CREATIVE EUROPE MEDIA @ BERLINALE MONDAY 19 FEBRUARY 2018 The Ritz-Carlton, Potsdamerplatz 3, Berlin #EuropeanFilmForum @MEDIAprogEU The aim of the European Film Forum (EFF) is to develop a strategic policy agenda, opening up new perspectives on the challenges and opportunities brought about by the digital revolution. It was set up as the result of a proposal by the European Commission in its 2014 Communication on “European Film in the Digital Era”. In the context of the Commission’s Digital Single Market Strategy, it is essential to discuss how the competitiveness, visibility and innovation capacity of the European audiovisual sector can be enhanced. THE FUTURE OF MEDIA: CONNECTING EUROPEANS THROUGH FILMS Stories are powerful ways of The European Film Forum at the connecting. They build bridges among Berlinale 2018 will be focused on citizens cultures and societies. Films, in and specifically on how the MEDIA particular, reflect the challenges faced Programme of the future will be able to by our societies. Their role has often further connect with them. Discussions been to pave the way for progress, will cover issues such as cultural diversity tolerance, acceptance and inclusion. and how Europe’s quality films can Through creativity and artistic freedom, better reach audiences. The necessity the cinema industry has helped to of strengthening the competitiveness raise awareness on important issues. of Europe’s cinema sector will also be Ultimately, films can touch each debated, in particular given the growing individual with powerful messages importance of promotion and marketing. and thus encourage citizen engagement Prominent stakeholders from the in society. industry, as well as high-level policy- makers both at national and European level, will give their perspectives on these matters and will share their vision on the future of the MEDIA Programme. CREATIVE EUROPE MEDIA @ BERLINALE 2018 1 EUROPEAN FILM FORUM THE FUTURE OF MEDIA: CONNECTING EUROPEANS THROUGH FILMS MODERATOR: Marjorie Paillon 09.30 > 10.00 WELCOME COFFEE 10.00 > 10.10 KEYNOTE SPEECH THE FUTURE OF MEDIA Mariya Gabriel: European Commissioner for Digital Economy and Society 10.10 > 10.35 FILM AND EUROPEANNESS Conversation with Award-winning filmmakers Cristian Mungiu and Radu Mihaileanu 10.35 > 11.30 PANEL 1 DIVERSITY FOR CREATIVITY: REACHING WIDER AUDIENCES Guy Borlée, Coordinator, Il Cinema Ritrovato Ildikó Enyedi, Film Director Karsten Stöter, Film Producer, Rohfilm Factory Oana Tarce, Co-Founder and Cultural Manager, CitiZenit Joanna Zak, Film Programmer at New Horizons Cinema and Producer 11.30 > 11.45 KEYNOTE SPEECH THE FUTURE OF MEDIA AFTER 2020, A CONTRIBUTION TO THE DEBATE Rodolphe Buet, President International, Global Road Entertainment 11.45 > 12.40 PANEL 2 THE COMPETITIVE ADVANTAGE: PROMOTING FILMS THROUGHOUT PRODUCTION AND DISTRIBUTION Isabelle Andrès, Chief Operating Officer, Alchimie Frédéric Bereyziat, Deputy Managing Director, Unifrance Arturo Guillén, Vice President, comScore Clare Jones, Managing Director, Pi Studios 12.40 > 12.45 CLOSING REMARKS Petra Kammerevert, MEP, Chair Committee on Culture and Education 2 EUROPEAN INSTITUTE OF INNOVATION & TECHNOLOGY: POWERING EUROPE’S AUDIOVISUAL INNOVATORS MODERATOR: Marjorie Paillon 14.30 > 15.45 OPENING REMARKS Roberto Viola, Director-General, European Commission (DG CONNECT) MAKING INNOVATION IN EUROPE! Martin Kern, Interim Director, European Institute of Innovation & Technology (EIT) PANEL BRIDGING THE GAP BETWEEN TECHNOLOGY AND THE AUDIOVISUAL CONTENT SECTOR: EXPLORING THE POTENTIAL FOR AN EIT INNOVATION COMMUNITY Maria Luisa García, COO, 3Ants Willem Jonker, CEO, EIT Digital Martin Kern, EIT Interim Director, European Institute of Innovation & Technology (EIT) THE WAY FORWARD Giuseppe Abbamonte, Director Media Policy, European Commission (DG CONNECT) Martin Kern, EIT Interim Director CREATIVE EUROPE MEDIA @ BERLINALE 2018 3 SHOWCASING CREATIVE EUROPE MEDIA MODERATOR: Wendy Mitchell 16.00 > 16.20 OPENING REMARKS Roberto Viola, Director-General, European Commission (DG CONNECT) 16.20 > 17.00 SESSION 1 REACHING WIDER AUDIENCES THROUGH DIGITAL Philipp Hoffmann, CEO, Kino On Demand Joséphine Létang, CEO, La Toile Noortje van de Sande, Joint CEO, Picl 17.15 > 18.00 SESSION 2 CONNECTING AUDIENCES THROUGH INSPIRING STORIES Martichka Bozhilova, Producer and Founder, Agitprop Mette Hoffmann Meyer, CEO & Executive Producer, The Why Foundation Mirsad Purivatra, Director, Sarajevo Film Festival 18.00 > 18.15 CLOSING REMARKS Brian Holmes, Director, Education, Audiovisual and Culture Executive Agency (EACEA) 18.15 NETWORKING DRINKS 4 SPEAKERS FROM THE EUROPEAN COMMISSION Commissioner Mariya Gabriel Roberto Viola European Commissioner for Digital Director-General, DG CONNECT Economy and Society (Directorate-General for Communications Networks, Content & Technology) Bulgarian-born Mariya Gabriel is the current European Commissioner for Roberto Viola is Director-General of DG Digital Economy and Society. CONNECT at the European Commission. She was the Vice-President of the EPP Group He was the Deputy Director-General of DG in the European Parliament from 2014-2017. CONNECT from 2012-2015. Mariya Gabriel was a Member of the European Roberto Viola served as Chairman of the Parliament, EPP/GERB (Citizens for European European Radio Spectrum Policy group Development of Bulgaria) from 2009-2017. (RSPG) from 2012 to 2013, as Deputy Since 2012, Mariya Gabriel has served as Chairman in 2011 and Chairman in 2010. Vice-President of EPP Women. Prior to this she He was a member of the BEREC Board was Parliamentary Secretary to MEPs from (Body of European Telecom Regulators), and the GERB political party within the EPP Group Chairman of the European Regulatory Group in 2008-2009. (ERG) in 2007. She is part of project teams, such as Roberto Viola held the position of Secretary Digital Single Market, Energy Union, Better General in charge of managing AGCOM, the Regulation and Interinstitutional Affairs, Italian communication networks regulator, Budget and Human Resources, and Jobs, from 2005-2012. Prior to this, he served Growth, Investment and Competitiveness. as Director of the Regulation Department As part of the project teams, her and Technical Director in AGCOM from responsibilities include making ambitious 1999-2004. From 1985-1999 he served proposals for the completion of a connected in various positions including Head of Digital Single Market, supporting the Telecommunication and Broadcasting development of creative industries for a Satellite Services at the European Space successful European media and content Agency (ESA). industry, activities that will turn digital Roberto Viola holds a Doctorate in research into European innovation stories. Electronic Engineering and a Masters in Business Administration (MBA). CREATIVE EUROPE MEDIA @ BERLINALE 2018 5 FROM THE EUROPEAN FROM THE EUROPEAN COMMISSION PARLIAMENT Giuseppe Abbamonte Petra Kammerevert Director Media Policy, European MEP, Chair Committee on Culture Commission (DG CONNECT) and Education Giuseppe Abbamonte has been a Director A Member of the European Parliament in DG CONNECT since 2014. His Directorate since 2009, Petra Kammerevert is Chair of is responsible for the development and the Committee on Culture and Education, follow-up of the European regulatory which is responsible not only for culture framework on audiovisual media and and education, but also for information the European Big Data Strategy. society, media, youth and sports policy. Shortly after his appointment as Director, She is also a Member of the Delegation Giuseppe delivered a major Communication to the EU-Montenegro Stabilisation and setting out the Commission’s strategy on Association Parliamentary Committee and a Data called “Towards a thriving data-driven substitute member of the Delegation to the economy” and set up the European Public EU-Albania Stabilisation and Association Private Partnership on Big Data Value. More Parliamentary Committee. recently he delivered the new legislative Prior to becoming an MEP, Mrs Kammerevert, proposal amending the Audiovisual Media who holds a social science degree, was from Services Directive (AVMSD) adopted by the 1992-2002 Scientific assistant to German European Commission on 25 May 2016. MEPs and from 2002-2009 a consultant On 1 July 2016 he took over the new Media to public service broadcaster, ARD. She has Policy Directorate in charge of, amongst been an active member of Germany’s SPD other policies, copyright reform, AVMSD and since 1984 and has held various positions in support to the media industry. the party. In his former positions, Giuseppe Since December 2009, she has been Abbamonte was the head of the electronic a Member of the broadcasting council communications policy unit and then of the of public service broadcaster, WDR and cybersecurity and on-line privacy unit. since October 2010 a Chair of He also has extensive experience in complex the Programme Committee. merger cases and in consumer law. 6 FROM EACEA FROM EIT Brian Holmes Martin Kern Director, Education, Audiovisual and Interim Director, European Institute of Culture Executive Agency (EACEA) Innovation & Technology (EIT) Dr. Brian Holmes is the Director of the Martin Kern has been the Interim Director Executive Agency for Education, Audiovisual and Chief Operating Officer at the EIT since and Culture (EACEA) in Brussels. The 1 August 2014. Prior to joining, he worked Agency is responsible for managing certain at the European Commission for 15 years strands of the European