Deutsche Telekom Company presentation
2021 Disclaimer
This presentation contains forward-looking statements that reflect the materialize, or if the assumptions underlying any of these statements prove current views of Deutsche Telekom management with respect to future incorrect, our actual performance may materially differ from the events. These forward-looking statements include statements with regard performance expressed or implied by forward-looking statements. We can to the expected development of revenue, earnings, profits from operations, offer no assurance that our estimates or expectations will be achieved. depreciation and amortization, cash flows, and personnel-related measures. Without prejudice to existing obligations under capital market law, we do You should consider them with caution. Such statements are subject to risks not assume any obligation to update forward-looking statements to take and uncertainties, most of which are difficult to predict and are generally new information or future events into account or otherwise. beyond Deutsche Telekom’s control. Among the factors that might In addition to figures prepared in accordance with IFRS, Deutsche Telekom influence our ability to achieve our objectives are the progress of our also presents alternative performance measures, including, among others, workforce reduction initiative and other cost-saving measures, and the EBITDA, EBITDA margin, adjusted EBITDA, adjusted EBITDA after leases, impact of other significant strategic, labor, or business initiatives, including adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash acquisitions, dispositions and business combinations, and our network flow, free cash flow after leases, gross debt, net debt after leases, and net upgrade and expansion initiatives. In addition, stronger than expected debt. These alternative performance measures should be considered in competition, technological change, legal proceedings, and regulatory addition to, but not as a substitute for, the information prepared in developments, among other factors, may have a material adverse effect on accordance with IFRS. Alternative performance measures are not subject to our costs and revenue development. Further, the economic downturn in our IFRS or any other generally accepted accounting principles. Other markets, and changes in interest and currency exchange rates, may also companies may define these terms in different ways. have an impact on our business development and the availability of financing on favorable conditions. Changes to our expectations concerning future cash flows may lead to impairment write downs of assets carried at historical cost, which may materially affect our results at the group and operating segment levels. If these or other risks and uncertainties
2 Company presentation
01 Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand Brief and simple Our keyfacts 226,291 27.4 mn employees worldwide* fixed-network lines € 101.0 bn revenue in 2020
21.7 mn broadband customers 241.8 mn mobile customers
Figures based on annual report 2020. 4 * Reporting date December 31, 2020 Deutsche Telekom Profile
Customers Markets Numbers Employees & responsibility
• 241.8 mn mobile customers • Present in > 50 countries • Revenue € 101.0 bn • Employees worldwide: 226,291 • 27.4 mn fixed-network lines • Germany, Europe and the USA: • Adjusted EBITDA AL1 (Reporting date Dec. 31, 2020) • 21.7 mn broadband lines with own infrastructure € 35.0 bn • 4,905 trainees and cooperative 1 degree students in Germany • Approx. 8.9 mn TV customers • T-Systems: global presence & • Free Cashflow AL € 6.3 bn alliances via partners • Pioneer of social issues (climate protection, data privacy, diversity, etc.)
Figures based on annual report 2020. 1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 5 Facts & figures Germany
48.5 mn mobile customers 14.1 mn broadband lines 3.9 mn IPTV customers incl. satellite
€ 23.8 bn revenue € 9.2 bn EBITDA AL1 adjusted 66,051 employees (Reporting date Dec. 31, 2020) 89,032 employees in Germany overall (Dec. 31, 2020)
Figures based on annual report 2020. 1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 6 Facts & figures United States & Europe
Europe
45.6 mn mobile customers 7.0 mn broadband lines 5.1 mn IPTV, satellite, cable customers
T-Mobile US € 11.3 bn revenue € 3.9 bn EBITDA AL1 adjusted 102.1 mn branded customers 41,273 employees (Reporting date Dec. 31, 2020) 81.4 mn postpaid customers 20.7 mn prepaid customers
$ 70.1 bn revenue $ 24.0 bn EBITDA AL1 adjusted 71,303 employees (Reporting date Dec. 31, 2020) Figures based on annual report 2020. 1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 7 Facts & figures T-Systems
€ 4.2 bn revenue € 0.2 bn EBITDA AL1 adjusted 28,395 employees (Reporting date Dec. 31, 2020)
Information technology and telecommunications services in all industries: automotive, finance, transport, retail & public sector Pioneer in cloud computing Corporate customers, multinational corporations & public sector Figures based on annual report 2020. 1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 8 Facts & figures Group Development
Group Development is to actively manage and sustainably increase the value of selected subsidiaries and equity investments of DT
Supported by more entrepreneurial freedom and shorter decision paths
6.8 mn mobile customers (TM NL) 0.7 mn broadband lines (TM NL) 35.7 k towers (Germany/DFMG and NL)
€ 2.9 bn revenue € 1.1 bn EBITDA AL1 adjusted
Figures based on annual report 2020. 2,684 employees (Reporting date Dec. 31, 2020) 1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 9 Corporate Responsibility We take responsibility
Data privacy Diversity Sponsorship
Leading role in data privacy & data security Leading role in societal and Commitment to culture & sport • Data privacy report & Security on the Internet diversity-related issues • Amateur & professional sports e.g., German report • Pioneer as first to introduce Group-wide football association (DFB), Bayern Munich, • Early warning system against cyber attacks women’s quota Olympic & Paralympic Games, “New sports experience” project in recreational sports • Special programs & initiatives to promote education & training • Culture/examples: International Beethoven Competition, • Modern working models Beethovenfest • Exemplary promotion of diversity
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 10 Corporate Responsibility We take responsibility
Sustainability & social commitment Groundbreaking projects
Environmental and climate protection Group-wide climate protection target: 100% of Group’s
e.g., CO2 reduction, efficient use of resources, circular electricity from renewable energy sources as of 2021. economy, sustainable mobility Net zero: In operations by 2025/entire value chain by 2040
Social commitment and stakeholder management “Media, sure! But secure.”: Offers promoting competent use e.g., digital participation, connection of media and of media among 9- to 99-year-olds, public campaign democratic literacy, responsible digitization #takepart – No hate speech Deutsche Telekom Stiftung: Enabler for education Sustainable innovations and products ecosystem for mathematics, science and technology e.g., environmentally friendly and accessible products, efficient data center, e-health #GoodMagenta & #GreenMagenta: Group environmental program supported by own label for Group’s sustainable Sustainable supplier management products, services and social initiatives. e.g., binding requirements for the supply chain, reviews and audits Supplier selection and development: Sustainability as a key criterion Strategic management and sustainable finance e.g., mandatory CR KPIs for the entire Group in the annual Success in respected rating indexes and rankings: and CR reports, sustainability indexes RobecoSAM, oekom, CDP and Sustainalytics, among others
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 11 How we see ourselves
It is in our nature to seek the company of others: humans need this interaction in order to move forward. Our network is an artery pumping life: fast, reliable, Sharing fosters closeness. It is the very reason we choose to and secure. It provides easy access to all who need it. share our important moments with those important to us. We are close to the consumer and are transparent, fair, We share events, experiences, and opinions – sometimes even our and open to dialogue. We identify innovative products possessions. We share knowledge and our ideas. And quite often, at an early stage and develop them in collaboration with by sharing these thoughts, we turn them into something bigger, our partners. We do all of this better than anyone else. something better. That is what drives us. This ability forms the basis of trust – an essential ingredient for long-lasting relationships. We, Deutsche Telekom, are more than just another company, which provides society with infrastructure. Whatever the Precisely this is the essence of our work at Deutsche circumstances, we are a trusted companion in both people’s Telekom. Together, with passion, focus and sustainability, private and work lives. Whenever. Wherever. Forever making life we are entering a world of infinite possibilities for each and easier for people and enriching it is our mission. every one of us. It is our contribution to social togetherness. This connects us. Our guiding principles
Delight our Get things Act with respect Team I am T – Stay curious customers done & integrity Together – Count on me & grow Team apart
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 13 Vorstandsmitglieder Deutsche Telekom AG We are responsive
Timotheus Höttges Birgit Bohle Chief Executive Officer (CEO) Adel Al-Saleh Board member for Human Resources & Legal Affairs, Deutsche Telekom AG Board member for T-Systems Labor Director @tim_hoettges @adel_al_saleh @bibohle linkedin.com/in/timhöttges linkedin.com/in/adel-al-saleh linkedin.com/in/birgit-bohle
Srini Gopalan Christian P. Illek Board member for Germany Board member for Finance (CFO) linkedin.com/in/srini-gopalan-061882 linkedin.com/in/christianillek
Thorsten Langheim Claudia Nemat Dominique Leroy Board member for USA and Board member for Technology and Innovation Board member for Europe Group Development Deutsche Telekom AG @claudianemat @LeroyDm linkedin.com/in/thorstenlangheim linkedin.com/in/claudianemat be.linkedin.com/in/dominiqueleroy
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 14 Company presentation
01 Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand Strategy Our Ambition: Leading European Telco
Grow
LEADLead IN inCUSTOMER customer experience EXPERIENCE LEADLead IN in TECHNOLOGY technology LEADLead in IN business BIZ PRODUCTIVITYproductivity One connectivity Integrated Secure ICT solutions & perfect service gigabit networks & big IoT
Save for growth investments
Simplify, digitalize, accelerate & act responsibly
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 16 Lead in customer experience Our FMC+ strategy: Differentiate beyond speed …
The “Plus” in FMC+ makes a difference “The broadband that can do more!” • Focus on our core business: seamless, integrated connectivity (FMC1) and connected services • More value for our customers by bundling connectivity and additional Smart Home services • Selected partnerships to always provide our customers the best possible services Hallo Magenta TV Magenta! • Continuous product and service innovation
FMC/One connectivity Capital Markets Day 2021: Ambitions FMC HH penetration (in%)3 FMC households (in mn)4 Couch 2 Magenta Security Experience Portfolio x 1,5 - 2 CAGR +10% 4.0 ≈ 26% 2.7 Gaming
2021 2024e 2020 2024e
1 FMC = Fixed-Mobile Convergence 2 “Couch Experience” denotes auto configuring WLAN routers for optimal WiFi-connectivity at home 3 FMC HHs/fixed broadband base 4 In AT, CZ, GR, HR, HU, ME, MK, PL, SK
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 17 Lead in customer experience … and strive for leadership in customer experience
Loyalty needs a great and emotionalized customer “Moments of truth” along the customer journey experience illustrative • Best customer experience & fair treatment of our customers Ensure timely “Soften” 12 month promo Reward customer loyalty provisioning & proper roll-off with personalized – attractive tariffs for • Improved single contact resolution rate1 with multifunctional service CPE installation goodies loyal customers teams (“team of experts” approach)
Avoid bill shock • Use data to gain better understanding of our customer needs Net Utilize human Promoter (e.g. roaming) with (e.g. proactive discovery and handling of problems predictive Score proactive customer interaction as a (NPS) communication differentiator maintenance) while 100% protecting customer privacy and security of their data
DT ambition Capital Markets Day 2021: Ambitions Classical telcos Single contact resolution Customer satisfaction (TRI*M) rate1
52% 60% 64 69 #1 in TRI*M in -4 -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 every country Contract duration (months) 2020 2024e 2020 2024e 2024e
1 Single contact resolution rate measures the percentage of customer complaints that were solved after first contact
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 18 Lead in technology …with integrated gigabit networks
Our ambition is best fixed & mobile network Smart network rollout to fit investment goals • Push 5G and fiber rollout both in Germany and in our EU footprint: • In mobile (4G & 5G) we strive for a leading position in our markets • In fixed we invest into FTTH1 Data analytics Co-operation with based site planning • Expand our 5G leadership position in the US, leveraging synergies after competitors in white spots & rural merger (e.g. enhanced spectrum, cell sites) areas • In parallel, we transform our core using innovative technologies, such as NFV2, for more efficiency and further improvement of our services
Capital Markets Day 2021: Ambitions New use cases stationary and on the move drive Fiber rollout (mn HH) 5G coverage (population) demand for bandwidth and lower latency 97% ≈97% 2,5 mn p.a. 80% >75%3 1,1 mn p.a.3
2021 2024e 2021 2024e 2021 2024e 20214 2024e 2022e5
1 Fiber-to-the-Home 2 Network Function Virtualization 3 NatCos in AT, CZ, GR, HU, ME, MK, SK 4 5G launched in AT, CZ, GR, HR, HU, ME, MK, SK by the end of 2020 5 600 MHz, 90% for 2.5 GHz in 2023e
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 19 Lead in business productivity Strengthen competitiveness & digitalization in B2B
Ambition: “Partner of choice in digitization” DT as a trusted partner with strong B2B brand and customer base, and a strong portfolio • Global connectivity solutions are the core of our value proposition for business customers (5G, MPLS+, SD-WAN, M2M platforms, campus networks) • IoT, Security and digital solutions complement our B2B connectivity offering TC business Security & IOT IT business • Large national access network & sales force and strong reputation long-term entrepreneurial focused competitiveness freedom transformation as ICT provider (8x isg/Experton benchmark leader)
Capital Markets Day 2021: Ambitions B2B revenues (bn €)
CAGR ≈2% CAGR +2% 8.7 9.5 3.3 3.6
20201 2024e 2020 2024e
1 Organic, after IoT GmbH Integration
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 20 Save for growth investments Drive efficiency…
Key efficiency levers for DT Our efficiency levers are based on two pillars • Push self-service, reduce product complexity • Automate E2E processes (e.g. service bots) • Use data analytics for operations (e.g. predictive maintenance)
• Focus central initiatives and invest in best talents • Leverage cross-country synergies (e.g. one app, smart speaker) • “Start small and earn the right to advance” Digitalization Economies of Skills Increase organizational Increase productivity by Capital Markets Day 2021: Ambitions efficiency by automation focusing on skills and of manual processes successful products External indirect cost excl. US (bn €)1 Share of calls shifted to digital2 17,5 0,7 >40% 0,3 30% 0,2 16,3
2020 2024e 2020 2024e
1 adjusted and after leases 2 Share of incoming service calls that were avoided through usage of digital channels as one example for efficiency levers
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 21 Save for growth investments …to fund investments for future growth
We save money to invest into the future DT’s innovation vehicles and focus areas Major investment areas Corporate Innovation Fund for internal 1 CIF seed & acceleration topics • We heavily invest into our network (e.g. > 4 € bn annually in Germany ) Innovative products developed by cross- • And have some financial leeway for potential inorganic investments functional teams in agile collaboration formats Our innovation guidelines Start-up incubator, providing support with infrastructure, logistics & funding • We push innovation in the focus areas of our strategy (e.g. 5G Edge, Campus Networks) via central funding Start-up sales accelerator, access to B2B customer network, sales and marketing support, cloud infrastructure • We accelerate the development and time to market of our innovation priorities with a wide range of innovation vehicles T-LABS AI Foundry Internal research and development department
Financial investments in external Innovation Targets companies 2 Strategic investments in external Investment allocation TIP 2.0 companies
Partnerships Joint innovation projects with partners Innovation budget
Spin-off investments emerged from CIF Network and infrastructure Spin Offs projects
2020
1 Cash Capex segment Germany without investment in spectrum 2 Innovation budget comprises innovation projects and financial investments, network and infrastructure investments in Germany
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 22 Simplify, digitalize, accelerate & act responsibly Think digital – act simple with an agile Mindset
What does it take to make it work? Vision: simple, automated “one click” experience • Marketing & Sales: Push online channels & personalized offerings • Customer Service: Drive customer self-service (app, chat) and 360° Enhance digital customer view touchpoints & ensure 100% digital customer • Network & IT: Increase investment efficiency; shorter time-to-market in journeys IT • Steering & Support: Push employee self-service and automate repetitive Simple, tasks (e.g. planning/ forecasting) transparent • Organization: “New work” and agile collaboration, incl. upskilling of products, one- click processes employees Capital Markets Day 2021: Ambitions App penetration IT time-to-market (in month)
73% Data-empowered intelligence for 56% 100% data-driven decision making 3.5 2 2.0 1
2020 2024e 2020 2024e 2020 2024e
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 23 Simplify, digitalize, accelerate & act responsibly Act responsibly both socially & environmentally
Keep adapting to consumer trends & social challenges “Act responsible” means … • Enable digital participation for customers and our society by fostering ... to develop ... to strenghten ... to achieve digital competencies & responsibility as well as ethics digital employee DT’s climate • Strengthen employee engagement & willingness to change competences engagement targets • Vigorous execution of our climate strategy, and enhancing the protection of resources and circular economy with our strategic initiative program “We care for our planet”
Capital Markets Day 2021: Ambitions
CO2 Emissions
and responsibility in and willingness to and to protect other our society change resources Scope 1+2: Net Zero own emissions until 20251 Scope 3: Net Zero emissions along value chain until 20402
1 Emissions from own activities & from purchased energy 2 Emission from upstream & downstream activities
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 24 Company presentation
01 Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand Multi award-winner: Our best network 5G
30.000 mobile sites (GER) Fiber Facts, figures, data Our best network at a glance (Germany)
Fixed network Mobile network
Up to 250 Mbit/s Up to 100 Mbit/s Up to 300 Mbit/s for 23.4 million households1 for 32.5 million households1 mobile surfing using LTE
98.2% LTE network coverage 17,000 new street cabinets mobile broadband spread over 87% area coverage1 Almost every 30 mins a new street cabinet for highspeed internet2 99.8% 2G voice coverage mobile voice telephony
1.7 million lines with FTTH in Germany1 5G coverage: 99% of the population by 2025 and 90% area coverage
Approx. € 70,000/km Over 550,000 km 30,000 sites fiber-optic costs Of fiber-optic cables target for 2024: up to 10,000 new sites
1 As at Q1/2020 2 In 2019
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 27 Prizes and awards Our best network at a glance
Best network coverage, bandwidth, and stability. Both fixed and mobile. • Broadband quality leader in mobile and fixed networks • Innovative products • Biggest bandwidths • Best network coverage
Multi award-winner. • For the 6th time in a row: Deutsche Telekom has won the major mobile network tests of magazines connect and CHIP • Car Connectivity Award: 7 out of 10 readers voted Deutsche Telekom the best in-car network • TÜV certified: Telekom Deutschland offers LTE mobile network quality, based on the QvK standard.1
1 QvK = Quality rating from the customer’s perspective using the following criteria: “call setup success rate,” “call stability,” and “voice quality,” as well as “data transfer success rate” and “service quality based on average data throughput.”
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 28 We offer the best network coverage, bandwidth, and stability. Both fixed and mobile.
Network coverage Hybrid Vectoring Investments 5G
Our LTE network reaches Our hybrid connection With our vectoring rollout, Der Ausbau breitbandiger We are a major driving force 98.1% of the population in combines the strengths of we are optimizing the Netze umfasst den Großteil in the development and Germany. We deliver top the fixed network and the capacity and speed of our des Investitionsvolumens rollout of 5G. speeds with the most LTE mobile network: existing network. With des Konzerns im Inland von cutting-edge mobile maximum performance at Supervectoring we increase derzeit mehr als 5 Mrd. € network and largest fiber an increased data load. performance up to 250 pro Jahr. optic network in Germany. Mbit, 22 million households In total, we have laid over have access to 550,000 km of fiber optic supervectoring.. cables.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 29 Network requirements are becoming more complex The network of the future is setting the courset
The fiber optic and mobile networks in Germany require further expansion and construction.
Bandwidth Network coverage User experience Devices Latency
The number of broadband Complexity is spiraling – Virtual and augmented The demand for broadband Low latency will be lines is continuing to rise. it’s not all just about reality are creating new is booming due to the essential for tomorrow’s New applications need bandwidth any more. Fiber user experiences; self- continual growth of network, for example for faster connections and a optics, vectoring, LTE, and driving vehicles are just networked devices and self-driving cars or gaming. bigger volume of data. hybrid is the sought-after one example. As VR wearables. Permanent Round trip delay must be technology mix to meet applications require five internet connectivity is minimized in the mobile the need for widespread times the bandwidth of posing whole new network to enable “real- network coverage. HDTV, the burden on challenges for global time communication,” for networks will continue to networks. example through 5G. grow significantly.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 30 Products for our Consumers MagentaEINS
MagentaTV
Magenta SmartHome Products and services for consumers We have the best offers
We offer products and services that are innovative, safe, and simple too.
MagentaEINS MagentaTV Magenta SmartHome
We are always working on ways to It offers something for everyone: The control hub for the smart home. improve MagentaEINS. TV, series, movies, shows, and Connect smart devices from different documentaries on Megathek, brands at the touch of a button and MagentaSport, plus access to streaming control them with an app. services.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 32 Magenta EINS – A one-stop shop Call, surf, watch TV, stream.
Numerous benefits always included. All from Deutsche Telekom.
Better price & better performance • Save €5 per month on your cell phone bill • Twice the data volume • Flat from fixed line to all mobile networks • Twice the data volume also for Family Cards
More service • Preferential provision of the latest top smartphones on their launch • Free replacement phone within 48 hours • Expert service available incredibly fast, for families too
MagentaEINS Prepaid Combine fixed line and prepaid and get 1GB additional data volume/month
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 33 Magenta TV One for all
Using MagentaTV our customers watch their favourite shows whenever they want – even on the go.
Huge range of shows on more than 100 TV networks, more than 20 of which are in HD. Megathek – unique content included in MagentaTV. Originals and exclusives; the best of ARD & ZDF, top international series, plus highlights for kids and teens. Best partner content with access to streaming services such as Netflix, Amazon, Sky and Videoload plus video and media libraries. TV on demand at any time through restart, 7-day replay, timeshift, and recording. Intuitive operation with everything at a glance. Watch TV anytime, anywhere with MagentaTV. New: MagentaTV stick MagentaTV and other streaming partners flexible to go on (almost every) TV – easy to connect via HDMI and WLAN.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 34 Magenta Smarthome Digitalization is reaching homes
With Magenta SmartHome, our customers have control over their home 24/7 – even when they’re on the move.
Feel even more at home: Safety, energy savings, convenience, and the peace of mind that everything’s fine at home. More than 300 devices in one app: SONOS, Philips, Amazon, eQ-3, Netatmo, OSRAM, Miele, D-Link, and many more – everything works in synch with Magenta SmartHome. Intuitive setup and operation via an app and voice control, and now using Deutsche Telekom’s Smart Speaker too – with no drilling or screwing required. Future-proof thanks to intelligent networking via the Qivicon platform with regular updates and a continually growing portfolio of many prominent partners. Data security thanks to data storage in German data centers and Deutsche Telekom’s strict data protection policy. Free to Deutsche Telekom fixed network customers with a Speedport smart router.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 35 Services for our Business customers
Security
Digital Cloud & Connectivity Infrastructure We have systematic approach: Our focus areas
WE Connectivity Digital ... make digitalization possible ... enable and operate multi-cloud environments ... offer modern security services based on Deutsche Telekom's best network
Cloud & Security Infrastructure
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 37 Digital
• Smart Factory • IT Modernization • AI & Automation • SAP Solutions • New Work Solutions Shaping the future requires a reliable and • Digital Reliability competent provider of digital services, the Cloud, • Connected Mobility IoT, security and connectivity – with an agile and • Intelligent Enterprise end-to-end approach. • Blockchain • Edge Computing • Customer Service Solutions / Self Services • Digital Marketing • Digital Sales & E-Commerce • Digital Consulting
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 38 We are digital by nature
Corona warning app: Highly complex solution with many partners created in just 50 days
Beijing Airport: Digital control of all processes
Swiss Federal Railways: NOVA - One trip, one ticket
RUD: Digitized chains thanks to Industrial Internet of Things
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 39 Security
Deutsche Telekom Security GmbH is responsible for the global security of the Telekom Group and provides the same professional protection to all • Managed Cyber Defense • Cloud & Data Security other customers. From small businesses to DAX- • Network Security listed corporations and public authorities. We are • Endpoint Security a managed security service provider and offer • Industrial & IoT Security the appropriate consulting. All security solutions • Professional Services from a single source.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 40 Digitization needs Security
KAESER: Secure Enterprise Mobility Management
Otto Group: Enterprise Risk Management
State of Saarland: Modern, flexible and comprehensive encryption for state authorities
Congstar: Security solution for data analysis on AWS platform
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 41 Cloud & Infrastructure
With our “Cloud First” strategy, companies • Multi-Cloud Environments: benefit from the experience of a provider of Private Cloud, Sovereign, Public Cloud • Cloud Migration Framework for SAP, non- multi-cloud orchestration and a cloud pioneer SAP and Mainframe with over 10 years of experience. Together with • SAP S/4 HANA Consulting & strategic partners, T-Systems offers an Transformation assessment of existing IT, strategy consulting, • SAP on any Cloud migration to the cloud and cloud management as • SAP Digital Transformation • BI & Analytics the basis for customers’ digitalization. • Smart Security for SAP Solutions
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 42 Cloud is in our DNA
Valora – Private Cloud: We manage your cloud services in our own high-security data centers and support you in managing the cloud services of other providers.
Continental – Public Cloud: We orchestrate your public cloud universe – in single and multi-cloud environments.
European Automotive Alliance – Sovereign Cloud: We operate public cloud infrastructure made in Europe – with hardware and software from European suppliers. According to Gaia-X rules.
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 43 Connectivity
• (SD) WAN- / LAN-Services We connect people, data and applications. • Access: fixed line, mobile On the Deutsche Telekom network, in communications, M2M accordance with European data protection law. • Campus Networks (4G / 5G) With the reliability of the best network, highly • Mobile Devices & Accessories • Mobile Solutions secure (national & international) data centers, a comprehensive cloud ecosystem. • UCC Cloud, Services And with global partnerships across continents. & Infrastructure Connectivity is the backbone of your • VoIP / SIP-Services • Internet of Things digitalization. • Mobile Applications • Business Analytics
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 44 Connectivity is our basis
Siemens: High-performance SD-WAN for digital transformation
Osram: On the way to the smart factory with a 5G campus network and edge computing
Uniper: Stable corporate network for high availability of business-critical applications
VDM Metals: Tailor-made, secure MPLS network for the retail sector
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 45 Leading global major customers trust us
Long term customer In cooperation with: relationships and precise knowledge of the respective industry sectors are the basis of our success.
More references and projects
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 46 We have the right partners on board
In cooperation with:
> 500 prominent technology and industry partners, as well as numerous start-ups
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 47 Agility Collaboration Focus
Open to the new Innovation at Deutsche Telekom Innovation at Deutsche Telekom
Long-term Innovation priorities backing our strategy
Collaboration Lead in customer Best Connectivity Exp, Superior Entertainment Ott-like Working together Seamless & Unlimited Experience Home Experience experience across divisions
Lead in Leading In 5g Technology Network Differentiation Sustainable Telco technology & Edge Cloud
Agility Lead in Best Global Cloud Trusted Security Superior business Connectivity Experience Experience Business Productivity Speed & flexibility productivity through financial stakes Simplify, digitize, Voicification For Dt Services Big Data & Ai-enabled Orchestration & accelerate, & Partners Digital Experience Open Apis act responsibly
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 49 Innovation in cooperation with Partners worldwide
Group Partnering hub:raum TechBoost T-Labs
Promoting innovation worldwide Innovation transfer from the world Partner for B2B innovation Research from the world’s best of start-ups business with startups universities Increase in revenue and differentiation through complete Early development of new business Innovation partner for Telekom Developing feasible ideas -T-Labs integration into Deutsche Telekom’s ideas. Continuous ‘scouting’, start- business customers, sales partner identifies relevant approaches from product and development up programs, strategic investments for startups. Establishment and the academic world processes expansion of economically sustainable customer relationships Time to market short term long term
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 50 Examples Innovation topics contributing to strategic pillars
Smart Home Edge Cloud Campus Networks Voicification
Best Smart Home experience1 Cloud closer to devices & Exclusive networks increase Voicification to increase customers performance convenience Magenta Smart Home as integrated Edge cloud brings data processing Dedicated cellular connectivity, Smart voice control to further part of router & broadband to the edge of the network, closer edge computing and integrated enhance the way our customers proposition, ready to reach mass to devices and customers, and digital applications empower experience our services, and to market scale enables low latency use cases such enterprises’ production simplify interaction with as augmented reality or connected automation, flexibility and technology and devices driving resilience.
Lead in Lead in Lead in Simplify, digitize, customer experience technology business productivity accelerate, act responsibly 1 Connect Magazine Survey 2020
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 51 Company presentation
01 Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand approx. 100 million customer contacts/year
Digital service “Telekom hilft”, MagentaApp, VoiceID, …
Award winner > 7 million Our service lines provisioned/year Best customer service Example: Germany
Awards for outstanding customer Customer service Workload field service service
• Awarded regularly: TÜV’s “good” seal of • 45 million phone calls per year • 18,000 on-site customer appointments per day approval for customer service • 9.5 million letters/faxes/emails per year • 7.3 million subscriber lines provisioned per year • European Business Award: EU accolade awarded • Customer service in SocialMedia: • 2.8 million customer line faults cleared per year for excellence “Telekom hilft” [Telekom helps] on Facebook and an innovative and successful business model and Twitter feedback platform throughout Europe • Customer service via app: MagentaService app and DSL Hilfe app
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 54 Our objective is to offer the best customer service Our customer service is available everywhere in many different forms
Our customer service is tailor-made, cross-channel, digital, yet has the personal touch.
Reliable service partner Online channels Telekom Shop for consumers and business customers Our digital service Showcase for our customers
• 30,000 people1 ensure the best customer experience • We are the first service provider in Germany to have a • We are the source of inspiration for digital solutions and with approx. 100 million instances of customer contact website that looks the same on desktops, tablets, and bring Telekom to life towards customers annually smartphones • We are the personal companion and feel responsible for • We advise, sell, install, and troubleshoot • Omni-channel services offer seamless customer all needs of our customers service contact • We support our customers on the phone and on site – • We are quality leader in sales – either private or business with an expert, personal touch • Europe’s largest customer service community with customers “Kunden helfen Kunden” [Customers Help Customers] • We develop and distribute customized ICT services from • We are not satisfied before our customers are happy and Telekom hilft [Telekom helps]. a single source
1 As at July 2018
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 55 Our range of customer service options Leading in the sector
Dialog and service quality across digital contact channels MeinMagenta app
• As a communications provider, we offer the best overall • MeinMagenta app is the most comprehensive service app from any telecommunications provider and tracking across all sectors and keep our customers satisfied offers the most extensive range of functions for mobile and fixed line customers through digital contact channels such as Facebook, Twitter, • MeinMagenta app was awarded two consecutive years (2018/19) video chats, or online communities best telco app in Germany by magazine Connect • We are the only provider to be strongly positioned across all • MeinMagenta app offers wide service range, e.g. check data usage and costs, view bills, review rates digital channels and touchpoints compared with direct and contracts, online help, personal offers or router installation competitors • AskMagenta is an AI-based chatbot - fully app integrated it supports customers in (almost) all service • Our “Telekom hilft” customer service brand is considered the dimensions, clears requests or intelligently forwards to (human) colleagues (live chat & call back) most appealing
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 56 Our range of customer service options New services for our customers
My Telekom Chatbots Callback Voice ID WhatsApp MediaTransfer technician service
• We tell the customer • Our digital service • Our Deutsche Telekom • Our customers can use • Quick, easy and • MediaTransfer is a when the service assistants answer customers don’t have their own voice to intuitive channel to get simple digital entry technician will be on customer queries to wait on the line; we prove their identity on in contact to Telekom channel for solving site quickly, simply, and call them back the hotline via WhatsApp customer requests in • The customer can around the clock • Customers can be put • The process is secure • Customers place first contact postpone through to the same and extremely simple requests no matter • Customer can send appointments using the consultant again • Customers no longer where they are. The documents, photos and online service have to remember their customers don’t have to signatures directly via • Live service technician customer number adjust to DT, we follow link during call – easy status customer preferences without additional codes or entry login-ins • The online service • Questions anytime via offers a direct channel preferred channels for customer feedback
Profile Strategy & Transformation Network, Products & Innovation Service & Brand 57 Our brand positioning Life is for sharing
We enhance people’s lives by enabling them to participate in communities and share special moments – everywhere in the world. BRAND ASPIRATION Brand How do we bring our promise to life? positioning BRAND PROMISE What is our mission?
We help society to bridge We build a recognized digital the digital divide BRAND CORE company where people like to work We take a stance in societal issues Implicit customer benefit We reshape the workspace, that enable people to make the pioneer new working models and most of digital technology, so digital competencies, so that our that nobody is left behind. Strong Vital business transforms from inside out. Reliable Inspiring
Eye to eye Authentic
We transform businesses Open Honest and public sector We make everyday life smarter We use our digital expertise, Participation Enriching life We provide digital products and so that businesses can thrive and services, so that life becomes public institutions can provide a Joint easier and more enjoyable. better quality of life to citizens. experiences
We connect everyone to the opportunities of now.
We liberate the internet We deliver a superior network experience, so that everyone is connected seamlessly, any time and anywhere. Our brand world “Let’s fall in love with magenta”
Magenta – much more than just the DT company colour and the most important element of our brand appearance.
For us Magenta goes one step further – it has become a real feeling to us. With our lifestyle products our employees show their pride and brand commitment externally.
In our shop we show our favourite colour: sometimes loud, sometimes more silent – but always stylish and up-to-date.
lovemagenta.com Brand Value Increase 2021 // US $ 51.1 bn. +500% Brand Value Ranking 2021 by Brand Finance plc, London
2007 // US $ 8.5 bn. Most valuable European Telco Brand
Brand Value Ranking 2021 by Brand Finance plc, London
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