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COSTA MESA SANITARY DISTRICT for Communications Support and Strategy Services

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COSTA MESA SANITARY DISTRICT for Communications Support and Strategy Services Submission of Proposal COSTA MESA SANITARY DISTRICT For Communications Support and Strategy services Submitted Friday, January 17, 2020, by: Erin Gilhuly Founder & President, CV Strategies [email protected] | ph: 760.641.0739 Palm Desert | Los Angeles | Sacramento cvstrategies.com | [email protected] | 760.776.1766 LOS ANGELES | PalM DESERT | SACRAMENTO January 17, 2020 Nabila Guzman Management Analyst I Costa Mesa Sanitary District 290 Paularino Avenue Costa Mesa, CA 92626 Dear Ms. Guzman, It is our privilege to present the attached proposal to the Costa Mesa Sanitary District regarding Communications Support and Strategy. This proposal is valid for 60 days from the due date of January 17, 2020. We understand the District is looking to retain a consulting firm and professional partner to provide support for strategic communications and outreach. CV Strategies has a long and successful history of helping special districts such as yours increase public engagement and build awareness of programs and services. CV Strategies is a comprehensive communications and public engagement firm with expertise in the water and wastewater industry. We are currently involved in active communications initiatives with more than 70 public agencies throughout California, providing a range of services that include content development, website design, social media, crisis communications, training, media relations, translation, strategic guidance, campaign planning, and graphic design. The main contact for this project is our Vice President, Tara Bravo, who can be reached directly at [email protected] or 510-300-5843. The CV Strategies team is available and standing by to begin work on this project. We look forward to collaborating with you and helping you realize your communication goals. Sincerely, Erin Gilhuly Founder, President CV Strategies [email protected] | ph: 760.641.0739 Office: 760.776.1766 | Fax: 760.776.1760 | [email protected] | cvstrategies.com TABLE of CONTENTS Submittal Letter 2 Description of Firm 5 Firm’s Qualifications 5 Partial Client List 6 Proposals 7 Organizational Structure 8 Organizational Chart 8 Resumes 9 References & Description of Experience 18 Project Overview 20 Detailed Work Plan 21 Task 1 // Communications and Outreach Support 22 Task 2 // Special Support Services 24 Project Schedule 25 Cost Proposal 26 Optional Services Offered 27 Distinguishing Characteristics 28 3 Description of Firm Main Contact: Erin Gilhuly Key Project Contact: Tara Bravo Founder & President, CV Strategies Vice President, CV Strategies [email protected] | ph: 760.641.0739 Ph: 510.300.5843 | Email: [email protected] Legal Name: CV Strategies An S–Corporation, established in 2007 CV Strategies Headquarters (Corporate office) 73700 Dinah Shore Drive, Suite 402 Palm Desert, CA. 92211 Ph:760.776.1766 Fax: 760.776.1760 cvstrategies.com [email protected] 4 Firm’s Qualifications // CV Strategies is a communications and community engagement firm that leverages expertise, influence and instincts to enhance the ways public agencies tell their stories. Founded in 2007 by former television news director Erin Gilhuly, CV Strategies corporation helps clients blend media, messaging and audiences to connect with communities and drive support on the issues that matter. CV Strategies’ staff of 14 is made up of former journalists, news executives and designers who use their storytelling skills to provide value to clients. The firm is currently involved in active, ongoing communications initiatives with more than 100 public agencies throughout California. Our strategists provide support on issues as diverse as branding, strategic planning, crisis communications, public education campaign architecture, and tactical outreach implementation. Our extensive experience makes us adept at crafting effective messaging for organizations with varying stories to tell. The firm has performed comprehensive strategic communications plans for water industry, energy and government clients across California. With offices in Palm Desert, Los Angeles, and Sacramento, our team members leverage their diverse expertise, contacts, and skill sets to support clients across the state. Our firm is deadline-oriented and driven to deliver updates and results that identify measurable targets and achieve progress throughout a project’s scope. We craft plans with a diverse set of tactics that help clients meet their communications objectives with a wide variety of audiences. Our team works to develop innovative solutions to unique outreach challenges. Through planning, research and strategic facilitation, we create cohesive outreach campaigns that generate community awareness and foster support. Continuously educating customers is a part of building a bank of goodwill and credibility with stakeholders. To build the most effective outreach program possible, our consultants collaborate with staff, elected officials and key players. We evaluate past shortcomings and also leverage past success. CV Strategies unites these strategic elements into a tactical framework that reflects the organization’s vision and ensures the achievement of communication goals. THE CV STRATEGIES NEXUS WE KNOW PUBLIC AGENCIES. With over 70 current public agency clients across the state, CV Strategies consultants have an intimate knowledge of municipalities and special districts, and are well versed in the tactics that enhance customer engagement and messaging success. WE UNDERSTAND CALIFORNIA. An extensive portfolio of strategic communication initiatives for public sector and renewable energy clients throughout the state has fostered a deep understanding of the issues that impact California communities. WE ARE SKILLED STORYTELLERS. Our backgrounds in journalism, advertising, design, video and digital production have honed keen storytelling instincts that help create dynamic visuals and compelling copy. WE THINK BIG. Our professionals are experienced in gathering and analyzing information in pursuit of a comprehensive and holistic strategic approach. The guidance and counsel we provide is engineered out of an in-depth understanding of client nuance and need. WE DO ALL OUR WORK IN HOUSE. CV Strategies offers a full suite of in-house creative services – concepting, copywriting, design, web production, photography, videography, social and digital media. This combined-services approach improves control of costs and deadlines, while close interaction between designers, copywriters and account coordinators results in deliverables that are cohesive, targeted, and harmonious. 5 Partial Client List // Below is a brief list of pertinent agencies and cities for which CV Strategies has developed outreach and messaging campaigns: • Association of California • City of Vallejo • Palmdale Recycled Water Authority Water Agencies Joint Powers • Coachella Valley Regional Water • Pico Water District Insurance Authority Management Group • Puente Basin Water Agency • Beaumont-Cherry Valley Water District • Coachella Valley Water District • Rancho California Water District • Bellflower-Somerset Mutual • Coachella Water Authority Water Company • Rialto Water Services & Sanitary District • California Association of Local Agency • Rivers and Lands Conservancy • College of the Desert Formation Commissions • Rowland Water District • Crescenta Valley Water District • California Dates Commission • Salton Sea Action Committee • Cucamonga Valley Water District • California Utility Executive • San Bernardino County Management Association • CV San Superintendent of Schools • Casitas Water District • Desert Cancer Foundation • San Bernardino Municipal Water • Castro Valley Sanitary District • Desert Healthcare District Department • Chino Basin Water • Eastern Municipal Water District • San Bernardino Valley Municipal Conservation District Water District • East Valley Water District • Chino Basin Watermaster • San Diego Miramar College • Elsinore Valley Municipal • City of Banning Water District • San Gabriel County Water District • City of Beaumont • FIND Food Bank • San Gabriel Valley Municipal Water District • City of Chino • First Solar • San Gabriel Valley Water Association • City of Chino Hills • Growing Coachella Valley • San Gorgonio Pass Water Agency • City of Coachella • Hidden Valley Lakes Community Services District • Santa Ana Watershed • City of Corona Project Authority • Hi-Desert Water District • City of Coronado • Santa Clarita Water Division • Indio Water Authority • City of Desert Hot Springs • Santa Clarita Valley Groundwater • Inland Empire/Desert • City of Eastvale Sustainability Agency Regional Consortium • City of Eureka • SCV Water • Jurupa Community Services District • City of Indio • Turlock Irrigation District • La Entrada – New West Communities • City of La Quinta • United Water Conservation District • Large-Scale Solar Association • City of Ontario • Valley County Water District • Main San Gabriel Basin Watermaster • City of Oxnard • Valley of the Moon Water District • Mission Springs Water District • City of Palm Springs • Valley Sanitary District • Moulton Niguel Water District • City of Palm Desert • Walnut Valley Water District • Myoma Dunes Water Company • City of Rancho Cucamonga • West County Wastewater District • NextEra Energy Resources • City of Rialto • West Valley Water District • Norco Community College • City of San Carlos • Western Municipal Water District • OC LAFCO • City of Santa Ana • Zone 7 Water Agency • Palmdale Water District 6 Proposals REFERENCE 1 CLIENT INFORMATION City of Coachella // Coachella Water Authority
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