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Responses to Questions ADDENDUM I Las Vegas Monorail Advertising Sales, Sponsorships and Naming Rights Request for Information (RFI) #21-4684 – Supplemental Information RESPONSES TO QUESTIONS Question(s) Answer(s) Digital and Backlit Static Assets: Please provide 1. DIGITAL: 1. A list of any digital and backlit static assets currently in place. A. Nine (9) 32” outdoor screens (4 at MGM NB Platform, 4 at Harrah’s/LINQ platform, 2. Who owns the current fixtures? 1 at LVCC entrance faregates) 3. Will ownership of these fixtures be transferred to the B. Eight (8) video screens in Train 9; 2 per car are each connected to their own media successful respondent? player (4 media players total). Successful contractor would have the opportunity to 4. How are digital assets currently networked? update the technology and potentially expand to additional trains. BACKLIT: A. 216 in-train lightboxes (49” x 11”); 24/train. Successful contractor has the opportunity to develop a digital solution for lightboxes. B. Eight (8) 68” x 142” lightboxes on LVCC Station platform. Successful contractor has the opportunity to develop a digital solution for lightboxes. 2. LVCVA owns the current fixtures. Successful contractor has opportunity to replace existing fixtures with approved digital or updated assets. 3. Ownership of current assets remain with LVCVA. 4. Video screens are currently connected with Raspberry Pi players and managed with YoDeck software. Is a written ad policy in place and if so, please provide the No. document? Will any restrictions be placed limiting a competitor's ads on We anticipate there will continue be restrictions placed on advertising content for specific station advertising? (Ex: an MGM venue on a Caesar's competitor’s messages on specific station advertising. platform?) Station Digital Assets: the information states the 9 screens A. Additional content has included station and destination facts, welcome messages offer :30 second video and :05 second static images, "2 based on event or destination happenings and customer service information but is placements every 30 minutes". not limited to these topics. A. What content runs besides the ads? B. LVCVA will provide non-advertising content ready for posting. Management and B. Who is responsible for the non-advertising content? posting of content will be the responsibility of successful contractor. C. Are all 9 screens networked to run the same content? C. The screens can be programmed to run the same or different schedules and d. What is the current networking hardware/software? content in any configuration. Additional widgets can be added to screens to provide weather, time, news, social media or other content. D. Hardware is Raspberry Pi players; software is YoDeck. Page 1 Specific to short-term placement of advertising, product Priority may be given for short-term placement of advertising, sampling, Sampling/Immersion, LVCC Station Showplace & Meeting sponsorships, branding or other activities to show management during their lease Venue and Station Exterior: Will any restrictions be placed on term. Additionally, priority may be given to show management over non-exhibitor sponsorships or branding/immersion/events for a competitor brands directly in competition during lease term for short-term placement. Naming of a show management naming rights sponsor? rights are not available as a short-term option; however, long-term naming rights will be considered. Will Show Management have jurisdiction over approval for Priority may be given to show management over non-exhibitor brands directly in bookings of non-exhibitors at/on the LVCC locations during a competition during lease term for short-term placement, including at/on LVCC specific show? If a non-exhibitor or competitor of a specific locations. show or it's sponsor is posted before an event, will the contract be honored and the advertiser allowed to stay posted? Of the nine trains available, how many, on average, are Historically, four (4) to seven (7) trains are running during normal operations operating on normal days of operation? How many during depending on time of day, day of week and specific travel demands. During citywide days where the Center is hosting shows? events, eight (8) trains are running during peak travel demand hours. Trains with exterior wraps are prioritized for service to maximize visibility, but operations and maintenance requirements dictate schedules. What processes, if any, have been established to maximize Please see above. Wrapped trains are prioritized and put into service the maximum scheduling trains with paid advertising during heavy usage time possible while still meeting ongoing and scheduled maintenance requirements. days? What forms of payment are accepted to ride the monorail? The Monorail accepts cash and a variety of credit cards for payment. Ticket stock in Can fare instruments be branded short-term? Ticket Vending Machines (TVMs) and customer service booths can be custom printed with a minimum 7-week lead time and 100,000 quantity of ticket stock. Prior to COVID restrictions, approximately 80% of customers used printed tickets to ride the Monorail. The remaining 20% purchased electronic tickets with the ability to add their ticket to their Apple or Google wallet. There could be opportunities to sell branded ads on the ecommerce site, confirmation email and printable copy of QR code ticket, but could include additional development costs as part of the fees. Will the Authority please provide access to all question & Yes. answers relative to this procurement, to all interested parties? I have a question about the Advertising Sales portion. Can you The successful contractor will be responsible for marketing, selling and contracting provide more details as to what that means? Will the winning the media assets, coordinating production to adhere to all LVCVA safety and firm/agency be asked to place advertising ads with media materials requirements, obtaining all owner approvals and ensuring all advertising companies? complies with all policies and restrictions. Page 2 1. What is the re-opening date of the Monorail (the RFI says 1. The reopening date will be determined and announced as soon as we are able to Summer 2021 but an actual opening date will be important do so. While the timeframe can change based on an updated situation related to for the activation of a sales program)? travel restrictions due to COVID-19, it is currently anticipated the system will be 2. How many passengers are expected to use the Monorail reopened by approximately late summer 2021. during the balance of 2021 and during 2022? 2. 2021 ridership will be dependent on the ultimate reopening date, but it should be 3. Are there approved plans in place to construct and operate expected that Monorail ridership will experience a reduction comparable to visitor additional Monorail stations between 2021 and 2030? If so, volumes within the destination. As experienced during other events that affect visitor can you provide the locations of those stations and the volumes, such as 9/11 and the Great Recession, we expect the ridership in 2022 to projected quantity of passengers boarding and deboarding still be in the recovery phase. Exact data is not available at this time. Monorail trains at those stations? 3. Construction of additional Monorail stations is undetermined at this time and 4. Are there any limitations to how advertisers or sponsors should not be considered for this RFI. may showcase their brands on stations and platforms? 4. All advertising will be subject to brand and content approval by LVCVA. Competitive brand restrictions at resort properties may also be included and subject to LVCVA approval, as well as competitive and non-exhibitor brand restrictions on the LVCC station during leased show dates. 5. Are there any limitations to the exterior or interior surfaces 5. The examples provided are all possibilities for sponsorship inclusion, subject to of a train that may be imaged by an advertiser or sponsor, LVCVA approval, and subject to all safety, testing and operational restrictions to other than what is provided in the RFI? For example, could a ensure hardware, software or other materials do not compromise Monorail sponsor recover train seats in fabric that is emblazoned with communications or other systems. the brand logo or similar imagery (assuming that the fabric is 6. There is generally a 48-hour lead-time to upload audio for media run dates. compliant with Monorail safety and other guidelines)? Could Depending on the maintenance and operations schedule, it is possible to reduce this a sponsor image the roof of a Monorail train? Would a lead-time but not guaranteed. Frequent audio changes (more than once during a sponsor be allowed to install video screens in the trains short-term contract and more than monthly for long-term advertising) may be (ideally above the train car control boxes)? subject to additional fees. 6. How frequently could an advertiser or sponsor replace 30- 7. The screens are currently operated and managed via a closed digital platform, second audio spots in the in-train audio system program? YoDeck, using Raspberry Pi players. Management and updates of the screen 7. On the 42” LED screens, is content served to the screens schedules, including any customer service or other non-advertising content via an online platform (i.e. Google Drive, Dropbox, web-based determined by the LVCVA, will be the responsibility of the successful contractor. database, the cloud, etc.)or would the advertiser or sponsor send a file to a designed email address? Page 3 8. Are there any limitations to the imagery that would be 8. Platform door windows will be limited to a 50% maximum perforated mesh placed on the station platform door windows? For instance, if window vinyl. Any approval of full train wraps will be subject to the same visibility the windows had an image that would limit visibility into or requirements on windows.
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