B Roadcasting:Jun17 Reaching Over 117,000 Readers 'Every Week 60Th Year 1991

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B roadcasting:Jun17 Reaching over 117,000 readers 'every week 60th Year 1991

TELEVISION / 28 RADIO / 34 BUSINESS / 52 WASHINGTON / 60

PBS discovers Columbus; Spring Birch numbers: Companies turn to An Administration . BPME /BDA in Baltimore; war blip leveled; new 're- equitization' to who's who of Bush CPT tries first -run money for radio raise funds, retire debt communications advisers

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#1 Animated Strip In May It `1 Animated Strip In May In Arbitron Overnight Markets! Nielsen Overnight Markets! RANK PROGRAM HH RTG. RANK PROGRAM HH RTG.

1 TINYTOON ADVENTURES 4,F 1 TINYTOON ADVENTURES 1.3 2 Teenage Mutant Ninja Turtles 4.0 2 Teenage Mutant Ninja Turtles 4.2 3 Duck Tales 3.8 3 Tale Spin 3.9 3 Tale Spin 3.8 4 Duck Tales 3.8 5 Merrie Melodies 3.1 5 Chip 'n Dale 3.5 5 Chip 'n' Dale 3.1 6 Gummi Bears 3.1 7 Alvin & The Chipmunks 3.0 7 Merrie Melodies 3.0 8 Gummi Bears 2.9 8 Muppet Babies 2.8 9 Muppet Babies 2.7 9 Alvin & The Chipmunks 2.7 10 Peter Pan & Pirates 2.3 10 Peter Pan & Pirates 2.1 11 New G.I. Joe 1.8 11 New G.I. Joe 1.9 12 Wake, Rattle & Roll 1.7 12 Jetsons 1.8 13 Mighty Mouse 1.6 13 Wake, Rattle & Roll 1.6 13 Video Power 1.6 13 Mighty Mouse 1.6 15 Jetsons 1.5 15 Video Power 1.5 16 Super Mario Bros. 1.3 16 Super Mario Bros. 1.3 17 New He -Man 0.8 17 New He -Man 0.8

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19 / KC ACTION the new syndication magazine Now It Can Be The FCC had a busy and Told, scheduled to debut productive meeting last next September. It is week, adopting a new produced by Geraldo "effective competition" Rivera's Investigative News standard that will expose Group and distributed by thousands of cable systems to Tribune Entertainment. municipal rate regulation; carving out spectrum for BLIP BREAK digital audio broadcasting; 34 / settling -once and for all- Now that the Persian Gulf what broadcasters' war is three months past, the obligations are under the law ratings blip enjoyed by requiring them to sell time news stations has evened to political candidates before off -although not elections at their largest necessarily returning to pre- discount or "lowest unit war levels. Meantime, charge," and bringing Urban -formatted stations some certainty to the again are showing strength authorization of satellite in the spring 1991 Birch TV stations. ABC Entertainment President Robert Iger with Jamie Lee Curtis, Richard survey, released for seven i.cwis of 'Anything But Love' at ABC affiliate meeting (page 23) top 10 markets this week. 22 / MAT RATINGS 26 / SPENDING MORE Discovery-and BOOST congratulations from 35 / THE GOLD FOLD OVERSEAS President George Bush With most of the May While more stations were among the highlights. rating books in, viewing to A U.S. Commission on attempt to grasp a piece of the syndicated shows Public Diplomacy said in a baby boom bubble, the generally rebounded to 56 -page report released 30 / BPME LOOKS differences between many of normal levels after Persian last week, that the AHEAD those stations are Gulf war interruptions had government is spending becoming more difficult to caused a sharp drop in too much on TV Mani. The This week's Broadcast distinguish. Many stations viewing last February. report also recommended Promotion Management increasingly are turning to increased funding (primarily Executives conference in oldies for help: solid gold to the USIA) and Baltimore will focus more on hits of the '60s and '70s; the 23 ABC AFFILIATES / consolidating all U.S. radio and cable than in best of the '60s, '70s and ADDRESS CONCERNS international radio and TV years past. The association '80s; soft hits of the '70s and broadcast services into one will also pay more greatest '80s; classic rock of the Two dayparts of organization. attention to the marketing and concern to ABC affiliates '70s and '805, and a mix of - cost side of the business. '70s and '80s oldies and late night and daytime- Attendance may be at the 28 PBS FALL Buena Vista Television's are addressed / down slightly from a year network's annual meeting. 'Darkwing Duck' hopes to fly SHOWCASE ago, but among those at BPME (page 53) There will be significant more than a With a special emphasis expected are changes in both areas. distributors. They on public TV's role in dozen educating and informing will show off new promotional packages for 25 / TAKING THE Americans of all ages, about 750 noncommercial their syndicated programing FIELD (see page 53). station executives met in Television and radio Orlando, Fla., for the outlets in Miami and Denver Public Broadcasting 31 / RIVERA'S NEW will vie soon for regional Service's annual meeting. SHOW GETS STAFFED rights to cary Major League A sneak preview of next Baseball's newest fall's national schedule - Al Primo, former news franchises. Most players including another history- director and TV news expect a more pitched based mini -series, consultant, has been battle in the Sunshine State. Columbus and the Age of named executive producer of

4 This Week hedastfM Js 1711N1 today's top 40 hits are creating a format fragmentation that is causing many stations to develop a market identity crisis.

39 / NIELSEN ERROR IN D.C. Nielsen Media Research has asked TV stations in the Washington market to return all copies of its May 1991 audience measurement survey while the company corrects its data. Nielsen executives said as far as they knew the recall was a first, but some observers said there is a possibility that the same problem could happen just as easily in other markets around the country. 'Columbus and the Age of Discovery' sets sail on PBS Oct. 6-9 (page 28) 40 / VENEVISION arrangements with the last media companies offering held Hollywood, Calif. -based PLANS HISPANIC two cable networks, airing a stock, convertible debt, or post- production company, has issued a for NETWORK one -hour special other forms of equity. prospectus celebrating MTV's 10th Financings are helping to 1,650,000 shares, which it Venevision International, anniversary next fall, and deleverage media balance estimates will be offered the Miami -based distribution this summer airing a Lifetime sheets. publicly at a price arm of the Venezuelan TV original movie that between $9 and $11 per share. Much of the equity network, said it will launch a premiered on the cable 59 / GOING PUBLIC new cable network channel in March. raised will be used to pay targeted to U.S. Hispanic Laser-Pacific, a privately bank debt. homes. The company will 47 / BUILDING the spend between $20 million INTERACTIVE iV Founded in 1931 as Broadcasting, and $25 million to launch News Magazine of the Fifth Estate. MARKET Broadcasting-Telecasting' introduced Spanish Cable Network INDEX in 1946. Television acquired in 1961. Cablecasting introduced in 1972. between February and Advertisers Index TV Answer Inc. has 78 Broadcasting/Cable introduced in 1989. May next year. Program begun seeking entrepreneurs Business 52 *Reg U.S. Patent Office. Copyright 1991 by Broadcasting Publications Inc. details are still sketchy at Cable 44 across the country to help Incorporating this point for the proposed it build a market for Changing Hands 54 new cable service, but the interactive television Classified Advertising 69 The Fifth Estate daily schedule would include technology. Closed Circuit 6 TELEVI51O \. a mix of movies, daytime Datebook 12 serials and hourly news Editorials 82 Broadcasting updates. 50 / DBS PERMITS: Fates 8 Fortunes 76 Cable WHO'S ON SECOND? Fifth Estater 79 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcast- Focus on Finance 58 44 / TALKIN' (BUT Media Access Project has ing Publications Inc.. 1705 DeSales For the Record 63 Street, N.W., Washington, D.C. NOT BUYIN') BASEBALL agreed to withdraw its 20036. Second-class postage paid at In Brief 80 petition to deny a high - Washington. D.C.. and additional of- Cable baseball advertising power direct broadcast International 40 fices. Single issue $2.50 except special had a decent second quarter, The Media 39 issues $3.50 (50th Anniversary issue satellite license to TCI. $l0). Subscriptions. U.S. and posses- but no one is sure what to Now the FCC must decide Masthead 14 sions: one year $85. two years $160. expect for third quarter. Monday Memo 10 three years S225. Canadian and other whether the cable giant is international subscribers add $40 per second or last in line for the Programing 28 year. U.S. and possessions $400 yearly 45 / ABC FARMS Radio 34 for special delivery, $100 for first- class. remaining 24 frequencies Subscriber's occupation required. An- CABLE positioned to reach the whole Ratings Roundup 33 nually: Broadcasting n Yearbook 5115, nation. Riding Gain 38 Across the Dial $9.95. Microfilm of it was Broadcasting is available from Univer- First Nickelodeon. Satellite 50 is sity Microfilms, 300 North Zeeb Road, Now ABC getting Syndication Marketplace 32 Ann Arbor, Mich. 48106 (I- 800---521- MTV 0600). Postmaster. please send address programing from 52 /'RE- Technology 47 and Lifetime. The broadcast corrections to Broadcasting, 1705 De- EQUITIZATION' Top of the Week 19 Sales St.. N.W., Washington. D.C. network has entered into 20036. ® 1991 by Broadcasting Publi- Washington 60 one -time programing A trend has surfaced of cations Inc. greodoatiN Jun 171991 Mk Week 5 Cl,ll >FD ('..TRtTTTT

WASHINGTON A lithe help Turner Broadcasting had hand in statement issued last week by four House Telecommunications Subcom- mittee Republicans lauding FCC's new "effective competition" standard and calling on Congress to put off legislation reregulating cable until impact of standard on cable rates can be fully gauged, according to Hill sources. Turner lobbyist Peggy Binzel appealed to her former boss, Representative Jack Fields (Tex.), to make his views known in aftermath of FCC action, sources said. Fields collected signatures of like -minded colleagues on subcommittee -Don Ritter (Pa.), Dan Taishoff Schaefer (Colo.) and Joe Barton (Tex.), they said. Subcommittee's rank- TAISHOFF, PERSSON NAMED TO BROADCASTING POSTS ing Republican Matthew Rinaldo (N.J.) was not invited to sign, Rinaldo Lawrence B. Taishoff, president and publisher of BROADCASTING magazine aide said. and its affiliated publications since 1971, has been named chairman of the magazine and adviser to the Cahners Consumer /Entertainment Group. David Take a letter Persson, a veteran broadcast/broadcast magazine advertising executive and most recently publisher of Cahners' Interior Design magazine, has been In letter from Chairman Alfred Sikes named publisher of the Broadcasting publications, which include the weekly to Senate Communications Subcommit- BROADCASTING, the annual Broadcasting Yearbook and the monthly Broad- tee Chairman Daniel K. Inouye (D- casting Abroad. Hawaii), Sikes said hundreds of thou- The Broadcasting group was recently purchased by Reed International sands of lottery applications for 220 (U.S.A.), of which Cahners is the American publishing subsidiary. mhz (recently allocated from amateur ra- Taishoff is a member of the family that has operated BROADCASTING from dio for land mobile) have been "so its inception in 1931. He joined the magazine in 1958 and served in a number great that the Commission's processing of publishing posts before becoming chief executive officer. His father, Sol line threatened to become dysfunc- Taishoff, was a co- founder and was editor for 49 years, until his death in tional. (It] is the clearest example yet of 1982. the abuses which occur under the cur- Persson was named publisher of Crain Communications' Electronic Media rent licensing process." And, he said: in 1984 after 13 years with the companion Advertising Age. He returned to "The public interest cannot be served become publisher of Ad Age in 1987 and then, in 1989, became senior vice when, for new or popular services, ap- president/group publisher of Act III Publishing, responsible for Channels, plication filing becomes a free chance Television Business International, Marketing/Media Decisions, The Marketer, in a lottery process that costs the public Broadcast Management Engineering and World Broadcast News. He joined millions of dollars in processing costs Cahners in 1990. Persson was a journalism major at Penn State and graduated and denies them speedy service from from C.W. Post (Long Island University) with a degree in business in 1965. new technologies...I believe the Con- Before joining the Crain publications he worked for Lever Bros. and McGraw - gress should eliminate the possibility of Hill. He and his wife Donna have two children and live in Port Washington, situations like this occurring again by N.Y. He served on the board of governors of the International Radio & giving the Commission the ability to en- Television Society. gage in competitive bidding processes for spectrum licensing." Major forum for coming spectrum division. Last year, company hired and tough odds of coming up with hit battle will take place June 25 when Inou- Jeffrey Rochlis to head new unit, King show. Rochlis left company earlier ye holds hearings on matter. World Enterprises, which was to ex- this year, although spokeswoman said plore feasibility of new business ven- KWP would continue to explore oth- LOS ANGELES tures. Network prime time program- er businesses. KWP does have some net- ing was at top of list. But after months work program opportunities. Compa- Canned plans of study, Rochlis concluded that ny's reality program unit, headed by Av King World has scrapped plans to KWP was probably better off not enter- Westin in New York, has produced start up network prime time production ing that business, given high costs pilot that's in contention for slot on

(1.,d Graft a.d.atM /ea 17 101 NBC's daytime schedule, He Said, She Said. Last summer, KWP sold ABC COMPONENT DIGITAL DOINGS one -hour prime time game show block, which was not renewed after ini- rdeo systems are moving toward digital over analog encoding and compo- tial pickup. nent over composite color, according to the long -time conventional wisdom in the TV engineering world. But established component digital VTRs (D -1) have so far been too expensive for most broadcasters to buy. The word Recast Casey from the international television symposium in Montreux, Switzerland, last Due to increasing fragmentation of week is that the future is apparently moving more rapidly than conventional Top 40 /CHR audience, Westwood One wisdom might have expected. Sony, Panasonic and Ampex all announced is considering development of Hot plans to introduce component digital formats for broadcasters within two AC version of Casey's Top 40, hosted years. Ampex said it would demonstrate and deliver its VTR's in 1992. The by Casey Kasem. New program, as company would not comment on whether the system would be a half -inch or yet untitled, would be distributed to Hot three -quarter-inch format. It will continue to develop three -quarter -inch com- AC stations "without the CHR posite digital (D -2) equipment as well. Both Sony and Panasonic expressed edge," and would "remove rap music, surprise and some skepticism at Ampex's rollout plans. Both companies said heavy CHR guitar licks" from tradi- their half -inch component digital systems will be ready for demonstration by tional countdown. Westwood One Radio the 1993 NAB convention. The Panasonic system will be complementary to Network executive vice president and its D -3 half -inch composite digital and MII component analog formats. Sony general manager, Thom Ferro, said that, said its small format -component digital will play back Betacam SP half -inch "as advertisers are looking to get component analog tapes as well as record digital. more for their dollar now, there is great potential to superserve a niche format, and where we've tried this with Roger King, proded DeLuise to enter Worldvision I package will be sent to other programs we've found we can weight loss program on East Coast. newspaper and magazine critics nation- be very successful." Having shed over 80 pounds, De- ally (one title each month for two - Luise, Candid Camera's host, did som- year period) for stocking their own tape Pie -by -pie announcer ersault on presentation tape and libraries, and any coincidental ink vowed he'd be available to travel to any they may generate prior to film's trigger Genesis Entertainment has signed station to do local promotions. "That date. Steve Albert, brother of NBC Sports was taped over three weeks ago, and football and basketball announcer now he's probably taken off over 100 NEW YORK Mary Albert, to do "play -by- play" for pounds," King said. its weekly fall 1991 "crash TV" en- Collateral issue try, Grudge Match, according to Doug- Those sellers who were hoping for las Friedman, senior vice president of Tape dispenser FCC rule "clarification" that would al- creative services at Genesis. Younger is looking Worldvision Enterprises to low station license to collateralize Albert will join color commentator, win TV for its most re- over some critics their loan to buyers may be disappoint- Jesse "The Body" Ventura (of World cent syndicated package. Alan movie questions at Federal Wrestling Federation fame). Former ed. Answering Winnikoff, Worldvision's director of Communications Bar Association lun- NFL star Lyle Alzado had co- hosted pi- that cassette communications, says cheon in New York last week, FCC lot episode with Ventura, but Alzado each 24 tapes for of titles within General Counsel Robert Petit said he has recently been diagnosed with brain would prefer more formal review of cancer, and was unable to maintain issue: own advice would be to seek commitment to show while he battles "My some comments." Issue thus may be- disease. Albert has been voice of come part larger review involving Golden State Warriors basketball tele- of bank's ability to attach station li- casts over past season, and spent pri- censes in case of loan defaults (see or seven seasons as commentator for BROADCASTING, May 13). New Jersey Nets NBA franchise.

BALTIMORE ATLANTA Brainstorming Weight watchers CNN is not merely sitting back and Promotion executives at Broadcast accepting its erosion in ratings since end Promotion and Marketing Executives/ war. Network has For the first time since the Lindbergh of Persian Gulf Broadcast Designers Association kidnapping trial more than 40 years ago, formed programing committee, meeting marketing conference this week in Balti- a federal judge last Monday allowed a TV about once every 10 days to help more will be seeing leaner Dom De- camera to record a civil that (above). "improve the quality of programing, New York Judge William C. Conner al- Luise in King World Productions' pre- and as a result, get the audience lev- lowed a copyright infringement case in- sentation tape for Candid Camera, volving the estate of the late actor James els back up," according to one network which enters first -run syndication in fall Dean to be covered by Courtroom Tele- source. Executive vice president, Ed 1991. DeLuise, according to King vision Network, the 24 -hour cable net- Turner, says committee, which started work set to 1. The World President and CEO Michael debut July launch of meeting end of last month, is merely the court channel will coincide with a King, weighed over 400 pounds be- three -year experiment allowing cant- formal place to discuss programing fore Michael, and brother (chairman) eras in selected federal courts. ideas. tiroodurIbe !w 17 1!!1 7 dual Grade DISNEY'S SWEEPS THR

Households Kids 2 -11 In the May sweep, Tale Spin dominate. Tale Spin leads all the kids demo with animated strips in powerful 8.2 rating. household ratings, Chip 'n Dale finishes with the rest of The a strong #2. Disney Afternoon series close behind: Chip 'n Dale places #3, DuckTales #5, and the Gummi Bears #6.

e-rNe, The

Afternoon TALE SPIN PUGH MAY '91. 4kt Kids 6 -11 Season -to -Date Tale Spin is tops For the fourth with older kids too, ,^ straight year, earning an 8.1 to Disney captures lead all kids - the top spot among animation. Chip 'n all animated strips, Dale's 7.5 ranks / with Tale Spin and third in this Chip 'n Dale's important demo. Rescue Rangers / tying for #1. In its fourth year, DuckTales ranks #5, and the Gummi Bears #6.

Source: NTI, 9/90 -5/91.

= I BuenaVista Television Disney MOMIAY MEMO

A promotion and marketing commentary from Bert Gould, BPME president, and VP, Fox Kids' Club and Network Promotion, Beverly Hills, Calif.

It started last June in Las Vegas at can build unique programs that let you the Broadcast Promotion and Mar- do it all. The Fox Kids' Club is just one keting Executives /Broadcast De- such example, combining off-air expo- signers Association Annual Conference sure with a direct -mail vehicle on -air and Exposition, and continued through- through promos, PSA's and more. The out the year at NATPE International, Kids' Club gives your stations the um- National Association of Broadcasters, brella to take its message to the audience Cable Television Administration and through road shows, community events Marketing Society, etc. The message and in- school materials. In addition to was clear: "The key to success in the promoting call -letters and programing, '90s is marketing." At no time before advertisers pay a premium to associate has this been more true than it is today. with Kids' Club, which is new revenue Networks, stations and systems are com- to offset costs and make money. petitively being squeezed from every an- Another example is the number of ra- gle with more options for consumers' dio stations that have been able to suc- leisure time. cessfully merchandise calendars, enter- Yet even as we all fight to maintain where your market is going, where the tainment guides and specially designed market share, promotion and marketing population centers are, transportation public service brochures providing all budgets are dropping. As BROADCAST - patterns, who has spendable income, the components you will need to develop ING recently reported: "Promotion bud- size of target opportunities and future into the future. gets have either been cut or have not trends. This information will help you Key to your success in the '90s will grown in proportion to other operating determine a basis from which to develop be understanding and developing rela- budgets." These departments are being your overall marketing strategy. tionships with other media. For exam- forced to do more with less as we strive You should look at an extensive com- ple, radio contests feeding off TV to find new ways to promote and stretch petitive analysis, not only local ra- shows, creating forced viewing and lis- available dollars. dio/TV /cable, but VCR penetration, tening; TV stations that work with cable In the '90s general managers will movie and amusement park attendance, systems to help build audience through need to rely on the marketing and pro- etc. You want to an increased sub- motion department for more than just know where, when scriber base, and this year's graphics package or the latest and how your audi- "Key to your success TV and radio sta- cume -building promotion, and these de- ence is getting en- will be understanding tions getting more partments will need to justify their ex- tertained. exposure at enter- penses not only for ratings success, but Most of all, your and developing tainment hubs such for how each expense will eventually promotion and mar- relationships with as movie theaters, affect the bottom line. In other words, keting director need museums and how will the marketing and promotion to know where your other media." amusement parks. department help generate revenue? It facility is headed. i The opportunities raises interesting questions: Are they What are your revenue needs and where are limitless and will never be exhaust- promotion directors or sales managers? are your primary dry spots? You need to ed. Through knowledge and creativity, Should they really be responsible for share what your objectives are for short- your promotion and marketing depart- meeting audience projections as well as and long -term growth in all departments ment in the '90s must be suited to help sales goals? The answers: both, and yes! to effectively manage marketing strate- you meet the challenges to come. For 35 As GM's are forced to maximize gies. years the BPME has been "dedicated to available inventory, promoting depart- Only now can you begin to develop advancing the role and increasing the ments must be included in your execu- your plan with your entire executive effectiveness in promotion and market- tive team. Just as you would consult team, when each department can under- ing...." And throughout the year the sales before scheduling revisions, so stand the goals for the stations and their BPME is there to share ideas and suc- should you consider how any changes role in meeting these objectives. cesses, help develop management skills, might affect your overall marketing Also, now you can challenge your explore new technology and provide strategy. However, if you are to rely on promotion and marketing department to valuable member services. I urge you to your promotion director, you need to begin exploring ways not only to build take advantage of what BPME has to make sure he or she is equipped to pro- awareness but revenue as well. You can offer. vide you with the input you need to now create innovative opportunities to As we learned this year, your promo- make necessary decisions. allow you to go on the "offensive" as tion and marketing department is your Your promotion and marketing de- well as the defensive. Why wait for ad- future. Through its effective manage- partment needs to be aware of every- vertisers to tell you they need a promo- ment, you will succeed and grow, now thing that affects your business, such as tion for you to get an order, when you and for years to come. a

19 tidry Nat. ira.dastiN iss 171991 It's good to be

the #1

CBS Comedy...

Source: NTI, 9/17/90 -6/3/91, Households and Young Adults Share of Time Period, excluding ABC football DATMOOK

Indicates new listing or changed item. the past decade have transformed advertising June 18 -21 -Cable Television Administration content and presentation sponsored by Associ- and Marketing Society sales management mas- ation of National Advertisers, Inc. Federal Trade ter course. San Francisco. Information: (703) THIS WEEK Commission, Room 432, Washington. 549-4200. June 18- "Presidents' Panel," discussion of June 18-21- Videotex Industry Association sixth timely local, regional and national issues af- annual conference and exposition. Hyatt Re- June 13-18 -17th International Television fecting the cable industry by three cable exec- gency, Crystal City, Arlington, Va. Information: Symposium and Technical Exhibition. Mon- utives, sponsored by Southern California Cable (301) 495 -4955. Association. Ritz Carlton, Marina del Rey, Calif. treux, Switzerland. Information: 41 -21 -963 32 June National Information: (213) 398 -2553. 19- Academy of Television Arts 20/963 12 12. and Sciences, New York chapter, drop -in lun- June 16.19-Broadcast Promotion and Market- June 18- "Cable Jeopardy," sponsored by cheon. Speakers: William Simon and Stephen Women in ing Executives & Broadcast Designers Association Cable, Philadelphia chapter, with con- Unger, partners and co- managing directors, annual conference. Baltimore Convention Cen- testants from Philadelphia area cable TV in- Worldwide Entertainment Division, Korn /Ferry ter, Baltimore. Information: (213) 465 -3777. dustry. Holiday Inn, Philadelphia. Information: International, on "How the Changing Face of Lisa Stuchell, (215) 443-9300. the Television Industry Affects Current and Fu- June 16.21 --- Seventh annual Leadership Insti- ture June 18 "the Jobs: What Is Needed to Succeed in the tute for Joumalism and Mass Communication -"She Said," seminar on art of business communications between the sexes" Expanding Marketplace." Copacabana, New Education, sponsored by Gannett Foundation York. Information: (212) 768-4510. Media Center. Columbia University, New York. sponsored by New Women in Cable. HBO Media Information: (212) 280-8392. Center, New York. Information: Audrey Fon- June 19 Society of Broadcast Engineers, chap- taine, (212) 258 -7584. ter 15, facility tour of Lifetime and WFAN(AM) June 17-New York Women in Film fourth annu- New June 18-20 Broadcasters Association York. Information: Jim Seaman, (718) al celebrity softball game and party. -/owa annual 361-9122, or David Bialik, (914) 634 -6595. Heckscher Field and The Boathouse, both in summer convention. Des Moines, Iowa. Information: Central Park, New York. (319) 366 -8016. June 19-25- Second European Documentary Biennial, event created to promote European June 18 -"The Changing Face of Advertis- June 18-21-National Association of Broadcast- documentary cinema with public and broad- ing," examination of how changes in demo- ers summer board meeting. NAB headquar- casters. Marseilles, France. Information: (33-1) graphics, media and consumer outlook over ters. Washington. 47- 63 -91 -00.

MAJOR MEETINGS

June 13-18 -17th International Television Sym- convention: Oct. 14 -17, 1992, San Jose, Calif., cisco. and 13 1993, Richmond, Va. Informa- posium and Technical Exhibition. Montreux, Oct. -16, Feb. 26-28, 1992 -Texas Cable Show, spon- tion: 1- 800 -225 Switzerland. -8183. sored by Texas Cable TV Association. San An- June 16-19-Broadcast Promotion and Mar- Oct. 10- 14-MIPCOM, international film and tonio Convention Center, San Antonio. Tex. keting Executives & Broadcast Designers Asso- program market for TV, video cable and satel- March 2-4, 1992- Television Bureau of Ad- lite. Palais des Festivals, France. Infor- ciation annual conference. Baltimore Conven- Cannes, vertising 37th annual meeting. Las Vegas Hil- mation: (212) tion Center, Baltimore. Information: (213) 465- 689 -4220. ton, Las Vegas. Information: (212) 486 -1111. 3777. Oct. Society Tele- 26-29- of Motion Picture and March 4-7, 1992 -23rd Country Radio Semi- June 18-21-National Association of Broad- vision Engineers 133rd technical conference nar, sponsored by Country Radio Broadcast- and Los Angeles. Future casters summer board meeting. NAB headquar- equipment exhibit. ers. Opryland Hotel, Nashville. ters, Washington. conference: Nov. 10-13, 1992, Metro Toronto Convention Center, Toronto. April 8-11, 1992-American Association of July 11- 13- Satellite Broadcasting and Com- Advertising Agencies annual convention. Ritz - Oct. 27 munications Association trade show. Opryland, -30-Association of National Advertis- Carlton, Naples, Fla. Nashville. ers 82nd annual convention. Biltmore, Phoenix. April 13-16, 1992 National Association of Nov. - July 24.27 -Cable Television Administration 20-22-Western Cable Show, sponsored Broadcasters 70th annual convention. Las Ve- and by TV Association. Anaheim Marketing Society annual conference. California Cable gas Convention Center, Las Vegas. Future con- Opryland, Nashville. Convention Center, Anaheim, Calif. vention: Las Vegas, April 19 -22, 1993. Nov. 23.25 annual conference and ex- Aug. 25- 27- Eastern Cable Show, sponsored -LPN April 19-24, 1992- M/P -TV, international tele- position, sponsored by Broadcast- by Southern Cable Television Association. At- Community vision program marketplace. Palais des Festi- lanta. ers Association. Riviera Hotel, Las Vegas. vals, Cannes, France. Information: (212) 689- Sept. 11 -14 -Radio '91 convention, sponsored Jan. 7.10, 1992- Association of Independent 4220. by National Association of Television Stations annual convention. San Broadcasters. Mos- April 22 -25, 1992-Broadcast Cable Financial cone Convention Francisco. Center, San Francisco. Management Association 32nd annual conven- Sept 24-29-National Black Media Coalition Jan. 20-24, 1992 -29th NATPE International tion. New York Hilton, New York. Future conven- annual conference. Hyatt Regency, Bethesda, convention, New Orleans Convention Center, tion: April 28 -30, 1993, Buena Vista Palace, Md. New Orleans. Lake Buena Vista, Fla. Sept. 25-28- Radio-Television News Directors Jan. 25-29, 1992 -49th annual National Reli- May 3-6, 1992 -National Cable Television As- Association international conference and exhi- gious Broadcasters convention. Washington. In- sociation annual convention. Dallas. Future con- bition. Denver. formation: (201) 428 -5400. vention: June 6 -9, 1993, San Francisco. Oct. 1-3- Atlantic Cable Show. Atlantic City Jan. 30-Feb. 2, 1992 -Radio Advertising Bu- May 27 -30, 1992- American Women in Radio Convention Center, Atlantic City, N.J. Informa- reau Managing Sales Conference. Nashville. and Television 41st annual convention. Phoenix. tion: (212) 673 -9166. Fab. 7-8, 1992 -26th annual Society of Motion July 2 -7, 1992-International Broadcasting Oct 3-6-Society of Broadcast Engineers fifth Picture and Television Engineers television Convention. RAI Center, Amsterdam. Informa- annual national convention. Houston. Future conference. Westin St. Francis Hotel, San Fran- tion: London-44 (71) 240 -1871.

12 NNMaIt baetiapiq lea 17 1M1 It's great to be

the #1 Monday Night Show...

Source: NTI, 9/17/90 - 6/3/91, Households and Young Adults Share of Time Period, excluding ABC football Broadcasting. (402) 472 -3611. Founder and Editor Sol Taishof (1004-1962) ERRATA June 25 -Sept. 10- 'Basics of Radio Time 1705 DeSales Street. N W . Washington. D C. 20736 Sales," summer at Phone. 202- 659 -2340 Marc Guild's name was misspelled course UCLA Extension. Boelter Hall, UCLA, Los Angeles. Information: Editonal Fax 202.429-0651 n Administrative Fax 202-331.1732 :T Advertising Fax 202- 293 -3278 in cutline for June 3 "Riding (213) 825 -2012. Gain" photograph. Guild is presi- Lawrence B. Tsishot, chairman June 26- National Academy of Television Arts David Persson. publisher dent, marketing, The Interep Ra- and Sciences, New York chapter, drop -in lun- dio Store. cheon. Topic: "Building Comedy Central...The Editorial New 24 -Hour Advertiser- Supported Basic Ca- Donald V. West. senior vice president and editor. Hickman Associates represented ble Service Formed Through the Merger of Mark K. Miller, managing editor. Harry A. Jessell, senior editor seller in sale of WM11Wa)- WDHA -FM HBO's The Comedy Channel and Viacom's Kira Greene, John S. Eggenon, Morristown, NJ., reported in June Ha! The Comedy Network." Copacabana, New assa!am managing editors York. Information: (212) 768 -4510. Susan J. Dillon, associate editor 3 "Changing Hands." Washington June 26-28-Montana Broadcasters Association Matt Stump, Kim McAvoy,associate editors annual convention. Big Sky, Mont. Randall M. Sukow (technology). Peter D. Lambert, June 20-TV Day luncheon, sponsored by Ad- assistant editors June 26-28-Washington State Cable Communi- Patrick J. Sheridan, Janet Sullivan, John Gallagher, vertising Club of Metropolitan Washington. Key- cations Association 19th annual convention and stall writers note speaker: Jim Joyella, president, Televi- Marsha L. Bell, editorial assistant business meeting. Sheraton Tacoma Hotel, Ta- sion Bureau of Advertising. Washington Hilton David R. Borudti, art director coma, Wash. Information: Kari Spencer, (206) and Towers, Washington. Information: (301) Todd F. Bowie, editorial production supervisor 473 -9697. 656-2582. Denise P. Smith, production June 26- Florida Association of Broadcasters New York June 20-Summer YoPrOlympic Games, 30-- 56th annual convention. Colony Beach and 630 Third Aye 10077212- 599 -2830 Fax 212- 599 -2837 sponsored by New York Television Academy Tennis Resort, Sarasota Fla Information: (904) Geoff Foists, Owl correspondent Young Professionals. Sheep Meadow in Central McClellan, 681-6444. Stephen chief correspondent (programing) Park, New York. Information: Mike Perry, (212) Lucia Cabo, radio editor (East Coast). 768-7050. June 27- Telecast on CBS -TV of 18th Annual Rich Brown. Joe Flint, Sharon D. Moshavl, stall writers Daytime Emmy Awards sponsored by Academy Hollywood June 20.23- Eighth annual management sem- N of Television Arts and Sciences and National Acad- '680 Vine S: 90028 213 463.31.18 rai, 213 -463 -3159 inar, "Managing Risk in the High Risk Business emy of Television Arts and Sciences. Marriott Mar- Stave Coe, assistant editor. Mike Freeman, stall writer of Television," sponsored by NATPE Education- Reed E. Bunzel, radio editor 1Nes Coast, 408-625 -3076 quis. New York. al Foundation. Keynote address: Amy Business McCombs, president -general manager, June 27 -30- Virginia Association of Broadcast- Kenneth W. Taishoff, senior vice president KRON -TV San Francisco. San Francisco State ers annual summer meeting. Williamsburg, Va. and general manager University, San Francisco. Information: (213) Philippe E. Boucher, vice president and June Deadline for paper proposals for controller 282 -8801. 28- John M. Arena, assistant controller 14th annual Pacific Telecommunications Council Tracy Henry. systems manager June 20-23- National Federation of Community conference, "Regional Interests and Global Is- Albeit Anderson, office manager Poli F. Noyes, personnel administrator Broadcasters annual community radio confer- sues: The Challenge of Telecommunications Rhonda Moore, accounting assistant ence. Royal Sonesta Hotel, Cambridge, Mass. Integration for the Pacific." Information: (808) Information: (202) 393 -2355. 941 -3789. Advertising Washington June 22- 23- "Almost Fifty" celebration and June 28.30- Alabama Broadcasters Association 202659.2340 Robert (Skip) Tub, vice president. advertising Sales reunion sponsored by American Forces Network, annual summer convention. Gulf State Park Resort, Gulf Shores, Ala. Doris Kelly, sales service manager New York. Information: Bob Kimel, (212) 689- Mitzi Miller, classified advertising manager 1327. New York 212-599-2830 Joseph E. Ondrick East Coast regional sales manager Randi B. Teitelbaum, sales manager JULY Sandy Bacchus, advertising assistant Lewis Edge & Associates. (Southern regonal and ALSO IN JUNE East Coass' c1,, nreaaU 609-683-7900. Fax 609. 497-0412 July 1- Deadline for entries in "Oscars in Agri- Dave Berlyn 8 Associates: 914 -63t -6468. culture," awards program recognizing excel- Lindstrom Windsor & Associates: 914 -234 -7660 Fax 9t4. 234 -7546 June 21 -Sept. 15- "A Summer of Soaps," se- lence in agricultural reporting, administered by University of Illinois Office of Agricultural Com- Hollywood ries at Museum of Broadcast Communications. 273. 4633148 800 South Wells Street, Chicago. Information: munications and Education. Information: (217) John R. Russel, West Coast regional sales manager (312) 987 -1500. 333 -4782. Sandra Klausner, edaonal-advertising assistant. Schiff 8 Associates (Western equipment June 23-27- Videodisk Design Workshop, July 10.12- National Cable Television Coopera- and engineering) 213.393-9285. Fax 213.393-2387. sponsored by Nebraska Videodisk DesignlPro- tive eighth annual meeting. Marriott's Tan -Tar- Circulation duction Group. Nebraska Educational Telecom- A- Resort, Lake of the Ozarks, Mo. Information: Kwentin K. Keenan, circulation manager munications Center, Lincoln, Neb. Information: (913) 599 -5900. Patricia Waldron, data entry manager Maureen Sharp. Wayne Byers, circulation assistants. Production Harry Stevens, production manager Corporate Relations Of. Patricia A. Vance, director POWERWER Catherine F. Friday. secretary to the publisher n1inkn9 The Broadcasting Yearbook Up1in ó( David Seyler, manager GLBA` Ku-gandl Access Francesca Tedesco, assistant manager nal5ate1l1t onnects Joseph A. Esser, associate editor (C-Band6ad Amy Thewes, Angela Callahan, Melinda Crossley, rditonal assistants nd Advertising Representative p\rect Má rowa;nat¡or` F¡ber aónder oord Japan (06)9264452. Fax (06) 925.5005 tEEPoRt CAHNERS CONSUMER ENTERTAINMENT Transponder {{ic Management NAL PUBLISHING DIVISION 210 John J. Bent senior vice president general manager NAO B- Lawrence B. Telsholt adviser WoeldWtdeTra Suite j 65g-4919 CANNERS PUBLISHING COMPANY pFF1C Terrence M. McDermott president as Fax 1T031 l t REED PUBLISHING S A) INC ASHNGtN ,N ER'r9(ne2214 IU 91a 01) HR. OPEip3i j50-p010 Ronald G. Segel. chairman and chief executive officer W GenerAlexandrtal,p3) 24 Robert L. Krakoff. president and chief operating officer

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Columbia Pictures Television unit of Columbia Pictures Entertainment. Inc. Television's Hottest Property 1991 CPT Holdings, Inc. All Rights Reserved. "The Odetics Cart Machine Brou True Efficiency to KCPQ" "KCPQ is an independent/FOX affiliate station, accurate presentation of commercials. And we can and as a result of successful programming, we've seen format the station with confidence because we know the value of our spot inventory dramatically increase. this cart machine will deliver an on -air look we can be Between commercials and other units, we must play proud of. Best of all, I don't have to worry about around 1,000 spots on air every day. That's why a cart makegoods any more. machine is so important here. A great deal of time and research went into choosing The Odetics TCS2000 Cart Machine has brought this cart machine. We traveled to California, talked to the true efficiency, along with accuracy, to this station. The folks at Odetics, and toured their facilities. Then we cart machines we had were an older technology visited one of the stations in Los Angeles that uses the and required a lot of maintenance. Our Odetics Cart Odetics Cart Machine. After watching the TCS2000 in Machine, on the other hand, needs only minimal operation and talking to the people at the station, our attention. It holds many more spots than we'd ever decision was easy. need to play in any given daypart. That's why our If we had it to do over again, we'd buy that same piece people - especially the engineers -can now spend their of equipment. It's been good to us in every way. If you're time in more productive ways than handling carts and shopping around for a cart machine, you really should give maintaining the machine. strong consideration to the Odetics TCS2000." We've had practically no playback problems since the Odetics machine was installed. With the TCS2000 Roger Ottenbach, General Manager downloading playlists from our traffic computer, we have KCPQ -13 Seattle Odetics Broadcast 1515 South Manchester Avenue, Anaheim, California 92802 -2907 Phone (800) 243 -2001 or (714)774 -2200 TOP OF TIlE WEEK

DECISIONS FLY AT ACTION- PACKED FCC MEETING At an unusually productive meeting last Thursday (June 13), a unanimous FCC acted to protect as many as a third of the nation's 55 million cable subscribers from undue rate hikes (page 20); to carve out spectrum for digital audio broadcasting -the likely successor to AM and FM radio (page 20); to lead broadcasters out of the thicket of "lowest unit charge" and other political advertising rules (page 21), and to bring some certainty to the authorization of satellite TV stations (page 22). And amid action on several common carrier and private radio items, the commissioners also voted to explore upgrading of the oft -maligned Emergency Broadcast System and to seek new federal technical standards for cable to insure every cable subscriber receives an "acceptable" picture (page 21) .

nwias+iM J..17 Top of the Week 1! To:

CABLE TO FACE BIGGER DOSE OF REGULATION But House Telcomsubcom Chairman Ed Markey says it's not big enough to relieve regulatory pressure in Congress; action sets stage for new must -carry rule

The FCC last week adopted a new Under the original definition or stan- Cable Act entitles every cable system at "effective competition" standard dard -three broadcast signals -virtually least a 5% hike each year. that will expose thousands of cable all systems escaped municipal regula- NCTA President James Mooney criti- systems, serving up to a third of all tion. cized the new standard, saying the abili- cable subscribers, to municipal rate reg- Rejecting the original standard as no ty of regulated systems "to provide di- ulation (BROADCASTING, June 3), but longer adequate, the FCC redefined "ef- verse programing, up -to -date technology the unanimous action may not be enough fective competition" as either six broad- and first -class customer service" will be to discourage Congress from pushing cast signals or another "multichannel hampered. "None of these things is in- forward with more onerous and sweep- video provider" (cable, DBS or wireless expensive, but the government seems ing regulation of cable. cable) reaching half the market and serv- totally focused on price to the exclusion The FCC also voted to seek additional ing 10% of its homes. of quality," he said. comment on a must -carry proposal The FCC also set guidelines for rate The Association of Independent Tele- backed by the broadcasting industry to proceedings, requiring municipalities to vision Stations and the National Associ- condition an exemption from local regu- justify denials of rate increases that are ation of Broadcasters, which had pushed lation on cable systems carrying local supported by showings of increased for the inclusion of a must -carry require- broadcast signals. costs and the cable system's right to a ment in the standard, were delighted The cable industry hopes the new "reasonable profit" or "fair return on with the FCC's decision to seek further standard will relieve pressure in Con- investment." Cities that failed to justify comment on the idea. gress to adopt legislation reregulating denials could be sued by the cable opera- But because there is no assurance the cable. But following the FCC action, tor, FCC officials said. FCC will adopt must carry, said NAB House Telecommunications Subcommit- According to a National Cable Televi- President Eddie Fritts, it is "essential" tee Chairman Edward Markey (D- sion Association study, 61% of the Congress move ahead with legislation Mass.) said the standard was not tough 9,400 cable systems serving 34% of the that will "guarantee both reasonable enough to have such an effect. 55 million cable homes would fall with- carriage requirements and the grant of The action is "deficient," providing in regulatory reach of municipalities. retransmission consent rights." no relief for 60% to 70% of cable sub- However, the National Telecommunica- Markey was joined in condemning the scribers, including most urban and sub- tions and Information Administration new standard by municipal representa- urban subscribers, Markey said. "The calculated only 52% of systems serving tives and other congressmen who have Congress must and will act to promote 18% of subscribers would be affected. been critical of cable. "Thank you, competition to cable and to protect con- The impact of cable on the new stan- FCC, but you haven't done much," said sumers from the abusive practices of dard is mitigated in two ways. None of Senator Joseph Liebermann (D- Conn.) some cable operators." the municipalities newly empowered to "The battle for genuine regulation must However, four of the Republicans regulate rates is obliged to do so, and the go on in Congress." - Ml who have been holding up action on Markey's cable bill in subcommittee - Jack Fields (Tex.), Joe Barton (Tex.), Don Ritter (Pa.) and Dan Schaefer (Colo.) -issued a joint statement saying SEARCHING FOR A HOME FOR DAB: they want to give the new FCC regulatory scheme a chance before signing on to legislation. "Until the FCC's new L BAND, S BAND OR BOTH? rules have been implemented and their effects become clear, Congress should It looks as if domestic digital audio agreement on that, there has been, and not act on additional cable legislation." broadcasting (DAB) will reach continues to be, considerable debate on Matthew Rinaldo (R- N.J.), the rank- American consumers from both ter- what band is the most appropriate for ing Republican on the subcommittee, restrial and satellite broadcasters using DAB. was unavailable for comment last week. spectrum in either (or both) the L and S Earlier this year the National Associa- The Senate Commerce Committee has bands. That's assuming the FCC's do- tion of Broadcasters said an additional already reported out a cable bill, and mestic DAB decision is consistent with 57 mhz of the L band (frequencies near most observers believe the FCC action is recommendations it adopted Thursday 1500 mhz) would be needed to provide a unlikely to slow the bill's progress to- that will be sent later this week to the second DAB channel for all current AM ward a floor vote this summer. State Department on positions to take at and FM stations and that the S band Should Congress pass legislation, the next February's World Administrative (frequencies near 2000 mhz) was not cable industry is counting on President Radio Conference (WARC) in Barcelo- usable for land -based DAB. Other Bush to veto it. The administration is na. broadcasters have lobbied the FCC to strongly opposed to reregulating cable. Throughout the various FCC Notices oppose NAB and to support develop- The Cable Communications Policy of Inquiry concerning DAB and WARC, ment of in -band DAB systems ( "In Act of 1984 exempts from local regula- there has been a consistent belief that the Brief," June 3). tion cable systems that face "effective DAB band chosen at WARC will be The FCC's WARC industry advisory competition" as defined by the FCC. chosen domestically as well. Despite committee concluded that at least 60

21 Tap al tie Week Broadcasting Jun 17 1991 mhz is needed for DAB, preferably in the L band, although multiple band allo- FCC SEEKING WAY OUT OF cation was acceptable if there was no agreement on L band at WARC. The commission had been expected to adopt 'LOWEST UNIT CHARGE' CONFUSION most of the advisory committee's find- ings, including 60 mhz specifically for The FCC last week launched a rule - said Milton Gross, chief of the FCC DAB, with some channels coming from making aimed at settling once and Mass Media Bureau's political broad- the L band and the rest from the S band. for all what broadcasters' obliga- casting branch. It chose, instead, to be less specific on tions are under the law requiring them to The law, in essence, requires stations width and has left that determination to sell time to political candidates prior to to charge candidates prior to elections further discussion and negotiation with elections at their largest discount or "the lowest unit charge of the station" the National Telecommunications and "lowest unit charge." for the same class and amount of time. Information Administration (NTIA), The effort stems from the FCC's According to Gross, the rulemaking which oversees government use of the July 1990 "audit" of 30 radio and tele- asks what types of spots should be con- spectrum. vision stations, which found candi- sidered distinct classes of time and how A problem is that both the U.S. mili- dates paid higher prices for time than broadcasters "should calculate the low- tary and certain other aerospace agen- commercial advertisers at most of the est unit charge when using a variety of cies, including NASA, are already en- audited stations, in apparent violation different option privileges and dis- trenched in the L band and are reluctant of the law. counts." to be moved to other areas of the spec- In releasing the results of the audit last The rulemaking also invites comment trum. William Torak, deputy chief of September, the FCC tried to update and on the extent of the obligation to dis- the FCC's spectrum engineering divi- clarify the broadcasters' obligations, but close and make available to candidates sion, said: "It's always difficult to move succeeded only in spawning more ques- all the time and discount rate options an entrenched user," but added the tions from candidates as to their rights available to commercial advertisers, spectrum could be shared. He said he and from broadcasters on what they Gross said. was "optimistic" the FCC and NTIA must do to comply. Reaching beyond the lowest unit would settle the matter, although he The audit results have also given rise charge questions, Gross said, the rule - doubted it would happen before the to an increasing number of candidates making asks several questions regarding FCC's recommendations are delivered to demanding refunds from stations. Some the obligation to grant candidates "rea- the State Department late this week. The of those demands have ended up in state sonable access" to stations' air. Among DAB issue is the only issue still to be and federal courts. other things, he said, it asks whether the resolved on the FCC's overall recom- The National Association of Broad- FCC should continue allowing broad- mendation to State, Torak said. casters, which has been pressuring the casters to refuse campaign spots during Walda Roseman, director of the FCC's FCC to intervene in the court cases, newscasts and whether the access re- Office of International Communications, welcomed the FCC rulemaking. "We quirement should be extended to cable. said the FCC's action "does not take a hope it will help clarify many of the And acting on a petition from People position on domestic DAB" but conceded confusing and apparently conflicting infor the American Way, Gross said, the it was unlikely the U.S. domestic standard terpretations of the law that have contin- rulemaking also proposes new sponsor- would be incompatible with whatever in- ued to plague both broadcasters and can- ship identification requirements for ternational standard was adopted. A sepa- didates," said NAB President Eddie candidates seeking to take advantage rate FCC Notice of Inquiry is addressing Fritts. of the rules. The ID's would require domestic DAB (BROADCASTING, Aug. 6, The rulemaking could produce revised pictures of the sponsoring candidates 1990). Also, the FCC decided that the rules, an updated "primer" of political that fill at least 20% of the screen for terrestrial and satellite co -primary spec- advertising or simply a policy statement. six seconds. -1W trum allocation at this time was most appropriate because the technology (and demand) are still unproven in the FCC TACKLES CABLE TECHNICAL STANDARDS marketplace, she said. AND EBS IMPROVEMENT NAB had a mixed reaction to the FCC chairman of the action. Alan Box, The FCC last week proposed new mandatory technical standards for cable DAB task force, said: "The FCC NAB's systems intended to insure their subscribers receive good pictures on all future of has expressed its faith in the channels. The new standard would replace the current voluntary standards, is very about the use DAB and positive which apply only to channels carrying broadcast signals. FCC said it would L as a home for it.... We hope of band continue to prohibit municipalities from adopting more stringent standards. It agency be the FCC -as the expert -will proposed exempting systems with fewer than 1,000 subscribers from the and the State able to convince NTIA federal standards, but allows municipalities to impose less stringent ones on L Department of the importance of them. is still open." band.... The door o Spectrum users may have to get used to complex spectrum management as The FCC launched an inquiry last week to consider ways of improving the new technologies continue to emerge Emergency Broadcasting System -the network of broadcast stations that and demand large portions of an already alerts the public to impending emergencies. The FCC said it will invite scarce spectrum. Torak said future bat- comments on whether to upgrade the system and, if so, how. The proceeding tles between the spectrum "haves and will also explore ways of lessening the EBS burdens on stations without have -nots" are "complications we'll be affecting EBS's operation. seeing much more of." -PA

4erierlly km 17 1!!1 TMa the Wog f1 lite station was limited to producing no NEW CRITERIA FOR SATELLITE TV'S more than 5% of its own local programing and was not counted against an own- Gping into last Thursday's FCC as full service, then the public interest is er's multiple ownership restrictions. open meeting, it was unclear if "presumed" to be served by a satellite. Along with creating standards, the FCC the commission would abolish By the FCC standards, underserved also removed the 5% cap, without jeop- the existing case-by -case approach used means either the market is currently ardizing either the multiple ownership in considering requests for satellite TV served by two or fewer full- service sta- standing or dealing with possible duopo- stations in favor of establishing stan- tions, or 25% or more of the satellite ly conflicts. dards that, if met, would presume a sat- market's grade B contour (excluding areas Removing the 5% local programing ellite station operates in the public inter- of overlap with the parent station) receives cap was a concern to both Commission- est. By unanimous vote, the FCC split four or fewer signals, said Kathleen Ham, ers James Quello and Andrew Barrett. the difference. an attorney in the FCC's legal branch. Quello said eliminating the 5% cap Satellite TV's are full -powered stations However, the FCC reserved the right "raises a little bit of a problem...we that retransmit all or part of another, usu- to deny even those applications for satel- ought to monitor this closely." ally commonly owned, station. The crite- lite status that satisfy the "presump- Barrett said the FCC needs to examine ria, called "rebuttable presumptions" by tions" on a case -by -case basis. And ap- more closely "the relationship between the FCC, basically say that if there is no plicants that do not meet the the satellite rules and the multiple own- city grade overlap between the two sta- presumptions can still petition the FCC, ership rules." tions, if the satellite will provide service to as in the past, and have their application Mass Media Chief Roy Stewart an- underserved areas and if no alternative decided on public interest grounds. swered: "We are not bound by it [the new operator is "ready and able" to operate it Before Thursday's actions, the satel- rule] if the public is not served." -pis

MAY IS LUSTIER SWEEPS MONTH Viewing rebounds from Gulf War interruptions

With most of the May books in, Geraldo was also flat, averaging a Averages for other sitcoms: viewing to syndicated shows 3.9/16. Joan Rivers averaged a 2.6/11, M*A *S *H (4.9/15, down 6 %); Growing generally rebounded to normal off 8 %. Pains (4.6/12, down 8 %); Mama's Fam- levels after program preemptions due to Among access and fringe magazines, ily (4.1/12, up 9%); 227 (3.8/12, up coverage of the Persian Gulf war had viewing was down a bit overall from last 9 %); Perfect Strangers (3.8/8, down caused a sharp drop in viewing levels year. Paramount's Entertainment To- 11%); Mr. Belvedere (3.6/8, down last February. night was once again first, with a 11%); Amen (3.5/10, up 11%); Head of May viewing levels were pretty much 7.8/16, down 6% from a year ago. the Class (3.2/8, down 11%); Hogan in line with a year ago, according to a Twentieth Television's A Current Affair Family (3.1/6, down 14 %) and ALF Petry analysis of the local Nielsen mar- averaged a 7.4/17, down 6% from a year (3.0/9, down 10%). ket reports for the May 1991 sweeps. ago. Over 60 stations now air Star Trek: The analysis is based on the results of KWP's Inside Edition averaged a The Next Generation as a strip, and the markets covering 92% of the country, 6.7/16, down 11% from May 1990. Par- show averaged a 4.1/11, up 38 %. Hunt- and is the basis for the following pro- amount's Hard Copy averaged a 5.3/14, er, in 59 markets, averaged a 3.9/8, gram ratings averages. (Gains or losses roughly flat from a year ago. Twen- down 11%. Matlock, in 20 markets, av- expressed as percentages are for house- tieth's Personalities averaged a 2.1/9, eraged a 3.8/13, up 18% in the time hold share compared to May 1990 per- down 18 %. period. formance.) In late fringe, Paramount's Arsenio Among children's programs (ratings King World's Wheel of Fortune Hall continued to cool off for the second cited are for children 2 -11), Group W (14.3/31) and Jeopardy (12.1/27) con- straight book, with an average 3.2/14, Productions' Teenage Mutant Ninja Tur- tinued to reign as the top two game down 7% from May 1990. "The show is tles was tops with an 11.4/43, up 16 %. shows in syndication. Wheel was flat not in trouble," said Petry's Kurlander, Warner Bros.' Tiny Toon Adventures av- from a year ago and Jeopardy was down but it's not growing either. However, eraged a 10.1/42, up 31% from the time one share point. LBS's Family Feud av- Arsenio companion Party Machine with period a year ago. BVT's Tale Spin averaged a 5.5/16 and Multimedia/Orbis's Nia Peeples appears to be in trouble. It eraged a 9.9/39, flat from a year ago. $100,000 Pyramid averaged a 3/12. averaged a 1.5/9, down 18 %. "The ma- Chip 'N' Dale's Rescue Rangers was KWP's Oprah Winfrey was first once jority of the time it's in fourth place or flat, with an average 9.1/42, while Duck again in the talk show category, averag- worse," said Kurlander. Tales was up 8 %, with an 8.5/42. ing a 10.9/34, up 6% in share from a BVT's Golden Girls turned in another Gummi Bears posted a 23% gain, av- year ago and with a commanding 46 first place performance among off-net- eraging a 6.2/37. Merrie Melodies had a share average for women 25 -54. Multi - work strips, with a 7.2/18, up 13% from 5.9/30, up 3 %, while Fox's Peter Pan media's Donahue averaged a 6.5/27, up a year ago. Cosby was second, with a averaged a 5.1/32, down 3% in the time 4 %. Sally Jesse Raphael averaged a 6.9/18, down 10 %, and Cheers was period. G.I. Joe averaged a 4.1/30, 5.1/25, up 14 %. number three, with a 6.7/19, flat from a down 9 %. In the weekly category, Wid- Buena Vista Television's Live with year ago. Rounding out the top five: get averaged a 4.6/21, up 11%, and Regis and Kathie Lee was roughly flat Who's the Boss (5.7/15, flat) and Night Captain Planet averaged a 4.3/26, post- year-to -year, with a 4.2/20. Tribune's Court (5.3/14, down 7 %). ing a 53% gain in the time period. -s.

22TMá ohs wadi edeaNM b. 17 NM ABC AFFILIATES GET CHANGES IN LATE NIGHT, DAYTIME Two dayparts of greatest concern are addressed at annual meeting

ABC affiliates came into Los An- geles for their annual affiliates meeting last week with questions and complaints about the network's various dayparts, specifically late night and daytime, and came away with significant changes in both areas. By the end of the meeting, station executives apparently were satisfied with announcements made by the network, as the traditional closed -door business meeting between affiliates and network executives was "relatively calm," according to one affiliate.

Late night realignment Night and day. Philip Beuth, president Beginning July 15 or Aug. I, Rick of early morning and late night Dees, host of Into the Night with Rick entertainment programing, and Mary Alice Dwyer-Dobbin, senior vice president, Dees, the network's post -Nightline talk daytime programs, spell out their and entertainment show, will be re- daypart plans to the affiliates. placed by a rotation of two guest hosts who will oversee the show until Septem- ber when either a new vehicle or another form of the current show will kick off the new season. Dees, who has an equity work with only 45% live clearance. He graphics package, new music and a new interest in the show, will continue as said the network stood to lose up to $10 opening. Mary Alice Dwyer- Dobbin, executive producer, focusing on comedy million next year with a new late night ABC's senior vice president, daytime segments. Saying he's taken the show show if affiliates fail to adequately clear programs, also announced that on July "as far as I can," Dees added, "now I the show. While juggling the need to 15, Marty Ryan will take over as the want to concentrate on working behind stabilize the post- Koppel time period show's executive producer. Ryan has the scenes to improve the format and with keeping affiliate clearances high, considerable morning television experi- make the program a stronger competitor Beuth acknowledged that he may have ence, having spent 13 years with NBC's in its time period." Although the guest underestimated the challenge. "When the Today show. Match Game's final hosts were not announced, Phil Beuth, [John] Sias asked me to take over late airing will be on Friday, July 12, noon - ABC Entertainment president, early night about six months ago, I thought it 12:30 p.m. morning and late night, said the two will was a good opportunity to put off some The rest of the daytime schedule will be "significant people who will help to root canal. Now, looking back, I'm not remain intact, although Dwyer- Dobbin keep the. show going until we have a sure I made the right decision," Beuth said Loving (12:30 -1) "continues to be new attempt." admitted. performing at unacceptable levels" and Beuth said the network will begin As additional proof of ABC's com- will "undergo changes. We've invested testing 12 or more projects to "incorpo- mitment to the time period, Beuth said eight years in the show and so have the rate into Into the Night, or use as back- the network is spending about $3 million viewers, and it is easier to fix the show ups to the show." The projects, ranging for In Concert '91, its 14 -week rock than it is to replace it." She said Loving from entries from SCTV and Guardian concert series. He said the show pro- will have a new executive producer and Angels founder Curtis Sliwa, Sid and vides stations with an opportunity to sell head writer beginning in the fall. Marty Kroft, Spy magazine and an en- young demographics to advertisers, and semble show headed by comedians Ke- if successful, the Friday, midnight -I Ws Miller time vin Meany and Joy Behar, will be test a.m. hard -rock series could become a marketed on WGNH -TV New Haven, permanent fixture. Affiliates were also pleased with the an- Conn., under the banner ABC Latenight nouncement that ABC has linked with Workshop. The test schedule begins on Different daytime Miller Brewing for a co-promotional July 8 and ends on Sept. 1. campaign to launch the new fall season. As expected, Beuth made a plea to The network is also restructuring its day- ABC officials were quick to point out affiliates to support the network as they time lineup by expanding The Home that under the agreement, Miller will try to find a show that will bridge the Show to 90 minutes, adding new hosts to purchase ad time on network and local gap, taking ABC in late night "from replace Gary Collins and Dana Fleming, levels promoting Miller Lite as well as Koppel to Clearasil," a reference to and evicting Match Game from the the promotional campaign. Featuring their desire to attract younger viewers schedule. Beginning July 15, The Home Bob Uecker, the spots offer viewers the following Nightline. Affiliates aban- Show will air at I I a.m. -12:30 p.m. and chance to win "Ultimate Football Fanta- doned Into the Night, leaving the net- will feature a new set design, new sy" trips to the Super Bowl in Minne-

ßwtlonliM J4n 17 1!!1 ?up uf ti. W 23 apolis and to the Pro Bowl in Hawaii. The spots will also feature stars of the NBA'S RATINGS ABC prime time schedule and promote CHICAGO the new fall series. Viewers will be in- BOUNCE BACK structed where to pick up Lite NFL BULLS Handbooks and game cards from specially marked Miller displays. The first WITH FINALS grand prize winner will be announced on Sept. 2 during the premiere of Monday NBC says network made Night Football, which features the Super Bowl champion New York Giants money in first year against the San Francisco 49ers. of its contract

While NBC's ratings for the Na- Upbeat affiliates tional Basketball Association By the time affiliates met with ABC finals were up almost 30% executives behind closed doors last compared to last year's finals, it was not Thursday, most of their concerns had enough to change the continuing trend of apparently been smoothed over. One af- declining ratings for network sports pro- The new NBA champs filiate said the mood was "optimistic graming. NBC's ratings fell 10% for the and enthusiastic," with the words regular season and 8% for the playoffs, nette, vice president of sports and news "great expectations" being used most compared to CBS's ratings of a year sales at NBC, who devised the net- frequently. In the meeting, the network ago. Ratings for the cable network TNT work's "multiple exclusive" strategy told station executives that although it is were also off slightly in the regular sea- for auto advertisers on the NBA. Previ- as interested as the affiliates in an over- son and playoffs. ous rightsholder CBS Sports had offered night news service, it cannot and will Despite the overall decline, NBC said category exclusivity to only one domes- not shoulder the financial responsibility it is confident the network will make tic and one foreign automobile compa- for such an undertaking. Network exec- money over the course of its four -year, ny, which Ebersol said had created utives also said it could not move for- $600 million NBA contract. Terry strong demand among the car manufac- ward without a guarantee of strong affil- McGuirk, Turner Broadcasting System turers. By the time NBC hit the streets iate clearance for the project. For the executive vice president, said earlier this with its package, he said, the auto cate- next two weeks, the network will con- month that TNT was "not making mon- gory was filled within five days. He said sider several possibilities for the news ey" on the NBA. the auto category, which usually makes service and are scheduled to provide af- "We live in a world of decreasing up I 5%-25% of the inventory on major wake filiates with a proposal on July 1. expectations; we always expect to sports, accounts for more than one -third On the topic of delaying the start of up in the morning and see lower num- of all the NBA inventory on NBC. Nightline by five minutes, to allow sta- bers," NBC Sports President Dick Eber- The auto category, as well as a Miller tion late news over-runs or give affiliates sol said last week of the NBA finals. Brewing deal, enabled NBC to sell more an added five minutes of ad time to sell, "With all of this able competition, it's than one -half of its inventory over the one affiliate said: "The door is still open great to see numbers like the good old four -year contract by March 1, 1990. for discussion, but no decision has been days'. Unit prices for a 30- second spot in made. And other alternatives will be dis- Ebersol said the network "unques- regular season games, according to in- cussed before the door is closed." ABC tionably" made money on its NBA reg- formation from Arbitron's Broadcast also apparently told affiliates that if indi- ular season and playoff games, but de- Advertisers Reports (BAR) averaged vidual stations wanted to delay the start clined to offer specifics. (A complete $44,400 in the fourth quarter of 1990 of Nightline by five minutes they could, analysis would also require inclusion of and $55,000 in the first quarter of 1991, But the network would not make a net- additional revenue from the NBC -owned a 24% increase. The increase, according work -wide change now. stations, which include wMAQ -TV Chica- to media buyers, is because of the de- ABC also put off any decision regard- go and KNBC -TV Los Angeles.) crease in sports inventory after the foot- ing the call by some West Coast affili- He said NBC made "a little bit" of ball season ends. The NBA, in the first ates for a one -hour roll -back of the money on the NBA finals, which the and second quarters, said one agency prime time schedule. "The network is network was able to calculate because its executive, "is the only place to go." very sensitive to the issue, but it's far original bid was made on the basis of a Unit prices for the championship series too early in the game to make a potential five -game final series. "When were going for an estimated $225,000, a change," said one affiliate. we got the NBA in 1989, we said we 12.5% increase over last year's champi- Bob Iger, president, ABC Entertain- would break even or make a little mon- onship. Thirty- second spots for the 1991 ment, in his prime time presentation an- ey," said Ebersol. NBA All Star game went for about nouncement, said the network is in ne- One reason NBC expects it will have $140,000, according to BAR. gotiations for a series of two -hour made money on its first year of the NBA Media buyers were, for the most part, thirtysomething movies to air next sea- contract is the aggressive sales and mar- pleased with NBC's season, despite the son. In addition, affiliate reaction was keting approach the network used. ratings drop. Said one media buyer: positive for three pilots that were NBC, according to industry sources, "The game in network TV is how little screened: Home Improvement, starring sold about 70% of the inventory before you lose. If you drop only 8% instead of Tim Allen; Home Front by Knots Land- the season started. "It was one of the 10%, you are doing fairly well." ing creator David Jacobs, and The Com- few sports that actually had tight inven- The NBA finals on NBC scored a mish from Stephen J. Cannell Produc- tory," said one agency executive. 15.8/34 over five games, which just tions. -K Ebersol heaped praise on Jim Bur- missed the record -breaking 15.9/32 rat-

31 Top ddetiwk hoadre11M kw 17 1991 ing over six games set the - by Celtics ,-_ Lakers championship in 1987. The final Il` p Y_ game scored a 19.7, second only to the record 21.2 scored in the final game of 7¿ i:Y.`__. the 1988 Lakers- Pistons match -up. NBC -'"' . _ _, F ` ï-+ had an average 43.6 million viewers per game during the just -completed finals. The network's NBA ratings during the regular season were an average 4.7/13 over 22 telecasts, down 10% from the 5.2/15 earned by CBS over 16 games last year. Ratings were also down from last year's playoff coverage, averaging 6.7 over 19 telecasts, or an 8% decline. CBS last year showed a 7.3 rating over 21 playoff telecasts. Looking ahead to next year's. NBA season, Ebersol said there will be two additional regular season games on Miami's Joe Robbie Stadium NBC, bringing the total to 24. The network would also like to expand an experiment of using smaller cameras to MIAMI, DENVER: MAJOR LEAGUE cover the games from overhead vantage points. On the personality side, Ebersol RIGHTS ON DECK said a replacement for Pat Riley, who BASEBALL left the network after one year to become ending American League approv- (about 105 miles north). head coach of the New York Knicks, is al, Miami (the nation's 15th larg- Univision's Spanish -language station, expected to be named by the end of this est television market) and Denver wLTVfrV), will seek a schedule to serve summer. (the 19th market) will become Major a nearly 50% Hispanic Dade County In the meantime, TNT's 53 regular League Baseball cities in 1993. Accord- population. General Manager Jose Can - season games averaged 1.9/3.2, reaching to several sources, the Colorado cela said WLTV and an English -lan- ing 992,000 homes, compared with last Baseball Partnership may gain at least guage station could split a 60 -game year's 2.0/3.3 reaching 802,000 homes. $4.5 million in combined annual broad- schedule in half, with radio simulcasts in Ratings were up 5% fourth quarter over cast TV, cable and radio rights. With a both languages. the same period last year, but fell during larger market and likely additional Span- WSVN(TV) Miami, which carries a lim- much of the first quarter, which David ish- language outlets, South Florida Big ited Chicago Cubs schedule, will also Levy, vice president, Turner Sports League Baseball can expect perhaps two bid, said Edmund Ansin, station presi- Sales, attributed to the Persian Gulf war. times that figure in its first season. dent. Noting that an expansion team This season's 34 playoff games aver- In each market, several TV and radio may not fare well early, and that "the aged a 3.3 rating/6.4 share, reaching 1.8 stations with established sports identities economy is not that terrific," Ansin million homes, down from last season's appear ready to lead the bidding for added: "On the one hand, we're very 3.6/6.6, reaching nearly 1.7 million rights. But Miami's Spanish -language interested in broadcasting some games; households, for a total of 30 games. A media strength, two regional cable ser- on the other hand, we won't make a bad Turner spokesman attributed the drop in vices and several sports radio stations deal." WDZL(TV) is also interested. ratings to more first round games this may provide a more competitive battle In cable, SportsChannel Florida holds season, which don't perform as well. than in the mountainous Denver area, rights to the Miami Heat; Sunshine Net- TNT had 16 first round playoff games where a single nonnetwork VHF station work, to the Orlando Magic. The ser- this year, versus 14 last year. .(KwGN -TV), a single clear channel vices also carry comparable college Unit pricing for the regular season (KOA[AMI) and a single regional cable sports schedules, although Sunshine averaged about $12,000, while playoff service, Prime Network, appear near boasts a significantly larger subscriber games were getting about $30,000 a 30- shoo -ins. base. second spot. Pricing on average was "Obviously, we believe baseball "Major league baseball is at the top of running about 15% to 20% higher than would enhance the station image," said our list," said Dave Almstead, vice last year, said Levy, with about 75% of Jerry Carr, general manager of WBFS -TV president and general manager of Sun- inventory sold upfront. Scatter pricing Miami, which next fall will enter the shine Network. "Whether there will be averaged about 20% higher than upfront fourth of five years carrying 25 Miami one or two or 12 [TV] entities involved, pricing, he said. Heat NBA games. WBFS -TV also carries I just don't know," he said. TNT had four more playoff games 25 New York Yankees games per season Leading radio bidders may be WQAM- than it did last year and those were (a practice to be prohibited once a team (AM) and WIOD(AM), both Miami. WQAM largely used for makegoods resulting exists in the region). WBFS has also held carries the Heat, nearly 150 New York from the underdelivery caused by low preliminary negotiations for rights to Mets games, University of Florida foot- ratings during the war, according to Le- Big East and Atlantic Coast conference ball and basketball and sports talk, said vy. basketball and football. Jeffrey Greenhawt, vice president and Levy's sports ad division was set up But baseball means more than image, general manager. With the Miami MLB by Turner Broadcasting Sales Inc. in said Carr, noting that "the Heat has team, he said, "We would be able to put January, a third of the way through the certainly helped us get cable placement the full thrust of WQAM behind sports." NBA season. ßst1M,JF all the way up into West Palm Beach" WIOD carries Miami Dolphins football krMitlMiy kas 17 14l1 lip el the Week 25 and University of Miami football and basketball and sports talk. U.S. URGED TO INCREASE SPENDING Sources in Denver, as in Miami, spec- ulated that network affiliates could not find space in their prime time schedules ON INTERNATIONAL BROADCASTING for enough games to satisfy the teams and would likely not compete. Ip Den- Commission says TV Marti is too costly; ver, that leaves one VHF, Tribune - recommends increased USIA funding owned KWGN -TV; two UHF's, KTVD(TV) and Telemundo's Kuso(TV), and, possibly, Fox affiliate KDVR(TV), also a UHF. The executive branch of the U.S. cost -effective when compared with other A cable deal is also likely. "Without government has a "historic pattern public diplomacy programs of proven baseball, summer's our weak spot," of insufficient commitment to value." said Bob Thompson, vice president and public diplomacy" and does not ade- Last Tuesday the House Appropria- general manager of Denver-based Prime quately fund U.S. international broad- tions Committee voted 24-11 to restore Sports Network. Thompson suggested casting operations. That was one of TV Marti's funding for fiscal 1992. A that what PSN will be willing to pay for many conclusions drawn by the United week earlier, the Commerce subcommit- rights will depend largely on how many States Commission on Public Diploma- tee, led by Bill Alexander (D- Ark.), vot- states the network is allowed to distrib- cy, which released a 56 -page report last ed to strip TV Marti of the 1992 funding ute the games. Games could be carried Wednesday (June 12) on "Public Diplo- ( "In Brief," June, 3). over two of four PSN networks in the macy in the 1990's." The $16 million budgeted for TV region, Rocky Mountain Channel and The commission recommended in- Marti, compared to WorldNet's $30.8 Intermountain West, which together creased funding (primarily to the United million budget for all other TV services, reach 1.5 million subscribers. States Information Agency) by $50 mil- is a "disproportionate allocation of tele- KOA(AM) is a limited partner in the lion -$100 million and consolidating all vision resources," the commission con- team. But "there's no linkage" between U.S. international radio and television cluded. WorldNet's budget "is not suf- the station's investment and rights, said broadcast services into one organization. ficient. Nor," it said, "is the priority Lee Larson, vice president and general The new organization would be closely given to television in comparison with manager of clear channel KOA, which coordinated with both the National Se- radio broadcasting." now carries Denver Broncos and Nug- curity Adviser and senior State Depart- Along with cuts in TV Marti, the gets and University of Colorado foot- ment officials. commission recommended phasing out ball. Larson believes the station's sports The commission joined a growing some language services at the Voice of ID and clear channel reach make it "the chorus of TV Marti foes and proposed America and Radio Free Europe /Radio logical station for baseball to want to be eliminating the service: "The commis- Liberty. "Budget reductions and the on." -M ON sion finds that TV Marti at present is not cost of programs required for competitive broadcasting in open media environ- ments make it impossible to keep 44 QUELLO ACES CONFIRMATION HEARING high -quality VOA language services on the air," the report said. FCC Commissioner James Quello breezed through his Senate confirmation Also, Kim Andrew Elliott, VOA's hearing last week and should be confirmed by the full Senate before the audience research officer, independently lasted about 15 minutes, with Senate Communi- July 4th recess. The hearing published "New Structures and Strate- his support cations Subcommittee Chairman Daniel Inouye (D- Hawaii) stating gies for United States International broadcaster was by Michigan for Quello. The former Michigan introduced Broadcasting" in late May. Elliott, and and Senator Senator Donald Riegle (D), others, do not believe the various gov- a the par- Chuck Robb (D -Va.), member of ernment committees are steering U.S. his ent Commerce Committee, also gave international broadcasting in the right blessing to the FCC official. direction. In his report, Elliot said: "So a five - Quello has been renominated for far, at least, it seems that the momentum Said is essential that year term. Inouye: "It is still on the side of preserving old the commission is led by individuals who bureaucratic structures." the communi- understand both the nature of Although he agreed in theory with the process. cations marketplace and policy consolidating services, Elliott said: In Mr. Quello's 17 years on the commis- "The United States will be hard - that he is more sion, he has demonstrated pressed to find the necessary resources than up to the task." for one international broadcast entity, let Inouye queried Quello briefly. He want- alone two or more." ed to know what the FCC commissioner thought about the quality of television Elliott did not stop at structural re- programing. Technically, Quello said, it is better, and the writing and produc- forms. He said credibility may be the tion are more "sophisticated." However, Quello said he is bothered by the biggest problem facing U.S. internation- content, which he feels contains too much "sex and violence." But Quello al broadcasts. "The main reason people pointed out that the FCC is not in the business of regulating content. tune into a foreign broadcast is to obtain Moreover, he told BROADCASTING after the hearing that he is a "First news and information that is more objec- Amendment man," and regardless of what he thinks, people are "tuning in, in tive, reliable, comprehensive and timely great quantities." Said Quello: "I am not a stuffed shirt, but society has gotten than [what is] available from domestic so desensitized. Murder is accepted as a way of life; you can't blame TV mass media." Direct persuasion, he entirely, but it plays a role." -NB said, "raises the listener's defenses [and] diminishes credibility." -tan

26 Tap of tr. W.sk fAwhosfiN km 17 1191 This May, Nobody Did It Better.

+1 7%

°The largest percent increase among his competition May 1990 to May 1991

DONAHUE

PBS MAPS OUT SCHEDULE AT ORLANDO MEETING

Ncxt fall's prime time schedule and how to get audiences to watch it dominated the 1991 Public Broadcasting Service meeting in Orlan- do, Fla., last week. With a special emphasis on noncommercial TV's role in educating and informing Americans of all ages -President George Bush con- gratulated attendees live via satellite on fulfilling that mission -about 750 noncommercial station managers and their program and promotion directors gath- ered at Walt Disney World's Dolphin Hotel to assess one year of centralized PBS power and to look ahead to the system's second network -like fall season. Pared back from last year, when the agenda encompassed all the broadcasting disciplines, including engineering, this year's June 8-11 schedule was filled with discussions of advertising and promotion, media relations, image assess- ment, community outreach and other elements of market positioning. 'Childhood' on PBS A sneak preview of the national league with Columbus is the seven -hour announced CPB -PBS Program Chal- schedule beginning in September al- Childhood, scheduled to air on consecu- lenge Fund grants totalling $6.2 million. lowed PBS members to leave Orlando tive Mondays, beginning Oct. 14. Pro- The Lyons Group and Connecticut with some specifics to promote. duced by WNET(TV) Newark, N.J., and Public Television were awarded $2.25 Over four consecutive prime time The Childhood Project Inc., the show is million to produce 30 half -hours of Bar- evenings, Oct. 6 -9, PBS will take a shot described as a "comprehensive televi- ney and the Backyard Gang. Set in a at following last fall's tough Civil War sion portrait of childhood throughout daycare classroom, the animated learn- act with another history-based mini -se- history and across culture." The series ing activities show is scheduled to pre- ries, Columbus and the Age of Discov- is to feature 15 families on five conti- miere on PBS next April. And Shari ery. The scheduling strategy that saw the nents, documentary sequences, dramatic Lewis and her puppet Lamb Chop are 11 -hour Civil War spread across six vignettes, historic stills, anthropological slated to return to national TV in January nights will this time see the seven -part films and expert commentary. 1992, thanks to a $1.08 million grant. Columbus "stunted" across the week. And celebrating its 10th season on the Paragon Entertainment will produce the The series will be repeated in marathon air, Nature will air a mini -series, "Land audience participation series for pre- form on Columbus Day, Oct. 12. of the Eagle," a tie -in with the Colum- schoolers. Additional Challenge Fund PBS hopes that WGBH -TV Boston's bus series as it examines the flora and support has been set aside for research, Columbus will benefit from audiences fauna of North America before and since evaluation and promotion associated drawn by the second consecutive 1492. Earlier in September, PBS will air with the two series. "Showcase Week," Sept. 29 through a Labor Day special produced by Maryland Public TV and Central In- Oct. 4. Again, the showcase will feature WHYY(TV) Philadelphia. dependent Television were awarded new editions of established PBS series, $300,000 toward production of Legacy, including Nova, American Playhouse Mini 160 Wioeal schedule a six -hour series "linking western and (with playwright Craig Lucas's "Long- PBS and the Corporation for Public eastern cultural development into one time Companion ") and The American Broadcasting also put money down on global perspective." To be filmed in 10 Experience (with "The Life and Times future national programs, including two nations on four continents, Legacy will of LBJ "). series for preschool -aged children and a premiere in the winter or spring of 1992. Showcase Week will also see the pre- mini -series on African Americans. Jen- wETA -TV Washington's plans to pro- miere of Edge, "an irreverent look at nifer Lawson, PBS executive vice presi- duce The Glory and the Power, a three - popular culture," hosted by former CBS dent for national programing and promo- hour series on fundamentalists and poli- correspondent Robert Krulwich. tion, and Donald Marbury, director of tics wás given a $250,000 boost from Also due to receive promotion in a CPB's Television Program Fund, jointly the Challenge Fund. That series is also

erwleesthe ka 17 11l1 How to Make Our Marriage Work

Find out at The "Married.. With Children" BPME Workshop. Tuesday, June 18th, 12 :00 Noon, Constellation Ballroom, Hyatt Regency Hotel. MAP9IEI N11 0 ,/ ,'r`j

Columbia Pictures Television ELF cemmumenro,,s u, gm, Reserved. A unit of Columbia Pictures Entertainment. Inc. slated for a spring 1992 debut. PBS as the Outstanding Public Televi- X,Y,Z exhibit. The FCC eventually dis- WGBH and The American Experience sion Manager of 1991. One of the sys- missed an indecency complaint filed series won a $186,000 grant for prepro- tem's major national series producers, over that segment (BROADCASTING, duction of Africans in America (working Kaiser's WQED -TV is also home to the April 29). title), a five -hour documentary offering National Media Outreach Center. Eliza- The PBS board of directors re- elected an Afro -American view of pre-Civil beth Campbell, founder of WETA, was Ted Capaner, vice president of universi- War U.S. history. And WNET, WGBH, voted the first Outstanding Public Tele- ty relations for the University of Utah, to WETA, WQED -TV Pittsburgh and vision Volunteer by the boards of PBS a third one -year term as PBS chairman. KCET(TV) Los Angeles were awarded and the Association for America's Pub- Beth Courtney, executive director of $200,000 each to research and develop lic Television Stations. Louisiana Public Broadcasting, and Ste- "documentary and dramatic, highly vis- And 1991 National Teacher of the phen Greyser, professor of business ad- ible mini -series for the PBS national Year Rae Ellen Mckee, a remedial ministration for Harvard Business schedule." reading instructor at Slanesville (W.Va.) School, were elected vice chairman and Elementary School, received an award chairwoman. PBS horrors its best of a satellite receiving dish. The down- One day before most PBS stations na- link, to be installed by PBS engineers, President Bush offers praise tionwide began to celebrate Masterpiece will enable Slanesville students to re- Theatre's 20th season with reruns of "I, ceive educational programing, including "For years, your efforts have promoted Claudius," CPB presented its 20th an- 3 -2 -1 Contact, Reading Rainbow and respect for learning and an appetite for nual Ralph Lowell Award for "special Futures with Jaime Escalante. education," President Bush said in his

achievement in public television" to the Also, top news category winner June 1 l address. "You push everyone in first and only Masterpiece host, Alistair among the 10 winners of CPB's 1991 the education industry to do more, to do Cooke. Public Television Local Program better," he said, arguing that public That same day in Orlando, Lloyd Kai- Awards was wGBH's Ten O'Clock News TV's programing and community efforts ser, president of QED Communications, for a feature that aired video of artist "fit right into our America 2000 educa- Pittsburgh, for 21 years, was honored by Robert Mapplethorpe's controversial tion strategy." -PK

BPME FOCUSING ON 'NEW VISIONS'

The 36th annual conference of the product." It is also important, he said, Lund, Alan Bell, president, Freedom Broadcast Promotion and Market- that cable operators work more with Broadcasting, and Amy McCombs, ing Executives (BPME) associa- broadcasters now that they are reaching president and general manager, KRON -TV tion held at Baltimore's Convention the same level of operations. Explained San Francisco. The three will explain to Center is appropriately titled "New Vi- Gould: "Fox and Tele- Communications attendees where promotion fits into the sions," since there will be more focus Inc. are an example of how [relations] "current realities of television, radio on radio and cable than in years past. between broadcasters and cable opera- and cable managements." The association is looking to expand its tors are no longer antagonistic." Sources of new revenue will also be coverage, and BPME President Bert Radio, Gould said, is also becoming covered at the convention with panels on Gould said that radio and cable provide more important to the association, and the value and costs of interactive 900 "the two biggest windows of opportuni- this year BPME held its first ever re- numbers, database marketing and direct " gional radio seminar. Added BPME Ex- response marketing. Attendance at the convention is executive Director Gary Taylor: "We are Dealing with new regulation will also pected to be off slightly compared to a doing what I think is the wave of the be covered in a session on how the year ago, although pre- registration is 90's-highly targeted marketing. Radio FCC's new guidelines on children's pro- now closed at 2,578, an increase from and cable do highly targeted marketing graming are affecting promotion and last year's 2,518. Walk -in registration and are doing more with less. Mass mar- marketing operations. Another session should account for about 300, bringing keting is not the way to go, and our that may be too timely is "Surviving a the total to 2,878 compared to 2,900 last people do not do mass marketing for the Pink Slip." year. Gould said the association was for- most part." Preston Padden, senior vice president, tunate. "We were expecting the worst The convention will also have more of affiliates, Fox Broadcasting, will deliver and we came out doing pretty well." a marketing and bottom line focus this the keynote address. Other speakers in- Membership is currently at 1,700, which year. With promotion budgets often be- clude Ruth Otte, Discovery Channel the BPME president said is off slightly, ing cut in today's belt- tightening envi- president and chief operating officer. but on track compared to one year ago. ronment, Gould said the convention will Besides general sessions, syndicators The growth of cable and radio cover- be "not just the latest graphics and the will hold meetings with broadcasters to age at the convention, Gould said, is funniest commercials, but how to do plan promotional efforts for their shows. "not a reflection of offsetting other de- more with less and maintain that level of The Broadcast Designers Association clines." A priority for BPME, he ex- quality." is also holding its conference in conjunc- plained, is getting more involved with Panels with a marketing twist include: tion with the BPME. -lr cable multiple system operators. The as- "Let's Get Creative...And Bring In sociation, he said, has always had the More Revenue," "Promoting an Inde- For more promotion-related sto- support of the cable networks. Now with pendent: Getting More With Less" and ries, see "Business" (page 53) cable growth slowing, it is important for "More Friends in High Places," featur- and "Radio" (page 35). MSO's to "generate value for their ing CBS Executive Vice President Peter

30 Programing Broadcasting Jun 17 1991 RIVERA ASSEMBLES STAFF FOR NEW SHOW Executive producer, senior line producers, six reporters and Washington bureau chief hired for `Now It Can Be Told,' TV magazine distributed by Tribune Entertainment

AI Primo, former news director going after the scam artists, consumer and television news consultant, frauds and crooked congressmen," said has been named executive pro- Primo. In most cases, taped reports will ducer of the new syndication magazine, be followed by live studio interviews Now It Can Be Told, produced by Ger- with Geraldo Rivera that somehow ad- aldo Rivera's Investigative News Group vance the stories, said Primo. (ING) and distributed by Tribune Enter- According to Primo, the program is tainment. The show is scheduled to de- encouraging its affiliate stations to con- but Sept. 9. tribute stories for air, for which both the Primo has been with the show since contributing stations and reporters would last year as advisor, working on the for- be paid. "The main incentive won't be mat and assembling the production and the compensation," said Primo. "It will reporting team. He replaces Martin Ber- be the exposure the stations get. We'll man, newly appointed president, ING, run the stories in full and possibly follow and executive producer of Geraldo, pro- up with our own angle." duced and distributed by Tribune. Pri- Stations have been enthusiastic about mo, Berman and Rivera have a working making story contributions. One such relationship dating back 20 years contribution, which Primo said will air, (BROADCASTING, Nov. 12, 1990). Geraldo involved a motel in a major tourist area Serving as the two senior line produc- using prisoners in a work -release pro- ers under Primo will be Pete Simmons, not to air it in access (see story, page gram. Hidden cameras captured workers most recently with the CNN investiga- 32). The company is currently talking to picking wallets as they cleaned rooms, tive unit, and Wayne Darwin, most re- other stations in the market and has not as well as one employe selling the mas- cently with A Current Affair. Barbara ruled out putting it on co-owned wPtx- ter key to an undercover reporter. Newman, a former 20/20 reporter and TV. Production on the show began last producer, has joined the program as According to Primo, he wants the month, and the show has about 100 sto- Washington bureau chief. show to be the most aggressive investi- ries in various stages of production, Pri- The program has hired a team of six gative magazine in syndication. "We're mo said. -3N reporters. Roberta Baskin, a multiple Emmy and duPont award winner, will THIS IS ONLY A TEST serve as Washington -based correspondent. She was the consumer affairs re- Preliminary Arbitron (ARB) and Nielsen (NSI) ratings for the May sweeps revealed a for Warner Bros. Domestic - porter for WJLA -TV Washington. solid performance Television's low The rest of the reporting team will be profile production test of The Jenny Jones Show on KVVU -TV Las Vegas. Titled Just Between Us test (April 24 -May based in New York, where the show will for sweeps 21) on non -metered Fox be produced, at the CBS Broadcast Cen- affiliate, Warner Bros.' upcoming fall 1991 talk show scored 4 rating/16 share ter. The team includes Craig Rivera, (ARB) in 10-11 a.m. slot, doubling the year -ago sweeps ratings for programing -runs Newhart scored 2/16). Geraldo's brother, most recently a pro- in the same slot (double of However, Jones ducer with Inside Edition. Christa Brad- dropped slightly from its lead -in, Buena Vista Television's Live with Regis & Kathie Lee, which a 5/21 mark for the May 1991 ford joins the program from The Report- scored sweeps. Its was not as with a 3/12 rating ers, the Fox magazine that was canceled Nielsen showing strong, for Jenny Jones. last year. Another Fox refugee joining But the talk show finished second in the market behind The Price Is Right's 10/45 KLAS -TV. To the broadcast is Richard Weiss, who did established score on CBS affiliate The hour combination of the Truth Watch KVBC(TV) - stints with both The Reporters and Be- Tell and Trial on NBC affiliate averaged a third yond Tomorrow, also canceled last year. place 3/I1. In conducting the test, Tom Marciano said, local sales manager, Reporter Gail Anderson joins the pro- KVVU -TV, Warner Bros. rotated directors frequently to concentrate on the "aesthetics" of the program and not necessarily on ratings. In exchange for gram from KPRC -TV Houston, and Alex- ander Johnson was tapped from the Par- providing facilities for the test, Marciano said the station recouped on selling all locally and charging Warner Bros. amount magazine Hard Copy. advertising time unspecified studio fees. Geraldo Rivera is serving as managing editor of the new program and will host the show. Rivera will report stories for the program only occasionally. Ralph Edwards /Stu Billett Productions has named Shelley Curtis supervising Currently the show is cleared on 76 producer of the half-hour strip Love Stories, which will be distributed by stations (18 of the top 20) covering 71% Warner Bros. Domestic Television in the fall. Curtis, who formerly served as of the country, mostly in early fringe executive producer and director of NBC's Days of Our Lives for five years, and access, with some late night and will oversee day -to-day production of the show, hosted by Kristian Alfonso. daytime clearances as well. Tribune Alfonso also has a Days of Our Lives connection-she was character Hope pulled the show from WNBC -TV New Brady for six seasons. York last month, after the station opted grMiaoltM km 17 1331 Mpaeting 71 CPT DIPS TOE IN FIRST -RUN

Columbia Pictures Television is en- tering the first -run syndication business through a project being do eloped with WNBC -TV New York. Station executives confirmed last week the station will expand its prime time access block to one hour to make room for the new show, called Ruckus. which will be paired with Warner's Love Con- nection. Ruckus will be produced by Colum- bia -owned Merv Griffin Productions, and will originate from Merv Griffin's gambling casino in Atlantic City, N.J., Viacom and the Chris -Craft United Television station group are testing a new Fred Silver- Resorts International. WNBC -TV will co- man- produced first -run sitcom strip this week called Our Old School. KCOP(TV) Los fund production of the show. Angeles will air it at 5 p.m. following People's Court. KMSP(TV) Minneapolis will air it at On the NBC side, the project is being 5:30 p.m., following Who's the Boss. KUTP(TV) Phoenix has scheduled it for 6:30 p.m. following Night Court. KPTV(TV) Portland, Ore., will air it at 7:30 p.m., following Cheers, overseen by Judy Girard, who last week and KBHK(TV) San Francisco will air it at 7 p.m., following Star Trek. WWOR -TV New York was named vice president, program de- will also test the show for a week, in July. velopment, for the NBC owned stations. In the new post, Girard will work with producers and distributors to develop syndication programing for the stations. She'll retain her post as program director SYNDICATION MARKETPLACE at WNBC -TV. The show is expected to debut in early Orbis Communications has cleared its Carolco 4 film package in 25 markets, or mid -September on WNBC -TV. It was representing 40% of U.S. after less than month in sales market. Most recent major unclear whether it would air on other deal includes Tribune Broadcasting owned stations WPIX -TV New York, KTLA -TV stations around the country as well at Los Angeles and WGNX-TV Atlanta signing up for straight cash, 20 -title package. that time. Clearly the intent would be to Top -billed recent theatrical releases include "Total Recall," "Air America," ` roll it out nationally if it works on WNBC- "The Doors," "Music Box," "Jacob's Ladder" and "The Punisher." Each TV. picture (with few exceptions) has six runs over four years. In addition to Tribune All parties are keeping mum on the stations, Carolco 4 has been sold to Combined Broadcasting Group stations WGBO- program format for the time Tv Chicago, WGBS -TV Philadelphia and WBFS -TV Miami; and ABRY stations being. "That is something we are not WCGV -TV Milwaukee, wsTR-Tv Cincinnati, KSMO-TV Kansas City and wrro -Tv talking about probably until it goes on Birmingham. Hilary Hendler, executive vice president of sales and marketing for the air," said Girard. But reports last Orbis, also reports that previous film package Carolco 3, which includes "Rambo week suggest it will combine game and II," "Rambo III," "Platoon," "River's Edge," "Red Heat," "Johnny Hand- stunt elements into an entertainment for- some," "Hoosiers" and "Extreme Prejudice," has been cleared in 68% of U.S. mat. wNBC -TV's double- access plan next fall will push NBC Nightly News with Viacom Productions has signed Darlene Hayes as supervising producer of The Tom Brokaw up to 6:30 p.m., where Montel Williams Show, hour-long syndicated strip that Viacom is ditributing on both ABC's World News Tonight and limited basis. Marty Pasetta Jr. will be directing episodes for initial 13- episode run CBS's Evening News have been for sev- to start June 4 on Chris- Craft/United's KCOP -TV Los Angeles. Plans are to offer eral years. Nightly executive producer Williams on national basis beginning January 1992. Hayes is former producer of Steve Friedman was unavailable for Multimedia's Donahue, for which she won daytime Emmy. Pasetta has directed comment, but sources said one of the last two ABC Comedy Awards specials, and has worked in last four Academy firs( things he did after taking over the Awards telecasts as assistant director. program's reins last year was to ask the station to push it up to compete head -to- Syndicated talk show host Byron Allen has formed BYCA Television Distribution head with CBS and ABC. "The feeling to take over distribution of The Byron Allen Show from Genesis Entertainment is most viewers in New York have had next season, as well as the launch of Superstars with David Sheehan in Sept. their fill of news by 7 p.m.," said one 1991. Startup of BYCA follows the hiring of Dennis Gresham as senior vice source. president and general sales manager, and appointments of David Lanken and The Ruckus project would be the first Scott Weber as vice presidents of southeast southwest and midwest northeastern Merv Griffin program to be distributed sales regions, respectively. Mary Gray also joins the company as an account by Columbia. His other shows, includ- executive. BYCA assumes distribution of his talk show in which Genesis was ing Wheel of Fortune and Jeopardy are receiving a distribution fee for last two seasons, but it is reported that Allbritton distributed by King World Productions. Communications will not be financial underwriter of show next season. ßcc

32 Programing hooilmfins km 17 MI RATINGS ROUNDUP 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM ABC ymt.:G ER(51) 18.8 /171 ABC MONDAY SIG111 MOVIE- B.ABYyI PT2. 133) 119.0 /181 9.6/18 8.4/17 9.1/17 8.5/15 9.5/16 10.6/19 11.2/21

CBS EVENING(301 MAJOR (19) yICRP)II' (71 DESIGNING (61 GOOD SP. (40) CLIPPER.s:56i 0 113/21 SILADE 10.3/21 DAD 11.7/22 BROWN 14.0/24 W SIN. 14.2/24 SPORTS9.7/17 SP. 8.0 /15 aa- NBC FRESH (35) BLOSSOM 1491 NBC MONDAY NICHE' MOVIE -FALSE WITNESS 1271 [10.6/ 19] 9.9/17 eG 10.2 /19 PRINCE 9.9120 9.0/17 10.3/17 10.8/19 11/2_25

FOX FOX NIGHT AT THE MOVIES -1( 'AI I. STREET 1811 14.8 / 91 4.8/9 4.0/8 4.7/9 4J /8 49/8 5.6/10

ABC WHO'S TILE (22) HEAD OF (25) ROSEANNE (31 COACH (8) CHINA BEACH 15) 111.8 / 211 BOSS 11.2/22 CLASS 10.9/20 153/27 13.2/22 12.1/21 11.5/22 . 12.4/22

> CBS RES(1 E 911141(9.7/18 CBS TUESDAY NIGHT MOVIE- TAKEN AWAY 140) 19.7 /171 9.7/17 9.2 / 18 10.1 /19 7.8/14 8.8/15 10.9/19 11.3/21 Nc

.e NBC MATTOCK 1N)[1115/ 201 HEAT OF THE NIGHT (91[12.4 /211 C. EVERT KOOP M.U. 156118.0/151 10.3/19 9.8/19 11.2/21 11.9/21 12.9/22 PRIN. SP. 8.4 /15 7.6/14

ABC WONDER (44) GROWING (33) DOOGIE (22) .ANYTHING (301 EDDIE DODD (63) In / 131 9.2/17 YEARS 9.6/19 PAINS 10.0/19 M.D. 11.2/20 B.LOVE 10.3/17 7.3/13 7.0/13 .co Y CBS ROCKY & (84) FIVE UP. SP. 0151 JAKE AND FAT MAN (40) 192 / 171 48 HOURS 1481 [92 / 171 so. 7.7/14 WTI :W.4.2 /8 TWO UN 4.0/8 9.2/16 10.2/17 9.7/17 8.6/16 0z NBC ( NSINI). MYSTFRIF,S(12)112.0/231 NBA FINALS GAME 2- ',AKERS VS. BULLS (1)116.1 /291 :á 14.8/27 112 / 22 12.9/25 13.7/25 16.1/28 16.7/29 18.4/33

ABC FATHER D01Ú. I\(: (651[7.1)/14] GABRIEL'S FIRE (62) [7.7/141 PRIMETIME LIVE (26) [10.8 / 21] 8S /16 6.8/14 7.1/14 7.4 /14 8.1/14 10.5/20 11.1/22 'o m CBS TOP COPS 1561 18.0/ 161 BROKEN BADGES SP. (661 16.9 / 121 OA 1:R Il DE Al) 1691 16.6 / 131 - 7.2/14 7.5/15 8.6/17 6.7/12 7.2/13 BODY SP. 6.9/13 6.3/ I3 0a g2 NBC Cosily 1141 DIFFERENT(11) CHEERS 151 BEINFELD 1121 L.:\. 1..\11 1351 19.9/ 191 = 11.8 /22 11.9/24 WORLD 12.2/24 15.0/27 12.0/21 99/18 1(1.11/211

FOX SI\IPSONS (53) BABES (71) BEVERLY HILLS 90210 (591 [7.8 / 141 7.5/14 8.5/17 5.8/11 7.4/14 8.2/15

ABC F(I.I. (21) FAMILY (15) PERFECT (30) (:OIN(. 1491 20/211 (I5) 111.8/231 11.0/22 HOUSE 11.3/26 MAT. 11.8 /25 S'TRGS. 1)1.3/21 PLACES 9.0 /17 11.4/2_2 12_2/2_4

CBS (:I1NS OF PARADISE (801 14.9/ III CBS FRIDA\ NIGHT MOVIE -OUTSIDE: WY)SIAN (55) 18.2/ 161 0 7.1/14 4.6 / III 5.2/II 7.8 / 16 7.8/15 8.6/16 8.4/16 N ç NBC Ill N'TER (74) 153 /121 NBA FINALS GAME 3- BULLS VS. I.AKERS 12)115.7 /311 11.2/23 5.11/12 5.5/12 11.7/24 14.0/27 14.6/28 16.1 /31)

FOX ,AMERICA'S MOST (77) [5.1 / II] DEA: SP. TASK FORCE (90) [3.0 / 61 4.1/8 WANTED 5.0/11 53/ II 2.9/6 3.0/6

ABC YOI.NG RIDERS (71)[5.8 / 14] ABC S,ATI RI) 1 NI(:II l' MOVIE -STR ANGER ON MI LAND (66) 16.9 / 151 6.5/15 5.5/14 6.1/14 5.4/12 5.8/12 7.3/15 8.9/19

N FOX TLy'. HID. (89) YEAR- (911 COPS 182) COPS 2 (791 4.3/10 5.0 /11 3.8/9 .- VIDEO 3.4 /8 BOOK 2.4 /6 - _ .ABC SF UAORI.U'S (82) [4.3/91 ASIR. FUN (37) ASIR. FUN 1371 'tit( SI sI)AI NI ill T MOV IL- BROKEN A AGEI. (451[9.5/17] S( \I \IER 4.0/9 4.6/10 VIDEO 9.8/19 PLP. 9.8/18 82/14 9.2 / 16 1)1.2 / 18 10.3/20 8.3 / 16

CBS 60 MINUTES 191112.4 /271 SUNDAY (511 ALL IN THE (281 MURDER SIIE WROTE(201111.6 /201 TRAILS OF ROSIE (37) 19.8 /181 'o 10.9/21 11.8/26 13.1/27 DINNER 8.8 /17 FVILY 10.5/19 10.8/19 12.4/21 O'NE11. 9.8/18 99/19 a = NBC NBA FINALS GAME4 -BULLS VS. LAKERS (4)[152/301 I.A1\: \ND ORDER SI'. (541[8.3/ 151 EXPOSE(59) Ñ 121/25 11.9/28 14.1/30 14.8/29 16.4/31 18.3/32 8.3/15 8.3/15 7.8/15

FOX TRUE(1R1110 P. LEWIS 1871 IX LIVING (70) GET A LIFE (751 MRD. WITH (46) TOP OF (591 SUNDAY COMICS (75) [5.2 /101 5.8 / II 3.6/8 3.7/8 COLOR 6.4 /12 5.2/9 CHILD. 9.4/16 HEAP 7.8/13 5.3 / II) 5.0/10

WEEKLY PRIMFTI'IE:\VERAGE ABC 9.3/18 CBS 8.6 /16 NBC 11.5 /22 FOX 5.3/ 10 YELLOW= 1/2 IIR WINNER SEASON PRIME TIME AVERAGE ABC 12.0/20 CBS 11.9/20 NBC 12.4 /21 FOX 6.3 /11 - PREMIERE ----I f NIGHTLY RATING / SHARE (1481- RANKING [44[1- PROGRAM RATING / SHARE HALF -HOUR RATING / SHARE SOURCE: A.C. NIELSEN

Broad(asting Jun 17 1991 Programing 33 RAI)IU

NEWS BOOST DROPS, URBAN HAS STRONG SHOWING

As expected, the Persian Gulf war KYW(AM) dropped from a 9.0 in winter '91 Boston: CHR has a hold on Boston, ratings blip enjoyed by news sta- to 6.8. with WZOU(FM) and WXKS -FM holding tions in the winter 1991 Birch the one -two slots with 10.0 and 7.0, survey has leveled off again -although Washington: Urban- leaning CHR respectively. some information stations seem to have WPGC -FM climbed to 12.2 from 11.8. Numbers for Detroit, Dallas-Fort picked up new loyal listeners. Among Second -place finisher WKYS(FM) re- Worth and Houston-the sixth, eighth the top 10 markets, WINS(AM) New mained motionless with a 6.4, while and 10th markets, respectively, will be York, KGO(AM) and KCBS(AM) both CHR -formatted WAVA(FM) took third released next week. All numbers reflect San Francisco, KYW(AM) Philadelphia with a 5.2. Also, a strong showing was persons 12 -plus, Monday- Sunday, 6 and WTOP(AM) Washington all have posted by WASH(FM), which jumped a.m. to midnight. -8s picked up at least half a point over their from 2.6 into fifth place with a 4.3. respective pre -war, fall 1990 numbers. Station Formar Winter '91 Spring '91 Station Formal Winter '91 Spring '91 Also, after a modest winter book, Ur- KRQR(FM) AOR 2.8 3.3 ban radio again is showing its strength, 1. NEW YORK KIOI(FM) AC 3.2 3.1 7.3 7.5 with six stations posting gains and only WRICS(FM) Urban KNBR(AM) Sports 2.4 3.1 one (WOCI -FM Chicago) slipping, al- WBLS(FM) Urban 4.6 5.4 KBLX -FM New AC 2.9 2.8 though still holding firmly in first place. WQHT(FM) CHR 5.0 5.2 KFRC(AM) Classic MOR 3.1 2.8 Market -by -market highlights include: WINS(AM) News 5.2 4.4 KKSF(FM) AC 1.7 2.8 4.0 4.4 New York: Urban -formatted WRKS(FM) WLTW(FM) Soft AC KSAN(FM) Country 3.1 2.8 4.7 4.3 gained slightly to finish first at 7.5, while WCBS -FM Oldies WNEW -FM AOR 4.2 4.3 wets(FM) picked up almost a full point to 5. PHILADELPHIA WHTZ(FM) CHR 4.4 4.0 come in second with a 5.4. WUSL(FM) Urban 9.010.8 WOR(AM) Talk 3.7 3.6 WMMR(FM) AOR 7.8 8.1 Los Angeles: KKBT(FM), which dipped AC WNSR(FM) Soft 3.2 3.5 WYSP(FM) Classic Rock 6.0 7.6 a bit in the winter '91 book, picked up a Rock WXRK(FM) Classic 3.3 3.5 KYW(AM) News 6.8 full point to lead the pack with a 6.6. 9.0 WIOQ(FM) CHR 7.8 6.6 KIIS -AM -FM finished in second, up from T. LOS ANGELES WDAS-FM Urban 4.4 5.5 to while AOR outlet KLOS(FM) 5.9 6.4, KKBT(FM) Urban 5.6 6.6 WPEN(AM) Nostalgia 4.5 5.3 continued to show improved numbers, MIS -AM -FM CHR 5.9 6.4 WEGX(FM) CHR 6.1 4.7 moving into third at 6.3. KLOS(FM) AOR 5.5 6.3 WWDB(FM) Talk 5.2 4.5 Chicago: As noted above, Urban -for- KPWR(FM) CHR 5.1 5.0 W3011(FM) Country 4.2 4.1 matted wGC1 -FM dropped a half point, KABC(AM) Talk 5.1 4.6 finishing at 9.4, still ahead of CHR out- KOST(FM) Soft AC 5.3 4.6 7. WASHINGTON AOR 4.2 4.4 let WBBM -FM, which remained in second KROQ-FM WPGC -FM CHR 11.8 12.2 KTWV(FM) New Age 3.5 with a slightly improved 8.7. The big 3.3 WKYS(FM) Urban 6.4 6.4 KLVE(FM) Spanish 2.3 3.4 news was the format/call -letter change at WAVA(FM) CHR 4.6 5.2 KLOX(FM) Classic Rock 2.6 3.1 former Soft AC WFYR -FM, which WMZQ -A -F Country 5.2 4.8 KWKW(AM) Spanish 2.6 3.1 switched to WWBZ -FM and an AOR for- WASH(FM) AC 2.6 4.3 mat quickly leaped from 1.6 to WGAY -FM Easy 3.8 4.2 -and 3. CHICAGO 4.1. WHUR(FM) Urban 3.9 4.0 WGCI -FM Urban 9.9 9.4 WMAL(AM) AC 4.3 4.0 San Francisco: Perennial news leader WBBM -FM CHR 8.6 8.7 WTOP(AM) News 4.2 4.0 KGO(AM) dropped a half point to 8.5 but WGN(AM) MOT/Talk 8.2 8.0 WWDC -FM AOR 4.5 3.9 remained in first place, .5 ahead of its WVAZ(FM) Black 4.8 6.7 4.2 4.7 pre=war numbers. Century Broadcast- WUSN(FM) Country 9. BOSTON Classic Rock 4.9 4.5 ing's CHR -formatted KMEL(FM) picked WCKG(FM) WZOU(FM) CHR 10.5 10.0 WWBZ -FM AOR 1.6 4.1 up a full point to secure its place as the wxKS -FM CHR 7.1 7.0 city's top music station with an 8.4, well WBBM(AM) News 5.1 3.9 WBCN(FM) AOR 6.8 6.6 4.7 ahead of news station KCBS(AM) (4.3) WLUP -FM AOR 3.6 WRKO(AM) Talk 6.5 6.2 WLUP(AM) and Urban KSOL(FM) (4.1). Talk 3.0 3.2 WBZ(AM) AC 6.5 5.6 WNUA(FM) AC 2.5 3.2 Philadelphia: -formatted WUSL(FM) WSSH -FM Easy 4.1 4.7 Urban WXRT(FM) AOR 3.2 3.2 picked up most of the audience it lost in the WZLX(FM) Classic Rock 4.1 4.7 winter WODS(FM) Oldies 4.3 4.2 last survey, jumping from 9.0 in the 4. SAN FRANCISCO to I0.8 -but still a full point behind the WAAF(FM) CHR 3.2 3.9 KGO(AM) News/Talk 9.0 8.5 WHDH(AM) Talk 11.8 the station earned in fall 1990. Classic 3.7 3.5 KMEL(FM) CHR 7.4 8.4 WVBF(FM) AC 3.5 3.5 rocker WYSP(FM) posted similar gains, surg- KCBS(AM) News 5.0 4.3 'Changed call letters from WFYR -FM and format from ing from 6.0 to 7.6, while news- formatted KSOL(FM) Urban 3.6 4.1 Safi AC April 1. 1991

34 Radio Broadcasting Jun 17 1991 EVENT MARKETING ADDS TO RADIO'S COFFERS Among suggestions for tapping into this billion -dollar business are for stations to become marketing partners with client or sponsors of promotion or event

Radio operators, stand up and take veloped a freestanding unit assigned the are doing on the event side," he said, a look at your medium," is a task of bringing in new business, and "then raise your hand and say 'I want to message marketers would like to lnterep announced the Radio 2000/An be the official radio station of the....' " deliver to broadcasters. Radio, accord- Alliance for Growth marketing plan for Although event marketing has always ing to marketers, is the perfect vehicle the radio industry. Martha Harrington, happened, said Schreiber, today it has for, and complement to, marketing cam- president, promotion and marketing, become the "fourth element" of the to- paigns. It delivers audiences by seg- The lnterep Radio Store, said the area of tal campaign. "One of the reasons is ments, grouped by age, ethnic back- event marketing is a "short-term simply that when you have a more diver- ground, geography and most important, world." "Clients want to see immediate sified set of media, you are going to by lifestyle. results of their efforts and evaluate have to spread your media dollars The importance of the lifestyle aspect them," she said, "and what we are at- around a little more to find people. You makes radio a sure bet for marketers, tempting to do is get results for our simply cannot be in one place and think said Al Schreiber, executive vice presi- clients, even if it means perhaps creating that you are going to find the target you dent, Burson Marsteller. "If you talk an event for them, be it a sporting event, are looking for." about how people are selling their prod- or something like a state fair." The opportunities coming in the next ucts and services today," he said, "you "All advertisers are looking for the few years are very interesting for radio, would see this whole evolution toward synergistic link," said Wagner. "I think added Schreiber, with sports events at what we call lifestyle approach. And as an industry we need to become more the top of the list, such as the World Cup that is: 'I don't want to keep hitting you attuned to the joint venture concept." For Soccer games in 1994 and the Olympics with just plain old ads; I want to sur- marketing to equal sales, she said, there in Atlanta in 1996. round you with my message.' " must be a total package. At Katz, Wagner Added Schreiber: "If you can't find Radio stations should also take note, has put together cross-promotional pack- an event, create one. You become more said Schreiber, because in 1990, spon- ages involving Katz's TV division. attractive to your clients as well as to sorship and event marketing was a $3.2 From an operator's standpoint, said your listeners. This stuff called event billion business. And in his estimation, Schreiber, the key is to be informed. marketing is not going away, it is that number will continue to grow. "Find out what the major corporations growing." -u "Sales promotions and marketing budgets are growing," said Susan Wagner, senior vice president, director, Katz Radio Group Marketing, "and radio is a won- FORMAT GOLD RUSH: STAKING derful sales promotion conduit." Radio should look to becoming the marketing partner of the client, added Wagner, be- A CLAIM IN OLDIES cause it has the ability to generate an immediate response from listeners, which is immediately evident on the client's bot- As advertisers increasingly target tom line. "As an industry, radio can be in the lucrative 25 -54 demo, radio a position to understand and embrace the programers have found a gold goals of its clients," she said, "and de- mine in oldies. While more stations at- sign packages to get results for both the tempt to grab a piece of the overextend- station and the client." ed baby boom bubble, many of the dif- The danger of poorly conceived and ferences between stations are becoming executed promotions and marketing more difficult to distinguish. Tuning events, said Wagner, is that if results are across the dial in many large markets not immediate, clients are not quick to will yield a vein of solid gold hits of the come back and try again. 1960's and '70s; the best of the '60s, "Events are a two -edged sword," '70s and '80s; soft hits of the '70s and said Schreiber, "but they add dynamism '80s; classic rock of the '70s and '80s; to a format. And, if they are done well, adult rock of the late '60s and '70s; [they] can really expand [why] the lis- mellow album cuts from the '70s, '80s tener comes to the station." Radio sta- and today; and a mix of '70s and '80s tions can play different roles in event oldies and today's top 40 hits. marketing, said Schreiber. A station can This increased format fragmentation/ - be part of the promotion or event, or a proliferation has led to many station sponsor of the event, using that sponsor- identity crises. When a number of niche - ship as a leverage to sell advertising. targeted stations in the same market play Both the Katz Radio Group and The the same Supremes or Eric Clapton or Interep Radio Store are trying to target Elvis Presley classics in any number of the marketing dollars for their client ra- variations on a theme, the average radio Stevie Wonder and Diana Ross fit dio stations. Katz Radio Group has de- listener may not know (or care) to what into a number of oldies formats

Metdwsfiglw 17 11 Radia 35 radio station he or she is listening. Such niche, fill it and try to serve the listener solution is for a station to tell the listener positioning statements as "less talk, instead of itself," he said. exactly what it is and then live up to that more mellow rock" or "the best of the Bill Stedman, program director at promise- without getting too specific. '50s, '60s, '70s, '80s and '90s" don't WMxi(FM) Miami, said the micro-frag- "We've never heard a listener say: necessarily differentiate one station from mentation has become "monumentally 'What I like most is the best of the '60s, another. confusing, especially when people '70s, '80s and '90s,' " he said. "Be- Among the more successful parties to punch around the dial and every third sides, what the hell kind of station can the gold rush is oldies -formated WCBs- station is playing the same song." establish an identity if it follows a Su- FM New York. In an industry full of A further challenge lies in creating premes record with Gordon Lightfoot copycats, "some people will jump on a identity in the three- and -a-half seconds and then Wilson Phillips and Eric Clap - bandwagon no matter what the format," it takes a potential listener to read a ton?" Stedman asked. said WCBS -FM program director Joe Mc- billboard or before he picks up the re- According to Houston -based pro- Coy. Unfortunately, a lot of stations that mote control at the start of a commercial graming consultant Ed Shane, most lis- are built on formula and theory lack break on TV, Stedman said. "You can't teners are wary of obvious marketing creativity, relatability and gut feel, Mc- be too vague and you can't be too de- slogans. With so many oldies -based op- Coy said. scriptive," he said. "We identify our- tions available, a station has to market McCoy suggested that many program- selves as 'good time oldies,' which says itself not from how it perceives itself, ers get lost in formatics and forget that just what people are going to hear when but how it best can serve the listener. listeners are people. "In most markets a they get here." Instead of positioning itself as "the best lot of adult contemporary stations play Stations that use a combination of oldies in town," a station should tell the oldies: regular AC's, Lite AC's and "not too hard, not too soft," "no silly listener "use us at the office, use us Easy Oldies," he said. "A lot of these DJ chatter" and "no contests that you before you go to bed, use us all day long stations haven't figured out who they could never win" may reflect listeners' because we don't jangle your nerves," are, and neither have the listeners." attitudes, but they don't establish a posi- Shane said. "They may sound simplis- Rather than try to be all things to all tive image beyond that suggested by tic, but they're the kinds of things that people, these stations should "look for a market research, he said, adding that the stations must do to [create] a difference." A real risk exists in playing records over and over, a challenge Shane said can be diffused by playing the right records. "Just like a CHR station: if you play the wrong records you do badly; if you play the right records you can sur- vive. In oldies, the tighter playlist very often wins. A lot of people don't understand this; they think variety means they have to have a lot of records. But that's not necessarily true." Differentiation between stations largely depends on the degree of market competition, according to Guy Zapoleon, national program director for Nation- wide Communications and program director at KHMX(FM) Houston, which programs a "mix" format of 65% oldies and recurrents. "Obviously, every station wants to position itself as something specific, while trying to maintain variety," he said. "Variety is the buzzword in adult radio today, and that's what listeners are looking for. But it's up to WCBS(AM) New York ( "Newsradio 88 ") the station to define what that variety is provided live, continuous coverage without destroying the concept." New York's "Operation Welcome of Viacom's Double KDBK(FM) San Home" ticker tape paradeJune 10 99- Francisco (above). The coverage began at 5 a.m. and KDBQ(FM) San Jose- with the stations morning anchor, "synchrocasts" a mellow rock format Brigitte Quinn, reporting live from drawing on the soft classic cuts of the Battery Park. The station dispersed '70s and '80s, designed to target disen- its news crews along the "Canyon of Heroes" on Broadway Avenue, and franchised 25 -54 listeners. "We identi- Neil Bush reported from the station's fied what listeners disliked on most oth- helicopter. Coverage concluded with er radio stations," said program director live commentary of the fireworks show Jim Herron. "We have no contesting, over New York's East River by Walter Cronkite. Pictured at right (l -r): Terry no hype, none of the gimmicky presen- Raskyn, WCBS(AM) managing editor, tations. The presentation is very natural, and Bernard Gershon, associate sincere, honest. Musically, we're all the director, news and programing, rock stuff without the edge and with above the reviewing stand at City Hall. some depth." GIs

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summer, with a series of local radio REINHARD TO DELIVER schools of public health, journalism and mass communications and event marketing promotions. KEYNOTE AT RADIO '91 conducted the five-year, $1.8 Markets included in the campaign are Atlanta; Charlotte, Preparations for the Radio 1991 million investigation and found N.C.; convention are in full gear at the youngsters exposed to broadcast Chicago; Cincinnati; Cleveland; National Association of campaigns were less likely to look Dallas; Detroit; Hartford, Conn.; Los Angeles; Broadcasters. The NAB released a favorably at smoking than before Houston; Indianapolis; broad outline of sessions planned the exposure. The study also suggests New York; Pittsburgh, and for the sales and marketing area for radio campaigns can be done at a Washington. the convention, which will be held fraction of the cost of television or The radio and event marketing of kind for a Sept. 11-14 in San Francisco. Keith other efforts, such as school -based campaign is the first its Reinhard, chairman and CEO, programs. daytime soap opera. ABC will DDB Needham Worldwide, will Paid in part by The National sponsor more than 50 different deliver the keynote Cancer Institute, the UNC research General Hospital events in 14 sales/marketing address on was part of a larger effort to major markets, reaching 32% of all in the The Wednesday, Sept. 11. determine effective ways to reduce homes U.S.A. smoking in the U.S. campaign kicked off today, June 17, and will run through Labor Day. GREEN EAR The campaign was created by SOUND ADVICE Grey Entertainment & Media, New The Chicago -based Garden York, and the radio promotion Council has created a series of free The Puget Sound Radio will be managed by Stamford, radio spots featuring lawn and Broadcasters Association has Conn. -based Local Marketing garden tips. The fall series consists of produced a guide for Seattle and Corp. 13 30- second spots and 13 60- Tacoma area businesses on how to In addition to the local second spots on seasonal gardening use radio. "The Puget Sound promotions, ABC will launch a topics. There will also be four Radio Buyer's Guide" covers topics network television campaign, additional spots sent later on winter including Seattle/Tacoma bringing approximately $5 million gardening tips. marketplace size, growth and special worth of advertising to the total The series is available on a characteristics; how to build a marketing effort. first -come, market -exclusive basis. radio campaign; how radio combines Participating stations nationwide with other media; testimonials will receive demographic information from advertisers on how well radio on gardeners and a demo tape of works, and a listing of all member FEMALE LISTENERS tips for salespeople. (For stations. More than 1,500 of the Working women account for 62% information: 312-661-1700.) books have been distributed to of radio listening by women, aged 18 area businesses, and the association and over, according to the Spring plans to send updated materials to Working SMOKING STOPPER 1991 RADAR Report. all recipients on a regular basis. women listened to more radio than A study at the University of North women who are not employed Carolina, Chapel Hill, has concluded outside the home, in every that radio broadcasts about the ABC PROMOTES daypart, according to the report. social and psychological TV SOAP ON RADIO In the midnight to 6 a.m. consequences of smoking are daypart, working women posted a effective in changing adolescents' The ABC Television Network will 3.6 rating, versus 2.7; from 6 a.m attitudes about cigarette smoking. be promoting its daytime soap to 10 a.m., 25.6 versus 19.3; from 10 Researchers at the university's General Hospital on the radio this a.m. to 3 p.m., 23.1 versus 15.9; 3 p.m. to 7 p.m., 19.4 versus 11.7, and from 7 p.m. to midnight, 7.6 versus 6.4. Numbers reflect average USA The national Catholic association of broadcasters and communicators quarter hour rating. Current RADAR results reflect gri1991 :v/quivr6 radio usage during the measurement 1990 April Honoring radio and television programs that enrich their audiences through year of May through a values-centered vision of humanity. 1991. The RADAR network Program Categories: audience reports, based on station Entertainment The Arts News and Information Religion Community clearances of programs and Awareness Campaigns Children's Programming Features PSAs commercials, are scheduled to be Stations of the Year Awards Personal Achievement Award released in August. The RADAR

I lcadline July 15, 1991 studies are jointly sponsored by ABC, CBS, National Black, For Information and /or Entry Forms call: National Office (513) 429-2663 Sheridan, Unistar, and Westwood One Radio and major To Enter...Send Tapes, Forms & Fees to: networks Gabriel Awards, Unda -USA, advertisers and agencies, and are 4400 Shakertown Road, Dayton, Ohio 45430 -1075 produced by Westfield, N.J. -based Statistical Research Inc.

38 Radio Broadcasting Jun 17 1991 IEP1A

NIELSEN ADMITS TO FAULTY RATINGS IN D.C. WT 'G calls Washington numbers `David Lynch's version of the May book'

In a rare acknowledgement of a mis- ter reflect high levels of black viewer- take in its research, Nielsen Media ship in the market (BROADCASTING, Research has asked television sta- W',r3iryhm DC- May 1991 Dec. 18, 1989). (Uduang Haqeunwar.MD) tions in the Washington market to return Mi M2 Sece Herwitz said the station continues to all copies of its May 1991 audience mea- have problems with the television uni- surement survey while the company cor- verse as portrayed in Nielsen data, rects its data. Nielsen executives said which he said overestimates the total that to the best of their knowledge the number of cable households in the mar- recall was a first, but some observers ket. In the disputed May book, for ex- said there is a possibility that the same ample, he said 38 meters were placed in problem could happen just as easily in the Montgomery County cable system, other markets around the country. representing 10% of all meters in the Nielsen said last week that underre- market. porting in the Washington market during "We put too much faith in these rat- the May book was caused primarily by ings, and they are not necessarily accu- confusion over channel placement on a rate," said Herwitz. "We're trying to be 150,000- subscriber cable system in sub- the little boy who stands up and says the urban Montgomery County, Md. Ac- emperor has no clothes." cording to a Nielsen spokesman, prob- Herwitz said WTTG would have to lems arose because the ratings service fully assess the extent of the damage was not aware the system switched its caused by the inaccurate May book be- channel positioning on April 2. Industry fore deciding what recourse might be observers last week expressed concerns taken against Nielsen. The ratings com- that the same problem could occur in pany plans to issue corrected data on the other markets as Nielsen tries to keep up "It's an Washington market by June 28, and has with the constant flux of channel posi- advised all customers not to use or rely tions on cable systems across the coun- extraordinarily huge on the previously issued data. HY mistake that has WTTG was not the only station affected The station most affected by the inac- by mistakes in the Washington book. curate May data was Fox affiliate caused us CBS affiliate WUSA -TV was also underre- WTro(TV), whose channel on the cable potentially several ported, according to Nielsen, although system was switched with the little - to a lesser extent than w'ro. The ratings watched Montgomery County govern- millions of dollars in company reported that corrected data ment channel. WTTG executives, who might result in a full rating point change became suspicious when the government damage." for certain dayparts for the CBS station channel was showing a 35 share on as well. Thursday nights while up against Fox's -Mfrs iwl lattilz Ratings data for the other network af- ever -popular The Simpsons, asked Niel- filiates in Washington, NBC affiliate sen to reevaluate the data and prompted WRC -TV and ABC affiliate WJLA -TV, the adjustment. Nielsen found that were not affected, nor were they for WTTG's audience was underreported by eral millions of dollars in damage,' independent WDCA -TV, according to as much as a full rating point in some said Thomas Herwitz, the station's Nielsen. The impact on independent dayparts. vice president and general manager. WFTY(TV) was termed "insignificant" The incorrect data could have a signif- "This is David Lynch's version of the by the ratings service, which also played icant impact on the station, which has May book." down the effect on several cable chan- been using the important May sweeps The problem is not the first between nels on the Montgomery County system. data to sell its fourth -quarter schedule. the ratings service and WTTG, which in Nielsen said some programs carried by The impact is even greater because an earlier unrelated dispute criticized stations in the market could see changes Washington is a metered market where Nielsen for underreporting its audience in share as the result of possible changes overnight ratings play an important role, more than a year ago. Herwitz, in a in the numbers of persons using televi- and the problem went undetected for letter sent to Nielsen in December 1989, sion (PUT). more than two months, from April 2 to criticized the company's information as "I can understand WTTG being upset; June 7. "unreliable and inaccurate." Among the they are a client and an important client "It's an extraordinarily huge mis- complaints, Herwitz contended that the to us," said a Nielsen spokesman. "We take that has caused us potentially sev- service needed to weight its data to bet- made a mistake." -s h.donllq i.. 17 1991 ITERNATIU \AI,

HISPANIC CABLE NETWORK PLANNED BY VENEVISION

Venvision International (VI), the Venezuela pageant. Participating sta- network owned by the Berlusconi Miami -based distribution arm of tions and Venevision would split the ad- Group. The two partners will pony up $5 the Venezuelan television net- vertising time (six minutes each), and million to produce 120 hours of the new work, said last week it would launch a Venevision would kick back 20% of its series, La Mujer Prohibida. new cable network targeted to U.S. His- net advertising revenue take, to be dis- VI has also acquired the Hispanic panic homes in 1992. The network persed on a household delivery basis. rights (U.S. and Latin America) for would compete with Galavision, the Barba said he wants to generate $1 mil- Group W Productions' On Scene reality U.S. Hispanic network owned by Mexi- lion (gross) per event. magazine. In addition, Barba reports the co's Televisa. The company has also negotiated its company is talking with MTV Networks According to Carlos Barba, recently first co- production agreement, for a new concerning a possible Latin American named president of VI, the company soap opera, with Spain's Tele -Cinco, a distribution agreement. dM will spend between $20 million and $25 million to launch Spanish Cable Net- work (SCN) between February and May of next year. Barba said the network will RAI CHAIRMAN target Hispanic women during the week PANS QUOTAS and show sports programing on the Head of leading European TV network decries weekend. U.S. Hispanic cable homes are expected to grow from 3.5 million to caps on importation of U.S. product 5 million by 1995, added Barba. Barba, who was Telemundo senior In what must be music to the ears of theless a trend that is making itself felt vice president, programing and promo- U.S. producers of television pro- all over Europe... RAI has pledged itself tion, before joining VI in April, hopes to graming, Enrico Manca, chairman, to defending an open market in the tele- reach half the available U.S. Hispanic RAI Television, blasted current protec- vision sector, also because in today's cable homes by 1995. tionist quota policies in Europe regard- culture there is strength in dialogue with After the network is established in the ing the importation of American pro- others." U.S., Barba said the plan is to expand it graming. At a press conference in Los Manca said that although protectionist to Latin America, where there are cur- Angeles on Friday, June 7, Manca also practices in the television industry are rently 8.5 million cable homes. That said the future of European television usually associated with the 12 European would happen in 1993 or 1994, said programing should be tied to a spirit of community countries, "there also exists Barba. Two other cable networks target- collaboration and cooperation, "espe- an American protectionism that damages ing U.S. Hispanic homes are in the plan- cially with the United States." us. When we ask you to dub our films, ning stages -Viva and Cable Television In Los Angeles for the May screen- we do so in a logic of reciprocity, and Nacionale, both based in Los Angeles. ings and to generate attendance for the this is something that we would ask you Program details are still sketchy at second Umbriafiction International Fes- to take into very serious consideration." this point for the proposed new cable tival of Television, held in Italy every He suggested that relaxing restrictions in network, but the daily schedule would April, Manca called protectionism a both the European and American mar- include a mix of movies, daytime serials "mistaken policy, because it will prove kets would be beneficial for producers and other series and hourly news up- harmful -above all -for Europe itself. on both sides of the Atlantic. dates. A daily eight -hour block would be Protectionism means nothing other than repeated, but prime time would consist defending an inefficient industry. It of original programing, said Barba. therefore serves only to retard modern- EUROPEAN WIRELESS Weekend sports offerings would include ization." His remarks were significant boxing, wrestling and soccer. because European television executives omsat Video Enterprises will SCN would be an advertiser- support- rarely criticize in public the quota sys- seek rights to programing on ed basic cable service, and Barba hopes tems in place. behalf of a new wireless cable TV to get operators to pay between five and He noted that similar protectionist venture in the Soviet Union and 10 cents per subscriber. sentiment within the electronic industry Eastern Europe. With frequency In addition to the new cable service, "has led to the products of the European rights and secured or preliminary Barba announced several other new VI electronics industry being no longer agreements to serve 26 million ventures at a press gathering in New competitive in world markets." subscribers in 13 markets, Inter- York last week. They include the launch While not specifically singling out national Telcell Group LP expects next year of a new barter syndication France, generally considered to be the to launch a 15- channel service in network offering movies and specials to fiercest proponent of quotas, he said Moscow with off -air, subtitled ba- stations in Latin America, on a monthly "true, there are some countries where sic and English -language premium basis. The network will kick off next this approach is propounded more channels by August or September. May with a live telecast of the Miss strongly than in others, but it is never-

40 International Broadcasting Jan 17 1991 Television is on the brink of something phenomenal... Enter the Era of

The television industry is on the brink of something phenomenal- TV Answer the era of wireless viewer interactivity. TV Answer is the first and only announced Interactive Video offers its Data Service (IVDS) for television. Now, TV Answer is malting its pioneer technology for IVDS communications openly available...to accelerate growth and encourage healthy competition in this patented immensely promising new industry. With this pioneer technology in hand, we invite companies and technology entrepreneurs to participate in this exciting new industry without having to develop alternative IVDS technology...or maybe waiting to build years until TV Answer's patents expire. Instant viewer response the next on any set with ZV Answer Imagine the possibilities! With IVDS, TV viewers will soon be able generation to order, watch and pay for pay-per -view programs right off their home TV screens. And, without picking up a phone, viewers could instantly bank, pay bills, order and charge TV-offered products on of television. their credit cards, be counted in TV polling...or even order pizza right off their TV screens. Information and instructions between viewers and program providers will be sent and received over a radio signal `pathway" that is independent of incoming TV signals. Digital data will be relayed to a neighborhood cell site, then connected to program and service providers by satellite. Soon, all the subscriber will need is a simple one -button TV Answer remote control to interact with broad- The simplest on-screen cast, cable or direct satellite programs and services. program control

16 software card slots for customized interactivity

NETWORKS Wireless Interactivity

Historic opportunity The Federal Communications Commission has voted unanimously PATENT RIGHTS OFFER to propose an allocation of one half megahertz of radio frequency $5,000 and Refundable spectrum (218.0 - 218.5 MHz) for two mutually exclusive WDS operating licensees per market With 98 percent of U.S. households TV Answer is offering to license the complete patent having televisions, this could mean wide-open opportunities for rights to its IVDS system to companies and companies throughout the nation, whether in the broadcast indus- entrepreneurs on a non -exclusive Metropolitan try or not Just how much competition there will be for local FCC Statistical Area (MSA) basis. Holders of TV Answer IVDS licenses no one can predict However, those licensed by the patent rights may use them as evidence of technical FCC to offer IVDS will need the technical capability to rapidly build capability in the FCC application process if and when an d operate an WDS system. TV Answer has IVDS technology the FCC authorizes IVDS. ready - and available - to be shared today. The TV Answer patent rights license fee, payable upon application to TV Answer, is $5,000. The fee is Make your views known to the FCC fully refundable to all who do not obtain an FCC IVDS license. Those applicants who are granted FCC The FCC is accepting public replies regarding proposed IVDS licenses will agree to pay TV Answer subsequent on- licensing rules through July 10, 1991. It may be in your interest to going royalties and a fee based on market size. Other learn about the proposed FCC rules and /or to file comments. alternative licensing arrangements also are available. (Complete details can be found in the TV Answer Patent Rights Application Package.)

TV Answer reserves the light to discontinue, increase the price or otherwise alter the terms of its patent rights offer at anytime.

Contact us today: To receive the TV Answer Patent Rights Application Package, which contains complete details of this opportunity, plus a copy of the FCC's Notice of Proposed Rule Making (FCC Gen. Docket 91 -2) send $25.00 for materials and handling to: TV Answer, Inc.; P.O. Box 30138; Alexandria, VA 22310-0138; Attn.: Patent Rights Application Request #206 or call 703-481-0317

Unlimited program and service options 7--V47mver Works on any 7V set along with a cable converter, broadcast or DBS signal

e, Cop fright 1991 TV Answer. Inc. CABLE

THIRD QUARTER BASEBALL SALES IN SLUMP Third quarter, so far, is `not moving at all' ; that is expected to change in coming weeks, but no one seems quite sure how

Given the plagues that have beset So far, ESPN has found customers competition from other sports diminish- the sports advertising market, willing to buy time on baseball. May es, he is hoping rates will rise, as usual, baseball on cable has had a sur- and June were 100% sold out, according and that will attract advertisers to what is prisingly decent second quarter. But no to Jack Bonanni, ESPN's senior vice usually a stronger quarter. one seems sure what to expect for the president, ad sales. But, he said: "We ESPN, in its second season of base- third quarter, since unlike past years, usually sell six weeks in advance. Now ball, is seeing its baseball ratings down third quarter sales are barely moving. we're writing two or three weeks in ad- about 5% from last year, from an aver- The late- breaking network upfront mar- vance." And less inventory has been age of 1.9 to 1.8 so far, with 58 of its ket has kept advertisers busy, and sold this year than at the same point last 170 games played. The number of they're coming late to the baseball spot year, noted Bonanni. Despite slower homes reached -1.06 million-remains market. sales, however, ESPN says it has ex- the same as last year. ESPN is selling Although inventory was not as tight as ceeded its sales goals so far this year. based on last year's actual ratings, in past seasons, it was relatively tight in Bonanni is not sure what will happen which means makegoods are minimal, the second quarter, although a fair third quarter, except that it will be late according to Bonanni. Last year's esti- amount of discounting was going on, breaking, as was second quarter, since mate of averaging a 3 rating helped according to advertisers. Third quarter, the delay in the network entertainment ESPN rack up a $40 million loss. so far, is a different story. "It's not upfront has thrown everything off. "I'm But ESPN had hoped it would do bet- moving at all," said one advertiser. That foreseeing a nervous stomach for third ter this year, now that viewers will know is expected to change in the next couple quarter," said Bonanni, "but I'm not to look to it for baseball. When Steven of weeks, but no one seems quite sure going to panic about it." Bornstein was named ESPN's president what to expect. As ratings escalate in third quarter and last September, one of his goals, he

44 Cable Nwiafliq Jw 17 H!1 said, was to increase ratings through said. Sponsorship unit rate prices are up as I would have liked," he said. And more aggressive marketing (BROAD- 15% to 20%, but spot is not doing so like ESPN, Moss is still doing June busi- CASTING, Sept. 17, 1990). Obviously, well. "If the spot market is weak, it ness in June, and he is hoping the Yan- that goal has not been fulfilled. hurts us," said Kunath. kees' rise will attract more advertisers in "We're disappointed that we didn't But nothing seems to affect ad sales the third quarter. So far for the season, do better. We are glad, though, that we for regionals more than how well the ratings have been flat. maintained our share. But we were teams themselves are playing ball. "The MSG also has a lot more inventory on hopeful for more," said Bornstein. performance of the team is the key vari- its hands than it did last year. The net- While he had no clear answer for why able," said Kunath, citing successful work now carries 100 games (last year it ratings did not grow, Bornstein attribut- teams in Pittsburgh and Houston that had 75), and unsurprisingly, revenue per ed it to, at least in part, the "continual have spawned successful advertising, game is higher. On top of that, MSG is fragmentation of the marketplace." and bad playing in Baltimore that has selling 90% of the inventory in the 50 Nationally, ESPN's only other com- resulted in flat sales. games it sold to WPIX, and that's proving petition is CBS, with 16 games, and that That is certainly having an effect on to be a mixed blessing. It will take a hasn't been a competitive factor in terms MSG Network's efforts to sell the Yan- year for advertisers to get used to the of ad sales, said Bonanni. Some others, kees to advertisers. Starting the season change, according to Moss. "People however, namely the unwired networks at the bottom of its division, the Yan- have to be conditioned that we're selling which as of this season number three kees are slowly coming back, and right WPIX," he said. But the problem of hav- (Raycom joined Stuart Broadcasting's now are in the middle of the division ing two entities selling the Yankees, 18- year-old operation, and two -year-old pack and about three- and -a-half games which often led to advertisers pitting one Baseball Net; BROADCASTING, Feb. 25). out of first place. "People are having a against the other, has been relieved. Bonanni said he has "not noticed signif- more positive feeling about the Yan- "It's helped us raise unit rates a bit," icant competition from them." But that kees," said Doug Moss, senior vice said Moss, although pricing has re- remains to be seen. president, ad sales, at MSG. mained largely flat from last year. According to one advertiser, Bill Along with ESPN, MSG is feeling the How the Yankees do the rest of the Sherman, vice president, network super- effects of the late- breaking broadcast season could have a lot to do with what visor, McCann-Erickson, those unwired network upfront. "We suffer from the happens to that pricing. "Winning is networks are proving tempting. With ad trickle -down theory," said Moss. contagious," said Moss. "Losing is also budgets down and less money to go MSG's own upfront "wasn't as positive contagious." -SIIM around, Sherman says he's not doing too much business with ESPN. "The unwired networks are associated with local teams. They're more attractive than ESPN's national games, which likely do ABC GETS CABLE FRIENDLIER best in local markets anyway," said Sherman. Network has deals with MTV and Lifetime Regional cable sports networks are another way national advertisers can try On the heels of ABC's deal to air a chill, Lifetime's president, says that is to reach baseball fans, but they still have Nickelodeon original sitcom for merely coincidence. "This was unantici- a long way to go. If an advertiser tries to six episodes this summer, the pated. The movie was produced in mind put regional cable network deals togeth- network has entered into one -time pro- just to air on Lifetime. There were no er to create a national buy, then "you're graming arrangements with two other early talks about it with ABC," he said. confronted with the lack of audience cable networks -Nickelodeon's sister The deal came out of "a series of infor- data," said Sherman. network MTV and Lifetime Television, mal discussions on a number of topics Regionals, though, continue to do of which ABC is part owner. Although between us and ABC," Burchill added. much of their business locally and not as extensive as the cross- promotion- The deal does not represent any grand through long -term sponsorships, and al ABC/Nickelodeon deal that has both plans or strategy to program for ABC or find that national advertisers aren't as networks airing the same show in the any other broadcast network, according enthusiastic about spot sales. "We have same week, these two new arrangements to Burchill. But, he added, "If you be- a problem with spot," said Robert Kun- could represent the tip of the iceberg in lieve in any way that the 90's will be a ath, senior vice president and general relations between broadcast and cable time of alliances between broadcast and manager, Group W Sports Marketing networks. cable, this certainly makes sense." Nor (GWSM), which sells national ad time In November, ABC will air a one- is Lifetime predisposed to working only for nine major league baseball teams on hour special celebrating MTV's 10th an- with ABC, and would have been willing regional networks around the country. niversary. ABC has licensed the show to license the movie to another network GWSM has about 20% to 25% of its for two runs, and after that the program if one had been interested, according to inventory devoted to spot sales, and total could likely be seen on MTV itself, de- Burchill. inventory is running about 80% sold for pending on the clearance arrangements it The possibility of network interest third quarter, meaning very little spot makes with the musical talent who will will not change the way Lifetime pro- business has been done so far. appear on the show. grams or makes its movies, he said. GWSM's sales are up 100% for both ABC is doing it the other way around "We won't produce anything differently second and third quarter, which is not with Lifetime. Stop at Nothing, a Life- in order to have the networks pick it surprising, given the organization was time original movie starring Veronica up," said Burchill, but Lifetime will just getting its operation started last Hamel that already premiered on the ca- reinvest the money gained from any li- year. And where sales are up, rates are ble channel in March, will air on ABC censing arrangement back into program- up, according to Kunath. "We did not this summer. The movie was produced ing. decrease unit rates to increase sales," he by ABC Productions, but Thomas Bur- The MTV and ABC deal, which was litrN/eelly !w 171991 Cable 45 expected (see BROADCASTING, June 3), to library programing, it includes Fox came out of discussions for a pilot pro- network and children's network pro- WTBS REVAMPS duced by MTV called Heads Will Roll, graming and can only be carried on ca- which ABC passed on for the fall. As to ble systems that don't have a Fox affili- why MTV would want a program so tied ate. LOOK WITH to its own identity on another network, "Obviously there are a number of ap- Doug Herzog, senior vice president, proaches we could take in developing a NEW GRAPHICS programing for MTV, said, "we wanted basic cable network," said Bill Scher - to throw a really big party and invite as eck, Fox's vice president, cable affili- WTBS(TV) Atlanta's scheduled many people as we could." ates. "With technological advances on -air facelift will be unveiled Like Lifetime, MTV says the licens- coming on, there are any possible num- between late August and early ing arrangement is not part of any big ber of potential options that might make tall. according to Terry Segal, the super - plan or agenda. "Ninety -nine percent of sense." station's new executive vice president our effort is focused on our core net- But not all of Fox's cable plans re- and general manager. The programing work," said Herzog. Still, "Now we quire waiting for technology to unleash content won't change, but graphics will have a relationship [with ABC]. The unlimited cable space. "There are things have "a more contemporary look" and lines of communication are open," he we can start working on right now. It's program schedules will be made more said. something we want to move on," said "user- friendly" by having more creative Although MTV is still working on Schereck, adding that within the next packaging of films and series episodes, signing the four "major" musical per- several months, Fox may be likely to said Segal. formers who will be on the show, Her- announce plans for a basic cable net- For the short term at least, Segal fore- zog said the working list of possibilities work. sees no major programing changes at is what convinced MTV to air the show One source close to Fox said that the wTBS. "We've got to have fun with the during a sweeps month. -MN company's initial plans for a basic cable programing we have." Not that it won't network when it formed the cable pro- continue to acquire programing, but graming unit were to create a channel -tun product is still too cost -pro- using Fox library programing. FoxNet "first hibitive for us to be a major player in the uses a lot of library programing, which market," he said. The series and movies FOX EYES could be used as well for a basic cable it can afford to acquire, however, will network, minus the Fox network pro- consist of more contemporary titles than graming. "The difference in a Fox basic BASIC CABLE what largely fills WTBS's library now. cable network and FoxNet is only the network shows," said the source. No matter what it buys, Segal doesn't Now that Fox Broadcasting has Although plans have initially called think the network will get anything that FoxNet up and running on TCI for putting on mostly Fox inventory will surpass the performance of the and other cable systems, the Fox "and going from there," according to James Bond movies the superstation cable programing unit, started weeks be- the source, such a channel could con- aired in January. "There's nothing in fore the TCl/Fox deal was struck, is ceivably not only be used for library anybody's library that has better viewer starting to focus its attention on creating movies and old television sitcoms and appeal than the Bond movies," he said. what was its initial mandate -a basic dramas, but could possibly be used to WTBS made ratings history with its cable network, which could likely be timeshift Fox network programing or to James Bond film festival, which aver- announced in months. While FoxNet is try out programs that could later appear aged a 7.9 rating in cable households. technically a cable network, in addition on the network. -4Nl WTBS plans to rerun the movies (part of the $200 million MGM -Pathe library Turner bought last October) as a week- COX, NEWHOUSE CONSIDER PPV OLYMPICS DEAL long festival in the fourth quarter. What should have been another bright Olympics Triplecast executives met last week with the two MSO's that spot for WTBS this spring and summer stand in the way of the three -channel, pay -per-view event using The isn't turning out to be one. The Atlanta Discovery feed to carry one the PPV channels they Channel of Olympic -and Braves, who went from last place in weren't shown to the door. "We've had a conversation, and there is no their division last year to battling for Newhouse President Robert Cox and New- resolution," said Miron. Cable first this year, aren't transforming their each a of Discovery, have long been opposed to the idea house, 24.5% owner better play into better ratings. In fact, giving up Discovery and being relegated to 12 hours of programing on a of ratings are down slightly from last year, composite channel that would be shared with The Family Channel, which is Segal said, but he's hoping that as the also the plan. Marty Lafferty, PPV vice currently reviewing Olympics presi- season progresses, and the NBA ends, dent, saying he was their [Cox and New - wouldn't comment, "honoring the Braves ratings will pick up. house's] request that we not conduct negotiations in the press." WTBS has been treated a bit like a But according to one source, although Cox and Newhouse are considering stepchild since TNT was launched two working with the PPV Olympics, they are not interested in the package NBC years ago, and part of Segal's job will be is offering. "What they [NBC] have in mind, Discovery isn't interested in," to give WTBS back some of its lost luster. said the source. "Discovery won't close down for two weeks." One possibili- "Our goal is to remind viewers and in- ty is that Discovery wants to be the home the composite channel (which of dustry that TBS is still the number -one so there would be no channel displacement. CNBC is supposed to be), rated network. I want to attach more Another possibility is that Discovery wants to stay on the air more than 12 excitement and have the network devel- hours, or have prime positioning of those hours. Discovery currently programs op personality and attitude," said Se- 18 hours a day, from a.m. to 3 a.m. 9 gal. -mat

....died1., km TEGHI0LOG1

TV ANSWER QUERIES POTENTIAL LICENSEES Company is looking for businesses to help it build interactive TV market

TV Answer Inc., Reston, Va., has begun seeking entrepreneurs Hughes across the country to help it build 6eostationary a market for interactive television tech- Satellite nology. The company has begun considering potential licensees for patented technologies in its Interactive Video Data Service (IVDS). The rights sale started earlier this month, several months before the FCC is likely to allo- TV cate the spectrum proposed for the system. Answer "We're making our technology avail- Heodyuariers able early because we want to remove TV Atrlswer impediments to the development of the industry and leave little question in anybody's mind that we're going to do it," said Rich Miller, TV Answer vice president, corporate development. "The second objective is to make it possible for as many different types of people as possible to have the technology." Said Fernando Morales, TV Answer Rada z19R5 president and chief executive officer: Signla "The main concern is to try to convince Hughes VSAT Microwave the main players [in the consumer elec- 40w14404 /nb ft (Ground Saation Transmissiml tronics industry] to invest the money to generate the product." The IVDS system will operate through satellite VSAT ground stations Cable ter that will be distributed throughout communities, similar to cellular telephone All boxes. Low-power RF impulses from Broadcast TV Answer homes and TV Answer Channels headquarters in Reston by way of a Hughes satellite are to be relayed Satellite through the ground stations. Broodta st Consumers will access IVDS from set -top, low -power receiver- transmit- ters. A series of "TV Ask" signals will be received on the box as an interactive program is being aired. A question will appear on- screen. Viewers may send an affirmative answer by operating a re- e mote control unit that will signal the TV e Answer box to send another low -power signal to the ground station. The TV Answer computer then processes the thousands of arriving impulse applications that could include pay per view, home shopping, home banking and polling. TV Answer has been attempting to gain FCC approval of its system since

áMioeNM tea 17 1M1 Tahwleyr 47 1987. The National Association of ever, the nonrefundable fees are "con- interference potential," NAB said in its Broadcasters, Association for Maximum siderably less" than the refundable fees, comments. Service Television (MSTV) and several Miller said. Among NAB's suggestions were other organizations opposed a 1988 pro- TV Answer would like to see their moving the proposed allocation from posal to begin the system's operation technology in operation "one day after 218 -218.5 mHz to 218.5 -219 mHz, the adjacent to TV channel 13 (210 -216 the commission licenses somebody," setting of minimum distance require- MHz) due to possible interference Morales said. The company operates a ments between the IVDS grounds sta- (BROADCASTING, March 28, 1988). small manufacturing facility in Chantil- tions and power limitations on the home The commission reproposed the TV ly, Va., which has already produced transmitters. NAB also opposed the use Answer system earlier this year, follow- several for transmitter/receiver boxes of notch filters to block out persistent ing an extensive redesign completed and remote control units for the first interference to channel 13. The current with the cooperation of NAB and MSTV homes to buy the system. But to make proposal calls for installation of notch (BROADCASTING, Jan. 21). The new pro- the company's goal of one million in- filters to consumer TV sets at TV An- posal would provide 500 kHz (218- stalled boxes within the first year of swer's expense in the event of interfer- 218.5 mHz) for IVDS. Special provi- business, TV Answer will have to li- ence complaints. The proposal "is a sec- sions are written into the proposal to cense one or more large consumer elec- ond -best solution for interference protect a channel 13 station within its tronics manufacturers to build the equip- protection and no substitute for proper Grade B contour. ment as well. spectrum planning and management. In- Competition will be encouraged by "We're trying to have a list of big terference to television reception must the authorization of up to two licensees manufacturers involved in this," Mo- be prevented from occurring, not cured in a market. (Those acquiring licenses to rales said. "That's also why we're sell- with `Band -Aid' technology motivated the TV Answer technology will also ing patent rights today-to attract manu- by the complaint of a viewer," the asso- have to qualify for FCC licenses to use facturers in a totally free- thinking way." ciation said. the spectrum.) Each applicant must The company said the local license MSTV's comments echoed NAB's serve at least 50% of the proposed ser- offers are not being made to help finance call for distance and power require- vice area and construct 10% of its TV Answer's continuing operations. A ments. The association also asked for ground stations within a year, 60% with- "significant" amount of capital has al- rules protecting TV translator stations in five years. The FCC would also re- ready been invested in the IVDS tech- operating on channel 13. "TV translator quire applicants to show financial ability nology, Miller said. (TV Answer is stations operating near or outside the to construct their systems. mainly backed by a group of Mexican Grade B contour would be especially "The original intention of TV Answer businessmen.) "Recovering capital susceptible to interference caused by was to try to build a national system and costs is not necessarily one of the rea- IVDS systems operating at full power," to build out cell sites ourselves," Miller sons we went into this. It may be a side MSTV said. MSTV, however, support- said. "The commission decided they benefit," Miller said. ed the notch filter proposal. wanted local licensees and to have a The FCC received comments on its Any nagging doubts about IVDS from 10% build -out in the first year.... We proposal last week. NAB and MSTV, the broadcast industry may be overshad- think that's right. They've made the cor- TV Answer's main detractors in 1988, owed if TV Answer can show a wide rect decision." Using local operators did not totally condemn the technology. interest and consumer demand for inter- and their capital is the best way to build But they asked for more to be written active TV. A day after running large ads an interactive TV industry, he said. into the proposal to protect channel 13. in the Wall Street Journal and the Wash- TV Answer is looking for a mixture of "Interactive video service as described ington Post on June 6, TV Answer re- cable systems, broadcasters and other by TV Answer represents interesting ceived inquiries from about 200 possible established organizations as licensees of technology, which may or may not ulti- investors. "They run the gamout from its technologies, along with a significant mately have any public appeal. The individual to corporations." Miller said. number of small entrepreneurs. "The commission should take a very conser- "We also had about 150 people as a lesson that we learned from cellular was vative approach in considering the allo- result of the NAB show [exhibit last that the range of people that made application of such a service and not subject April] that expressed an interest in li- cations ran all the way from major na- existing television licensees and their censing. We're seeing a good respon- tional corporations down to local entre- viewing public to any threat of increased se, anus preneurs, and that is a reality of this broad service," Miller said. There will be two different licensing EIA GIVES DAB IMPLEMENTATION PRINCIPLES options for prospective investors, de- The Consumer Electronics Group of Electronic Industries Association (EIA) pending on the size of the market and has approved a statement of principles concerning digital audio broadcast- company. The refundable option re- ing (DAB) implementation. The association generally supports the early FCC quires an investor to send TV Answer a initiatives on DAB, but said it is "premature to try to establish a comprehen- $5,000 check, which is placed in es- sive plan for the implementation of digital radio, including such complex crow. If there are more than two appli- issues as spectrum allocation, system criteria, transition scenarios and the cants in the market, the investors not like." receiving FCC licenses will get their EIA called for U.S. negotiators at 1992 World Administrative Radio money back, and the winners' money Conference (WARC) to "ensure that the needs of digital radio are ad- will go to TV Answer. In addition, each dressed," but did not take a position on what spectrum allocation decisions applicant will pay a royalty fee, based should be made at WARC. DAB implementation should protect "the valuable on the size of the market. The nonre- role played by terrestrial broadcasters in American society. Neither cable nor fundable option calls for a one -time fee, satellite, however, should be excluded from the delivery of digital radio," which is not returned if the applicant EIA said. does not become an FCC licensee. How- q iedrisNp koodeastiy J. 17 1991 H U G H E S C O M M U N I C A T I O N S , ._9ne=CaTeler ca: at, HUGHES EXCELLENCE 111111111111111111 411111=111111=11111111111111

Hughes Communications' satellite replacement program ensures C -band capacity well into the 21st century At Hughes Communications, we give you and continuity of our customers' transmissions, the most advanced technology and we back it 24 hours a day, 365 days a year. with the most comprehensive service available in We are providing even further protection satellite communications. for our Galaxy/Westar customers with Galaxy VI, That's the Hughes commitment to excellence. our in -orbit satellite spare. In fact, long after the Our C -band fleet, led by our Galaxy satellites, turn of the century, we will continue to deliver has earned a reputation as the premiere cable the level of excellence in satellite communications satellite system in orbit today. In addition to our services that our customers have come to expect cable and broadcast services, our audio services of us. have taken a leading role in the industry. Hughes Communications. Our commitment Coupling sound engineering with a team of to excellence will continue to make ideas happen - dedicated professionals, we ensure the quality well into the 21st century.

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DBS BALL BACK IN FCC COURT Removal of petition to deny TCI could pave way for orbital assignments, consortia

The FCC may soon be in a position maintaining dialogue with other players, each to Continental, DBSC, Directsat to grant a direct broadcast satellite TCI's John Bringenberg, manager, stra- and Echostar and eight channels each to construction permit to Tele -Com- tegic planning, said however, that until Dominion and USSB, it withheld its munications Inc. subsidiary Tempo Sat- the FCC allocates remaining orbital po- grant of 11 channels to Tempo, pending ellite Inc., nearly two years after the sitions, "nobody has a sense of who is a ruling on Media Access Project's commission "reserved" 11 DBS chan- best to talk to -whose room you'd be (MAP) petition to deny Tempo's appli- nels for it. But even with a petition to sharing." cation. deny its DBS application all but out of Of singular interest are 24 remaining Tempo petitioned the FCC in Septem- the way (BROADCASTING, June 10), ICI channels at 119 degrees west longitude, ber 1989 to reconsider that non -grant faces other regulatory hurdles on its way the last of three positions capable of grant, asking that it be allowed to file to delivering TV to 18 -inch home satel- providing service to all continental Unit- due diligence, as if it had a construction lite antennas. ed States (full -conus). Five companies, permit. When the FCC failed to act on Prospects for high -power DBS ap- including Tempo, are vying for portions that request by the time due diligence peared raised from the near dead two of those 24 frequencies. rolled around in 1990, Tempo went weeks ago when Hubbard Broadcasting - Experts agree that only three orbital ahead and filed due diligence docu- led United States Satellite Broadcasting positions, each offering 32 channels, are ments. and Hughes Communications claimed suitable for full -conus (continental Unit- Earlier this month, MAP filed to with- their $100- million -plus contract assures ed States) service: 101 degrees west lon- draw that petition, which had argued the launch of the nation's first true high - gitude (now occupied by 27 Hughes that a 1986 antitrust finding against ICI power DBS satellite in mid -1994. channels and five USSB channels); 110 in a franchising case rendered Tempo But other DBS players, including degrees (now occupied by 27 Advanced unfit on character grounds. Under terms TCI, said their own business plans will and five free channels) and 119 degrees of the proposed MAP-TCI settlement, remain on hold until the FCC assigns (with eight channels assigned to Domin- MAP would withdraw the petition in orbital slots to five of the nine DBS ion Satellite Video and 24 unassigned). exchange for $50,000 in legal fees. companies. The FCC is committed to making or- According to several sources, the In addition to jockeying for orbital bital assignments company by company, FCC must still address the character is- assignments, TCI has discussed possible as it rules on each company's due dili- sues raised in the MAP petition. But co- ventures with at least three other gence- materials documenting efforts, given a grant of channels, the question DBS licensees, said Advanced Commu- including making satellite construction would persist: would Tempo still remain nications President Dan Garner, Direct contracts, to advance their business second in line for the 24 frequencies at Broadcast Satellite Corp. (DBSC) Presi- plans. Earlier this year, the commission 119, based on its early 1990 due dili- dent Harley Radin and Directsat Presi- assigned slots to Hughes, USSB, Ad- gence filing; or would the FCC rule dent Frank Trumbauer. vanced and Dominion. TCI's filing ex parte and moot until the Like Hughes and USSB, these and Remaining now, in the order they date channels are granted? other companies could combine channel filed, are (I) Denver -based Echostar, (2) "It's our position that we are entitled assignments and/or assets to operate to- Tempo, (3) Washington -based Direct- to Feb. 21, 1990, as our date in line," gether at one orbital position. Propo- sat, (4) Anaheim, Calif. -based Conti- said Bringenberg. nents have long stressed the advantages nental Satellite Corp. and (5) Washing- Given 11 channel assignments at 119, of offering the most services at one posi- ton -based DBSC. Tempo would still face another hurdle- tion with one common transmission and If Echostar's Il granted channels creating a competitive service offering. encryption system, thereby allowing were assigned first to 119 degrees, Tern - Even with 4 -to -1 digital video compres- consumers to purchase only one set of po -TCI might be granted another Il sion, a grant of 11 channels would give equipment and to point their antennas channels there, since it filed due dili- Tempo only 44 video signals to offer. once and for all. gence next after Echostar. Noting that Tempo's original request for "We'd be receptive to a partnership But, in the eyes of at least a few 32 channels predated video compression with TCI or any other major player," competitors, including Advanced's Gar- development, Bringenberg said Tempo said Radin, adding, "1'd rather have ner, ICI has never really had a DBS would "take a fresh look" at the mini- one -third of a working business than construction permit, and, therefore, its mum capacity needed to compete. 100% of a lot of hustling." Trumbauer due diligence filing was not entitled to Said Radin, "It certainly does seem a agreed, saying, "It would be better for FCC consideration. merger for players with 11 channels DBS to have someone like TCI in- In fact, in August 1989, when the could be a good thing. DBS has attracted volved." commission granted 27 channels each to pioneer types, but all of us would really Confirming that the cable giant is Hughes and Advanced, Il channels like to get something done." -rK

Sri MAN Sn.leastiM km 17 IMt H U G H E S C O M M U N I C A T I O N S <'331. HUGHES SERVICE

With the launch of SBS -6, Hughes Communications ensures Ku -band capacity into the 21st century. Hughes Communications means satellite service and the occasional use video markets. These services that's right for your business. No matter what you feature a customized transponder reservation system need. Or when you need it. that allows customers to respond to fast -breaking Private satellite network owners entrust their news and special events, quickly and efficiently, with communications to our SBS fleet of Ku -band satellites. more availability and less contention during peak They know they can count on Hughes for reliable periods. interactive data, voice and video services. And the Our mandate is to provide unsurpassed satellite successful 1990 launch of SBS -6 reaffirms our dedi- communications. That's why Hughes' team of experts cation to meeting increased customer demand for continuously monitors the entire Ku -band fleet to Ku -band satellite communications. ensure quality transmission around the clock. That's SBS -6 expands our capacity for business net- service you can count on. works. Additionally, SBS -6 enables us to inaugurate Hughes Communications. We have the services services targeted to satellite newsgathering (SNG) to make ideas happen -well into the 21st century.

WE MAKE IDEAS IIAPPEN.' HUGHES HUGHES COMMUNICATIONS Subsidiary of GM Hughes Electronics BTJSITVE SS

MEDIA COMPANIES RE- BALANCE THE BALANCE SHEET Growing number use equities to raise funds and retire debt

The wonders of debt were well tout- ed in the 1980's. Principal and ROSTER OF 'RE- EQUITIZATION' interest repayments could be indi- vidually structured according to each STOCKS AND /OR STOCK- RELATED SECURITIES OVER LAST 12 MONTHS company's needs, and the latter provided a tax -deductible expense. The leverage itself was supposedly manageable in a growing economy and provided inves- ILO tors with a built -in upside. Several years ago equally important truths about the burdens of debt became apparent. But until recently few compa- Company Proceeds Type of Financing nies had any alternative but to let the problem reach crisis proportions, at Clear Channel $22,500,000 Proposed secondary stock which point a renegotiation with credi- Commst $195,000,000 Convertible debt/secondary stock tors would take place. Great American 13,100,000 shares Debt/common swap Heritage Media $16,200,000 Convertible preferred Within recent months the rebound in Laser -Pacific $16,000,000 Proposed initial public offering the equity market has provided the es- Orion Pictures $285,000,000 Proposed debt swap sential condition for financing using Tele- Communications $332,408,000 Convertible debt stocks or stock -related securities. Com- Telemundo $38,000,000 Secondary stock panies- including Time Warner, Via- Time Warner $2.1- to -$3.5 billion Proposed rights offering corn and Clear Channel Communica- Tribune $150,000,000 Proposed convertible debt tions-have either sold or are in the Turner $382,000,000 Preferred /common swop process of selling stock directly to the Viacom $291,250,000 Secondary stock public. Others, including Tribune and 1Y'ti "1,v1í'1`:`í Tele- Communications Inc., have sold or are selling debt that is convertible into viewed less favorably now. search analyst at Prudential Bache: "If stock. Even TCI's proposed stock pur- The choice of whether to issue stock, anything, the junk market may be over- chase of United Artists Entertainment, convertible debt or retire debt in a swap estimating the ability of companies to be noted one investment banker, is a form depends on the particular situation of a bailed out through equity offerings." of equity financing. There is even an company, said Michael Garstin, manag- As the recent decline in the price of initial public offering by Laser- Pacific, a ing director of Bear, Stearns & Co., Time Warner has shown, existing stock post- production company (see story, with highly leveraged companies finding owners aren't always happy about addi- page 59). it difficult to sell stock directly to the tional equity, since it "dilutes" their Debt reduction is the immediate pur- public: "The stock price has got to be ownership. Some have also suggested pose of virtually all these financings, already somewhat strong in order to that shareholders should receive better leading to a change in the balance sheet raise additional money. Orion for in- treatment vis -a -vis debt holders. But composition termed "re- equitization" stance has about 22 million shares sell- Mark Greenberg, with Scudder Stevens by some. Great American Communica- ing at $4. Even assuming they could & Clark, said: "We [equity holders] get tions, Telemundo, Turner Broadcasting issue another IO million shares, that the upside potential and we also must and Orion Pictures are among those doesn't even make a dent in their $500 take the downside risk." swapping stock directly for interest - million debt structure." In some cases further enlarging a bearing securities. Highly leveraged companies such as company's pool of stock may be benefi- But equity may be a better way to Orion are still helped by the equity mar- cial. Mark Mays, vice president and finance, even if debt repayment is not a ket boom because it eases the task of treasurer of Clear Channel, said: "We pressing necessity, said Fred Seegal, co- making equity- for -debt swaps. Robert have traditionally had a bad float in our head of corporate finance at Salomon Kricheff, director of high -yield research stock, since 70% is already held by in- Brothers. Seegal said that lending insti- at First Boston, said: "Just seeing the siders." tutions such as banks and insurance stock prices increase has given the bond- There are likely to be more equity or companies can no longer be relied upon holders comfort both in their willingness equity -related financings in the near fu- to provide "consistency," because of to accept stock, which might become ture. Jeffrey Sine, a principal at Morgan financial regulatory uncertainties. And more valuable, and in the knowledge Stanley, said that investment bank alone Greg Seibert, of Merrill Lyn,:i:, said that companies can raise additional has "four or five media equity offerings in raising cash via asset sales also cash." Agreeing was Gary Ozanich, re- the pipeline." -SF

S2 Dosions -L-.II.uu J_ 17 II THE BALLY -WHO AND WHAT AT BPME Distributors are coming to Baltimore convention armed with numerous promotional pitches, tie -ins and cross - promotions

More than a dozen distributors are expected to show off new promotional packages for their syndicated programing at this week's Broadcast Promotion and Marketing Ex- ecutives /Broadcast Designers Associa- tion conference in Baltimore. The following is a look at what syndicators will be unveiling to their client stations: Buena Vista Television, in another major tie -in promotion for its Disney CBS RENEWS PRIME TIME DEAL WITH K MART Afternoon syndicated two -hour animation block and the debut of rookie strip CBS will renew its prime time promotion partnership with K mart for a third Darkwing Duck, will be announcing a year. In addition, the contest -style promotion this year will have as $100 million -plus cross -promotion with partners: MasterCard, which will give away a $I million Gold MasterCard; Kellogg Co. cereals and Capcom USA. Disney, which is offering 10,000 Walt Disney World vacations, and Coca - Carole Black, BVT's senior vice presi- Cola, which is offering 15 million two -liter bottles of Coke, diet Coke or dent of marketing, says 11 Kellogg cere- Sprite. George Schweitzer, senior vice president, communications, al brands will be graced by Disney After- CBS /Broadcast Group, said the television network's regular prime time pro- noon characters, and collectible motions will include roughly the same mix of media as in recent years, with a figurines of their likenesses will be in- "heavy dose of TV." But, he noted, the value of that on -air promotion has side "tens of millions" of cereal boxes. increased as CBS's ratings have held up and in some cases improved: The July- October Kellogg cross- promo- "Between our Sunday night and Monday night lineup, movies and sports, we tion will also feature in-store "Disney can reach a wonderful cross -section of viewers." Afternoon Weekend" displays, proof - of- purchase merchandise giveaways and on -air commercial spots. In addition, Capcom USA, a national software game manufacturer for Nintendo video games, will be sponsoring " Capcom Presents The Disney Afternoon Video Game PlayTour" (BROADCASTING, June 3), in 32 shopping malls covering all top 25 markets starting June 22. Claster Television, taking a cue from its fall 1991 prime time episodic - promotional premiere of James Bond Jr., will also be offering stations a two - part G.I. Joe mini -series free of national barter advertising time. For providing prime time exposure, stations will retain PROTECT YOURSELF FROM all advertising time, according to Sally Claster Bell, Claster executive vice pres- FCC CIVIL FINES ident. Claster added that the G. /. Joe As the economic doldrums continue, the government is looking everywhere theme will allow stations to meet for new income sources. One of the newest? Your radio station! Unexpected beefed -up children's tv educational "civil monetary penalties" totaling hundreds of thousands of dollars now guidelines. may be levied on you by the FCC. Columbia Pictures Television and Here's what you can do to reduce the chances of your station becoming the marketing firm Steve Sohmer Inc. will FCC's next "revenue resource ": Call Smithwick & Belendiuk. For a reasonable, flat, quarterly fee, our new subscriber protection program gives be finalizing promotional plans resulting you the very information you need to protect your station from these "out from Married... with Children's station - of the blue' fines. constituent advisory council meetings And, should you be hit with a notice of apparent liability for forfeiture, we last March. For the fall 1991 off-net- will respond to the FCC's attempt to collect from you at no additional charge! work launch of Married, Sohmer and Protect yourself and your station today, by calling Gary Smithwlck or Bob Cook, CPT's senior vice president Art Belendiuk at (202) 785 -2800. And say "NO!" to FCC civil fines. of marketing, will present a multi - phased promotion campaign molded out of those meetings with client station ex- SMITHWICK 8 BELENDIUK, P.0 Continues on page 55. 2033 M STREET, N.W., SUITE 207, WASHINGTON, D.C. 20036

NeodustiN J-171911 Business 53 CHA \GI1G IIAM)

This week's tabulation of station and system sales ($250,000 and above)

WXMX(FM) Upper Arlington (Colum- Edward G. Atsinger III and Stuart W. Ep- bus), Ohio 0 Sold by Twin Rivers Com- PROPOSED STATION TRADES person, and is licensee of KKXX -FM Dela- munications Ltd. to Tri -City Radio Ltd. By volume and number of sales no (Bakersfield), Calif. Atsinger and Partners Inc. for $2.5 million. Price in- Epperson also head Salem Communica- cludes $2.25 million cash at closing and tions Corp., licensee of 10 AM's and six Last Week: $250,000 escrow deposit. Seller is headed FM's. Buyer of FM, McGavren -Barro by Mary Mahaffey, and has no other AM's $385,000 0 5 Broadcasting, is headed by Mary Helen broadcast interests. Buyer is headed by FM's 0 $5,500,000 0 9 Barro and Steve McGavren, and is li- Allen Gray, who owns 48% of Dayton censee of KAFY(AM) Bakersfield, Calif. 4 Radio Inc., licensee of WYMJ -FM Beaver - AM -FM's $766,610 0 Broker: Media Venture Partners. creek (Dayton), Ohio. wxMx has adult TV's $000 KRBL(FM) Las Alamos (Albuquerque), contemporary format on 98.9 mhz with 3 N.M. Sold by KKBR Inc. to KRBL Total o $6,651,610 0 18 kw and antenna 328 feet above average Broadcasting Ltd. for $800,000. Price terrain. Broker: Stan Raymond Associates. Year to Date: includes $350,000 cash at closing and $450,000 promissory note at 2.5% pay- K GEO(AM)- KGFM(FM) Bakersfield, Calif. AM's 0 $47,038,668 113 Sold by Kern Broadcasting Co. to able in quarterly intervals. Station was 0 Grapevine Radio Inc. and McGavren- FM's 0 $87,163,772 123 acquired in 1986 for $1.2 million. As- Barro Broadcasting Inc. for total of $1.9 AM -FM's o $126,050,152 0 92 signment to Eldon Broadcasting in No- vember 1990 was dismissed by FCC million; FM is selling for $1.5 million. TV's 0 $258,499,000 0 38 Seller is headed by Joseph Zukin Jr., and ( "For the Record," May 6). Seller is is minor shareholder in KLIV(AM) -KAR- Total 0 $518,751,592 o 366 headed by Chris Devine, president of C. Devine Media Corp., licensee of A(FM) San Jose -Santa Clara. Buyer of For 1990 Taal see Jan. 7. 1991 Baoeocasnnc. KBER(FM) AM. Grapevine Radio Inc.. is headed by Ogden, Utah and KXBR(FM) Greenfield, Mo. Devine is also general manager of WFYR -FM Chicago. Buyer is headed by Michael Evans, head of Evans Broadcasting with partners Nick Po- praysky and Mike Foster. Evans is entre- preneur with several small businesses, Pro - Closed: praysky is in record sales and promotions and Foster is broadcast attorney; this is their first broadcast acquisition. KRBL has Klr V S'AM AOR format on 98.5 mhz with 100 kw and antenna 1,781 feet above average terrain. Denver, CO Broker: Norman Fischer & Associates. WHTE(FM) Williamston, N.C. o Sold by from Sea -Comm Inc. to WHTE Inc. for $750,000. Price includes $651,000 cash at Boulder Broadcasting Corporation closing, $50,000 earnest money deposit to and $49,000 promissory note at 10 %. Sell- er is headed by Eric Jorgenson, and has interests in WSFM(FM) Southport (Wil- Mr. Paul Stebbins mington), N.C. Buyer is headed by Joseph Logan (70 %) and L. Gene Gray (30%). Gray owns 50% of Eastern Carolina Broadcasting Co. Inc., licensee of WMBL(AM)- WRHT(FM) Morehead City, N.C. WHTE has religious format on 103.7 mhz with 50 kw and antenna 331 feet above QUESTCOM((nh. average terrain. WKCD(FM) Kittery (Portsmouth- Dover- Rochester, N.H.), Me. 0 CP sold by Out- Radio Station Brokerage & Financing Services reach Communications Ltd. to Bear Broadcasting Co. for $750,000. Price includes $87,500 cash at closing, $37,500 escrow deposit, $200,000 payable over Don Bussell Marc Hand next four years and $425,000 payable five Gaithersburg, MD Denver, CO years after closing. Seller is headed by (301) 963 -3000 (303) 534 -3939 Edward Qckendon, and has no other broadcast interests. Buyer is headed by Natale L. Urso, Philip J. Urso, Joseph V.

p..dSSILg km 171!!1 Gallagher and M. Linda Urso, and is licensee of WZNN(AM)- WWEM(FM) Rochester, MANKIND RADIO N.H., and WHIM(AM) East Providence, R.I. sole Natale L. Urso is stockholder of The ranking of the top 20 radio Westerly Broadcasting Co., licensee of 13 was SOLD! groups in the May issue WERI(AM)- WWRX(FM) Westerly, R.I. WKCD in error. Viacom, which was is allotted to 105.3 mhz with 3 kw and ranked 10th with a 4,581,800 antenna 328 feet above average terrain. Kern Broadcasting cume, should be eighth with WKSY(FM) Marion, S.C. CP sold by 5,279,400, moving Gannett and Corporation, Joseph Zukin, Class Act Inc. to Holder Media Inc. for Malrite to ninth and 10th places, Jr., Principal, has sold cash at closing. is headed $625,000 Seller respectively. Noble, ranked 18th by George B. Wilkes III and John W. KGFM(FM) to McGavren- with a 2,899,600 cume, should be Pittman. Wilkes is president and 70% ranked 15th with 3,007,500, mak- Barro Broadcasting, Inc., stockholder of Wilkes -Posey Broadcasting ing EZ Communications, Nation- Inc., licensee of WORG Orangeburg, S.C. Mary Helen Barro and Steve wide and Shamrock numbers 16, Pittman is 50% stockholder of Pro Media McGavren, Principals and Inc., licensee of WFMG(AM)- wsTS(FM) Fair- 17 and 18, respectively. mont, N.C. Buyer is headed by Hugh KGEO(AM) to Grapevine Holder, former announcer at CBS Radio Darryl Hensley, Robert Ellifson and Brad Radio, Inc., for a combined from 1951 -1957. Holder also previously Lee Johnson to John T. Pritchard for owned radio stations in North Carolina and $256,000 in stock sale within licensee total of $1,900,000. Florida; he presently has no other broad- Hensley Broadcasting Inc. Principals have cast interests. WKSY has adult contempo- no other broadcast interests. KDWD has Elliot B. Evers rary format on 100.5 mhz with 3.6 kw and classic rock format on 93.5 mhz with 3.8 antenna 122 feet above average terrain. kw and antenna 300 feet above average Broker KDWD(FM) Burlington, Iowa Sold by terrain.

BALLY of the U.S., will introduce "Fun Runs in the Family" generic and episodic pro- Continued from page 53. motional spots. Providing the Broadcast Indus- ecutives, according to a CPT spokes- Paramount Domestic Television try with Brokerage Services man. will be conducting working luncheons Based Strictly on Integrity, Genesis Entertainment has retained for: promotion of the 25th anniversary of Chuck Blore & Bill McDonald Inc. to the Star Trek franchise (most notably Discretion and Results produce on -air promotionals for the Star Trek: The Next Generation), which weekly debut of Grudge 1991 -92 includes a ten -hour Star Trek marathon RANDALL E. JEFFERY Match. Blare, who developed the followed by a two -hour retrospective 407-295-2572 "Reach Out and Touch Someone" cam- special on Sept. 28, and Entertainment paign for AT&T, filmed three 30- second Tonight marketing strategies; Hard Copy ELLIOT B. EVERS and one 10- second tease campaign spots and The Arsenio Hall Show promotion 415-391-4877 featuring action from the food fight, re- plans; The Maury Povich Show, with BRIAN E. COBB venge- oriented weekly. Povich present to receive station feed- CHARLES E. GIDDENS MCA TV officials will discuss sec- back. Tom Connor, Paramount's execu- 703-827-2727 ond- season promotional plans for Harry tive director of advertising and promo- and the Hendersons, in addition to spot- tion, added that 900- number interactive lighting late -night talk show strip The phone promotions will be unveiled for RADIO and TELEVISION BROKERAGE Ron Reagan Show's earlier than antici- the Star Trek celebration and Entertain- FINANCING APPRAISALS pated August 12 rollout plans. Harry ment Tonight. merchandising/licensing tie -ins will be a Twentieth (Fox) Television's senior topic of conversation, while Reagan sta- vice president of marketing, Fred Bier- tions will get summer jump -start promo man, said that a continuing promo push pro materials. is being made for long -time off-network LBS Communications will be intro- success M *A *S *H. From Fox's vault, ducing thematic "Baywatch...more than Bierman said, Twentieth has culled 260 a day on the beach" promotional spots M *A *S *H episodic promotions, reedit- that Joanne DeRicco, vice president of ing those spots for local airing; reorches- creative services, says feature new musi- trating music on 30 other spots; distrib- cal scoring and action segments to key uting 51 generic spots, which include MEDIA VENTURE on the 18 -34 male and female audiences. "roll call" spots (with the series' origi- Prior to Baywatch's Sept. 30 first -run nal announcer added to the soundtrack), PARTNERS syndication debut as an hour weekly and 16 theme week spots. Bierman said WASHINGTON, DC (which has so far cleared 100 stations he will be talking about promotional ORLANDO and 80% of the U.S.), a two -hour pre- contests and the localization of an on -air SAN FRANCISCO miere movie presentation will air the promo for the fifth year of A Current week of Sept. 23. Long- running game Affair, which will mark Maureen Subject to F.C.C. appovd. show strip Family Feud, which is O'Boyle's first full season as host. cleared in 90 markets (representing 75% Turner Program Sales will be open-

SndpeAsS ka 17 1l91 Itstitnt SS member Dawn Lewis providing vocals. Ellen Eisenberg, vice president of first - run promotion, said that stations are airing promotional spots in advance of the June 24 premiere of Johnny B...On the Loose, with "Let's Waste Quality Time" ongoing post- launch ad slogan. In addition to local on -air spots, Via- com -owned MTV basic cable network will be allotting commercial time for Johnny B. ads. Warner Bros. Domestic Television Distribution's senior vice president of creative services, Jim Moloshok, says "Jenny Jones Moments," 30 -, 15- and 10- second vignettes, have been produced to highlight the talk show host's "Will Rogers style of humor." Specifi- 'Grudge Match' from Genesis cally targeting female 25 -54 demographics, Warner Bros.' other daytime strip, Love Stories, is specifically targeting ing initial discussions for the promotion lebrity testimonial spots for the animated loyal 18 -49 female viewers of daytime of The Wonder Years, although the half - weekly Captain Planet and other ani- network soap operas. Moloshok said hour off-network series does not pre- mated promotionals will be available to that announcers from each of the broad- miere until the 1992 -93 season. Al- stations. cast networks were hired to duplicate the though Ken Christensen, TPS's vice Viacom Enterprises, according to audio and graphic look of network day- president of marketing, said "event pro- creative services vice president Lisa time spots, since most of Love Stories' motions" will be discussed, Rich Gold- Merians, will be focusing on the presen- clients are network affiliates. farb, senior vice president of advertising tation of A Different World promotional For the off -network launch of Full sales, TPS Broadcasting Sales Inc., said materials. A month before Different House, other than targeting 18-49 and that it didn't necessarily mean that World, which airs on NBC, went on teen demographics, Moloshok used a Kraft -General Foods was extending its hiatus for the summer, Viacom shot similar approach to Love Stories by in- planned buys of barter advertising time "Blast Off" and "The World Accord- corporating the graphics that five indi- into a cross -promotional sponsorship. ing to..." theme spots, in addition to a vidual Tribune Broadcasting -owned sta- However, Christensen did say that ce- "Step Up" music video spot with cast tions use for their promo spots. Additionally, he said, over 50 pre- launch and launch spots were produced, UBIQUITOUS 'CAMERA' separately targeting the "easy listening" Taking a page from the successful launches of top -rated Jeopardy! and The (18 -49) audience and "top -40 hits" Oprah Winfrey Show, King World Productions is hoping to build a similar (teens and kids) audience. following with a slated $45 million promotion and production budget for the Worldvision Enterprises, with the fall 1991 syndication revival of Candid Camera. At today's opening of Sept. 28 premiere of weekly half -hour BPME's marketing conference in Baltimore, King World officials will be Tarzan, is developing a "Tarzan Yell" unveiling a multi -tiered cross -promotional effort with the Pizza Hut chain that contest on radio stations nationally and a includes broadcast, cable and print advertising, and summer theatrical promo - possible watch -and -win, 900 -number in- tions-a first for syndicated programing, according to King World. teractive contest in conjunction with its To date, multi- million dollar promotional budgets that include film trailer local airings. Also in the works is a advertising in theaters domestically have been the province of the broadcast contest tie -in with Tarzan author Edgar networks -most notably ABC -but King World will trigger its tease cam- Rice Burroughs fan clubs nationally. paign this August with trailers in 10,000 theaters. Combined with the in -store Zodiac Entertainment will launch Pizza Hut promotions and cross -media advertising buys, marketing officials "Widget Cares," a national cross -pro- with the publicly held company say that Candid Camera's launch exposure motional campaign for initiation of Wid- should reach over 200 million people. get to daily stripping next season. Mov- Michael King, president and CEO of King World Productions, said that ing from weekly status at the end of this 6,000 Pizza Hut franchises will become a "complete island of self- standing season, Zodiac will be making sweep- promotions." Pizza Hut, which is owned by Pepsico Co., will co-op a $5 stakes push by offering kids automatic million scratch -and-win contest offering daily prizes; distribute IO million "Widget Cares Kit" membership prizes pizza boxes with Candid coupons; place 52 million newspaper advertising and final drawing of five trips to zoo or coupon insertions; send out 80 million direct -mail coupons, and feature a host aquarium in city of winner's choice. of in -store apparel and point -of- purchase displays featuring host Dom De- Playing up pro-earth, environmental luise's picture. This promotional blitz comes on top of King World's sched- theme, stations will have opportunity to uled buys of ad space in TV Guide, outdoor advertising and various cable and join a local zoo for "Widget Day at the broadcast insertions. Zoo" promotions. A Zodiac spokes- According to King, KWP will be kicking in $10 million to the co-op woman said that the distributor will also promotional budget. "This represents the largest amount of promotional detail a national "Totally Bogus Sweep- dollars allotted to any syndicated program ever," claimed King. stakes" for debut of its fall 1991 weekly, Mr. Bogus. IMF

56 hsissss kwisssNN ka 17 1911 This nrnn nssrrment is neither an offer to sell nor a solicitation of an offer to buy any of these Securities. Thr offer is made only by the P'os)srfns. 10,000,000 Shards VIACOM Viacom Inc. B Common Stock Price $291/4 a Share

Copies of the Prospectus may be obtained in any State from only such of the undersigned as may legally offer these Serurities in compliance with the seenritin, lawss of such Stale. 8,200,000 Shares This portion of the offering is being offered in the United Stntrs and Canada by the undersigned.

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ALLEN & (TIMPANI' THE FIRST BOSTON (Y)RZ'ORATION ALEX. BROWN & SONS A. G. EDWARDS & SONS. INC. lrwpocoled Incorporated KIDDER. PEABODY &(O. LEHMAN BROTHERS MERRILL LYNCH & co. J.P. MORGAN SECURITIES IN('. Iwrnrprenlnl l'AINb..'WE'IIRER INCORPORATED SALOMON BROTHERS INC SMITH BARNEY. HARRIS PPHAM & (Y). larnrparaled WERTHEIM S('HRODER &(O. DEAN WITTER REYNOLDS INC. GARELLI & (YIMPANY. INC. Inn,rp.nd 5 WILLIAM IN,AIR & ( Y)MPANY McDONALD & COMPANY OP/'E'NHEIMER&(Y)., INC. WHEAT FIRST BUTCHER& SINGER .Securities. pue. Capital Mnrt.. All VEST. INC. ARNN AND S. RLEICHROEPER. INC. SANFORD C. BERNSTEIN & CU., INC. FURMAN SELZ lnrorporaled JANNEY MONTGOMERY S(Y)TT INC. C.J. LAWRENCE INC. MAISON SECURITIES CORP. MORAN & ASS(K'IATES. INC. .Securities Brokerage NEI'BE.'R(:I.'R & BERMAN SEIDLER AMDE(' SECURITIES INC. .SI'TRO & (Y). INCORPORATED TUCKER ANTHONY Irnrpocoled CROWELL. WEEDON &(Y). DOFT & (Y)..1N('. FIRST MANHATTAN (Y). GRI'NTAI. & (Y).. IN(Y1RM)RATEh NANIFEN. IMHOFF INC

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edia stocks were mixed against broader market indices $3.5 billion (BROADCASTING, June 10), rights offering would M that declined roughly 2% for week ending last Wednes- drain some money from market for other media stocks. Addi- day. Number of cable MSO stocks were off, which one tionally, highly leveraged companies, said investor, might be investor attributed both to FCC meeting on effective competi- encouraged to follow Time Warner's example, thereby putting tion for cable operators (see "Top of the Week ") and to price of those stocks also at risk. Time Warner's 80% -owned indirect fallout from rights offering for Time Warner. whose subsidiary, American Television & Communications, was off stock continued to trade in low 90's. Investor said that by roughly 10 %, to 381/2. One of few MSO stocks to gain "encouraging" investors to ante up additional $2.1 billion- recently was Mercom, in having strategic talks with C -Tec.

Stock Index Notes: T- Toronto, A- American, N -NYSE, O- NASDAQ. Bid prices and common A stock used unless otherwise noted. P/E ratios are based on earnings per share for the previous 12 months as published by Standard and Poor's or as obtained by Broadcasting's own research.

Morkel Market Capitalì- Closing Closing Capitali- Closing Closing ration Wed Wed Net Percent P/E ration Wed Wed Nel Percent P/E Change Change Ratio 1000,000) Change Change Ratio i000,000í tun 11 tun 5 lin 11 tun 5

WPOI Washington Post 221 219 1/2 1 1/2 00.68 17 2,624 BROADCASTING (WV 55estinghouse 29 3/8 30 1/8 - 3/4 - 02.48 54 8,505

A (BHC) BHC Comm. 55 548 56 14 - I 1/8 -01.98 -6 1,566

N (CCB) Cap. Cities/ABC 459 476 -17 -03.57 18 7,692 PROGRAMING

N (CBS) CBS Inc. 160 165 3/8 - S 3/8 -03.25 71 2,117 2 1/2 1/5 A (CCU) Clear Channel 14 7/8 14 1/2 3/8 02.58 -247 85 O (IATV) ACTV Inc. 5/8 2 05.00 2

O I 3/8 1 3/8 00.00 O (JCOR) Jacor Common. 2 7/8 2 7/8 00.00 -3 28 (AACI) All American TV 2 N 7 7/8 O (OSBN) Osborn Common. 7 7 00.00 -9 48 (CRC) Caroko Pictures 7 3/8 - 1/2 - 06.34 15 198 3/4 5 1/2 25 O (OCOMA) Outlet Comm. 7 3/4 7 3/4 00.00 -11 50 O (DCPI) dkk Clark prod. 4 - 3/4 - 13.63 39

N 1 N (PL) Pinelands 15 1/8 15 1/8 00.83 -40 257 IDIS) Disney 115 7/8 117 1/2 - S/8 -01.38 20 15.053 A (FE) Fries Entertain. 1/2 5/8 1/8 -20.00 2 A (PR) Price Commun. 3/8 7/16 - 1/16 - 14.28 3 - A (QHHH) Heritage Ent. 5/8 11/16 1/16 09.09 5 O (SCRPI Scripps Howard 41 44 I/2 - 3 1/2 -07.86 18 423 - - N IHSN) Home Shop. Net. 5 1/4 5 5/8 3/8 -06.66 19 457 O (SUNNC)SunGroupInc. 3/4 3/4 00.00 -I 1 -

I 1 1/8 1/8 12 O (TLMDITekmundo 3 3/4 3 1/2 1/4 07.14 -1 85 O (IBTVA) IBS - -11.11 3 N (KWP) 5/8 2 13 O IL'TVI) United Television 29 3/4 30 - 1/4 -00.83 3 323 King World 30 5/8 32 - -06.13 1,160

O (KREN) Kings Road Ent. 5/16 5/16 00.00 -1 1 N (MC) Matsushita 117 7/8 121 -3 1/8 -02.58 14 245,207

A (NNH) Nelson Holdings 1 3/8 1 1/4 1/8 10.00 5 O (NNE'l'1 Nostalgia Net. I/2 11/16 - 3/16 -27.27 2 N (OPC) Orion Pictures 4 1/8 4 5/8 - 1/2 - 10.81 -9 92 BROADCASTING WIN OTHER MAJOR INTERESTS N (PCI) Paramount Comm. 42 I/8 39 5/8 2 1/2 06.30 21 4,956

N (PLA) Playboy Ent. 6 1/4 5 7/8 3/8 06.38 69 115 N BLC) A.H. Balo 31 32 1/2 - 1 1/2 - 04.61 23 580 O (QNTXQ) Qintex Ent. I/8 1/8 00.00 2 A (AK) Ackerly Comm. 3 1/8 3 1/8 00.00 -2 48 O (QVCN) QVC Network 12 1/2 11 1/4 1 1/4 11.11 -12 218 N (AFL) American Family 22 23 3/8 - 1 3/8 - 05.88 14 1.791 O (RVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -6 85 0 IACCMA) Assoc. Comm. 16 1/2 16 1/2 00.00 28 307 O (RPICA) Republic P1c.'A 9 1/4 10 - 3/4 - 07.50 54 39 N (CCN)Chris-Craft 27 1/2 28 5/8 - 1 1/8 -03.93 11 708 A (SP) Spelling Ent. 4 7/8 4 3/4 1/8 02.63 34 161 O IDUCO) Durham Corp. 32 1/4 32 3/8 - 118 - 00.38 16 272 O (JUKE) Video Jukebox 5 1/2 6 1/4 - 3/4 -12.00 -42 58 N IGC!) Gannett Co. 42 1/8 43 1/4 -11/8 - 02.60 19 6.697 O (WONE) Westwood One 2 3/8 2 3/4 - 3/8 -13.63 -1 35 N (GE) General Electric 74 1/4 76 7/5 - 2 5/8 -03.41 15 64,829 O (GACCI Great American 115/16 2 1/8 - 3/16 -08.82 69 A (ITC) Heritage Media 4 1/4 4 I/S 1/8 03.03 .5 191

N (JP) Jefferson -Pilot 42 1/2 43 5/8 - 1 1/8 -02.57 9 1,467 N (LEE) Lee Enterprises 28 27 5/8 3/8 01.35 14 645 CABLE N ILC) Liberty 43 5/8 45 5/8 - 2 -04.38 14 342 O ILINB) LIN 64 3/4 68 1/2 - 3 3/4 -05.47 -14 3,326 A (ATN) Acton Corp. 4 3/4 5 - 1/4 -05.00 7 N IMHPI McGra w -Hill 61 I/8 64 3/4 - 3 5/8 -05.59 17 2.990 O (ATCMA) ATC 38 1/4 42 1/2 - 4 1/4 -10.00 32 4,171 20 507 A ( MEGA) Media General 19 5/8 19 5/8 00.00 A ICVC)Cablevision Sys.'A' 27 7/8 28 1/2 - 5/8 -02.19 .2 624

15 473 1 N ( MOP) Meredith Corp. 28 I/8 29 5/8 - 1 1/2 -05.06 A (CTY) Century Comm. 8 3/4 9 7/5 - I/8 -11.39 -9 616 O IMMEDC) Multimedia 27 3/4 28 - 1/4 -00.89 19 960 O (CMCSA)Comcast 15 3/4 16 1/2 - 3/4 -04.54 -9 1,820 A (NYTA) New York Times 24 3/8 24 3/8 00.00 34 1.883 A (FAL) Fakon Cable 7 7/8 8 3/8 - 1/2 -05.97 -4 50 N (NWS) News Corp. Ltd. 13 14 3/8 -13/8 -09.56 8 3.490 O JOIN) Jones Intercabk 9 3/4 10 3/4 -1 -09.30 -2 116 O (PARC) Park Commun. 16 16 1/4 - 1/4 -01.53 18 331 N IKRI) Knight- Ridder 53 I/8 57 - 3 7/8 -06.79 19 2,627 O (PLTZ) Pulitzer Pub. 24 3/4 25 1/2 - 3/4 - 02.94 23 259 T (RCI.A) RogersA' 12 3/4 12 1/4 1/2 04.00 -9 389

O (SAGE) Sage Bcsg. 1 3/4 1 3/4 00.00 -I 6 O (TCAT) TCA Cable TV 15 15 3/8 - 3/8 - 02.43 62 367 O (STAUF) Stauffer Comm. 116 116 00.00 39 116 O ('COMA) TCI 14 1/4 16 3/8 - 2 1/8 - 12.97 -17 5.100

N ITMCI Times Mirror 29 3/8 31 - 1 5/8 - 05.24 24 3,774 N (TWX) Time Warner 95 110 -15 - 13.63 -6 5.460

N (TRB) Tribune Co. 45 1/4 46 3/8 - 1 1/8 -02.42 32 2.903 O (CAECA) United Arl.'A 14 1/4 15 3/4 - 1 1/2 - 09.52 .11 2,001 A (TBSAI Turner Bcstg.'A' 14 14 00.00 .33 2,088 A VIA) Viacom 28 29 -1 -03.44 -39 2,988

S8 Business MoR11assMy km 171991 POST -PRODUCTION FIRM TO GO PUBLIC Laser -Pacific Media intends to use $13.5 million proceeds for debt repayment

Laser- Pacific Media Corp., a pri- $9.2 million in 1990, cash flow was During the 1990 -91 television season, vately held television post- produc- $2.4 million, gross profit for first quar- Laser- Pacific provided post- production tion services firm based in Holly- ter 1991 was $4.9 million and net in- services for 46 series, five mini -series, wood, has issued a prospectus for come was $675,000, compared to 42 made -for -television movies, 25 pilots 1,650,000 shares that it estimates will be $313,000 for 1990. and 13 specials. Last April, Laser- Pacif- offered publicly at a price between $9 After the offering, the equity will be ic entered into an agreement with 20th and $11 per share. used as follows: $4,950,000 will be used Century Fox affiliate Westgate Produc- Laser- Pacific estimated that roughly to repay the balance of a term loan ma- tions to provide post -production services $13,450,000 could be made from the turing in September 1995 that has on 30 television movies over the next 16 public offering at an average price of $9 monthly interest payments of $90,000. months. As of May 31, services were per share. Almost all the equity raised Another $4,410,000 will be used to re- either in process or completed on IO of from the offering would be used to pay pay a loan due March 1995 that also has the films. bank debt totaling $13.6 million. monthly interest payments of $90,000. Laser- Pacific 's clients include the According to financial data provided The two loans were obtained to repay seven major Hollywood studios, Viacom in the prospectus, Laser- Pacific had rev- outstanding loans for various Laser -Pa- and New World, Home Box Office and enue of $37.6 million, cash flow (depre- cific divisions. Up to $4,000,000 will be independent production companies, in- ciation and amortization, plus income used to repay the outstanding amount cluding Castle Rock and dick clark pro- from operations) was $7.9 million, gross under the company's $4,000,000 one- ductions. profit of $17 million, operating expenses year revolving credit line. Laser -Pacific is headed by Robert Sei- of $4.8 million and a net loss of Post -production services are all of the denglanz, chairman and chief executive $979,000. That figure is not comparable technical functions and operations nec- officer, who holds 32% of the compa- to I989's revenue because the 1990 to- essary to finish a program or commercial ny's common stock, and Emory Cohen, tals include 14 months of operations for including film processing, film- to -vid- president and chief operating officer, Pacific Video Inc. combined with 12 eotape transfer, film or videotape edit- who holds 3.9% of common stock. After months of operations for the company. ing, adding special effects, titles, cred- the offering, Seidenglanz will hold For the first three months of 1991, its, soundtracks, color corrections, 30.6%. Cohen's holdings will be un- revenue was $9.9 million, compared to copying and storage of master tapes. changed.

STOCK INDEX (CONT.)

Market Merket (losing (losing (opitoli- (losing Closing (opitali- Wed Wed Net Percent PIE ration Wed Wed Net Percent P/I toben 12 Jun Jun 5 Change Change Ratio 000,000 Jun 12 Ion 5 Change Change Ratio )000,000)

EQUIPMENT & MANUFACTURING SERVICE

I 11 Tech. 5 5/S 11.11 53 N MMM) 3M 93 1/4 95 - 1 3/4 -01.84 16 20,499 O API Am. Film 5 5/8 - - N (ARV) Arvin Industries 23 22 7/8 1/8 00.54 17 432 O (BSIM) Burnup & Sims 6 7/8 7 - 1/8 -01.78 -20 86

O ICCBLI C-Cor Electronics 5 3/4 5 3/4 00.00 575 25 A ICLR) Color Systems 3 5/8 3 3/4 - 1/8 -03.33 -4 37 O ICTEX) C -Tec Corp. 13 3/4 15 - I 1/4 -08.33 17 226 N (CQ)Comsat 30 3/8 30 3/4 - 3/S -01.21 -33 568 N (CHY) Chyran 5/16 9/32 1/32 11.11 3 N (CDA) Control Data 11 5/8 11 3/8 1/4 02.19 96 494

A (COH) Cohn 10 3/8 10 1/4 1/8 01.21 8 20 N (DNB) Dun & Bradstreet 47 48 1/2 -11/2 -03.09 17 8,395 N IEKI Eastman Kodak 41 3/S 42 5/8 -11/4 -02.93 19 13,431 N FCB) Foote Cone & B. 26 25 5/8 3/8 01.46 12 283 153 139 14 10.07 13 172 N I HRSI Harris Corp. 26 1/2 27 5/8 - 1 1/8 - 04.07 37 1,030 O (GREY) Grey Adv. 79 N I IN) Mark IV Indus. 12 7/8 II 7/8 1 08.42 7 183 O (IDBX) IDB Commun. 8 3/4 S 3/4 00.00 55

O /\tVIT) Matthews Equip. 4 1/4 4 1/4 00.00 212 25 N (IPG) Inlerpublic Group 44 1/2 45 1/8 - 5/8 -01.38 19 1,634 777 O I MCDY) Microdyne 10 5/8 10 3/8 1/4 02.40 -16 43 N (OMC) Omnicom 27 3/4 29 7/8 -2 1/8 -07.11 13 41 3/4 41 1/8 5/8 01.51 14 18,110 O (MCOM) Midwest Comm. 3/8 5/8 - 1/4 -40.00 1 1 0 IRTRSY) Reuters N (MOT) Motorola 63 1/2 69 1/2 -6 -08.63 17 8,363 N (SAA) Saatchi & Saatchi 15/16 15/16 00.00 148

A (PPII Pico Products 3/4 3/4 00.00 2 O (TLMT) Telemation 1/4 1/4 00.00 I

N (SFAI ScdAtlanta 13 5/8 14 - 3/8 -02.67 9 307 O (TMCII TM Century 3/16 5/16 - 1/8 - 40.00 4 8 8 1/8 01.44 13 N (SNE) Sony Corp. 43 1/4 45 - 1 3/4 - (13.88 21 14,355 A IUNVI linfiel Video 3/4 5/8 II

N (TEK) Tektronix 24 112 23 11/2 06.52 22 714 O )WPPGY) WPP Group 4 7/8 5 1/2 - 5/8 - 11.36 1 200

N (VAR) Varian Assoc. 46 1/4 46 1/4 00.54 105 875

O IWGNR) Wegener 1 3/8 1 13/32 - 1/32 -02.22 -3 9 N (ZE) Zenith 7 1/4 7 1/2 - 1/4 -03.33 -2 211 Standard & Poor's 400 448.76 458.92 .10.16 -2.3%

4eR1vOilleg J. 17 19!1 Business 91 WASh MiTON

WHITE HOUSE WHO'S WHO IN TELECOMMUNICATIONS Bush administration advisers come from varied backgrounds, but share common interest in carrying out President' s aggressive economic policy for telecommunications industry

Ftom the White House to the State edge to make proper use of it," she Department, President George wrote in BROADCASTING'S "Monday Bush has a cadre of advisers who Memo" (May 20). share a common goal: to promote an NTIA has also released a major study economic policy for telecommunications on spectrum management and is work- that emphasizes competition, not regula- ing on another dealing with infrastruc- tion. ture. Thomas Sugrue is deputy assistant In fact, the Bush administration is secretary at NTIA. He joined NTIA charting an aggressive course in tele- from the FCC, where he was chief of the communications. It has maintained common carrier bureau's policy and staunch opposition to cable reregulation, planning division. recommended that the telephone indus- Back at the White House, Michael try compete with cable and advocated Boskin, chairman of the Council of Eco- auctions for new spectrum -what the nomic Advisers, is also instrumental in administration refers to as competitive the policymaking process. Boskin as- bidding. sumed his post in 1989 and is on leave White House Chief of Staff John Sun - Roger Porter from Stanford University and the Na- tional Bureau of Economic Research. unu's involvement in the FCC's finan- from the FCC's Office of Plans and Poli- cial interest- syndication fight is a good It was the CEA's Economic Report to cy.) the President last winter that called for example of the attention paid to commu- Certainly no stranger to the debate on nications issues (BROADCASTING, Feb. spectrum auctions, described the FCC's telco entry or fin -syn, and perhaps the fin -syn rules as "ineffective" and rec- 18). Another indicator of the President's most influential, is Porter, Bush's Roger ommended lifting restrictions in the interest is reflected in a decision by chief economic and domestic policy ad- Bush's Council on Competitiveness to 1984 Cable Act that keep local phone viser. Porter served in the Reagan White companies from offering video services. produce a white paper on telecommuni- House as deputy assistant to the presi- Vice CEA member Richard Schmalensee is cations (BROADCASTING, May 27). dent and as director of the White House part of a core group within the White President Dan Quayle chairs the Council office of policy development. He has and is personally interested in the devel- House that deals with communications been on the faculty of the Harvard issues. Schmalensee has been with the opment of new telecommunications School of Government and Graduate council since 1989 and is on leave from technologies. School of Business since 1977. (Work- the depu- the Massachusetts Institute of Technol- (David McIntosh, Council's ing for Porter on these issues is Rob ogy (he returns there this month). It is ty director, and James Gattuso, associate Chess, who joined the White House last believed that David Bradford of Prince- director, will oversee the white paper. year.) ton University will be nominated to suc- Gattuso is detailed to the White House As head of the Commerce Depart- ment's National Telecommunications and Information Administration, Janice Obuchowski is the administration's principal spokeswoman and expert on telecommunications. Prior to assuming her post at NTIA, she was with NYNEX and, before that, a senior adviser to former FCC Chairman Mark Fowler. Obuchowski is leading the charge to implement spectrum auctions. She ar- gues that neither the lottery process nor comparative hearings work well. "Lot- teries, comparative hearings and anti- trafficking rules get in the way of natural market processes that eventually push spectrum into the hands of the compe- Janice Obuchowski tent and those with the skills and knowl- Michael Boskin

60 Washington ksadmstin0 Jae 1710!1 Richard Schmalensec Todd Buchholz Crary Andres ceed Schmalensee. its executive secretary, Olin Wething- Sometimes the White House counsel's "We are committed to the proposition ton, and associate director, Todd Buch- office will look at an issue; such was the generally that where the market is likely holz. Wethington is a former partner at case with fin -syn. John Schmitz, deputy to work well, you want to rely on the Steptoe & Johnson specializing in inter- counsel to the President, and staffer market," Schmalensee told BROAD- national law. Wethington also served at Mark Paoletta followed that issue. CASTING. He said the administration sees the Commerce Department during the The point person for telecommunica- no reason for a blanket prohibition on Reagan administration. Buchholz prac- tions at the Office of Management and telco entry. And he said using the argu- ticed corporate law with the New York Budget is Janet Hale, program associate ment that "they're big and if they come law firm of Breed, Abbott & Morgan, director for economics and government. in they'll crush us," as a reason to op- and he is the author of New Ideas from She works closely with CEA and EPC. pose competition from the phone com- Dead Economists. They work with Hale is also a good friend of FCC Com- panies, is a "knee -jerk response." Schmalensee and the White House's leg- missioner Sherrie Marshall's. The telcos do not do anything "re- islative affairs office. At the Justice Department, James motely like programing, and the notion When it comes to legislative strategy Rill, assistant attorney general for the that their mere size will enable them to and making sure the President's views antitrust division, works with the White overcome their lack of any experience or are heard on Capitol Hill, Fred Mc- House. Justice has a direct interest in relevant corporate culture, I find a little Clure, assistant to the President for leg- both telco entry and fin -syn due to settle- much of a stretch," he said. "If I were a islative affairs, has employed a staff ment of antitrust actions that resulted in broadcaster, I'd worry about it. But I with a strong background in telecom- consent decrees barring telcos from in- think the notion that there will be auto- munications. McClure's chief House formation services and the broadcast matic telephone company domination lobbyist is Gary Andres, who represent- networks from acquiring interest in or because they're big, is a little much." ed Southwestern Bell from 1985 -88 and syndicating network programing. Rill Schmalensee also said the administra- worked for several Republican members joined Justice in 1989 from the Wash- tion is "very" serious about the imple- of the House Commerce Committee. Ar- ington law firm of Collier, Shannon, mentation of auctions for new spectrum. nie Havens, a former Republican staff Rill & Scott. "We don't give away national park re- director for the Commerce Committee, International communications policy sources," he said. Auctions are a "real is responsible for covering Commerce is handled at the State Department by must," said another White House Committee issues for McClure. And Ambassador Bradley P. Holmes, direc- source. covering the Senate Commerce Commit- tor of the Bureau of International Com- Telecommunications issues invariably tee is Nell Payne, a former director of munications and Information Policy. fall under the purview of the White government affairs for Turner Broad- Previously Holmes was chief of the House's Economic Policy Council and casting. FCC's Policy and Rules Division. -so

Janet Hale James Rill Bradley P. Holmes witnlleg Iva 17 19,1 Wadiaglem i1 QUELLO REPORTS $500,000 -$1 MILLION NET WORTH

Maybe he is. Maybe he isn't. other $200,000- $415,000. His Riggs throughout 1990, which are worth be- Only James Quello knows for money market fund alone pays him an- tween $100,000- $250,000 and are pay- sure. According to a financial nual interest between $5,001- $15,000. ing annual interest of between $5,000- disclosure report filed with the Senate He also has IRA's in his and his wife $15,000. Commerce Committee that held the FCC Mary's name, each worth between He also has various tax -exempt state commissioner's confirmation hearing $1,001 -$15,000, paying interest be- and municipal bonds with an approxi- last week (see "Top of the Week "), tween $201 -$1,000 at Riggs. mate value of $215,000, which pay out Quello may be a millionaire. Quello reported owning stock in 1990 between $5,000 -$15,000 a year. According to the report, his net in a variety of corporations: Citicorp, Commissioner Quello also reported a worth, excluding his Alexandria, Va., Dupont, Church Dwight, Sears, Service - mortgage for a home in Florida, where home, appears to be between $520,000 master, Patten Corp., USX Corp., his son lives, as a $15,000-$50,000 li- and $1,165,000. Wendy's, Aztor (formerly Ramada), ability. The financial disclosure form leaves Brunswick, Ford Motor Co., General Quello reported he received two gifts wide margins for asset valuation. For Motors, Michigan Consolidated Gas, for airline tickets, hotel, meals and mis- example, Quello has a Riggs Bank mon- Pan Am Airlines, Exxon, Humana, Om- cellaneous expenses from the University ey market fund that fell into the nicare, Phillip Morris, CIS, Bank Amer- of Colorado and International Televent $100,001- $250,000 category, while ica, Raytheon, Baxter, Detroit Edison, for $660 and $2,437, respectively. They most of his stocks were valued in either Bristol Meyers, Bally, McDonald's, were accepted "with prior approval of the $1,001 -$15,000 range or $15,001- Chase Manhattan, LTV and First Vir- the [FCC] General Counsel," he report- $50,000 range. gina Bank. ed. The bulk of his listed worth came in During 1990, he sold all or some of In a biographical questionnaire, four forms: pension retirement funds, his shares in many of the companies, Quello listed four organizations in which money market funds, stocks and munici- yielding capital gains of between he was a member or to which he contrib- pal bonds. From the two pension funds, $21,700- $61,000. uted money or services over the past 10 Quello earns $25,752 annually from Before the sales, he said his stock years: Dollars for Democrats, Reagan funds valued between $150,000- portfolio was valued at between for President, [Chuck] Robb [D -Va.] for $350,000 total. $10,000 -$150,000. Senator and the Bush Election Cam- Money market funds account for an- He purchased Government EE Bonds paign. -11f

CBA ASKS FCC FOR LPTV NAME CHANGE What's in a name? Plenty, say LPTV operators, who also ask commission for all -letter calls and generally equal treatment with full -power stations

ow -power television stations don't TV stations, which are intended as a regard to the present output power lim- want to be called low -power televi- secondary service and licensed by lot- its of 10 watts for VHF and 1,000 sion stations anymore. tery, into full -service facilities." watts for UHF," the petition says. "If In an effort to improve the status of If adopted, Baumann said, the pro- a community station can operate on a their service among potential viewers posal would "turn on its head the FCC's non -interference basis and that station and advertisers, the Community Broad- underlying philosophy of a limited role provides a high degree of local service, casting Association last week asked the for LPTV stations." it should be permitted to operate with FCC to change the name of the program - According to the CBA petition, the sufficient facilities to reach the people originating stations it represents from current "low power" and "translator" it serves." "low power" to "community" televi- monikers "have negative connotations At several points, the petition stresses sion stations. that are particularly severe for stations it is not asking for any changes in the Saying the LPTV business is "at an that originate programing. 'Low' power existing interference standards or in the important crossroad," CBA also peti- suggests inadequate power even though service's "secondary" status, which tioned the agency to permit LPTV sta- the signal coverage area of many sta- permits new full -service stations to tions to increase power, designate LPTV tions reaches a substantial audience." bump LPTV stations from their chan- stations with four- or six -letter call signs Such alphanumeric call signs as nels. instead of the current mix of five letters W43AG Hopkinsville, Ky., are unfami- CBA interest in having all rules and and numbers and apply the same general lar to the public and put LPTV stations regulations apply to LPTV apparently rules and regulations to LPTV as it does at a disadvantage in diary-based audi- stems from its interest in acquiring pro- to full -power VHF and UHF service. ence measurement, the petition says. tection under the FCC's syndicated ex- The petition elicited a prompt and Moreover, it says, the computer data- clusivity rules. "Community licensees negative reaction from the NAB. Jeff bases of some audience measurement that invest substantial amounts of money Baumann, executive vice president and services cannot handle the five -figure in programing should have the same general counsel, National Association of calls. right to protect their investment that con- Broadcasters, called the petition a "thin- LPTV should be allowed to cover ventional television licensees have," the ly veiled attempt to convert low -power the communities they serve "without petition says. aitl ii WuiLaNa lireedmsBng Jan 17 Hlil FOR THE RECORD

As compiled by BROADCASTING from cinnati), Ohio. Buyer is headed by Susan Goldsmith VA.: KITN(TV) Minneapolis; WPOC(FM) Baltimore; (50%) and Carol Goldberg (50%). Goldsmith is sole WGAR -FM Cleveland and WNCI(FM) Columbus. 12 June 6 through June and based on stockholder of SMH Broadcasting Inc.. licensee of both Ohio; KLUC(AM) Las Vegas: WOMX -AM -FM filings, authorizations and other FCC ac- WSBR(AM) Boca Raton, FL. Filed May 23. Orlando, FL: KZAP(FM) Sacramento, CA; KNST(AM)- KRQQ(FM) Tucson and KZZP-FM tions. New FM Rockford, IL (BTCED910510GX: 88.3 Mesa, both Arizona; WKZL(FM) Winston -Salem, NC; mhz: 30 kw: ant. 136 ft.) -Seeks transfer of control KISW(FM) Seattle, and KHMX -FM Houston. Buyer is Abbreviations: AFC -Antenna For Communications: from Rockford Educational Broadcasting Foundation headed by Victor Rumore, who is also acquiring AU- Administrative Law Judge: alt. -alternate: ann.- to Faith Center, co-owned corporation, for no cash WGFX(FM) Gallatin- Nashville. TN. ( "Changing announced: ant.- antenna: aur.- aural: aux. -auxiliary: consideration. Transferor and transferee are nonstock Hands," March 25). and has 50% interest in ch. -channel: CH- critical hours.: chg. -change: CP- corporations headed by Donald M. Lyon. and have no KFRR(AM) Englewood, CO. Filed May 20. construction permit; D-day: DA -directional antenna: other broadcast interests. Filed May 10. WBXT(AM) Canton, OH (BAL910530EA: 900 Doc.- Docket: ERP -effective radiated power: Freq -fre- KDWD(FM) Burlington, IA (BTCH910528HJ; quency: height above average terrain: H khz; 500 w -D. 78 w- N)-Seeks assignment of license Hf AT- &V- 93.5 mhz; 3.8 kw: ant. 300 ft.) -Seeks transfer of vertical: from Jack Nelson. receiver for Midwest General Tele- horizontal and khz -kilohertz: kw- kilowatts: control within Hensley Broadcasting Inc. for $256,000 license: meters: mhz -megahertz; miles: comm Inc. to Melodynamic Broadcasting Corp. for lie.- m- mi.- stock sale. Sellers are Darryl Hensley. Robert Ellifson modification permit: mod.-modification: night: $85.000. Nelson has no other broadcast interests. Buy- MP- N- and Brad Lee Johnson, and have no other broadcast pet. for recon.- petition for reconsideration: PSA- presun- er is headed by Leodis Harris and has no other broad- interests. Buyer is John T. Pritchard, who has no other rise service authority; power: RC -remote control: cast interests. Filed May 30. pwr.- broadcast interests. Filed May 28. S- A- Scientific -Atlanta; SH- specified hours: SL- studio WFMB(AM)- WBVI(FM) Fostoria, OH (AM: location; TL- transmitter location: trans.- transmitter: WQQB(TV) Bowling Green, KY BTC91052IEF: 1430 khz; I kw -U; FM: TPO-transmitter power output: U or unl.- unlimited (BAPCf910528KM: ch. 40; 1096 kw -V: 10.9 kw -A; BTCH91052IEG; 96.7 mhz; 3 kw; ant. 330 ft.)- hours: vis. -visual: w- watts: noncommercial. Six ant. 340 ft.) -Seeks assignment of CP from Word - Seeks transfer of control from Tri- County Broadcasting groups numbers at end changes items refer to Broadcasting Network Inc. to Southeastern Communi- of of facilities Inc. to Roppe Corp. for $100,110. Seller is headed by feet. cations Inc. for SI million ( "Changing Hands." June map coordinates. One meter equals 3.28 Gregory J. Peiffer and has no other broadcast interests. 10). Station is operating under special authority of Buyers are headed by Donald P. Miller and have no FCC; broadcast license is pending. Seller is headed by other broadcast interests. Filed May 21. 011NERSNIPCNANOES Robert W. Rogers and has no other broadcast interests. Buyer is headed by Jeff Bland and has no other broad- WSPD(AM)- WLQR(FM) Toledo, OH (AM: cast interests. Filed May 28. BAL910523HE; 1370 khz; 5 kw -U; FM: Applications BALH910523HF: 101.5 mhz; 19.1 kw; ant. 810 WKDZ -AM -FM Cadiz, KY (BTCH910529HV; ft.)- Seeks assignment of license from Toledo Broadcasting KBQN(AM) Pago Pago, AS (BAP910515EC; 585 106.3 mhz: 3 kw; ant. 317 ft.) -Seeks transfer of Inc. to Stratford Research Inc. for $4 million ( "Chang- khz; 50 kw -U) -Seeks assignment of CP from William control within Ham Broadcasting Co. Inc. for ing Hands," June 10). Seller is subsidiary of Common- Kitchen to Oceania Broadcasting Network Ltd. for $216.500. Seller is Richard Albright and has no other wealth Communications Services Inc., headed by Da- 525,000. Seller is headed by William Kitchen and has broadcast interests. Buyer is D.J. Everett Ill and has no vid M. Detweiler. and is also licensee of WHP-AM- interests in Grand Lake Broadcasting. licensee of other broadcast interests. Filed May 29. KRKM(FM) Kremmling and KRKYIAM) Granby. FM-TV Harrisburg, Pa. Buyer is headed by Lewis W. WWFX(FM) Belfast, ME both Colorado. Buyer is headed by Christopher and (BALH910524HK; Jr.. David W., John W. and Michael W. Dickey, 104.7 mhz; 10 ant. 1,099 fL) -Seeks assignment Judith Racine. husband and wife, and are also directors kw; brothers (all 25%). Lewis W. Dickey Jr. is director and license from Belfast Broadcasting Corp. to Union of Oceania Broadcasting Network Inc.. licensee of of 50% owner of Dickey Broadcasting Co. Inc., permittee Financial Services Inc. for no cash consideration: Bel- KMGT(TV) Honolulu and KVHFITV) Kailua-Kona. of WMHE(FM) Delta, OH. Filed May 23. fast Broadcasting is in default to bank in amount of SI both Hawaii. Filed May 15. KSLE(FM) Seminole, OK (BTCH910520GY: million. Seller is subsidiary of Mittcom Ltd.. headed 105.5 mhz: 2.35 kw: ant 300 ft.) -Seeks transfer of WGTX(AM)- WQUH(FM) De Funiak Springs, FL by Bruce J. Mittman. and has no other broadcast control from One Ten Broadcast Group Inc. to Herman (AM: ' BAL910529HY; 1280 khz: 5 kw -D; FM: interests. Buyer is headed by Frank J. Kugler Jr., and and Linda Jones, husband and wife. and J.W. Scott for BALH910529HZ; 103.1 mhz; 2.6 kw: ant 350 ft.)- has no other broadcast interests. Filed May 24. Seeks assignment of license from Kudzu Broadcasting SI and assumption of liabilities. Seller is headed by (BTCH910521GZ: Partnership to Sonic Enterprises Inc. for $450.000. WCRB(FM) Waltham, MA Eileen C. Howard and has no other broadcast interests. 102.5 mhz: 15 kw: ant. 918 transfer Seller, headed by Paul H. Reynolds. Stephen G. ft.) -Seeks of Buyers have no other broadcast interests. Filed May within Charles Broadcasting Co.. from McGowan (a proposed assignee) and William M. Gun- control River 20. Theodore Jones (deceased), individual and as trustee of ter. is also selling WTID(FM) Reform. AL. Reynolds. KUTF(TV) Salem, OR (BALC9I0523KI; ch. 32; Theodore Jones Trust. to Nathalie H. Jones. Mary L. McGowan and Gunter have interests in WJAM -FM 3,577 kw -V; 358 kw -A; ant. 1,786 ft. ) --Seeks assign- Marshall and Bradley R. Cook for no cash consider- Marion. AL. McGowan also has interests in ment of license from Willamette Valley Broadcasting ation. Transferees have no other broadcast interests. WESP(FM) Dothan and is permittee of new FM at Co. Ltd. to Communications Programing Agency Inc. Filed May 21. Uniontown, both Alabama. Buyer is owned by for $800,000 ( "Changing Hands," June 10). Seller is McGowan (50 %) and Charles H. Chapman 11 (50%). KJLA(AM) Kansas City, MO (BAL910528EA; headed by Steve W. McGee, Jerry E. O'Neill. Bedros Chapman is 25% partner of Broadcast Associates. li- 1190 khz; 5 kw -D. 250 w -N)- -Seeks assignment of Dahglian, Charles W. Jordan, Gordan Thiessen and censee of WESP(FM) Dothan, AL. and 50% owner of license from Osborn Communications Corp. to Beal Dove Broadcasting Corp., and has no other broadcast Transmit Enterprises Inc.. proposed assignee of Broadcasting Co. Inc. for $75.000. Seller is headed by interests. Buyer is headed by Glen A. and Beverly WTID(FM) Reform, AL. Filed May 29. Wilton R. Osborn II and has no other broadcast inter- Chambers (each 40%), husband and wife, and Ronna WGWD(FM) Gretna, FL (BALH9I0528HN; ests. Buyer is headed by Thomas E. Beal (60 %) and Scott (20 %), and has no other broadcast interests. Filed has no other broadcast interests. Filed May 28. May 23. 100.7 mhz; 3 kw; ant. 328 ft.) -Seeks assignment of license from Asset Investments Inc. to De Col Inc. for WKDX(AM) Hamlet, NC (BTC910529EA; 1250 WKSY(FM) Marion, SC (BAPH910528HX; 100.5 $75,000. Seller is headed by Sherwood S. Day and has khz: I kw -D) -Seeks transfer of control from Rich- mhz; 3.6 kw; ant. 122 ft.) -Seeks assignment of CP no other broadcast interests. Buyer is headed by James mond County Broadcasting Co. Inc. to Peace Valley from Class Act Inc. to Holder Media Inc. for T. Devanie (50%) and Arveh J. Colson Jr. (50 %) and Baptist Church for $190.000. Seller is headed by Ris- $625,000. Seller is headed by George B. Wilkes Ill has no other broadcast interests. Filed May 28. den A. Lyon. who is 51% GP of Red Peny Broadcast- and John W. Pittman. Wilkes is president and 70% ing, permittee of WRPL(FM) Wadesboro. NC. Buyer Broadcasting Inc.. WRXJ(AM) Jacksonville, FL (BAL910523EA; stockholder of Wilkes -Posey licens- is headed by George F. West II and has no other ee of WORG(AM) Orangeburg, SC. Pittman is 50% 930 khz; 5 kw -U. DA -N)-Seeks assignment of li- broadcast interests. Filed May 29. Inc., licensee cense from WRXJ Inc. to Panamedia of Jacksonville stockholder of Pro Media of WFMO(AM) -WSTS(FM) Fairmont, NC. Buyer is Inc. for $455,000 ( "Changing Hands," May 27). Sell- WKZL(FM) Winston- Salem, NC headed by Hugh Holder, former broadcaster at CBS er is subsidiary of Hoker Broadcasting and recently IBALH91052OHT: 107.5 mhz; 100 kw; ant. 500 ft.)- radio and radio station owner; he presently has no other sold co-owned WCRJ -FM Jacksonville. FL ("Chang- Seeks assignment of license from Nationwide Commu- broadcast interests. Filed May 28. ing Hands," June 10). Hoker Broadcasting is headed nications Inc. to HAPA Inc. for S I.6 million ("Chang- by Jay Hoker and is also licensee of WMLX(AM) ing Hands." June 10). Seller is headed by Steve Berger WSKI(AM) Montpelier, VT (BAL910522EA; Florence (Cincinnati), Ky.; WDFX(FM) Detroit (sold. and is wholly owned subsidiary of Nationwide Mutual 1240 khz; I kw- U)-- Seefis assignment of license from pending FCC approval); KCFX(FM) Harrisonville Insurance Co.. licensee of WATE -TV Knoxville, TN; Ski Communications Inc. to Galloway Communica- (Kansas City). Mo.; and WOFX(FM) Fairfield (Cin- WBAY -TV Green Bay, WI; WRIC -TV Petersburg, tions Inc. for $400.000 ( "Changing Hands," June 10).

Rtloie..11q ha 171l91 for 11t. bawd a Seller is headed by Michael D. Kaplan and has no from Ty Stevens Broadcasting Ltd. to Mirage Broad- ter Communications Inc. (60% GP), CEA Investors other broadcast interests. Buyer is headed by Edward casting Corp. for no cash consideration; purpose is to Partnership (40% GP), Barry Baker and Larry D. Mar- F. Flanagan (100%), Steven A. Silberburg and Jane N. convert CP holder into corporation. Seller and buyer, cus. Atlantic Broadcasting is sole general partner of Cole. Silberburg and Cole are directors and shareholers which is same entity, is headed by Ty Stevens, Andrew River City Television Partners Ltd., licensee of of Northeastern Broadcasting Co. Inc.. licensee of Reimer and Barry Gorfine. Reimer has interests in KDNL -TV St. Louis and KSTZ(FM) Ste. Genevieve, WHAV(AM) -WLYT(FM) Haverhill. MA. Northeast - Canaline Broadcasting Co.. licensee of KTYD(FM) both Missouri. and KABB(TV) San Antonio. TX. em Broadcasting owns 100% stock of Montpelier Santa Barbara. CA. Action May 24. Baker is also 5% shareholder of Metro Broadcasting Broadcasting Inc., licensee of WNCS(FM) Montpelier. Inc., licensee of WIBVIAM) Belleville, IL. Action VT, of which Silberburg and Cole are directors and WJGC(AM) Jacksonville, FL (BAL901003EC: May 31. 1530 khz: 50 kw -Dl- Granted assignment of license shareholders and Flanagan is officer and general man- WCEG(AM) Middleborough, MA (BA- ager. Filed May 22. from Potomac Florida Broadcasting Co. Inc. to Defun- PL880112ED; 1530 khz; I kw -D, 500 w -N)- Granted iak Communications Inc. for no cash consideration due assignment of CP from South Shore Media Corp. to WWYO(AM) Pineville, WV (BAL910523EB; 970 to foreclosure after seller defaulted on $537.397 mort- Mu; I kw-D) -Seeks Steven J. Callahan for $20.000. Seller is headed by assignment of license from Wyo- gage. Seller is headed by Peter V. Gureckis and Mi- ming Broadcasting Co. Inc. to MRJ Inc. Donald P. Moore and has no other broadcast interests. for $10,000. chael A. and Steven P. Gureckis, his sons. and Steven Seller is headed by Lawrence Buyer has interests in WFTI -FM St. Petersburg. FL. R. Parks and has no other Brisker. Gureckis family has interests in WBZE(AM) broadcast interests. Buyer is headed Action May 24. by Rudolph D. Indian Head, MD. Peter V. Gureckis also has interests Jennings and has no other broadcast interests. Filed in WDER(AM) Derry. NH; WZAM(AM) Norfolk. WAGN(AM) Menominee, MI and WHYB(FM) May 23. VA; WCTG(AM) Columbia (permitee) and Peshligo, WI (AM: BTC910412EE; 1340 khz; I kw- Actions WPGG(AM) Pendleton. both South Carolina: U; FM: BTCH910412HC; 96.1 mhz; 3 kw; ant. 250 WPVG(AM) Funkstown. MD: WNZQ(AM) St. ft.)- Granted transfer of control from Good Neighbor KPGE(AMI- Page, KXAZ(FM) AZ (AM: BA- Cloud, FL. Brisker has interests in WHYZ(AM) Broadcasting Inc. to William J. Sauve for $105.000. L901029EA; I 1340 khz; kw -U; FM: BAL- Greenville. SC. and also WZAM. WCTG and WPGG, Seller is headed by Gary R. Johnson and Marshall E. H901029E13; 93.5 mhz; 1.15 kw; 480 ant. ft.)- Grant- and is permittee of new AM's in Falmouth. VA and Harris and has no other broadcast interests. Buyer is ed assignment of license from C. Edward Stirman, Tucson Estates. AZ. Buyer is headed by Arthur F. headed by Gary R. Johnson (90 %) and William J. trustee, to Lake Powell Communications Inc. for Dees and Martha K. Dees leach 50 %) and Robert K. Sauve (10 %) and has no other broadcast interests. $100,000. Stirman has no other broadcast interests. Schumann (50 %). and is licensee of WJFC(AM)- Action May 29. Buyer is headed by John D. Brown and Janet E. Brown WNOX(FM) Jefferson City. TN. Action May 29. (40 %), Robert D. Holmes and Willa -Don Holmes KROX(AM) Crookston, MN (BTC910415EC: (40%), David J. Porta (10%) and J. Lawrence Pozzi WTTV(TV) Bloomington and WTTK(TV) Koko- 1260 khz; 1 kw -D, 500 w- N)- Granted transfer of and Mary K. Pozzi (10 %). John D. Brown. Janet mo, both Indiana (WTTV: BALCT9104I7KE; ch. 4; control from Gopher Communications Co. to Frank J. Brown and Holmes have interests in High Country 55 kw -V; II kw -A: ant. 1.200 ft.: WTTK: Fee for $30,000. Seller is headed by Jerome A. Dahl- Communications Inc., licensee of KVLE(FM) Gunni- BALCT910417KF: ch. 29: 3.090 kw -V: 309 kw -A: berg and William J. Kiewel. Buyer is headed by Fee son, CO. Action May 29. ant. 755 ft. )-Seeks assignment of license from (50 %) and Dahlberg (50 %) and has no other broadcast WTTV Inc. to Atlantic Broadcasting Co. for $37 mil- interests. Action May 28. KKTZ(FM) Mountain Home, AR lion ( "Changing Hands." April 29). Seller is headed (BTCH890418GS: 107.5 mhz; WWUN(FM) Clarksdale, MS (BTCH910417HJ; 100 kw; ant. 989 ft.)- by Jim Goodmon. who will acquire minority interest in Dismissed app. transfer 101.7 mhz; 3 kw: ant. 198 ft.)- Granted transfer of of of control from Cheryl D. assignee. Goodmon has interest in Capitol Broadcast- Weichert to JoAnn Weichen control from Sunflower Broadcasting Co. Inc. for no for $10. Buyer is equally ing Co.. licensee of WRAL -TV Raleigh- Durham, owned by Billy R. Eustis and JoAnn Weichen. It has cash consideration: transfer is gift. Transferor is U.J. WRAL(FM) Raleigh and WJZY(TVI Charlotte. all Gilbert- who has no other broadcast interests. Transfer- no other broadcast interests. Action May 24. North WSTF(FM) Orlando, FL; Carolina: ees are Barbara Gilbert. wife of U.J. Gilbert, and KRCQ(FM) Indio, CA (BAPH9012I IGT; 102.3 WWMX(FM) Baltimore, and WRNL(AM)- children Walter G. Gilbert. Patricia A. Gilbert and mhz; .66 kw; ant. 570 ft.)- Granted assignment of CP WRXL(FM) Richmond. VA. Buyer is headed by Bet- Cindy D. Bryant. and have no other broadcast interests. Action May 30. WJCS(FM) Bayboro, NC (BALH910415HI; 97.9 mhz; 3 kw: ant. 312 ft.)- Granted assignment of license from Spartan Broadcasting Inc. to Atlanta Broadcasting c' Broadcasting Inc. for $120.000. Seller is headed by The News Magazine of the Fifth Estate Edward L. Bolding Sr.. and has no other broadcast interests. Buyer is headed by John H. and Joyce L. 1705 DeSales St . N W.. Washington, D.0 20036 -4480 Wiggins, husband and wife. John Wiggins is president and 100% stockholder of Queen City Broadcasting Please send (Check aporoorate box) System Inc.. licensee of WULF(AM) -WKXH -FM Alma. GA. and general partner (75 %) of Wiggins Broadcasting is Magazine Broadcasting, licensee of WJOT(AM)- WWFN(FM) Lake City, SC. Action May 30. 3 years S225 2 years $160 = 1 year $85 6 mos. $42.50 16 mos term must be ore0aml WLOD -FM Loudon, TN (BALH910415HG; 99.1 !ubscribers add $40 /year for surface delivery) mhz; 3 kw: ant. 328 ft.)- Granted assignment of license from Loudon Broadcasters Inc. to C-K Inc. for Cl Broadcasting A Yearbook 1991 $185,000. Seller is headed by Gene Chrusciel and Doyle F. Lowe, and is licensee of WLOD(AM) Lou- The complete guide to radio, television, and satellite facts and fig - with payment). Billable orders for the Yearbook don, TN. Buyer is headed by Eugene Chrusciel (50%) ures-$115 ($95 and Charles R. Ketron (50 %). Chrusciel is president must be accompanied by company purchase order. Please give and 50% owner of assignor. Loudon Broadcasters Inc. street address for UPS delivery. Off press April 1991. Action May 30.

ORDER TOLL -FREE USING VISA OR MASTERCARD 1- 800.638 -7827 KOES(AM)- KCLW -FM Hamilton, TX (AM: BA- L910221EA; 900 khz; 250 w -D: FM: BAPH9I022IGU: 92.1 mhz; 3 kw: ant. 299 ft.)- Name Granted assignment of license and CP from Abelardo Payment enclosed Beltran to Gary L. Moss for $175.000. Seller has no Company Bill me other broadcast interests. Buyer is vice president of Fletcher Broadcasting Inc.. licensee of KCLE(AM) Clebume, TX. Action 24. Address Home? Yes No May

City State Zip

Type of business Title /Position NEW STATIONS

Signature Are you in cable TV operations Yes Applications IrequiredI No McLain, MS (BPH9105I5MD)- Community Broadcasting Co. Inc. seeks 96.9 mhz; 6 kw; ant. 100 m. Address: P.O. Box 723, Wiggins, MS 39577. Prin- For renewal or address change cipal is headed by A.R. Byrd and Gayon J. Byrd. and place most recent label here is licensee of WIGG(AM) Wiggins. MS, and permitter of new WESV(FM) at Richton, MS. A.R. Byrd and Gayon J. Byrd also control WLUN(FM) Lumberton, MS. Filed May 15.

64 For The Record ßimFig km 171!!1 Actions application for mod. of CP (BPED851104MB) to .47 mi NE of intersection of U.S. 160 and State Hwy. change ERP: 21.14 kw H &V; ant.: 100 m.; TL: 10.7 176, 2.1 mi NNW of Rockaway Beach, MO. Dothan, AL (BPH891005MF)-Granted app. of km SE Shatter, 157 degrees change of CA at (T); class 97.5 mhz ap- lames Wilson Ill 101.3 mhz: 3 kw; ant. 100 m. Patchogue, NY WALK -FM -May 24 for to 2028 1. Address: 2906 Clardy Rd., Dothan. AL 36303. Princi- plication for CP to make changes: modify composite pal has no other broadcast interests. Action May 24. Winfield, KS KWKSIFM) 105.5 mhz -May 14 ap- directional antenna pattern of authorized ERI LP-4AC- plication for CP to change channel to 300C2 (per DA-SP antenna. Rogersville, AL (BPH88071 IMS)-Granted app. of docket #89 -477). Eugene G. Hutchens for 93.9 mhz; 3 kw H &V; 100 m. Louisburg, NC WHLQ(FM) 102.5 mhz -May 22 Address: 801 E. 2nd St., Tuscumbia. AL 35674. Prin- Glasgow, KY WWWQ(FM) 105.5 mhz -May 20 application for CP to change ERP: 6 kw H &V. application for CP to change freq: 105.3 mhz; change cipal has no other broadcast interests. Action May 29. Sellersville, PA WBYO(FM) 88.7 mhz -May 21 channel and class to 287C3 (per docket #90 -210). Haiku, HI (BP900405BY)- Granted app. of Lati- application for mod. of CP (BPED8705I4MN) to change ERP: 1.2 kw V; 104 m tude 21 Broadcasting for 1570 khz: Address: 490 Ulu - Saginaw, MI (no call letters) 104.5 mhz -May 22 change ant.: V. application for mod. of CP (BPH880825NO) to change malu Rd.. Haiku. HI 96708. Principal has no other Hormigueros, PR WBOZ -FM 92.1 mhz -May 23 ERP: 2.45 kw H &V; change ant.: 143 m. broadcast interests. Action May 28. application for CP to change ERP: 6 kw H &V. California, MD (BPH880915NM)- Granted app. of St. Peter, MN KRBI -FM 105.5 mhz -May 17 ap- Gatlinburg, TN WDLY(FM) 105.5 mhz-May 17 Tidewater Broadcasting Co. Inc. for 102.9 mhz; 3 kw plication for CP to change ERP: 6 kw H &V; ant.: 100 application for mod. of CP (BPH9103I11B) to change H &V; ant. 100 m. Address: Rte. 2, Box 3558, Holly- m.: TL: 3.3 km from Saint Peter. MN, at bearing of ERP: 0.530 kw H &V; change ant.: 322 m. wood. MD 20636. Principal is headed by Richard A. 69.3 degrees. Myers and has no other broadcast interests. Action Baldwyn, MS WESE(FM) 95.9 mhz-May 21 ap- Vernal, UT KUIN(FM) 92.7 mhz -May 17 applica- May 23. plication (BPH9105211C) for CP to change ERP: 5.4 tion for CP to change ERP: 7.4 kw H &V. kw H &V; 100 m H Garapan- Saipan, MP (BPH890103MA)- Granted ant.: &V. Harrisonburg, VA WKCY -FM 104.3 mhz -May app. of Serafin Delacruz for 99.5 mhz: 100; 429 m. Branson, MO KRZK(FM) 106.3 mhz -May 20 ap- 20 application for CP to change ant.: 125 m; TL: Address: P.O. Box 2632. Saipan. MP 96950. Principal plication for mod. of CP (BPH90122411) to change Narrow Black Mtn. 4.8 km N of Stokesville, VA; has no other broadcast interests. Action May 30. ant.: 169 m.; change TL: .33 mi N of U.S. Hwy. 160. change to nondirectional. St. Robert, MO (BPH890706MD)-Granted app. of Neil A. Rones and Lyann C. Dahl for 96.5 mhz; 3 kw; ant. 100 m. Address: 1268 Mautenne, St. Louis. MO 63021. Principal has no other broadcast interests. Action May 31. OF Floresville, TX (BPED900824MO)-Returned app. SUMMARY of Wilson County Educational Foundation Inc. for 89.7 mhz; 9 kw; ant. 42 m. Address: 1905 Tenth St.. BROADCASTING & CABLE Floresville, TX 78114. Principal is headed by A.B. Gonzalez. Cissy Gonzalez and John A. Gonzalez. A.B. Gonzalez, D /B /A Wilson County Broadcasting Co., is sole owner of KWCB(FM) Floresville- TX. Action May 24. BROADCASTING Franklin, TX (BPH890718MB)-- Granted app. of Franklin Community Broadcasting for 98.9 mhz: 3 kw: ant. 100 m. Address: 839 Timber Cove. Seabrook. TX 77586. Principal has no other broadcast interests. Ac- SERVICE ON AIR CP4' TOTAL ` tion May 28. 4,986 241 5,227 Petersburg, VA (BPH880630MQ)- Granted app. Commercial AM of Sandra M. Adair Vaughan for 100.3 mhz: 3 kw Commercial FM 4,449 976 5,425 H &V; ant. 100 m. Address: 2017 Dodson Rd., Peters- burg, VA 23805. Principal has no other broadcast Educational FM 1,459 294 1,753 interests. Action May 29. Total Radio 10,894 1,511 12.405 Verona, WI (BPH881214MK) -- Granted app. of Ja- nice and Ronald Fedler for 105.5 mhz: 3 kw: ant. 100 Commercial VHF TV 554 20 574 m. Address: 7842 Big Timber Trail. Middleton. WI 743 53562. Principal has no other broadcast interests. Ac- Commercial UHF TV 570 173 tion May 21. Educational VHF TV 124 3 127 Whitewater, WI (BPH880825MO)- Granted app. 243 of State Long Distance Tel. Co. for 104.5 mhz: 3 kw Educational UHF TV 230 13 H &V; ant. 100 m. Address: 216 W. Walwonh St.. 1,478 209 1.687 Elkhorn, WI 53121. Principal is headed by William C. Total TV Wiswell and has no other broadcast interests. Action VHF LPTV 201 163 364 May 29. UHF LPTV 694 903 1,597 Total LPTV 895 1,066 1.961 F A C I L I T I E S C H A N G E S FM translators 1,860 348 2,208 2,712 87 2,799 Applications VHF translators 2,632 AM UHF translators 2,312 320 Norton, VA WNVA(AM) 1350 khz -May 20 application for CP to correct coordinates to: 36 57 58N 82 35 I7W. CABLE FM's Tuscaloosa, AL WACT -FM 105.5 mhz-May 24 53,900,000 application for CP to change ERP: 10 m.; ant.: 155.2 Total subscribers (H &V); change TL: .5 km SE of the intersection of Homes passed 71.300.000 Hwy. 69 and Yellow Creek Church Rd. in section 18. TI9S, R9W, AL; change to class C3. Total systems 10,823 Yuma, AZ (no call letters) 88.1 mhz -May 21 ap- Household penetrationt 58.6% plication for mod. of CP (BPED890622MA) to change ant.: 73 m.; change TL: Ave. 4E. County 13 St.. Pay cable penetration 29.2% Yuma, AZ.

Helena, AR KCRI -FM 103.1 mhz-May 23 appli- ' Includes off-air licenses.): Penetration percentages are of TV household universe of 13 2 cation for CP to change ERP: kw H &V; ant.: 97 m.; 92.1 million. ' Construction permit. Instructional TV fixed service. 3 Studio-transmit - change to class C3 (per docket #89 -531). ter link. Source. Nielsen and Broadcasting's own research. Greenacres, CA KAXL(FM) 88.3 mhz -May 21

Broadcasting Jun 17 1991 For The Record 65 TV's to 2.3 kw; install DA -N: make changes in antenna TL: approx. 1.7 mi W of Glendale interchange on 1 65 system and change TL: to Huggins St., extension 1.2 S of Elizabethtown, KY, on S.R. 222. Naples, FL WNPL -TV ch. 46 -May 28 application km W of interstate Hwy. 95. near Manning. SC 33 41 for mod. of CP (BPCTRCI 104PM) to change ERP: Frankfort, MI WBNZ(FM) 99.3 mhz -May 29 ap- 22N 80 16 16W. MX with WAZQ; Orangeburg. SC 3.192 kw (vis); antenna: Jampro JSH -3246 SOH - plication (BPH9003201D) granted for CP to change renewal application. (DAI(BT). from class A to class C2. increasing ERP to 50 kw (per Provo, UT KSRR(AM) 1400 khz -May 29 applica- docket #88 -269). Newton, NJ call letters) ch. 63-May 24 appli- (no tion (BP900917AD) granted for CP to change TL: to W cation for mod. of CP (BPCT850828LA) to change Bowling Green, MO KPCR -FM, 100.9 mhz -May 'F of NE of' /4 of NW '/4 of section 34. Township 6 S, ERP: 1510 kw (vis); ant.: 223 m; TL: Weldon Rd. 4.5 23 application (BPH9101221E) granted for CP to range 2 E, Salt Lake Base and Meridian, Orem. UT, km SE of Sparta. NJ; antenna: Andrew ALP-32M3- change freq: 94.1 mhz: change ERP: 25 kw H &V; ant.: and make changes in antenna system 40 15 29N III 42 41 74 82.4 m.; HSOC -63 (BT); 00 36N 35 39W. 24W. class: C3 (per docket #90-131). Spokane, WA KSKN(TV) ch. 22 -May 29 applica- FM's Mount Vernon, MO KTJA(FM) 106.7 mhz -May tion for CP to change ERP: 230 kw (vis); ant.: 395 m: 29 application (BMPH90I211IE) granted for mod. of change TL: Krell Hill. approximately .6 km due N of George, CA KATJ(FMI 100.7 mhz -May 30 appli- CP (BPH86I I26ME as mod.) to change ERP: 25 kw KREM -TV tower; 47 36 04N 117 17 53W. cation (BPH9007101D) granted for CP to change ERP: H &V; ant.: 100 m.; TL: .23 km S of Rte. TT, .75 km .26 kw H &V. W of the Lawrence Greene County Line and 4.43 km Actions SE of Halltown, MO and to change class: Blackshear, GA WKUB(FM) 104.9 mhz -May 31 C3 (per AM's application (BPH9004161F) granted for CP to change docket #89 -475). ERP: 37 kw H &V; change ant.: 92 m.: freq: 105.5 Newburgh, IN WGABIAM) 1180 khz -May 29 Dillon, MT KDBM -FM 98.3 mhz -May 24 applica- mhz: class: C2 (per docket #88 -294). application (BP910312AC) granted for CP to reduce tion (BPH910I221G) granted for CP to increase to power to .675 kw and make changes in antenna sys- Rock Island, IL WVIK(FM) 90.1 mhz -May 30 class: C3 facilities; ERP: 10.5 kw H &V; ant.: 151 m.: tem. application (BPED9011301E) granted for CP to change 45 14 22N 112 40 03W (per docket #89 -207). freq: 90.3 mhz; change ERP: 31 kw H &V. Manning, SC WYMB(AM) 1410 khz-May 28 ap- Mesquite, NV KIPP(FM) 97.5 mhz -May 29 appli- plication (BP881101AE) granted for CP to change Buffalo, KY WRZI(FM) 101.5 mhz -May 23 application (BMPH9I0124IF) granted for mod. of CP keg: 920 khz; change hours of operation to unlimited cation (BMPH9009111A) granted for mod. of CP (BP1-1880615MD) to change ant.: 299 m.: TL: 20 km by adding night service with I kw; increase day power (BPH880406MA as mod.) to change ERP: 6 kw H &V; W of Mesquite, NV. and 9 km N of US Hwy. IS.

SERVICES

BROADCAST DATABASE BROADCAST DATA SERVICES tglkilatech,Inc. datawonlda Computerized Broadcast Service LPTV /TV Translator datawonld Including BROADCAST CONSULTANTS AND ENGINEERS MAPS FCC Appicauons anc Feld Engineering Data Base Allocation Studies Detailed Interference Studies Terrain Shadowing Frequency Searches and Coordinator Coverage Terrain Profiles Tower Erection and Menlenance Regional Directories Allocation Studies Directories Facility Design and Construction 4 Lre. of % WJJrr. Lmwn & fuhrnon. Inc Maps Terrain Popcount P.O. Box 30730 301-652 -8822 Contact - - 703 824 -5666 KENNETH W HOEHN Mon Ave Bethesda. MD 20814 800- 368-5754 23400 FAX:703- 824 -5672 (3'31562.6873 Dearborn MI 48124 301- 652 -8822 800 -368 -5754

SOFTWARE Shoolbred Engineers, Inc. SmxmnlCanwhann FM & TV CHANNEL SEARCH C'fainless, irae. Radio and Television System Design FCC databases for MS -DOS Transmitter and Studio Installation Towers and Antenna Structures Broadcast Technical Consulting New Towers, Antenna Structures Microwave and Satellite Engineering Studies, Modifications Roben A. Shoolbred, RE. Dow` Vernier Engineering and Installation Inspections, Erection, Appraisals 627 Boulevard North Wales, PA 19454 114. \kemn Dra.e tSril x319 266 -8402, 201 -245.4633 Kenilworth, NJ 07033 215 699 -4871 FAX 699-9597 ct,arrn. s.c. -or,.1 IC.udl

SG Communications LDL KLINE TOWERS aCOMMUNICATIONS, Inc. TV/FM PF Systems Specialists Towers, Antenna Structures HE DESIGN 8 INSTALLATION SPECIALISTS Amnon me RF Measurements EMC ti w 1 System Engineering & Installation LARCAN SOLID STATE TRANSMITTERS Tower Erection & Maintenance P.O. 1013 So1,o5t u r y Es Box ALAN DICK ANTENNAS 6 COMBINERS PNONE 2,9.9361,,4221 800 -824 -7865 Tucson, AZ Columbia, S.C. 29202 LEBLANC & ROYLE TOWER SYSTEMS FAX 219.936.6796 Tel: 803 251 -8000 - FAX 251-8080 800- 874 -5449 Tampa, FL 14440 CHOW LAIE CT WOO ID 20707 PO Boa 128. 1200 N Oak Rd 215- 699 -6284 N. Wales, PA TEL: 301-4962200 FAX: 101-498 -7952 Plymouth, IN 46563

Broadcast Video Tape New lowers. vanammar hulklIngS. earth STARLINER ** * bna turnkey age development. Goat SIRrvA Elcdbd Moe MOBILE VIDEO PRODUCTION UNIT MULTI CAMERA CAPABILITY Pk `a a' Tower Structures, Inc. 32 AUDIO INPUTS-STEREO SOUND V VrMa V 1MVV PROGRAMMING SERVING BROADCASTERS 1869 Nirvana Ammo SPORTS CONCERTS Now Qualify Nock CtkD1rl Moods VIDEO MEETINGS Chula Vista. CA 92011 CONFERENCES FOR OVER FORTY YEARS BEiACAM U-MA11C VHS 619421 -1181 CONTACT: ERIC ADDRESS Fax 619421-0533 1.14 No. 254513 (405) 946-5551 (215) G2G -G500 1-800-888-4451

S & M Associates, Inc. FOR WORLDWIDE contact SATELLITE TRANSMISSION PROFESSIONAL/SERVICE Transmitter installations 8 - BROADCASTING MAGAZINE DIRECTORY RATES supervision SERVICES CONTACT: 1705 DSales St., N.W. 52 weeks - S40 per insertion Installations of any manufacturer TDB COMMUNICATIONS GROUP Washington, D.C. 20036 26 weeks - S50 per insertion 10 years experience 10575 WEST WASHINGTON BLVD. for svailsbilltiss There is a one time typesetting charge 205-849-7873 CULVER CITY. CA 90232 -1922 Phone: (202) 659-2340 of 520. Call (202) 659 -2340. FAX 205-841-0069 213-870 -9000 FAX: 213 -838 -6374

66 Fer elle Record lroadesting Jun 17 1ff1 PROFESSIONAL CARDS

...-CARL T. COHEN, DIPPELL AND du Treil, Lundin & Rack/ey, Irrc. JONES= CORPORATION LOHNES & CULVER A 5 taw d AD. R,ng. l' C EVERIST, Consulting Radio-TV Engineers P.C. CONSULTING ENGINEERS CONSULTING ENGINEERS 1019 19th Street. N.W., Suite 30) 1156 15th. St.. N.W. , Suite 606 Washington, D.C. 20036 7901 YARNWOOD COURT Washington , O.C. 20005 7300 'L' STREET. N.W. SUITE 7700 Telephone: 202- 223 -6700 22153 12021 296 SPRINGFIELD, VIRGINIA -2722 WASHINGTON, D.C. Mm,N, AirCf 20005 (703) 569 -7704 (202) 898 -0111 MEMaAR AFCCa eMCe Ie44 Lñ41mha1 AFC CE Member AFCCE

SILLIMAN AND Motkt, Larson SILLIMAN & Johnson, Inc. HAMMETT & EDISON, consulting INC. Jules Cohen & Associates, P.C. 8121 Georgia Ave. #700 Telecommunications Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 Consulting Electronics Engineers TWo Skyline Place, Suite 800 Box 280068 Suite San 600 ROBERT M. SILLIMAN. P.E. 5203 Leesburg Pike Francisco, California 94128 1725 DeSales, N.W. (301 1 589.528e Falls Church, VA 22041 Washington, D.C. 20036 THOMAS B SILLIMAN. P.E. 703 824-5660 (415) 342-5200 Telephone: (202) 659 -3707 48121 1353 -975A FAX:703 -824 -5672 HE (202) 396-5200 Telecopy: (202) 659-0360 .Mrnrhr, AI(CCI Member AFCCE Membro AFCCE Member AFCCE

CARL E. SMITH E. Harold Munn, Jr., CONSULTING ENGINEERS Mullaney Engineering, Inc. HATFIELD & DAWSON Taleeemnnwtiana AM -FM -TV Engineering Consultants & Associates, Inc. Calwning Inman CONSULTING ENGINEERS Compiete Tower Rigging and Services Broadcast Engineering Consultants 9049 Shady Grove Court 4226 SIXTH AVE. N.W. "Herring She Broadcast Wash, Box 220 Gaithersburg, MD 20877 for row 50 From SEATTLE, WASHINGTON 98107 Coldwater, Michigan 49036 301-921-0115 Box 807 Bath, Ohio 44210 (206) 783 -9151: Facsimile: 12061 789 -9834 Phone: 517-278.7339 Member AFCCE (216) 659 -4440 MEMBER AFCCE

F.W. HANNEL Si ASSOCIATES STRUCTURAL SYSTEMS C.P. CROSSNO & ASSOCIATES JOHN F.X. BROWNE TECHNOLOGY. INC. CONSULTING ENGINEERS & ASSOCIATES, P.C. Registered Professional Engineers 1. Cabot Goody. PE. PRESIDENT P.O. BOX 180312 525 W(7odward Ave. 911 Edward Street TOWERS. ANTENNAS. STRUCTURES DALLAS, TEXAS 75218 Bloomfield Hills, MI 48013 Henry, Illinois 61537 New Tall Totem. Bluing Tosco (313) 642-6226 Studio. Analysa. Design Modifications. TELECOMMUNICATIONS (FCC, FM) Washington Office (309) 364 -3903 Inspecr.ns. &tenon. Etc CHARLES PAUL CROSSNO, P.E. (202) 293 -2020 Fax (309) 364 -3775 6867 Elm St. Mclean. VA 22101,70J) J56.9765 (214) 321 -9140 MEMBER AFCCE Member AFCCE

LAWRENCE L. MORTON Y161 ASSOCIATES SELUSEYER ENGINEERING 2I1 OAKS UNE D.C. WILLIAMS, P.E. 1NC. MMUNCATIONS TECHNOLOGIES MESA ESA ÇAFIFOQNIA 93434 Consulting Engineers Consulting Radio Engineer e.oAOCAFrE. caawrANNn Member AFCCE P.O. Box 356 Clarence M. Beverage LAWRENCE L. MORTON, P.E. Post Office Box 1888 C AM FM TV Laura M. Mirrahi McKinney, Texas 75069 Carson City, Nevada 89702 APPLICATIONS FIELD ENGINEERING MEMBER AFCCE (214) 542 -2056 (702) 885 -2400 P.O. Box 1130. Marlton, N108053 0091985.0077 FAX:(609)985.8124 (805) 733-4275 / FAX (805) 733 -4793 Member AFCCE

FCC Data Bases PAUL DEAN FORD, P.E. FCC Applications and Feb Engmnnnp I)atel Corporation George Jacobs Frequency Searcnes and Coordinator BROADCAST ENGINEERING CONSULTANT & Associates, Inc. AMFM- GtVITFS-LPIV BROADCAST CONSULTANTS Consulting Broadcast Engineers 3775 West bugger Ave., OWL ENGINEERING, INC. Applications Inspections Domestic & International West Terre Haute, Indiana 47885 Member AFCCE Coaling CessenaOau Ewan Call Toll -Fra 812-535-3831 8701 Georgia Av. 139i W. County Read F, m. Paul, MN 55112 (800) 969 -3900 Suite 410 Silver S20prg, MD Membcr AI CCE (612) 631 -1338 -.wow AFCCE' 1515 N Cauti House Rd, Arlington, VA 22201 (301)587 -8800

W. Lee Simmons & Assoc, Inc AFCCE R DON'T BE A STRANGER Broadcast Telecommunications RADIO ENGINEERING CO. Association of E To Broadcasting s 117 323 Reaoers Doody SOS SA57 SANTA NANA CA SSS Federal Communications Consultants seur Professional or Service Card here It w li be en by station ano cable TV system owners Engineers Hilton Pkwy. , Suite 200F Consulting 1036 William ALLOCATION,. INSTALLATIONS FIELD 0 makers OeCisIOn P.O. Boa 19333 Hilton Head Is., S.C. 29928 ANTENNA TYPE ACCEPTANCE MEAaum.CNTs 1 989 Readersnio Survey Showing 3 7 readers sa erwdemnn 00, n Yew. 20th Street Station 800.277.5417 803.785-4445 Pet COPY Washington, NORWOODJ. PATTERSON 18051934.5741 DC 20036 FAX 803 -842 -3371 171131 534 -78811

PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - S40 per insertion 26 weeks - S50 per insertion There is a one time typesetting charge of S20. Call (202) 659 -2340 Revoked Quests, license for Ashtabula, OH Inc.'s Hooskk Falls, NY WNGN(FM) 97.5 mhz -May 30 New TV's application (BMPH9008301D) granted for mod. of CP station WAST(AM) since station has been off air since (BPH880601MZ) to change ERP: .45 kw H &V; ant.: May 30, 1984 without permission. (MM docket 90-479 KQHM(TV) Lesea Broadcasting Corp.; Wailuku, 356 m.; TL: top of Mount Anthony. 2.9 km SW of by Order of Revocation IDA 91 -665] adopted May 30 HI Bennington, VT. by Chief. Mass Media Bureau.) WQHM(TV) SW Mississippi Television Co.; Buies Creek, NC WCCE(FM) 90.1 mhz -May 31 McComb, MS application (BPED880810MA) granted for CP to Existing AM's change ERP: 22.39 kw H; 22 kw V; ant.: 140 m.; TL: ALLOCATIONS St. Rd. 55, .3 km NE of Erwin limits. KHSP(AM) KIFS Beat of His Heart Broadcasting Inc.; Texarkana, TX Elkin, NC WIFM -FM 100.9 mhz -May 28 applica- Paragould and Lake City, AR Effective July 19 tion (BMPH910122IC) granted for mod. of CP substituted channel 285C3 for channel 285A at Lake KSRK(AM) KBLZ Stephen W. Yates; Lufkin. TX (BPH8702111G) to change ERP: .6 kw H&V; ant.: 216 City and modified license of KDXY(FM) accordingly. WBXR(AM) WIXC Low Country Corp. Inc.; m.; TL: 5.3 km due S of Elkin City limits on Brushy (MM docket 90 -321, May 22, DA 91 -636 by Chief, Fayetteville, TN Mountain. Allocations Branch, Mass Media Bureau.) WHMO(AM) WJAK Quality Broadcasting of Raleigh, NC WCPE(FM) 89.7 mhz-May 31 appli- Needles, CA Substituted channel 250C1 for channel Tennessee Inc.; Jackson. TN cation (BPED840328CA) granted for mod. of CP 250C2 and modified license of KWAZ(FM), com- WJRZ(AM) WNJO Knox Broadcasting Group (BPED8304I5AG) to change TL: 2.2 km NE of City of ments July 26, replies August 12. (MM docket 91 -149, Inc.; Seaside Park, NJ Rolesville, NC, on SR 2052, NR. Rolesville, NC, by NPRM [DA 91 -6411 adopted May 22 by chief, change ERP: 100 max kw (H &V); ant.: 207 m.; and Allocations Branch, Policy and Rules Division.) WRCC(AM) WZQB Televiewers Inc.; Warner make changes in antenna system; 35 56 26N 78 28 Robins, GA Ogelsby, IL Effective July 19 Allotted channel 42W. 271A as its first local FM service. Filing window: July WZAO(AM) WQPN Praise Family Worship Ravened, SC WMGL(FM) 101.7 mhz -May I ap- 22- August 21. (MM docket 89 -517, May 22, DA 91- Center; Moundsville, WV granted for CP to change plication (BPH9001121D) 640 Chief, Allocations Branch, Mass Media Bureau.) WZZB(AM) WQKC S.C.I. Broadcasting Inc.; channel 269A to channel 269C2; ERP: 50 kw; ant.: 150 Bowling Green, KY Effective July 19 substituted Seymour, IN m; 32 38 59N 80 19 OOW. channel 244C3 for channel 244A and modified license FM's Summerville, SC WWWZ(FM) 93.5 mhz -May 21 of WCBZ(FM) accordingly. (MM docket 90-447, May Existing application (BPH910128ID) granted for CP to change 22, DA 91-639 by Chief, Allocations Branch, Mass KBCD(FM) KOZN Acacia Amusement Corp.; freq: 50 kw H &V; change ant.: 150 kw H &V; ant.: 150 Media Bureau.) Imperial, CA m.; TL: SW of Huger, SC, 9 km from intersection of Willmar, Princeton and Olivia, all Minnesota Ef- KDMX(FM) KMGC Nationwide Communications Clements Ferry Rd. and Zion Church Rd.; class: C2 fective June 22, modified FM Table to allot channel Inc.: Dallas. TX (per docket #88 -145). 237 C2 to Willmar, allotted channel 291C2 to Prince- KFMK(FM) KEAL TGR Broadcasting Inc.; KORA -FM 98.3 mhz 29 applica- accordingly; Bryan, TX -May ton; modified license of W2PM Princeton, Winton, CA tion (BPH900810IA) granted for CP to change ERP: tiling window for Willmar: July 23 - August 22. (MM 2.3 kw H &V. docket 87-483 by R &O [DA 91 -6551 adopted May 22 KFXB(FM) KSTZ River City Television Partners, Rules L.P.; St. Genevieve. MO Columbus, TX KULM(FM) 98.3 mhz -May 29 by Chief. Allocations Branch, Policy and Divi- application (BPH9008101D) granted for CP to change sion, Mass Media Bureau.) KGLL(FM) KSQI Duchossois Communications ERP: 6 kw H &V; change ant.: 63 m. McComb, MS and Kentwood, LA Effective July Co. of Colorado. Inc.; Greeley, CO Table channel 231C1 Rockdale, TX KRXT(FM) 98.5 mhz -May 29 ap- 22, amended FM to reallot from KHSP -FM KTFS -FM Beat of His Heart license plication (BPH900810IB) granted for CP to change McComb to Kentwood; modified of Broadcasting Inc.; Ashdown, AR WXLT(FM) accordingly. (MM docket 90-282, by ERP: 6 kw H &V. KIMS(FM) KYIZ Kansas- Nebraska Christian R &O [DA 91 -6621 adopted May 23 by Chief, Alloca- Broadcasting; Hutchinson, KS Seabrook, TX KRTS(FM) 92.1 mhz -May 16 ap- tions Branch. Policy and Rules Division, Mass Media plication (BPH910215MT) granted for CP to change Bureau.) KMMS -FM KUUB -FM Gilbert Broadcasting ERP: 32.8 kw H &V; change ant.: 184 m.; TL: 3200 N Corp. of Montana; Bozeman, MT 38th St., Texas City, TX; 29 24 40N 94 57 04W; to KQKZ Broadcasting change class: C2 (per docket #87 -276). KSEA(FM) Troposphere CALL LETTERS Ltd.: Greenfield, CA KSRN(FM) KVRX Comstock Broadcasters Inc.; Sparks, NV ACTIONS Applications KURB -FM KZOU -FM GHB of Little Rock Inc.: Existing FM's Little Rock, AR Adopted supplemental report to Congress which examines whether, in providing superstation and network WAKB(FM) WRDW -FM Advenisment Network WAQZ(FM) WRBZ Richard L. Plessinger; station programming, satellite carriers unlawfully dis- System; Wrens, GA Milford, OH criminate against home earth station distributors in WJAW(FM) WYBH Quiet Radio Inc.; WFXB(FM) WSNL River Cities Broadcasting video favor of cable system operators or other program McConnelsville, OH Corp.; East St. Louis. IL providers, such as satellite master antenna systems or Jersey Shore Broadcasting wireless cable systems, in violation of Copyright Act. WKZFIFM) WJCS Atlantic Broadcasting Inc.; WJRZ -FM WJRZ Corp.; Manahawkin, (Gen. docket 89-88 by Second Report [FCC 91 -1601 Bayboro, NC NJ adopted May 9 by Commission.) Grants WKXI -FM WMJW CSB Communications Inc.; Columbia, CA Denied petition for rulemaking filed Magee, MS New FM's to allot FM channel 255A. (MM docket 90 -176 by WLLX(FM) WXZC Prospect Communications; R &O IDA 91 -6381 adopted May 22 by Chief Alloca- KMXD(FM) V.O.B. Inc.; Ankeny. IA Lawrenceburg, TN tions Branch.) KPXA(FM) Schuyler H. Martin; Sisters, OR WQKC(FM) WZZB S.C.I. Broadcasting Inc.; Keokuk both Iowa and Washington, Granted peti- KPXB(FM) Eastern Montana College; Bozeman, Seymour, IN tion for reconsideration filed by David M. Lister to MT WRCC -FM WPPR Televiewers Inc.; Warner modify application for channel 290C2 to channel Robins, GA 242C2. (MM docket 89-451 by MO&O [DA 91 -6791 KPXC(FM) Claire B. Benezra; Indian Springs, adopted May 28 by Chief, Policy and Rules Division, NV WVCM(FM) WZLS Multi -Media Broadcasting Mass Media Bureau.) WADU -FM Virgie Hare Flu Treil; Reserve, LA Inc.; Valdosta, GA Bozeman, MT Resolved issues specified against Big WAYG(FM) SW Florida Community Radio Inc.; WVHR(FM) WHZZ -FM Milan Broadcasting Co.: Horn Communications, Inc. in its favor and granted Sarasota, FL Huntingdon, TN BHC license of KCTZ(TV). (Docket 90 -478, by SD of WNJS Authority; WXLZ(FM) WXLQ Yeary Broadcasting Inc.; AU Frysiak [FCC 91D -29] adopted May 29.) -FM NJ Public Broadcasting Berlin, NJ Lebanon, VA Walker, MI Granted application of GNS Broadcast- WPTH(FM) Olney Voice of Christian Faith Inc.; WXST(FM) WESK Deborah H. Greenwood; ing and denied two competing applications for new FM Loudon. TN on channel 263A. (MM docket 90 -83 by ID [FCC 9ID- Olney, IL 301 issued May 30 by AU Edward Luton.) WQHN(FM) Raymark Broadcasting Co. Inc.; WYBM(FM) WLLX Prospect Communications; Minor Hill, TN Queensbury, NY Conditionally granted application Spangler, PA of Bradmark Broadcasting Company for new FM on WVEA(FM) Grant County Broadcasting, c/o R.R. WZTU(FM) WSSP Gannett Publishing Co Cocoa channel 291B1; and denied competing applications of Wallace; Williamstown. NY Beach, FL Barry Skidelsky and Normandy Broadcasting Corpora- WVPI(FM) Macon Radio Assoc. Ltd.; Macon, Existing TV tion. (MM docket 90-181 by Initial Decision [FCC GA 91D -211 issued April 17 by AU Edward J. Kuhl- WGBC(TV) WLBM -TV Global Communications mann.) WXGM -FM WXGM Inc.; Gloucester, VA Inc.; Meridian, MS

N Ex The Rataer! ßaolnatitg Jw 17 I991 CI,ASSIFIED

ATTENTION: MAY'JUNE GRADUATES

Looking for a media or teaching position? For a limited time, BROADCASTING will offer recent college graduates a 25% discount on our Situations Wanted rate, with a reduced $9.00 weekly minimum. Ads are payable in advance by check, money order or credit card (Visa or Mastercard). And congratulations from all of us at BROADCASTING.

GM: WPXR/WKBF, the Quad cities leading CHR Classical music radio station seeks fill -in music RADIO radio station is looking for a sales driven general and news announcers for occasional work. Send manager. If you are a take charge, highly motivat- resumes and tapes to: "Auditions," 122 Fifth Ave- NEW WARIER MANAGEMENT ed people person, and can prove it, send resume nue, 3rd Floor, New York, NY 10011. An equal and references to: Peter Crawford, Executive Vice opportunity employer. President, Roth Communications, 3 Woodland Business manager religious format commercial Road, Stoneham, MA 02180. EOE. Al Gospel/family oriented station has opportuni- AM stations. Underwriter, fundraiser, PR person ties for experienced announcers. Great opportuni- inspirational FM network. Resume to Positive Ra- Local sales manager wanted immediately by ty to move to a major market. Competitive salary dio, Box 889, Blacksburg, VA 24063. EOE. Jammin' 92 FM Cleveland, Ohio. We're looking for and benefits. Send air -check and resume and a person with good motivational, training and de- salary history with references to: Alvin Augustus General sales manager at major station in south- velopmental business skills. CRMC a plus. If you Jones, WBGR -AM, 334 N. Charles Street, Balti- eastern metro market of 250,000 +. Well versed in are a small or medium market manager, ready for more, MD 21201. EOE. today's sales consultancy skills. Last GSM now a a major market challenge, send resume and sam- GM. Must be driven to win. First step is a letter ples of successful retail presentations to: Carl outlining your goals and resume. Send to: Bob Kitts, CRMC, General Sales Manager. Jammin' 92 IMP MAIM tMWS Lima, GM, WKNN /K99 -FM. PO Box 6699. Biloxi, FM, 2156 Lee Road, Cleveland, OH 44118. EOE, MS 39532. EOE M/F. M/F. Anchor /reporter for award -winning computerized newsroom. Experience required, degree pre- Urban WQMG AM/FM seeks high energy team NW WMII® SAIS ferred. Sports knowledge helpful. T &R to WHBC, builder for general sales manager. Must be able Box 9917, Canton, OH 44711. EOE. recruit, revenue to train, motivate, identify oppor- WSPD and WLOR, Toledo are looking for raw tunities and deliver above average power ratio! meat eating, experienced, already well trained Send resume to Nancy Cooper, WQMG, PO Box and motivated street fighters to earn top commis- IMP WAl1I9 ROMMAI/IO 14702, Greensboro, NC 27415 or call 919 -275- sion. WSPD is News Talk. WLOR, AC, is top rated ROMNEIIOI AM O1ilIMS 1657. EOE. 25-54. Send resume, references and billing records to: Terrell Metheny, GM, 125 S. Superior St., Toledo, OH 43602. EOE. Radio services manager: Experienced news di- Indiana small market stand alone FM with giant rector /announcer needed to write, produce, voice, signal seeks community minded, experienced WRVO (094) In Richmond, Virginia is looking for and manage national radio actuality program and take charge general manager. You will carry a list. sales account representatives. College degree spot market advertising production. Benefits, We are rated #1, live & local 24 hours a day. preferred and a minimum of three years radio/me- EOE. Send resume and cassette to Marilyn Salary, monthly percentage of profits and equity in dia sales experience a must. No telephone calls Fancher, Republican National Committee, 310 station over time. Come grow with us! Send re- will be accepted. Qualified applicants, send re- First St., SE, Washington, DC 20003. No calls sume in confidence to: President, PO Box 502, sume with cover letter to: Kim Pond. 094, PO Box please. Roanoke, IN 46783 -0502. We are an equal oppor- 1394, Richmond, VA 23211. EOE. tunity employer. Established Midwest AM/FM seeks ambitious, WOOL -FM production and operations coordina- self starter to complement our experienced sales tor. Public radio at the University of Louisville. Station manager /sales manager /program direc- staff. We're results oriented and high on communi- Host and engineer "live" daily afternoon classical tor: Dame Media, operating two 50 kilowatt FMs ty involvement. Excellent pay and benefits pack- music program, including announcing, research- and three AMs markets class -4 in medium in PA is age. Send resume to: Joyce McCullough, ing and (eventually) programing music; interview- and looking expanding operations to add several WLPO/WAJK, PO Box 215. LaSalle, IL 61301. ing guests; and operating studio equipment. highly qualified and motivated administrators to EOE Train, schedule and monitor board operators and the group. Send confidential resumes and refer- other radio students. Produce weekly information ences to J. Albert Dame, President, Dame Media Cleveland Ohio's Jammin' 92 is looking for a program material. Requirements: Master's degree Consultants, Inc., 89 Upland Road, Williamsport, couple of good radio sales people who can devel- in Communications, Broadcasting, Classical Mu- PA 17701. EOE. op direct/retail business and handle a significant sic History. Liberal Arts or related field; three agency list. Please send resume and proof of your years related experience; FCC 3rd Class Radio General manager opportunity: Wanted major abilities to: Carl Kitts, CRMC, General Sales Man- Operator's License or Restricted Radio Telephone market sales manager for GM position or small ager, Jammin' 92 FM, 2156 Lee Road, Cleveland, Operator's Permit. An equivalent combination of market GM looking to move up. Minorities encour- OH 44118. EOE, M/F. education, training and /or experience may be aged to apply. EEO. Resumes and references to substituted for requirements noted, but ability to Box D-11. All responses confidential. correctly pronounce foreign names without IMP WA1119 MINIM= coaching is essential. Salary: $25.009 + 22% fringe benefit package. Anticipated start date: Au- Program director: For LA market's only jazz sta- PD/OPS mgr. In small, but beautiful, Northeast gust 1, 1991. Deadline: July 8, 1991. Previous tion. Artistic and management skills a must in market. Outdoor recreational opportunities applicants need not apply. Non -returnable audi- programing respected station also involved in a abound. AM satellite MOR, FM automated Classic tion tape (cassette only) must accompany resume concert productions, regional network news, and Rock. Small staff needs cheerleader, direction. with three references. Cassette must include solid cable audio worldwide. Must be familiar with all Resume. salary needs. Reply to Box D-12. EOE. demonstration of concert music announcing, in- styles of jazz; minimum of 5 years radio and 2 terviewing and feature material production sam- years management experience. Competitive sala- The golden voice! To tape station IDs, Image ples. Apply Mon., Wed. & Fri. between 8 a.m. and ry and excellent benefits. Send resume, refer- Liners and promos. Rich, full, sophisticated 'Ritz 3 p.m. or send resume and cassette to: Personnel ences and tape to: Station Manager, KLON -FM, Charlton' sound desired. Send tape lo Beal Services Houchens Bldg. University of Louisville, 1288 No. Bellflower Blvd., Long Beach, CA Broadcasting, 4121 W. 83rd St., Suite 128, Prairie Louisville, KY 40292. Equal opportunity/affirmative 90815 -4198. EOE. Village. KS 66208. EOE. action employer.

Msdosliry Mu 111991 E1sEE1Ntl 61 Good all around broadcaster. Now retired. NIP WANID TEONNGLL Wants to return as a sales announcer. Mostly ex- TELEVISION perience in sales. Prefer MOR, Country, Oldies. Fully qualified engineer to split duties between Morris, Box 67193, Rochester, NY 14617. IMP WANED MANAGEMENT two small northern California markets. Starting sal- Rod Announcer, 18 years in radio, seeks stable posi- ary: $25,000. Contact Chambers 916 -257- WITH -TV, an American Family owned NBC affili- 2121. Equal tion with adult contemporary station. All size mar- opportunity employer. ate in eastern North Carolina, is currently accept- kets. Any shift. Mike, 904 -255 -6950. ing applications from qualified candidates for the position of General Sales Manager, send resume to WITN -TV, Box 468B, Washington, NC 27889. SITUATIONS WANTD MANAGEMENT smNAnaNE WANED TEGNIKAE EOE.

Unique opportunity: One of the world's premier Strategic planner VP /GM delivers results. Group Former Harris engineer and big group chief is ski resorts needs a general manager to operate its operator /4 stations. Solid history in reversing available for field service assignments anywhere! cable channel television station. Experience in trends. As GSM doubled sales revenues in 4 Expert on automation, transmitters, audio & con- sales and marketing is essential. Appreciation for years. Seeks challenging position with broadcast struction. Super references. 413 -442 -1283. group where people make the difference. 22 quality production and programing is needed. years radio. Chris Martin. 616 -399 -1702. Opportunities for personal and professional growth abound in this location and with this company. Reply Box D -38. GM/GSM: Five years GM/current radio station, 16 SITUATIONS WANTED NEWS years sales/sales management/radio and televi- National/regional sales manager wanted. Can- sion. AE Telerep -NY, AE CBS 080/Chicago local Sports pro. Sophisticated, exciting PBP and solid didates must have thorough knowledge of ratings sales. Successful GSM in Florida market. Top AE anchoring skills. 5 yrs. exp. Looking for college/ and be a street fighter. BMP and Marshall Mkt. ABC 080. Exceptional skills in concept marketing pro opportunity. All major sports. Impeccable experience helpful. Resumes and compensation and research...Long suit selling/managing sales knowledge. Bob, 201 -546 -5546. expectations to Frank Pilgrim, WMDT TV, PO Box by example. NSM, REP, PD, GSM, AE and buyer 4009, Salisbury, MD 21801, EOE M/F. relations -- savvy. Sale of this station (soon) free for Newswoman wants back in radio news. 50 mile career move...You may contact owner. Know FCC radius Washington, DC Tape avail. Karen Ryder, and media relations. Absolutely qualified to waste Route 1, Box 141, Aldie, VA 22001. 703 -327 -4160. no time addressing your priorities. 38 and ready HEEP WANTED SALES Major market sports/news broadcaster currently for the next five year plan. Contagious type -A work part-time full -time Experience in- ethic. Reply Box D -36. seeks position. cludes KMOX, college POP and network report- Account executive: WTVO -TV, Rockford, IL ing. Many performance awards. Available imme- (NBC affiliate), is seeking dynamic, aggressive, highly- individual to handle No bull. General manager ready for your small diately: Scott Simon, 704 Country Manor, St. motivated substantial, market. This 25 year professional will run station Louis, MO 63141; 314 -878 -7615. established list with special emphasis on develop- profitable and worry free for 25K, Hurry, call Ed ing new business. Fax 815 -963 -0201, or mail re- 806- 266 -5269. sume, letter, references to: Tim Sharky, General Sales Manager, WTVO -TV, PO Box 470, Rockford, SITUATING WANTED PROGRAMING IL 61105. EOE. 25 years experience - Hard working, well round- PRODUCTION & OTHERS ed pro. Last 11 years general manager in south- Sales manager: Market's #1 television station ern small and medium markets. Very programing, has opportunity for proven sales professional who sales and ratings competitive and can get bigger Traffic./continuity/sales service. Experience in TV is ready to accept a key responsibility for station's numbers. Good at FM upgrades, several success - and radio, using Columbine, J.D.S., Bias and Mar - continued success and growth. Proven record in ful startups and turnarounds. Freq. change. Seek- ketron. Call George 908 -417 -1923. NY, NJ, CT leadership, revenue and administrative results a ing group VP or GM short term assignments con- area. must. Interviews granted only to those meeting sidered. Prefer South /Midwest - Call John Parker listed criteria. Send resume to: Conrad Cagle, 502- 247 -0090. WFIE -TV, PO Box 1414, Evansville, IN 47701. Sonny Bloch, host of America's longest running EOE. independent, 2 -way talk show about money, busi- The ideal #2 man. Extensive air /operations, pro- ness, real estate and life, would like to work for Account executive needed for rapidly growing motion/sales experience. Let's talk. Won't last you for free. He offers 18 hours of programing 6 group. Southeast television station seeks aggres- long. 803 -842 -2814, Jay. days per week (take all or part), plus a daily sive, hard working sales representative. Experi- afternoon news show with plenty of openings for ence preferred, but will train right individual. Re- your local news, traffic and weather reports. Call spond to: General Manager, Box D -39. EEOC. Turnaround and startup specialist GM seeks new him if you need instant revenue and ratings. He is challenge; top 50 markets only. Reply Box D-34. now heard in over 200 cities including 90% of the Account executive: Minimum one year media top 100 markets. There must be a reason that this and /or promotion /marketing experience. College I'm your competition's worst nightmare: An ag- broadcaster has kept growing for 12 years. The degree preferred. Send resume by June 26th to

gressive, turn-around -genius GM. I can lead your answer is simple: The audience loves the show, Personnel, WAVE -TV, PO Box 32970, Louisville, top 150 mkt. station to top billing faster than anyone the sponsors love the show, and your bank ac- KY 40232. EOE. in the USA. Check my record. Reply Box D -37. count will love the show!! You can have him now. It's as easy as a telephone call. Ask for Susan at Regional sales manager: Needed for satellite 212-371-9268. sales office, must have strong supervisory and Music licensing problems? Fees too high? Too local television sales skills. Will consider strong much redtape? Cali me for help. Former BMI VP. local radio sales manager. Please send resume I'll save you money, time and aggravation dealing Unique multi- talented radio personality with ex- Io: General Sales Manager, KEPT -TV 730 Mira - ASCAP, BMI and SESAC. Bob Warner, 914 -634- perience in all size markets. Intelligent, articulate, monte Drive, Santa Barbara, CA 93109. EOE. 6630. innovative and entertaining. Can do it with or without music. B.S. degree in Communications. Bruce An aggressive take charge general manager 216 -677 -9113. that will hit the streets and sell is available. Great END WANED TIGINKAL people skills. Solid recruiter. Team builder. Sales and programing experience. Will consider turn- Chief engineer: For UHF station WEHT, Evans- arounds. startups, sweat equity, exceptional track ville, Indiana. Must have experience in all phases record and references. Call 602- 297 -4808. of broadcast TV technical operations. SBE Certifi- MISCELLANEOUS cation a plus. Experience necessary in UHF trans- Past market 17 year vet - 9 as small GM - 35 years mitter, microwave, digital technology, small format old - Making 35 plus - Ready for step up. Prefer Make money in voiceovers. Cassette course of- videotape, ENG equipment, FCC regulations. Re- SE, especially Carolinas. Reply Box D -35. fers marketing and technique for success in com- sume and salary requirements to: Elmer Chancel- mercials and industrials. Money -back guarantee. lor, WEHT -TV, PO Box 25, Evansville, IN 47701. Call for info: Susan Berkley, 1- 800 -333 -8108. Fax 502-826-9566. EOE, M/F. SII1WnONS WANTED MANNIKIN Expanding radio broadcaster. Positions avail- Experienced television maintenance engineer able in Colorado and Atlanta include: Sales, air in Ohio. Maintain video equipment. experience Experienced DJ with superior production skills personality, news, board, production, administra- with Sony machines and transmitter experience seeking AOR, AC, CHR on -air position. Will relo- tion. Three years experience. Tapes and/or re- necessary. Salary commensurate with experience cate. Call Curl for a convincing demo tape. 708- sumes to: Mainstreet Broadcasting Co., 1160 S. and qualifications. EOE Please respond immedi- 888 -1799. Milledge Ave., Athens, GA 30605. ately with resume and references to Box D -18.

7r Classified MdNplig km 171f11 Assistant director of engineering. Assist in the News director for WHIO -TV: Dayton's number Creative services director for WHIG -TV: Day- supervision of broadcast operations, engineering one station is looking for an experienced, hands - ton's number one station is looking for an experi- personnel, production, transmission and mainte- on professional to develop and lead this powerful enced professional to develop and lead promo- nance. Ability to collaborate in design, installation CBS affiliate news staff. Candidate must have a tion and marketing efforts for this powerful CBS and repair of television systems. Familiarity with strong track record of at least 3 years experience affiliate. If you have at least 3 years experience computer operation required. Requires 3-6 years as a news director, assistant news director, or developing and coordinating on -air news, pro- experience in television engineering, 2-4 years in executive producer with exceptional managerial graming and station image promotion, have ex- a supervisory position. Operational experience a and administrative skills. This person will have tensive experience dealing with creation of elec- must. Experience in RF a plus. FCC 1st class/ total responsibility for developing station's news tronic graphics, like working with and managing General license or SBE certification required. Sal- product and news people. If you are a TV news creative people, and are a creative and resource- ary $32,885 - $38,501. Send letter of application, pro with a great people- oriented management ful hands -on professional who understands re- resume and three professional references to Mrs. style, understand and believe in research -based search -based marketing, this is the job for you. Ernst, KRMA -TV, Channel 6, 1261 Glenarm Place, decision -making and want to come work for a top - Send tapes and resumes (no phone calls please) Denver, CO 80204 by 7/8/91. EEO /AA. rated station owned by Cox, send your resume to: David Lippoff, Vice President and General (no phone calls please) lo: David Lippoff, Vice Manager, WHIO-TV, 1414 Wilmington Ave., Day- Southern market group owned 100+ VHF affili- President & General Manager, WHIO -TV, 1414 ton, OH 45420. We are an equal opportunity em- ate needs chief engineer. Technical and manage- Wilmington Ave. Dayton, OH 45420. We are an ployer. ment skills are important. Must be "hands -on" and equal opportunity employer. people leader. Please respond with complete re- Commercial producer: KJCT -N has an immedi- sume to: Box D -40. EOE. Regional manager. Conus Communications is ate opening for a highly motivated and creative looking for three regional managers for the West individual with imagination, resourcefulness, writ- Coast. Atlantic Coast and Florida regional cooper- ing talent, and strong communications skills. Du- NBP wMT® NM atives. The Florida manager will coordinate satel- ties include taking commercials from original be- lite news gathering from Tallahassee and operate ginning to high quality finish. Editing, EFP, lighting and directing skills required. Degree in production Director of news marketing for Turner advertis- a Ku -band uplink truck. Must have local news or equivalent experience required. Resume to: ing and marketing. Responsibilities include: De- room knowledge, strong journalism skills and Layne Montgomery, Production Manager, KJCT, velopment and execution of advertising and pro- management experience. SNG and field produc- #8 Foresight Circle, Grand Junction, CO 81505. motion projects for CNN, Headline News, and ing experience a plus. Send resume to: Steve EOE CNN International. Must have 3 -5 years experi- Johnson, Conus Communications, 3415 Universi- ty Ave.. Minneapolis/St. Paul, MN 55414. EOE. ence in developing marketing campaigns for Program. operations manager: Will be responsi- news programing involving multi -layered execu- ble for programing, production, network relations, /reporter, tions and tie -ins with sponsors and affiliates. Prime opportunities! Seeking anchor and community relations. Applicants should have projects producer, weathercaster, and vi- Strong understanding of television news and pro- special previous experience as a program manager and /editor. Also looking for sportscaster graming necessary. Must have solid organization- deographer TV production experience. Send resume and sala- with play /talk capabilities. Only ap- al. communication and computer skills. Send re- -by- play show ry requirements to: David Dodds, VP/GM. WYFF- plications with resume/demo tape /references will sume to attention of: Ken Christensen, VP of TV, PO Box 788, Greenville, SC 29602. No phone be considered. PO Box 22607, Tampa, FL 33622- Marketing, Turner Advertising, One CNN Center, calls please. WYFF-N is an equal opportunity 9th Floor, South Tower, Atlanta, GA 30303. No 2607. EOE. employer. telephone calls, please. EOE. in market Production coordinator /bilingual -NYC: Arrange The Weather Channel ®, Inc. is accepting appli- News director: Midwest station size 50- 75 is seeking news director to manage staff of 35. and administer rehearsals and broadcasts of a cations for an on- camera meteorologist position. Chinese cable TV station. Distribute scripts. ar- Successful candidates will possess excellent Duties include managing news operation that pre- of range rehearsals quarters, prepare rehearsal call communications skills with a minimum one year sents daily newscasts. Knowledge current news -gathering and production techniques in- shuts, lay out acting on stage floors, time scenes television weather broadcast experience and a and calculate overall program time. Verify with fundamental working knowledge of meteorology. cluding satellite and remote activities is required. Qualifications include BS in Journalism and 7 cast that make -up is applied and ready for broad- B.S. in Meteorology strongly preferred. Send re- -offs; years current experience in news production and cast. Direct personnel of sign-ons and sign sume tape and resume to Chuck Herring, 2600 notify departments of changes of daily operations, Cumberland Parkway, Atlanta, GA 30339. Pre- management. Salary mid- $40,000's. Respond Box D-42. EOE. oversee distribution of equipment, transmit in- employment physical and substance abuse test structions over telephone headsets to performers required. EOE. on set, orally or through body gestures. Fluency in News producer: Produce 5:30 and 11:00 news- Chinese/English; One year experience, $485/wk, Chief video tape editor wanted to supervise edit- casts Monday- Friday. Applicants should be able to 40 hrs/week; send resume or letter in duplicate to: ing for fast -paced half hour newscast. Must work write well, edit tape, and stack shows. Experience, CJ -104, Room 501, One Main Street, Brooklyn, NY quickly and cope with extreme deadline pressure. leadership ability, and ability to work with a team are 11201. EOE. Three years editing experience required. Prior necessary skills; degree in broadcast journalism chief editing experience a plus. Send tape and preferred. Send resume to: Judy Carrier, Adminis- resume to: WSOC -TV, PO Box 34665, Charlotte, trative Assistant, WCYB -N, PO Box 2069, Bristol, NC 28234. Attn: Michael McGinnis. No phone VA 24201. Minorities and women encouraged to SITUATIONS WANTED MANAGEMENT calls please. EOE, M /F. apply. No phone calls. EOE. KJRH, NBC affiliate in Tulsa. Oklahoma. seeks General manager. Involved, active and innova- weekend meteorologist. Two years experience tive. 25 successful years in general management, and degree required. Send resume and tape to sales, promotion and programing. Available for NEEP WANTED PROGRAMING Ed Scripps. News Director, KJRH, PO Box 2, Tul- relocation to a competitive market situation due to sa, OK 74101. No phone calls. EOE. PRODUCTION 8 OTHERS sale of present station. Reply to Box C -55.

Producer: We're looking for a highly motivated Production manager: To oversee and work with newscast producer. Applicant must have good staff of 15. Must know all aspects of production news judgment and writing skills. We need some- and work well with clients. Smalvmedium Texas sRMTNNNS WM19 1[1211IfM one who is aggressive and creative, no stackers. market. Reply to Box D -19. EOE. Tape and resume to Ed Scripps, News Director, 25 years broadcast engineering. 14 years as 3701 South Peoria Avenue, Tulsa. OK, 74105. No TV station is Major eastern market independent hands -on television chief engineer. Start-up and phone please. EOE. calls seeking a promotion manager with hands -on TV upgrade construction both studios and transmit- heading promotion experience. Duties include a ters. Experienced people management and de- for Health reporter: We're looking for a reporter, ex- three person department responsible creative partmental budgeting. Please reply Box D -22. perienced on the health beat, to join our team. on -air, radio, print and local activities. MAC com- Responsible for health segments at noon and puter skills desirable. EOE. Send resume to Box Experienced TV chief engineer seeking position 5:30. Applicants should be creative writers able to D -20. in the South. Supervisory and hands -on experi- produce and edit longer segments. Two years ence. Construction and maintenance back- experience and a degree in broadcast journalism Production paradise! Commercials, syndication, ground. Union negotiations, budgeting, capital preferred. Send resume to: Judy Carrier, Adminis- infomercials, special projects. Searching for exec- planning. Call Jim 718-361-9122, leave message. trative Assistant, WCYB -TV, PO Box 2069, Bristol, utive producer of program development, sales VA 24203. Minorities and women encouraged to manager, and public relations/promotion coordinator. Also need several producers/directors, pro- apply. No phone calls. EOE. sIINAT10NS WANIED WW1 gram hosts, videographers/editors, segment pro- Southeast VHF affiliate has an opening for a ducers, feature reporters, and production news director. Must be mature, creative and have assistants. Applications must include all relevant Excellent, experienced sportscaster looking for a strong people and journalistic skills. Send com- material. PO Box 22607, Tampa, FL 33622 -2607. fine station in which to work, also knowledgeable plete resume to Box D-41. EDE. EOE. newsperson. 216-929 -0131.

Nreatlloliq km 171991 ateetb+ n General assignment and-or weather reporter, ex- Lenoir -Rhyne College, four year liberal arts col- Law enforcement jobs. $17,542- $86.682/yr. Po- tensive experience in production, writing and lege related to Evangelical Lutheran Church in lice. sheriff, state patrol, correctional officers. Call drawing weather maps in the sixth largest market America in Hickory, North Carolina, seeks appli- 1- 805 -962 -8000 Ext. K -7833. in the country with a BS degree in Broadcast cations for tenure track faculty position as assis- Journalism seeks on -air position. Attractive, witty tant professor of communications studies/video and knowledgeable, extensive knowledge of Co- production, effective January 5, 1992. Candidate EDOQTIONI savias lorGraphics V. Call 312 -944 -2468. must be able to teach courses in mass media vid- (media law and media impact), develop/teach On camera coaching: Sharpen TV reporting and Actionline/Hotline editor, crusades TV viewers eo production and video direction, and supervise anchoring /teleprompter skills. Produce quality problems. Press clip and references. Box 1039, campus radio station. College teaching experi- demo tapes. Critiquing. Private lessons with for - NY, NY 10116. radio/television pro- ence required. Broadcast or mer ABC News correspondent. 914-937-1719. Ju- duction experience desired. Ph.D. preferred. ABD lots lie Eckhert. Eckhert Special Productions. Sports...part time anchor in top 40 market, of near completion considered. Salary based upon experience, including p -b -p, looking for medium degrees and experience. Send letter of applica- to large market position. Call John 517- 485 -0321. tion, vita, and three letters of reference by July 30, Vice President and WIMP TO Off E$Nli1T Young, personable, degreed meteorologist 1991 to Dr. Robert L. Sputter, for Academic Affairs, Box 7420, Lenoir - looking to help your station become #1. AMS Dean Rhyne College, Hickory, NC 28603. Lenoir -Rhyne Wanted: 250, 500, 1,000 and 5,000 watt AM -FM Seal, 2 years on -air experience. Will make your College is an EOE employer. transmitters. Guarantee Radio Supply Corp., 1314 weather programs informative yet entertaining. Iturbide Street, Laredo, TX 78040. Manuel Flores 464 -0308. 504- 512- 723 -3331. IMP WM1110 MIES 1" or VHS videotape. Looking for large $nWnONS WANTED PROGRAMING Used Can you live on $2000 a month in commissions quantities. Will pay shipping. Call Carpel Video, PROOIICiION & OTND$ for 3 -4 months in order to build a business from 301-694-3500. the ground floor into a six -figure annual income? Traffic/continuity/sales service. Experience in TV CASCOM syndication is the expansion of two Top doller for your used AM or FM transmitter. and radio, using Columbine, J.D.S., Bias and Mar - well- known, established and respected compa- Call now. Transcom Corp., 800 -441 -8454. ketron. Call George 908- 417 -1923. NY, NJ. CT nies. As our distributor, you'll market the world's in with telescoping area. largest stock library of animated effects, a stable ENG truck good condition Call Mike of custom commercial characters headed by the mast, generator, and accessories. VAIN-TV, 317 -632- Hard working young man looking for production famous Jim (Hey Vern, it's Ernest!) Varney, gener- McKinnon, Chief Engineer, position that utilizes my experience in CMX edit- ic commercials, music libraries and more. You 5900. ing, writing and working with clients. Programs - need to have media Sales experience, the ability Wanted: Editor that will interface with VPR 80 1" aired experience and willing to relocate. 317 -643- to manage 3-4 people and the willingness to work machines & M format. Also I- Squares that will 5838. Travis. harder you ever have in your life. full time and than communicate between ISC editor (GrassValley) & If you are entrepreneurial in spirit and love to sell, VPR 80's. Call Jerry Garvin at 803-288-2100. call Lee Michaels at 615- 242 -8900. Territories NISCBIAN[OIK closing rapidly! EOE. FOR MU IOOWMENT Be on TV. Many needed for commercials. Now IMP WAXED 1EONIKAL hiring all ages. For casting info call 615- 779 -7111 AM and FM transmitter, used, excellent condi- Ext. T -681. tion. Guaranteed. Financing available. Transcom. wanted: A manufacturer of Electronic engineer 215 -884 -0888. FAX 215 -884 -0738. The king of radio and television reveals his rea- broadcast equipment located in the Southwest sons for success in this guide to greatness. Land seeks a person with a strong background in ana- 1KW AM transmitters: Harris MW1A (1978), Har- jobs in top markets. Send $9.95 to: Success Un- log and digital electronics with emphasis in audio ris SX1A (1988), Cont. 314R1 (1986). Harris limited, PO Box 17134, Raleigh, NC 27619. 10% engineering. Must have experience with DSP and BC1H1 (1974), RCA BTA 1S (1976), Transcom of each sale goes to fight illiteracy. a strong background in analog audio design. Ex- Corp. 800.441-8454.215- 884 -0888, Fax 215 -884- perience in broadcasting and broadcast equip- 0738. Primo people seeks general assignment report- ment manufacturing preferred. Company has ex- ers with some anchoring experience. Call Steve cellent reputation and good benefits. Send FM transmitters: BE FM30, 30KW (1983), CCA Porricelli or Fred Landau at 203-637-3653, or resume only to: Box D-43. FOE. FM20,000E, 20KW (1979), Collins 831G2, 20KW send resume and 3/4" tape to Box 116, Old (1975), RCA BTF 20E1, 20KW (1973), BE FM108, Greenwich. CT 06870 -0116. MID MANN 10KW (1990), Harris FM10K, 10KW (1980), RCA BTF 10ES1. 10KW (1975). Cont. 814R -1, 2.5KW (1983), CCA 2500R, 2.5KW (1978), Harris FM1H3. Kiss your butterflies goodbye! Speak with com- 1KW (1976), Transcom Corp., 800-441-8454. 215- fort. confidence, conviction. Presentation skills 884-0888. Fax 215 -884 -0738. workshops for sales people/GSM's/GM's. Videota- AWED FIELDS ping /critiquing. Groups/privately. Make your next AM transmitters: Collins 820E/F, 10KW (1974), presentation your best. Call Jon Rosen, Impact RCA BTA 10U, 10KW (1972), RCA BTA 5L, 5KW INir WANro N67lIK1fON Communications. 212-557 -5610. "25 years of (1977), CCA AM5000D, 5KW (1972). McMartin broadcast/training expertise." BASK, 5KW (1980), McMartin BA2.5K, 2.5KW Radio/television services- executive director, In- (1981), Transcom Corp., 800 -441 -8454, 215 -884- diana University, Bloomington, IN. Unit is orga- 0888, Fax 215 -884 -0738. nized into three operating divisions: Public Broad- SERVICE$ radio & television: TTC manufac- casting Stations, WFIU(FM), WTIU(TV) and UAPLOTMENT Transmitters, the low power and full power instructional television services. Executive direc- tures state -of- -art 10 watts to 50Kw, tor has overall responsibility for administration and television; and FM transmitters Reporters. We market talent to all size markets. the vice solid state from 10 watt to 8Kw. Call 303 -665- reports directly to the office of president Call M.T.0 619- 270 -6808 News, sports & weath- and of the Bloomington campus. Seek 8000. chancellor er! Demo tape preparation available. the following qualifications: 1) proven leadership FM antennas. CP antennas, excellent price, quick ability; 2) meaningful media management experi- Looking for a position in radio or television? If I delivery from recognized leader in antenna de- for participation in oper- ence; 3) support student can't find you the position you're looking for, no- sign. Jampro Antennas, Inc. 916 -383 -1177. to attract external ations; 4) demonstrated ability body else can! Only $250.00 for 1 year of service. funding; 5) eligible for academic appointment to Free information. Write: Bill Elliott, Consultant/ TV antennas. Custom design 60KW peak input the faculty in telecommunications, journalism or Headhunter, 48 Imperial Avenue, Pittsfield, MA power. Quick delivery. Excellent coverage. Rec- related field. Applicants should submit: 1) a cur- 01201. ognized in design and manufacturing. Horizontal, rent resume/Curriculum Vitae; 2) letter which sup- elliptical and circular polarized. Jampro Antennas, plements resume and which responds to specific Expose yoursetf...to our Canadian and American Inc. 916-383-1177. qualifications outlined above; 3) names, address- radio and TV client stations. Put your air check or es and phone numbers of at least three refer- demo tape on file with Broadcast Talent Source, Blank videotape: Betacam, 3/4" & V. Broadcast ences. Deadline for full consideration: July 19, for maximum market exposure. Small, medium quality guaranteed and evaluated. Betacam - 20's 1991. Address applications and /or requests for and major markets. Send your resume and a non- $4.99. 3/4" - 20 minutes $5.99, 3/4" - 60 minutes - additional information to: IURTS Search Commit- returnable cassette demo, plus a $25.00 dubbing $8.99. V' - 60 minutes $24.99 in quantity. Magneti- tee; Office of the Vice President and Chancellor; fee to Broadcast Talent Source, 641 St. Clair Ave., cally examined, cleaned and packaged. Guaran- Bryan Hall 100; Indiana University; Bloomington, West, Ste. 27, Toronto, Ontario M6C 1A7 Canada. teed to perform as new. Sony, 3M, Fuji, or Ampex. IN 47405. Indiana University is an equal opportun- Certified Cheque or money order. No additional For more info. Call Carpel Video toll free, 1 -800- ity/affirmative action employer. fee charged for this service. 238 -4300.

healuuliM km 171111 Situations Broadcast equipment (used): AM/FM transmit- Wanted Management TELEVISION ters. RPU's, STL's antennas, consoles, processing, turntables, automation, tape equipment, mon- Help Wanted Management itors, etc. Continental Communications, 3227 INVESTOR Magnolia, MO -664 -4497. St. Louis, 63118. 314 radio FAX 314 -664 -9427. With experience seeks GENERALMANAGER;SALES MANAGER equity partnership with radio Equipment financing: New or used. 36 -60 Are you ready for a piece of the action? months, no down payment, no financials required group to purchase or expand Startup company headed by Broadcasters, pre- under $35,000. Refinance existing equipment. medium /small market FM station. paring to acquire medium market TV and Radio stations is looking for managers proven Mark Wilson, Exchange National Funding. 1 -800- with track 275-0185. Reply Box D-44 records. If you can improve station performance and maintain a commitment to what broadcasting Lease purchase option. Need equipment for is all about send yoJ res.,me to your radio, television or cable operation? NO ATTENTION Broadcasters, down payment. NO financials up to $70,000. Car- penter & Associates, Inc. Voice: 504 -764 -6610. Owners - Absentee Owners 205 Park Avenue, Fax: 504 -764 -7170. Want to increase SALES Hoboken, NJ 07030. All replies In strict confidence Save on videotape stock. We carry 3/4" & 1" and get your price? evaluated broadcast quality videotape. 3/4 20 I'm a manager that sells everyday, has min. - $4.59. 60 min - $7.49. All time lengths some cash, will buy out over time. Help Wanted Sales available. Try us you'll like us. Call toll free IVC Call 1- 813 -349 -4872 800 -726 -0241. 1000' tower. Standing in Albion, Nebraska. Heavy Programing Services ACCOUNT EXECUTIVE Kline tower includes 6-1/8" coax. Purchase in place with land and building, or move anywhere. Mid -Atlantic major market affiliate is Call Bill Kitchen, 303-786-8111. EDWARD ST.PE' looking for the right individual. If 500' utility tower. New, on ground, ready to ship. AND energetic, aggressive, tenacious and Call Bill Kitchen, Sunbelt Media 303-786-8111. NATIONAL WEATHER NETWORK compelling best describe your AMERICAS N1 BARTER WEATHER SERVICE FOR UHF TV transmitters 2 avail. 30KW, 110KW. Low RADIO SEEKING NEW AFFILIATES IN TOP 100 RA- demeanor, you are on the righttrack. band 4 good Klystrons low price. Bill Kitchen, DIO MARKETS. AMS CERTIFIED OVER 200 AFFILI- Knowledge of agency negotiating Sunbelt Media. 303- 786 -8111. ATES ON -LINE CALL AFFILIATE MANAGER and ability to develop new business Potomic AM-41 AM field strength meter RODGER OWNBY: 601- 352 -6673 are essential. Please send a cover $1900.00 Kahn AM Powerside system and stereo modulation monitor, fills in nulls in multi lower letter and resume best describing arrays. Cost $14,000.00, for sale $3,000.00. 404- how you can become our newest 596 -4828 x 242. A RATINGS BOOSTER superstar. 130Hz Microwave system with two audio sub carriers. Includes 2 antennas with Radome. Ap- ATTENTION RADIO Suite 189 proximate 175 feet of waveguide - system like new PROGRAM DIRECTORS 72 Cranbrook Rd. $13,000. Mosely MRC1600 transmitter remote Cockeysville, MD 21030 control 16 channel - like new upgradeable $2,600. FREE PROGRAMING Automatic instruments transmitter remote control Women, Minorities are encouraged to apply. 32 channels upgradeable $6.000. Call 1- 404 -528- 1400. ASTROLOGERS/PSYCHICS AND HOLLYWOOD Harris 55KW UHF TV transmitter high band, kly- Help Wanted Technical strons low hours. Call Bill Kitchen. Sunbelt Media, CELEBRITIES LIVE 303- 786-8111. ON YOUR MORNING UHF transmitter package includes varian 120KW SHOW transmitter. antenna, 1000' waveguide. Will sell MAINTENANCE package, or separately. Bill Kitchen, Sunbelt Me- CALL 1(800) 523 -0010 dia 303- 786 -8111. CONTACT BILL OR ALEX ENGINEER Klystrons: And RF components, used, rebuilt. CNBC currently seeks an leasing. 615- 238 -4200, Pauza Company. experienced Maintenance Business Opportunity Transmitters: All bands. Seven available from Engineer for our stateof- $10.000. 615- 238 -4200, Pauza Company. the -art facility in Fort Lee. CHICAGO NJ. You should have 1" refurbished! Warranty, from $7,995. 615 -238- One Han Hour Tlme Periods For Sale experience in television 4200. Pauza Company. ' 5.000.000 Watts covering all of Chicago and broadcast engineering and Used towers. Dismantled. Self- supporting and Northern Indiana all phases of television guyed. 502 -826 -8700, Nationwide Tower Compa- Reaching over 7.5 Million Viewers operations. Affiliate with Home Network ny Shopping Agency Representatives Welcome a NIV j7 To be a part of this fast Call (708) 633 -0001 u,n sio paced.teamoriented RADIO environment. send your resume and salary history to Situations Wanted Announcers Personnel Associate, THIS PUBLICATION CNBC, Ave., THE MOTHER OF ALL MORNING 2200 Fletcher Fort Lee, NJ 07024. We are SHOWS! AVAILABLE an Equal Opportunity SHOCK IN MICROFORM RADIO WITHOUT THE Employer. SHOCK! Bright, topical, funny personality combines from with clever, astute newshound sidekick, for a University Microfilms provocative and entertaining show that Is not obnoxious. Ideal for full- service, news/ talk, or International personality NC. 300 Zeeb Road, WE'LL SAVE YOU FROM THE Dept. P.R., RATINGS DESERT! Ann Arbor, MI 48106 WRITE TODAY! BOX D -26

psatltmNry km 171191 Uasslid 73 Employment Help Wanted News ALLIED FIELDS Services Continued Help Wanted Sales HANDS -ON EXECUTIVE PRODUCER NEEDED FOR SAN DIEGO'S SALES MANAGER ONLY TEN O'CLOCK NEWS! Top company serving the broadcasting If you are creative, possess industry seeks an experienced leadership ability and are advertising sales representative for Los hardworldng, this is the Job for you. Angeles office to manage West Coast MINIDON FITZPATRICK ASSOCIATES We need a seasoned professional territory. Minimum ten years of sales TM CelahyY LaaM Ty TAW W a4449aeae Fumed C4npay who wants to build great news experience required. Position involves travel. Qualified persons send resume. programs and work with our desk, references and salary requirements to: reporters and anchors. THE PIPELINE. Your testart access to Box D-33 Job openings loe Producers, Anchors Weather Send non- returnable tapes and M,F EOE Sports. Reporters. News Management. Photographers, Technical Support, and Entry Level Positions resume to (NO PHONE CALLS, Please): Gaily teuntts Iris' Ftzpa,'rrçy r Snop talk -Ille KUSI -TV lot neI'S gossip a -d enema. In'ol natter tour the ATTN:HUMAN RESOURCES Employment Services television Industry P.O. BOX 719051 The cost -61.95 loe the 1Yat mime and 1.951a each SAN DIEGO, CA 92171 additional minute

Dia' Tor PIPE( INr! r ' flK11c'i/-TVO ta' /1\ Ira =WV /f rw-w AN EQUAL OPPORTUNITY EMPLOYER Press: I] Radio jobs, updated daily t] Television jobs, updated daily /' JG'G --956-XN 0 Hear "talking resumés" Situations Wanted Management 0 To record "talking resumés" and Dorr FntWYtk Autopass. Galatal Sable. Oncost&owe employers to record job openings 9J3NOM Pose San Francisco co 94109 415.928.2626 Fax 415.928-2864 8 Weekly memo to improve your job Results!!! search technique 1 -900- 726 -JOBS s1- Pam+,_ (5 2 7) Television 6 For Sale Stations General Manager

Box C -57 TV'S JOB LISTING LEADER FOR As little as a TOTAL OF S6 PER WEEK taps you into SALE OR OPERATION MediaLlné s unparalleled TV job fisting service. UNDER LOCAL MANAGEMENT NO OUTRAGEOUS PER MINUTE CHARGES OR BROKERAGE AGREEMENT General Manager NO STALE, OUTDATED USTINGS '1000 WATTS - FULL -TIME' Successful, Motivated, JUST 60 -75 NEW, CONRRMED NORTHERN NEW JERSEY - 14 ACRES PROPERTY. Experienced, TV USTINGS PER WEEK REPLY TO BOX D -30 Seek medium market with N'S JOB LISTING LEADER SINCE 1986 a committed broadcast group. Box C -58 To srbscNae .alt 40e 640-5200 YOU COULD BE ' A $UPER STATION Miscellaneous THE BEST JOBS ARE ON THE LINE Link unprofitable stations in your area to /(tP O Box 5 t 909. Paclllc Grove CA 93950 your $UPER STATION and make money. Call Dan at Marti about Plan A. FOR LEASE (817) 645-9163 UHF commercial license in Find A Job Today! eastern market with 500K TV TV Anchor, Producer, RADIO STATION for leasing Reporter, Sports, Sales homes available AM Station In the Tampa Bay Area. Estab- Weather & Entry Level by hour, day or day parts. lished since 1963. Asking only $275K with Jobs. $110K Down. For more information Call: Radio Disc Jockey, News, Reply Box D -45 Larry Register, Program Director, Sales & for info & rates Metro Bay Associates Entry Level Jobs. (813) 442-1225 Daily report of TV & Radio Jobs. No subscription fees, credit cards or checks to get Jobs. Call when you want. FOR SALE BOX ? ?? Only $2.29 per minute. Southern New Hampshire AM Radio Station WKBR c o Magazine Broadcasting 1- 900 -786 -7800 License/Equipment/Land 1705 DeSales St., NW Broadcast Sealed Bid Auction Washington, DC 20036 By June 25, 1991 JobLlne Contact: David Levenfeld War Caner 4a, the a,. CZ 617 -235 -7055

74 Classified BraadmNy Jae 171111 For Sale Stations Continued BROADCASTING'S KS FM 100KW MAJOR MARKET TERMS 55.0M FL AM E. COAST RESORT TOWN 5295K S. FLA FULL C FM CLASSIFIED RATES SC FM 6 KW GREAT MARKET TERMS 5975K Booming Market All orders to place classified ads & all corre- GA AM FM "COMBO" GREAT TERMS $650K spondence pertaining to this section should FL AM FM 100KW S.FL RESORT MKT S1.750M For sale by owners be sent to: BROADCASTING, Classified De- NC AM FM SUPER DEAL WTERMS 5450K partment, 1705 DeSales St., N.W., Washing- FL AM FM POS. CASH FLOW TERMS $S00K Reply Box L -73 ton, DC 20036. 202 -659 -2340 (Information KS FM 100KW GREAT CASH FLOW 5395K only). FL AM FM W. COAST CASH FLOW 51.900M Payable In advance. Check, money order or TN AM SELLER MOTIVATED. DEAL f175K credit card (Visa or Mastercard). Full and cor- FL AM FM 50KW POS. CASH FLOW 51.200M rect payment must accompany all orders. All FL AM TAMPA MKT. GREAT DEAL 5295K FOR SALE orders must be in writing by either letter or Fax FULL TIME AM 5,000 WATT DAY 500 202 -293 -3278. If payment is made by credit WATT NIGHT. LOW DIAL POSITION. card, indicate card number, expiration date HADDEN & ASSOC. FIRST & BEST AM IN MARKET OF and daytime phone number. ORLANDO 100,000 +. PRICE $115,000 LOW DOWN, Deadline is Monday at noon Eastern Time tor I. 407 -36$-7832 GOOD OWNER FINANCING CONTACT: the following Monday's issue. Earlier dead- GEORGE WILKES lines apply for issues published during a week (803) 667-1200 containing a legal holiday. A special notice announcing the earlier deadline will be published above this ratecard. Orders, changes, MAJOR MARKET UHF TV and/or cancellations must be submitted in FOR SALE writing. NO TELEPHONE ORDERS, Station, Cash Flow! OR WORKING PARTNER CHANGES, AND /OR CANCELLATIONS WILL TEXAS AM /FM, BE ACCEPTED. Class A, central CA FM station. Top 50 nat'I Cash price only 4.3 times cash flow! When placing an ad, indicate the EXACT cat- mkt. location with small town license. Coun- egory desired: Television, Radio, Cable or Al- try's fastest growing area. In operation one CONTACT: Bob Austin, lied Fields; Help Wanted or Situations Wanted; year. State of the art equipment and real es- Satterfield & Perry. Inc. Management. Sales, News, etc. If this informa- tate. Signal upgrade in the works. Buy out 303 -740 -8424 tion is omitted, we will determine the appropriate category according to the copy. NO make 100% or experienced GM or SM may buy in as goods will be run if all information is not in- working partner. Take over 100% responsibil- cluded. No personal ads. ity. Excellent opportunity to run own station. Perfect family operation ABSOLUTE AUCTION Rates: Classified listings (non- display). Per issue: Help Wanted: $1.20 per word, $22 Nils Rosenquest, weekly minimum. Situations Wanted: 6011 per 88 Kearny St., Ste. 1310 WKKX -FM word, $11 weekly minimum. All other classifi- San Francisco, CA 94108 Jerseyville, IL (St. Louis) cations: $1.30 per word, $24 weekly minimum. - (415) 434 -0645 Rates: Classified display (minimum 1 inch, July 1, 1991 upward in half inch increments). Per issue: Help Wanted: $90 per inch. Situations Want- For more information, call ed: $50 per inch. All other classifications: $120 per inch. For Sale Stations, Wanted To Don Cavaleri, Receiver Buy Stations. Public Notice & Business Op- AC 314- 878 -1040 portunities advertising require display space. Kepper, Agency commission only on display space. Tupper & Frequency rates available. Blind Box Service: (In addition to basic advertising costs) Situations wanted: $5 per ad Fugatt We'll give you per issue. All other classifications: $10 per ad TOP 20 FM per issue. The charge for the blind box service TOP FACILITY applies to advertisers running listings and dis- S5 MILLION TERMS all the credit. play ads. Each advertisement must have a separate number. BROADCASTING will Broadcasting, the number one box INDIANA not forward tapes. transcripts, portfolios. writ- industry publication for ing samples, or other oversized materials; B1 CLASS classified advertising, is now such materials are returned to sender. Do not $475,000 CASH accepting classified ads paid use folders, binders or the like. 300 Knightsbridge Parkway, Suite 360 by credit card. Replies to ads with Blind Box numbers Lincolnshire, Illinois 60069 should be addressed to: Box (letter & num- Phone: 1705 708 / 634 -9258 IT'S EASY TO DO. ber), c/o BROADCASTING, DeSales Just St.. NW, Washington, DC 20036. Please do include your personal or not send tapes. company Mastercard or Word count: Count each abbreviation, ini- VISA credit card number and tial, single figure or group of figures or letters as one word each. Symbols such as 35mm, the expiration date in your BUY SOON, IN JUNE! COD. PD,etc., count as one word each. A FAX Top 10 market TV or letter (please. no phone number with area code and the zip new, just on the air phone orders at this time). code count as one word each. priced under $4,100,000 The publisher is not responsible for errors in printing due to illegible copy -all copy must Central East Texas be clearly typed or printed. Any and all er- Class A with C2 CP .= rors must be reported to the Classified Ad- will cover 100,000 + market vertising Department within 7 days of publication date. No credits or make goods will North East Texas combo be made on errors which do not materially billing and real estate FAX (202) 293 -FAST affect the advertisement. a deal for $155,000 OR MAIL TO: Classified Dept.. Publisher reserves the right to alter classi- 1705 DeSales Street, NW, fied copy to conform with the provisions of JAMAR & ASSOCIATES Washington, DC 20036. Title VII of the Civil Rights Act of 1964, as amended. Publisher reserves the right to ab- P eox 160877, Austin, Texas 78 71 6- 08 77 Deadline is Monday at noon Eastern WILLIAM W. JAMAR OR PAUL MAYES JAMAR Time breviate, alter, or reject any copy. 512 -327.9570 for the following Monday's issue.

ßsda5tin8 Jim 17 1991 tle>Mad 75 FATES & FORTTTES

JONAS PROMOTED AT LORIMAR MEDIA Tony Jonas, senior vice president, drama development, Lorimar TV, has been promoted to senior vice president, Pat Servodidio, president, RKO General creative affairs, newly- created position, putting him in WKYC Inc., New York, joins -TV Cleve- number -two spot behind Leslie Moonves, president, Lori- land, as VP and general manager. mar TV. In new position, Jonas will oversee all series ., . Ron Kurtis, controller, WTMJ Inc., development including comedy, drama and reality. Milwaukee, named VP, controller. Moonves will retain responsibility for all current series William J. Christian, VP and general activities. Announcement coincides with departure of se- manager, WPDE -TV Florence, S.C. (Myr- nior vice president, comedy development, Ellen Franklin, tle Beach), joins co -owned WYOU(TV) and Hank Cohen, vice president, comedy development. Scranton, Pa. (Wilkes -Barre), in same Franklin, leaving studio to work as independent producer capacity, succeeded by Michael G. under exclusive agreement with Lorimar, had been intend- Reed, general sales manager. ing to make move for more than year. Cohen, expected to assume Franklin's upon was unable to come to terms on new contract David P. Wright, former principal, Car- position her departure, with rollton High School, Carrollton, Ga., Lorimar and has left studio. joins Tele- Communications Inc., Den- ver, as director of educational services. WDSU -TV New Orleans, named local Bob Bernstein, general sales manager, SALES AND MARKETING sales manager. KOK -AM -FM Phoenix, joins WALK -AM-FM Joe Canty, president, Canty Technol- Patchogue (New York), N.Y., as gener- joins KSTP -TV al manager. ogies, Tucson, Ariz., Phoenix, as national sales manager. Al Vicente, former general manager, Appointments at former general manag- WSYB(AM)- WZRT(FM) Rutland, Vt., joins Backer Spielvogel Danny Fletcher, er, KGRT -FM Las Cruces, N.M., joins WGNA -AM -FM Albany, N.Y., as VP and Bates Inc., New KIIM -FM Tucson, Ariz., as general manager. York: Robert H. KCUB(AM)- Lenz, chairman sales consultant. Bill Parshall, formerly S. Cole, assistant business man- joins Wendy and former execu- with Nationwide Communications, ager, wprr -Tv Pittsburgh, named busi- tive creative direc- KCUB(AM)- KIIM -FM as general sales man- ness manager. tor, retired; Bar- ager. Joe Winn, executive VP, Atlantic Ra- bara Ringel, VP, Robert Ealee Lieberknecht, former ac- dio, Manchester, Mass., named presi- strategic planning count executive, KTYD(FM) Santa Barba- dent and chief operating officer. director, D'Arcy ra, Calif., joins KTMS(AM)- KHTY(FM) Masius Benton & as local and marketing man- Mark Crawford, VP, communications there sales Assumma Bowles, named ager. and special projects, WUHQ -TV Battle senior VP, planning director, and Frank Creek, Mich., elected to board of direc- Ray Hansen, general sales manager, Assumma, senior VP, managing part- tors. WDSI -TV Chattanooga, named manager, ner, DMB &B, named executive VP. new business development. Jim Powell, Bill Whitlow, general sales manager, Marianne Bess, management supervisor, account executive, WDSI -TV named na- WNOR -AM -FM Norfolk, Va., joins WGH- Saatchi Saatchi Advertising, New tional and regional sales manager. AM-FM Newport News, Va. (Norfolk), & York, named senior VP. as general manager. Appointments at Katz, New York: Ei- local leen Holmes, sales manager, Ken Messer, former general manager, Frank Mancini, executive director, Caballero sales, Rainbow Advertising Sales Corp.,. Spanish Media Network, named sales KIMA -TV Yakima, Wash., named VP New named VP. executive, Katz Hispanic Television and general manager of co -owned KIMA- York, Sales; Lynn Stryker, sales associate, Tv Yakima, Wash., KEPR -TV Pasco, Michael C. Wheeler, formerly from Katz Continental Television, named Wash., and KLEW -TV Lewiston, Idaho, WEEI(AM) and WRKO(AM) Boston, joins sales executive; Deborah Carabet, sales retaining his office in Yakima. WHDH(AM) sales manag- there as general manager, Professional Sports Publica- er. account executive, Robert Cacace, general manager, Cab - John Mitchel, tions, named sales executive, Katz Con- WHDH(AM) named national sales manag- levision Systems Corp., Rockford, Ill., tinental Television, and Barbara Wam- er. named to same capacity. Cablevision's pler, broadcast advertising manager. Westchester, N.Y., system. Michael Frohm, local sales manager, Joslins department store, named sales Michael A. Scarpati, executive VP, KYW(AM) Philadelphia, joins co -owned executive, Katz Television Group, Den- Princeton Montgomery Company Inc., KDKAIAMI Pittsburgh, as general sales ver. manager, succeeding Gleyn Ward, di- joins Nassau Broadcasting Holding Inc., Marvin Gottlieb, national sales manag- rector of sports and marketing. Princeton, N.J., as executive VP and er, WKJG -TV Fort Wayne, Ind., named chief operating officer. Blaine Mitchell, account executive, general sales manager.

76 I.t.s & Ferber' gn./asti.g 1.w 17 1 1 les, succeeded by Tod W. Terry, -ac- Stanley Saunders, anchor and sports re- PROGRAMING count executive, Houston. New account porter, WHBQ -TV Memphis, joins W3Z -TV executives: Melissa Holly Colgate, sales Baltimore. as general assignment report- assistant, Atlanta, named to Jets team, er. New York; Nancy Snell, from TeleRep, David VP, Kirchheimer, chief financial named to Knicks team, New York; Vicky Que, general assignment reporter, officer, Republic Pictures Corp., Los writer, producer and anchor, WILLIAM) Flynn Rivenbark, account executive, Angeles, named senior VP and chief fi- Urbana, Ill., joins WHYY -FM Philadel- KoFY -TV San Francisco and Barry Max- nancial officer. phia, as arts reporter. well, from MMT Sales, join San Fran- Harry Chandler, VP, special movies for cisco office, and Margaret Madaras, Andy Barton, news director, WDSU -Tv television and international co- produc- from Seltel, Chicago, named to Cubs New Orleans, resigned. Steve Gill, as- tions, Hearst Entertainment, resigns to team there. sistant news director, WDSU -TV, named form Harry Chandler Productions, Los acting news director. Angeles, specializing in television mov- Debi Rosenthal, affiliate manager, ies and mini -series for U.S. and interna- Western region, Financial News Net- Art Barron, weeknight anchor, tional marketplace. work, Los Angeles, joins Mind Exten- wlcD(TV) Champaign, Ill., joins KSTP-TV sion University, Englewood, Colo., as St. Paul, Minn., as morning co- anchor Turner Broadcasting System Inc., Atlan- director of sales, Central region. and reporter. ta, forms Turner Private Networks Inc. Alan Grimm, production manager, WBRC -TV (TPNI), subsidiary to customize private- Robert Cizek, producer, Bir- KMMG(FM) Seguin, Tex., joins KONO -AM- network industry and appoints Turner mingham, Ala., joins WKRG -TV Fort executives to head: Paul Beckham, FM- KSRR(FM) San Antonio, Tex., as pro- Wayne, Ind., as news director. pres- duction manager. ident, Turner Cable Network Sales Ezra Marcus, reporter KSNw -TV Wichi- (TCNS), adds duties as president, TPNI; John Brewster, affiliate marketing rep- ta, Kan., joins WAVE -TV Louisville, in Scott Weiss, VP, special projects, resentative, Prevue Networks Inc., Tul- same capacity. TCNS, adds duties as executive VP, sa. Okla., named account executive. TPNI; Jon Petrovich, executive VP, Mark Elliott, formerly with Unistar, CNN, adds duties as executive VP, pro- joins KMGX(FM) graming, TPNI. San Fernando, Calif., as Sandy I. Goldman, VP, program director. PROMOTION AND PR new business, Actmedia Inc., Norwalk, Conn., named VP and general manager, Vinnie Fusco, creative services senior Checkout Channel, TPNI, and John J. editor, WRCB -TV Chattanooga, Tenn., McMenamin, VP, national sales direc- named manager of programing and pro- Brian Lewis, director of public relations, tor, advertising and promotions division, duction operations. Financial News Network, joins CNBC, Actmedia, named VP, Fort Lee, N.J., as VP, media relations. sales, Turner Randy Chambers, program director, Broadcasting Sales Inc., New York, re- WIMZ -FM Knoxville, Tenn., joins KEZO- sponsible for Checkout Channel. AM-FM Omaha, as director of program- Mary Duffy, producer, CNBC Live, ing. joins Sally Jessy Raphael, New York, as Terez Kiely, former general senior producer. sales manager, Turner Program Enterprises, New David J. McNaney, partner, Barr /Mc- York, joins Videofashion Syndication Naney real estate firm, Los Angeles, Services there as president. joins Worldvision Enterprises there as account executive, Western division. NEWS AND PUBLIC AFFAIRS

Appointments at Associated Press: Toby Massey, photographer and photo editor, Moore Lahey Washington, named regional photo coordinator, Southeastern United States, Enid Moore, press information and me- there; Robert Daugherty, chief photog- dia relations executive, and Monica La- rapher, Washington, named assistant hey, media relations and broadcast exec- chief of bureau for photos there; Paula utive, CBS -TV, form Lahey & Moore Froke, editor, Minneapolis, named Comunications Inc. entertainment firm Michigan editor, Detroit, succeeding specializing in broadcasting publicity, Alan Adler, named business writer public relations and special events, New there; Fran Richardson, acting news York. McNaney Greenstein editor, Indianapolis, named editor in In- Glenna Smith -Norvelle, affiliate market- diana; Joel Williams, correspondent, ing manager, Prime Sports Network, Robert Greenstein, VP, regional sales, Harlingen, Tex., named editor, Little Denver, named promotions director. New World Television, joins Reg Grun- Rock, Ark., and Bill Baskervill, acting dy Productions Inc., Atlanta, as regional news editor, Richmond, Va., named Michael Caplanis, creative director, sales manager. editor there. Mouncey Ferguson & Associates, joins Abramson Associates, Washington, in Lawrence R. Schatz, founder and presi- Carl Bell, 6 a.m. and noon weather an- same capacity. dent, Randolph Media Group, joins chor, KCALtTV) Norwalk, Calif. (Holly- Goodman Entertainment Group, New wood), named prime time weather an- Ann -Marie Durkan, assistant research York, as VP, marketing and business chor, succeeded by Dianne Barone, executive and system administrator, Por- development. from The Weather Channel, Atlanta. ter/ Novelli, Washington, named research executive. Wendy Messick, ad- Appointments at Blair Television: Rob- Charles Crawford, anchor, CNN, At- ministrative assistant, Porter/Novelli, ert A. Weed, manager, Houston, named lanta, adds duties as science editor, Washington, named assistant account sales manager. Raiders team, Los Ange- Newsource. executive.

Mrdrmtiq lw 171991 Fobs i Fa1ins 77 Brenda Feldman, VP, Julie Nathanson vertiser programs, General Electric Co., Publicity, forms Feldman Public Rela- ALLIED FIELDS joins National Cable Television Associa- tions, specializing in film and TV cli- tion, Washington, as senior project di- ents, Los Angeles. rector. Linda Huberley, journalist and news Maggie Young, former VP, Paramount presenter, Sky News, named head of Richard W. Carl- Pictures and Lucasfilm Ltd., forms press and publicity, British Sky Broad- son, director, Maggie Young & Associates Inc., casting, Middlesex, England. Voice of America, Woodland Hills, Calif. Washington, nominated by TECHNOLOGY President George DEATHS Bush to be Am- bassador Extraor- dinary and Pleni- Joseph Willoughby, 34, regional direc- A. Lack, president and CEO, Nel- John potentiary to tor of programing, Continental Cablevi- Vending Technology Ltd., Toronto, son Republic of Sey- sion, Cook County, Ill., died of lympho- joins ACTV, New York, as president chelles. ma May 28 there. Willoughby started and CEO. Carlson his cable career in 1974 as program pro- Kim McAvoy, as- Ron Britt, from Paintbox Ninjas, joins ducer with Warner Cable. He was with HBO Studio Productions, New York, as sociate editor responsible for congressio- Continental since 1980. Surviving him cover- paintbox artist. nal and industry trade association are mother, Ailean, and sister, Brenda. age, BROADCASTING magazine, Terry A. Priesont, from Broadcast Sys- Washington, joins United States Tele- H. Y. Levinson, tems Installations, joins Hoffman Video phone Association there as director of 91, radio pioneer, Systems Inc., Los Angeles, as VP, tech- public relations, effective today (June died May 14 in nical services. 17). Royal Oak, Randy Tede, art director, Universal Stu- New officers elected at New Mexico Mich., of cancer. dios' Century IH post- production facili- Broadcasters Association, Albuquerque: Levinson founded, ty, joins Henniger Video, Arlington, Hewel Jones, KWKA(AM)- KTQM -FM Clo- owned and operat- Va., as senior graphics editor. vis, N.M., president; Bob Coker, KKE- ed WCAR(AM) Li- LIAM)- KPER(FM) Hobbs, N.M., presi- vonia, Mich. Schaab, formerly with Internation- John dent-elect and Neil Baird, KCHS(AM) (Pontiac) from al Tapetronics Corp., joins Broadcast Truth or Consequences, N.M., treasur- 1939 until he sold Va., as Services /EME, Front Royal, er. it in 1977. He ad- VP, sales. Levinson ditionally owned Randy Price, director of engineering, New officers elected at Broadcast Execu- WSUN(AM) St. Petersburg, Fla. He is sur- WTMJ Inc., Milwaukee, named VP, en- tive Directors Association: Karole L. vived by his daughter, Brenda Seligson, gineering. White, executive director, Michigan As- and one grandson. sociation of Broadcasters, president; Har- John Santangelo, operations manager, Cal Mahlock, 71, broadcasting execu- Cencom Cable Television Inc., Los An- riet Lange, executive director, Kansas tive, died June 6 from complications of geles, named regional director, technical Association of Broadcasters, president - stroke in Fort Wayne, Ind. Mahlock's operations. Missouri /Illinois system, St. elect, and John M. Laab, president, most recent position was assistant gener- Louis. Wisconsin Broadcasters Association, seal manager at WKJG -TV Fort Wayne, cretary/treasurer. Ind., until his retirement in 1981. He is Appointments at Varitel Video: David survived by his wife, Mary, three Bernstein, formerly with Starfax, Los Ralph Guild, chairman, The lnterep Ra- daughters and two sons. Angeles, named senior colorist there; dio Store, New York, named recipient Andrew Delle, former director of engi- of STAR Award for Radio from Ameri- Ray Colonari, 72, broadcast executive, neering, The Post Group, Hollywood, can Women in Radio and Television. died of leukemia June 12 in Fort Lauder- named VP, director of engineering, Los dale, Fla. Colonari was general manager Seth M. Siegel and Michael S. Stone, of WICC(AM) Bridgeport, Conn., from Angeles; Russ Carrens, from Action former partners at Hamilton Projects, Video, Hollywood, named editor, Los 1964 to 1976. He is survived by his form The Beanstalk Group, full- service wife, Ann; daughter, Nancy, and one Angeles, and Dan Hayes, master control licensing agency, New York. room supervisor and editor, San Francis- grandson. co, named EFX editor there. Robert E. Flynn, project manager, ad- Robert B. Masson, 75, programing executive, died of lung cancer June 4 in TO ADVERTISERS Studio City, Calif. In 1940's Masson INDEX produced and directed The Gloom - dodgers for WMGM(AM) New York, and Association of American Railroads Cover 4 Blair TV Cover 1 later was with Young and Rubicam as Buena Vista TV 8 -9 Buzzard, The 37 Classified ads 69 -75 television program manager. In 1949 he helped produce programs for NBC -TV Columbia Pictures TV 11, 13, 15, 16-17, 29 Hughes Communi- including Your Show of Shows, Broad- cations 49, 51 Media Venture Partners 55 Morgan Stanley 57 way Open House, The Colgate Comedy Multimedia Entertainment 27 Odetics Broadcast 18 Profes- Hour and The Bob Hope Show. He joined Goodyear Tire and Rubber Com- sional Cards 67 Questcom 54 Services Directory 66 Smith - pany in 1960 as director of radio and wick & Belendiuk, P.C. 53 TV Answer 41, 42 -43 Unda -USA 38 television programing, and later directed public relations for Western region until Warner Brothers Domestic TV Distribution Cover 2pg.3 Wash- his retirement in 1980. Survivors in- ington International Teleport 14 clude his wife, Alice, and brother, Alis- tair.

711 idss i Whom Mdmlig km 17 17/1 FIFTH NSTATFR

DAVID HICKS: HIGH ON THE POWER OF RADIO From the time NAB Radio Board have arisen. We've also explored and Chairman David Hicks first began presented qualitative measurement [as thinking about a career, he knew an alternative] to just the raw numbers he would spend his life in radio. He approach of persons listening." landed his first air shift as a high school Without question, digital audio broad- student in central Michigan, as co -host casting is one of the most important is- of a Saturday morning program on sues to face the radio industry, Hicks WFYC(AM) in his hometown of Alma. says. "DAB probably ranks as the num- His parents encouraged him to pursue ber one issue we've had to be concerned his interests rather than join the family about in our lifetime in this business," pharmacy business. In those early days, he says. Rather than take a back -seat Hicks balanced his education with jobs approach, "NAB quickly and rightfully at both his father's store and the local embraced this new technology in an at- radio station. "The station eventually tempt to guide its advancement to the won out, and it was the same way for benefit of existing broadcasters." Hicks college," Hicks says, explaining his de- says that the DAB Task Force is willing cision to forgo pharmacy school. to look at all DAB options, including Hicks says he was fortunate to realize new "in- band" technologies, but the early on that he "lacked a great deal of with a 12+ share of 15 in Kalamazoo. upcoming World Administrative Radio air talent," but found the business side In 1985 Hicks formed Hicks Broadcast- Conference forced U.S. broadcasters to "really exciting." The exposure to ing Corp. and purchased the two sta- "move in a direction faster than we orig- small -market radio created "a valuable tions, a move that eventually would lead inally had planned." By endorsing the awareness of just how well the radio him to the National Association of Eureka 147 DAB system last January, medium works," an awareness that Broadcasters. NAB chose not to "sit on its hands and eventually carried him to Washington. Hicks says he looked to NAB for di- let some possibly valuable spectrum But first things first. Hicks is an rection and guidance on space get away from anomaly in the radio industry, where the the operation of his David L. Hicks us," he says. routine is annual relocation from market fledgling company, and President, Hicks Broadcasting The international im- to market. has managed to spend his He became interested in ac- Corp., Kalamazoo, Mich.; b. Oct. plications of DAB career at a as a total of three radio stations, tively working with the 4, 1939, Alma, Mich.; BA, should also serve all within a 95 -mile radius of Alma. association. In 1987 he Business Administration, Ferris reminder that U.S. After graduation from Ferris State ran for a seat on the State University, 1961; sales broadcasters do not op- University, Hicks got a job in sales at Board of Directors; two managerlstation manager, erate in a vacuum -and WCER(AM) Charlotte, Mich., where, as years later he was WCER(AMI Charlotte, Mich., 1962- that international oppor- sales/station manager, he remained for named vice chairman of 70; sales manager, WILS-AM -FM, tunities are plentiful, eight years. In 1970 he became sales the Radio Board, and in Lansing, Mich., 1970 -78; general and reciprocal. "FCC manager at WILS(AM) Lansing, Mich., an 1990 was named chair- manager, WKNR(AM)- WKFR(FM) Chairman Al Sikes AM powerhouse with a 12+ market man. Kalamazoo- Battle Creek, Mich., probably positioned it share of 48 and all the business the sta- Hicks says he feels 1978 -85; present position since best when he said he tion could handle. "It was great fun, but fortunate to have 1985; m. Sally Severson, Dec. 30, was not against foreign FM was beginning to make headway," worked so closely with 1964; children-Jane, 26; Jynell, companies owning Hicks recalls. "We were typical AM NAB on regulatory and 28; Jeffrey, 21. American broadcasting broadcasters, and we never thought we legislative issues during interests if we were would lose our market share at that his four years on the board. "Never in granted the same privilege," he says. point. It's almost like the DAB situation the history of radio broadcasting has Because of the "great potential opportu- we are facing today. There was no plan- there been as much activity related to nities opening in Europe for American ning back then by broadcast groups on this industry as in this past year," he broadcasters," he will continue to help how "to cope with advanced technol- says. "We worked hard to counter the NAB plan its International Radio Sym- threats of spectrum fees, and new pro- posium and Exposition in Montreaux, Another eight years later Hicks was posals for regulation are always with us. Switzerland. named general manager at WKNR(AM) We continue to work on the AM im- Hicks "did not get Potomac fever" Battle Creek. The AM station at the time provement project, and the advanced during his four years on the NAB Board. was in relatively good health, but the technology of Digital Audio Broadcast- He says his experience with the NAB sister -FM basically was "a tape rack ing is an issue the NAB has addressed Board provided an outstanding educa- that looked as though it needed much properly. We've strengthened our clout tion, but "now I plan on getting back to repair." The station had been off the air in Congress and with the FCC, and being a radio broadcaster in Kalamazoo, for some time, but Hicks turned it we've provided sound answers and solu- Mich., and looking at some other oppor- around. Today it is a top 40 powerhouse tions to the questions and concerns that tunities to build the company." p lt,realvalup Mt 17 1991 Nil Water 79 I\ IIiIEF

There was major management shakeup at which should take 30 to 35 days, accord- seeking to avoid planned gag order on Fox Locker Assodates, New York -based ing to Time Warner. Company said that rape trial of William Kennedy Smith. Par- distributor, last week. David Fox, who once SEC declared rights holding opera- ticipating media organizations include founded company with Richard Lorber tive, it would take 18 days to close. As Scripps -Howard Broadcasting, NBC 10 years ago, is leaving company "to of Friday (June 14), six shareholders had subsidiary wrvi -Tv Miami, Post -News- pursue new opportunities," effective filed suits against company with regards week Stations (of Florida), Associated June 24. In statement issued Friday to offering. Donaldson, Lufkin & Jen- Press, USA Today, Fort Lauderdale (June 14), company said Fox's decision rette declined to comment on reports that News & Sun -Sentinel, Miami Herald was due in part to "diminished opportu- it has solicited disgruntled shareholders and Palm Beach Post. Supporting mo- nities for the company in the area of to advise them on Time Warner's offer- tion were lawyers for deposed Panama- domestic syndication, which he super- ing. nian leader Manuel Noriega and Dade vised." Company, now controlled by Ja- County prosecutor involved in highly pan -based GaGa Communications, is Tele- Communications Inc. finally gave u¡. publicized police shooting. getting out of domestic syndication busi- on its negative option marketing plan for ness, to focus on international distribu- its new Encore premium movie service, WAVA(FM) Arlington (Washington), Va., tion, v +Bete it has had most success. following attorneys general suits in IO was sold by Emmis Broadcasting Corp. Company will also expand its domestic ca- states. TCI announced that instead of to Salem Communications Corp. for S20 ble and pay -per -view activities. lob automatically billing customers for En- million. Limns. headed by Jeff Smu- Miller, who headed company's domestic core and then requiring them to cancel it lyan and Steve Crane, owns one AM and syndication sales, is being laid off, along either by calling or nonpayment, Encore six FM's, including stations in New with one other staffer. Reached last Fri- will now be marketed nationally as posi- York, Los Angeles and Chicago mar- day, Fox outlined three areas he will tive premium service, meaning only cus- kets. Salem is headed by Edward G. pursue, doing business as FM Asso- tomers who order Encore will be billed Atsinger III and Stuart W. Epperson, ciates Inc. Fox will serve as de facto for it. Prices now will range from $1 to and own IO AM's and seven FM's. programing chief (through consultation $4.95 depending on number of premium They also head Grapevine Radio Inc., agreement) for Arts & Entertainment channels customers already have. But all which purchased KGEO(AM)- KGFM(FM) Home Video, new sell- through video customers who sign up before July 20 Bakersfield, Calif. (see "Changing arm of cable network. Fox will also will get Encore for $1, which was initial Hands," page 54). Media Venture Part- serve as sales agent for companies with price of negative- option plan. Reason is, ners represented buyer. cable and home video product in Cana- according to J.C. Sparkman, TCI's ex- da, Great Britain, Australia and Europe ecutive vice president and chief operat- CBS News Washington Bureau Chief Barba- looking to do business in U.S. He will ing officer, because "many of our cus- ra Cohen met last week with House Repub- also provide consultancy services. In an- tomers received early notices advertising licans concerning letter from members of other development, Rena Ronson, vice the $1 rate based on the 'opt -out' plan - House Telecommunications Subcommit- president, international sales and mar- ...land] may not be aware of the pricing tee. They felt April 3 evening news re- keting, will move to Fox Lorber's Los change that has been forced upon us." port on proposed labor legislation was Angeles office to assume added role of "the most biased, one -sided piece we head of West Coast acquisitions. have ever seen on this subject." Letter Attorneys representing eight media orga- from subcommittee, which has jurisdic- Securities and Exchange Commission is in- nizations have filed motion with Palm tion over television industry, was signed vestigating Time Warners rights offering, Beach County Circuit Judge Mary Lupo by Thomas J. Bliley (R -Va.), Don Ritter (R -Pa.), Michael Oxley (R- Ohio), Car- los Morehead (R- Calif.), Jack Fields (R- ORION EXCHANGE OFFER IN DOUBT Tex.), Dan Schaefer (R- Colo.) and Joe Barton (R- Tex.). Attending Thursday rion Pictures exchange offers for six issues of debt totalling $285 Corp.'s meeting were Bliley and seven members million, which expires June 18, is expected to be rejected by bondholders. 0 of Education and Labor Subcommittee, Orion's bondholders are in process of choosing a financial consultant and law including Cass Ballenger (R- N.C.), firm to represent them, indicating the exchange offer will not be accepted. Dick Zimmer (R- N.J.), Jim Bunning (R- Under terms of the offer, debt holders were to receive $750 principal amount Ky.), Bill Barrett (R- Neb.), Hams of zero convertible senior subordinated debentures due May 15, 1998, and Fawell (R- Ill.), Scott Klug (R -Wis.) and either 42 or 37 shares of Orion common stock-depending on the ranking of John Boehner (R- Ohio). CBS News subordinated debt be exchanged for each $1,000 principal amount of -to agreed to consult with Republicans subordinated debt. when network does likely follow -up sto- Bond holders, according to one industry analyst, are concerned the Orion ry on bill in July. offer does not differentiate between senior subordinated debtholders and the subordinated debtholders. The analyst said the offer will likely be "sweetened with more equity offered to both classes of debt." Warner Bros: s pay- per -view James Brown concert, which aired live Monday, June

M Y trie[ Bndiadin Jw 1711!1 10, is expected to get 1% national buy rile, but number includes two encore performances shown between Thursday, HOUSE SUBCOMMITTEE LOOKS AT HIGH COST June 13, and Monday, June 17. Warner OF CAMPAIGN ADVERTISING Bros. spokesman said there is no esti- mate yet on what buy rate live Monday T he rising cost of radio and TV ads for political campaigns was scrutinized week the House performance achieved on its own. When last by Telecommunications Subcommittee. A variety of concert was announced last March, Eric proposals was presented as a solution to the problem including a suggestion to Frankel, Warner Bros.'s vice president, fund congressional campaigns by taxing all advertising. marketing, had predicted it would sur- That idea was the brainchild of Representative Sam Gejdenson (D- Conn.), chairman the House Task Force pass highest-rated PPV concert ever, of Administration on Campaign Finance New Kids on the Block, which got 2.2% Reform. Gejdenson also told the subcommittee he favors passage of a bill that buy rate. would require stations to sell candidates fixed spots at their lowest preemptible rate. The parent Commerce Committee passed such a measure last year. Broadcaster witness Jerald Fritz, vice president for legal affairs, Allbritton CM last week dosed its Kuwait bureau, Communications, said his industry could live with changes to the political which had seven remaining staffers. broadcast rules as long as they are "fair and equitable to both broadcasters and During liberation of Kuwait in February, candidates." He said they could accept language such as that included in S.3, number of personnel reached as high as a Senate campaign finance reform bill: it would "simply allow candidates 40. CNN spokesman said bureau was bump -free carriage of their spots at the lowest preemptible rates." And Fritz never intended to be permanent, and said they would also not oppose a proposal offered in the last Congress by other bureau expansion plans continue. Representative Al Swift (D- Wash.), which abolishes lowest unit rates, but CNN executive vice president Ed Turner gives candidates one free spot for every two spots bought at full price. said in March that network has plans to But there were other witnesses who feel political candidates should be add another permanent bureau in Mid- offered free air time, especially to respond to attacks made by independent east, in addition to existing bureaus in campaign expenditures. "Provisions for free broadcast time or public funds to Cairo and Jerusalem, in next few months respond to independent expenditures would enable candidates to respond to (BROADCASTING, March 11). independent spenders and, as such, would provide some measure of account- ability in independent spending activities," said Fred Wertheimer, president Mercer loc., ALSO based in Bloomfield, of Common Cause. Mich., said it would seek Its sale. An- nouncement last Friday stated move is in response to hostile pressure from 20%- ALL -AMERICAN ENTERS FIRST RUN owner, C -tec, itself MSO with some Fallowing the merger Scotti Bros. /Vinnedge Productions with All -Ameri- systems adjacent to Mercom systems. of can Television last February, a move which put those companies under the Mercom, whose systems serve 34,000 new All American Communications banner, the new entity has formally subscribers in three southern Michigan entered first -run syndication production. Syd Vinnedge, senior vice president areas and which is additionally partner of All American Communications, announced the TV production division is in cable system serving St. Lucie, Fla., now equity partner and producer of LBS Communications' first -run fall 1991 said that "C -tec demanded control of the entry, Baywatch. board of Mercom" and turned down of- In meeting a production budget estimated roughly at $1 million per episode, fer to have representation on Mercom All American has also licensed international distribution rights to Freemantle board in proportion to C -tec ownership. International, which has cleared the series in more than 50 countries to date. C -tec is Wilkes -Barre, Pa. -based cable and President Henry Siegel operator serving roughly 200,000 sub- Vinnedge said LBS Communications Chairman a piece" American's over -the -counter stock (listed on NAS- scribers. Stock market anticipated some "owns of All DAQ as creating an "opportunistic synergy" for LBS Communica- of news and Mercom shares (MEROC: AACI), tions to concentrate its efforts on domestic distribution of series. "We've put NASDAQ) closed down slightly follow- $20 the series production, but we also feel very protected in this ing halt in trading Friday afternoon. On million into Vinnedge said. May 22, C -Tec announced it had initiat- arrangement," Additionally, Vinnedge said original series star David Hasselhoff (who ed discussions about Mercom's board headlined 1989 -90 network run) and executive producers Doug and management, and would consider NBC's Berk and Greg Bonann have similar equity positions, but calling special meeting of shareholders Schwartz, Michael Vinnedge not say that meant they have accepted a deferred payment and mnvine board. did if system in exchange for equity positions. "What we want to establish is a producers and distributors who are accessible to making Joint production of The Late Mr. Pete reputation for being with independent producers," Vinnedge said. Show by Grant -Tribune Productions and series development deals Tribune -owned nu-TY Los Angeles, which received four -week on -air test last September, is being resurrected for ini- Action for Children's Television filed com- ate general inquiry into TV ad practices tial I3 -week commitment on station be- plaint with FTC against Hasbro Inc. char to children. ginning June 28. Half -hour talk show ing "unfair and deceptive trade prac- strip, hosted by former cable access ce- tices" within toy ads for Electronic Community Antenna Television Association lebrity Pete Chaconis, will be inserted in Survivor Shot and G.I. Joe Air Corn- President Stephen Effros agreed open same 11:30 p.m. time slot. Grant -Tri- discussions with Ralph Nader', Telede- bune spokeswoman said no other Tri- mandos, "which misrepresent the nature mocracy Project on hm, to iiiintk encour- bune O &O's are participating in revived and performance of such products." age use of cable industry's public access test. ACT asked FTC to stop ads and to initi- channels across nation. eleedar-L_ lm 17 1991 In Brief 81 EDITORIAL S

Committed to the First Amendment and the Fifth Estate

chamber window while the gas was being released. How's that BALLOONDOGGLE II again? By such reasoning, we should allow no video of public figures for fear the cameras might topple over and crush them in mid -profundity. This is the same kind of reasoning that was Two weeks ago, the House Commerce, Justice, State and used to justify denying television access to the courts until Judiciary Appropriations subcommittee voted to deflate decisionmakers finally awakened to the fact that the technol- TV Marti by striking its $14 million appropriation from ogy had far outraced their perception of it. USIA's 1992 budget and calling for an "immediate halt of Apparently, some judges missed that wake -up call. spending by TV Marti of any money left over from previous years." Sounds good so far. The leading force behind the motion was Representative Bill Alexander (D -Ark.) who, according to the spokesman, believes TV Marti to be "ineffec- INDEPENDENT CONCLUSION tive" and a technical "disaster." He is not alone. Let's see, U.S. radio and TV broadcasters don't want it, the former head AU.S. college professor and his associate have written a of Radio Marti didn't want it, the Cubans certainly don't want paper on alcohol advertising that is to be published in a it, the appropriations subcommittee doesn't want it -there is leading British economic journal. We do not pretend to clearly a pattern here. understand the intricacies of economic analysis, and in that The United States Advisory Commission on Public Diplo- department defer to the expertise of co- author Victor Tremb- macy, the seven -member commission appointed by Congress lay, chair of the University of Oregon department of econom- that "is responsible for assessing the policies and programs of ics and former chair of the economics department at Kansas the U.S. Information Agency," has released its 1991 report to State. But what is easy to understand is that they have pro- the President. Its finding: TV Marti "is not cost -effective." duced an independently researched and funded economic mod- Sounds even better. (A GAO report issued last year has el for alcohol consumption that supports the industry's long - already suggested that it isn't benefit- effective either.) held assertion that alcohol advertising primarily affects brand On a scale that is already heavily loaded on the side of choice within an existing universe of beer drinkers, rather than scrapping TV Marti and putting the money to innumerable The recruitment better uses, the extra weight of the commission finding would recruiting new drinkers from the population. issue has been the spear carried by those who would ban appear to make the case airtight. But then, that's weighing alcohol advertising. evidence. Politics can be a pretty hefty thumb on that scale. Looks has a rubber tip. advertis- That thumb was applied last week, as the full committee voted like that spear "Although ing is likely to influence firm market concludes the to restore the $14 million TV Marti funding and perpetuate the shares," has no waste of money and headache to U.S. broadcasters. study, "these results indicate that advertising significant effect on the U.S. market demand for It goes on to So there we have it. It doesn't work, says the Government beer." say: argued Accounting Office. It isn't cost -effective, says the bipartisan "Although many respectable groups have that commission charged with making that determination. Let's advertising promotes beer consumption, the empirical results fund it, says the Appropriations Committee. of this study do not support that hypothesis. If social welfare is Let's not. best served by reducing alcoholic beverage consumption, policies other than a restriction on advertising should be sought." We couldn't agree more. OLD SONG

We share KQED -TV San Francisco's disappointment ums with a California federal judge's decision to bar its cameras from an important news event: potentially wff AND the first execution in the state in almost a quarter century MARC (although we also share Radio -Television News Directors As- sociation President David Bartlett's belief that it is an opportunity broadcasters would use "sparingly, if at all"). Although the judge threw out the San Quentin warden's prohibition on all reporters at the execution, as he should have, that really came as no surprise. In fact, it had been a cagey move on the warden's part, throwing the judge a sacrificial ban to overturn so that he could feel friendly toward the First Amendment while continuing to shortchange the Fifth Estate. Adding insult to injury was that the judge said he was persuaded to uphold the ban by "expert" testimony of prison Drawn for BROADCASTING by lack Schmid) officials. That testimony included arguing the danger posed by "Do you think if / turned up the brightness control I might get a a heavy object like a television camera striking the glass of the tan ?"

N.dwrxq i.s 17 11191 Q

a,W W a e es

4d'e' &íel/ This opportunity Coming Juli 29

Broadcasting's annual look around, and ahead, at the business of satellite operation and services. Special focus on video compression and fiber optic competition. High power DBS: the players committed to launching 100 -channel services -and how the cable and broadcast industries may be effected. International satellite: worldwide deregulation and the prospects for increased competition and lower costs.

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WASHINGTON, DC NEW YORK HOLLYWOOD 202 -659 -2340 212 -599 -2830 213 -463 -3148 Fax: 202- 293 -3278 Fax: 212 -599 -2837 Fax: 213-463 -3159 DON'T SET THEM SNEAK THEM PAST you Double and triple trailer trucks, the length of a ten -story building laid on its side, and weighing as much as 67 tons. Imagine the anxiety you'll feel when one of these doubles or triples goes rumbling by you. Imagine them as part of your daily commute. Yet some trucking companies want them, and they're determined to get government approval -one way or another-for them to operate nationwide. Do you want to share the road with 34- wheeled vehicles? If you don't, call or write your Senators and Representa- tive in Congress. Now. Call 1- 202 -224 -3121 between 9 a.m. -5 p.m. (EDT, Mon- day- Friday).

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Legislation to "freeze" big trucks (long combination vehicles) at their present Amid sizes has been introduced in both the Senate and House versions of the highway reauthorization bill. If you're working on a story or would like more information, call the Association of American Railroads' Press Line at l-202-639-2555.

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