ADDENDUM I Las Vegas Monorail Advertising Sales, Sponsorships and Naming Rights Request for Information (RFI) #21-4684 – Supplemental Information RESPONSES TO QUESTIONS

Question(s) Answer(s) Digital and Backlit Static Assets: Please provide 1. DIGITAL: 1. A list of any digital and backlit static assets currently in place. A. Nine (9) 32” outdoor screens (4 at MGM NB Platform, 4 at Harrah’s/LINQ platform, 2. Who owns the current fixtures? 1 at LVCC entrance faregates) 3. Will ownership of these fixtures be transferred to the B. Eight (8) video screens in Train 9; 2 per car are each connected to their own media successful respondent? player (4 media players total). Successful contractor would have the opportunity to 4. How are digital assets currently networked? update the technology and potentially expand to additional trains.

BACKLIT: A. 216 in-train lightboxes (49” x 11”); 24/train. Successful contractor has the opportunity to develop a digital solution for lightboxes. B. Eight (8) 68” x 142” lightboxes on LVCC Station platform. Successful contractor has the opportunity to develop a digital solution for lightboxes.

2. LVCVA owns the current fixtures. Successful contractor has opportunity to replace existing fixtures with approved digital or updated assets.

3. Ownership of current assets remain with LVCVA.

4. Video screens are currently connected with Raspberry Pi players and managed with YoDeck software.

Is a written ad policy in place and if so, please provide the No. document?

Will any restrictions be placed limiting a competitor's ads on We anticipate there will continue be restrictions placed on advertising content for specific station advertising? (Ex: an MGM venue on a Caesar's competitor’s messages on specific station advertising. platform?)

Station Digital Assets: the information states the 9 screens A. Additional content has included station and destination facts, welcome messages offer :30 second video and :05 second static images, "2 based on event or destination happenings and customer service information but is placements every 30 minutes". not limited to these topics. A. What content runs besides the ads? B. LVCVA will provide non-advertising content ready for posting. Management and B. Who is responsible for the non-advertising content? posting of content will be the responsibility of successful contractor. C. Are all 9 screens networked to run the same content? C. The screens can be programmed to run the same or different schedules and d. What is the current networking hardware/software? content in any configuration. Additional widgets can be added to screens to provide weather, time, news, social media or other content. D. Hardware is Raspberry Pi players; software is YoDeck.

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Specific to short-term placement of advertising, product Priority may be given for short-term placement of advertising, sampling, Sampling/Immersion, LVCC Station Showplace & Meeting sponsorships, branding or other activities to show management during their lease Venue and Station Exterior: Will any restrictions be placed on term. Additionally, priority may be given to show management over non-exhibitor sponsorships or branding/immersion/events for a competitor brands directly in competition during lease term for short-term placement. Naming of a show management naming rights sponsor? rights are not available as a short-term option; however, long-term naming rights will be considered.

Will Show Management have jurisdiction over approval for Priority may be given to show management over non-exhibitor brands directly in bookings of non-exhibitors at/on the LVCC locations during a competition during lease term for short-term placement, including at/on LVCC specific show? If a non-exhibitor or competitor of a specific locations. show or it's sponsor is posted before an event, will the contract be honored and the advertiser allowed to stay posted?

Of the nine trains available, how many, on average, are Historically, four (4) to seven (7) trains are running during normal operations operating on normal days of operation? How many during depending on time of day, day of week and specific travel demands. During citywide days where the Center is hosting shows? events, eight (8) trains are running during peak travel demand hours. Trains with exterior wraps are prioritized for service to maximize visibility, but operations and maintenance requirements dictate schedules.

What processes, if any, have been established to maximize Please see above. Wrapped trains are prioritized and put into service the maximum scheduling trains with paid advertising during heavy usage time possible while still meeting ongoing and scheduled maintenance requirements. days?

What forms of payment are accepted to ride the monorail? The Monorail accepts cash and a variety of credit cards for payment. Ticket stock in Can fare instruments be branded short-term? Ticket Vending Machines (TVMs) and customer service booths can be custom printed with a minimum 7-week lead time and 100,000 quantity of ticket stock. Prior to COVID restrictions, approximately 80% of customers used printed tickets to ride the Monorail. The remaining 20% purchased electronic tickets with the ability to add their ticket to their Apple or Google wallet. There could be opportunities to sell branded ads on the ecommerce site, confirmation email and printable copy of QR code ticket, but could include additional development costs as part of the fees.

Will the Authority please provide access to all question & Yes. answers relative to this procurement, to all interested parties?

I have a question about the Advertising Sales portion. Can you The successful contractor will be responsible for marketing, selling and contracting provide more details as to what that means? Will the winning the media assets, coordinating production to adhere to all LVCVA safety and firm/agency be asked to place advertising ads with media materials requirements, obtaining all owner approvals and ensuring all advertising companies? complies with all policies and restrictions.

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1. What is the re-opening date of the Monorail (the RFI says 1. The reopening date will be determined and announced as soon as we are able to Summer 2021 but an actual opening date will be important do so. While the timeframe can change based on an updated situation related to for the activation of a sales program)? travel restrictions due to COVID-19, it is currently anticipated the system will be 2. How many passengers are expected to use the Monorail reopened by approximately late summer 2021. during the balance of 2021 and during 2022? 2. 2021 ridership will be dependent on the ultimate reopening date, but it should be 3. Are there approved plans in place to construct and operate expected that Monorail ridership will experience a reduction comparable to visitor additional Monorail stations between 2021 and 2030? If so, volumes within the destination. As experienced during other events that affect visitor can you provide the locations of those stations and the volumes, such as 9/11 and the Great Recession, we expect the ridership in 2022 to projected quantity of passengers boarding and deboarding still be in the recovery phase. Exact data is not available at this time. Monorail trains at those stations? 3. Construction of additional Monorail stations is undetermined at this time and 4. Are there any limitations to how advertisers or sponsors should not be considered for this RFI. may showcase their brands on stations and platforms? 4. All advertising will be subject to brand and content approval by LVCVA. Competitive brand restrictions at resort properties may also be included and subject to LVCVA approval, as well as competitive and non-exhibitor brand restrictions on the LVCC station during leased show dates.

5. Are there any limitations to the exterior or interior surfaces 5. The examples provided are all possibilities for sponsorship inclusion, subject to of a train that may be imaged by an advertiser or sponsor, LVCVA approval, and subject to all safety, testing and operational restrictions to other than what is provided in the RFI? For example, could a ensure hardware, software or other materials do not compromise Monorail sponsor recover train seats in fabric that is emblazoned with communications or other systems. the brand logo or similar imagery (assuming that the fabric is 6. There is generally a 48-hour lead-time to upload audio for media run dates. compliant with Monorail safety and other guidelines)? Could Depending on the maintenance and operations schedule, it is possible to reduce this a sponsor image the roof of a Monorail train? Would a lead-time but not guaranteed. Frequent audio changes (more than once during a sponsor be allowed to install video screens in the trains short-term contract and more than monthly for long-term advertising) may be (ideally above the train car control boxes)? subject to additional fees. 6. How frequently could an advertiser or sponsor replace 30- 7. The screens are currently operated and managed via a closed digital platform, second audio spots in the in-train audio system program? YoDeck, using Raspberry Pi players. Management and updates of the screen 7. On the 42” LED screens, is content served to the screens schedules, including any customer service or other non-advertising content via an online platform (i.e. Google Drive, Dropbox, web-based determined by the LVCVA, will be the responsibility of the successful contractor. database, the cloud, etc.)or would the advertiser or sponsor send a file to a designed email address?

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8. Are there any limitations to the imagery that would be 8. Platform door windows will be limited to a 50% maximum perforated mesh placed on the station platform door windows? For instance, if window vinyl. Any approval of full train wraps will be subject to the same visibility the windows had an image that would limit visibility into or requirements on windows. Application of window vinyl will be approved on a case- out of an arriving or departing train, would that be prohibited by-case basis and must ensure sufficient visibility by security and operations staff. for safety reasons? 9. Yes. 9. In item #10 it is noted that the LVCC Monorail station 10. Convention attendance levels are expected to be lower than pre-COVID levels for facility will be rented during conventions. Is it possible for a 2021 and 2022, with full recovery expected by end of 2023. Attendance level sponsor to exclusively occupy the interior and exterior in a expectation following recovery will likely be in the range of approximately 1-3% multi-year agreement? annually thereafter. 10. The RFI notes that the LVCC hosts over 1.7 million annual attendees. Since COVID-19 has obviously reduced that amount of attendees, how many attendees does the LVCC project that the LVCC will host in 2021, 2022, 2023, 2024, 2025, and 2026?

11. What are the state and county sign code regulations that 11. The code restrictions that govern advertising over public right-of-way are found may limit the installation of signage on the LVCC Station West in Section 30.72 of the Clark County Code and the following Nevada Revised Statues: face? NRS 405.030, NRS 405.110 and NRS 484B.313 and all other Sections described in 12. Will the selected sales organization have exclusive rights those statutes. The contractor will be expected to comply with all sign code to the sale of all Monorail trains and stations, or will the restrictions and will be responsible for obtaining all necessary permits. LVCVA or LVCC or any other entity have a right to sell the 12. LVCVA reserves the right to contract its own assets but will coordinate same advertising assets? availability in advance. 13. If the sales organization does have exclusive sales rights, 13. If there is an exclusive sales right, it is possible but undetermined what the will the LVCVA or LVCC or any other entity facilitate structure and level of introductions may be. introductions for the sales organization to convention and/or trade show producers to explore advertising sales collaborations on the trains and stations of the Monorail during those shows?

Does the LVCVA or LVCC or any other entity owned, operated Restrictions are stated above. or affiliated with the LVCVA or LVCC have any agreements with any third parties that could prohibit any company or brand from advertising on or in, or sponsoring any monorail train, station or other monorail asset? If so, what are those companies and limitations? For instance, if the LVCC has an exclusive agreement with Pepsi to pour/vend product on the premises of LVCC, would that prohibit Coca-Cola from sponsoring the LVCC station or sponsoring multiple trains or other stations?

Does the Las Vegas Monorail have any agreements in place There are no current agreements. with existing sponsors or advertisers? If so, what do those agreements entail?

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Does the Las Vegas Monorail have any agreements with any There is an existing vending agreement in place; however, any additional services entity for passenger services that could potentially outside of the advertising/sponsorship scope is not part of this activity. compromise the activation of any sponsorship such as beverage or snack vending, operation of ATMs, etc.? If so, what are those entities, what do they entail, and when do those agreements expire?

Outside of the caveat listed on page 7 (LVCC West Face) of All other opportunities may remain available for advertising; however, LVCVA the RFI. Can you please confirm that all other advertising reserves the right to eliminate and/or add opportunities as needed. If any opportunities identified are approved/ permissable for opportunities are eliminated during the term of any contract, notice will be provided advertising? in advance. All advertising brands, content, installation applications and procedures remain subject to LVCVA approval. Will a bidders list be provided to all respondents?

Can the LVCVA extend the final submission date to allow We will extend the deadline to March 8 and resubmit the timing. sufficient time to answer questions and for proposers to review those answers prior to submission?

The RFI notes that the LVCVA may issue an RFP following this We do not currently plan to add a second round of questions but have provided an RFI, or “it may lead to direct contract negotiations with one or extension to the submittal deadline. more interested parties” (page 2 of RFI). If the LVCVA is looking to use this RFI as a procurement vehicle, rather than issuing an RFP, can you please add a 2nd round of questions so that we can make a more informed proposal based on the answers to the first round of questions?

Does the LVCVA have any current agreements with firms to No. provide advertising sales, sponsorships or naming rights services?

What, if any, existing revenue do the assets identified in this There are currently no revenue contracts for system assets. The system was closed as RFP generate? Can the LVCVA break out the advertising a result of the COVID-19 pandemic for the majority of 2020, resulting in significantly revenue from the monorail by the assets identified in part III lower annual revenue from advertising and sponsorships. For the previous three of the RFI (i.e., “1. Train Wraps”, “2. Train Interior years (2017-2019), revenues were approximately $800,000 to $1.1 million for all train Production”, etc.)? Can the LVCVA provide revenue detail for and station advertising and sponsorship activities. the past 3 - 5 years?

Is there a current rate card the LVCVA can provide for the Yes. This will be distributed with question responses. advertising assets?

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Can LVCVA provide hardware specifications (i.e. make, Screens are Sunbrite screens, 43” 4K outdoor screens. They were installed in early manufacturer, age) of the existing Station Digital Assets? 2018. The Raspberry Pi players were purchased and installed at the same time.

Who manages sponsorships and advertising for the The LVCVA’s advertising assets within the convention facility is controlled by convention center currently? How does the LVCVA conventions leasing the facility during a specific period. Monorail advertising and contemplate the concessionaire for the monorail working sponsorship assets are managed separately by the LVCVA. While there are with the convention center to utilize space for activations, opportunities for coordination, could involve an additional fee structure. etc. (i.e. will the monorail concessionaire be required to pay additional fees beyond the stated MAG and rev. share to use the convention center interior space)?

When does the LVCVA expect a contract resulting from the LVCVA anticipates reopening of the Monorail system by late summer 2021 and procurement process for monorail advertising to commence finalizing a contract to commence Monorail advertising and sponsorship activities (i.e. August 2021, Winter 2021, etc.)? prior to reopening.

Are there any restrictions on type of content or type of All advertising will be subject to brand and content approval by LVCVA. Competitive advertising asset (i.e. restrictions on digital advertising brand restrictions at resort properties may also be included and subject to LVCVA screens) on the Monorail assets? approval, as well as competitive and non-exhibitor brand restrictions on the LVCC station during leased show dates.

What is the LVCVA looking for when it asks for a “proposed Asset pricing recommendations from OOH experts for both short- and long-term pricing model” on page 11 of the RFI? Does that refer to a opportunities are requested. LVCVA also requires proposer to outline the rate card or pricing by individual assets? commission/revenue-share, minimum guarantee or other revenue model being put forward for the activities.

Is there LTE connectivity at all of the Monorail stations? What No. This could be added, but wireless network coverage has been sufficient. kind of connectivity do the current screens utilize (i.e. hardwired or wireless)? Current screens and media players are connected via a wireless network utilizing 5Ghz wireless access points that connect to the Monorail system’s fiber backbone. There is limited fiber availability for new products or activities; current screens/players push through updates manually.

Where does posting and removal of advertising for the trains Historically, exterior train wrap installation and removal takes place inside the take place? Are there specific hours for posting and removal Operations & Maintenance Facility on the north end of the system. Train and station of advertising (for trains, stations or other assets)? installations and removals generally are only scheduled during closed hours (2-3 a.m. to 7 a.m.) and are scheduled around operations and maintenance schedules and requirements.

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Does the LVCVA plan to reserve a percentage of space overall It is anticipated that some space may be used for customer information or other or for specific assets for its own advertising / messaging LVCVA or Monorail messaging or advertising; however, the intent is to maximize purposes? revenue opportunities and will generally not tie up assets with LVCVA or Monorail messaging that could otherwise be sold.

What are the current hours of operation of the Monorail? If Prior to the closure due to the COVID-19 pandemic, system operating hours were as service is currently reduced, what are the normal hours of follows: operation and when is the Monorail expected to return to Mon: 7 a.m. – midnight those? Tues – Thurs: 7 a.m. – 2 a.m. Fri – Sun: 7 a.m. – 3 a.m.

It is anticipated operating hours will be similar to those listed above when revenue service resumes by late summer 2021. Does the LVCVA have passenger counts per station on an Station entries for 2019 were: annual basis (i.e. how many people entered and exited at Sahara: 541,849 each station)? Westgate: 490,308 LVCC:488,109 Harrah’s/LINQ: 818,178 Flamingo: 489,368 Bally’s/Paris: 610,363 MGM: 1,197,488

Can proposers include a 2-page cover letter that is not Yes, a 1-2-page cover letter is acceptable. counted in the 25-page limit?

Are you looking for somebody to be your sales agency (we are Ultimately, the structure of the agreement and responsibilities will depend on what is responsible for selling all inventory) or are you looking for us presented in the submitted proposals. We are open to opportunities and possibilities to be your exclusive sales broker (we are responsible for and have structured the RFI with this in mind. managing all sales/contracts)?

In regards to a monorail, what is a train light box? Train light boxes are 49” x 11” backlit static overhead lightboxes as seen in the images on page 4 of the RFI. There is a total of eight (8) separate boxes per car or 32 per train. Two boxes in each car are reserved for system maps, providing space for 24 advertising lightbox locations per train. There are nine (9) trains total in the fleet. While these locations are currently static, LVCVA will consider digital opportunities.

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