B roadcasting:Jun17 Reaching over 117,000 readers 'every week 60th Year 1991 TELEVISION / 28 RADIO / 34 BUSINESS / 52 WASHINGTON / 60 PBS discovers Columbus; Spring Birch numbers: Companies turn to An Administration . BPME /BDA in Baltimore; war blip leveled; new 're- equitization' to who's who of Bush CPT tries first -run money for radio raise funds, retire debt communications advisers KRBC WXXA KOAT KLAX WTAJ KAMR KTUU WXIA WJBF KXAN KGET WBAL WABI WBRZ KJAC rHopqwN KTVQ WBNG WBMG KFYR KTVB WLVI KXLF WWTV KTWO KWWL WCBD WDEF KRCR WCPO WEWS KRDO KMIZ WTVM WBNS KXAS KWQC WDTN WAND KUSA WHO WDIV KDLH KTSM WJET KEZI WEHT KVRR WPDE WPTA WINK WCJB KJCT WOTV KRTV WGBA WFMY WNCT WFSB WHLT KHNL WOWK WAFF KPVI WTHR WJTV WTLV WJHL KODE KSHB WATE WLAX KADN WILX KVBC WLEX KASN KCAL KLBK WGXA WMTV WLUC KOBI/KOTI WMC WISN KARE KPAX KNOE KCBA WAVY KOSA KOCO KETV KTVO WPSD WMBB WHOI KPNX KGW WNAC WPTF KOLO WTVR WSLS KAAL KCRA WMDT KENS KICU WSAV WYOU KING KTAL KELO WSPA KREM WWLP KYTV KTVI WIXT WCTV WFLA KCEN WUPW WIBW KOLD KJRH KAS KETK WUTR WUSA WSAW KRGV WPTV WTRF...a... PERIODICALS K ING ROOM RECEIVED JUN I '2 I99í BLAIR TELEVISION EAST CENTRAL UI JIVERSITY RARY WORKING WITH YOU L'ADáOK álß DMA TO MEET THE CHALLENGES OF THE 1990'S 02841 v0 VOV A4V2fóI1 0I3HDSNI1 01) IS 1V2i1N3D T6/030 )0M 2Ç69H 02bh1 991 1I 91 (1-£g.:r*M:::::::::*;:*,;*; A:xx. Airckao ,(Rav,c(re, r--,¡-....RECEIVED I j J I 3 Î t` EAST CENTRAL R #1 Animated Strip In May It `1 Animated Strip In May In Arbitron Overnight Markets! Nielsen Overnight Markets! RANK PROGRAM HH RTG. RANK PROGRAM HH RTG. 1 TINYTOON ADVENTURES 4,F 1 TINYTOON ADVENTURES 1.3 2 Teenage Mutant Ninja Turtles 4.0 2 Teenage Mutant Ninja Turtles 4.2 3 Duck Tales 3.8 3 Tale Spin 3.9 3 Tale Spin 3.8 4 Duck Tales 3.8 5 Merrie Melodies 3.1 5 Chip 'n Dale 3.5 5 Chip 'n' Dale 3.1 6 Gummi Bears 3.1 7 Alvin & The Chipmunks 3.0 7 Merrie Melodies 3.0 8 Gummi Bears 2.9 8 Muppet Babies 2.8 9 Muppet Babies 2.7 9 Alvin & The Chipmunks 2.7 10 Peter Pan & Pirates 2.3 10 Peter Pan & Pirates 2.1 11 New G.I. Joe 1.8 11 New G.I. Joe 1.9 12 Wake, Rattle & Roll 1.7 12 Jetsons 1.8 13 Mighty Mouse 1.6 13 Wake, Rattle & Roll 1.6 13 Video Power 1.6 13 Mighty Mouse 1.6 15 Jetsons 1.5 15 Video Power 1.5 16 Super Mario Bros. 1.3 16 Super Mario Bros. 1.3 17 New He -Man 0.8 17 New He -Man 0.8 St A,ti1BLIti WARNER BROS. DOMESTIC TELEVIS IOti DISTRIBUTION A Time Warner Corn pans Broadcasting :.Jun17 Till ELK 19 / KC ACTION the new syndication magazine Now It Can Be The FCC had a busy and Told, scheduled to debut productive meeting last next September. It is week, adopting a new produced by Geraldo "effective competition" Rivera's Investigative News standard that will expose Group and distributed by thousands of cable systems to Tribune Entertainment. municipal rate regulation; carving out spectrum for BLIP BREAK digital audio broadcasting; 34 / settling -once and for all- Now that the Persian Gulf what broadcasters' war is three months past, the obligations are under the law ratings blip enjoyed by requiring them to sell time news stations has evened to political candidates before off -although not elections at their largest necessarily returning to pre- discount or "lowest unit war levels. Meantime, charge," and bringing Urban -formatted stations some certainty to the again are showing strength authorization of satellite in the spring 1991 Birch TV stations. ABC Entertainment President Robert Iger with Jamie Lee Curtis, Richard survey, released for seven i.cwis of 'Anything But Love' at ABC affiliate meeting (page 23) top 10 markets this week. 22 / MAT RATINGS 26 / SPENDING MORE Discovery-and BOOST congratulations from 35 / THE GOLD FOLD OVERSEAS President George Bush With most of the May While more stations were among the highlights. rating books in, viewing to A U.S. Commission on attempt to grasp a piece of the syndicated shows Public Diplomacy said in a baby boom bubble, the generally rebounded to 56 -page report released 30 / BPME LOOKS differences between many of normal levels after Persian last week, that the AHEAD those stations are Gulf war interruptions had government is spending becoming more difficult to caused a sharp drop in too much on TV Mani. The This week's Broadcast distinguish. Many stations viewing last February. report also recommended Promotion Management increasingly are turning to increased funding (primarily Executives conference in oldies for help: solid gold to the USIA) and Baltimore will focus more on hits of the '60s and '70s; the 23 ABC AFFILIATES / consolidating all U.S. radio and cable than in best of the '60s, '70s and ADDRESS CONCERNS international radio and TV years past. The association '80s; soft hits of the '70s and broadcast services into one will also pay more greatest '80s; classic rock of the Two dayparts of organization. attention to the marketing and concern to ABC affiliates '70s and '805, and a mix of - cost side of the business. '70s and '80s oldies and late night and daytime- Attendance may be at the 28 PBS FALL Buena Vista Television's are addressed / down slightly from a year network's annual meeting. 'Darkwing Duck' hopes to fly SHOWCASE ago, but among those at BPME (page 53) There will be significant more than a With a special emphasis expected are changes in both areas. distributors. They on public TV's role in dozen educating and informing will show off new promotional packages for 25 / TAKING THE Americans of all ages, about 750 noncommercial their syndicated programing FIELD (see page 53). station executives met in Television and radio Orlando, Fla., for the outlets in Miami and Denver Public Broadcasting 31 / RIVERA'S NEW will vie soon for regional Service's annual meeting. SHOW GETS STAFFED rights to cary Major League A sneak preview of next Baseball's newest fall's national schedule - Al Primo, former news franchises. Most players including another history- director and TV news expect a more pitched based mini -series, consultant, has been battle in the Sunshine State. Columbus and the Age of named executive producer of 4 This Week hedastfM Js 1711N1 today's top 40 hits are creating a format fragmentation that is causing many stations to develop a market identity crisis. 39 / NIELSEN ERROR IN D.C. Nielsen Media Research has asked TV stations in the Washington market to return all copies of its May 1991 audience measurement survey while the company corrects its data. Nielsen executives said as far as they knew the recall was a first, but some observers said there is a possibility that the same problem could happen just as easily in other markets around the country. 'Columbus and the Age of Discovery' sets sail on PBS Oct. 6-9 (page 28) 40 / VENEVISION arrangements with the last media companies offering held Hollywood, Calif. -based PLANS HISPANIC two cable networks, airing a stock, convertible debt, or post- production company, has issued a for NETWORK one -hour special other forms of equity. prospectus celebrating MTV's 10th Financings are helping to 1,650,000 shares, which it Venevision International, anniversary next fall, and deleverage media balance estimates will be offered the Miami -based distribution this summer airing a Lifetime sheets. publicly at a price arm of the Venezuelan TV original movie that between $9 and $11 per share. Much of the equity network, said it will launch a premiered on the cable 59 / GOING PUBLIC new cable network channel in March. raised will be used to pay targeted to U.S. Hispanic Laser-Pacific, a privately bank debt. homes. The company will 47 / BUILDING the spend between $20 million INTERACTIVE iV Founded in 1931 as Broadcasting, and $25 million to launch News Magazine of the Fifth Estate. MARKET Broadcasting-Telecasting' introduced Spanish Cable Network INDEX in 1946. Television acquired in 1961. Cablecasting introduced in 1972. between February and Advertisers Index TV Answer Inc. has 78 Broadcasting/Cable introduced in 1989. May next year. Program begun seeking entrepreneurs Business 52 *Reg U.S. Patent Office. Copyright 1991 by Broadcasting Publications Inc. details are still sketchy at Cable 44 across the country to help Incorporating this point for the proposed it build a market for Changing Hands 54 new cable service, but the interactive television Classified Advertising 69 The Fifth Estate daily schedule would include technology. Closed Circuit 6 TELEVI51O \. a mix of movies, daytime Datebook 12 serials and hourly news Editorials 82 Broadcasting updates. 50 / DBS PERMITS: Fates 8 Fortunes 76 Cable WHO'S ON SECOND? Fifth Estater 79 Broadcasting (ISSN 0007 -2028) is pub- lished 52 Mondays a year by Broadcast- Focus on Finance 58 44 / TALKIN' (BUT Media Access Project has ing Publications Inc.. 1705 DeSales For the Record 63 Street, N.W., Washington, D.C. NOT BUYIN') BASEBALL agreed to withdraw its 20036. Second-class postage paid at In Brief 80 petition to deny a high - Washington. D.C.. and additional of- Cable baseball advertising power direct broadcast International 40 fices. Single issue $2.50 except special had a decent second quarter, The Media 39 issues $3.50 (50th Anniversary issue satellite license to TCI.