“The Voice of the 'Little Man': Jesse Helms's 'Southern Viewpoint' In

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“The Voice of the ‘Little Man’: Jesse Helms’s ‘Southern Viewpoint’ in Conservative Media and Politics, 1960-1972” Jordan Jenkins Adviser: Jim Leloudis The Voice of the Little Man is an exploration of North Carolina’s longest-serving senator, Republican Jesse Helms, with a focus on his journalism career from 1960 to 1972. Prior to becoming a senator, Helms was a journalist in Raleigh and the voice of the Viewpoint editorial series on WRAL. Helms was central to the transformation of North Carolina from a Democratic stronghold to a Republican-leaning swing state, and this thesis analyzes how he convinced his largely white, working-class audience in Piedmont and eastern North Carolina to vote Republican - and, most importantly, vote against welfare programs and anti-poverty policies that benefited them economically. Helms is also an important figure in the rise of conservative media in the 1960s. At that time, conservative media was very niche and limited, with the biggest figures being writers and editors of the journal National Review, like William F. Buckley. Compared to conservative journalists at the national level, Helms at the local level in North Carolina used a much more populist style to attract working-class whites to the conservative movement at the grassroots level. Over time, Helms’s style of populist conservative media has proved to be more resilient and effective than Buckley’s intellectual and academic conservative media - if you turn on Fox News, modern conservative journalists sound almost exactly like Helms did in the 1960s. Essentially, Helms was accusing mainstream media of being “fake news” long before the Trump campaign made that a household phrase. .

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HON. JESSE HELMS ÷ Z 1921–2008
im Line) HON. JESSE HELMS ÷z 1921–2008 VerDate Aug 31 2005 15:01 May 15, 2009 Jkt 043500 PO 00000 Frm 00001 Fmt 6686 Sfmt 6686 H:\DOCS\HELMS\43500.TXT CRS2 PsN: SKAYNE VerDate Aug 31 2005 15:01 May 15, 2009 Jkt 043500 PO 00000 Frm 00002 Fmt 6686 Sfmt 6686 H:\DOCS\HELMS\43500.TXT CRS2 PsN: SKAYNE (Trim Line) (Trim Line) Jesse Helms LATE A SENATOR FROM NORTH CAROLINA MEMORIAL ADDRESSES AND OTHER TRIBUTES IN THE CONGRESS OF THE UNITED STATES E PL UR UM IB N U U S VerDate Aug 31 2005 15:01 May 15, 2009 Jkt 043500 PO 00000 Frm 00003 Fmt 6687 Sfmt 6687 H:\DOCS\HELMS\43500.TXT CRS2 PsN: SKAYNE congress.#15 (Trim Line) (Trim Line) Courtesy U.S. Senate Historical Office Jesse Helms VerDate Aug 31 2005 15:01 May 15, 2009 Jkt 043500 PO 00000 Frm 00004 Fmt 6687 Sfmt 6688 H:\DOCS\HELMS\43500.TXT CRS2 PsN: SKAYNE 43500.002 (Trim Line) (Trim Line) S. DOC. 110–16 Memorial Addresses and Other Tributes HELD IN THE SENATE AND HOUSE OF REPRESENTATIVES OF THE UNITED STATES TOGETHER WITH A MEMORIAL SERVICE IN HONOR OF JESSE HELMS Late a Senator from North Carolina One Hundred Tenth Congress Second Session ÷ U.S. GOVERNMENT PRINTING OFFICE WASHINGTON : 2009 VerDate Aug 31 2005 15:01 May 15, 2009 Jkt 043500 PO 00000 Frm 00005 Fmt 6687 Sfmt 6686 H:\DOCS\HELMS\43500.TXT CRS2 PsN: SKAYNE (Trim Line) (Trim Line) Compiled under the direction of the Joint Committee on Printing VerDate Aug 31 2005 15:01 May 15, 2009 Jkt 043500 PO 00000 Frm 00006 Fmt 6687 Sfmt 6687 H:\DOCS\HELMS\43500.TXT CRS2 PsN: SKAYNE (Trim Line) (Trim Line) CONTENTS Page Biography .................................................................................................
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("DSCC") Files This Complaint Seeking an Immediate Investigation by the 7
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Funk, Sherman M
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Jesse Helms Part 07 of 07
I , FD-36Q.» RSV.B-26-82! <Q>® 7 FBI ':_ , TFIANSMIT VIA: PRECEDENCE: CLASSIFICATION: I11 Teletype Immediate III TOPSECRET El Facsimile [XL Priority E] SECRET III iii I] Routine III CONFIDENTIAL III UNCLAS E F T O IX] UNCLAS Date We 93/ Z FM wnsnznemon FIELD l75NEW! P! TO ,DIRECTOR,FBI PRIORITY!¬%%$>92_ BT UNCLAS UNSUB,BLACK AKA ISMMTHREAT , THE PRESIDENT AGAINST ASSISTANTOF SECRETARY STATE[::::::::;:::fi::]SENATOR JESSE b6 §§pM§vxcwxms, - FOO?/§26§TS,CI§NTf,INC._AND SAFEWAY b/C PI VICTIMS, PPSAKA;CCSCAKA, EXTORTION,TCP, OO: WASHINGTON FIELD FOR THEINFORMATION THE OF BUREAU,[:::::::::::]SUMMER INTERN, WJLA-TV, ABC AFFILIATE , 4433 CONNECTICUT AVENUE, N.W. , WASHINGTOND , .C . WDC!f , TELEPHONENUMBER 364-7715, ADVISED THATAT APPROXIMATELYlO:092OON AUGUST 5,A.M. 1985,£/ HE REGA-BLEDA CALL OF THE NEWS ROOMFROM AN INDIVIDUAL WHOS IDENTIFIED HIMSELF AS A REPRESENTATIVE OF THE BLACK ISLAMIC JIHAD. THIS INDIVIDUAL STATEDTHAT HADA STATEMENT TO I UJNKUQ@;Wmo 64'I §nT6FArCII I TI3B:sgt$"ék! 1%/L/n/92@f!II>W92¢3<fL6>9235DJU 8%IQI / 9275/$»~ Approved:I V I umber!/ e!M NIT, P:,!_»»:;:»__;_I- I I FD-36 Rev. a-2s-a2! FBI $ TRANSMIT VIA: PRECEDENCE: CLASSIFICATION: III Teletype III Immediate III TOP SECRET EI Facsimile III Priority III SECRET U ___i____ CI Routine III CONFIDENTIAL III UNCLAS E F T O III UNCLAS Date PAGE TWO DE WF #0007 UNCLAS READ WHICH WAS AS FOLLOWS: "IF BY SUNDAY, AUGUST ll, 1985 I THE STATE QF EMERGENCY IN SOUTH AFRICA IS NOT LIFTED THERE WILL BE A HOLOCOSTIN WHITE AMERICA INTHE U.S.
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