#TeamSISD The right choice for ENDLESS OPPORTUNITIES. Socorro Independent School District K-12 Public school district 2019 NSPRA National School 46,800+ students SISD Public Relations Department Communication Award 12 public relations staff members Gold Medallion Award Entry Comprehensive, Strategic, Year- Daniel Escobar Chief Communications Officer Round Communication Program (915) 937-0282 •
[email protected] 12440 Rojas Dr • El Paso, TX 79928 1 Socorro ISD #TeamSISD The Right Choice for Endless Opportunities SYNOPSIS With the leadership and vision of Superintendent Dr. José Espinoza, the Socorro Independent School District carried out a comprehensive, successful campaign to promote Team SISD as a destination district with endless opportunities available for every student to succeed now and in the future. The #TeamSISD – The Right Choice for Endless Opportunities campaign was designed to market the district’s 100-percent commitment to giving every student a high-quality education with college and career readiness. With reports of a highly lauded charter network moving into the El Paso area, it became imperative that all SISD stakeholders should be fully educated about the reasons why Team SISD was indeed the right choice for students to be enrolled in our district. SISD leadership learned the charter school network planned to open two campuses within SISD boundaries by 2018 and 20 schools total in the El Paso region in the coming years. In addition, neighboring school districts with declining enrollment and open enrollment policies were increasing recruiting efforts to lure SISD students. Extensive research was conducted to learn all that we could about the incoming charter network. The research provided a clear understanding of the charter network’s strengths and weaknesses and helped establish a roadmap to promote Team SISD and keep students in our district.