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W O R K S H E E T the 2012-2013 Quick Printing Industry Pricing Survey

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W O R K S H E E T the 2012-2013 Quick Printing Industry Pricing Survey WORKSHEET The 2012-2013 Quick Printing Industry Pricing Survey IMPORTANT INSTRUCTIONS - This is your opportunity to receive a free copy of the most popular study in the quick printing industry. However, you must follow the instructions clearly to qualify for your free copy. This PDF Survey form is intended solely to be used as a worksheet. We cannot accept or use “hard copy” submissions. Once you have entered all of your data, return to the website from which you received the invitation to participate. If you have lost the web address, go to http://www.surveyadvantage.com/2012pricing and enter your data from this worksheet. Don’t forget to enter your name, company name and email address in the section at the end of the survey to make sure we know where to send your free copy. The DEADLINE FOR SUBMITTING YOUR SURVEY FORM IS SEPT. 5, 2012. PLEASE REPORT CURRENT 2012 PRICES - Please do not draw X’s or cross-out sections. You do not have to answer all questions in every section. Simply leave those questions, quantities or sections blank if you do not offer that specific product or service. Remember this is your worksheet. Re-entering the data from this worksheet to the online form should take less than 15 minutes. Remember too that much of this work can be assigned to a top CSR or General Manager to complete. PART I - Mandatory Company Information 1-5. Basic Company Data - Please provide the following information for sorting and other statistical purposes. Confidentiality of all information is absolutely guaranteed by Q.P. Consulting, Inc. State Abbreviation (#1) # of Locations (#2) Total Sq. Feet (#3) Year Founded (#4) Owner’s Age (#5) 6. Market Size - Population of your immediate market area: Rural (Less than 25,000) Small (25-100 M) Medium (100-300 M) Large (300-1 million) Major (1 Million +) 7. Total Number of Employees - Including all working owners, for all locations listed in question #2. For each 40 hrs. of PT employees record 1. (Example: 30 hr. PT employee = .75) Number of Employees (including owners/partners): 8. Which of the following best describes your operation: Franchise Independent In-plant Government Other 9. Franchise Affiliation? Allegra AlphaGraphics CPRINT Franklins Inkwell Kwik Kopy Minuteman PIP Sir Speedy Other: 10. Total Sales 2011 & 2012 Projected Sales (use latest quarterly results if necessary to provide projections/estimates): 2009 Sales $ 2011 Sales $ 2010 Sales $ 2012 Projected Sales $ PART II - Pre-Press & DTP Services 1. Graphics and Typesetting Sales- Please indicate your 2011 annual graphic sales and the # of FT & PT DTP employees used to produce those sales: Total Annual 2011 DTP Sales $ # of DTP Employees 2. DTP Sales Include - The following tasks and functions are included and credited to this department: (check all that apply): Basic Typesetting & Design Ripping to Color Copiers CTP Processing High-end Custom Design & Graphics Ripping to B&W Copiers Large Format Prints Other 3. Chargeable Hours - How many hours out of a 40-hr. workweek do you estimate you are able to charge to customers? Hours 4. Graphic’s Department Charges - What are your charges for the following Graphic Services? Min. Chg? Hourly Chg? Hrly Design Chg?* *Many firms have a regular hourly rate for basic typesetting and design, and then charge a substantially higher rate for what is considered “Ad Agency” or “High-End” Design services. These services typically involve consulting services, advanced design, preparation of multiple “comps,” & multiple proofs as well as numerous changes & alterations. Published by Q.P. Consulting, Inc. Page 1 Copyright © 2012 Q.P. Consulting, Inc. WORKSHEET The 2012-2013 Quick Printing Industry Pricing Survey 5. Preflight Fee?- Do you consistently charge a “file handling” or “file prep” fee for files submitted by customers? Very Consistently Not Consistently Your Minimum “File Handling” Fee for Simple Jobs? $ Your Minimum “File Handling” Fee for Complex Jobs? $ 6. Customer Files - % of digital files provided by customers that require some form of manipulation by your DTP Department? % of Files Requiring Adjustments 7. Average Correction Time - Please estimate the amount of time spent correcting the average/typical customer-supplied file prior to printing? (You may spend 45 minutes correcting or preparing a job to be ripped to a digital printer or CTP device, but are you able to charge for 100% of that time, or do you average a lower percent? Hours Minutes % of Time Chg’d 8. Origin of Files for Print & Copy - Estimate the percent of files provided by customers as opposed to those prepared by your Graph- ics/Typesetting Dept.: % By Customer % By DTP Dept. PART III - Digital Color Printing NOTE: The following questions apply only to high-volume, digital color printers (KM 6501, KM 8000, Canon 6000/7000, Xerox 700, etc.) as opposed to self-service or convenience copiers. Please skip this section if you do not offer or provide high-speed, high-end, high volume digital printing on these types of devices. 1. Primary Digital Color Printer/Copier - Please indicate the make and model # of your primary high-speed digital color copier. Exclude walk-up or convenience copiers: Canon Xerox Konica-Minolta HP Indigo Ricoh Other: Model # 2. Rating this Printer/Copier - On a scale of 1-9, with 1=Worst and 9=Best, please provide your performance ratings for color device listed above. Rating 3. Backup/Secondary Digital Backup Color Printer/Copier - Please indicate the make and model # of your secondary/backup high- speed digital color copier. Exclude walk-up or convenience copiers: Canon Xerox Konica-Minolta HP Indigo Ricoh Other: Model # 4. Rating Backup/Secondary Printer/Copier - On a scale of 1-9, with 1=Worst and 9=Best, please provide your performance ratings for color device listed above. Rating 5. Breakdown of Paper Sizes - Please provide your best estimate as to the percent of each paper size used on your primary digital color copier. (Should total 100%) 8.5x11 % 9x12 % 11x17 % 12x18 % 13x19 % Other: 6. Average Color Copier Volume - Please estimate the total number of click charges* you pay for each month on the copiers/printers indi- cated above. (*NOTE: This should include all copies, ripped and produced off the glass.) Please report average total number of “meter clicks” for which you are invoiced each month, not necessarily the number of copies sold/produced since most printers will run 8.5x11 jobs 2-up on 11x17 or 12 x 18 sheet, because they are only charged one click for 11x17 or 12 x 18 sizes. In this example, the two copies would only count as one “meter click” assuming of course you are only billed one click charge for 11x17 or 12 x 18.) Average # of Color Copies produced each month on Printer/Copier #1? Average # of Color Copies produced each month on Printer/Copier #2? Published by Q.P. Consulting, Inc. Page 2 Copyright © 2012 Q.P. Consulting, Inc Qty 100 Qty 500 Qty 1,000 Qty 2,500 Qty 5,000 1-Sided $ $ $ $ $ 2-Sided $ $ $ $ $ WORKSHEET The 2012-2013 Quick Printing Industry Pricing Survey DIGITAL COLOR PRICING (Standard Retail Prices) - Please note that the following jobs are to be produced on a digital printer (not offset printed). Assume you receive a properly prepared digital file; include appropriate RIP fees. Enter the total price for each quantity, regardless of format (1-up vs 2-up) you would use to run the job, and include cutting charges if applicable. Do not include other bindery operations. As an example, most firms producing 5,000, 8.5x11 flyers would run 2,500 sheets and then cut in half. -In clude this cutting fee (if any) in your quoted price. Standard retail pricing is that produced on your estimating program or listed on a pricing grid. We provide for “Aggressive” or “Discounted Pricing” practices at the end of this section. 7. Coated Gloss Text 8.5x11 (4/0 & 4/4) - Your retail total charge to produce 4C digital prints, 1/2 sides, 8.5x11, on white, 100# coated gloss text (house sheet). Include all ripping fees and cutting charges where appropriate. (Whether this job is run 1-up on 8.5x11 or 2-up on 11x17 is strictly up to you. We simply want your final selling price.) Qty 100 Qty 500 Qty 1,000 Qty 2,500 Qty 5,000 1-Sided $ $ $ $ $ 2-Sided $ $ $ $ $ 8. Coated Gloss Cover, 8.5x11 (4/0 & 4/4) - Your retail total charge to produce 4C digital prints, one & two sides, 8.5x11, on white, 100# coated cover on your “house” sheet. Include all minimum ripping fees and cutting charges where appropriate. Job is to be delivered flat:(Whether this job is run 1-up on 8.5x11 or 2-up on 11x17 is strictly up to you. We simply want your final selling price.) Qty 100 Qty 500 Qty 1,000 Qty 2,500 Qty 5,000 1-Sided $ $ $ $ $ 2-Sided $ $ $ $ $ 9. Coated/Gloss Text, 11x17 (4/0 & 4/4) - Your retail charge to produce 4C digital prints, one & two sided, 11x17 (no bleeds), on white, 100# coated gloss text. Assume using a “house quality” sheet. Include all ripping fees and cutting charges where appropriate. Include minimum pre-flight & ripping charges: Qty 100 Qty 500 Qty 1,000 Qty 2,500 Qty 5,000 1-Sided $ $ $ $ $ 2-Sided $ $ $ $ $ 10. Coated/Gloss Cover, 11x17 (4/0 & 4/4 - Your retail charge to produce 4C digital prints, one & two sided, 11x17 (no bleeds), on white, 100# coated gloss cover. Assume using a “house quality” sheet. Include all ripping fees and cutting charges where appropri- ate. Include minimum pre-flight & ripping charges: Qty 100 Qty 500 Qty 1,000 Qty 2,500 Qty 5,000 1-Sided $ $ $ $ $ 2-Sided $ $ $ $ $ Special Variable Data Question 11.
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