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№ 68 June 2020 06/2020 NEWS № 6 8 The corporate journal of EkoNiva Group Entering the Chinese market Dairy products from Russia hit export markets Pages 3-4 Keep on climbing! EkoNivaSibir has become an official John Deere and Vaderstad dealer and opened new service centres in Altai area Page 8 The right kind of bees! 30 million of leafcutter bees from Canada have arrived at EkoNiva Page 18 Contents NEWS PARTNER’S OPINION Entering the Chinese market John Deere tractors fight for a bumper crop The first lot of milk has been shipped to China .......4 Broadening the horizons with the John Deere 8R Series tractors ........................................16 Dairy wonderland EKONIVA opens new fan shops and extends the product line ...............................................6 FIRST-HAND EXPERIENCE Cow is at the heart of a dairy The right kind of bees Farmers of Altai area gain insight into the key A unique seed production project involving leafcutter technological solutions at Sibirskaya Niva .......................7 bees is implemented in EkoNiva .........................................18 Ready to help! Silver from EkoNiva EkoNiva develops greater engagement with charitable The soybean variety EN Argenta has been foundations ................................................................................9 included into the State Register of Plant Breeding Achievements ..........................................19 Go and join Milk River team! The first working semester of the Milk River student team starts off in Shatsk........................................................9 OUR HUMAN RESOURCES Find calling and love at EkoNiva ORGANIC TREND Romance-inspiring farm work ..............................................22 EkoNiva joins IFOAM Savinskaya Niva enters the International Federation of EkoNiva's Alma Mater Organic Agriculture Movements .......................................11 Five years of successful collaboration with Volgograd State Agricultural University ..................................................23 IN THE SPOTLIGHT OUR EKONIVA Smart Farming for smart farmers EkoNivaAgro embraces smart farming practices .......12 Milk boosts your intelligence! Stefan Duerr is the creative mind behind the new TECHNICAL INSPECTION advertising campaign ..............................................................26 Eight undeniable advantages of Bednar Swifter Virtual reality Flawless pre-seeding tillage with Bednar Swifter ......13 A 360-degree virtual tour of EkoNiva’s dairy .....................27 p. 9 p. 16 p. 26 FROM THE FIRST PERSON ... 3 EKONIVA NEWS № 68 June 2020 Stefan Duerr: ‘Who else but Russia’ n a few years, Russian dairy the Chinese market with Novosibirsk and Beijing. Trains are many times higher than producers will saturate the commodities like milk powder cover this distance within just those imposed for European I domestic market, so it is and whey powder. However, a 4 days. Recent market research countries. Our German high time to think where to good discount will be required has indicated that the main colleagues send a container head for. Export to Asian and for the first sales, hence this criteria Chinese customers of dairy products by sea for European countries opens group of goods will bring consider when choosing 1,000 euro, and we, being a new pathway to success. a lower profit margin. Of course, dairy products are quality and much closer, – for 3,500 euro. Brooking no delay, EkoNiva has we could export UHT dairy freshness – and that is what Another issue is certification started off by turning its focus products to China as other we can deliver. It is very good costs. We have spent 500,000 to China. At the end of June, the exporters do. But we can do that Russian dairy produce rubles, while German exporters first lot of dairy products was much better – supply branded has gained a good reputation pay only 30 euro per batch. supplied to the Celestial Empire. products – curds, quark and in China. The Chinese believe Export expansion calls for Its market has an enormous yoghurt – with an extended shelf that the harsh climate, rich improving logistics and potential. Moreover, today it has life of up to 30 days. nature and vast expanses reducing certification costs, become even more dynamic This is an indisputable of land allow our cows to which will ensure a competitive than before the coronavirus competitive advantage. produce exceptional milk with edge for Russian products pandemic. The Chinese strongly Exporters from Europe and New a very special taste and great and allow us together with the believe that dairy produce Zealand ship their goods by sea nutritional benefits that make Russian Export Development boosts the immune system and it is impossible for them people strong and healthy. Centre and the Russian Export and helps people to stay to supply products with such a However, the task is not Agency to enter the world healthy even in the most short shelf life. Only Russia can as easy as it seems. There markets and create a good challenging conditions. meet this challenge! still remain a few challenges. image of Russian milk. What does Russia have We have a railway First, even though China is our Stefan DUERR, on offer? We can break into connection between neighbour, the freight rates President of EkoNiva Group 4 NEWS huge range of opportunities, products in the country. and the consumption of milk is ‘Our branded dairy products constantly increasing. are going to be sold in the ‘When it comes to our strategic cities of northeastern China – goals, developing external Heihe, Suifenhe (Heilongjiang markets is especially important province), Dalian (Liaoning to us’, states Stefan Duerr. province) and Shanghai’, ‘In a few years’ time, Russian comments Ildar Rakhmatullin, milk producers will fill the gap Leading Export Manager of between demand and supply EkoNiva-Produkty Pitaniya. ‘We in the domestic market. So, offer UHT milk under EKONIVA it is necessary to consider brand with the fat content of the possibility of entering 1.5%, 2.5% and 3.2% packaged new markets already now not in 1,000 ml cartons. The first only with exchange-traded pilot shipment will enable us to commodities, but also with analyse the logistics process branded dairy products. Proper and enter large Chinese brand positioning, understanding chains, including online trading of the consumers’ mentality, platforms. We are also going to preferences and needs as negotiate with our contractual Entering the well as their attitude to goods parties on the future deliveries imported from Russia are and the possibility of product instrumental in success. In range extension as 500 ml and Chinese market general, the image of Russian 250 ml milk packaging is in products in China is positive.’ demand in China.’ EkoNiva has shipped the first lot of UHT milk in The plans to tap into the Chinese At present, EkoNiva milk the amount of 22.5 tonnes which is expected market have long been afoot: processing plant in Anna district, EkoNiva’s representatives Voronezh oblast, is the only one to arrive in the People’s Republic of China attended specialised trade accredited to export goods to (PRC) in mid-August. fairs, held negotiations with China. Other production sites the companies distributing of the company are currently he delivery is carried mainland China. In the future, Russian goods in the PRC and undergoing certification. out by sea to the Port of the company is going to expand conducted an in-depth research on the regions with the highest Dalian, the second largest its dairy produce export to China By Tatyana IGNATENKO Tcontainer transshipment hub in – the Chinese market offers a consumption rate of dairy Even more efficient! years, thousands of the path. Bjoerne Drechsler self-driving vehicles will be underlined that the new equipped with the new system. intelligent system will boost ‘I am sure that cooperation the machine efficiency without with Cognitive Pilot is the supplanting human labour. right decision for us’, says ‘The operator will still adjust the Bjoerne Drechsler, First machine and control it in the Deputy Director General, field’, says Bjoerne Drechsler, EkoNiva-Tekhnika Holding. ‘and the artificial intelligence ‘Automation of agriculture will help to avoid losses and and implementation of achieve high yields.’ cutting-edge technologies Stefan Duerr, EkoNiva Group allow farmers to eliminate President, thinks that modern the human factor and errors technologies will help the The popularity of smart farming is definitely on which usually cause significant company to attract young losses. Cognitive Agro Pilot specialists. the rise! EkoNiva and Cognitive Pilot launch controls the movement of ‘People need an interesting agricultural machines. The AI a service network for intelligent agricultural job and a decent salary’, says software collects images from Stefan Duerr. ‘We want young machines. the video camera, processes people to feel enthusiastic the information, identifies ognitive Pilot (Russian framework of the contract, about coming to rural areas the machine position, plans subsidiary of Sberbank EkoNiva will be responsible and working there. the path and transmits the and Cognitive for the promotion and sales State-of-the-art machines and CTechnologies Group) and of the Cognitive Agro Pilot necessary commands back to intellectual technologies will the machine. EkoNiva have signed autonomous driving system, help to attract new qualified a three-year cooperation its installation, adjustment Cognitive Agro Pilot ensures employees and improve
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