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Monash Employment Cluster Economic and Business Intentions Project Report

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Monash Employment Cluster Economic and Business Intentions Project Report Monash Employment Cluster Economic and Business Intentions Project Report 26 November 2014 URBIS STAFF RESPONSIBLE FOR THIS REPORT WERE: Directors Brendan Rogers, Shane Robb, Rhys Quick, Sue Say Associate Director Liz Ernst Research Analyst Liam Ratcliffe Job Code MA8872 © Urbis Pty Ltd ABN 50 105 256 228 All Rights Reserved. No material may be reproduced without prior permission. You must read the important disclaimer appearing within the body of this report. URBIS Australia Asia Middle East urbis.com.au Executive Summary .................................................................................................................................... 1 Introduction .................................................................................................................................................. 6 1 Regional Context ............................................................................................................................. 8 1.1 Population .......................................................................................................................................... 9 1.2 Workplace Location of SEMR Residents........................................................................................... 9 1.3 Workers in the SEMR ...................................................................................................................... 11 1.4 Contribution to the State Economy .................................................................................................. 14 1.5 Business Overview .......................................................................................................................... 14 1.6 Region Summary ............................................................................................................................. 15 2 Monash Employment Cluster Description and Activity............................................................. 16 2.1 The Monash Employment Cluster ................................................................................................... 16 2.2 Nodes Within the Cluster ................................................................................................................. 18 2.2.1 Monash Freeway Node (North) ....................................................................................................... 20 2.2.2 Huntingdale Road Node (West) ....................................................................................................... 21 2.2.3 Princes Highway Node (Middle) ...................................................................................................... 22 2.2.4 Westall Road Node (South) ............................................................................................................. 23 2.3 Monash Employment Cluster Worker Profile .................................................................................. 24 2.3.1 Number of Workers .......................................................................................................................... 24 2.3.2 Node of Employment Within the Cluster.......................................................................................... 24 2.3.3 Worker Demographic Profile ........................................................................................................... 24 2.3.4 Industry of Work ............................................................................................................................... 26 2.4 Monash Employment Cluster Business Profile ............................................................................... 29 2.5 Journey to Work Analysis ................................................................................................................ 30 2.6 Recent Industrial Development in Melbourne’s South East ............................................................ 33 2.7 Major Available Development Sites ................................................................................................. 35 2.8 Monash Employment Cluster Employment Landscape Summary .................................................. 40 3 Profile, Needs and Attitudes of Businesses Operating Within the Monash Employment Cluster ............................................................................................................................................ 41 3.1 Objectives and Methodology ........................................................................................................... 41 3.1.1 Online Survey .................................................................................................................................. 41 3.1.2 Focus Group .................................................................................................................................... 41 3.1.3 Depth Interviews .............................................................................................................................. 41 3.2 Profile of Businesses ....................................................................................................................... 42 3.3 Export .............................................................................................................................................. 46 3.4 Perceptions of the Cluster ............................................................................................................... 47 3.5 Relationships Within the Cluster ...................................................................................................... 52 3.6 Future Intentions .............................................................................................................................. 53 3.7 Skill Shortages ................................................................................................................................. 57 3.8 Response to Initiatives..................................................................................................................... 58 3.9 Summary and Conclusions .............................................................................................................. 60 4 Owners, Developers and Agents’ Perceptions ........................................................................... 62 5 Planning Policy and Control Considerations ............................................................................. 69 5.1 Planning Policy & Control Framework Context ............................................................................... 69 5.2 Plan Melbourne Agenda .................................................................................................................. 71 5.3 Planning for the Evolution of the Monash Employment Cluster ...................................................... 73 5.3.1 Infrastructure Planning and Investment ........................................................................................... 73 URBIS MONASH EMPLOYMENT CLUSTER REPORT NOV 2014 5.3.2 Land Use and Built Form Policy and Controls ................................................................................ 74 6 Recommendations and Priorities ............................................................................................... 75 6.1 Geographic Priorities ...................................................................................................................... 75 6.2 Key Focus Areas ............................................................................................................................ 77 6.3 Economic Enablers ......................................................................................................................... 77 6.4 Changes Related to the Planning Framework ................................................................................ 78 6.5 Performance Monitoring ................................................................................................................. 79 6.6 Marketing ........................................................................................................................................ 80 Disclaimer .................................................................................................................................................. 81 Appendix A Participants in the Online Survey Appendix B Online Survey Questionnaire Appendix C Depth Interview Results Appendix D Analysis of Success Drivers for Mixed Use Precincts URBIS MONASH EMPLOYMENT CLUSTER REPORT NOV 2014 Executive Summary ACTIVITY IN THE MONASH EMPLOYMENT CLUSTER Employment growth in the Monash Employment Cluster and south east Melbourne in general has been limited over the last 5-10 years, driven by the decline of the manufacturing industry in Australia, the industry the region continues to rely on most heavily. While the old industrial base is still important, it is in decline, and it is creating a need for the employment opportunities to be replaced through emerging industries. There are various nodes within the Cluster which are quite distinct: . The northern Monash Freeway node is a mixed precinct, influenced by the location of the Monash University and the scientific and technical precinct, although with manufacturing and wholesale trade still being important employers. The Princes Highway (Middle) node’s employment base reflects the location of the Monash Medical Centre and the manufacturing industry which remains. The West and South nodes are both still heavily manufacturing-oriented, with a more predominant
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