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action and the evolution of internalization Sergey Gavriletsa,b,c,1 and Peter J. Richersond

aDepartment of Ecology and Evolutionary Biology, of Tennessee, Knoxville, TN 37996; bDepartment of Mathematics, University of Tennessee, Knoxville, TN 37996; cNational Institute for Mathematical and Biological Synthesis, University of Tennessee, Knoxville, TN 37996; and dDepartment of Environmental Science and Policy, University of California, Davis, CA 95616

Edited by Simon A. Levin, Princeton University, Princeton, NJ, and approved May 4, 2017 (received for review March 7, 2017) is strongly affected by culturally transmitted processing, and decision making (11) and the costs of monitor- norms and values. Certain norms are internalized (i.e., acting ing, punishments, or conditional rewards that would otherwise be according to a norm becomes an end in itself rather than merely necessary to ensure cooperation (9, 14). Internalization of norms a tool in achieving certain goals or avoiding social sanctions). allows and groups to adjust their utility functions ’ capacity to internalize norms likely evolved in our ances- in situations with a rapidly changing environment when genetic tors to simplify solving certain challenges—including social ones. mechanisms would be too slow to react (9). A ’s values are Here we study theoretically the evolutionary origins of the capac- transmitted through the internalization of norms (15), with some ity to internalize norms. In our models, individuals can choose being more successful than others due to their norms to participate in collective actions as well as punish free rid- and (16). The presence of both costs and benefits of ers. In making their decisions, individuals attempt to maximize norm internalization suggests that the human ability to internal- a utility function in which normative values are initially irrele- ize norms has been subject to natural, sexual, and social selection vant but play an increasingly important if the ability to inter- for as long as human has been in existence. nalize norms emerges. Using agent-based simulations, we show Norm internalization is an elaboration of imitation and im- that norm internalization evolves under a wide range of condi- printing found in various species of birds and mammals (17). tions so that cooperation becomes “instinctive.” Norm internal- Plausibly, then, a propensity to follow norms is at least partly ization evolves much more easily and has much larger effects an innate feature of our social , whereas the substan- on behavior if groups promote peer punishment of free riders. tive content of the norms of a given society are largely cultural Promoting only participation in collective actions is not effective. (18). Our models below are designed to explore these features Typically, intermediate levels of norm internalization are most fre- of norms. There is a rapidly growing body of theoretical on quent but there are also cases with relatively small frequencies of gene–culture coevolution and its effects on human behavior (3, “oversocialized” individuals willing to make extreme sacrifices for 19). Some approaches take the capacity for internalized norms their groups no matter material costs, as well as “undersocialized” as a given and study the cultural evolution of specific norms that individuals completely immune to social norms. Evolving the abil- are internalized (e.g., ref. 20). However, except for an attempt ity to internalize norms was likely a crucial step on the path to in ref. 9 that equated internalization of norms with blind copy- large-scale human cooperation. ing of a behavior from others (21, 22) while largely ignoring their associated material payoff or normative to individuals, the cooperation | conflict | modeling | evolution | values question of how humans evolved to internalize norms has appar- ently not received much attention from theoreticians. We aim to fill this important gap in our knowledge. The key question we ask uman social behavior is controlled by many interacting fac- Htors including material cost–benefit considerations, geneti- Significance cally informed social instincts, personality, and culturally trans- mitted norms, values, and institutions (1–5). A social norm is a People often ignore material costs they incur when follow- behavior that one is expected to follow and expects others to fol- ing existing social norms. Some individuals and groups are low in a given social situation (6, 7). Humans learn norms from often willing to pay extremely high costs to enact, defend, parents, through educational and religious practices, and from or promulgate specific values and norms that they consider friends and acquaintances, books, and media. The adherence important. Such , often decreasing biological fitness, to norms is socially reinforced by the approval of, and rewards represent an evolutionary puzzle. We study theoretically the to, individuals who follow them and punishment of norm vio- evolutionary origins of human capacity to internalize and fol- lators. Certain norms are internalized, that is, acting according low social norms. We focus on two general types of collective to a norm becomes an end in itself rather than merely a tool in actions our ancestors were regularly involved in: cooperation achieving certain goals or avoiding social sanctions (1, 2, 8–11). to overcome nature’s challenges and conflicts with neighbor- For individuals who have strongly internalized a norm, violating ing groups. We show that norm internalization evolves under it is psychologically painful even if the direct material benefits a wide range of conditions, making cooperation “instinctive.” for the violation are positive. Many individuals and groups are We make testable predictions about and group willing to pay extremely high costs to enact, defend, or promul- behavior. gate norms that they consider important (12). At the same time, virtually all norms can be violated by individuals under some con- Author contributions: S.G. and P.J.R. designed ; S.G. performed research; S.G. ditions (e.g., if the costs of compliance are too high). Norms thus contributed new reagents/analytic tools; S.G. and P.J.R. analyzed data; and S.G. and P.J.R. can be viewed as one of the arguments in the utility function that wrote the paper. each individual maximizes (9). The authors declare no conflict of interest. Internalizing a norm has two significant effects upon human This article is a PNAS Direct Submission. behavior: People who have internalized a norm follow it even Freely available online through the PNAS open access option. when doing so is personally costly, and they will tend to criticize 1To whom correspondence should be addressed. Email: [email protected]. or punish norm violators (13). Norm internalization allows indi- This article contains supporting online at www.pnas.org/lookup/suppl/doi:10. viduals to reduce the costs associated with information gathering, 1073/pnas.1703857114/-/DCSupplemental.

6068–6073 | PNAS | June 6, 2017 | vol. 114 | no. 23 www.pnas.org/cgi/doi/10.1073/pnas.1703857114 Downloaded by guest on October 1, 2021 Downloaded by guest on October 1, 2021 arlt n Richerson and Gavrilets their maximize to want only and payoff norm the material about care not do they with Individuals respectively. 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b type frequencies 0.25 0.75 0.2 0.4 0.6 0.8 0.5 = 1 0 0 1 4, xmlso vltoaydnmc.U-s-auegm with game Us-vs.-nature dynamics. evolutionary of Examples v x = 0, 11 01 10 00 v y v = 1 2500 50007500 10000 0.5, and 2500 50007500 10000 PNAS η η X hs yaisaeaaoost those to analogous are dynamics These . v See . 0 2 = esr h aiu au ffollow- of value maximum the measure | 8, y Methods 1 = δ ue6 2017 6, June = time o vroilzdindividuals. oversocialized for ) 0.50, time w 1.5 2.5 1 2 and η 0010000 5000 0 K η vle fe oetime; some after evolves = IAppendix SI ihapoiaeytwo- approximately with | rqece findi- of Frequencies (A) 4. time o.114 vol. x x , η = y 1 = η trigwt very with starting , .(Inset ). y n h etwith rest the and η 1 = n punishing and ) 1 = | o xc defini- exact for o 23 no. .Nonnega- ]. h average The ) r “over- are | 6069 n η = .

ANTHROPOLOGY EVOLUTION 1 left part of the first column in each of graphs). For parameters A used here, in us-vs.-nature games individuals make no effort (Fig. 3). In us-vs.-them games (Fig. 4), some individuals volunteer for 0.8 production; the average group effort is small and decreases with group size. In either type of games there is no punishment. If groups encourage their members to contribute to produc-

0.6 11 2 tion but peer punishment is not promoted (i.e., vx > 0, vy = 0; 01 left columns of graphs in Figs. 3 and 4), there is no punishment 1.5 10 but some norm internalization evolves. In us-vs.-nature games, w 0.4 00 1 its effects on production and material payoffs are insignificant. In 0.5 us-vs.-them games, there is a small increase in production accom- 0 5000 10000 time panied by decreasing payoffs. type frequencies 0.2 If group members are encouraged to punish free riders but production itself is not promoted (i.e., vx = 0, vy > 0; left part of the second and third columns of graphs in Figs. 3 and 4), then 0 strong norm internalization can evolve simultaneously with a 2500 5000 7500 10000 dramatic increase in production and punishment. In us-vs.-them time games, increasing group size n has a strong negative effect on internalization, production, and punishment. The effects of costs of punishing and of being punished on η are relatively small (SI B 1 Appendix). There is a decline in fitness in us-vs.-them games but an increase in us-vs.-nature games. If both production and punishment of free riders are encour- aged (i.e., vx , vy > 0), all efforts generally increase in both games. 0.75 There are nonadditive interactions of parameters but the gen- eral patterns are hard to see. Increasing the costs of being pun- ished increases production efforts. In us-vs.-them games, smaller groups typically have higher η and production and punishment 0.5 efforts than larger groups; larger groups can have higher fitness if they evolve no internalization and make fewer or no efforts in production and punishment. In us-vs.-nature games, the sit- uation is more complex: If the cost of being punished is small, internalization 0.25 larger groups can evolve higher η (because the total effect of punishment is higher). If this cost is moderate or large, smaller groups evolve higher η. Larger groups can also have relatively 0 high production effort. Interestingly, increasing the difficulty of 2500 5000 7500 10000 us-vs.-nature games results in more norm internalization (SI time Appendix, Table S1 and Figs. S14–S16). Increasing normative val- ues vx and vy speeds up the evolution of norm internalization. Increasing vy typically increases η, x and y, but increasing vx Fig. 2. Examples of evolutionary dynamics: us-vs.-them game with n = can decrease η, x and y, especially in large groups. Overall, in 8, b = 1, vx = 0, vy = 0.5, δ = 0.50, K = 2. (A) Frequencies of individuals using different combinations of strategies (x, y). (Inset) The average fitness. (B) The dynamics of the distribution of the internalization trait η. The inten- sity of the black color is proportional to the number of individuals with the corresponding trait values present at a given time. The red line shows the mean value of η. See Methods and the SI Appendix for exact definitions of parameters.

coming under the rubric of “evolutionary branching” identified by adaptive dynamics methods (30, 31). Overall, simulations show that if the norm internalization trait η remains small, individuals make no effort (x = y = 0). If norm internalization trait η instead evolves to a large value, individuals both contribute to and monitor and punish occasional free riders (x = y = 1). With intermedi- ate values of η, the population represents a mix of free rid- ers (x = y = 0) and contributors who either punish (x = y = 1) or do not (x = 1, y = 0). The frequency of “selfish punishers” (x = 0, y = 1) typically remains very low. If norm internalization evolves, it often emerges quite rapidly after some waiting time, suggesting a transition between alternative quasi-stable states. Occasionally, rapid reverse transitions to low-internalization states are also observed. Fig. 3. Summary graphs for us-vs.-nature games: efforts x, punishment y, The effects of parameters on evolutionary dynamics are illus- internalization η, fitness w, and SD σ in internalization trait η for differ- trated in Figs. 3 and 4 (see also SI Appendix). Consider first what ent normative values of production vx and punishment vy , and group size happens if no norm internalization is allowed to evolve [or pro- n. Other parameters: X0 = n/2, δ = 0.5, b = 4, K = 3. Shown are averages duction and peer punishment are not promoted (i.e., vx = vy = 0; based on 10 runs for each parameter combination.

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ANTHROPOLOGY EVOLUTION population was so low up until about 50,000 years ago that inter- is required to secure the reward.) In us-vs.-them games, we define P = X/X, group conflict was rare. Perhaps only in the Holocene (i.e., over where X is the average group effort over all groups in the ; this is the the last 12,000 years) did violent intergroup conflict become an Tullock contest success function (24, 33, 34, 47). important selective force. For example, depictions of group fight- ing are essentially absent in Gravettian cave , as are depic- Punishment. Let variable y be equal to 1 if the focal individual punishes all tions of defensive weapons such as shields (46). Both are com- defectors in the group. Otherwise, y = 0. Let δ be the cost of punishing n − 1 free riders, κ the cost of being punished by n − 1 groupmates, and cmon the mon in Holocene art. Thus, human cooperation may have mainly cost of monitoring n − 1 groupmates. Then, assuming additive accumulation evolved under a regime of us-vs.-nature games rather than of benefits and costs, the material payoff of an individual using a pair of us-vs.-them games. Our results show that cooperation via norm strategies (x, y) can be written as internalization readily evolves in us-vs.-nature games. Once the π(x, y) = π − y [(1 − p˜)δ + c ] − (1 − x)κq˜. [3] ability to internalize norms is in place, it will simplify various CA mon other types of social interactions and cooperation. Here p˜ and q˜ are the frequencies of cooperators and punishers among n − 1 Although evolving norm internalization increases individual other group members. The terms in the right-hand side of Eq. 3 are the net efforts in both types of games, its effects on material payoffs payoff of the collective action (given by Eq. 2), the cost of punishing and and fitness varies. The effect is predicted to be positive in us- monitoring others, and the cost of being punished. Note that defectors in production can still punish other defectors. Such individuals using strategy vs.-nature games (because norm internalization implies less free (x = 0, y = 1), or (0, 1) for short, are “selfish punishers” in the terminology riding and reduced costs of optimization). The effect is predicted of ref. 28. to be negative in us-vs.-them games because norm internaliza- tion furthers “overproduction” and “rent dissipation” [which are Norm Internalization Trait and Utility Function. We assume that the norm well-known characteristics of contests in literature internalization trait η is controlled genetically by a single locus with a (47, 48)]. This negative effect will be especially large in the cases continuum of alleles. η remains constant during the individual’s life; it is where intergroup competition takes the form of feud and war- changed by random mutation during reproduction. The individual utility fare. Violent intergroup competition often leads to high death function uη (x, y) is given by Eq. 1. Our approach is related to the one used rates and much destruction of property. The rule of evolved for modeling the evolution of preferences in economics and biological liter- ature (54–57). to limit the costs of such conflicts (49, 50). Thus, there is a para- dox here. In us-vs.-them games, norm-driven cooperation tends Strategy Revision. After each collective action and punishment stages, to evolve more easily than in us-vs.-nature games even though with probability ν each individual updates his strategy using myopic opti- the evolution of cooperation in the former drives down mean fit- mization (58). Specifically, first, the individual computes four values ness and in the latter increases it. As is very often the case when uη (0, 0), uη (0, 1), uη (1, 0), uη (1, 1) under the assumption that all other indi- strategic interactions are important, naive adaptationism would viduals keep their strategies. Then, the individual chooses a combination of lead to the wrong conclusion here. (x, y) values giving the largest utility value uη (x, y) with probability 1 − e, Institutions are the human-devised constraints and rules or, with probability e, chooses a random combination of (x, y). Parameter that structure political, economic, and social interactions (51). e is the error rate of optimization. This approach implies each individual knows/estimates the total contribution of his peers and the total number of Examples include , economy, , , property punishers among them. Nonupdating individuals keep their strategies for rights, and democratic institutions. A growing number of studies the next round. show that social norms can define the success of establishment and the direction of evolution of various social institutions (52, Biological Fitness, Group Survival, and Individual Reproduction. We define 53). As a result, the same institutions may function differently in biological fitness as different cultures. Simultaneously, social institutions affect the w = 1 + π − copt (1 − η) − cint η, [4] development or nature of norms and other cultural traits (53). Building a predictive theory of social institutions is hardly pos- where π is the average material payoff of the individual across all Q rounds. sible without explicitly considering an evolved human ability to In the right-hand side of Eq. 4, the last two terms describe the cost of finding a strategy optimizing material payoff and the genetic/physiological cost of internalize social norms. the ability to internalize norms; copt and cint are the corresponding param- eters. Note that we assume that the cost of optimization decreases as the Methods strength of norm internalization grows. Each generation consists of Q rounds with three stages: a collective action To implement selection, we use a two-level Fisher–Wright framework. stage, a punishment stage, and a strategy revision stage. Group selection is captured by making each group in the new generation independently descend from a group in the previous generation with prob- Collective Actions. The variable x specifies the effort of a focal individual ability proportional to their average success in collective actions P across Q from a particular group in a specific collective action: x = 1 (cooperation) rounds. Individual selection within each group is implemented by first inde- and x = 0 (defection). The material payoff of the individual from a collective pendently choosing n parents from the group members with probabilities action is proportional to biological fitness w and then producing n offspring subject to random mutation. Offspring production is followed by random dispersal π = − CA bP cx, [2] of half of the offspring (interpreted as females, ref. 42).

where b and c are constant benefit and cost parameters. Function P gives the ACKNOWLEDGMENTS. We thank K. Rooker, J. van Cleve, and reviewers. This normalized value of the resource produced or secured by the group. In us- P work was supported by the National Institute for Mathematical and Bio- vs.-nature games, we define P = X/(X+X0). Here X = x is the total group logical Synthesis through NSF Award EF-0830858 (to S.G.), The University effort and X0 is a half-success parameter (24, 34). (If X = X0, the probability of Tennessee, Knoxville, and by US Army Research Office Grant W911NF- of group success P is equal to one-half. The larger X0, the more group effort 14-1-0637 (to S.G.).

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6072 | www.pnas.org/cgi/doi/10.1073/pnas.1703857114 Gavrilets and Richerson Downloaded by guest on October 1, 2021 Downloaded by guest on October 1, 2021 3 arlt ,FruaoL(04 ouint h olcieato rbe nbetween- in problem action collective the to solution A conflict (2014) of L Fortunato strategy S, the Gavrilets and dilemma 33. volunteer’s a dynamics. as adaptive Cooperation (2009) on M questions Archetti 20 32. (2005) S Gavrilets D, Waxman 31. 9 aetC rusnA rntH oa A imn 20)Vafedmt coer- to freedom Via (2007) K Sigmund MA, Nowak H, Brandt A, altruism. Traulsen order C, second Hauert a 29. as Selfishness (2008) DS punishment. Wilson altruistic OT, of evolution Eldakar The (2003) 28. P Richerson S, Bowles H, Gintis R, Boyd 27. explaining in role essential an plays selection group Cultural (2016) al. et P, Richerson groups. 25. heterogeneous in problem action Collective (2015) norms. S social Gavrilets of evolution 24. the and action Collective (2000) E Ostrom 23. 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