3 4 5 TABLE OF CONTENTS THE JUDGES ...................................8 Internet/Electronic Media – The AAPC Pollie Awards for THE WINNERS ..............................12 Excellence in Digital Media – Brought to You by Yahoo! ..............25 Direct Mail ......................................12 Phones ...........................................34 Fundraising .....................................14 Field ...............................................36 Collateral ........................................15 Campaigns .....................................36 Newspaper .....................................22 Shoulda, Woulda, Coulda ...............36 Television – The AAPC-NCC Pollie Awards for Excellence Student ..........................................37 in Cable Advertising .......................23 ADVERTISER INDEX CBS Radio .................................................................................... 43 Producer’s Handy Dandy .............................................................. 31 Connell Donatelli .......................................................................... 40 Robert Kaplan Fund Raising, Inc. ................................................ 47 Corbis ............................................................................................ 11 Salesforce.com .............................................................................. 41 Executive Communications, Inc. .................................................. 42 Signature Media .............................................................................. 2 Getty Images ................................................................................. 20 Thank You From Executive Director ............................................. 44 Grassroots Enterprise .................................................................... 39 The Connections Group ................................................................ 46 HCD Research .............................................................................. 38 The George Washington University .............................................. 17 Headington Media Group ............................................................. 38 The Mellman Group ...................................................................... 45 Holtzman Vogel PLLC .................................................................. 40 The Politico ................................................................................... 10 Influential Data ............................................................................. 29 United States Postal Service ......................................................... 19 Landslide Communications .................................................... 18, 30 ValueClick Media .......................................................................... 16 LinkedIn ........................................................................................ 28 Voter Vision ................................................................................... 32 Micro Target Media ....................................................................... 42 Winning Directions ......................................................................... 4 National Cable Communications .................................................. 33 Yahoo! ............................................................................................. 6 Patelco ........................................................................................... 44 Zata|3 Consulting .......................................................................... 21 7 THE JUDGES Bud Jackson, The Jackson Group Stephanie Miller Paul Seale, Alien Media, Inc. Each year the AAPC is host to the world’s only awards Jennifer Jeffrey, J Jeffrey Company Thomas Mills, The Campaign Network Audra Shay, Americans for Prosperity competition solely for political and public affairs consultants, Marc Jensen, Spot Runner Howard Mortman, New Media Strategies Tom Shepard, Tom Shepard & Associates and it could not be done without the time, talent and contributions Juliana Johnson, Urquhart Media, LLC Dan Mullen, Indie Politics of the many individuals and organizations listed below! Kristen Soltis, The Winston Group Tugba Kalafatoglu, Tugba Kalafatoglu David Murphy, Valley Industry & and Associates Commerce Association Jason Stanford, Stanford Campaigns THE 2008 POLLIE James Clark, American Will Fowlkes, AT&T Benjamin Katz, CompleteCampaigns.com Andrew Myers, Myers Research | Evan Stavisky, The Parkside Group AWARDS JUDGES Bankers Association Strategic Services Sean Gamble Josiah Keane, Meridian Pacific, Inc. Jared Stimson, Faulkner Strategies Stephen Abbott, Abbott Public Relations Monica Cloud Samuel Nitz Gail Garbrandt, Ray C. Bliss Institute Amy Keller, Florida Trend Magazine Marty Stone, Stones’ Phones David All, David All Group William Connelly, Washington of Applied Politics Kevin O’Neill, Grassroots Enterprise and Lee University Richard Kuchinsky, Opinion Factor, Inc. Milton Stumpus Cathy Allen, The Connections Group Scott Gelman, Spot Runner Gary Officer, Political Media, Inc. CJ Conrad, Axon Design & Marketing Dawn Laguens, Laguens Kully Andrew Tavani, Aristotle Eric Amidon, New York’s Future, LLC Jessica George, Klose Partners Anne Palisi, Faulkner Strategies Christopher Crotty, Crotty www.PoliticalVoiceovers.com Sean Tonner, Phase Line Strategies John Angier, Okie Campaigns Consulting Inc. Norman Leahy, Huntsinger & Jeffer Mike Panetta, Grassroots Enterprise Harry Giannoulis, The Parkside Group Ed Traz, The Traz Group Christopher Arterton, GSPM, Carol Dahmen, Comcast Spotlight Ilro Lee, Zata|3 Consulting Eric Payne, Eric Payne Consulting The George Washington University Danny Glover, AirCongress Michael Turk, NCTA Jim Dandeneau, New York State Senate Mitchell Lester, Lester Connect Nathaniel Pearlman, NGP Software Jeff Ballabon, Ballabon Group LLC Rachel Gorlin, Tipping Point Strategies David Urban, ACG Heather Davis, Spot Runner Joel LeVangia, Feature Films Ryan Peene, Capital Impact Public Affairs Tony Bawidamann, MWW Group Chad Gosselink, Zata|3 Consulting Daniel Urena, MAS Consulting Casey Delaney, The Tarrance Group Dan Levinson, a-Political Karen Petel, Mack/Crounse Group Group, Spain William Beaman, Campaigns & Gary Graves, Graves Communications Elections Magazine Erin DeLullo, DeLullo & Associates, LLC Krista Lewie-Cepero William Pierce, Rhode Island Debra Vanderbeek, Primary Christie Gross, My Campaign Group General Assembly Communications Garrett Biggs, Blair Biggs Campaigns Stephen DeMaura, Americans Matt Lewis, Townhall.com for Job Security Bob Grossfeld, The Media Guys Elizabeth Pine, The Athena Group Steve Verzwyvelt, Southern David Bishop, Americana Jordan Lieberman, Campaigns & Strategic Relations Media Consulting John Diamond, University Josh Grossfeld, Mammen Group Elections Magazine Jefrey Pollock, Global Strategy Group of Maine System Erica Walters, Terris, Barnes & Walters Larry Blackrock April Hackney, Hackney & Hackney Wesley Little, Washington and Marcus Povinelli, Lee Zeldin Brian Donahue, Jamestown Associates Lee University for Congress Larry Weitzner, Jamestown Associates Todd Blair, Blair Biggs Campaigns Arthur Hackney, Hackney & Hackney Bridget Dooley, AFSCME Council 31 Martha Harbin, Harbin Strategies, LLC Alex Lundry, TargetPoint Consulting Drew Pritt, Pritt Political Consulting Elizabeth Welsh, Executive Jason Boxt, Center for Communications, Inc. U.S. Global Engagement Jerry Dowell, Office of Missouri Lt. Baha Hariri, Committee on Jobs Jared Maynard Jason Ralston, GMMB Governor Peter Kinder Marcel Wieder, Arrow Jeffrey Browne, CapAd H.M. Hatta Lewis Mazanti, Political Communication Sherry Reilly, Grassroots Enterprise Communications Group Communications, Inc. Michael Dubke, Crossroads Media Center, University of Oklahoma Ryan Hawkins, Zata|3 Consulting Matt Rexroad, Meridian Pacific, Inc./ Matthew Wright, Winning Strategies Ben Burger, Stevens Reed Curcio Jennifer Duffy, The Cook Political Report Bill McIntyre, Grassroots Enterprise Yolo County & Consulting & Potholm Eily Hayes, Global Strategy Group Matthew Duffy, Duffy Media, Inc. Bryon McKim, McKim Strategies Erin Rice, U.S. Congress Fred Wszolek, WWP Strategies Edward Cafiero, The Clinton Group, Inc. John “Jack” Hebert, The Mallard Dale Emmons, Emmons & Co., Inc. Group, Inc. Kristin McLaren, Buisson Will Robinson, New Media Firm Sean Cartwright, Creative Strategies Kennedy Communications Jamie Emmons, Emmons & Co., Inc. Michael Hoffman, See3 Communications Scott Ross, RJC-Florida Matthew McMillan, BuzzMaker Pete Casale, Burkewood Communications Michael Favilla, New York State Senate Aleita Huguenin, Aleita & Partners Tom Ross, Meridian Pacific, Inc. Howell Medley, Bynum Thompson Ryer Liz Chadderdon, The Chadderdon Group Mindy Finn, CTBS, LLC Tierney Hunt, The New Media Firm Bill Russell, Catalist Michael Meyers, TargetPoint Consulting Catherine Charles, Various Campaigns Hal Fischer, Mount Vernon Glenn Hurowitz, Democratic Courage Sarah Harper Scott Printing Company Brad Chism, Zata|3 Consulting Joe Iesue, Com-Start Ondine Fortune, Fortune Media, Inc. (Civic Enterprise Network) Ted Christian, ADP 8 9 10 THE WINNERS Honorable Mention: Silver: Silver: Barrow “Coffee” Private Schools Too Far Gateway Please join us in recognizing the winning firms Terris, Barnes & Walters Mack/Crounse Group Stearns Consulting LLC and entries within the following categories. Bronze: Bronze: Ref. 1 – Full of Holes Imagine... State Government Mack/Crounse Group Imprenta