3 4 5 TABLE OF CONTENTS

THE JUDGES ...... 8 Internet/Electronic Media – The AAPC Pollie Awards for THE WINNERS ...... 12 Excellence in Digital Media – Brought to You by Yahoo! ...... 25 Direct Mail ...... 12 Phones ...... 34 Fundraising ...... 14 Field ...... 36 Collateral ...... 15 Campaigns ...... 36 Newspaper ...... 22 Shoulda, Woulda, Coulda ...... 36 Television – The AAPC-NCC Pollie Awards for Excellence Student ...... 37 in Cable Advertising ...... 23

ADVERTISER INDEX

CBS Radio ...... 43 Producer’s Handy Dandy ...... 31 Connell Donatelli ...... 40 Robert Kaplan Fund Raising, Inc...... 47 Corbis ...... 11 Salesforce.com ...... 41 Executive Communications, Inc...... 42 Signature Media ...... 2 Getty Images ...... 20 Thank You From Executive Director ...... 44 Grassroots Enterprise ...... 39 The Connections Group ...... 46 HCD Research ...... 38 The George Washington University ...... 17 Headington Media Group ...... 38 The Mellman Group ...... 45 Holtzman Vogel PLLC ...... 40 The Politico ...... 10 Influential Data ...... 29 United States Postal Service ...... 19 Landslide Communications ...... 18, 30 ValueClick Media ...... 16 LinkedIn ...... 28 Voter Vision ...... 32 Micro Target Media ...... 42 Winning Directions ...... 4 National Cable Communications ...... 33 Yahoo! ...... 6 Patelco ...... 44 Zata|3 Consulting ...... 21

7 THE JUDGES Bud Jackson, The Jackson Group Stephanie Miller Paul Seale, Alien Media, Inc. Each year the AAPC is host to the world’s only awards Jennifer Jeffrey, J Jeffrey Company Thomas Mills, The Campaign Network Audra Shay, Americans for Prosperity competition solely for political and public affairs consultants, Marc Jensen, Spot Runner Howard Mortman, New Media Strategies Tom Shepard, Tom Shepard & Associates and it could not be done without the time, talent and contributions Juliana Johnson, Urquhart Media, LLC Dan Mullen, Indie Politics of the many individuals and organizations listed below! Kristen Soltis, The Winston Group Tugba Kalafatoglu, Tugba Kalafatoglu David Murphy, Valley Industry & and Associates Commerce Association Jason Stanford, Stanford Campaigns THE 2008 POLLIE James Clark, American Will Fowlkes, AT&T Benjamin Katz, CompleteCampaigns.com Andrew Myers, Myers Research | Evan Stavisky, The Parkside Group AWARDS JUDGES Bankers Association Strategic Services Sean Gamble Josiah Keane, Meridian Pacific, Inc. Jared Stimson, Faulkner Strategies Stephen Abbott, Abbott Public Relations Monica Cloud Samuel Nitz Gail Garbrandt, Ray C. Bliss Institute Amy Keller, Florida Trend Magazine Marty Stone, Stones’ Phones David All, David All Group William Connelly, Washington of Applied Politics Kevin O’Neill, Grassroots Enterprise and Lee University Richard Kuchinsky, Opinion Factor, Inc. Milton Stumpus Cathy Allen, The Connections Group Scott Gelman, Spot Runner Gary Officer, Political Media, Inc. CJ Conrad, Axon Design & Marketing Dawn Laguens, Laguens Kully Andrew Tavani, Aristotle Eric Amidon, New York’s Future, LLC Jessica George, Klose Partners Anne Palisi, Faulkner Strategies Christopher Crotty, Crotty www.PoliticalVoiceovers.com Sean Tonner, Phase Line Strategies John Angier, Okie Campaigns Consulting Inc. Norman Leahy, Huntsinger & Jeffer Mike Panetta, Grassroots Enterprise Harry Giannoulis, The Parkside Group Ed Traz, The Traz Group Christopher Arterton, GSPM, Carol Dahmen, Comcast Spotlight Ilro Lee, Zata|3 Consulting Eric Payne, Eric Payne Consulting The George Washington University Danny Glover, AirCongress Michael Turk, NCTA Jim Dandeneau, New York State Senate Mitchell Lester, Lester Connect Nathaniel Pearlman, NGP Software Jeff Ballabon, Ballabon Group LLC Rachel Gorlin, Tipping Point Strategies David Urban, ACG Heather Davis, Spot Runner Joel LeVangia, Feature Films Ryan Peene, Capital Impact Public Affairs Tony Bawidamann, MWW Group Chad Gosselink, Zata|3 Consulting Daniel Urena, MAS Consulting Casey Delaney, The Tarrance Group Dan Levinson, a-Political Karen Petel, Mack/Crounse Group Group, Spain William Beaman, Campaigns & Gary Graves, Graves Communications Elections Magazine Erin DeLullo, DeLullo & Associates, LLC Krista Lewie-Cepero William Pierce, Rhode Island Debra Vanderbeek, Primary Christie Gross, My Campaign Group General Assembly Communications Garrett Biggs, Blair Biggs Campaigns Stephen DeMaura, Americans Matt Lewis, Townhall.com for Job Security Bob Grossfeld, The Media Guys Elizabeth Pine, The Athena Group Steve Verzwyvelt, Southern David Bishop, Americana Jordan Lieberman, Campaigns & Strategic Relations Media Consulting John Diamond, University Josh Grossfeld, Mammen Group Elections Magazine Jefrey Pollock, Global Strategy Group of Maine System Erica Walters, Terris, Barnes & Walters Larry Blackrock April Hackney, Hackney & Hackney Wesley Little, Washington and Marcus Povinelli, Lee Zeldin Brian Donahue, Jamestown Associates Lee University for Congress Larry Weitzner, Jamestown Associates Todd Blair, Blair Biggs Campaigns Arthur Hackney, Hackney & Hackney Bridget Dooley, AFSCME Council 31 Martha Harbin, Harbin Strategies, LLC Alex Lundry, TargetPoint Consulting Drew Pritt, Pritt Political Consulting Elizabeth Welsh, Executive Jason Boxt, Center for Communications, Inc. U.S. Global Engagement Jerry Dowell, Office of Missouri Lt. Baha Hariri, Committee on Jobs Jared Maynard Jason Ralston, GMMB Governor Peter Kinder Marcel Wieder, Arrow Jeffrey Browne, CapAd H.M. Hatta Lewis Mazanti, Political Communication Sherry Reilly, Grassroots Enterprise Communications Group Communications, Inc. Michael Dubke, Crossroads Media Center, University of Oklahoma Ryan Hawkins, Zata|3 Consulting Matt Rexroad, Meridian Pacific, Inc./ Matthew Wright, Winning Strategies Ben Burger, Stevens Reed Curcio Jennifer Duffy, The Cook Political Report Bill McIntyre, Grassroots Enterprise Yolo County & Consulting & Potholm Eily Hayes, Global Strategy Group Matthew Duffy, Duffy Media, Inc. Bryon McKim, McKim Strategies Erin Rice, U.S. Congress Fred Wszolek, WWP Strategies Edward Cafiero, The Clinton Group, Inc. John “Jack” Hebert, The Mallard Dale Emmons, Emmons & Co., Inc. Group, Inc. Kristin McLaren, Buisson Will Robinson, New Media Firm Sean Cartwright, Creative Strategies Kennedy Communications Jamie Emmons, Emmons & Co., Inc. Michael Hoffman, See3 Communications Scott Ross, RJC-Florida Matthew McMillan, BuzzMaker Pete Casale, Burkewood Communications Michael Favilla, New York State Senate Aleita Huguenin, Aleita & Partners Tom Ross, Meridian Pacific, Inc. Howell Medley, Bynum Thompson Ryer Liz Chadderdon, The Chadderdon Group Mindy Finn, CTBS, LLC Tierney Hunt, The New Media Firm Bill Russell, Catalist Michael Meyers, TargetPoint Consulting Catherine Charles, Various Campaigns Hal Fischer, Mount Vernon Glenn Hurowitz, Democratic Courage Sarah Harper Scott Printing Company Brad Chism, Zata|3 Consulting Joe Iesue, Com-Start Ondine Fortune, Fortune Media, Inc. (Civic Enterprise Network) Ted Christian, ADP

8 9 10 THE WINNERS Honorable Mention: Silver: Silver: Barrow “Coffee” Private Schools Too Far Gateway Please join us in recognizing the winning firms Terris, Barnes & Walters Mack/Crounse Group Stearns Consulting LLC and entries within the following categories. Bronze: Bronze: Ref. 1 – Full of Holes Imagine... State Government Mack/Crounse Group Imprenta Communications Group, Inc. DIRECT MAIL Local Grassroots/Issue State Organization

Advocacy/Public Affairs – Gold: Honorable Mention: Honorable Mention: Under $250,000 Gold: BIG Mailer Ref. 1 Hurts Our Children Universal Care Monopoly Innovative Advertising National Grassroots/Issue Mack/Crounse Group MSHC Partners Gold: Mack/Crounse Group Advocacy/Public Affairs Sick and Tired Silver: Sopranos Mailer Compass Media Group Silver: Honorable Mention: Better Shot Innovative Advertising Local/Regional Ballot State/Local Ballot Only You Silver: Compass Media Group Measure – Over $250,000 Measure – GOTV The Lukens Company Smoking Patrol Bronze: Father’s Day Card San Francisco Association of Realtors Bronze: Silver: Gold: Meet Jessica Innovative Advertising Tomorrow SB Streets State Grassroots/Issue Bronze: Mack/Crounse Group William Berry Campaigns, Inc. Faulkner Strategies Up in the Sky Honorable Mention: Advocacy/Public Affairs Get Rich Quick Barnes Mosher Whitehurst Honorable Mention: Bronze: Silver: Innovative Advertising Entertainment in Your Backyard Remember Gold: Lauter & Partners Never Should Have Happened You’re Kidding Right Mack/Crounse Group Rainmaker Media Group The Eppstein Group, Inc. McNally Temple Associates, Inc. Honorable Mention: Jolly Matthews Guns Honorable Mention: Local Government Picture Silver: Persuasive Strategies Local Organization Compass Media Group State/Local Ballot Clean Energy Silver: Measure – Signature MSHC Partners Gold: Smoking Patrol Gathering Make a Difference San Francisco Association of Realtors Bronze: State/Local Grassroots/Issue Advocacy/Public Affairs – Kennedy Communications Local/Regional Ballot Bronze: Future Bronze: Measure – Under $250,000 Hits Home Gold Communications Bilingual/Multilingual/Foreign Snow up to his neck Language Silver: Compass Media Group Choi: There Are 3 Choices for Council Mammen Group Silver: Honorable Mention: The Parkside Group SMM “Slice” METH Silver: Honorable Mention: Gift/Spanish TBWB Meridian Pacific, Inc. Bronze: Tall Tales State/Local Ballot Checkmate Consulting Angel Kennedy Communications Bronze: Measure – Vote-by-Mail Mission Control, Inc. Follow the Hummer Request Stearns Consulting LLC Local Grassroots/Issue Bronze: Advocacy/Public Affairs – National Organization Honorable Mention: Public Agency Moneyhouse Honorable Mention: Give Us a Chance Over $250,000 Meridian Pacific, Inc. Gold: Checkmate Consulting Silver: Loopholes You Can Drive a Gold: Cross An Agency That Works Hummer Through Response America Stearns Consulting LLC Honorable Mention: Architect Survey Barnes Mosher Whitehurst Yes on Waveyard – Early Ballot Request Lauter & Partners JDK Marketing & Public Affairs Gold: U.S. House HighGround, Inc. Call for Entries Silver: Gold: Honorable Mention: State/Local Ballot Measure – Winning Directions We Came Here for Our Kids... Energy #1 North Tahoe “Fire/Update” Bilingual/Multilingual/Foreign Imprenta Communications Group, Inc. TBWB Silver: Mack/Crounse Group Language Monopoly Bronze: Silver: Mack/Crounse Group Gold: Save San Onofre – Coalition Congressman Dan Boren: Gift Box Building Campaign State Ballot Measure Bronze: “Accomplishments” Mailer Imprenta Communications Group, Inc. Phil Giarrizzo Campaign Consulting Worth Fighting For 720 Strategies Gold: Ref. 67 Claim Denied Honorable Mention: Mack/Crounse Group Bronze: Northwest Passage Consulting Caruso Brand Package Mailbox JDK Marketing & Public Affairs Mission Control, Inc.

12 13 Membership Silver: Direct Mail – State/Local Collateral – PAC/Trade Yard/Outdoor Sign Most Original/Innovative Political Theatre Grassroots/Issue Advocacy/ Association Program Collateral Material Gold: MSHC Partners Public Affairs – House Mailer Gold: LCV 2008 Presidential Primaries Bronze: Boro Renaissance Gold: Voter Guide Bronze: Gold: Mitch McConnell UPS High Precision Politics Women of the OCYR Calendar eye2eye communications Hate Is Not a Seattle Value Call on You Dollar Fundraising DMI Fifty Plus One Moxie Media The Lukens Company Silver: Silver: I’m a Health Care Voter Silver: E-Comp Activist The New Media Firm Coal Is Filthy Rally Giveaways/ Mack/Crounse Group Aerial Banner International Direct Mail – PAC/Trade COLLATERAL Bronze: Strategic Perception Inc. Bronze: Association Program Closed Ref. 1 Hurts Our Children Silver: Moxie Media Bronze: Mack/Crounse Group Sticky Notes – Leaflet Silver: Hollywood’s #1 Backlot Stronger Together Billboard NOW Communications Group, Inc. Honorable Mention: Barnes Mosher Whitehurst MSHC Partners Honorable Mention: Silver: The Harry Potter Sign Lauter & Partners MTA Membership Barnes Mosher Whitehurst Bronze: Newark Billboard MSHC Partners FUNDRAISING Berman and Company Lauter & Partners Honorable Mention: Call for Entries White Hats Winning Directions Bronze: Stearns Consulting LLC State/Local Absentee Honorable Mention: Sign of the Times Doorhanger Direct Mail – National McNally Temple Associates, Inc. Chase Mail Grassroots/Issue Advocacy/ Democracy for America Note Card Appeal Mal Warwick Associates Gold: Non-Mail Brochure Gold: Public Affairs – Prospect Honorable Mention: Polar Bear Supervoter Mailer Pretty Essential Mercury Gold: Checkmate Consulting The Eppstein Group, Inc. Rx Help for Washington – Silver: Internet/Electronic Media – Silver: Multilingual Brochures Al Franken for Senate Launch Silver: Persuasion Online Advertising Shops Doorhangers The Connections Group Donor Acquisition This Clown Could Ruin Your Life Mass Transit/Bus Sign JDK Marketing & Public Affairs Winning Directions Mal Warwick Associates Silver: Silver: Planned Parenthood Keroack Bronze: Coal Is Filthy Pamphlet Laguens Kully Klose Partners Gold: CWA: Washington Post Unfair Experienced Community Leadership Strategic Perception Inc. Winning Directions Best Use of Humor Direct Mail – State/Local Bronze: Station Domination Grassroots/Issue Advocacy/ GMMB Bronze: Pakistan People’s Party – International Marketing Brochure Gold: Public Affairs – Prospect Fund Drive Winning Directions Tantrums and Antics Mailer Aristotle Silver: Logo MSHC Partners Negligent Driving Bus Ads Gold: Berman and Company Gold: Bronze: Silver: Call on You Hands Where’s the “Farm” in Farm Credit? Party Crashers Moxie Media Phones – Live Calls Bronze: McNally Temple Associates, Inc. American Bankers Association Checkmate Consulting Hold Your Breath Bronze: Honorable Mention: MSHC Partners Silver: Bronze: Fair Chance Futurewise Energize With Natural Gas Smoking Patrol McNally Temple Associates, Inc. Zata|3 Consulting Honorable Mention: Rainmaker Media Group San Francisco Association of Realtors Wolf – Bus King NOW Communications Group, Inc. Bronze: Honorable Mention: Direct Mail – National Phones – Automated Calls Erick Erickson Logo T-Shirt Grassroots/Issue Advocacy/ The Stoneridge Group Checkmate Consulting Public Affairs – House Mailer Silver: The Rock Honorable Mention: Max Wells for Dallas Mayor Zata|3 Consulting Silver: The Eppstein Group, Inc. Best Use of Everyone Gone Negative/Contrast Response America Gold: Bronze: Snow up to his neck Al Franken for Senate Max-Out Appeal Mammen Group Mal Warwick Associates

14 15 16 17 19 21 NEWSPAPER Full Page – State/Local Bilingual/Multilingual/ RADIO State/Local Government Honorable Mention: Ballot Measure Foreign Language Dow Constantine “Complain” Gold: Northwest Passage Consulting Bronze: Gold: PSC Blues Brandon Presley for PSC Full Page – National Yes on Waveyard – Early Ballot Request Education – Shops at Santa Anita National Grassroots/Issue Fletcher Rowley Chao Riddle Inc. Grassroots/Issue Advocacy/ HighGround, Inc. Full Page Ad 1 Advocacy/Public Affairs Public Affairs Imprenta Communications Group, Inc. Silver: Best Use of Gold: Jackpot Negative/Contrast Jesse Gold: Silver: EpandMedia/SKD Ahmadinejad Less Than Full Page – National Education – Shops at Santa Anita Jamestown Associates Gold: Jamestown Associates Grassroots/Issue Advocacy/ Bronze: Rosalee Steve Full Page Ad 2 Honorable Mention: Public Affairs Imprenta Communications Group, Inc. Greedy Bunch True Blue Silver: So Sorry, Maine Innovative Advertising Mammograms Gold: Bronze: MacWilliams Kirchner Silver: MSHC Partners Global Warming Arcadia – World Class City Sanders & Partners Honorable Mention: 1976 Gary Anderson for Ins. Commissioner MSHC Partners Imprenta Communications Group, Inc. Nursing Home Bronze: EpandMedia/SKD Fletcher Rowley Chao Riddle Inc. Coal Is Filthy Full Page Newspaper Silver: Honorable Mention: Strategic Perception Inc. Veterans Day State/Local Grassroots/Issue Katah Hosh Hapiba Hikiyah North Woods Advertising Advocacy/Public Affairs Honorable Mention: True Blue Local Ballot Measure TELEVISION Coal Is Filthy Full Page Newspaper #2 Bronze: Gold: Strategic Perception Inc. American Diabetes Association Healthcare Energy Gold: The AAPC-NCC Pollie Awards for Mack/Crounse Group Magazine Ad Gilliard Blanning Wysocki & Downtown Excellence in Cable Advertising Associates, Inc. Rainmaker Media Group Full Page – State Grassroots/ Honorable Mention: Gold: Planned Parenthood Keroack Ad Negligent Driving Ad Silver: Silver: Issue Advocacy/Public Affairs Peter Tesei – Radio Ad Laguens Kully Klose Partners Berman and Company Vote No HISD Bond Spot Runner Bethel Nathan Communications Gold: Consumer Data Protection – Flasher Silver: Hippo Bronze: Cerrell Associates Restricted Area Less Than Full Page – State Berman and Company National Grassroots/Issue Grassroots/Issue Advocacy/ Cerrell Associates Bilingual/Multilingual/ Advocacy/Public Affairs Silver: Public Affairs Foreign Language Coal Is Filthy Texas Rally Newspaper #2 Bronze: Whale Meat Honorable Mention: Silver: Strategic Perception Inc. Consumer Data Protection Silver: Gold: Berman and Company Where’s the Fence? California Endowment: Gene Wise/Power Ballad Calvin Isaac in Coctaw RapidResponse Media, Inc. Bronze: “Waiting” Campaign True Blue Coal Is Filthy Texas Rally Newspaper Honorable Mention: GMMB Know Your Amps From a Hole Bronze: Strategic Perception Inc. Bronze: in the Ground State/Local Organization Thanks Union Bosses Silver: Launch – Healthy Fresno Berman and Company Honorable Mention: The Public Response Group, Inc. JohnsonClark Associates Coal Is Filthy Texas 2 Silver: Do You Know Someone Who Loves Strategic Perception Inc. Shorty Circuitwitz Honorable Mention: Pi as Much as Pie? Honorable Mention: Heal – The One Campaign Lloyd Betorney/The Public Goddard Claussen Strategic Advocacy Bronze: Insert Latino Healthy Day Strategic Perception Inc. Thin Ice Response Group JohnsonClark Associates Compass Media Group Silver: Full Page – Local Grassroots/ Cities (Canton) Issue Advocacy/Public Affairs Honorable Mention: Mercury Best Use of Humor Don’t Kill California Jobs

Gold: Meridian Pacific, Inc. Bronze: Silver: Yes on Waveyard – Launch Insert Save San Onofre CWA: “Hot” HighGround, Inc. Phil Giarrizzo Campaign Consulting GMMB

Silver: Honorable Mention: Honorable Mention: Packers Sewage According to the Latest Study: Fish Mercury NOW Communications Group, Inc. Berman and Company Bronze: Fair Chance McNally Temple Associates, Inc.

22 23 State Grassroots/Issue State/Local Organization Best Use of Negative/ Honorable Mention: Silver: Honorable Mention: Advocacy/Public Affairs Contrast – Grassroots/Issue Choi: You’re Out Majority Watch Leadership Silver: Advocacy/Public Affairs The Parkside Group Mercury McNally Temple Associates, Inc. Gold: Ford’s Theatre Society “Gala” Poor Coverage APCO Worldwide Bronze: North Woods Advertising Conspired Honorable Mention: JohnsonClark Associates International State Grassroots/Issue State Organization Silver: OVHA: “Healthy as a Horse” Advocacy/Public Affairs Waiting Room The Guice Agency Honorable Mention: Silver: Gold: RBI Strategies and Research/ Dance Wolf Gold: Iowa Republican Party Launch Advertising MacWilliams Kirchner NOW Communications Group, Inc. Sportsmen for the Wyoming Range ElectionMall Technologies, Inc. Public Affairs Company State/Local Ballot Measure Sanders & Partners Bronze: Bronze: Silver: Doubletalk Silver: Illinois Republican Party TV4US Fly IL Silver: Joe Slade White and Company, Inc. NOW Communications Group, Inc. PetPAC Online Rebranding Marvin Brisolara – “Briso Who?” Best Use of Negative/ Moran & Associates The Stoneridge Group The Guice Agency/CAVU Productions Honorable Mention: Contrast – State/Local Honorable Mention: Ballot Measure Sticky Notes Silver: Silver: TV4US Present TN Bronze: Joe Slade White and Company, Inc. NOW Communications Group, Inc. UN Foundation – On Day One ksdp.org Cono Caranna – DA Gold: MSHC Partners NGP Software The Primetime Agency, LLC Thanks Union Bosses Berman and Company Bronze: Bronze: Local Grassroots/Issue Honorable Mention: Television Ad – More Sick of Blue Cross Website VoteFor1.org Advocacy/Public Affairs 50 Kids Silver: Than 60 Seconds Blackrock Associates ElectionMall Technologies, Inc. Laguens Kully Klose Partners Welcher Bobby Mathieson for Delegate Gold: Silver: Fletcher Rowley Chao Riddle Inc. Honorable Mention: Max Wells for Mayor Service ACEC – Stop Check Out Fees Jamestown Associates Local Organization The Eppstein Group, Inc. State/Local Ballot Measure – Bronze: Grassroots Enterprise Bilingual/Multilingual/Foreign Promises Silver: Silver: Bronze: Leviathan Save Water Language Partnership for North Carolina’s Future Broward Democratic Party Website The Eppstein Group, Inc. Honorable Mention: Capstrat Local Grassroots/Issue Impact Politics Bronze: Advocacy/Public Affairs NCTA DTV Transition – Ruben Louie, Louie Bronze: Bronze: Honorable Mention: JohnsonClark Associates Peter Tesei – “Strong Leader” Strategic Perception Inc. World Class Bob Clement for Mayor Silver: Houston, We Have a Problem Spot Runner Fletcher Rowley Chao Riddle Inc. No California Pipeline Barnes Mosher Whitehurst Honorable Mention: Fifty Plus One Lauter & Partners David Wong – “The Word Is Out” Best Non-Broadcast Video (Mandarin Version) Bronze: Honorable Mention: National Organization Spot Runner Silver: INTERNET/ELECTRONIC Seattle Climate Action Now (SeattleCAN) Floyd GA Democrats Walk a Day in My Shoes – Obama MEDIA Mercury electyou.com Gold: The New Media Group Being Green Best Use of Humor The AAPC Pollie Awards for Honorable Mention: North Woods Advertising Bronze: SeattleNMA.org Excellence in Digital Media – U.S. Senate Silver: Michigan Momentum Web Only Video Brought to You by Yahoo! Mercury Silver: The Campaign Group Robert Wood Johnson Louisiana State Senate, District 30 Silver: Paschall Strategic Communications Foundation: “Reasons” Honorable Mention: GordonSmith.com National Organization Campaign Solutions GMMB Bronze: John McCain: Courageous Service Travel Biography Video Bronze: Gold: Bronze: Armour Griffin Media Group Campaign Solutions Fair Food Foundation Jim Inhofe for Senate: Website and Environmental Defense Fund “Leadership” Websites Strategic Perception Inc. MSHC Partners Flash Page Honorable Mention: Strategic Perception Inc. Nick Saben Honorable Mention: Best Cable Only Broadcast Silver: Pelosi Jamestown Associates National Grassroots/Issue Clean Sky Coalition Website Jamestown Associates Silver: Advocacy/Public Affairs Strategic Perception Inc. NCTA DTV Transition – Jim Cable Strategic Perception Inc. Gold: Bronze: UN Foundation – Gift to the World Women’s Campaign Forums Bronze: She Should Run MSHC Partners This Is Justice? Blue State Digital McNally Temple Associates, Inc.

24 25 U.S. House Best Use of Gold: Web Video – Grassroots/Issue Best Use of E-mail/ Best Use of Negative/Contrast Bra Ads Advocacy/Public Affairs Viral Marketing Mobile Technology Honorable Mention: MSHC Partners www.globalwarming.house.gov Silver: Gold: Silver: Gold: Articulated Man Twister Tim Silver: Project Phin Protect Our Lake Online Petition It’s Our Healthcare! Fifty Plus One Northeast Midwest Initiative – Healthy First Tuesday Media, Inc. Blackrock Associates Text-to-Screen Campaign Honorable Mention: Farm Bill Mobile Commons Office of U.S. Rep. Heather Wilson Bronze: MSHC Partners Silver: Honorable Mention: GovTech Solutions, LLC The Truth About Buddy Fight for Video Games Trailer Center for American Progress – Silver: Powers Communications Bronze: Grassroots Enterprise Clean My Ride It’s OUR Healthcare! Demand Action MSHC Partners Mobile Commons Bronze: State/Local Government North Woods Advertising LCV Asks “What Are They Waiting For?” Bronze: International The Element Agency DCCC State of the Union Honorable Mention: Best Use of New Technology Marlene O’Toole for the Florida House Mobile Commons Honorable Mention: Persuasion Online Honorable Mention: Americana Media Consulting Connect2Canada (C2C) Advertising – State/Local Texas Tribe Silver: Honorable Mention: MyBarackObama.com Grassroots Enterprise Grassroots/Issue Advocacy/ The Media Guys/iFilms Human Rights Campaign – Honorable Mention: Blue State Digital Metro Parks, Serving Summit County Public Affairs Mobile Action Network GovTech Solutions, LLC Bronze: MSHC Partners Landing Page Silver: Louisiana Voter Registration Web Video – State/Local American Solutions – Newt Gingrich Gold: Program – RNC Ballot Measure in Second Life State/Local Ballot Measure Clean Sky Coalition Landing Page Connell Donatelli Best Use of Social Connell Donatelli Honorable Mention: Strategic Perception Inc. Networking Bronze: Bronze: People Honorable Mention: VoteFor1.org Silver: Virtual March Leviathan JFK v. Romney’s Speech on Religion Gold: ElectionMall Technologies, Inc. John McCain: Courageous Service Edmonds Associates Glen Kessler/HCD Research Video Game Voters Network Landing Page Grassroots Enterprise Honorable Mention: Campaign Solutions Honorable Mention: Web Animation Yes on Waveyard – YesonWaveyard.com Bluegrass Freedom Fund – Fletcher Ads Silver: Best Use of Search WVWV – Facebook Campaign HighGround, Inc. Bronze: MSHC Partners Gold: Engine Marketing This Is for the Soldiers Gridlock – ATA MSHC Partners MSHC Partners Goddard Claussen Strategic Advocacy Silver: Best Use of Humor Best Use of Humor – CWA’s Speed Matters Campaign Honorable Mention: Silver: Persuasion Online Advertising Blue State Digital Best Use of Viral Video Gold: Speed Matters Speed Test Don’t Regulate WaldemartWatch.com Blue State Digital Silver: Mercury Bronze: Silver: Blue State Digital Blue Print Man Iraq Study Group Report Gridlock – ATA Bronze: Laguens Kully Klose Partners MSHC Partners Goddard Claussen Strategic Advocacy Bronze: Landrieu Years Six Packs for Soldiers – Internet Bronze: Innovative Advertising Honorable Mention: Bronze: A Beer-Partisan Salute Communications/ CUIP – Western Site Edison Electric Institute Marketing Consumer Data Protection Legislation Honorable Mention: Goddard Claussen Strategic Advocacy Cerrell Associates Grassroots Enterprise Advertising MSHC Partners Karen Handel’s Extreme Makeover Honorable Mention: The Stoneridge Group Honorable Mention: Families USA – Bush v. Kids Ads The Golden Boob Award – NBCC Best Use of Grassroots Enterprise Persuasion Online Best Use of Negative/ MSHC Partners Advertising – National Contrast – Persuasion Game Technology Online Advertising Grassroots/Issue Advocacy/ Honorable Mention: Public Affairs Silver: Protect Your Future Here Gold: No on E Banner Ad Campaign Goddard Claussen Strategic Advocacy Justice in America? MSHC Partners RapidResponse Media, Inc. Bronze: Media Matters – Interrogation Ads MSHC Partners

26 27 28 29 31 33 PHONES State/Local Organization GOTV Call Patch-Through Program for U.S. Senate/U.S. House Bilingual/Multilingual/ Grassroots Advocacy Foreign Language Bronze: Bronze: Silver: Wisdom for the Future Don’t Forget to Vote – Leave a Bronze: Lowey’s Ark Silver: Live Calls Stones’ Phones Post-It Note! Gay? No Kid for You in THIS State! Zata|3 Consulting Hungry for Respect Stones’ Phones Executive Communications, Inc. Zata|3 Consulting Honorable Mention: Bronze: Michael Moore’s SICKO Honorable Mention: Honorable Mention: Congress on the Corner Bronze: National Grassroots/Issue Winning Connections, Inc. The Early Vote Gets the Win The Real Cost of Smoking Zata|3 Consulting Chief Language Advocacy/Public Affairs Stones’ Phones Stones’ Phones Zata|3 Consulting Honorable Mention: Honorable Mention: Silver: SEIU Local 775 Recruitment Test Speaking to the People Here, Let Me Write It for You! Winning Connections, Inc. Stones’ Phones Executive Communications, Inc. Membership Automated Calls Membership Bronze: Honorable Mention: Honorable Mention: CAFE Patch State/Local Ballot Measure SEIU Local 775 Recruitment Test State/Local Government Let Sleeping Dogs Lie Winning Connections, Inc. Winning Connections, Inc. State/Local Grassroots/Issue Zata|3 Consulting Gold: Advocacy/Public Affairs Silver: Honorable Mention: Oakland A’s Run Wooten Run! Zata|3 Consulting Zata|3 Consulting Renewable Energy Patch Best Use of Negative/ Gold: Best Use of Humor Winning Connections, Inc. Contrast Spoiled Food and Bad Business Silver: Zata|3 Consulting Bronze: Winner by a Nose Nutter for Mayor Bronze: Silver: Edwin Call Zata|3 Consulting Zata|3 Consulting A Really Good Reason Silver: Innovative Advertising State/Local Grassroots/Issue DC Vote Hotline Stones’ Phones Advocacy/Public Affairs Bronze: Winning Connections, Inc. Honorable Mention: Under the Radar Screen VA Coordinated Campaign Honorable Mention: Bronze: Who Will Save Harry Potter? Silver: Zata|3 Consulting Zata|3 Consulting Wake Up Wal-Mart! Bronze: Stones’ Phones Coloradans for Sensible Ethics No River Tax-Political Action Committee Patch-Through The Clinton Group, Inc. GOPcalls.com Winning Connections, Inc. State/Local Government Public Agency Best Use of Bronze: Best Use of 800 Technology Negative/Contrast Fighting for Forests Bronze: National Organization Honorable Mention: New Movers Urgent Hurricane Preparedness Stones’ Phones Gold: Bronze: Zata|3 Consulting Michael Smith California Teachers Turn Up the Heat Silver: Fight the Lies LIVESTRONG Honorable Mention: Stones’ Phones Stones’ Phones The Reform Coalition Honorable Mention: Zata|3 Consulting Nashville Duhmans Bedder Skools Winning Connections, Inc. Silver: State/Local Ballot Measure Honorable Mention: The Clinton Group, Inc. Taking Action to Save Lives Bronze: All in the Family American Physical Therapy Stones’ Phones Gold: Zata|3 Consulting Association Patch National Organization Books? Who Needs Books? Chase Call Bronze: Winning Connections, Inc. Executive Communications, Inc. Chaos Silver: Gold: LSG Strategies Honorable Mention: Silver: Most Innovative Use of DSCC Voter Recruitment Sierra Club Energy Accountability Automated Technology Winning Connections, Inc. Trust Henry Jones With Your Retirement Next Exit: Better Roads Zata|3 Consulting Winning Connections, Inc. Stones’ Phones Bronze:

Bronze: Best Use of Telephone – Clean My Ride What Happens in Vegas Rarely Silver: Bronze: Town Hall Call/Forum Call Winning Connections, Inc. Stays in Vegas Signature Revocation Saves State/Local Organization No Elevator Panhandle Town Zata|3 Consulting The Clinton Group, Inc. Gold: Honorable Mention: The Clinton Group, Inc. Explaining the Bad News Bronze: In Their Own Words Pop Quiz Honorable Mention: Honorable Mention: Zata|3 Consulting Stones’ Phones AARP Fraud Prevention Bronze: Stones’ Phones Community College Yes – Absentee AARP Divided We Fail Recruitment Vote Reminder Winning Connections, Inc. Silver: Winning Connections, Inc. Cardinal Communication Strategies DCCC Small Donor Pep Rally Honorable Mention: Otsego Co. GOTV – State Sen. Zata|3 Consulting James Seward Bronze: The Casale Group Where’s Hillary? Zata|3 Consulting

34 35 Patch-Through Program for CAMPAIGNS Bronze: Radio Phones – Live Calls Silver: Grassroots Advocacy Buckley for Supervisor Mail Plan Doggie Howser Attack Ad Mack/Crounse Group Gold: Bronze: Drew Veeneman Gold: Croc Hunter Missouri Ballot Measure Phone Television Campaign University of Akron – Bliss Institute Stop the Ad Honorable Mention: Innovative Advertising Test for BISC Stones’ Phones Gold: Luke Ravenstahl for Pittsburgh Mayor Winning Connections, Inc. Bronze: How Michael Nutter Moved From Gold Communications Intro – Kandid Koss Silver: Honorable Mention: Last to First Direct Mail Drew Veeneman Tell Your Senator Tester Tax Attack University of Akron – Bliss Institute Stones’ Phones The Campaign Group Winning Connections, Inc. Field/Phone Campaign Silver: Dead Cow Bronze: Bronze: Silver: No on Proposition 93 Bronze: Curtis Scott Advertising Inc. Kandid Koss on Ohio Support for Patient Equity Drew Veeneman The Clinton Group, Inc. JohnsonClark Associates The Ponies and Blackjack Phones – Automated Calls Zata|3 Consulting Bronze: University of Akron – Bliss Institute Jeopardy Honorable Mention: Bronze: Bronze: American Physical Therapy Don’t Let Them Tell You Honorable Mention: Checkmate Consulting Ed Norton Invitation to Trick or NOW Communications Group, Inc. The Comeback Kid Comes Back Vote Event Best Use of New Media Association Patch Honorable Mention: Winning Connections, Inc. Zata|3 Consulting PoliticalRobocalls.com Honorable Mention: Door to Door Silver: I Am a Woman Checkmate Consulting Honorable Mention: GregGoodnight.com A-Political The Hitcher Ryan Nees Internet/Electronic Media Zata|3 Consulting FIELD Campaign Western High School/ Internet/Electronic Media – Indiana University Radio Campaign Silver: Website Nevada Caucus ’08 – Voter Best Volunteer Silver: Silver: STUDENT Recruitment Program Education Initiative Best Fundraising Grinch KSR Strategy Group UnionFacts.com Silver: Blair Butterworth & Associates Berman and Company Gold: Bronze: Best Direct Mail Washington and Lee Mock Volunteers Accomplish the Bronze: Bronze: Impossible in Utah! Wexler Wants Hearings Campaign Convention Fundraising Consumer Data Protection Legislation Impact Politics Ben Westlund for Governor Gold: FieldWorks Cerrell Associates OneSource Strategies Intro Greg Anthony Nardini Jr. Ryan Nees Mock Convention 2008, Washington Honorable Mention: Western High School/ and Lee University Best Use of New Technology SHOULDA, WOULDA, BadPryce.org Indiana University Direct Mail Campaign – BuzzMaker, LLC Republican COULDA Gold: Best Phone Calls Save San Onofre Gold: Best Radio Ad Phil Giarrizzo Campaign Consulting Gold: AARP Health Care Rally Campaign Television Internet/Electronic Media – Mayor Godfrey Phone Campaign Silver: Winning Directions Internet Communications/ Gold: Gold: Advertising Where Will Tom Go Next? Jessica Fawson Where to Canvass? Silver: University of Utah Zata|3 Consulting Easy Cover Robert Alberty Jennifer Beck for State Senate RapidResponse Media, Inc. Silver: Fordham University Bronze: The Traz Group Northfield – No on 41 and 48 Bronze: Google Maps and District Lines Silver: OneSource Strategies Silver: Bronze: Issue 21, School Levy The Republican Choice Zata|3 Consulting Rabbits Dean Browning for County Commissioner 1st Strike Creative Bronze: Jacob Fatkins Brian Johze University of California, Berkeley Honorable Mention: The Traz Group Guy Drexinger for Ins. Com. University of Akron – Bliss Institute Size Matters Bronze: “Greenback Mountain” LSG Strategies Skunks Fletcher Rowley Chao Riddle Inc. Direct Mail Campaign – 1st Strike Creative Honorable Mention: Best Television Ad Democrat Honorable Mention: Byrd – Losing America Gold: Michael’s Dilemma Charlie Melancon Silver: WebStrong Group Values Matter for Congress Utahans for Public Schools Chris Brooks Fletcher Rowley Chao Riddle Inc. Mack/Crounse Group George Washington University

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