InnovationInspiration Contacts City of Erlangen Chamber for Industry and Commerce Economic Advisor Erlangen Committee Rathausplatz 1 Äußere Brucker Str. 51 91052 Erlangen 91052 Erlangen Phone 0 91 31 / 86 27 00 Phone 0 91 31 / 2 60 96 Fax 0 91 31 / 86 25 24 Fax 0 91 31 / 2 60 95 E-Mail: [email protected] E-Mail: [email protected] City of Erlangen Innovation Centre for Medical Engineering and Pharmacy Office for economic affairs IZMP Rathausplatz 1 Henkestr. 91 91052 Erlangen 91052 Erlangen Erlangen – Phone 0 91 31 / 86-25 56 /-29 80 /-27 75 Phone 0 91 31 / 86 27 00 Fax 0 91 31 / 86 33 56 Fax 0 91 31 / 86 25 24 E-Mail: [email protected] E-Mail: [email protected] Bavarian Centre for Laser Technology Medicine-Pharma-Health Competence Initiative BLZ KIMPG Konrad-Zuse-Str. 4–6 Rathausplatz 1 91052 Erlangen 91052 Erlangen Phone 0 91 31 / 9 77 90-0 Phone 0 91 31 / 86 29 17 Fax 0 91 31 / 9 77 90-11 Fax 0 91 31 / 86 33 19 E-Mail: [email protected] E-Mail: [email protected] top business location Erlangen Congress and Marketing Company Erlangen Association for Handycrafts EKM Friedrich-List-Str. 1 Rathausplatz 1 91054 Erlangen 91052 Erlangen Phone 0 91 31 / 97 47 68-0 Phone 0 91 31 / 8 74-0 Fax 0 91 31 / 97 47 68-15 Fax 0 91 31 / 8 74-150 E-Mail: [email protected] E-Mail: [email protected] Nuremberg Initiative for the Communication Industry Friedrich-Alexander University NIK Erlangen-Nürnberg Neutorgraben 3 FAU 90419 Nürnberg Schlossplatz 4 Phone 09 11 / 2 14 61-17 / -19 91054 Erlangen Fax 09 11 / 2 14 61 18 Phone 0 91 31 / 85-0 E-Mail: [email protected] E-Mail: [email protected] Innovation and Fonder Centre Imprint Nürnberg-Fürth-Erlangen Publisher: IGZ Stadt Erlangen, Wirtschaftsreferat, 2002 Concept and realization: Am Weichselgarten 7 Kommunikationsagentur Birke & Partner GmbH, Erlangen 91058 Erlangen Inspiration Phone 0 91 31 / 69 11 00 Illustrations: Fax 0 91 31 / 69 11 11 Birke & Partner GmbH (S. 4), BLZ (S. 1, 8, 9), Bernd Böhner (S. 4, 11, 14, 17), EKM (S. 12, 13), Stadt Erlangen (S. 1, 5, 8, 14, 16, 18, 19), E-Mail: [email protected] Fraunhofer-Institut IIS-A (S. 8, 9), Friedrich-Alexander-Universität Pressestelle (S. 5, 10, 11), IGZ (S. 9), Erich Malter (S. 4, 7, 11, 13, 14, 15), Christian Manhart (S. 17), Bettina Sandmann (S. 17), Schmolze- Hader (S. 16), Siemens AG/Siemens Med Archiv (S. 6, 7, 9, 12), Werner Schwenke (S. 1, 2, 7, 13, 15, 17, 18), Wavelight Laser AG (S. 6) Innovation Inspiration Contents Perspectives and visions Lord Mayor Dr. Siegfried Balleis and Economic Advisor Konrad Beugel 2 I 3 Dialogue Perspectives and visions about Erlangen as a business location Institute in Tennenlohe: With the support of the city and borne by the welfare association Arbeiterwohlfahrt, the institute has 4 I 5 Erlangen – open by tradition set up a day nursery which employees from all companies in Innovation needs inspiration the Tennenlohe “innovation park” can use. To what do you ascribe the success of business promotion? Innovation Beugel: The numerous prizes awarded to Erlangen prove that 6 I 7 Erlangen – site for medicine we are on the right path. They honour both the higher than Health the main thing – offers industrial space – This offer is directed quite expressly not average innovation potential of the companies in Erlangen as Federal capital of medicine only to the medical and high-tech industry, but, within the well as the business-friendly commitment of the community. meaning of commercial diversification, also to decision makers Thus Erlangen is the sole German city that is the home of two 8 I 9 Erlangen – site for high-tech in all forms of trade and industry. companies each of whom received one of the five German Focussed rays, concentrated know-how Founder Prizes from the “StartUp” initiative. Balleis: Yet also with regard to “soft location factors“, the city In 1998 the city administration itself was the first to be 10 I 11 Erlangen – seat of knowledge has shown special far-sightedness from early on. The quality of awarded the Bavarian Quality Prize by the Bavarian state All corners pervaded by thought life is quite excellent in Erlangen: high purchasing power, optimum government for its speedy building approval procedures, its Focussing on the future of Erlangen as business location: health services, decades of profiling as environmental city, unique very active city management as well as for activities supporting Lord Mayor Dr. Siegfried Balleis and Economic Advisor Konrad Beugel. cultural programmes, plus short distances between home, work technology transfer. And Erlangen was even named the and life – a combination that couldn't be better. “innovation capital of Germany” by one of the most important business newspapers, the Handelsblatt. A global player like Inspiration What importance do you attach to the soft location factors? Siemens also decided to invest 100 million euros for a new factory in Erlangen. A further indicator of a successful business Beugel: Following the general trend they will become increasingly development policy is the constantly lower unemployment 12 I 13 Conferring and shopping What is the reason for the special attractiveness of important for business location. In the present competitive rate in comparison with the rest of the country and similar Conference facilities at a high level, purchasing power too Erlangen as business location? atmosphere a community cannot stand out against the competition cities. solely by allocating land for commercial use and favourable rates Dr. Siegfried Balleis: In the competition to attract business of assessment. It must work hard at offering a comprehensively What goals will the city of Erlangen follow? 14 I 15 Art, comics and concerts Erlangen has two unique features. On one hand the confidential attractive living environment for the new company – not only Poets close enough to touch exchange of ideas between research and business, based on towards the company itself, but also for future employees and Balleis: Our strengths in the medical sector should grow in the festival city its tradition as university city and the importance of Siemens. their families. further and cumulate in being the “German capital of medical On the other hand Erlangen has an incomparably large number research, production and services”, this being our short-term 16 I 17 More out of life and variety of companies, institutions and qualified employees Balleis: A concrete example of our commitment: The policy in goal for 2010. This goal will receive intensive support from its Cycling, wellbeing, rest and relaxation in the area of medical engineering and health. Erlangen has been for a long time in favour of an “alliance for citizens, institutions and companies. In the longer term we the family“. Among other things it provides for extending the have set further ambitious objectives: As “E city” we will exploit Konrad Beugel: In addition, the municipality not only fosters availability of high-quality day nursery facilities in co-operation all the possibilities of information and communication tech- 18 Business and labour the exchange of knowledge, but creates reliable conditions with local business, or else of developing flexible models for part nology to simplify the dialogue between citizens and adminis- for a climate friendly to company founders. As partner of time work and working at home. In this way highly qualified tration. In a further step Erlangen as “knowledge city” will market promotion medium-sized business, the economic development office in employees with children can remain in their companies and decisively contribute to finding innovative new forms of Experienced partners for new ideas Erlangen advises and provides assistance in planning and combine profession and family in the best possible way. acquiring and processing knowledge on the way to the infor- approval matters, informs about promotional programmes and Such a concept has just been put into practice at the Fraunhofer mation society. 2 I 3 Innovation Erlangen – open by tradition Inspiration Erlangen – site for medicine Erlangen – site for high-tech Erlangen – seat of knowledge Erlangen – open by tradition The margrave castle – centre of the baroque planned city. Conferring and shopping Art, comics and concerts Innovation needs inspiration Closeness to the citizens More out of life All take part in the city's birthday What does a city characterise – innovation or inspiration? In Erlangen both meet and create an atmosphere without hectic, but also without “Open by tradition” – the essence of more than 1,000 years' history of the city of Erlangen and at the Business and labour standstill. As if driven by a pleasant internal unrest, Erlangen moves market promotion same time a good resolution for the future. Since its first mention in a deed of donation from the year through the competition between German cities, always a little in the 1002, the settlement of “Erlangon” has always offered a wide welcome. Whether French Huguenots and vanguard, always a little more purposefully. their craftsmanship, whether courageous company founders and their business ideas, whether ambitious Thus Erlangen has developed throughout the centuries to the baroque researchers and get up and go students – new and fresh impulses have always been welcome down the planned city, tolerant Huguenot city, university city and seat of knowledge, years. Guests naturally as well. The citizens of Erlangen also savoured its traditional openness during the environment and festival city, high-tech and medicine city, in short: to city' birthday in 2002. Citizens' festivals, processions and “Night of pleasure”, open-air disco and dance a modern city worth living in with more than 100,000 citizens.