Ages Firm, Delta Corporation, Suffered a Slump in Volumes
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June 22-28 2017 S17 A flourishing brewer DESPITE a stormy financial year in which bever- SABMiller then began extending bottling lines which boosted beer pro- duction facilities. ages firm, Delta Corporation, suffered a slump technical and marketing support to Del- duction capacity. The group also increased its PET fill- in volumes, the company remains one of the ta. Add to this the company’s access to This entailed plant refurbishments ing capacity at Coca-Cola plants to close few profitable entities on the domestic bourse, funding at relatively cheap rates, which and the installation of new production the PET supply gap. writes Dumisani Ndlela enabled the brewer to set up new beer lines at almost all of the company’s pro- To S18 In its year to March 31, 2017, Delta Corpora- tion declared that it had “experienced significant challenges during the year”. The reason: Con- strained aggregate demand, limited access to cash, changes in payment platforms and delays in foreign currency remittances. Add to this the fact that torrential rains, which Zimbabwe experienced during the last season, limited market access and inhibited outdoor consumption occasions. “As a consumer facing business, these chal- lenges impacted the fortunes of the company,” said the group’s statement on the results. As a result, revenue decreased 10 percent dur- ing the year to March 31, 2017 to $483 million, with profit and earnings per share going down in sympathy. Profit for the year was at $69,9 mil- lion, from $80 million during the prior year. Still robust Yet if truth be told, Delta remains a mon- ey-generating entity, and is likely to remain a formidable player in the beverages market for the foreseeable future. Many of the municipal- ity-owned breweries that competed for market share have folded, and those still operational are tottering on the brink of collapse. During the hyperinflationary crisis, the com- pany had lost its beer market share to imported lagers due to government’s interference with the pricing of consumer products. The share for soft drinks had also been lost to imported cordials, PET and some limited can imports. But since 2009 when Zimbabwe ditched its currency and adopted a hard currency regime, Delta clawed back to its dominant position. SABMiller, the major shareholder until Octo- ber 2016 when the conglomerate merged with AB InBev, resumed consolidation of Delta’s fi- nancial results from April 2010. Delta CEO Pearson Gowero S18 TOP COMPANIES SURVEY: DELTA CORPORATION CONGratulatory SUPPLEMENT June 22-28 2017 From S17 Total capital expenditure invested in ex- panding the firm’s operations between dol- A flourishing brewer larisation to March 2017 amounted to just under $300 million while expenditure utilised to maintain operations is in the region of $194 million. One analyst has suggested that the com- pany’s entire plant and equipment is now just over five years old, and the business does not need to make significant investments to re- place plant and equipment in the short to me- dium term. Delta, which has a strong brand portfolio of lager beers and a portfolio of sparkling bever- ages – Coca-Cola, Fanta, Sprite, Sparleta and Schweppes, among others – as well as tradi- tional beer, reclaimed its dominance of the beer market and the soft drinks market, and almost completely closed the gap on compe- tition. But the challenges precipitated by impru- dence in economic management since 2013 again began to take a toll on volumes and rev- enues. During the period under review, lager beer volumes were down seven percent on the prior year, while sparkling beverages were down 11 percent. Sorghum beer, the more af- fordable concoction, was down three percent on the prior year. Concerns There are concerns the recent merger of SABMiller and AB InBev could result in the loss of the sparkling beverages business. The sparkling beverages business and an associate entity, Schweppes Holdings Africa, produce brands under licence from The Coca-Cola Com- pany (TCCC) in terms of bottlers’ agreements. Following the merger with of SABMiller and AB InBev, TCCC indicated its intention to ter- minate these bottlers’ agreements. Currently, TCCC and AB InBev are pursuing strategies that could result in a restructure of these busi- ness entities, but Delta’s management said the units had “not been identified as a disposal group” because no specific positions had been reached yet on these matters. The company Delta is principally an integrated beverage company with a diverse portfolio of local and international brands in lager beer, traditional beer, Coca-Cola franchised sparkling and alter- native non-alcoholic beverages. It has invest- ments in associate companies whose activities are in cordials and juice drinks, wines and spir- its. The company was first listed on the Zimba- bwe Stock Exchange in 1946 as Rhodesia Brew- eries Limited. Its origins, however, date back to 1898 when the country’s first brewery was established in Cameroon Street, (Salisbury) Harare, from where the brewing industry de- veloped into a major industrial and commer- cial operation. By 1950, the company had built the Sable Brewery in Bulawayo, producing pale ale, milk stout and Sable Lager. Over the years, it contin- ued to expand its portfolio of businesses and diversified its brewing base. In 1978, the name was changed to Delta Corporation Limited and the company assumed the mantle of a holding company for a broad range of interests serving the mass consumer market. These included lager and sorghum beer brewing, bottling of carbonated and non-car- bonated soft drinks, supermarket and furni- ture retailing, tourism and hotels and various agro-industrial operations. The hotel, supermarket and furniture retail- ing businesses were demerged from the group in 2001 to 2002 resulting in Delta focusing on the core beverages sectors. Some supply chain related investments re- mained part of the group until 2014 when the plastic packaging entity, MegaPak, was de- merged. The company has a minority share- holding in the now consolidated packaging group NamPak Zimbabwe. Outlook Going forward we expect that the compa- ny will continue to face systematic challenges associated with the economic environment in Zimbabwe, in particular the continued shortage of cash especially for its traditional The Financial Gazette congratulates all the 2017 Top Companies semi-urban and rural customers. As the country’s acceptance and infrastruc- award winners. A big thank you to our sponsors and stakeholders ture related to the use of electronic money im- proves, we expect Delta’s revenue streams to for making the event a success. be alleviated from the downward pressure. The opening up of the Kwekwe and Masvingo Chibuku Super plants and the flow of income to the rural areas following a relatively strong recovery in the agricultural sector should aug- ment revenue generation as well as. Major risks that the company faces in their outlook include import competition, inflation- ary pressures for their supplies and continued pressure on disposable income limiting aggre- New Worth Knowing gate demand for their products. June 22-28 2017 TOP COMPANIES SURVEY: DELTA CORPORATION CONGRATULATORY SUPPLEMENT S19 Delta Corporation Top Companies Survey Awards S20 TOP COMPANIES SURVEY: DELTA CORPORATION CONGRATULATORY SUPPLEMENT June 22-28 2017 Our brands in the community THE company remains committed to the development of sport and the arts through various brand sponsorships as it endeavours to connect its brands with both its consumers and the communities. Sports Soccer remains Zimbabwe’s premier sport. The Coca- Cola brand invests significantly in grassroots soccer de- velopment where talent in both boys and girls has been discovered. The likes of Knowledge Musona have come through the Copa Coca- Cola programme. Meanwhile, the brand Castle Lager has renewed its Pre- mier Soccer League for another three years, an investment of over one million dollars per year in sponsorship and sup- porting activities. The Chibuku brand also plays in with a sponsorship for the Chibuku Super Cup. Carling Black Label sponsors the National Pool tournament, a sport that has a rising follow- ing. Zambezi Lager focuses on consumers eager to follow the call to embrace Zimbabwe’s great outdoor life. It re- mains the official beer for Kariba Invitational Tiger Fishing Tournament. The Pilsener brand has a long history in part- nering golf and for a long time was the anchor sponsor of The Chibuku Road to Fame. the Zimbabwe Open Golf Tournament. The company also makes notable contribution to the Annual National Sports Awards where sporting prowess in various sporting disci- plines is rewarded. Philanthropy Castle Lager brought consumers together for a worthy cause at the maiden Castle Lager Braai Day at Alexander Sports Club on October 29, 2016. The event saw consumers coming out to enjoy good music, braai and some cold Castle Lagers. Through this event, the brand will donate a year’s supply The Castle Lager of meat to the country’s two biggest referral hospitals - Ha- Braai Festival at rare Hospital and Mpilo Hospital in Bulawayo. Alexander Sports Arts Club. Chibuku is the brand behind the country’s most priced Traditional Dance competition, Chibuku Neshamwari held annually. It reaches all the 10 provinces of the country and is a valuable tool for the preservation of authentic Zimba- bwean art. The brand also supports grassroots talent search com- petition, Chibuku Road to Fame which has provided an im- portant platform to expose local music talent in the country. Delta is also behind the schools traditional dance competi- tion Jikinya, which is an annual competition drawing chil- dren from primary schools across the country. June 22-28 2017 TOP COMPANIES SURVEY: DELTA CORPORATION CONGRATULATORY SUPPLEMENT S21 Our people are our enduring advantage WITH a headcount of about 4 which the company continues and a business imperative.