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MEDIJSKE STUDIJE MEDIA STUDIES ISSN 1847-9758 UDK 316.77 Zagreb, prosinac 2010. / December 2010 MEDIJSKE STUDIJE / MEDIA STUDIES Izdavači / Publishers Sveučilište u Zagrebu, Fakultet političkih znanosti i Hrvatsko komunikacijsko društvo / University of Zagreb, Faculty of Political Science and Croatian Communication Association Za izdavače / Offi cial representatives Nenad Zakošek Smiljana Leinert-Novosel Adresa uredništva / Editorial Offi ce Medijske studije / Media Studies Lepušićeva 6 10000 Zagreb, Hrvatska / Croatia e-mail: [email protected] Uredništvo / Editorial Board Nebojša Blanuša, Viktorija Car (glavna urednica / chief editor), Marijana Grbeša, Igor Kanižaj (izvršni urednik / executive editor), Marina Mučalo, Helena Popović, Nenad Prelog, Božo Skoko, Gordana Vilović Urednički savjet / Editorial Advisory Board Sandra Bašić Hrvatin, University of Primorska, Slovenia Helena Bilandžić, University of Augsburg, Germany Peter Dahlgren, University of Lund, Sweden Nail Kurtić, University of Tuzla, Bosnia and Herzegovina Vesna Lamza Posavec, Institute of Social Sciences Ivo Pilar, Croatia David Morley, Goldsmiths, University of London, UK Ivan Šiber, University of Zagreb, Croatia Dejan Verčič, University of Ljubljana, Slovenia Barbie Zelizer, University of Pennsylvania, USA Lektorica hrvatskog jezika / Croatian Language Editor Ivana Vrtič Lektor engleskog jezika / English Language Editor Brett Campbell Korice i dizajn / Cover and Layout Design Davor Šunk, Defi nicija Prijelom / Layout Hrvoje Stančić UDK klasifi kacija / UDC Classifi cation Irena Frigo Haltrich Dunja Šimunović Horvat Naklada / Print run 200 Tisak / Print TOP DAN d.o.o. SADRŽAJ CONTENTS Uvodna bilješka / Editor’s Note 1 Peter Dahlgren: Charting the Evolution of Journalism: the Horizon of Democracy / Skiciranje evolucije novinarstva: vidokrug demokracije 3 VJERODOSTOJNOST MEDIJA / MEDIA CREDIBILITY Igor Kanižaj i Božo Skoko: Mitovi i istine o novinarskoj profesiji - imidž novinara u hrvatskoj javnosti / Myths and Truths of Journalism as a Profession – The image of Journalists in the Croatian Public 20 Antonija Čuvalo: Osobine medijskih publika i povjerenje u medije / Characteristics of Media Audiences and Trust in the Media 40 Dunja Majstorović: Etički prijepori i vjerodostojnost dnevnih novina – analiza tekstova s naslovnica Jutarnjeg lista i Večernjeg lista / Ethical Disputes and Credibility of Daily Newspapers – Content Analysis of Front Page Newspaper Articles in Jutarnji list and Večernji list 55 Gordana Vilović: Ispravak: pokazatelj vjerodostojnosti medija / Correction: An Indicator of Media Credibility 65 Marina Mučalo: Radio: medij neiskorištenog povjerenja / Radio: The Media of Not Capitalized Trust 78 Viktorija Car: Televizija u novomedijskom okruženju / Television in a New Media Environment 91 Zarfa Hrnjić: Izvori vijesti u središnjim informativnim emisijama entitetskih javnih televizija u Bosni i Hercegovini i komercijalne NTV Hayat / Information Sources on Primetime News Programs of Entity Public Service Television Stations in B&H and Commercial NTV Hayat 105 Tena Perišin: Javljanje uživo u informativnoj televizijskoj emisiji kao faktor (ne)vjerodostojnosti / Live Reporting in a News / Current Aff airs TV Show as a Factor of (Non) Credibility 123 Nikolina Borčić: Konceptualne metafore u političkim intervjuima / Conceptual Metaphors in Political Interviews 136 Renata Demeterff y Lančić: Novi mediji i odnosi s javnošću / New Media and Public Relations 157 Danijel Labaš: Luka Brajnović – od vjernosti sebi do vjerodostojnosti profesije / Luka Brajnović – From Fidelity to Oneself towards Credibility of Profession 171 Boris Ružić: Koncept vjerodostojnosti televizijske i internetske vijesti (informacije): kritička analiza / The Concept of Credibility (Validity) in Television and Internet News Discourse: Critical Analysis 184 Smiljana Milinkov: Mladi novinari u Vojvodini / Young Journalists in Vojvodina 198 OSVRTI, PRIKAZI, RECENZIJE / COMMENTS, BOOK REVIEWS Marina Mučalo, Radio: medij 20. stoljeća – Gordana Vilović 208 Fjodor Polojac, Novinske agencije i agencijsko novinarstvo – Marina Mučalo 209 Tena Perišin, Televizijske vijesti – Zlatan Krajina 211 Božo Skoko, Hrvatska i susjedi – Kako Hrvatsku doživljavaju u Bosni i Hercegovini, Crnoj Gori, 214 Makedoniji, Sloveniji i Srbiji – Damir Jugo Danijel Labaš (ur.), Mediji i društvena odgovornost – Ifi genija Račić 216 INFORMACIJE, NAJAVE, POZIVI / INFORMATION, ANNOUNCEMENTS, CALL FOR PAPERS 222 UVODNA BILJEŠKA EDITOR’S NOTE Pokrenuti novi znanstveni časopis odluka je koja obvezuje dugoročno. Ipak, ne mo- žemo kazati da su Medijske studije časopis koji smo dugo planirali. Nakon konferencije “Vjerodostojnost medija” koja se u lipnju 2010. održala na Fakultetu političkih znanosti u Zagrebu, planirali smo objaviti tek zbornik radova s konferencije. Odaziv znanstvenika s čak devet sveučilišta u regiji potvrdio je važnost teme, kao i uopće trajnu, neizostavnu ulogu medija u društvu. Međutim umjesto zbornika radova, neplanirano, gotovo u jed- nom dahu, kao rezultat energije koja se u dobrom trenutku prožela i nije naišla na puno prepreka, danas svjedočimo novoj činjenici – Fakultet političkih znanosti i Sveučilište u Zagrebu dobili su novi znanstveni časopis za medije, komunikaciju, novinarstvo te odno- se s javnošću – Medijske studije. Inicijativa je službeno prihvaćena na sastanku Odsjeka za novinarstvo i odnose s javnošću FPZ-a koji se održao znakovitog datuma 20. 10. 2010., a • 1-2 • 1 (1-2) 2010 spremno ju je podržalo i Hrvatsko komunikacijsko društvo kao suizdavač časopisa. Bezre- zervna spremnost na suradnju i nesebična pomoć članova uredništva, uredničkog savjeta, recenzenata, izvrsnog tima suradnika te naših izdavača u svakom je trenutku činila ovaj izazov ugodnim. MEDIA STUDIES I baš je zato ovaj prvi dvobroj specifi čan: otvara ga članak prof. Petera Dahlgrena sa Sveučilišta u Lundu koji je u studenome prošle godine održao gostujuće predavanje na našem fakultetu, a potom donosimo radove sa spomenute konferencije. Sljedeća konfe- rencija “Vjerodostojnost medija” bit će organizirana u lipnju 2011. na Fakultetu političkih STUDIJE MEDIJSKE nauka u Beogradu. 1 Cilj nam je da Medijske studije postanu međunarodno prepoznate kao znanstveni i stručni forum za aktualnu, relevantnu i originalnu raspravu o medijima i različitim oblici- ma komunikacije, a strogi recenzentski postupak bit će jamac njegove izvrsnosti. Veselimo se i Vašem doprinosu! Viktorija Car glavna urednica UVODNA BILJEŠKA EDITOR’S NOTE Creating a new scientifi c journal is normally a decision that requires a long term com- mitment and plan. We, however, have not followed this well worn path. Following the conference, “Media Credibility” held at the University of Zagreb’s Faculty of Political Sci- ence in June 2010, we originally planned to publish only the conference papers. The re- sponse from scientists from as many as nine universities from the region was, in short, overwhelmingly positive and underscored the importance of the topic as well as the con- stant and unavoidable role of the media in society. Unplanned and almost in one breath, and as a result of the contagious energy that permeated within the faculty (and, we might add, the lack of red tape) the Faculty of Political Science and the University of Zagreb proudly unveil a scientifi c journal dedicated to media, communication, journalism and public relations – Media Studies. Our initiative was offi cially accepted at the meeting of the Department for Journalism and Public Relations at the Faculty of Political Science, on 20-10-2010 – a date that perhaps symbolizes the fl uidity of this journal’s creation, from 2010 • 1 • (1-2) • 1-2 • 1 (1-2) 2010 its inception to print. As well, it was warmly welcomed by the Croatian Communication Society, the co-publisher of the journal. The unreserved willingness for cooperation and unselfi sh assistance of the members of the editorial staff , editorial council, consulting edi- tors, a truly inspiring team of collaborators, and the publisher have made the challenge a MEDIA STUDIES truly worthwhile endeavor. The fi rst double issue is specifi c to the origins of this project. Media Studies opens with an article written by Professor Peter Dahlgren from the University of Lund, a guest lecturer who visited our Faculty in November 2010. The articles that follow stem from the confer- MEDIJSKE STUDIJE MEDIJSKE ence “Media Credibility”; each contributes a rigorous analysis of a selected topic within 2 the fi eld, and encourages others to join in the scientifi c discourse. The next conference is planned for June 2011 at the Faculty of Political Science at the University of Belgrade. Our goal is to make Media Studies internationally recognized as a scientifi c forum for current, relevant, and original analysis about media and the various forms of com- munication with strict adherence to peer review procedures that will guarantee its continued excellence. We look forward to your contribution! Viktorija Car Chief Editor CHARTING THE EVOLUTION OF JOURNALISM: THE HORIZON OF DEMOCRACY Peter Dahlgren PREGLEDNI RAD / UDK 070.19:004.087, 070:321.7, 070.422 / PRIMLJENO: 14.10.2010. ABSTRACT The contemporary developments within journalism raise many issues about its future. Work- ing with a rather wide brush, this article looks at some key factors that are shaping journalism at present. The author sketches some general parameters that apply to most Western societies; the perspective draws especially the US, where the crisis has been extensively analyzed. Every national context,
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