CREATIVE EUROPE MEDIA @ BERLINALE

MONDAY 19 FEBRUARY 2018 The Ritz-Carlton, Potsdamerplatz 3,

#EuropeanFilmForum @MEDIAprogEU The aim of the European Film Forum (EFF) is to develop a strategic policy agenda, opening up new perspectives on the challenges and opportunities brought about by the digital revolution. It was set up as the result of a proposal by the European Commission in its 2014 Communication on “European Film in the Digital Era”. In the context of the Commission’s Digital Single Market Strategy, it is essential to discuss how the competitiveness, visibility and innovation capacity of the European audiovisual sector can be enhanced. THE FUTURE OF MEDIA: CONNECTING EUROPEANS THROUGH FILMS

Stories are powerful ways of The European Film Forum at the connecting. They build bridges among Berlinale 2018 will be focused on citizens cultures and societies. Films, in and specifically on how the MEDIA particular, reflect the challenges faced Programme of the future will be able to by our societies. Their role has often further connect with them. Discussions been to pave the way for progress, will cover issues such as cultural diversity tolerance, acceptance and inclusion. and how Europe’s quality films can Through creativity and artistic freedom, better reach audiences. The necessity the cinema industry has helped to of strengthening the competitiveness raise awareness on important issues. of Europe’s cinema sector will also be Ultimately, films can touch each debated, in particular given the growing individual with powerful messages importance of promotion and marketing. and thus encourage citizen engagement Prominent stakeholders from the in society. industry, as well as high-level policy- makers both at national and European level, will give their perspectives on these matters and will share their vision on the future of the MEDIA Programme.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 1 EUROPEAN FILM FORUM THE FUTURE OF MEDIA: CONNECTING EUROPEANS THROUGH FILMS

MODERATOR: Marjorie Paillon

09.30 > 10.00 WELCOME COFFEE

10.00 > 10.10 KEYNOTE SPEECH THE FUTURE OF MEDIA Mariya Gabriel: European Commissioner for Digital Economy and Society

10.10 > 10.35 FILM AND EUROPEANNESS Conversation with Award-winning filmmakers Cristian Mungiu and Radu Mihaileanu

10.35 > 11.30 PANEL 1 DIVERSITY FOR CREATIVITY: REACHING WIDER AUDIENCES Guy Borlée, Coordinator, Il Cinema Ritrovato Ildikó Enyedi, Film Director Karsten Stöter, Film Producer, Rohfilm Factory Oana Tarce, Co-Founder and Cultural Manager, CitiZenit Joanna Zak, Film Programmer at New Horizons Cinema and Producer

11.30 > 11.45 KEYNOTE SPEECH THE FUTURE OF MEDIA AFTER 2020, A CONTRIBUTION TO THE DEBATE Rodolphe Buet, President International, Global Road Entertainment

11.45 > 12.40 PANEL 2 THE COMPETITIVE ADVANTAGE: PROMOTING FILMS THROUGHOUT PRODUCTION AND DISTRIBUTION Isabelle Andrès, Chief Operating Officer, Alchimie Frédéric Bereyziat, Deputy Managing Director, Unifrance Arturo Guillén, Vice President, comScore Clare Jones, Managing Director, Pi Studios

12.40 > 12.45 CLOSING REMARKS Petra Kammerevert, MEP, Chair Committee on Culture and Education

2 EUROPEAN INSTITUTE OF INNOVATION & TECHNOLOGY: POWERING EUROPE’S AUDIOVISUAL INNOVATORS

MODERATOR: Marjorie Paillon

14.30 > 15.45 OPENING REMARKS Roberto Viola, Director-General, European Commission (DG CONNECT)

MAKING INNOVATION IN EUROPE! Martin Kern, Interim Director, European Institute of Innovation & Technology (EIT)

PANEL BRIDGING THE GAP BETWEEN TECHNOLOGY AND THE AUDIOVISUAL CONTENT SECTOR: EXPLORING THE POTENTIAL FOR AN EIT INNOVATION COMMUNITY Maria Luisa García, COO, 3Ants Willem Jonker, CEO, EIT Digital Martin Kern, EIT Interim Director, European Institute of Innovation & Technology (EIT)

THE WAY FORWARD Giuseppe Abbamonte, Director Media Policy, European Commission (DG CONNECT) Martin Kern, EIT Interim Director

CREATIVE EUROPE MEDIA @ BERLINALE 2018 3 SHOWCASING CREATIVE EUROPE MEDIA

MODERATOR: Wendy Mitchell

16.00 > 16.20 OPENING REMARKS Roberto Viola, Director-General, European Commission (DG CONNECT)

16.20 > 17.00 SESSION 1 REACHING WIDER AUDIENCES THROUGH DIGITAL Philipp Hoffmann, CEO, Kino On Demand Joséphine Létang, CEO, La Toile Noortje van de Sande, Joint CEO, Picl

17.15 > 18.00 SESSION 2 CONNECTING AUDIENCES THROUGH INSPIRING STORIES Martichka Bozhilova, Producer and Founder, Agitprop Mette Hoffmann Meyer, CEO & Executive Producer, The Why Foundation Mirsad Purivatra, Director, Sarajevo Film Festival

18.00 > 18.15 CLOSING REMARKS Brian Holmes, Director, Education, Audiovisual and Culture Executive Agency (EACEA)

18.15 NETWORKING DRINKS

4 SPEAKERS FROM THE EUROPEAN COMMISSION

Commissioner Mariya Gabriel Roberto Viola European Commissioner for Digital Director-General, DG CONNECT Economy and Society (Directorate-General for Communications Networks, Content & Technology) Bulgarian-born Mariya Gabriel is the current European Commissioner for Roberto Viola is Director-General of DG Digital Economy and Society. CONNECT at the European Commission. She was the Vice-President of the EPP Group He was the Deputy Director-General of DG in the European Parliament from 2014-2017. CONNECT from 2012-2015. Mariya Gabriel was a Member of the European Roberto Viola served as Chairman of the Parliament, EPP/GERB (Citizens for European European Radio Spectrum Policy group Development of Bulgaria) from 2009-2017. (RSPG) from 2012 to 2013, as Deputy Since 2012, Mariya Gabriel has served as Chairman in 2011 and Chairman in 2010. Vice-President of EPP Women. Prior to this she He was a member of the BEREC Board was Parliamentary Secretary to MEPs from (Body of European Telecom Regulators), and the GERB political party within the EPP Group Chairman of the European Regulatory Group in 2008-2009. (ERG) in 2007. She is part of project teams, such as Roberto Viola held the position of Secretary Digital Single Market, Energy Union, Better General in charge of managing AGCOM, the Regulation and Interinstitutional Affairs, Italian communication networks regulator, Budget and Human Resources, and Jobs, from 2005-2012. Prior to this, he served Growth, Investment and Competitiveness. as Director of the Regulation Department As part of the project teams, her and Technical Director in AGCOM from responsibilities include making ambitious 1999-2004. From 1985-1999 he served proposals for the completion of a connected in various positions including Head of Digital Single Market, supporting the Telecommunication and Broadcasting development of creative industries for a Satellite Services at the European Space successful European media and content Agency (ESA). industry, activities that will turn digital Roberto Viola holds a Doctorate in research into European innovation stories. Electronic Engineering and a Masters in Business Administration (MBA).

CREATIVE EUROPE MEDIA @ BERLINALE 2018 5 FROM THE EUROPEAN FROM THE EUROPEAN COMMISSION PARLIAMENT

Giuseppe Abbamonte Petra Kammerevert Director Media Policy, European MEP, Chair Committee on Culture Commission (DG CONNECT) and Education

Giuseppe Abbamonte has been a Director A Member of the European Parliament in DG CONNECT since 2014. His Directorate since 2009, Petra Kammerevert is Chair of is responsible for the development and the Committee on Culture and Education, follow-up of the European regulatory which is responsible not only for culture framework on audiovisual media and and education, but also for information the European Big Data Strategy. society, media, youth and sports policy. Shortly after his appointment as Director, She is also a Member of the Delegation Giuseppe delivered a major Communication to the EU-Montenegro Stabilisation and setting out the Commission’s strategy on Association Parliamentary Committee and a Data called “Towards a thriving data-driven substitute member of the Delegation to the economy” and set up the European Public EU-Albania Stabilisation and Association Private Partnership on Big Data Value. More Parliamentary Committee. recently he delivered the new legislative Prior to becoming an MEP, Mrs Kammerevert, proposal amending the Audiovisual Media who holds a social science degree, was from Services Directive (AVMSD) adopted by the 1992-2002 Scientific assistant to German European Commission on 25 May 2016. MEPs and from 2002-2009 a consultant On 1 July 2016 he took over the new Media to public service broadcaster, ARD. She has Policy Directorate in charge of, amongst been an active member of Germany’s SPD other policies, copyright reform, AVMSD and since 1984 and has held various positions in support to the media industry. the party. In his former positions, Giuseppe Since December 2009, she has been Abbamonte was the head of the electronic a Member of the broadcasting council communications policy unit and then of the of public service broadcaster, WDR and cybersecurity and on-line privacy unit. since October 2010 a Chair of He also has extensive experience in complex the Programme Committee. merger cases and in consumer law.

6 FROM EACEA FROM EIT

Brian Holmes Martin Kern Director, Education, Audiovisual and Interim Director, European Institute of Culture Executive Agency (EACEA) Innovation & Technology (EIT)

Dr. Brian Holmes is the Director of the Martin Kern has been the Interim Director Executive Agency for Education, Audiovisual and Chief Operating Officer at the EIT since and Culture (EACEA) in Brussels. The 1 August 2014. Prior to joining, he worked Agency is responsible for managing certain at the European Commission for 15 years strands of the European Commission’s in a variety of posts, mainly in the area programmes for Erasmus+, Creative Europe, of enlargement policy having started his Europe for Citizens and EU Aid Volunteers. career with a short stint at the United Brian has been working on education and Nations Economic Commission for Europe. training for many years at the European Working for the EU, he has held a variety Commission. He has been involved of positions, including Head of Operations with European policy for innovation and at the EU Delegation to Serbia where lifelong learning, supported by ICT, and he coordinated the programming and was responsible for co-ordinating the EU’s implementation of EU funds to bring Serbia eLearning Programme. closer to EU accession and among many Brian has an MBA from a Paris business issues, he led the EU’s rapid response school and has been a tutor with the UK’s following the disastrous floods in Serbia in Open University Business School, for the May 2014. Previously, he worked as country MBA module on Managing Knowledge. coordinator for financial assistance for the He holds a PhD on technology enhanced Turkey team in the European Commission’s learning with the University of Lancaster DG Enlargement. In 2009, he was seconded in the UK. to the Swedish Foreign Ministry in Stockholm during their EU Presidency by the European Commission. Prior to that, Martin worked for the EU in the Baltics and on financial assistance to Bulgaria and Romania.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 7 SPEAKER BIOGRAPHIES

Isabelle Andrès Frédéric Bereyziat Chief Operating Officer, Alchimie Deputy Managing Director, Unifrance

Over the last 12 years, Alchimie has Frédéric has a background in management changed the world of multimedia and financial analysis (HEC Business School). entertainment with its expertise in He later joined the State Council (2001), distribution and monetisation of content, acting both as a legal advisor to the French such as games, music and video streaming. government and a High-Court member Alchimie aims to help creators and producers involved in public-interest litigation. earn fair remuneration through the Frédéric was instrumental in the creation distribution of their creations on all digital of the TV news channel France 24 channels, by subscription. (2004-2005) and helped streamline Andrès has been evolving in the media public support to the cinema industry and entertainment sector for more than (2002-2005). After four years spent 20 years. She began her career in Virgin in the foreign service (2005-2009), Radio (ex-Europe 2: French radio and media he ran the international affairs of CNC group) in 1991. In 1999, at the time Director (Centre national du cinéma et de l’image of Subsidiaries, she left the group to join animée - the French national centre of Radio France – Le Mouv’. In 2001, she was cinematography) (2009-2013), which he appointed deputy CEO and CFO of Teleimages later advised on legal issues (2014-2015). Group (TV production). In 2006, she became He is now deputy managing director in Chief Financial Officer and member of the charge of strategic planning, finances and Locatel group Executive Board. In October human resources at Unifrance. UniFrance 2009, she joined BetClic Everest Group Film International, founded in 1949, is a (Mangas Gaming at that time) as Deputy not-for-profit union of French film industry CEO in charge of Finance. In January 2013, professionals dedicated to the promotion of she was appointed CEO. Isabelle Andrès French cinema throughout the world. holds a degree from HEC (Hautes Etudes Commerciales) and Paris X-Nanterre Universiy (Bachelor’s degree in psychology).

8 Guy Borlée Martichka Bozhilova Coordinator, Il Cinema Ritrovato Producer and Founder, Agitprop

Guy Borlée has been coordinator of the Martichka Bozhilova is a producer for international festival Il Cinema Ritrovato probably the most famous Bulgarian since 1995. This festival is dedicated to production company – AgitProp. She is the study of film history. He specialises behind a number of creative documentaries, in identifying the best film sources at the feature films etc. international level, in the management of Among AgitProp’s most recognised films a large production team, in the creation are: Georgi and the Butterflies (Andrey of musical accompaniment for silent Paounov, 2004) – Silver Wolf Award for films, in the organisation of international Best Documentary at IDFA, The Mosquito conferences and in the economic Problem and other stories (Andrey Paounov, management of events. He also coordinates 2007) – Cannes. the summer programme of Sotto le Stelle The latest films, produced by AgitProp del Cinema (Under the stars of cinema), are: The Last Black Sea Pirates (Svetoslav which presents film classics open-air on a Stoyanov, 2013), which premiered at IFF huge screen on Piazza Maggiore (Bologna’s Visions du Réel, Nyon and HotDocs; Love central square). and Engineering (Tonislav Hristov, 2014) – Guy has since 1994 curated thematic screened at Tribeca FF New York, Visions programmes and monographic du Réel and IFF Karlovy Vary. The MEDIA- retrospectives programmed at the supported Touch Me Not (Adina Pintilie, Cinema Lumière in Bologna, and circuited 2018), co-produced by Martichka Bozhilova throughout Italy and Europe. Also since and AgitProp, will premiere at the Berlinale 1994 he has worked on building several 2018 in Competition. European projects dedicated to film The company is currently filming a restoration and staff training. fiction mini TV series called Father’s Day He is the author of a number produced for Bulgarian National Television of books on film. and also supported by Creative Europe MEDIA, and which has been pitched at a number of distinguished European TV markets and events. CREATIVE EUROPE MEDIA @ BERLINALE 2018 9 Rodolphe Buet Ildikó Enyedi President, International, Global Road Film Director Entertainment Ildikó Enyedi started her career as a concept Author of The Future of MEDIA after 2020: and media artist. She was a member of the A Contribution to the Debate art group Indigo and the Balázs Béla Studio, Rodolphe Buet joined STUDIOCANAL in the only independent film studio in Eastern January 2005 as Sales and Marketing Europe before 1989. She later turned to Executive Vice-President after devoting feature film directing and scriptwriting, and a large part of his career to the music wrote and directed five features and several industry (Warner, EMI, BMG and FNAC). shorts. With these works she has won more From 2009 to 2012, he was Executive than forty international prizes. Her film, Vice-President in charge of International My 20th Century, was chosen as one of the Distribution and contributed to 12 Best Hungarian Films of All Time and STUDIOCANAL’s development in the selected among the 10 best films of the UK, Germany and Australia/NZ, and year by The New York Times. development and success of films such In addition to prizes awarded to her as a as Non Stop, Paddington, or Tinker Tailor filmmaker, she has also received recognition Soldier Spy. as a scriptwriter (as winner of the Grand In 2012, he moved to Germany to take Prize of the Hartley Merrill International up the position of CEO of STUDIOCANAL Screenwriting Prize). She lectures Germany. On March 1 2015, he returned at European masterclasses (Poland, to the company’s French headquarters Switzerland) and teaches at the University to become President of International of Film and Theatrical Arts in Budapest. Distribution & Marketing (films, library and She has been a member of the main jury TV series) of STUDIOCANAL, working on at Berlin, Moscow and San Sebastián Film Shaun the Sheep, Commuter…or TV Series Festivals (among others). She has been such as The Five, Midnight Sun or Baron Noir. awarded the Balázs Béla and the Merited In October 2017, he joined Tang Media Artist Prizes, and the Knight’s Cross of the Partners/Global Road Entertainment, acting Order of Merit Cross of the Republic of as President for International. Hungary. In 2017 she became a member of the American Film Academy. 10 Maria Luisa García Arturo Guillen Chief Operating Officer, 3Ants Vice President, comScore

Maria Luisa is an expert on Strategy and Arturo Guillen is Vice President for EMEA & New Business Models. Moreover, she is an India for comScore’s Movie Division which Innovation and Technology Professor and currently provides access to real-time start-up developer. She is also a partner, intelligence services regarding cinema founder, investor in QaShops, 3ants box office. Used by thousands of movie development&services, Yuphome, Bubocar, professionals around the globe, International Vmcorporate, Opensalud, Nucleusinfo. Box Office Essentials tracks moviegoers’ In addition, she is VicePresident at the behaviour in more than 70 markets. Business Angel Network Andalusia and Under Arturo’s management, the box office Co-founder of Ad4kids sold to a British reporting best practices have expanded to multinational (Superawesome Ltd). booming cinema markets like Turkey, Middle Maria Luisa has vast management East and India besides traditional ones like experience, having served over 14 years as France, Germany or UK. Management Board Member and 12 years His latest focus has been a partnership as Member of Administration Board. She with Gower Street Analytics, a company is also familiar with company investment developing advanced machine learning and and financing, mergers and acquisitions. data science to predict future audiovisual Moreover, she has executive experience in consumption scientifically, fuelled by sectors such as Digital Business Models, comScore’s data sets. Internet, Mobility, Telecommunications, IT, Previously, Arturo launched Rentrak’s first semiconductors, utilities, water supply and international VOD measurement service with sanitation, public corporations management. leading Spanish platform, Canal Plus/Yomvi. Maria Luisa has been awarded the Premio Before his different roles at Rentrak, he Andaluz a la Excelencia, leadership for served as Managing Director for Spain & Supercable, the European Business Award Portugal at Nielsen EDI. for business development Emasesa, and the Arturo participates in various technology Premio Andaluz a la Innovacion for software startups and teaches movie theatrical innovation Emasesa. distribution and exhibition.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 11 Mette Hoffmann Meyer Philipp Hoffmann CEO & Executive Producer, CEO, Kino On Demand The Why Foundation Philipp Hoffmann was Head of Marketing Mette Hoffmann Meyer is a Danish for several years at one of the leading documentary producer, and CEO and co- international sales agents for film in founder of the non-profit organisation, The Germany. He is an expert in the world Why Foundation. Meyer has worked within of film distribution and rights trade. He the documentary film industry for nearly became a freelance sales and marketing 30 years in Denmark and internationally. consultant in summer of 2011 and started to She has served as an executive producer for represent producers and rights holders in the films such as Taxi to the Dark Side (2007), international market. Key accounts include India’s Daughter (2015), Democrats (2016) Tom Tykwer’s One Fine Day Films or Zero One and Last Men in Aleppo (2017) Filmproduktion, which is one of the leading She is the former Head of Documentaries production companies for documentaries. and Co-Productions at the Danish public The digital market, VOD and alternative service broadcaster Danmarks Radio and ways of distribution became more and more was the recipient of the prestigious Doc the focus, culminating in him setting up Mogul award in 2015 for her outstanding Rushlake Media in 2013. Based on his vast contributions to documentary film. national and international network he has Mette is now focusing on her work on The developed the company further, with KINO Why Foundation, a Peabody Award-Winning ON DEMAND as the flagship project. organisation that distributes public media to Philipp conducts seminars about world a global audience, to ensure all people have sales and distribution as well as free access to information. The themes of international marketing at various The Why Foundation’s projects are Why programmes and schools. Democracy? Why Poverty? Why Slavery? Why Women? and World Stories.

12 Clare Jones Willem Jonker Managing Director, Pi Studios CEO, EIT Digital

Clare leads the charge at modern Prof. Willem Jonker has a broad background entertainment company Pi Studios, in ICT, both in industry as well as in in Amsterdam. She has extensive academia. He studied mathematics and experience in developing tech, products, computer science at Groningen University, entertainment and advertising for a range worked at Delft University of Technology, of international brands. received his PhD from the University of Pi Studios connects stories and talent Utrecht, and is a part-time full professor in to alternative sources of funding and computer science at Twente University. distribution – helping create maximum Willem Jonker’s industrial experience covers impact in the digital and social age. It is an telecommunications (KPN), IT (European enthusiastic supporter of ideas that move Computer Industry Research Centre, the world forward. Munich) and consumer electronics (Philips). He held several positions as researcher, international project leader, department head, sector head, and account manager. In 2006 he was appointed Vice President Philips Research. Prof. Dr. Jonker has served European ICT research in various ways, amongst others as project leader, reviewer and advisor.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 13 © 247 Films – Oï Oï Oï Productions

Joséphine Létang Radu Mihaileanu CEO, La Toile Film Director/President of L’ARP

After working for several festivals (Berlinale, Radu Mihaileanu was born in Bucharest, in Les Arcs European Film Festival) for 1958, into a Jewish family. In 1980, he fled 10 years, Joséphine Létang managed a the country. After studying cinematography multiplex in Paris from 2012-2015. In 2016, in Paris, he embarked on a career as she created Carbec Media and launched assistant director to Marco Ferreri, La Toile, a VOD solution for cinemas. La Fernando Trueba, Nicole Garcia, Alain Toile offers cinemas a way to provide their Tasma, Edouard Niermans etc. own VOD platform on their website as a His first feature was the multi-award- complementary service to their own curation. winning Betrayal in 1993. In 1998, Train of Launched in September 2017, La Toile is Life, his second full-length feature-film, won already available in 30 cinemas in France. him international renown. Just like Betrayal, Radu Mihaileanu’s third film,Live and become turns a collective destiny into an individual journey. It recounts the Falashas’ Odyssey through the story of a young Christian Ethiopian pretending to be Jewish to emigrate. It won more than 25 international awards. His fourth movie, The Concert tells the story of a fake Bolshoi orchestra coming to Paris to perform. The Source is about women in a tiny Arab village on a love strike as long as men do not bring water to their homes. In 2012, Radu Mihaileanu wrote and produced Cartoonists – Foot Soldiers of Democracy. Both screened at the . In 2016, Radu Mihaileanu directed The History of Love, his first feature film in English, adapted from the famous novel by Nicole Krauss. 14 © Song Xiangyang Song ©

Wendy Mitchell Cristian Mungiu Moderator Film Director

Wendy Mitchell is a part-time Film Cristian Mungiu is a Romanian filmmaker Programme Manager at the British Council, born in Iaşi, Romania in 1968. His debut spearheading film festival activity and film,Occident/West , was premiered at the running the festival selector preview Quinzaine des Réalisateurs in Cannes in screening series for the world’s leading 2002 and was an audience hit in Romania. festival programmers. In 2007, his second feature, 4 months, She worked on staff at Screen International 3 weeks and 2 days, was awarded the for nine years, including two as editor in Palme d’Or in Cannes. The film later chief, and continues to write for Screen received several awards as best film International as a contributing editor and of the year from various international the Nordic correspondent. In addition, she is associations of film critics. It also won the the editor of the European Film Academy’s European Film Academy awards for best Close-up magazine. film and best director. She is also a consultant for the Zurich Film Cristian returned to Cannes in 2009 as Festival and Zurich Summit, and hosts a writer-producer-co-director with the works in progress presentations at the collective episodic film Tales from the Golden Göteborg Film Festival and Connext by Age and as a writer-director in 2012 with Flanders Image. She has hosted talks and Beyond the Hills – which was double awarded panels at festivals including Cannes, Berlin, for Best Screenplay and Best Actress. Toronto, London, Locarno, Karlovy Vary, Bacalaureat/Graduation, his fifth film was Sundance and Rotterdam. presented in Cannes in 2016 and awarded In the US, she previously worked on staff at for Best Director. Entertainment Weekly, indieWIRE, Time Inc and Rolling Stone. She joins Sans Sebastián as the delegate scouting for the Nordics as of 2018.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 15 Marjorie Paillon Mirsad Purivatra Moderator Director, Sarajevo Film Festival

Marjorie Paillon is a journalist, presenter Mirsad Purivatra is Director of the Sarajevo and producer. She covers digital and media Film Festival. In the 1980s, as director of through 360 degrees, reviewing hot topics the Sarajevo Obala Art Centar he oversaw and trends (#TECH24 on France 24, Soft numerous stage productions. During the war Power on France Culture, Médias le Magazine (1992-1995), he organised exhibitions at on France 5), interviewing innovators and Obala Art Centar with artists from around those who matter in the industry (The the world and Bosnia and Herzegovina, and Interview on France 24, L’Envers de l’éco on initiated what became known as a “war Yahoo!), along with moderating the most cinema”. In 1995, with the Centar, Mirsad relevant events and conferences in the Purivatra co-founded the Sarajevo Film sector (European Film Forum, Berlinale, Festival, now one of the most influential film Cannes Film Festival, Mipcom, Midem, Miptv, festivals in Europe. Tokyo Forum, Hello Tomorrow Challenge, Mirsad Purivatra initiated and developed TEDx Education Unesco…). the CineLink Co-Production Market as Marjorie also covers American politics, part of the Sarajevo Film Festival, with reporting on the Presidential elections since the goal of aiding the development of the 2007 primaries (France 24, BFMTV, regional cinematography, discovering new ILovePolitics.info) and has also collaborated talent and launching new projects on the with US and Canadian media outlets wider European market. In 2007, at Mirsad (MSNBC, CTV). Purivatra’s initiative, the Festival further To put her ideas into practice, she founded expanded to include the Sarajevo Talent I Love Productions, her production Campus. In 2008, he launched a project company, in 2015. Sarajevo City of Film to create micro- budget short films, which are shot by Talent Campus participants in Sarajevo. Mirsad Purivatra was producer of Circus Columbia, directed by Danis Tanovic, and co-producer of Once Upon a Time in Anatolia, directed by Nuri Bilge Ceylan. 16 Noortje van de Sande Karsten Stöter Joint CEO, Picl Film Producer, Rohfilm Factory

With Picl, arthouse cinemas are able to Karsten Stöter studied at universities in offer their local audiences a personal, hand- Hamburg and St. Petersburg and graduated picked selection of new films for home with an MA in German and Russian Literature viewing through Video on Demand. Picl in 1998. He worked as a trainee and driver allows arthouse cinemas to offer a selection on film sets from 1994 before he became of their programme to home audiences, an inhouse producer at Egoli Tossell Film right from the premiere, at a premium price. in Berlin in 1998, where he was involved in This does not replace the experience of films like Russian Ark by Alexander Sokurov seeing a film in the cinema – rather, it is and Shooting Dogs by Michael Caton-Jones. a handy extra service specially for film In 2005 he founded Rohfilm with his enthusiasts with busy lives, bringing larger partner, Benny Drechsel. The company and younger audiences to European arthouse has produced or co-produced 25 films to films and documentaries by offering these date, among them Snow by Aida Begić, films both offline and online through the The River Used To Be A Man by Jan Zabeil, most natural, trusted platform that already A Mysterious World by Rodrigo Moreno, exists for these films: the cinema. Djeca by Aida Begić and Lore by Cate Picl was set up in March 2017 by Anke van Shortland, Harmony Lessons by Emir Diejen and Noortje van de Sande of PR, Baigazin, The Lunchbox by Ritesh Batra, marketing and distribution company Herrie The Young Karl Marx by Raoul Peck. Film & TV. An initial pilot year, during which In 2016 Karsten founded Rohfilm Factory the technology was tested and research and produced 3 Days In Quiberon by carried out into the feasibility of the Emily Atef (Berlinale 2018 competition) and platform, proved that both consumers and What Will People Say by Iram Haq the industry are enthusiastic. And it works. (Toronto 2017 platform competition). Picl is the only service of its kind in the world. Karsten is a member in the European Film Together with 18 independent cinemas and Academy, the German Film Academy and more than 20 distributors and film festivals, on the Managing Board of the German Picl offers new film premieres every week. producers’ association VDFP.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 17 Oana Tarce Joanna Zak Co-Founder and Cultural Film Programmer at New Horizons Manager, CitiZenit Cinema and Producer

Oana Tarce studied Philosophy at the Joanna Zak is a programmer and producer University of Bucharest and has an with 10 years’ industry experience in film, MA in Arts and Culture from Utrecht music and educational events. University. A programmer of New Horizons Cinema in Oana is the co-founder and manager Wrocław since 2012, she before that ran of CitiZenit, an NGO based in Arad, Western her own auteur projects - Kinoranek (a film Romania, dedicated to regeneration education programme for kids) and Orbis projects, cultural events and non- Pictus Cinema (arthouse cinema). formal education. She has been a member of the CICAE jury She has also worked in film distribution and at the Festroia International Film Festival production, and for the last year she has and of the Europa Cinemas Label jury at been collaborating as a programmer and the Quinzaine des Réalisateurs. She is a live communicator for Cinema Arta, a local art cinema enthusiast. house cinema.

18 THE EUROPEAN FILM FORUM THE RATIONALE

There are various EU initiatives and areas The Digital Single Market strategy of regulation which concern the film aims to create opportunities for both industry, including copyright legislation, people and business, and enhance the Audiovisual Media Services Directive, Europe’s position as a world leader in competition law and the Creative Europe the digital economy. The audiovisual programme. However, public financing industry is at the core of this strategy and a number of other regulatory aspects and therefore the European Commission are essentially the domain of Member promotes dialogue between audiovisual States, who provide 30 times more public stakeholders through a range of funding than the EU for the audiovisual formats, including conferences, sector. The European Film Forum’s roundtable discussions, workshops dialogue with stakeholders and Member during film festivals or film and TV States provides opportunities to enhance markets. The process involves a wide the synergies of public actions and variety of players, including Member enables the exchange of expertise and State authorities, the European best practice. Parliament, the European Audiovisual Observatory and European Film Agency Directors (EFADs), as well as national and Europe-wide organisations supporting the film, TV and games industries.

CREATIVE EUROPE MEDIA @ BERLINALE 2018 19 MEDIA-SUPPORTED FILMS @ BERLINALE 2018

3 Tage in Quiberon (3 Days in Quiberon) Unga Astrid by Emily Atef (Becoming Astrid) Figlia Mia by Pernille Fischer Christensen (Daughter of Mine) by Laura Bispuri Las Herederas (The Heiresses) by Marcello Martinessi Touch Me Not by Adina Pintilie Transit by Christian Petzold Game Girls Utøya 22. juli by Alina Skrzeszewska (U – July 22) Land by Erik Poppe by Babak Jalali Lemonade by Ioana Uricaru

Dolmetscher (The Interpreter) by Martin Šulik

20 Cobain MA'OHI NUI, au cœur de l'océan by Nanouk Leopold mon pays (MA'OHI NUI, in the heart of the ocean Den utrolige historie my country lies) om den kæmpestore pære by (The Incredible Story of the Giant Pear) Annick Ghijzelings by Philip Einstein Lipski, Amalie Næsby Fick, Jørgen Lerdam Dikkertje Dap (My Giraffe) by Barbara Bredero Gordon och Paddy (Gordon & Paddy) Black 47 by Linda Hambäck by Lance Daly Los Bando by Christian Lo

CREATIVE EUROPE MEDIA @ BERLINALE 2018 21 CREATIVE EUROPE MEDIA

The Cultural and Creative industries WHAT DOES CREATIVE are among Europe’s most precious EUROPE MEDIA SUPPORT? assets. They promote our cultural and Creative Europe MEDIA supports the EU linguistic diversity, and are also an film and audiovisual industries financially impressive driver of economic growth. in the development, distribution and The Commission’s Digital Single Market promotion of their work. It helps to launch Strategy aims to improve access to digital projects with a European dimension and and audiovisual content. nurtures new technologies; it enables Creative Europe, a programme of the EU, European films and audiovisual works supports culture and audiovisual - not including feature films, television drama, only in the EU, but in countries from documentaries and new media to find Iceland to the Ukraine. It runs from markets beyond national and European 2014-2020 with an investment borders; it funds training and film of EUR 1.46 billion. development schemes. The EU invests more than EUR 100 million annually in the European film and audiovisual industries through Creative Europe MEDIA, the audiovisual sub- programme of Creative Europe. Creative Europe MEDIA enables European films and audiovisual works to be seen and find markets beyond national and European borders and it nurtures innovation, like new technologies.

ec.europa.eu/media

22 CULTURAL CREATIVE AND CREATIVE EUROPE SECTOR DESKS GUARANTEE FACILITY

In the context of limited access There are Creative Europe Desks in each to finance for the cultural and country that is a part of the Creative creative sectors, the Creative Europe Europe programme. These desks are one- programme (2014-2020) of the stop shops for information on the various European Commission earmarked types of support available, and advice EUR 121 million for a financial and technical assistance when applying mechanism acting as insurance to for funding. financial intermediaries (e.g. banks) A full list of these Desks and information offering financing to cultural and about their Creative Europe MEDIA creative sector initiatives. Due to a specialists can be found at: strong market response, an additional ec.europa.eu/programmes/ EUR 60 million was allocated in 2017. creative-europe/contact/ The programme is expected to creative-europe-desks_en generate more than EUR 1 billion in loans for thousands of cultural and creative SMEs. In addition, financial intermediaries will be provided with training to better understand the needs of cultural and creative sector projects. The guarantee scheme is managed by the European Investment Fund, on behalf of the European Commission, and aims at strengthening cultural and creative sector companies’ financial capacity and competitiveness. ec.europa.eu/digital-single-market/en/ financial-guarantee-facility-culture-creative

CREATIVE EUROPE MEDIA @ BERLINALE 2018 23 On January 23, Creative Europe MEDIA launched the 2nd edition of the EU Film Contest to promote European films and connect to cinema lovers and the next generation of filmmakers.

Thousands of film enthusiasts from Participants who correctly answer across Europe participated in the first questions about European films and TV edition of the #euFilmContest in 2017 series put themselves in the running for for a chance to go behind the scenes an amazing experience: 10 people will of the Cannes Festival and discover the travel to the Cannes Film Festival in May European audiovisual industry at work. to learn about the European film industry This year, MEDIA has partnered with: first-hand. European Film Awards (EFA), Europa Film industry professionals are not Cinemas Network, International eligible, but they are encouraged to Confederation of Arthouse Cinemas spread the word and promote the contest (CICAE), International Union of Cinemas to their networks, particularly those (UNIC), European Film Promotion (EFP) reaching out to young people. and European Film and Television Schools to reach even more people passionate about films. wealllovestories.eu/filmcontest Twitter @MEDIAprogEU | Facebook @CreativeEuropeEU #euFilmContest

24 EUROPEAN COMMISSION’S PUBLIC CONSULTATION ON EU FUNDS

The European Commission is in the process of shaping its proposals for all its post-2020 programmes, including MEDIA.

In this context, it has launched a series of public consultations, inviting relevant stakeholders to share their views on the future of the programmes.

Programmes supporting the audiovisual industry are covered by a public consultation on “EU funds in the area of values and mobility”.

The public consultation is open until 8 March 2018.

Webpage of the public consultation https://ec.europa.eu/info/consultations/ public-consultation-eu-funds-area-values-and-mobility_en

CREATIVE EUROPE MEDIA @ BERLINALE 2018 25 #EuropeanFilmForum @MEDIAprogEU