen city management. Contact: www.citymanagement-erlangen.de

Erlangen – this means for me the city of innovative companies of world ranking, which is open by tradition, but also a university with a high reputation. Erlangen – but for me it also means congresses and events that are Congress city met nationally and internationally with great appreciation. And in addition the pure quality of life. My wife and I A strong triad have spent many times a pleasant hour strolling through the pedestrian precinct with its market and its shops. Erlangen is an experienced and wholehearted host: the three venues of the Erlangen Congress and Dr. Heinrich v. Pierer Marketing Company (EKM) offer space for every mood and every occasion. The Heinrich Lades Hall in Chief Executive Officer of the Siemens AG the congress city of Erlangen, right next door to the City Hall, is among one of the most important facilities of its type in Northern Bavaria. With two assembly halls and generous foyers they offer space for 3,000 guests. Side rooms for meetings and seminars with the latest conference technology are also available. A place that is just as historical as it is attractive for festivities and events for up to 650 guests is the Redoutensaal in the middle of the Erlangen old town. Margrave Wilhelm of Bayreuth decreed the construction of this festival hall next to the baroque theatre as early as in 1718. Atzelsberg Castle lies Baroque jewel between just behind the city, in the midst of greenery and at the door to the Franconian Switzerland. The tasteful forests and green hills: Atzelsberg Castle. festive atmosphere of its public rooms offers an elegant frame for up to 200 participants in festivities and seminars. Naturally more than just a decorative setting is needed for a successful event: Therefore the EKM comes up with the latest in event management and professional catering from one hand. Located in the centre of the city, the assembly halls and side Contact: www.ekm-erlangen.de rooms of the Heinrich Lades Hall offer ideal conditions for congresses and seminars. 12 I 13 Around 20 authors, publicists and critics as well as 6,000 fans of literature regularly fol- Innovation low the invitation to the Poets' Festival. Erlangen – open by tradition Inspiration The Comic Salon is one of the most important events of Erlangen – site for medicine this genre world-wide with around 25,000 visitors. Erlangen – site for high-tech Erlangen – seat of knowledge Art, comics and concerts Conferring and shopping

Art, comics and concerts Poets close enough to touch in the festival city Museum corner More out of life 10,000 square metres of culture Silent movie music days, Castle Garden concerts, experimental theatre productions, evocative street festivals or movies under the night sky – Business and labour the cultural cosmos in Erlangen is as varied as the people who fashion market promotion A multifunctional museum for documenting science, art and industry – vision should become reality for it. The festivals above all have a firm place in the cultural life and have the future German capital of medicine. Which site would be more suitable than the listed industrial made a name for themselves far beyond the city limits. Comic heroes complex the Siemens AG donated to the city in autumn 1999? Around a century ago Reiniger, Gebbert from the “Ninth art” are with the International Comic Salon just as much and Schall produced electronic and physical apparatus in the brickwork building, and after it was taken at home here as the International Figure Theatre Festival, the largest of over by Siemens the complex became the nucleus of the Medical Solutions group. The “Museum corner” The past as a factory, its kind in Germany. should also provide a home for the scientific collection of the university and the municipal art collection, the future as a museum: Those who enjoy literature also get their money's worth in Erlangen. the former Siemens apart from the main theme of medicine, medical engineering and medical history. A chance of a century industrial complex. Whether enjoying breakfast on Sundays in the cafés of the theatre for the culture city of Erlangen to take its place in the German museum landscape. quarter or in the annual Poet's Festival in the Castle Garden. Authors reading their works, exhibitions and discussions all about literature make the festival a rendezvous noted throughout Germany for authors, critics and connoisseurs of literature. Marcel Reich-Ranicki was here and Martin ARENA Walser and Peter Rühmkorff and ... In Southern Germany's oldest baroque theatre still playing to audiences, New theatrical horizons the Markgrafentheater, the curtain rises for innovative productions by During festivals the the theatre itself and distinguished guest performances. entire theatre quarter The city also shows its musical side as host to the music competition ARENA – the International Week of Young Theatre – has blossomed out becomes a playground. “Jugend musiziert”. to become a fixed part of the cultural scene in Erlangen. Even ten years ago the festival organised voluntarily by students of the theory of drama ventured into limits of the theatre and of the stage area. Free groups from home and abroad present young theatre between dance, performance and installation. The choice of the acting venues proves to be just as experimental and unconventional as the productions themselves. Industrial workshops, multi-storey car parks or shop windows are converted for a The roots of the week into fascinating stage scenes. The traditional co-production of ARENA festival already ARENA with a foreign theatre group, each year enabling the festival's I love Erlangen with its lay in the student theatre weeks of the 1950s. organisers to make their own artistic contribution, shows that there can abundance greenery, its be understanding without a whole lot of words. small shops, the people who Contact: www.arena-festival.de can get so enthusiastic about things – there's quite a special atmosphere in this city. We should appreciate this and try to do everything possible to preserve this very human individuality. The Heinrich Kirchner sculpture garden Amazing bronze giants MÁRA!

The park-like Burgberg garden in the north of the city, a former villa garden and orchard, is a place to enjoy art in natural surroundings. The visitor is confronted by 17 more than life-size bronze statues by the sculptor Heinrich Kirchner. They stand on grassy slopes divided by natural terraces and an old stand of trees. Kirchner, a member of the Academy of Fine Arts in Berlin and professor of the Munich Academy, is numbered among the most important sculptors of his generation. Born in 1902 in Erlangen, he remained Cheerful residents of the Burgberg garden: closely connected with the city all his life. The sculptures were created in the 1970s with the knowledge the statues of the Erlangen that they would be exhibited some day in his home town. And thus the bronze giants merge into their artist Heinrich Kirchner. surroundings in a completely natural way. Erlangen's parks, galleries and stages are open for creators of art from the whole world. 14 I 15 The Castle Garden is a green oasis right in the Innovation middle of the city.

Erlangen – open by tradition Inspiration Erlangen – site for medicine

Erlangen – site for high-tech Erlangen – seat of knowledge More out of life Conferring and shopping

Art, comics and concerts Cycling, wellbeing, rest and relaxation The bicycle city More out of life Healthily on the road If you live in Erlangen, then you can expect a long life: Thus the life expectancy is around one year more than the German average and Business and labour exceeds the figure for Bavaria by several years. Perhaps this is due to The layout of the inner city is not only square but also level – and thus ideal for cycling. A network of market promotion the higher than average educational level and living standard of the bicycle paths almost 200 kilometres in length interconnects the city, in part laid out 30 years ago by far- people in Erlangen or their especially keen awareness of health. Perhaps sighted local politicians. 70,000 journeys are made by bike every day, surely also a side effect of the many also to the high quality of life which the city offers its citizens. students. More than one quarter of the people living in Erlangen prefer cycling as means of transport A microcosm, in which distances are short between the cosy lanes of No. 1, and at the same time demonstrate their environmental and health consciousness. This individual the old town, the modern residential quarters and the high-tech workplaces form of transportation rolls through a city where cycling gets real support from local politics. The city in the new district of Röthelheim Park – where every destination can be offers a great deal to cyclists: from municipal cycle path maps through the annual cycling tour up to The city endorses the bicycle – for instance, the city admini- reached by bicycle or quite conveniently by bus. the do it yourself repair workshop in the E-Werk. stration has 30 staff bicycles. Erlangen was honoured twice in the 1990s as German capital of nature Contact: www.erlangen.de and environmental protection and it remains beholden to this title. Tree- lined avenues run through the inner city and the new developments, the Schwabach meanders through the city, the parks invite you stroll Greenbelt recreation through them. And in the new Röthelheim district a nature conservation Relaxing from time to time area 25 hectares in size has been designated in the middle of the city. The latest environmental project: 1,000 trees were planted to mark the city's 1,000-year jubilee, also contributing to creating a beneficial climate Actually Erlangen's public parks, gardens and squares, the Burgberg and the banks of the throughout the year. Schwabach already offer sufficient possibilities for rest and relaxation. Yet there are even more relaxing spots just outside the city: Just to the north the Franconian Switzerland beckons, and with it the Walberla, the archaic cult mountain of the Franconians, between the cleft valley of the Wiesent and the green Ehrenbachtal. Original Franconian villages, domestic breweries and beer gardens are open for relaxation and for enjoying the hearty Franconian cuisine. Not for nothing is the “Franconian” considered to be one of the oldest German tourist landscapes and cradle of the Romantic movement. The recreation area around the Dechsendorfer Weiher and, as a small diversion into the south of , the Franconian lake district, are ideal above all for aquatic sports. As leisure Spectacular vantage point in Dorado, the latter is equally attractive to tourists and enthusiastic yachtsmen and surfers. the Franconian Switzerland: Tüchersfeld. Erlangen has been my athletic home as it were for many years, because the training conditions here are simply ideal. And if I have enough time, I go into the pleasant old town to do my shopping. Business foundation model Hannah Stockbauer City in the city World Champion swimmer Sportswoman of the year 2001

When the US armed forces left Erlangen in 1994, an era as garrison town lasting in total more than 125 years came to an end. The redevelopment of the barracks area 130 hectares in size in the east of the city was then started. The outline planning for the new “Röthelheim Park” district provides for conversion Barracks and stables are con- of the sites and of the partially listed buildings into residential quarters, interspersed with greenery, with verted into desirable properties social facilities for around 3,000 persons as well as into commercial sites and additional sites for investors. for living and working. Erlangen has been participating since 1998 in the model project “Offensive future of Bavaria – settlement models – ways to economical, ecological and social living in Bavaria“ with a part of the Röthelheim Park district a good six hectares in size. Erlangen is also adopting special measures to foster owner occupancy, to counter the general trend of exodus from the cities. The Huguenot city is not only developing new residential areas, such as in the west of Erlangen, but is giving powerful support to new owner-occupiers. The traditional Bergkirchweih is the fifth season each year for Thus young families especially are assisted with grants from the city. a million visitors to Erlangen. At Whitsun public life revolves around the Ferris wheel and oxen roasting on the spit – an atmosphere with international flair. 16 I 17 Innovation

Erlangen – open by tradition Inspiration Erlangen – site for medicine

Erlangen – site for high-tech Erlangen – seat of knowledge Business and labour Conferring and shopping

Art, comics and concerts market promotion

More out of life

Business and labour Experienced partners for new ideas market promotion

What financing aids do the Federal Government and Free State offer? Where can a suitable site be found? What applications have to be made to which offices? How does one find qualified employees? Who helps further in quite specific business situations? Good business ideas are always welcome in Erlangen. So that entrepreneurial inspiration can also become reality, the employees of the office for economic affairs stand as competent partners at the side of indigenous companies, companies from home and abroad interested in setting up shop as well as existence founders. Naturally also on site in your plant.

Our service pack for you: • Information about the economic site of Erlangen • Advice about public financing and development programmes • Finding commercial building plots and objects • Advice to existence founders • Navigation through authorities and institutions • Support in planning and approval procedures • Finding contacts, e.g. to companies, organisations, technology transfer agencies • Company advice and much more

Company advice directly in the plant.

Active economic promotion: Erection of founder centres such as the IZMP.