COSTA MESA SANITARY DISTRICT for Communications Support and Strategy Services

Submission of Proposal COSTA MESA SANITARY DISTRICT For Communications Support and Strategy services

Submitted Friday, January 17, 2020, by:

January 17, 2020

Nabila Guzman Management Analyst I Costa Mesa Sanitary District 290 Paularino Avenue Costa Mesa, CA 92626

Dear Ms. Guzman, It is our privilege to present the attached proposal to the Costa Mesa Sanitary District regarding Communications Support and Strategy. This proposal is valid for 60 days from the due date of January 17, 2020. We understand the District is looking to retain a consulting firm and professional partner to provide support for strategic communications and outreach. CV Strategies has a long and successful history of helping special districts such as yours increase public engagement and build awareness of programs and services. CV Strategies is a comprehensive communications and public engagement firm with expertise in the water and wastewater industry. We are currently involved in active communications initiatives with more than 70 public agencies throughout California, providing a range of services that include content development, website design, social media, crisis communications, training, media relations, translation, strategic guidance, campaign planning, and graphic design. The main contact for this project is our Vice President, Tara Bravo, who can be reached directly at [email protected] or 510-300-5843. The CV Strategies team is available and standing by to begin work on this project. We look forward to collaborating with you and helping you realize your communication goals. Sincerely,

Erin Gilhuly Founder, President CV Strategies [email protected] | ph: 760.641.0739

Office: 760.776.1766 | Fax: 760.776.1760 | [email protected] | cvstrategies.com TABLE of CONTENTS

Submittal Letter 2 Description of Firm 5 Firm’s Qualifications 5 Partial Client List 6 Proposals 7 Organizational Structure 8 Organizational Chart 8 Resumes 9 References & Description of Experience 18 Project Overview 20 Detailed Work Plan 21 Task 1 // Communications and Outreach Support 22 Task 2 // Special Support Services 24 Project Schedule 25 Cost Proposal 26 Optional Services Offered 27 Distinguishing Characteristics 28

3 Description of Firm

Main Contact: Erin Gilhuly Key Project Contact: Tara Bravo Founder & President, CV Strategies Vice President, CV Strategies [email protected] | ph: 760.641.0739 Ph: 510.300.5843 | Email: [email protected]

Legal Name: CV Strategies An S–Corporation, established in 2007 CV Strategies Headquarters (Corporate office) 73700 Dinah Shore Drive, Suite 402 Palm Desert, CA. 92211 Ph:760.776.1766 Fax: 760.776.1760 cvstrategies.com [email protected]

4 Firm’s Qualifications //

CV Strategies is a communications and community engagement firm that leverages expertise, influence and instincts to enhance the ways public agencies tell their stories. Founded in 2007 by former television news director Erin Gilhuly, CV Strategies corporation helps clients blend media, messaging and audiences to connect with communities and drive support on the issues that matter. CV Strategies’ staff of 14 is made up of former journalists, news executives and designers who use their storytelling skills to provide value to clients.

The firm is currently involved in active, ongoing communications initiatives with more than 100 public agencies throughout California. Our strategists provide support on issues as diverse as branding, strategic planning, crisis communications, public education campaign architecture, and tactical outreach implementation. Our extensive experience makes us adept at crafting effective messaging for organizations with varying stories to tell.

The firm has performed comprehensive strategic communications plans for water industry, energy and government clients across California. With offices in Palm Desert, Los Angeles, and Sacramento, our team members leverage their diverse expertise, contacts, and skill sets to support clients across the state. Our firm is deadline-oriented and driven to deliver updates and results that identify measurable targets and achieve progress throughout a project’s scope.

We craft plans with a diverse set of tactics that help clients meet their communications objectives with a wide variety of audiences. Our team works to develop innovative solutions to unique outreach challenges. Through planning, research and strategic facilitation, we create cohesive outreach campaigns that generate community awareness and foster support. Continuously educating customers is a part of building a bank of goodwill and credibility with stakeholders. To build the most effective outreach program possible, our consultants collaborate with staff, elected officials and key players. We evaluate past shortcomings and also leverage past success. CV Strategies unites these strategic elements into a tactical framework that reflects the organization’s vision and ensures the achievement of communication goals. THE CV STRATEGIES NEXUS

WE KNOW PUBLIC AGENCIES. With over 70 current public agency clients across the state, CV Strategies consultants have an intimate knowledge of municipalities and special districts, and are well versed in the tactics that enhance customer engagement and messaging success.

WE UNDERSTAND CALIFORNIA. An extensive portfolio of strategic communication initiatives for public sector and renewable energy clients throughout the state has fostered a deep understanding of the issues that impact California communities.

WE ARE SKILLED STORYTELLERS. Our backgrounds in journalism, advertising, design, video and digital production have honed keen storytelling instincts that help create dynamic visuals and compelling copy.

WE THINK BIG. Our professionals are experienced in gathering and analyzing information in pursuit of a comprehensive and holistic strategic approach. The guidance and counsel we provide is engineered out of an in-depth understanding of client nuance and need.

WE DO ALL OUR WORK IN HOUSE. CV Strategies offers a full suite of in-house creative services – concepting, copywriting, design, web production, photography, videography, social and digital media. This combined-services approach improves control of costs and deadlines, while close interaction between designers, copywriters and account coordinators results in deliverables that are cohesive, targeted, and harmonious.

5 Partial Client List //

Below is a brief list of pertinent agencies and cities for which CV Strategies has developed outreach and messaging campaigns:

• Association of California • City of Vallejo • Palmdale Recycled Water Authority Water Agencies Joint Powers • Coachella Valley Regional Water • Pico Water District Insurance Authority Management Group • Puente Basin Water Agency • Beaumont-Cherry Valley Water District • Coachella Valley Water District • Rancho California Water District • Bellflower-Somerset Mutual • Coachella Water Authority Water Company • Rialto Water Services & Sanitary District • California Association of Local Agency • Rivers and Lands Conservancy • College of the Desert Formation Commissions • Rowland Water District • Crescenta Valley Water District • California Dates Commission • Salton Sea Action Committee • Cucamonga Valley Water District • California Utility Executive • San Bernardino County Management Association • CV San Superintendent of Schools • Casitas Water District • Desert Cancer Foundation • San Bernardino Municipal Water • Castro Valley Sanitary District • Desert Healthcare District Department • Chino Basin Water • Eastern Municipal Water District • San Bernardino Valley Municipal Conservation District Water District • East Valley Water District • Chino Basin Watermaster • San Diego Miramar College • Elsinore Valley Municipal • City of Banning Water District • San Gabriel County Water District • City of Beaumont • FIND Food Bank • San Gabriel Valley Municipal Water District • City of Chino • First Solar • San Gabriel Valley Water Association • City of Chino Hills • Growing Coachella Valley • San Gorgonio Pass Water Agency • City of Coachella • Hidden Valley Lakes Community Services District • Santa Ana Watershed • City of Corona Project Authority • Hi-Desert Water District • City of Coronado • Santa Clarita Water Division • Indio Water Authority • City of Desert Hot Springs • Santa Clarita Valley Groundwater • Inland Empire/Desert • City of Eastvale Sustainability Agency Regional Consortium • City of Eureka • SCV Water • Jurupa Community Services District • City of Indio • Turlock Irrigation District • La Entrada – New West Communities • City of La Quinta • United Water Conservation District • Large-Scale Solar Association • City of Ontario • Valley County Water District • Main San Gabriel Basin Watermaster • City of Oxnard • Valley of the Moon Water District • Mission Springs Water District • City of Palm Springs • Valley Sanitary District • Moulton Niguel Water District • City of Palm Desert • Walnut Valley Water District • Myoma Dunes Water Company • City of Rancho Cucamonga • West County Wastewater District • NextEra Energy Resources • City of Rialto • West Valley Water District • Norco Community College • City of San Carlos • Western Municipal Water District • OC LAFCO • City of Santa Ana • Zone 7 Water Agency • Palmdale Water District 6 Proposals REFERENCE 1 CLIENT INFORMATION City of Coachella // Coachella Water Authority & Sanitary District 1515 Sixth Street, Coachella CA 92236

CONTACT William Pattison, City Manager [email protected] | Ph: 760.398.3502

City of more than 45,000 residents. CV Strategies designs all collateral materials for the city, including bill inserts, fact sheets, signage, billboards, brochures and web sliders; led the rebranding and logo creation for the Coachella Water Authority and Sanitary District. REFERENCE 2 CLIENT INFORMATION Elsinore Valley Municipal Water District 31315 Chaney Street, Lake Elsinore, CA 92530

CONTACT John Vega, General Manager [email protected] | Ph: 951.674.3146 Ext. 8223

Independent Special District with more than 45,000 water, wastewater and agricultural service connections CV Strategies has conducted numerous specialty outreach campaigns for Elsinore Valley Municipal Water District (EVMWD) and provided general communications assistance involving a range of materials such as quarterly newsletters, social media, infographics, videos, legislative handouts, direct mail pieces and website redesign and content development. Work for this client includes creating content and designing PowerPoints for public and industry presentations, as well as educational materials and legally required notices. REFERENCE 3 CLIENT INFORMATION Rowland Water District 3021 Fullerton Road, Rowland Heights, CA 91748

CONTACT Tom Coleman, General Manager [email protected] | Ph: 562.697.1726

Independent Special District serving a population of 58,000. Social media; press releases; website support; advertising design; Strategic Plan development; Proposition 218 rates outreach; design and write annual Consumer Confidence Report; developed a website and collateral for the “What’s Your Water Footprint?” conservation campaign. REFERENCE 4 CLIENT INFORMATION West County Wastewater District 2910 Hilltop Drive, Richmond, CA 94806

CONTACT Lisa K. Malek-Zadeh, General Manager [email protected] | Ph: 510.222.6700 Developed an organizational strategic plan and strategic communications plan; provide customer engagement, including newsletter content and design, press releases, social media and photography; wrote and produced a video series to educate the public about the District’s role in the community.

7 Key Contact/Project Manager: Tara Bravo, Vice President Organizational Structure Ph: 510.300.5843 | Email: [email protected]

Erin Gilhuly CV Strategies is a comprehensive community engagement firm founded President & Founder in 2007 by former news director Erin Gilhuly. CV Strategies has 14 Jude Johnson employees serving more than 100 Business Manager public agencies across California. The team offers a full suite of in-house creative services and accomplished Tara Bravo strategic communications experts. Vice President

Janet Zimmerman Mike Hatton Director of Client Services Director of Multimedia

Arslane Merabet Videographer

Shawn Harkness Beatrice Eslamboly Nisha Wade Lynn Oliva Account Manager Account Manager Account Manager Senior Graphic Designer

About the Project Team // Marcos DeHaro Chief Illustrator CV Strategies President and Founder Erin Gilhuly will serve as project director to ensure all objectives of the proposal are satisfied. Vice President Tara Bravo takes a hands-on approach as project manager, coordinating all team members to drive the project forward. Copywriting and meeting facilitation Jessica Cordova responsibilities are handled by Director of Client Services Janet Zimmerman, with additional copy crafted by Account Managers Nisha Wade and Shawn Harkness. Events will be tackled by Account Graphic Designer Manager Beatrice Eslamboly. Video production will be expertly executed by Videographer Arslane Merabet, led by Mike Hatton, Director of Multimedia. Senior Graphic Designer Lynn Oliva will create the concepts and design compositions, while Chief Illustrator Marcos DeHaro and Jessica Cordova Greg Galindo execute the creative work and website layouts. Website Specialist Greg Galindo will integrate Website Specialist graphics, plugins/tools, and content into any website or digital tool, as needed. Kurt Miller will photograph any required images beautifully. Information on Subcontractors: CV Strategies employs a full complement of in-house designers, Kurt Miller web and social media specialists, content strategists, videographers and photographers. No sub- consultants will be needed for completion of work in this proposal. Photographer

8 760.641.0739 // CV Strategies // [email protected] ERIN GILHULY President & Founder

University of Southern California An Emmy award-winning journalist with over 25 years in the communications industry, Erin Gilhuly is the President and Founder of CV Strategies, a Southern Los Angeles, California California strategic communications and public engagement firm serving corporate, Bachelor of Arts Degree // Broadcast Journalism government and non-profit clients.

EDUCATION Erin has led the communications and public affairs support team and overseen graphics development for myriad cities, water districts, and nonprofit organizations across the state for Pacific Southwest Chapter Emmy // June 2004 more than a decade. As a master trainer and talented mediator, she has provided guidance to Best Newscast Winner numerous government agencies through the strategic planning process, leading workshops and providing key messaging strategies to gain positive public perception. Her insights into the Communicator Award Winner // January 2006 minds of reporters and editors are often one step ahead of the story of the day, offering a highly Breaking News valuable service that is difficult to match. Bill Stout Memorial Award of Excellence Winner // March 2006 WORK EXPERIENCE Best Spot News Coverage Winner // March 2006 PRSA Capella Award // October 2012 CV Strategies // 2007 – Present Western Municipal Water District President Strategic Plan • Owner and operator of strategic communications firm serving large and small clients ABA Stevie Award // June 2015 throughout Southern California and beyond. iEfficient • Has led strategic messaging plans for more than 100 public agencies, including the Water Conservation Website City of Chino, City of Ontario, and Jurupa Community Services District. • Responsible for facilitating and developing award-winning strategic plans for public ABA Stevie Award // June 2015 sector clients. iEfficient • Skilled at demonstrating to clients how to execute the strategic plan, once adopted. Water Conservation Campaign • Specialist in all forms of communication dissemination, including targeted messages PRSA Capella Award // November 2015 that engage stakeholders in the strategic planning process and ultimate buy-in. Elsinore Valley Municipal Water District • Skilled at multiple audience management using public relations, community relations Notice of Public Hearing and government relations. • Responsible for oversight and direction for all client messaging. PRSA Capella Award // November 2015 • Guides City Council, Board of Directors, and Executive Staff through media and iEfficient spokesperson training, providing unparalleled insider feedback. Water Conservation Campaign CAPIO Award of Distinction // April 2016 Kiner Communications // 2006 – 2007 East Valley Water District Vice President, Public Relations Transitioning to Budget Based Rates Responsible for managing all media interaction and public contact points for Kiner CAPIO Award of Merit // April 2016 Communications and its large client base. Rowland Water District Strategic Plan CBS 2 // 2002 –2006

SELECT ACCOMPLISHMENTS News Director PRSA Polaris Award // November 2016 Elsinore Valley Municipal Water District Operated and managed 50-person news department for Palm Springs area CBS affiliate Water Quality Report since station’s launch in the Fall of 2002. PRSA Polaris Award // November 2016 KESQ TV, KUNA TV, KDFX TV // 1996 – 2002 Western Municipal Water Department News Director WRCRWA Outreach Campaign Operated and managed 50-person news department for Palm Springs area ABC affiliate. PRSA Polaris Award // November 2016 Cucamonga Valley Water District KESQ TV // 1995 – 1996 Drought Response Campaign Assignment Manager/Managing Editor CAPIO Award of Excellence // April 2017 Responsible for all news gathering and content management for Palm Springs area ABC Elsinore Valley Municipal Water District affiliate. Water Quality Report KFWB AM // 1993 – 1995 CAPIO Award of Merit // April 2017 News Editor Association of California Water Agencies Responsible for managing news assignments and content gathering for Los Angeles area The New Wave Video all-news radio station. 9 510.300.5843 // CV Strategies // [email protected] TARA BRAVO Vice President

California State University, East Bay Tara has been key in translating highly technical information into visual materials that Hayward, California are accessible and compelling. She has served as the architect of multiple, complex strategic outreach efforts that included enhanced website design and development Bachelor of Science // Business and brand implementation. Her knack for designing public engagement material has Administration created award-winning collateral and user-friendly government documents. Graduated Cum Laude In addition to running her own graphic design business for seven years, Tara Bravo has managed marketing teams, coordinated sales campaigns, developed relationships with vendors and built Cogswell Polytechnical College new ones with clients before joining CV Strategies in 2010. Sunnyvale, California EDUCATION Computer Arts Focus WORK EXPERIENCE

PRSA Capella Award // October 2012 CV Strategies // 2010 – Present Western Municipal Water District Vice President Strategic Plan • Expert communications strategy consultant for the Inland Empire’s largest ABA Stevie Award // June 2015 communications firm. iEfficient • Has designed, managed and implemented strategic messaging plans and social media Water Conservation Website campaigns for numerous public agencies and municipalities, including the cities of ABA Stevie Award // June 2015 Coachella, Oxnard, and Indio and their water and sewer utilities. iEfficient • Designs award-winning strategic plans, Proposition 218 notices and Water Conservation Campaign conservation campaigns. • Navigates a varied list of clients through a multitude of media, messaging, PRSA Capella Award // November 2015 and audiences. Elsinore Valley Municipal Water District • Builds and develops relationships with local media to enhance messaging opportunities. Notice of Public Hearing • Responsible for leading the development of collateral for a multitude of client needs, PRSA Capella Award // November 2015 including strategic plans, newsletters, postcards, brochures, reports, data sheets, iEfficient letterhead, and business cards. Water Conservation Campaign • Designs websites and other online presence, including bill estimators and rates microsites. CAPIO Award of Distinction // April 2016 East Valley Water District Transitioning to Budget Based Rates Bravo Expressions // 2003 – 2010 President & Founder CAPIO Award of Merit // April 2016 Designed logos, brochures, datasheets, letterhead, websites, etc. Developed collateral and Rowland Water District website presences for community college clients. Coordinated multiple tradeshow booths Strategic Plan and conferences including: the Infosys Annual Conference and the William Berry Campaigns

SELECT ACCOMPLISHMENTS PRSA Polaris Award // November 2016 presence at the American Association of Community Colleges Conference. Elsinore Valley Municipal Water District Water Quality Report GMG Distributors // 2006 – 2007 PRSA Polaris Award // November 2016 Marketing Manager Western Municipal Water Department Raised $120,000 of marketing support through vendor relations for 2007, an increase of WRCRWA Outreach Campaign 23.05% over the previous year. Produced and coordinated the printing of quarterly catalogs. PRSA Polaris Award // November 2016 Designed, wrote and implemented the 2007 Marketing Program. Cucamonga Valley Water District Drought Response Campaign Bay Advanced Technologies // 2000 – 2003 Marketing Coordinator CAPIO Award of Excellence // April 2017 Elsinore Valley Municipal Water District Designed company website, corporate brochure and all corporate collateral. Handled all event Water Quality Report planning in regards to both parties for customers and employees. Created and coordinated all tradeshow presences from 2001-2003, including setup and teardown. CAPIO Award of Merit // April 2017 Association of California Water Agencies The New Wave Video 10 909.214.8792 // CV Strategies // [email protected] JANET ZIMMERMAN Director of Client Services

With decades of journalism experience, Janet brings strong storytelling and editing California State University skills to her work with public agency clients. Janet’s ability to transform complicated, Long Beach, California technical information into content that is relevant, readable, and compelling has been Bachelor of Arts // Journalism recognized nationally, with a Pulitzer Prize nomination for water reporting. Along with her wide-ranging media connections and story instincts, Janet is skilled at delivering University of California information on multiple platforms, and creating engaging written content that empowers Los Angeles and influences diverse audiences. Janet’s all-encompassing experience helps her in crafting Undergraduate successful strategic planning for clients in a variety of industries.

EDUCATION WORK EXPERIENCE

CV Strategies // 2016 – Present Director of Client Services • Provides strategic communications consultation for diverse groups of corporate, Public Relations Society of America, government and non-profit clients. Inland Empire Chapter // • Has crafted custom communications plans for public agencies such as City of Rialto, Secretary Basin Technical Advisory Committee, and the Desert Healthcare District. • Facilitates stakeholder interviews, focus groups and workshops to develop strategic California Newspaper Publishers communications plans. Association // • Performs account management services, including writing, media relations, collateral development and review, video production and media buying. Better Newspapers Contest • Develops sound messaging for lobbying and legislative communications that meet First Place, Feature Story: “Autism: The Struggle strategic goals. Within” • Coordinates advertising campaigns that successfully convey key messages and motivate target audiences. Pulitzer Prize Nominee // Coverage and special projects: “Reckoning The Press-Enterprise // 2002 – 2016 With Homelessness,” “Crisis on Tap,” about Staff Writer California’s water issues, and “Breaking the • Writing specialist on water issues and the environment for an external audience Silence,” about sexual assault. of 250,000. • Extensive public interaction, customer relations and relationship building with leaders USA Today // in the community. Responsibilities included coordinating and creating visuals, editing Rewrite desk content, and interacting with customers on Twitter, Facebook and blogs.

The San Bernardino Sun // 1990 – 2002 SELECT ACCOMPLISHMENTS Staff Writer Columnist and reporter generating centerpiece trend stories with graphics and photos; Metro reporter covering healthcare, city and county government, police, courts and breaking news, often working independently under extraordinary circumstances such as wildfires.

The Daily Pilot, Costa Mesa // 1989-1990 Staff Writer Metro reporter covering police and general assignment stories.

City News Service // 1987-1989 Reporter/Editor Orange County Bureau Chief, coordinating county coverage and news reporting for a regional wire service. Los Angeles general assignment news reporter and weekend editor.

11 323.394.1277 // CV Strategies // [email protected] MIKE HATTON Director of Multimedia

Indiana State University Mike’s innovative and creative approach to video and filmmaking has earned him Terre Haute, Indiana widespread recognition in the fields of news and entertainment. He is a master storyteller behind the camera, with the ability to transfer his vision to film and address both the big Bachelor of Science // Radio-TV-Film picture and the details of a client’s project. Mike utilizes humor and candor to direct his subjects while putting them at ease. The Second City Conservatory Comedic Writing & Improvisation In addition to his talent behind the camera, Mike is also an actor, comedian and on-air personality. He has contributed and reported for numerous TV and web outlets, starred in several feature films, and often performs live sketch and stand-up comedy.

EDUCATION WORK EXPERIENCE

CV Strategies // 2017 – Present Videographer & Producer • Oversee film & video projects from concept to completion, create and develop formats to pitch. Award-winning producer with experience • Facilitates on-site media training, including AV support, camera grip, and in scripted, unscripted, news, game show, immediate playback. industrials, and commercials • Direct and manage video production shoots, including coordination of camera crews and drone footage. Producer of over 100 local television • Conduct client interviews to be incorporated into multimedia productions. commercials • Edit long and short form videos for use in broadcast, online and social media distribution. American Film Market Telly Award 2014 // Ton of Hats // 2009 – Present Featured Producer Success Story President/CEO Telly Award 2012 // Best Broadcast Management of seven-figure budgets on projects featuring cast and crews ranging from one to Commercial – Director/Producer over 100 people.

Telly Award 2011 // Broadcast Animation – Cord Media Company // 2007 – 2009 Director/Producer Vice President / Executive Producer Telly Award 2004 // Film/Video Broadcast Ran day-to-day operations of a successful advertising agency. Worked with clients specializing Feature in real estate, medicine, and casinos.

Associated Press Award 2002 // Best KESQ News // 2007 – 2009 Investigative Report Producer / Entertainment Reporter

SELECT ACCOMPLISHMENTS Shot, wrote, edited, and reported for morning news, 6:30 p.m. entertainment news, and sponsor integrated advertorial segments.

Partial Client List . NBC/Universal University of Southern California Shed Media – Warner Bros Los Angeles Magazine Showtime Networks Starz Spotlight 29 Casino AutoTrader.com HBO Spike TV Los Angeles Unified School District General Electric

12 TECHNOLOGY EDUCATION Associate of Associate Arts //Liberal Arts Palm Desert, California College oftheDesert and TelevisionCinema Arts Bachelor of Arts // Northridge, California California StateUniversity Cameras // Software // Licensed DroneOperator Panasonic Arri Leica Canon C-100/300 Canon DSLRs Adobe Illustrator Premiere Pro Final CutPro Photoshop 323.836.3502 //CVStrategies // [email protected] ARSLANE MERABET Samsung andmore for televisionads ofnational museums andfineartgalleriesledthecreation Apple, BestBuy, video intoart. Inadditiontorunninghisownproductioncompany, Arslane hasdocumentedworkfor of videoproduction. HeutilizesPhotoshop, FinalCutPro, PremierProand toturn Adobe Illustrator filmmaker,As acreative contentproducerandbranddirector, aspect Arslaneisexperiencedin every help turncomplicatedconceptsintoaccessibleandengagingvisualcontent. production totheclosing assignment. credits onevery skills Andhisstrongstorytelling of aclient’s needsandgoals, coupledwithhisskillfulcamerawork, iscarriedfrompre- development ofcommercials, projects. brandedcontentanddocumentary Hisconsideration Arslane Merabetisanimaginativeandinspiredeyebehindthecamera, havingled Palm SpringsArtMuseum//2015–2019 Marketing &ContentProducer Scene Creative//2015-2019 Video Artist Desert X//2017-2019 &Producer Videographer CV Strategies//2019–Present Cinematographer, ContentEditorandProduction Assistant Content//2014-2016 Anonymous Video Artist Coachella MusicandArtsFest //2015–2018 Video Artist Work Experience Palm Springs Art Commission. theHardRockHotel, campaignsfor and created CoachellaFest, PalmSprings Art Museumand Conceptualized, designed,for variousclientsandaccounts, videos filmedandeditedshort-form thesametime. into anotherspaceat monitor insidesixemptystorefrontsintheCoachella Valley andMexico, visitorsaglimpse giving for thebiannualartevent.for theirartwork film videocontent Marcelle’s workinvolvedatelevision artiststo artistCinthiaMarcelleandotherinstallation withBraziliancontemporary Collaborated • • • • • computer props to appear realisticon camera.computer propstoappear Buy, Apple, IntelandSamsung. tointeractwithphoneand Coachedactors ontheproperway Best onthescreen ofelectronicdeviceswithinadsfor Filmed andeditedallcontentdisplayed onallCoachellaandGoldenvoicesocial mediaoutlets. thesameday tobefeatured quickly Filmed, duringtheannualfestival. documentedandeditedartinstallations Contentwasedited years inarow. shooting bandperformances. themuseum two The videocampaignhelpedraise$1 millionfor theGalenMuseum, eventat FirstFriday themonthly videosfor and Created includinginterviews Videographer Collaborates withclientstodeterminevisionandgoals. Collaborates additionalfootage. dronetogather Operates Guides videoprojectsfromconcepttocompletion. multipleclients. andprioritizesvideoprojectsfor Manages Conceptualizes, develops, videocontent. shootsandeditsinnovative 13 TECHNOLOGY EDUCATION Minor inSpanish Bachelor of Arts //GlobalStudies Concentration Public Relations Bachelor of // Arts inCommunication Tacoma, Washigton Pacific LutheranUniversity Adobe CreativeSuite// Microsoft Office// Dreamweaver InDesign Illustrator Photoshop Word PowerPoint Outlook Excel 360.481.0391 //CVStrategies // [email protected] NISHA WADE agencies make her a valuable strategist. makeheravaluable agencies outreachchallenges.counsel totackleany Heruniquetalents, enthusiasmandknowledgeofpublic district oralargecitygovernment, toprovidetacticalandpracticalcommunications Nishaisable socialmediacampaigns,engaging press releases, and collateral. is a small special Whether the agency campaigns. andcommunications Nisha builds outreach planning strategies Shewritesandfacilitates community outreachandeducationeffortsthatfosterpublicengagementsupport. their goalsandobjectives. Nishaspecializesinthetacticalimplementationoftargeted team. Her ability to develop dynamic content helps public and private sector clients realize Nisha bringsstrongcommunicationinstinctsandskillfulwritingtotheCVStrategies Communications Manager Communications and HousingDivision//2010–2014 Department ofCommerce, Community Services Owner Nisha Wade PhotographyandNishaWade Communications//2015–2018 Account Manager CV Strategies//2018–Present Community andPublicOutreachSpecialist Tacoma/Pierce CountyHOV//2008–2010 Washington StateDepartmentofTransportation, Manager Communications Department ofCommerce, Division//2008–2010 BusinessServices Work Experience Account Manager Fairness Program Campaign,Fairness Program Housing Trust FundCampaigns. level. theprogram and at Examplesinclude: EarnedIncome Tax CreditCampaign, Foreclosure Developed, managed, plans–both divisionwide andexecutedcomprehensivecommunication included eventphotography, portraits, lifestyleanddocumentary. sessions,Attended photography tookandeditedpictures, deliveredfinalgalleries. Sessions website content, andprovidedmediarelations. pressreleases,created messages, developedtalkingpointsandkey wrotesocialmediaand plans, planningandbuiltcomprehensivecommunication communication strategic Facilitated • • • • • • Created, managed, andoutreach plans. ofcommunication andledthedelivery includingfactsheets, thedevelopmentofoutreach materials coordinated graphics, andposters. and brandtoensure consistencybetweenmaterials Developed andmaintainedHOVProgram Summit. as theEnergy retention, expansion, in andcreation Washington state, eventssuch includingindividualplansfor Developed, managed, business plansaimed at andexecutedcomprehensivecommunication Facilitates and implements outreach campaigns and public engagement efforts. andimplementsoutreachcampaignspublicengagement Facilitates plans, communication Builds strategic andtacticalimplementation. outreachstrategies clientwebsites,Manages socialmediaaccountsandotheronlinepresence advertisements, billinserts, andmore. ofoutreachcollateral, variousforms for Copywriter includingsocialmedia, newsletters, as theCrescenta Valley Water DistrictandIndio Water Authority. such citiesandpublicagencies plansfor messaging strategic andfacilitated Has coordinated offices acrossthestate. InlandEmpire’s consultantfor communications Strategic firm, largestcommunications with 14 760.880.5125 // CV Strategies // [email protected] LYNN OLIVA Senior Graphic Designer

With a deep understanding of the graphic design industry, Lynn combines professionalism Art Institute of California and creativity to tap into her clients’ visions and help them realize their goals. Working Inland Empire, California closely with various public agencies has helped Lynn develop an understanding of the Bachelor of Science // Graphic Design intricacies of diverse communications techniques. With attention to detail and deadlines, Lynn’s expertise flourishes in a communications environment. A graduate of the Art Institute of California, Lynn is skilled in Photoshop, Illustrator, InDesign and After Effects, among others. Lynn understands the aesthetic value and care that must be put into print and web design to maximize business and customer satisfaction. EDUCATION Work Experience

Adobe Creative Suite // CV Strategies // 2015 – Present After Effects Senior Graphic Designer Audition • Develops a multitude of engaging and creative collateral, including strategic plans, award- Flash winning Proposition 218 notices and Consumer Confidence Reports, newsletters, bill Illustrator inserts, legislative documents, posters, and handouts. InDesign • Designs strategic communications plans and branding campaigns for clients, including Photoshop the City of Rancho Cucamonga, San Bernardino County Community Vital Signs initiative, Premier Pro and Rivers and Lands Conservancy. Website Design // • Builds original and successful outreach concepts and advertising campaigns. HTML/CCS • Develops effective branding strategies and design elements associated with brand Wix/Squarespace implementation – including logos, infographics, maps, iconography, and color swatches. • Creates brand manuals and graphic libraries to ensure consistency, protect brand equity Microsoft Office // and identity, and increase brand awareness across all platforms.

TECHNOLOGY Access • Assists in designing website content and graphics. Excel PowerPoint • Assists in the translation of newsletters, CCRs, Public Hearing Notices and more. Word The Home Depot // 2014 – 2015 Sign Captain Designed promotional posters and banners for the HR department and developed a series of hand-made poster art as an in-store designer. PRSA Capella Award // November 2015 Elsinore Valley Municipal Water District E-Works Media // 2014 – 2015 Notice of Public Hearing Graphic Designer As a contracted designer, developed layout and editorial designs, infographics, illustrations, PRSA Polaris Award // November 2016 logo designs, and truck wraps. Elsinore Valley Municipal Water District Water Quality Report MOSA Wellness Center // 2011 – 2012 CAPIO Award of Excellence // April 2017 Receptionist & Data Entry Clerk Elsinore Valley Municipal Water District Enlisted and assisted 60 patients daily along with data entry upkeep. Water Quality Report Black & White Ink // 2007 – 2009 Medical Biller Coded daily hospital, doctor and worker’s compensation visits. Maintained patient demographics current. Computed all payments, collections issues and charges.

Target Corp. // 2005 – 2007 Cash Office Specialist Audited and balanced safe and cashier’s change banks; ordered, maintained and distributed change for about 25 registers. Prepared bank deposits and submitted bank withdrawals. SELECT ACCOMPLISHMENTS Guest Services Supervisor, Front End Team Lead, and Hospitality Trainer. 15 951.224.2776 // CV Strategies // [email protected] MARCOS DEHARO Chief Illustrator

Art Institute of California Marcos is a visual communicator who brings an edgy and innovative style to graphics Inland Empire, California and video at CV Strategies. He utilizes his unique artistic sense to create eye-catching illustrations and layouts for custom marketing materials and advertising. Bachelor of Science // Graphic Design Prior to working with CV Strategies, Marcos was the Art Director for a printing company in Riverside, where he was born and raised. As Art Director, Marcos supervised all creative design and facilitated print efforts with expert knowledge of color, texture, and dimension to produce high-quality print and design materials for clients. He perfected his pioneering approach at the Art Institute of California, where he mastered Photoshop, Illustrator, InDesign and Audition. EDUCATION Work Experience Adobe Creative Suite // CV Strategies // 2017 – Present Audition Chief Illustrator Illustrator InDesign • Edits and assembles video footage and animations to ensure logical sequencing, smooth Photoshop transitions, and crisp audio. Premier • Assists in the artistic development of various outreach materials, including posters, handouts, advertisements, and reports. Website Design // • Designs essential branding collateral for clients, including the City of Coachella, Rivers HTML/CCS and Lands Conservancy and Basin Technical Advisory Committee (BTAC). Microsoft Office // • Assists in brainstorming sessions and the development of advertising campaigns. Excel • Facilitates printing efforts from simple to sophisticated documents. PowerPoint

TECHNOLOGY Word Printing Connection, Inc. // 2015 – 2017 Art Director Managed and approved artwork produced in-house. Maintained excellent customer service relationships between clients, design team, pressmen, deliveries and accounting.

Picture People // 2015 Photographer As a photographer for an established chain-studio, conceptualized photography themes, Ambassador & Peer Mentor // 2009 – 2013 provided excellent customer service and managed client appointments. Art Institute of California - Inland Empire Artworx Print // 2014 – 2015 ADDY Award // 2013 Graphic & Web Designer Human Rights Foundation - Discrimination Designed the company’s branding collateral (such as the website, social media compositions, Outdoor Campaign & print collateral) and created artwork for clients. ADDY Award // 2013 Branding and personalized Stationery for local Neverland Fabrics // 2014 – 2015 non-profit organization Textile Designer ADDY Award // 2014 Conceptually designed textile patterns used for fabric prints and played an active role in client Redesigned brand identity for the family-owned services and customer surveys. produce & wine company Ojai Foods County of San Bernardino: Elections Office // 2014 – 2015 ADDY Award // 2014 Graphic & Web Designer Poster advertisement Designed graphics and implemented iconography throughout individualized website ADDY Award // 2014 extensions for voting records in the San Bernardino County. Personalized stationery set SELECT ACCOMPLISHMENTS

16 951.224.2776 // CV Strategies // [email protected] GREG GALINDO Web Specialist

College of the Desert Greg is a coding specialist with strong design instincts and aesthetic sense. His deep Palm Desert, California technical background in HTML, CSS, XML, and Javascript, as well as a wide range of technical platforms and languages, ensures that the right tool for the job is always Studied communications at hand. Mount San Antonio College He is accomplished at web design, database integration and construction, complex coding, and Walnut, California quality assurance functions. Greg’s extensive experience includes payment collection, custom Studied communications unique design work, incorporating stock images, sliders, sitemaps, social media page designs and complete deployment. EDUCATION Work Experience Adobe Creative Suite // CV Strategies // 2017 – Present Illustrator Web Designer Photoshop • Responsible for web development, coding, and consistency with transferring outreach Website Design // materials into designed themes. HTML/HTML5 CSS/CSS3 • Maintains website information up to date in timely and relevant manner. XML • Updates rate data for clients including but not limited to Mission Springs Water District PHP and Elsinore Valley Municipal Water District. Javascript WordPress Selected Website Accomplishments // 2017 – Present Rivers & Lands Conservancy

TECHNOLOGY riversandlands.org Redesigned website to add section for visitors to support the organization. This includes direct donations and through PayPal and information about setting up recurring donations, corporate matches and more.

We are TID wearetid.com Created separate Turlock Irrigation District sub-branding website that incorporates video and social media. A mobile version was also created, and both feature infographics and buttons so content can be shared on social media.

SCV Water yourscvwater.com Created full website design for the newly created Santa Clarita Valley Water Agency, integrating content from smaller districts that were dissolved to form the new agency.

Additional Website Work:

ACWA/JPIA Elsinore Valley Municipal MIH Water Treatment acwajpia.com Water District mihwater.com Coachella Water Authority evmwdcapacityfees.com Puente Basin Water Agency & Sanitary District Coachella Water Authority puentebasin.com Conservecoachella.com & Sanitary District Deloach & Associates Turlock Irrigation District conservecoachella.com deloachassociates.com tiddonpedro.com California Utility Executive IEfficient Growing Coachella Valley Management Association iefficient.com growingcoachellavalley.com cuema.org 17 References & Description of Experience

REFERENCE 1 CLIENT City of Coachella // Coachella Water Authority & City of more than 45,000 residents. CV Strategies INFORMATION Sanitary District designs all collateral materials for the city, including bill 1515 Sixth Street, Coachella CA 92236 inserts, fact sheets, signage, billboards, brochures and web sliders; led the rebranding and logo creation for the CONTACT William Pattison, City Manager [email protected] | Ph: 760.398.3502 Coachella Water Authority and Sanitary District. REFERENCE 2 CLIENT Elsinore Valley Municipal Water District Independent Special District with more than INFORMATION 31315 Chaney Street, Lake Elsinore, CA 92530 45,000 water, wastewater and agricultural service connections CV Strategies has conducted CONTACT Greg Morrison, Government Relations Officer numerous specialty outreach campaigns for Elsinore 951.674.3146 Ext. 8229 | [email protected] Valley Municipal Water District (EVMWD) and provided general communications assistance involving a range of materials such as quarterly newsletters, social media, infographics, videos, legislative handouts, direct mail pieces and website redesign and content development. Work for this client includes creating content and designing PowerPoints for public and industry presentations, as well as educational materials and legally required notices. REFERENCE 3 Independent Special District serving 24,000 CLIENT Hi-Desert Water District INFORMATION people. Outreach and collateral development for water 55439 29 Palms Highway, Yucca Valley, CA 92284 and sewer services agency, including special event planning and support; campaign development; fact CONTACT Jennifer Poland, Communications Officer sheets; educational and time-lapse construction videos; [email protected] | Ph: 760.228.6269 PowerPoint presentations; articles; website design; 218 Notice; rate hearing support; and educational materials. REFERENCE 4 CLIENT Rowland Water District Independent Special District serving a population INFORMATION 3021 Fullerton Road, Rowland Heights, CA 91748 of 58,000. Social media; press releases; website support; advertising design; Strategic Plan development; CONTACT Proposition 218 rates outreach; design and write annual Tom Coleman, General Manager Consumer Confidence Report; developed a website [email protected] | Ph: 562.697.1726 and collateral for the “What’s Your Water Footprint?” conservation campaign.

18 References & Description of Experience REFERENCE 5 CLIENT City of Santa Ana City of 337,716 residents. Led outreach efforts for INFORMATION 215 S. Center Street, Santa Ana, CA 92703 a water rate increase in 2019 that included content creation and design of the Proposition 218 Notice; CONTACT development of a PowerPoint presentation and talking Rudy Rosas, Principal Civil Engineer points for City Council members; designed signage, [email protected] | Ph: 714-647-3379 a postcard and speaker cards; and facilitated public meetings. REFERENCE 6 CLIENT West County Wastewater District Independent Special District serving a population INFORMATION 2910 Hilltop Drive, Richmond, CA 94806 of more than 100,000. Developed an organizational strategic plan and strategic communications plan; provide CONTACT customer engagement, including newsletter content and Lisa K. Malek-Zadeh, General Manager design, press releases, social media and photography; [email protected] | Ph: 510.222.6700 wrote and produced a video series to educate the public about the District’s role in the community.

19 Project Overview the Costa Mesa Sanitary District must be prepared to effectively tell its story to an increasingly involved public. This challenge requires the right approach. We understand the District is seeking the services of a well-qualified firm to provide ongoing communications and outreach support to increase community engagement and awareness of District programs and services.

CV Strategies recognizes the power of successful communication; our firm is actively engaged in outreach for more than 100 public agencies throughout California, including municipalities, schools and special districts. The development and strategic deployment of messaging is one of the key services we offer as it helps organizations transform and enhance the ways they convey information to customers and develop long-lasting trust.

A hallmark of our work is the close collaboration we have with clients. We will meet regularly and keep staff updated on progress in regular phone calls and in-person meetings. We will start with an audit of current District communications, including social media and the website, to gauge opportunities and assess existing branding. This step will help us develop an overall communications strategy to keep the public informed. As part of this project, CV Strategies will provide the District with written content, social media, graphic design services, videos, translation, media relations, strategic counsel, training, and scheduling calendars. Outreach efforts will include performance benchmarks for measuring audience penetration and return on investment.

As with any communications and outreach effort, strategic counsel is an important component. CV Strategies will draw on its extensive experience and innovative approaches to provide recommendations for enhancing the District’s messaging. Our services will include unwavering support for communication projects, initiatives, and campaigns, offering techniques for countering misinformation and misconceptions, and enhancing relationships to increase buy-in and support while strengthening community partnerships.

At CV Strategies, many of our specialists are former journalists and newsroom executives who are able to quickly turn projects and are responsive to deadlines. We possess the skills, knowledge and practical experience crafting successful outreach programs with a diverse set of tactics that help clients meet their communications objectives. Our team will help the Costa Mesa Sanitary District develop innovative solutions to unique outreach challenges. Through research and strategic facilitation, we will create a Strategic Communication Plan for the District that generates community awareness and fosters support on important issues.

Continuously educating customers is a part of building a bank of goodwill and credibility with stakeholders. To build the most effective communications program possible, our consultants will collaborate with staff, elected officials and key players. We will evaluate past shortcomings and leverage past success to build a tactical framework that reflects the organization’s vision and ensures the achievement of communication goals.

CV Strategies’ 14-member team provides comprehensive communications services, from strategizing and copywriting to graphics and video. This approach is beneficial for our clients from a cost-containment standpoint because all work is done in-house and does not require subcontractors.

20 Detailed Work Plan

21 Task 1 // Communications and Outreach Support CREATE DYNAMIC CONTENT, VISUALS AND MESSAGING TO BUILD AWARENESS AND CONVEY DISTRICT PRIORITIES ACROSS MULTIPLE PLATFORMS CV Strategies will work with Costa Mesa Sanitary District staff to identify target audiences, Goals: goals and objectives, and messaging strategies to keep the public up to date on the Assess current District’s activities, projects and other relevant information. We are prepared to champion, communication efforts manage, and monitor the use of all forms of communication by the District, including social and needs media, the website, video and print materials. Analyze brand reach The project will begin with a kickoff meeting with staff to identify project expectations and and effectiveness timelines. We will review the website, social media and other communications to identify strengths and determine the style and delivery of communications. Enhance District outreach and public engagement CV Strategies provides similar services to numerous other public agencies across California, Support ongoing particularly water and wastewater districts, and will utilize this experience to develop timely, communications efforts targeted content and messaging based upon information exchanged at regular, in-person meetings and other interactions throughout the duration of this partnership. Increase public awareness of the District and the valuable Deliverables: services it provides Kickoff Meeting Collateral Graphic Design Ensure transparency Communications Public/Media Written Content Expand opportunities for Assessment Relations Website Support information sharing Brand Analysis Social Media Outreach Calendar Help cultivate an active Mailing List Presentation and voice and presence in Event Support Translation the community SUBTASK APPROACH Meet with District staff to discuss project expectations, collect outreach materials and any community KICKOFF MEETING surveys for review, analyze recent strategies and set a timeline for updates and deliverables.

COMMUNICATIONS Research and review all outreach materials, including collateral, publications, website, social media, traditional media coverage. Analyze public perception and assess the District’s relationship ASSESSMENT with area media. Provide a written report detailing the findings. Gather information related to awareness of the current brand identity. The team will assess whether the images and messages of the District are consistent and if they effectively and accurately BRAND ANALYSIS communicate the Board’s approach to governance and sense of community. Provide a written report detailing the findings. Gather customer contact information and develop a mailing list for timely distribution of District MAILING LIST news via email blasts and text messages. CV Strategies will work with District staff to develop fact sheets, bill inserts, advertising and other COLLATERAL customer engagement tools to advance outreach and increase awareness of programs, events and campaigns. PUBLIC/MEDIA Coordinate with staff to identify topics and create content for news releases, articles, e-notifications, website content, letters to the editor and opinion/editorial pieces, as needed. The CV Strategies RELATIONS team will be available 24/7 to assist with public information needs and emergencies. 22 Task 1 // Communications and Outreach Support SUBTASK APPROACH Create and schedule dynamic and engaging social media content including graphics, photos, videos, links, and other resources for Eventbrite, Evites, Nextdoor, Facebook, Twitter and Instagram. SOCIAL MEDIA Content will be submitted to the District one month in advance for approval. Advise staff on the use of social media platforms. Provide opportunities for transparent, two-way communication with all interested groups and PRESENTATION AND individuals. Plan and coordinate all events, public meetings, and community forums, and prepare presentations, speeches, talking points and/or take-away materials. Provide technical assistance EVENT SUPPORT with audio/visual presentations, website enhancements, and create visual display boards for events. Utilizing our broad experience with public agencies, CV Strategies will create appealing layouts and GRAPHIC DESIGN infographics with a clean, modern appearance that blends with the overall branding of the Costa Mesa Sanitary District. CV Strategies will develop engaging content for collateral, reports, speeches, website and outreach WRITTEN CONTENT campaigns that supports the District’s key messages and strategic priorities.

Provide website content management, graphic design, stories, tips, and additional resources to WEBSITE SUPPORT inform and engage visitors.

Provide custom photography services of District infrastructure and personnel to augment collateral, PHOTOGRAPHY social media and website content.

CV Strategies maintains a video staff to collaborate on ideas, write scripts, film, edit and produce VIDEO live and animated videos to produce content that supports District initiatives. As part of the overall communications effort, a 12-month calendar detailing key events and OUTREACH CALENDAR milestones will be maintained, along with plans for executing the information through various communication tools, including the website and social media. TRANSLATION When bilingual collateral is needed or desired, CV Strategies will provide prompt translation of SERVICES content and custom graphics.

23 Task 2 // Special Support Services PROVIDE STRATEGIC COMMUNICATIONS SUPPORT, PLANNING AND COUNSEL TO BUILD A FOUNDATION FOR ONGOING COMMUNITY OUTREACH AND EDUCATION CV Strategies offers communications support that is based on a client’s goals and challenges Goals: and focused on the audience they need to reach. Understanding the issues, shaping the Respond to District’s message and preparing compelling written materials are essential components of effective communication needs strategic communications efforts. Refine and customize Using feedback obtained throughout the process, CV Strategies specialists will author a communication strategies to custom Strategic Communications Plan for the District that details optimal communications meet specific initiatives practices for target audiences. Strategies in the plan will be intended for staff to follow to Provide strategic guidance ensure that the organization’s brand of excellence is consistent and embodied in all District on messaging communications. Enhance the quality and The Plan will detail how collateral materials should be utilized and what activities are most quantity of community important to prioritize in terms of brand identity. Various communication channels will be engagement considered and specified for best use of the organization’s resources. Recommendations Ensure communications will be accompanied by implementation strategies, an associated timeline with completion efforts reach the and performance indicators, and training. appropriate audiences

Deliverables:

On-call Services Strategic Implementation Plan Training Communications Plan Strategic Counsel Evaluation Methodology SUBTASK APPROACH Provide additional outreach services as requested by the District, including assistance with crisis ON-CALL SERVICES communications, collateral development and campaigns for specific initiatives. Provide recommendations and strategies to enhance the District’s image, messaging and brand STRATEGIC COUNSEL identity. We will offer ongoing support for communication projects and policies, initiatives, and campaigns designed to advance the District’s vision, mission, image and branding. Write and design a plan that contains the organization’s goals as defined through the planning STRATEGIC process. Various recommended strategies and communications tools will be included in the plan COMMUNICATIONS in an effort to engage all target audiences and establish accessible channels of communication. PLAN Care will be taken to ensure the Plan aligns with the organization’s mission, vision and other strategic plans. The Strategic Communications Plan will be accompanied by an implementation plan that focuses on IMPLEMENTATION objectives and strategies to reach specified goals and coordinate communication efforts throughout PLAN the organization. The plan will provide direction on the best use of messaging vehicles to reach various target stakeholders and anticipating issues that may require proactive communication. EVALUATION Develop tracking and measurement methods to assess the effectiveness of the public outreach plan on an ongoing basis. Results allow us to course correct as necessary to ensure campaign METHODOLOGY strategies are accurately targeted. Build communications training and in-service programs around key messages, audiences and TRAINING issues for all staff, particularly those who connect with the public frequently and/or supervise people who do. The format will allow staff to share communications techniques with colleagues. 24 Project Schedule 2020 SCHEDULE OF IMPORTANT MILESTONES

FEBRUARY Kickoff meeting

Communications Assessment, Brand Analysis; develop MARCH 12-month Outreach Calendar MARCH Social Media posts (monthly) APRIL Mailing List Draft Strategic Communications Plan, Implementation MAY Plan, Evaluation Methodology

JUNE Final Strategic Communications Plan

JULY Training

Collateral, Public/Media Relations, Presentation and Event ONGOING Support, Graphic Design, Written Development, Website Support, Translation, On-call Services, Strategic Counsel

25 Cost Proposal

TASKS TOTAL Task 1 // Communications and Outreach Support $52,000 Task 2 // Special Support Services $23,000 SUB-TOTAL $75,000 Not-to-Exceed Cost – Without optional services or any variability in services* $75,000

*Cost based upon hourly rates below. Rates for Communications Services

» President – $225/hour » Graphics/Photography/Video – $150/hour » Vice President – $185/hour » Translator – $125/hour » Account Manager/Specialist – $175/hour » Support Staff – $100/hour Contract Terms & Conditions Either party may end this agreement by providing written notice to the other party. In the event of termination, CV Strategies shall be paid for all hours and expenses accrued up to the date of termination. CV Strategies will notify Costa Mesa Sanitary District as we are approaching the estimated cost above. CV Strategies owns and maintains all of its own equipment and supplies are included in the cost so there would be no additional charge to the client.

Optional services or any variability in services rendered by CV Strategies will be billed to the client based on the hourly rate for communications services and will be agreed to by providing a signed written notice. Hard costs incurred by CV Strategies will be billed to the client with a nominal service charge of 10% (not to exceed $250 per item). This includes all anticipated hard costs such as printing, mailing, photography, video, advertising, etc. Required travel mileage will be billed at the published IRS rate. Travel time is billed at half time.

All services and hard costs will be billed monthly. Invoices should be paid in full upon receipt.

26 OPTIONAL SERVICES OFFERED

Strategic Counsel – CV Strategies provides Community Meetings – CV Strategies provides valuable insight on operations, communications and event support to increase community engagement government relations. This high-level support will and customer attendance. help guide outreach and stakeholder-relations efforts.

Photography and Video Services – Given the Legislative Support – We know local and regional importance of visual communication, CV Strategies players. Working with staff to prepare legislative staffs both a photographer and videographer to documents and research relevant policy will create and enhance images and video content that help create an atmosphere for successful policy complement compelling written content to tell a development and implementation. complete story.

Media Relations – Staff members at CV Strategies Training – Focused sessions help staff and elected have years of experience in newsrooms and with officials hone in on skills that are foundational for print media, as well as close relationships with local agency communication efforts. We build employee journalists. We understand how to develop press confidence and competence through training that releases and media alerts that will stand above the includes role-play, practice, and guide materials for rest and achieve results. ongoing support.

Collateral Development – CV Strategies sees Surveys and Analysis – CV Strategies’ pollsters the value in creating compelling, engaging pieces will design and conduct large-scale surveys designed that connect with customers. Our expertise yields to gauge the interest, knowledge and satisfaction a professional product guided by the agency’s among customers and stakeholders. The information communications strategy and vision. is reviewed and analyzed to identify trends and develop outreach recommendations.

Design Services – From web to advertisements to document design, CV Strategies’ in-house design Translation – Our skilled translator on staff can team turns copy into dramatic visual storytelling. quickly transform written content into Spanish, or assist with community meetings by providing on-the- fly translation services.

27 Distinguishing Characteristics

WE KNOW WE ARE WE HAVE ALL SPECIAL DISTRICTS. OUTREACH EXPERTS. RESOURCES IN-HOUSE.

CV Strategies is currently involved Our firm has more than a decade Need specialty photos or an in active, ongoing communications of experience in evaluating and animated video? We’ve got you initiatives with more than 100 creating strategies to increase covered. Same goes for graphics public agencies throughout community engagement. and design help, surveys, website California, primarily in the water design, content development and wastewater sectors. From thorough communications and strategic counsel. assessments to plan development, This expertise gives us insight CV Strategies delivers on its promise CV Strategies is a full-service firm into the needs of special districts, of unmatched and effective outreach with a staff of experts in every allowing our strategists to provide strategies. Our team is known for aspect of communications. This support on issues as diverse as developing innovative solutions approach allows us to contain costs branding, strategic planning, crisis to unique outreach challenges. by eliminating the need for outside communications, public education Through planning, research and subcontractors and gives us the campaign architecture, and tactical strategic facilitation, we create resources necessary to provide the outreach implementation. Our cohesive outreach campaigns that most effective and comprehensive extensive experience makes us generate community awareness plans and strategies for our clients. adept at crafting effective messaging and foster support.. for organizations with varying stories to tell.