Recommendations for Howick Township

University of Guelph Recommendations for Howick Township

Rural Planning and Development Project Group

Miriam Bart, Jessica He, Alexander Petric, Nicholas Sully 3-10-2017

Contents

1. Introduction ...... 1

2. History of Howick ...... 2

3. Reflections on Howick Township ...... 4

Strengths ...... 4

Weaknesses...... 5

Opportunities ...... 6

Threats ...... 8

4. Waterfront Improvement Recommendations ...... 10

Background...... 10

Waterway Improvement Opportunities in Howick Township ...... 11

Central Business Area Waterway Improvement ...... 13

Design Principles ...... 18

5. Signage Recommendations...... 20

What is Wayfinding? ...... 20

Need for Wayfinding ...... 20

Wayfinding in Howick Township ...... 21

Appendix A: Terms of Reference...... 25

Appendix B: Fordwich Reflections ...... 28

Strengths ...... 28

Weaknesses...... 28

Opportunities ...... 28

Threats ...... 29

Appendix C: Gorrie Reflections ...... 30

Strengths ...... 30

Weaknesses...... 30

Opportunities ...... 30

Threats ...... 31

Appendix D: Wroxeter Reflections ...... 32

Strengths ...... 32

Weaknesses...... 32

Opportunities ...... 32

Threats ...... 32

Appendix E: Economic Development Tools ...... 33

OMAFRA – Rural Economic Development Fund ...... 33

OMAFRA – Southwestern Ontario Development Fund ...... 33

FedDev – Investing in Regional Diversification ...... 34

Canadian Heritage – Building Communities Through Arts and Heritage ...... 34

Canadian Heritage – Cultural Spaces Fund ...... 34

Table of Figures

Figure 1: Signage in Fergus, Ontario (Fergus Attractions, 2017) ...... 6

Figure 2:Maitland River and Trails in Huron County ...... 11

Figure 3: Possible Waterway Trail in Howick ...... 12

Figure 4: Fordwich Settlement Area ...... 14

Figure 5: Gorrie Settlement Area ...... 16

Figure 6: Wroxeter Settlement Area ...... 18

Figure 7: Harriston Road Westbound Gateway...... 21

Figure 8: Harriston Road Eastbound Gateway ...... 22

Figure 9: Village and Gorrie Conservation Area Wayfinding Signs ...... 23

Figure 10: Fordwich Diner Business Directory Map ...... 24

1. Introduction

The following report contains recommendations for the revitalization of three villages in Howick Township. This report is produced by four Master of Science (Planning) students at the University of Guelph who are completing the objectives set out in the Terms of Reference (Appendix A). The Township has legitimate authority by the Province of Ontario under the Planning Act, 1990, and is subject to the Province’s authority. Howick is a constituent of the County of Huron. The County holds approval authority for matters related to the Township’s Official Plan. Most other authorities, including the authority to develop Official Plans, is devolved from the County to the Township.

It is by this authority from the Province and the County that the Township of Howick has completed a Strategic Plan in 2012 and another Strategic Plan in 2015 for Economic Development (EDSP) in the Township (Howick Township, 2012a; Howick Township, 2015). These documents were created to guide the growth of the Township by prioritizing promotion of Howick outside its borders, economic development, infrastructure improvement, and communication with stakeholders over the following 5 to 10 years. The EDSP identifies the need to foster vibrant Central Business Areas in the three villages of Howick: Wroxeter, Gorrie, and Fordwich. The authors intend for this report to provide guidance for the Township in this endeavour.

2. History of Howick

The area that is now Howick was traditionally the territory of several First Nations, including the Neutrals, Ojibwas, Mississaugas, Chippewas, and Saugeens. Through British purchase of the area between the 1820s and the 1840s, the area became part of the Queen’s Bush. In the 1850s, the villages of Fordwich, Gorrie, and Wroxeter were founded along the Maitland River. These developed over time and were bolstered by the construction of the Toronto Grey & Bruce railway which ran through the villages. Like much of southwestern Ontario, the local economy was mainly oriented toward agriculture, basic manufacturing, and trades work. Bountiful land and work attracted newcomers to the villages, mainly from the British Isles (Lingerfelt & Versteeg, 1996).

As road construction became more commonplace and more advanced in the 20th century, goods became easier to move and railways fell in stature in Canada. Changes in the Canadian and global economy led to greater job specialization and the loss of local business. Many residents began to move to larger cities for increased services and quality of life. Thus began a slow decline in the villages of Howick.

Wroxeter in particular dwindled in population, to the point that it was declared a ghost town. The residents that remained refused to accept this fate and came together to revive the main street and invest in public works and signage. More recently, in an attempt to attract new residents, converted a number of storefronts on Wroxeter’s main street were converted to residences. However, this has reduced the amount of available business space in the village.

The village of Gorrie also saw a decline in population, though some residents remain in two settlements on the north and south sides of town. However, many businesses in the Central Business Area area have closed. Fordwich, relative to the two other villages, has been rather resilient in retaining residents and businesses, such as a diner and a general store.

Today, the three villages remain part of the Township of Howick and share a community centre near the Township’s fairgrounds, though communication between the villages is minimal. A sizeable population of Old Order Mennonites also lives in the rural parts of the Township and

contributes to the local economy, though they largely conduct their business at an arm’s length from the village communities. While there remain resources and assets in the area, a catalyst is needed to breathe new life into the villages and attract new residents.

3. Reflections on Howick Township

The intention of this reflection is to provide the reader with some insights and first impressions from our afternoon exploring Howick Township. This may provide an opportunity for residents, business-owners and community leaders to have meaningful reflections for future developments and priorities. Inspired by the First Impression Community Exchange (FICE) offered by the Ontario Ministry of Agriculture, Food and Rural Affairs (2016a), the entirety of this section is motivated by the prospect of helping the Howick community in the following ways: improving competitiveness, identifying strengths and weaknesses, supporting a community improvement plan and fostering community linkages.

In order to develop genuine and unbiased reflections, the four authors of this report independently recorded their observations, opinions and suggestions for improvement in Howick Township and the three villages of Fordwich, Gorrie and Wroxeter. Some reflections were recorded instantaneously, while others were contemplated over several days. Below is the compilation of our reflections on Howick Township. Additional reflections which focus specifically on Fordwich, Gorrie and Wroxeter can be found in Appendix B.

Strengths

Howick Township evidently has a vast land resource that is central to the economy, social needs and culture of residents. The landscape and Maitland River offers a reliable resource for residents and farmers and is one of the many distinguishing features from neighbouring townships. Historically, farming activities have been central to the lifestyle and operations of the Township. As such, a “rural way of life” is deeply ingrained in local culture, providing a simpler way of life to passers-by and tourists from urban towns and cities.

A snowy afternoon in Howick Township was all that we needed to recognize the intrinsic beauty of the landscape. Howick clearly offers a great sense of community for people of all ages. The town celebrated its 160th anniversary in July 2016 and drew hundreds of people from the community. The celebration involved a parade and Howick branding. This is one example of how the Howick residents make their town so special. The Annual Belmore Maple Syrup 4

Festival takes place in April, while the Howick Agricultural Society organizes an annual car cruise in May, and the Howick-Turnberry Fall Fair takes place every Fall. On top of these annual events that attract people near and far, there is a minor sports league for youth and a central school for all the kids.

Weaknesses

Signage around Howick poses a substantial hindrance for attracting tourism, businesses and new residents. Signage is important for it offers both a functional and beneficial service to the township. On the functional side, it assists people in finding their way, or allowing them to make directional decisions with ease. Furthermore, signage effectively makes a pitch to visitors or passers-by. As such, signage that is visible, informative, attractive and reliable is crucial to place-making for residents, tourists and businesses. This was not the case for signage around Howick. To start, while entering Howick off of County Road 87 we were not sure whether we were in the town or a village. Signage that directed traffic to Wroxeter, Fordwich and Gorrie was on simple street posts that could easily be misconstrued as street signs. Due to the small size of this signage and the 90km/hour speed limit of the highway, these signs were hardly visible and they were not attractive nor informative. We would advise that signage be improved for Howick by advertising one or more of the following: the community centre, the municipal office, the Fordwich diner, the Gorrie gift shop, and the Wroxeter convenience store.

An example of effective signage was seen while entering Harriston, Ontario. This signage included directive arrows, a colourful design and tourist attractions. Another example can be found in Fergus, Ontario. Although the signs in Fergus contain more text than one has time to read, it is situated by a stop sign and welcomes people to read about their annual events. It is also useful to have clear and succinct directions to the information centre, accompanied by the following bolded words: “TOURIST INFO,” “PICNIC AREA,” “RESTROOMS,” and “PLAYGROUND.”

The low population of Howick presents another weakness. In 2016, the population was 3,873 people, an increase of 17 people, or 0.4%, from the 2011 population. This has not changed drastically from the 2001 and 2006 populations of 2,779 and 3,882, respectively. The population 5

density per square kilometre is consistently reported to be 13.5, slightly less than the Ontario average of 14.1. Smaller populations have benefits in terms of carbon footprint and rural idyll, but they have negative impacts on local economic activities, social services, education and youth retention.

Figure 1: Signage in Fergus, Ontario (Fergus Attractions, 2017) The failing Central Business Areas we observed in Fordwich, Wroxeter and Gorrie undermine the economic potential for these historic, walkable, waterfront districts. Issues associated with signage made the Central Business Areas difficult to find. Furthermore, there was no apparent collective planning between the three villages. Each Central Business Area resides along the Maitland River, which was not apparent nor acknowledged by any form of signage.

The Central Business Areas were abandoned, with the exception of one store front per village, based on our visit. The absence of a bakery or a coffee shop was greatly disappointing for we were hoping to support the local economy and share our purchases with friends, colleagues and loved ones. The failing Central Business Areas have exponential impacts on the local economy and consequently, low population.

Opportunities

We believe there is great potential for economic growth in Howick. While we were driving around Howick, we saw a number of businesses operating out of their homes. For 6

example, we saw a sign advertising “Straw for Sale” as well as “Gingerbread Dolls for Sale”. As such, we believe an entrepreneurial spirit is present in Howick and, if that is not the case, we strongly believe it can be fostered.

It would be wise to put the economic development of one or more Central Business Areas as the first priority. The location of Howick is only an hour outside of the Greater Toronto Area, and it has relatively dense traffic passing through in the summer months for people traveling to Sauble Beach and Port Elgin. Furthermore, the lamp posts in the Central Business Areas are attractive and suitable for an active Central Business Area. There is much opportunity to create a staple local business (bakery, cafe or ice cream shop) for drivers passing through. From personal experience, the small businesses that attract people passing through small towns are what make road trips so enjoyable, especially for kids, and can become integral in many traditions. In truth, that was what we were most looking forward to when planning our trip to Howick — visiting the local bakery and bringing back pastries for loved ones. Unfortunately, that was not possible. This is a focused investment that could create a sense of community in Howick, boost the local economy, and attract tourists. With a large Mennonite population nearby, and the local business grant offered by the Huron County Economic Development department, the resources are available for an investment of this type.

To further strengthen the potential for economic development in Howick, the Township must draw on its location and proximity to southwestern Ontario hubs like Toronto, Hamilton and Kitchener-Waterloo (to name a few). Howick’s housing market is relatively affordable. According to online real estate websites, a 4800 sq. ft. home is listed at $548,000, while many 2,000 sq. ft. homes are listed between $300,000 - $700,000. These prices are largely unavailable in locations less than an hour away. Perhaps by capitalizing on some online realtor websites, Howick can promote its real estate and attract young couples, immigrants, entrepreneurs and families.

Fundamental to the success of Howick is an increased sense of community between and within each village to promote cross-village business development and growth.

Connections could be strengthened through signage around Howick Township that promotes the common feature of the Maitland River, or the shared identity in Howick.

Another way to bring people together is through discussions of a township slogan. Slogans are a great way to encapsulate local feelings and pride — “I♥NY” is what boosted the local economy to bring Manhattan out of bankruptcy and transform the island into the city that we know today. This can also be seen in the mottos of Canadian towns like Goderich (“Canada’s Prettiest Town”) and Arthur (“Canada’s Most Patriotic Village”).

An alternative idea would be to host an annual parade or festival — much like the Belmore Maple Syrup festival. This has been a tool used by municipalities in need of a sense of community, for instance, in the aftermath of a natural disaster. Bringing people and businesses together for an annual event will strengthen local ties while potentially attracting people from out of town, if marketed effectively. To supplement this type of activity, there can be ongoing collective goals through the creation of incentive programs. For instance, a town-wide tree- planting activity could bring people together and advance environmental ambitions of Howick.

The natural environment of Howick is sprawling with intrinsic beauty and potential for sustainable activities. There are a variety of activities that could be pursued to boost the tourist economy and create a vibrant community. For example, the activities may include any, or a combination, of the following: camping, river-drifting, birding, farm tourism, snowshoeing, weather-testing and cross-country skiing.

Threats

The greatest challenges that burden Howick are not mutually exclusive from one another. The depressed economy, youth out-migration, sleeper community and inter-village conflict exacerbate one another. As such, it is important to understand each threat individually but recognize that it is only a component of the greater whole. To tackle any singular issue is likely going to benefit other areas of the community.

The depressed economy has resulted in the loss of local banks and the closure of many businesses. This does not bode well for a community that is surrounded by other municipalities 8

that offer similarly rural ways of life but with a vibrant sense of community. For example, while driving through Harriston we observed great signage, colourful and active storefronts, and a museum. Howick must invest more in the local economy and a Business Improvement Area (BIA), perhaps through government grants or property tax, to front long-term financial gains.

Understandably, poor economic activities and opportunities do not entice youth to stay in Howick as they enter adulthood. All of these pre-existing local tensions, coupled with poor relations among the different villages, do not create an environment in which youth, newcomers, or tourists will choose to live, work or play.

The conflict that exists between the three villages is arguably the greatest threat of all. When local leaders cannot work together, they cannot achieve the degree of positive change that is required for the greater good. It is advisable that the local village management groups participate in team-building exercises. If that does not work, it is advisable that the Township welcomes inter-village mediation or conflict resolution professionals to brainstorm similarities, shared interests and common goals. This is to be completed not for the good of each village, but for Howick Township. Some resources for such resolutions can be found online, including but not exclusive to, formal workshops, professional consultants, and group activities.

4. Waterfront Improvement Recommendations

Background

The Maitland River runs through Huron County, Perth County and Wellington County. In Howick Township, the river travels through a dam in Gorrie and another dam in Wroxeter. The river reaches its mouth in Lake Huron at the town of Goderich.

The dam in Gorrie is maintained by the Maitland Valley Conservation Authority and the dam in Wroxeter is maintained by the community. Throughout the spring, summer and autumn months, it is common for people to hike, fish, barbecue and camp along the waterway. There are plenty of opportunities for tourism along the waterway in Howick including float tubes, pontoon boats, fishing rafts and a waterway trail.

The Maitland Trail follows the north side of the Maitland River Valley. There are a total of 12 trails along the river. These trails have a range of terrains from flat sections, gentle slopes, to steep climbs. The natural scenery along the Maitland River is beautiful and rich in wildlife. The nearest trail to Howick is Wingham Community Trail and the largest trail group is in Goderich and the surrounding area (County of Huron, 2010).

Figure 2:Maitland River and Trails in Huron County Waterway Improvement Opportunities in Howick Township

1) Waterway Trail

The Howick Trail runs from east to west, meandering alongside the Maitland river, crossing the two dams and then making a loop at Harriston Road. Benches should be placed along the trail on both sides of the river. Also, a viewing deck should be located at some key points where the scenery is attractive. One idea to consider is the old Harriston Road Bridge as a spot for a viewing deck. The entire trail loop should be divided into three sub-levels in the three communities with varying degrees of difficulty. It is important to consider accessibility and lifestyle needs. The trail should be wheelchair accessible and pet-friendly.

Figure 3: Possible Waterway Trail in Howick

2) Float Tubes, Pontoon Boats, and Fishing Rafts

The Maitland River is popular for water activities. It is an excellent location for steelhead fishing in the spring and fall, and bass fishing during the summer months. Considering the addition of more fishing spots along the waterway will help attract people to the townships and waterway, as well as create a sense of place (Hook Line and Sinker Fishing Tackle, 2017).

3) A Wetland Park Along the Waterway

Rivers and roads are important corridors for the species migration and ecological habitat. The Maitland River can be the main structure around which to build up a wetland park for the communities. In order to highlight the ecological significance and important role of the waterway, a master plan should be considered (e.g. Waterway Improvement Study). As recommended in the Business Retention and Expansion Report, the rail bed can be turned back into a walking/cycling trail that connects local businesses in the three communities. Further, the rail bed can be part of the wetland park that ties in the history of the communities.

Central Business Area Waterway Improvement

The three villages in the Township are a little different at layout, population, existing situation and economy. Therefore, the proposed suggestions for the central business area waterfront improvement are different for each villages.

1) Waterway Improvement Opportunities in Fordwich

Fordwich is a village situated in a valley of the River Maitland. It grew up around a water powered mill built in 1882, which no longer exists (Lingerfelt & Versteeg, 1996). The river and its floodplain are major features in the village and define its charming and picturesque character. The river meanders from south to west, bisecting the village with housing to the north and south. There is a small Central Business Area located centrally on County Highway #30 (Howick Township, 2016).

Currently, there is only one Tennis Park and Ballpark in the village. There is no recreation or business near the water area. The waterfront area should serve as a destination for local residents and act as a gateway to the community for visitors. Figure 3 shows the improvement area.

A number of features and facilities are proposed for Waterfront Improvement in Fordwich Central Business Area to foster an attractive contemporary open space, including:

 Improve the waterfront area for future public use of the waterfront.  The waterfront will be developed as a public facility with benches, gathering spaces, boardwalk, improved boat launch (eventually relocated), picnic areas, etc.  Provide a pedestrian friendly streetscape link to the main street via the bridge.  Create open spaces along the water edge that could cater to small business, e.g. outdoor weddings or group gatherings.

Figure 4: Fordwich Settlement Area

2) Waterway Improvement Opportunities in Gorrie

Gorrie is a small rural settlement situated in a broad shallow valley of the River Maitland. The village is laid out in a traditional grid pattern with County Hwy. #28, that runs north and south with a central business area. There are two main residential areas, to the north and south of the river. Scenic views of the river and the old mill pond are visible from the residential areas (Howick Township, 2016).

There are three parks and recreation areas in Gorrie which are Mainland Mill, Ball Park and Pavilion, and Gorrie Lions Pool Park. The Mill Reserve and pond lies on the banks of the Maitland River and is located in the centre of the Village of Gorrie and boasts a mill that was built in 1856. It is an asset to the central business area. It includes a mill, dam and pond and is

known as the Gorrie Conservation Area (Howick Township, 2017). Figure 4 shows the improvement area.

Besides the Mainland Mill, some other approaches are suggested to further enhance the relationship between waterfront and the central business area to create a more historical theme zone:

 Enhance the existing Mainland Mill area to create a vibrant, safe and picturesque community, including add more business and shops in this area to attract people to stay and for recreation;  Promote the cultural excellence of the mill and its surrounding area. The preservation of key heritage element within Gorrie is important;  Improve the interface with the waterfront, including connections (along the waterfront and to the core area businesses) and activity areas;  Identify and promote economic opportunities within the central business area and the waterfront area. Promoting tourism development around the Mill, such as services and amenities will provide employment and increase visitors to the Village.

Figure 5: Gorrie Settlement Area

3) Waterway Improvement Opportunities in Wroxeter

The Village of Wroxeter is situated on the Maitland River along the western boundary of the Township. Like the other villages, Wroxeter developed around the original water-powered mill and has a long history of serving the surrounding agricultural area with its business and social needs (Howick Township, 2016). The village is divided from east to west by the Maitland River and an extensive area of floodplain. To the north and south of the river are two residential neighbourhoods, and in the centre of the southern neighbourhood is the original Central Business Area.

Wroxeter has three parks: Wroxeter Ball Park, Wroxeter Harbour and Howick Forest and Source Area. The Wroxeter Harbour is located on the Mill Pond beside the bridge when taking

the main road to the Central Business Area of Wroxeter. Canadian geese are frequent visitors to this part of the Maitland River (Howick Township, 2017). This existing park, with the Central Business Area, should be considered for the waterfront improvement to form a natural open space. Figure 6 shows the improvement area.

Some suggestions for improvement are as follows:

 Enhance recreational facilities along the waterfront that will include a multi-use trail system within the park that is connected to the Central Business Area;  Improve the sidewalk and pedestrian pathways which connect the Central Business Area to the waterfront;  Create an accessible waterfront and outdoor recreational destination in the Central Business Area that all residents in the village, including future visitors, can access and enjoy;  Use feature design elements that celebrate the railway heritage and provide active recreational destinations for all residents and future visitors.

Figure 6: Wroxeter Settlement Area Design Principles

A set of design principles are suggested to facilitate the potential for a Waterway Master Plan in Howick Township. These design principles are general and can be used to guide new developments in the area.

Design principles are as follows:

1) Small-scale

Any new developments and improvements to the existing waterway should be small-scale and preserve the natural character of the waterway. The possible changes to the Central Business

Area waterfront should also be small-scale in order to maintain harmony with the existing surroundings.

2) Connected

New developments and site improvements should be connected with the surrounding community, existing culture and activities. These include linkages with the main streets and scenic locations.

3) Character

New developments and improvements to existing areas should be designed to align with the intended character of the area. This may take the form of a commercial or a mixed use development.

4) Ecology

New developments and site improvements to the waterway should consider impacts on wildlife and aim to implement ecological designs. This will not only protect the ecology of the environment, including soil and wildlife, but also create a chance for people to be educated in principles of ecology.

5) Sustainability

New building and site developments should be designed to incorporate sustainable practices and initiatives along the waterfront.

5. Signage Recommendations

What is Wayfinding?

A wayfinding system can bring awareness to museums, retail districts, historical areas, and landmarks in cities and towns (Signage Foundation, Inc., 2013). Following best practices in designing wayfinding systems could bring increased tourism and traffic to Fordwich, Gorrie, and Wroxeter. A wayfinding system can direct drivers from major roads into the villages and direct them to landmarks within the villages. There are many components to a wayfinding system, including gateways and area identifications, pedestrian wayfinding components, destination identities, street identities, and media support (Signage Foundation, Inc., 2013).

Gateways are used to identify a place with a unique identity. They can include regional signs and gateways to cities and towns. Gateways for cities and towns can be freestanding or attached to landmarks. Regional signs are used to direct motorists to towns, institutional and commercial destinations, and heritage sites. Vehicular wayfinding components are important to direct motorists to a destination and to parking areas. Pedestrian wayfinding elements are used to direct pedestrians to destinations within a small area. Pedestrian wayfinding signs include directional signs, map signs, and directories.

The identity of streets and destinations are also elements of a wayfinding system. Signs and outdoor furniture help create a sense of identity for streets and destinations. Destination identity can be created using signs that also serve as landmarks. Street identity can be created using outdoor furniture, street signs, public art, information kiosks, and banner programs (Signage Foundation, Inc., 2013).

Need for Wayfinding

Wayfinding can be used to create a sense of place, bring awareness to areas, and control traffic and parking (Signage Foundation, Inc., 2013). The Signage Foundation released their Urban Wayfinding Planning and Implementation Manual in 2013, which has aspects of wayfinding that could be applied to a rural area such as Howick Township. The manual states

that some wayfinding elements may not be completely necessary anymore due to technology being able to develop directions within minutes, but elements of wayfinding can enhance experiences with built environments.

Wayfinding in Howick Township

The gateway to Howick Township is clear from the westbound approach on Harriston Road. The Howick sign is simple and has the Howick website for visitors to find additional information. The sign for the eastbound approach on Harriston Road is much further from the road and motorists may not notice it as easily.

Figure 7: Harriston Road Westbound Gateway

Figure 8: Harriston Road Eastbound Gateway Harriston Road was clearly seen as the major route to and from Howick Township. Along Amberley Road there was little identification of our awareness of Howick Township. Signs along Amberley Road or other major routes could be implemented to make motorists aware of Howick Township and attractions or businesses in the villages. There were similar small signs as seen in Figure 3 for Wroxeter, Gorrie, and Fordwich but no signs identifying Howick Township. Increased signage could direct motorists from Amberley Road to the villages or other attractions in Howick.

After entering Howick along Harriston Road, there were some signs directing drivers each of the villages. There would be a lack of awareness of the villages if a driver was not intentionally looking for them. Furthermore, there were no noticeable signs directing motorists to the central areas of the villages. Since Harriston Road runs through the northernmost parts of Wroxeter and Gorrie, motorists may assume that there is nothing more to the villages. Signs on Harriston Road could be installed that highlight businesses in the villages or other attractions (waterfront, fishing, historic sites, etc.). The signs directing motorists to the Gorrie Conservation Area is an excellent example of how this could be implemented.

Figure 9: Village and Gorrie Conservation Area Wayfinding Signs It is recommended that Wroxeter, Gorrie, Fordwich, and Howick Township implement the Huron County Tourism Sign Program in Howick. Since Harriston Road is a county road, the signs may be installed there for the first phase of the project. Central Business Areas and villages are eligible items for the signs and these may be used to increase awareness of the villages better than the current directional signs being used.

An important aspect of wayfinding in Howick was the business directory map at the Fordwich Diner. The map directory offered an overview of Howick and local businesses, but there was no awareness of the existence of the map from the street. Additionally, the map was located in Fordwich, away from a major road where motorists passing through Howick may stop to look at it. It is recommended that a business directory map is installed in each of the villages and at a landmark along Harriston Road, such as the township offices. Additionally, visible signs or flags at each location are recommended so visitors and motorists can easily find them.

Figure 10: Fordwich Diner Business Directory Map Developing an identity for the main streets in the Wroxeter, Gorrie, and Fordwich would improve the wayfinding system of the township. Street furniture, public art, and banner programs could all help to support identities for the villages. In all of the villages there was a lack of street furniture, which could be implemented to improve walkability. Art or banner programs could be implemented in the villages to highlight major events in the municipality, such as the upcoming 50th annual Belmore Maple Syrup Festival.

Vehicular wayfinding could be improved in all of the villages by improving awareness of parking. There are no noticeable signs for parking in the villages on the main streets or in the parks. Adding parking signs could make destinations more desirable for motorists that venture into the villages.

Appendix A: Terms of Reference

Ontario Agricultural College School of Environmental Design and Rural Development

Terms of Reference

Project Title: Downtown Revitalization in the Three Villages of Howick Township

Name of Municipality or Organization: The Township of Howick

Summary of Project: The Township of Howick contains the three villages of Fordwich, Wroxeter, and Gorrie, which lie on the Maitland River. Like many rural communities, these villages face issues of youth out-migration, consolidation of agriculture, business retention, and the need for provision of services to residents.

The Township completed a Business Retention and Expansion study in 2012 and compiled an Economic Development Strategic Plan in 2015. The Plan recognizes the need to revitalize the downtown areas of the three villages, but some areas of action remain to be developed in greater detail. University of Guelph students will create a document to complement the current Strategic Plan by providing further information on particular aspects of downtown revitalization.

Project Goals: Make recommendations for undertaking a Community Improvement Plan (CIP). Table of contents as follows: Introduction to the project and our authority, as granted by Official Plan legislation Background on Howick Reflections of the three villages and Howick Township Recommendations, emphasis on the following: signage, storefronts, beautification and waterway. Appendices that include: village-specific recommendations and tools for funding opportunities

Project Objectives: To complete the above goals, the following objectives will be met: Review of previous Economic Development literature for Howick County

Site visit(s) to the three villages to meet with local government representatives, interview local business owners, and examine current signage Review of downtown revitalization practices in communities identified as similar to the three villages

Project Scope: While this project is rooted in community development, it will focus on economic development within the three villages of Howick Township as the vehicle for further community development. Interviews will be limited to business owners and public servants. The project will not focus on the Township’s two hamlets of Lakelet and Belmore.

Assumptions: The Township of Howick can provide relevant Geographic Information Systems data Relevant planning and economic development documents are publicly available Comparable villages, from which ideas may be drawn, exist Best practice documents can be applied in the Township of Howick Conditions will not change significantly in the Township of Howick by the end of this project

Deliverables and Milestones: Report to be delivered to Economic Development Committee that will include: A summary of our primary data collection (i.e. interviews, observations, reflections). A comparison of the Howick Villages with other similar villages Short-term and long-term recommendations for a Community Improvement Plan Presentation to Howick Economic Development Committee at meeting on March 14, 2017

Roles and Responsibilities: University of Guelph Students: To conduct primary and secondary research in Howick Township To produce a final report to the Economic Development Committee To act in accordance with the Professional Planner’s Code of Ethics Township of Howick: To meet with students at the outset of the project at an agreed-upon time To respond to student inquiries as needed To provide relevant Geographic Information System data, aerial imagery, and economic data as needed To provide contact information for potential interview subjects from the local business sector

Timeline: February 1: Submit Terms of Reference to County Clerk February 2: Visit Township of Howick to meet with business owners and public servants February 3: Submit amended Terms of Reference to County Clerk (if needed) February 7: Terms of Reference to be considered at Council (for feedback, dialogue and signatory). This will be important because all 5 councillors also sit on the Economic Development Committee. March 8: Submit final project to the Economic Development Committee (which meets once every 2 months)

March 14: Attend Economic Development Committee meeting and present our project.

UofG Team Members Commitment (signatures, either hard copy or digital):

Miriam Bart, Alex Petric, Nick Sully, Junyan He

Date: Thursday, February 2, 2017

Appendix B: Fordwich Reflections

Strengths

Fordwich had a number of strengths. We unanimously commented on the beautiful community park beside the river, near the bridge. The community sign at the north end of town is also nice. The overall layout of the town was simple and navigable — a strength especially for new visitors. Most notably, the Fordwich Village Management demonstrated a strong sense of commitment to increasing the quality of life for present and future residents.

Weaknesses

Weaknesses of Fordwich are addressed in the aforementioned weaknesses of Howick. In shorts, the village could benefit from more signage, both off-highway and in neighbouring villages. In addition, Fordwich has the unique disadvantage of having a Central Business Area that is dispersed and built along one side of the road. It did not help that we visited on a day that had heavy snowfall, and we found ourselves walking on snowy areas that were not clearly sidewalks nor parking spots. The buildings looked dilapidated, but this could be relieved with increased activity.

Opportunities

The opportunities in Fordwich are particular to the area. With an active diner (with delicious food!), there is great potential for attracting tourists to the establishment. Although this would require signage, the infrastructure and business is already there. The clock tower only had a display on one side, and that sign only included the temperature. That information is useful, but the clock tower could be used more effectively. For instance, the tower could feature a Howick slogan, a quote of the day, or a message from local leaders — any of which would help make it more personable and reflective of the local culture. A good example for nice signage exists for the cemetery. This is a good starting point for contemplating future signage design.

Threats

The greatest threat facing Fordwich is difficult, due to the fact that it is simultaneously a strength and opportunity. The front entrance to the restaurant is overshadowed by a gas station. This was a distinct feature that we had never witnessed in any other community before. Gas stations serve a functional purpose in society, but they are sometimes viewed by local residents as unsafe or unsightly. People may hesitate to eat or live near gas stations, due to the fact that they are hubs for environmental contamination and pollution. We recognize that it would be difficult to do anything about this threat, other than relocate the entrance to the restaurant.

Appendix C: Gorrie Reflections

Strengths

Gorrie has a Central Business Area that is built for success. The buildings are on both sides of the street and they have a variety of character, colour and style. Furthermore, the sidewalks are helpful for pedestrians and there is lots of parking. The walkability of the Central Business Area is enjoyable, as is the view of the dam. The availability of business space is an opportunity for entrepreneurs. The town’s strategic location on the river is another strength, which adds beauty to the nearby Central Business Area.

Weaknesses

In the Central Business Area, the ”Welcome to Gorrie” sign was hidden behind two trees, parallel to the road. This was very difficult to notice and thus does not create a great sense of place. This is exacerbated by the fact that only one store was open, and that store sold specialty items.

Opportunities

The Central Business Area is already aesthetically impressive. It could benefit from enhanced streetscaping, with lamp post banners, benches, or other community binding agents. The park on the river could be used as the location of a town festival or market, or it could be more generally improved by the addition of park furniture to make it more welcoming.

In addition, Gorrie has residential areas both north and south of Harriston Road, and its Central Business Area is relatively close to Harriston Road. The Township could capitalize on this by creating a more notable gateway to the town which would draw passers-by into the Central Business Area.

Gorrie is also the location of the Maitland Mill, built in 1856 by the Leach brothers, who founded the village (Stiver, 2016). This building is currently vacant but presents an opportunity

for restoration and tourism. The mill could be converted into a cultural centre where visitors could learn about the history of the area.

Threats

A threat to Gorrie is the recyclable and collectible sign that is falling apart just beyond the entrance to Gorrie. Perhaps this sign could be redesigned, relocated, or removed altogether. Additionally, there is a diminishing sense of community and lagging economy.

Appendix D: Wroxeter Reflections

Strengths

Central Business Area Wroxeter is set for success with beautiful buildings on both sides of the road, a convenient store, a bench, and nice lamp posts. Similar to Gorrie, the nearby waterfront adds a sense of place and beautifies the town. The public art structures in the Central Business Area area also add to the identity of the town in a unique way.

Weaknesses

In our opinion, we feel that it was unwiseto allow commercial space to be converted into residential space. There is now very limited space for businesses to set up shop in the village. It is advisable to reverse this decision while vacant commercial spaces remain. Furthermore, a sign welcoming visitors in the Central Business Area was difficult to see from the road, and our group found the route from Harriston Road to Central Business Area Wroxeter to be somewhat poorly marked. Finally, we found the signage for the community centre to be poorly placed.

Opportunities

The bridge near the river was picturesque and could be developed further with benches or a park. Also, additional public art could help to define Wroxeter as an artisan village.

Threats

The Town advertises itself as a ‘Former Ghost Town.’ Although this may have local or historic significance, it is not easily understood from an outsider’s perspective. Moreover, it may invoke disinterest in passing through traffic.

Appendix E: Economic Development Tools

OMAFRA – Rural Economic Development Fund

The Province’s RED Fund provides cost-sharing funding for economic development projects in rural areas. Generally, the RED Fund can provide up to 50% of the costs of a project. Projects can be strategic plans or initiatives to attract and retain business, increase economic competitiveness, improve branding, provide industry training, diversify an area’s workforce, and more (Ministry of Agriculture, Food, and Rural Affairs, 2016b).

The Township of Howick qualifies as a rural area and is eligible to apply for funding. In particular, the RED Fund could aid in the construction or extension of a trail network or fishing locations.

Applications are currently being accepted until March 5, 2017 and a new round of applications will be open from July 31, 2017 to Sept. 29, 2017. Fund guidelines and application forms can be found at http://www.omaf.gov.on.ca/english/rural/ruralfunding/index.html

OMAFRA – Southwestern Ontario Development Fund

This SWOD Fund supports economic development across Southwestern Ontario, and as a member of Huron County, Howick is eligible to apply to the Fund’s Regional Stream. Projects must fall into one of six categories, of which Tourism and Cultural Industries appear most appropriate for Howick. The Fund provides up to 50% of project funds, though this may require collaboration with private industry or other municipalities, as projects must invest over $100,000 into the community (Government of Ontario, 2013).

More information on the SWOD Fund (including contact information for individuals who can provide guidance) can be found at https://www.ontario.ca/page/southwestern-ontario- development-fund, and details of the Regional Stream of the Fund can be found at https://www.ontario.ca/page/applicant-guide-southwestern-ontario-development-fund-regional- stream

FedDev – Investing in Regional Diversification

FedDev Ontario provides funds for regional diversification projects. These are projects which aim to attract new businesses to an area, promote cluster development, or improve conditions for sectors that are in distress (FedDev Ontario, 2016).

Not-for-profits focused on economic development (such as the Huron Business Development Corporation) are eligible to apply for funding. The program provides up to 50% of the cost of a project. In Howick, this fund could support business training or promotional material to attract new businesses.

More information can be found at http://www.feddevontario.gc.ca/eic/site/723.nsf/eng/h_01870.html

Canadian Heritage – Building Communities Through Arts and Heritage

Local non-profits are eligible for funding for funding for public festivals showcasing local artisans, performers, and artists. The applicant must have held a successful edition of the festival in the past two years. This program can provide up to 100% of the cost of a festival, up to a maximum of $200,000. Applications are accepted in blocks throughout the year, depending on the date of the festival under application (Government of Canada, 2016a).

As we are unaware of a large emphasis on the arts in Howick, this fund is not as directly applicable, but it may be useful in the long-term, if the Township decides to pursue a direction such as this. It may also be possible to apply for funding for the Fall Fair through this tool. Guidelines and application forms for the fund can be found at http://canada.pch.gc.ca/eng/1455305048765

Canadian Heritage – Cultural Spaces Fund

Municipalities can apply for funding to support the renovation or construction of arts and heritage facilities. This program can provide up to 50% of the cost of a project (Government of Canada, 2016b). The Township could apply to this fund for the construction of a centre to

promote local heritage, which may involve the renovation of an existing building that is already significant to the community, such as the Maitland Mill in Gorrie.

More information on the Cultural Spaces Fund can be found at http://canada.pch.gc.ca/eng/1455203896312/1455204007503

References

County of Huron (2010). Ontario's West Coast Hiking Guide. Huron County Health Unit and the Maitland Trail Association.

FedDev Ontario. (2016). Investing in regional diversification. Government of Canada. Retrieved from http://www.feddevontario.gc.ca/eic/site/723.nsf/eng/h_01870.html March 3, 2017.

Fergus Attractions. (2017). Fegrus Pages. Retrieved from http://www.fergus-ontario.com /attractions-events-fergus.htm

Government of Canada. (2016a). Building communities through arts and heritage - Local festivals. Retrieved from http://canada.pch.gc.ca/eng/1455305048765 March 3, 2017.

Government of Canada. (2016b). Canada Cultural Spaces Fund. Retrieved from http://canada.pch.gc.ca/eng/1455203896312/1455204007503 March 3, 2017.

Government of Ontario. (2013). Southwestern Ontario Development Fund. Queen’s Printer for Ontario. Retrieved from https://www.ontario.ca/page/southwestern-ontario-development- fund March 3, 2017.

Hook Line and Sinker Fishing Tackle.(2017). The Maitland River. Retrieved from: http://hooklineandsinker.ca/the-maitland-river/ March 6, 2017.

Howick Township. (2017). Parks and Outdoor Recreation. Retrieved from http://howick.ca/recreation/parks-outdoor-recreation March 6, 2017.

Howick Township. (2016). Official Plan. The Township of Howick and the County of Huron Planning and Development Department.

Howick Township. (2012a). Corporation of the Township of Howick strategic plan - December 2012. Retrieved from http://howick.ca/content/page-content/strategic-plan-2014.pdf March 1, 2017.

Howick Township. (2012b). Business retention and expansion: Howick Township. Retrieved from http://www.investinhuron.ca/wp-content/uploads/2013/04/Howick-BR+E- Report_final.pdf March 4, 2017.

Howick Township. (2015). Economic development strategic plan 2016-2020. Retrieved from http://howick.ca/content/page-content/howickedspfinal2015-12-15.pdf March 1, 2017.

Joseph, Chris. (2017). Importance of Signage in a Business. Retrieved from: http://smallbusiness.chron.com/importance-signage-business-3348.html

Lingerfelt, J., & Versteeg, J. (Eds.). (1996). The lines of Howick: The history of Howick Township 1856-1996. Gorrie, ON: Howick Historical Society. v1&v2.

Ministry of Agriculture, Food, and Rural Affairs. (2016a). First Impressions Community Exchange. Queen’s Printer for Ontario. Retrieved from http://www.omafra.gov.on.ca/english/rural/edr/fice/ Feb. 26, 2017.

Ministry of Agriculture, Food, and Rural Affairs. (2016b). Rural economic development program - Supporing our rural communities. Queen’s Printer for Ontario. Retrieved from http://www.omaf.gov.on.ca/english/rural/ruralfunding/index.html March 3, 2017.

Planning Act, Royal Statutes of Ontario (1990, c. P.13). Retrieved from https://www.ontario.ca/laws/statute/90p13 March 3, 2017.

Signage Foundation, Inc. (2013). Urban Wayfinding Planning and Implementation Manual. Retrieved from http://www.signs.org/pdf2013/Wayfinding_Manual_2013.pdf March 3, 2017.

Stiver, H. (2016). Maitland mill: Ontario’s old mills. Retrieved from http://www.ontfin.com/Word/maitland-mill-ontarios-old-mills/ Feb. 28, 2017.