City of Greater Dandenong GATEWAYS STRATEGY
01 STUD RD / MONASH FWY
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Stud Road, Heatherton Road and the Monash Freeway ▪▪ General ResCode provisions apply to residential zoned land
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from the main road corridors of Stud Road, Heatherton Road and the Monash Freeway ▪▪ Landscaping should be of high quality and designed to complement the landscape treatments of adjoining public realm areas ▪▪ Landscaping should provide physical and visual links to the Dandenong Creek floodplain, Police Paddocks Reserve, Essex Reserve and the associated wetland system
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads) ▪▪ Large scale billboard/ advertising signage on the facades of the Dandenong Indoor Sports Stadium ▪▪ Large signage that blocks views across the Dandenong Creek floodplain, Police Paddocks Reserve, Essex Reserve and the associated wetland system
Vehicle Access & Car AVOID Parking ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) alongside the main road corridors of Stud Road and Heatherton Road
Landmark Opportunity ▪▪ Improve the blank eastern exterior facade of the Dandenong Indoor Sports Stadium (as (private realm) viewed from the city-bound lanes on the Monash Freeway just prior to the Stud Road exit) as a built form landmark element at the entrance to the municipality. This may be done by retrofitting the rear of the building, introducing up-lighting or applying large graphics to the facade.
PRECEDENT GATEWAYS
Clockwise from top left: Example of established boulevard planting Example of graphic treatment that may potentially be applied to the external walls of the Sports Stadium Bridge balustrade treatment
2011 | 39 City of Greater Dandenong GATEWAYS STRATEGY
01 STUD RD / MONASH FWY
3D VISUALISATION
Topographical change in Stud Road, heading towards the road cutting south of the Dandenong Creek crossing. Enhance municipal identity signs.
3D VISUALISATION
Roadside batters at the cutting south of the Dandenong Creek crossing offer opportunity for feature entrance planting.
40 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
01 STUD RD / MONASH FWY
3D VISUALISATION
Strengthen boulevard planting and retain viewlines along Stud Road and across the floodplains and wetland area. Maintain visual access by keeping canopy above eye level and restricting understory planting to a maximum of 1 metre
3D VISUALISATION
Vegetation buffer planting (in the middle ground) along the perimeter of the residential interface and service station to reduce the visual impact of development at the intersection of Stud Road and Heatherton Road as seen from the floodplain and wetlands area.
2011 | 41
GATEWAY CONCEPT PLAN 02: HEATHERTON RD / WESTALL RD
LANDSCAPE DOMINANT GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
02 HEATHERTON RD / WESTALL RD
GATEWAY DESCRIPTION
This gateway begins at the intersection of Heatherton Road and Westall Road and extends south along the Westall Road Extension. Tall, vegetated embankments rise up from either side of Westall Road, creating a landscape-dominant ‘green’ gateway to the municipality on approach from the north. Westall Road has a distinctly different character to surrounding arterial roads, and with the recent completion of the Dingley Arterial Project, will carry a much greater volume of traffic. A shared pathway has recently been completed along the eastern side of the Westall Road Extension. Currently the gateway is understated, lacking any element of municipal identity or detailed landscaping. Significant space in the roadside reserve presents the opportunity to install elements that will strengthen the vegetated character of the gateway and mark the entrance to the municipality from the north and west.
WHY IS THIS LOCATION IMPORTANT?
This site is a strategic entrance point to the municipality with a high level of exposure which will continue to increase over time.
RECENT/ANTICIPATED CHANGES
Aside from increased traffic flow, the completion of the Dingley Arterial Project will not have an impact on the immediate gateway site. Existing slip lanes are sufficient to accommodate vehicles entering and exiting the Westall Road/Heatherton Road intersection. Surrounding residential land is not located in an area that is earmarked for change.
OBJECTIVES ▪▪ To present a positive landscape-dominant ‘green’ gateway to the municipality on approach from the north and west ▪▪ To utilise existing landscape features to enhance the Westall Road/Heatherton Road gateway experience
44 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
02 HEATHERTON RD / WESTALL RD
LEGEND CONCEPT PLAN Municipal boundary Existing shared pathway
Existing open space that contributes to LF Land form gateway opportunity, potential to gateway incorporate municipal signage Established, mature tree boulevard or park Proposed Council branded signage at edge contributing to gateway experience appropriate scale Key view Proposed way-finding signage KV
2011 | 45 City of Greater Dandenong GATEWAYS STRATEGY
02 HEATHERTON RD / WESTALL RD
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form, sound walls and/or fencing, when viewed from the main road corridors of Westall and Heatherton Roads AVOID ▪▪ Large areas of hard/impervious surfaces (such as public car parking areas) alongside the main road corridors of Westall and Heatherton Roads ▪▪ Loss of existing vegetation and street trees
Municipal Signs ▪▪ Install on-post municipal identity sign on the north side of Heatherton Road approximately 100m east of Westall Road for east travelling arrivals ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Wayfinding Signs ▪▪ Locate wayfinding sign at the beginning of the shared pathway ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Provide a landform feature on the north-western corner to emphasise the entrance to the (public realm) municipality. Consider options for public art/ sculpture in this location ▪▪ Consider the opportunity to utilise the eastern batter to accommodate a feature treatment, such as detailed landscaping and/or land art BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Westall and Heatherton Roads ▪▪ General ResCode provisions apply to residential zoned land
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form, sound walls and/or fencing, when viewed from the main road corridors of Westall and Heatherton Roads
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
PRECEDENT GATEWAYS
Landform & embankment treatment
46 | 2011 GATEWAY CONCEPT PLAN 03: DINGLEY ARTERIAL / WESTALL ROAD
LANDSCAPE DOMINANT GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
03 DINGLEY ARTERIAL / SPRINGVALE RD
GATEWAY DESCRIPTION
This gateway site is located at the southern end of Westall Road, where it forms a T-intersection with Springvale Road. To the east is the Dingley Arterial which connects the southern end of Westall Road to the Dandenong Bypass. The site currently features a sporting oval and woodland area to the south-east and grassy open space in the freeway reserve. To the south the Springvale Caravan Park abuts the freeway reserve.
WHY IS THIS LOCATION IMPORTANT?
This gateway site experiences a high level of exposure which will continue to increase due to the recent completion of the Dingley Arterial Project. In the short-term, it will form a major cross-intersection at the entrance to the municipality when travelling from the south.
RECENT/ANTICIPATED CHANGES
This site has recently undergone significant change with the development of the Dingley Arterial. In the short term, the road remains at-grade and has been designed to duplicate the existing character of Westall Road. Modified traffic signals have now been placed at the intersection. In the longer term, an overpass will cross Springvale Road. A shared pathway is proposed alongside the north of the Dingley Arterial.
Part of the woodlands area to the south-east will be lost during road construction. Council have completed a mini-concept plan for a new area of public open space to be positioned to the north of the Dingley Arterial. There is opportunity to use this area to extend the woodland character and compensate for what is lost during road construction. With development of the Dingley Arterial, it is likely that the Springvale Caravan Park will be redeveloped in the future.
OBJECTIVES
▪▪ To create a landscape-dominant ‘green’ gateway to the municipality on approach from the south ▪▪ To strengthen the landscape character of Westall Road/Dingley Arterial, and emphasise this site as an entry point to the municipality
48 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
03 DINGLEY ARTERIAL / SPRINGVALE RD
LEGEND CONCEPT PLAN Municipal boundary Existing shared pathway Existing open space that Future shared pathway contributes to gateway Key corner site Dingley arterial Proposed Council branded signage at Future grade separation appropriate scale
Woodland vegetation LF Land form gateway opportunity, potential to incorporate municipal signage Landscaped setback
2011 | 49 City of Greater Dandenong GATEWAYS STRATEGY
03 DINGLEY ARTERIAL / SPRINGVALE RD
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form, sound walls and/or fencing, when viewed from the main road corridors of Westall Road, Springvale Road and the Dingley Arterial ▪▪ Replicate and extend the existing woodland vegetation into road reserves and existing/future public open spaces ▪▪ Incorporate a level of detailed design into road infrastructure associated with future grade separation ▪▪ Vegetate the future Dingley Arterial with native species similar to that found along Westall Road ▪▪ Provide a landform feature that addresses the Dingley Arterial within the future public open space to the north-east ▪▪ Integrate the proposed shared pathway with planting design along the north- eastern edge AVOID ▪▪ Loss of existing vegetation and street trees where possible
Municipal Signs ▪▪ Provide municipal identity sign/entry marker of a scale that is appropriate to its context and legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Wayfinding Signs ▪▪ Locate wayfinding sign at the beginning of the proposed shared pathway ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Incorporate municipal identity signage/ entry marker into a landform feature (public realm) located along the edge of the future public open space PRECEDENT GATEWAYS
Landform as a gateway element
Incorporation of municipal branded sign into gateway
50 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
03 DINGLEY ARTERIAL / SPRINGVALE RD
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Westall Road, Springvale Road and the Dingley Arterial ▪▪ Ensure future built form at the Springvale Caravan Park site: ── Emphasises the corner location ── Provides an attractive frontage to Springvale Road and the Dingley Arterial ── Provides well-articulated northern and western facades ▪▪ General ResCode provisions apply to residential zoned land
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form, sound walls and/or fencing, when viewed from the main road corridors of Westall Road, Springvale Road and the Dingley Arterial
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking AVOID ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) adjacent to the main road corridors of Westall Road, Springvale Road and the Dingley Arterial ▪▪ Parking areas between the front of the building and Springvale Road
2011 | 51
GATEWAY CONCEPT PLAN 04: CHELTENHAM RD / SPRINGVALE RD
LANDSCAPE DOMINANT GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
04 CHELTENHAM RD / SPRINGVALE RD
GATEWAY DESCRIPTION
This gateway is located at the intersection of Cheltenham and Springvale Roads. Springvale Road forms the western edge of the municipality, bordering the City of Kingston. The gateway is characterised by a large intersection with golf courses located at both the north-west and south-west corners, and a Bunnings Warehouse to the north-east. The south-eastern corner is currently being developed for a Masters Home Improvement Warehouse similar in size and scale to the Bunnings Warehouse across Cheltenham Road. The landscape-dominated character of the gateway is largely owed to the existing golf courses and dense coastal vegetation that lines the west side of Springvale Road. However, recent avenue planting along Cheltenham Road contribute to the ‘green’ character of the area. The Bunnings Warehouse site contains a 20 metre landscaped setback from Springvale and Cheltenham Roads, with grassed mounds and canopy tree planting further emphasising the ‘green’ gateway.
WHY IS THIS LOCATION IMPORTANT?
This is a high exposure site that is positioned at a strategic entrance point to the municipality when travelling from the west. It is the intersection of two arterial roads and contains a large site currently being developed.
RECENT/ANTICIPATED CHANGES
A Masters Home Improvement Warehouse similar in size and scale to the existing Bunnings Warehouse is currenlty under construction in the south-eastern corner. It is unlikely that the remaining three corner sites will be redeveloped in the near future.
OBJECTIVES
▪▪ To create a landscape-dominant ‘green’ gateway to the municipality on approach from the west ▪▪ To emphasise this intersection as a key entrance point to the City of Greater Dandenong, as distinct from the identity of neighbouring municipalities
54 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
04 CHELTENHAM RD / SPRINGVALE RD
LEGEND CONCEPT PLAN Municipal boundary 20m landscaped setback Proposed boulevard planting (exotic or native) Established, mature tree boulevard or park edge contributing to gateway experience
2011 | 55 City of Greater Dandenong GATEWAYS STRATEGY
04 CHELTENHAM RD / SPRINGVALE RD
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Retain and enhance deciduous boulevard planting along Cheltenham Road to contrast with the coastal vegetation along Springvale Road
Landscaping ▪▪ Consolidate and strengthen indigenous planting along the eastern side of Springvale Road from the new development site south of Cheltenham Road and further north along the business park edge ▪▪ Provide indigenous screening trees along existing private/public interfaces to soften the impact of built form, carparking areas and/or fencing, when viewed from the main road corridors of Springvale Road and Cheltenham Road AVOID ▪▪ Loss of existing vegetation where possible
Municipal Signs ▪▪ Provide municipal identity sign/entry marker of a scale that is appropriate to its context and legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Utilise available space to provide a landform element at both the north-east and south- (public realm) east corner sites to emphasise the entrance to the municipality and complement proposed municipal identity signage
PRECEDENT GATEWAYS
Landform as a gateway element Integration of landform and sign
Integration of landform and municipal branded sign
56 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
04 CHELTENHAM RD / SPRINGVALE RD
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Cheltenham and Springvale Roads
Heights & Setbacks ▪▪ Ensure that future built form matches the scale of surrounding development ▪▪ Setback future built form on the corner of Cheltenham and Springvale Roads a minimum of 80m from Cheltenham Road and 50m from Springvale Road AVOID ▪▪ Built form that is built up to the property frontage
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from the main road corridors of Springvale Road and Cheltenham Road
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Locate at-grade car parking areas to the front of the building Parking ▪▪ Provide landscaping and large canopy trees within at-grade car parking. Screen loading facilities, service areas and waste storage from public view
2011 | 57 City of Greater Dandenong GATEWAYS STRATEGY
04 CHELTENHAM RD / SPRINGVALE RD
3D VISUALISATION
Balancing built form and setbacks enhances the linear quality of avenue planting. A change in vegetation character marks the transition into the municipality.
3D VISUALISATION
View looking north up Springvale Road: Enhanced vegetation character
58 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
04 CHELTENHAM RD / SPRINGVALE RD
3D VISUALISATION
Integration of landform and municipal sign at corner location
2011 | 59
GATEWAY CONCEPT PLAN 05: THOMPSONS RD / MORNINGTON PENINSULA FWY
LANDSCAPE DOMINANT GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
05 THOMPSONS RD / MORNINGTON PENINSULA FWY
GATEWAY DESCRIPTION
This gateway is located at the intersection of Thompsons Road and the Mornington Peninsula Freeway. The Eastern Water Treatment Plant is located to the north-east, within the green wedge. The Thompsons Road overpass creates a high point where long distance views are offered across the open landscape of the green wedge to the north-east.
WHY IS THIS LOCATION IMPORTANT?
This site forms a strategic entrance point into the municipality from the south and sits at the intersection of two major roads.
RECENT/ANTICIPATED CHANGES
This area of land is currently zoned Green Wedge. It is unlikely that the zoning and use of the land currently occupied by the Eastern Water Treatment Plant will change in the near future.
OBJECTIVES ▪▪ To present a positive landscape-dominant ‘green’ gateway to the municipality on approach from the south ▪▪ To maintain a sense of openness along the gateway corridor, afforded by publicly available views across the green wedge landscape, as viewed from the main road corridors of Thompsons Road and the Mornington Peninsula Freeway ▪▪ To strengthen the boulevard experience along Thompsons Road
62 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
05 THOMPSONS RD / MORNINGTON PENINSULA FWY
LEGEND CONCEPT PLAN
Municipal boundary Proposed boulevard planting Eastern Water Treatment Plant (exotic or native) KV Key view Proposed Council branded signage HP Topographical high point at appropriate scale Feature planting opportunity Proposed landmark gateway at roundabout installation (linear) Permeable fencing Proposed landmark gateway installation
2011 | 63 City of Greater Dandenong GATEWAYS STRATEGY
05 THOMPSONS RD / MORNINGTON PENINSULA FWY
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Strengthen indigenous boulevard planting along Thompsons Road ▪▪ Regularly space boulevard tree planting to allow views through to the Eastern Water Treatment Plant AVOID ▪▪ High or solid fencing that blocks views across the Eastern Water Treatment Plant ▪▪ Large areas of hard/impervious surfaces (such as public car parking areas) alongside main road corridors ▪▪ Loss of existing vegetation and street trees
Landscaping ▪▪ Install feature planting on the roundabout that does not impact on traffic sight lines ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from Thompsons Road and the Mornington Peninsula Freeway
Municipal Signs ▪▪ Provide municipal identity sign/entry marker of a scale that is appropriate to its context and legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Create a landmark sculptural experience along the length of the Mornington Peninsula slip (public realm) lane to emphasise the entrance to the municipality and complement proposed municipal identity sign ▪▪ Opportunity exists to provide an aerial gateway at the roundabout on Thompsons Road PRECEDENT GATEWAYS
Landmark sculptural experience Landmark sculpture with linear quality
Roundabouts offer opportunities for aerial gateways Roundabout planting of bold colour and texture
64 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
05 THOMPSONS RD / MORNINGTON PENINSULA FWY
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from Thompsons Road and the Mornington Peninsula Freeway ▪▪ Landscaping should be of high quality and designed to complement the landscape treatments of adjoining public realm areas AVOID ▪▪ High or solid fencing that blocks views across the Eastern Water Treatment Plant
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car AVOID Parking ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) alongside the main road corridor of Thompsons Road
2011 | 65
GATEWAY CONCEPT PLAN 06: THOMPSONS RD / DANDENONG-FRANKSTON RD
LANDSCAPE DOMINANT GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
06 THOMPSONS RD / DANDENONG-FRANKSTON RD
GATEWAY DESCRIPTION
This gateway is located at the intersection of Thompsons Road and Dandenong-Frankston Road. A large roundabout marks this gateway location. The landscape is largely rural in nature, contributing to the openness of the area. Existing vegetation is limited to shelterbelt planting alongside the boundaries of private properties. A municipal identity sign on the west side of Dandenong-Frankston Road is small and understated.
WHY IS THIS LOCATION IMPORTANT?
Prior to the opening of Eastlink, Dandenong-Frankston Road was the key north-south route into Greater Dandenong. It remains a strategic entry point into the municipality on approach from the south.
RECENT/ANTICIPATED CHANGES
It is not expected that this land will be undergo significant change while it remains zoned Green Wedge.
OBJECTIVES ▪▪ To create a landscape-dominant ‘green’ gateway to the municipality on approach from the south ▪▪ To strengthen the landscape character of Dandenong-Frankston Road, and emphasise this site as an entry point to the municipality
68 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
06 THOMPSONS RD / DANDENONG-FRANKSTON RD
LEGEND CONCEPT PLAN
Municipal boundary Proposed boulevard planting (exotic or native) Existing Council branded signage, not at appropriate Feature planting opportunity at scale roundabout
2011 | 69 City of Greater Dandenong GATEWAYS STRATEGY
06 THOMPSONS RD / DANDENONG-FRANKSTON RD
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Strengthen indigenous boulevard planting along the main road corridors of Dandenong- Frankston Road and Thompsons Road
Landscaping ▪▪ Install feature planting on roundabout to demarcate entry point for east-west movements
Municipal Signs ▪▪ Replace existing municipal identity sign with a larger scale sign that is legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Opportunity exists to provide an aerial gateway at the existing roundabout (public realm)
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Dandenong-Frankston Road and Thompsons Road
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of land uses within the green wedge such as quarrying activity, as viewed from Dandenong- Frankston Road and Thompsons Road ▪▪ Landscaping should be of high quality and designed to complement the landscape treatments of adjoining public realm areas
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car AVOID Parking ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) alongside the main road corridors of Thompsons Road and Dandenong-Frankston Road
PRECEDENT GATEWAYS
Municipal sign of appropriate scale
Roundabouts offer opportunities for aerial gateways Roundabout planting of bold colour and texture
70 | 2011 GATEWAY CONCEPT PLAN 07: WESTERNPORT HWY / GLASSCOCKS RD / THOMPSONS RD
LANDSCAPE DOMINANT GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
07 WESTERN PORT HWY/GLASSCOCKS RD/THOMPSONS RD
GATEWAY DESCRIPTION
This linear gateway centres on the Western Port Highway between Glassocks Road and Thompsons Road. Two roundabouts mark the beginning and end of the gateway corridor, which is largely characterised by long-range views across the open rural landscape of the green wedge. Residential land to the east is situated within the City of Casey.
WHY IS THIS LOCATION IMPORTANT?
This gateway corridor runs alongside the south-eastern edge of the City of Greater Dandenong forming a strategic entrance point into the municipality from the south-east.
RECENT/ANTICIPATED CHANGES
This gateway is located in close proximity to the south- eastern growth corridor. It is anticipated that traffic volumes moving through the area are likely to continue to increase over time. To accommodate this, significant changes to the road infrastructure are proposed. This includes duplication of Thompsons Road and replacement of the existing roundabout with a grade separation. It is unlikely that land to the west of Western Port Highway will undergo significant changes while it remains zoned Green Wedge, however future development is likely to occur on the industrial zoned land located to the north-west of Glasscocks Road, including a freight and logistics hub being developed jointly by Salta Properties and QUBE Logistics. The Victorian Government is committed to accerlerating the development of the Port of Hastings as the second Victorian container port by 2025. Victoria - The Freight State: The Victorian Freight and Logistics Plan (August 2013) outlines a long term vision for 2050 that forsees the Western Port Highway converted to freeway standard for its entire length and a freight rail line connecting to the Port of Hastings constructed in the median of the freeway forming a road and rail transport corridor to serve the port. OBJECTIVES ▪▪ To present a positive landscape-dominant ‘green’ gateway to the municipality on approach from the south-east ▪▪ To maintain a sense of openness along the gateway corridor, afforded by publicly available views across the green wedge landscape, as viewed from Western Port Highway ▪▪ To strengthen the boulevard experience along Thompsons Road
72 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
07 WESTERN PORT HWY/GLASSCOCKS RD/THOMPSONS RD
LEGEND CONCEPT PLAN Municipal boundary Key corner site Proposed boulevard planting (exotic or native)
LF Land form gateway opportunity, potential to incorporate municipal signage Future grade separation
2011 | 73 City of Greater Dandenong GATEWAYS STRATEGY
07 WESTERN PORT HWY/GLASSCOCKS RD/THOMPSONS RD
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Ensure future road infrastructure (overpasses/underpasses) at Glasscocks Road and Thompsons Road are of a high standard of articulated design ▪▪ Install feature planting on roundabouts in the interim prior to grade separation ▪▪ Strengthen and maintain indigenous roadside canopy trees
Municipal Signs ▪▪ Provide municipal identity signs/entry marker of a scale that is appropriate to its context and legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Incorporate municipal identity sign/entry marker into a landform feature located on the (public realm) north-western corner of the Thompsons Road/Western Port Highway intersection
PRECEDENT GATEWAYS
Underpass cladding - Eastlink Infrastructure that expresses high quality civic design (Pedestrian bridge/gateway - Cragieburn Bypass)
Infrastructure that expresses high quality civic design Landmark industrial architecture (Bulmans Road overpass - Western Highway) (Glass Bottling Plant, Cristalchile, Architect: Guillermo Hevia H, 2006)
74 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
07 WESTERN PORT HWY/GLASSCOCKS RD/THOMPSONS RD
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Thompsons Road, Glassocks Road and the Western Port Highway ▪▪ Built form along Glassocks Road and the western side of the Western Port Highway should be of high architectural quality and provide an attractive frontage to the road
Heights & Setbacks ▪▪ Ensure new development within the industrial zoned land to the north of Glassocks Road provides a landscaped buffer along Glassocks Road and the Western Port Highway
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from Thompsons Road, Glassocks Road and the Western Port Highway ▪▪ Landscaping should be of high quality and designed to complement the landscape treatments of adjoining public realm areas AVOID ▪▪ High or solid fencing that blocks views across the green wedge landscape
Signs ▪▪ Apply the General Guidelines Relating To Advertising/ Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car AVOID Parking ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) alongside the main road corridors of Thompsons Road, Glassocks Road and the Western Port Highway
2011 | 75
GATEWAY CONCEPT PLAN 08: WESTALL RD / PRINCES HWY
RETAIL / COMMERCIAL GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
08 WESTALL RD / PRINCES HWY
GATEWAY DESCRIPTION
This gateway is located at the corner of Westall Road and Dandenong Road (Princes Highway). This intersection sits on the municipal boundary with the City of Monash to the north and the City of Kingston to the west. It is dominated by the IKEA development which acts as a landmark building for the area. On approach from the west, a topographical high point provides long range views down the Princes Highway, in which the large scale built form of IKEA dominates. Existing municipal signage on the east side of Westall Road marks the entrance point into the City of Greater Dandenong but is small and understated in comparison to the scale of the IKEA building.
WHY IS THIS LOCATION IMPORTANT?
This gateway location is located at the north-western point of the municipality and forms a strategic entrance point into the municipality from the west. The site has high exposure to large volumes of traffic.
RECENT/ ANTICIPATED CHANGES
Westall Road currently terminates at Dandenong Road (Princes Highway). It is proposed that Westall Road be extended to connect to the Monash Freeway over time. This will increase the amount of exposure that this site receives.
OBJECTIVES ▪▪ To present a positive commercial/retail dominant gateway to the municipality on approach from the west ▪▪ To strengthen municipal identity at this key gateway location
78 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
08 WESTALL RD / PRINCES HWY
CONCEPT PLAN
LEGEND CONCEPT PLAN ZOOM
Municipal boundary Space available for landform installation KV Key view
HP Topographical high point Existing Council branded signage, not at appropriate scale
LF Land form gateway opportunity, potential to incorporate municipal signage
2011 | 79 City of Greater Dandenong GATEWAYS STRATEGY
08 WESTALL RD / PRINCES HWY
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Retain and strengthen tree planting along the eastern side of Westall Road
Municipal Signs ▪▪ Provide municipal identity sign/entry marker of a scale that is appropriate to its context and legible to traffic passing at various speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Use available roadside space to introduce a landform feature directly adjacent to the IKEA (public realm) site at the corner of Westall Road and the Princes Highway ▪▪ Incorporate municipal identity sign/entry marker into a landform feature located on the corner of Westall Road and the Princes Highway
PRECEDENT GATEWAYS
Landform as gateway element Gateway landscape elements of a scale that responds to existing context
80 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
08 WESTALL RD / PRINCES HWY
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Westall Road and the Princes Highway ▪▪ Orientate built form located to the east of the IKEA site to align with the Princes Highway where possible
Landscaping ▪▪ Where possible, provide screening trees/landscaping along existing private/public interfaces to soften the impact of built form when viewed from Westall Road and the Princes Highway
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Limit the number of vehicular access points off Westall Road and the Princes Highway so that interruption to footpaths is minimised ▪▪ Screen views of cars on upper levels from public view AVOID ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) located between the front of buildings and the street
2011 | 81
GATEWAY CONCEPT PLAN 09: PRINCES HWY / SPRINGVALE RD / CENTRE RD
RETAIL / COMMERCIAL GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
09 PRINCES HWY / SPRINGVALE RD / CENTRE RD
GATEWAY DESCRIPTION
This gateway is located at the junction of three major roads; Dandenong Road (Princes Highway), Springvale Road and Centre Road/Police Road. It sits on the municipal boundary with the northern sides of Police Road and Princes Hwy falling into the City of Monash. On approach from the north along Springvale Road, a tree lined boulevard with wide grassed verges and mature eucalypt plantings on the roadsides and in the central median forms a ‘green’ corridor prior to arrival at the gateway. At the junction the character changes and becomes visually dominated by roads, advertising and large format retailing fronting onto the Princes Highway and Springvale Road.
WHY IS THIS LOCATION IMPORTANT?
This site is a strategic entry point into the municipality on approach from the north and east. The junction experiences large volumes of traffic and thus, high levels of exposure.
RECENT/ANTICIPATED CHANGES
It is unlikely that the layout of the intersection will change in the near future. A Spotlight store at the intersection has recently been developed and there are some opportunities for redevelopment in the area.
OBJECTIVES ▪▪ To present a positive commercial/retail dominant gateway to the municipality on approach from the north and west ▪▪ To enhance the quality of built form and landscape at this highly exposed gateway location and create a memorable entrance to the City of Greater Dandenong ▪▪ To strengthen the boulevard experience along the Princes Highway ▪▪ To increase future opportunities for landscaping and high quality built form at key corner locations
84 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
09 PRINCES HWY / SPRINGVALE RD / CENTRE RD
CONCEPT PLAN LEGEND
Municipal boundary Proposed boulevard planting (exotic or native) HP Topographical high point Proposed Council branded signage at Existing Council branded signage, appropriate scale not at appropriate scale LF Land form gateway opportunity, potential Restricted opportunity for public to incorporate municipal signage realm gateway treatment Future built form edge Key corner site Landscaped setback
2011 | 85 City of Greater Dandenong GATEWAYS STRATEGY
09 PRINCES HWY / SPRINGVALE RD / CENTRE RD
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Provide new boulevard planting along Springvale Road and the Princes Highway (prior to the intersection), where space is available
Municipal Signs ▪▪ Provide municipal identity sign/entry marker at the crest of the hill (100m south of the intersection) so that it can be easily seen from the intersection. Ensure that it is of a scale that is appropriate to its context and legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of the report)
Landmark Opportunity ▪▪ Utilise available space to provide a landform feature on the western side of Springvale (public realm) Road (as close to the intersection as possible) to emphasise the entrance to the municipality ▪▪ Potential to paint or embellish existing light pole infrastructure to create a stronger visual impact at the intersection
PRECEDENT GATEWAYS
Enhanced boulevard planting Additional building height at corner locations
Uniform painting of lighting and electricity poles may emphasise location
Existing, understated municipal identity sign Topographical high point provides opportunity for municipal identity sign of a larger scale
86 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
09 PRINCES HWY / SPRINGVALE RD / CENTRE RD
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Building Heights & ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that Setbacks incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Springvale Road and the Princes Highway ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── a corner feature such as a low tower or prominent verandah ── active frontages at street level ── a positive address to the intersection
Heights & Setbacks ▪▪ Encourage higher scale built form at key corner sites ▪▪ Setback future development at key corner sites to allow sufficient space for landscaping ▪▪ Orientate built form to align with the property boundary where possible
Landscaping ▪▪ Where possible, provide screening trees/landscaping along existing private/public interfaces to soften the impact of built form when viewed from Springvale Road and the Princes Highway
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Provide car parking to the rear of properties, away from the street frontage Parking ▪▪ Loading facilities, service areas and waste storage should be screened from public view and not located at critical interfaces ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Limit the number of vehicular access points off Springvale Road so that interruption to footpaths is minimised ▪▪ Screen views of cars on upper levels from public view AVOID ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 87
GATEWAY CONCEPT PLAN 10: SPRINGVALE MAJOR ACTIVITY CENTRE (NORTH APPROACH)
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
10 SPRINGVALE MAJOR ACTIVITY CENTRE (NORTH APPROACH)
GATEWAY DESCRIPTION
This linear gateway centres on Springvale Road between Fairview Street to the north, and the Springvale Major Activity Centre boundary at Watt Street to the south. Conical Cypress trees in the Springvale Road central median strip define the northern section of the gateway. This tree planting is replicated on the southern side of the Activity Centre, effectively ‘bookending’ it and creating a memorable and iconic landscape treatment. A number of other elements contribute to the gateway experience including undulating topography, the Mile Creek crossing, and the visual transition from residential areas into the business areas associated with the Springvale Major Activity Centre. Flagpoles in the central median mark the entrance point in the Activity Centre.
WHY IS THIS LOCATION IMPORTANT?
This area provides the northern entrance corridor into the Springvale Major Activity Centre.
RECENT/ANTICIPATED CHANGES
Springvale has been identified as a Major Activity Centre in Melbourne 2030 - the Victorian State Government’s blueprint for development up until the year 2030. Activity centres will be the focus of major urban change over the next 30 years. The Springvale Structure Plan (2010) states that industrial uses north of the railway line are expected to diminish, providing opportunities for the introduction of business activities and commercial opportunities into the centre. The City of Greater Dandenong is currently liaising with Vic Roads, State Government bodies and their consultants on the feasibility analysis and opportunities associated with the removal of the Springvale level crossing. This project incorporates the provision of a new station, rail under Springvale Road, additional tracks, land use changes, upgrades to infrastructure and future opportunities for the City of Greater Dandenong to implement initiatives identified in the Structure Plan and broader master planning objectives. This includes improvements to pedestrian and vehicle movement and streetscape enhancement. Significant changes to the core of the Springvale Major Activity Centre and station precinct would allow stronger synergies and a potential relationship to be established on Springvale Road between the Gateway initiatives on the periphery and the centre of Springvale.
OBJECTIVES ▪▪ To provide a positive gateway experience into the Springvale Major Activity Centre on approach from the north ▪▪ To strengthen existing landscape themes along Springvale Road ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival
90 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
10 SPRINGVALE MAJOR ACTIVITY CENTRE (NORTH APPROACH)
CONCEPT PLAN LEGEND
Municipal boundary Proposed boulevard planting (exotic or native) Activity Centre boundary
KV Key view Opportunity to improve bridge infrastructure Key corner site Waterway Recommended additional municipal flags Future built form to be built to property boundary
2011 | 91 City of Greater Dandenong GATEWAYS STRATEGY
10 SPRINGVALE MAJOR ACTIVITY CENTRE (NORTH APPROACH)
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Maintain the Conical Cypress tree boulevard within the central median of Springvale Road (between the Princes Highway and Mile Creek) ▪▪ Increase native tree planting at the Springvale Road Mile Creek crossing/corridor ▪▪ Improve the quality of existing ornamental blossom trees along Springvale Road (between the creek corridor and Watt Street) ▪▪ Support proposed ornamental tree planting (Crepe Myrtle or Lagerstroemia Sioux) along the east and west sides of Springvale Road between the Princes Highway and Watt Street ▪▪ Support continued maintenance and restoration of Mile Creek
Municipal Signs ▪▪ Maintain existing municipal identity signs at key civic locations ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Locality/Wayfinding Signs ▪▪ Provide locality/wayfinding signs at the Springvale Road Mile Creek crossing to emphasise the presence of the creek ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Increase the number of flag poles at the Springvale Major Activity Centre arrival point and (public realm) ensure that flags are maintained/changed regularly to reflect the cultural situation ▪▪ Upgrade or redesign the bridge balustrades, fencing and landscaping at the Springvale Road Mile Creek crossing PRECEDENT GATEWAYS
Built form to property boundary to strengthen entrance to Permeable bridge railing Activity Centre
Flagpoles of sufficient quantity to create a strong visual impact
92 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
10 SPRINGVALE MAJOR ACTIVITY CENTRE (NORTH APPROACH)
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Springvale Road ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── a corner feature such as a low tower or prominent verandah ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement ▪▪ Provide active building frontages to Springvale Road with verandahs for weather protection in commercial areas
Heights & Setbacks ▪▪ Provide zero front setback to all properties with the Business 1 Zone (as per the Springvale Activity Centre Structure Plan, 2010) ▪▪ Encourage higher scale built form and zero setbacks to the street edge at key corner sites ▪▪ General ResCode provisions apply to residential zoned land
Landscaping ▪▪ Provide screening trees along existing private/public interfaces (outside of the Springvale Activity Centre) to soften the impact of built form and/or fencing, when viewed from Springvale Road
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development where possible ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Limit the number of vehicular access points off Springvale Road so that interruption to footpaths is minimised AVOID ▪▪ Areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 93
GATEWAY CONCEPT PLAN 11: SPRINGVALE MAJOR ACTIVITY CENTRE (SOUTH APPROACH)
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
11 SPRINGVALE MAJOR ACTIVITY CENTRE (SOUTH APPROACH)
GATEWAY DESCRIPTION
This linear gateway centres on Springvale Road between Burden Park and the Springvale Major Activity Centre boundary located to the north of Heather Grove. The entrance corridor is predominantly residential, with built form generally one to two storeys in height. There are a small amount of Conical Cypress trees in the Springvale Road central median strip, as similar to the Springvale Major Activity Centre North approach; however they lack the same consistency and presence as the north. The transition from residential areas to the Activity Centre is largely undefined but becomes evident as the character changes at the Civic Precinct north of Hillcrest Grove. Flagpoles in the central median near the corner of Grace Park Avenue help to define the entrance point to the Activity Centre.
WHY IS THIS LOCATION IMPORTANT?
This area provides the southern entrance corridor into the Springvale Major Activity Centre.
RECENT/ANTICIPATED CHANGES
Springvale has been identified as a Major Activity Centre in Melbourne 2030 - the Victorian State Government’s blueprint for development up until the year 2030. Activity centres will be the focus of major urban change over the next 30 years. The Springvale Activity Centre Structure Plan (2010) states that industrial uses north of the railway line are expected to diminish, providing opportunities for the introduction of business activities and commercial opportunities. The City of Greater Dandenong is currently liaising with Vic Roads, State Government bodies and their consultants on the feasibility analysis and opportunities associated with the removal of the Springvale level crossing. This project incorporates the provision of a new station, rail under Springvale Road, additional tracks, land use changes, upgrades to infrastructure and future opportunities for the City of Greater Dandenong to implement initiatives identified in the Structure Plan and broader master planning objectives. This includes improvements to pedestrian and vehicle movement and streetscape enhancement. Significant changes to the core of the Springvale Major Activity Centre and station precinct would allow stronger synergies and a potential relationship to be established on Springvale Road between the Gateway initiatives on the periphery and the centre of Springvale.
OBJECTIVES ▪▪ To provide a positive gateway experience into the Springvale Major Activity Centre on approach from the south ▪▪ To strengthen existing landscape themes along Springvale Road ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival
96 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
11 SPRINGVALE MAJOR ACTIVITY CENTRE (SOUTH APPROACH)
LEGEND CONCEPT PLAN Municipal boundary Existing open space that contributes to gateway Activity Centre boundary
KV Key view Proposed boulevard planting (exotic or native) Key corner site Existing Council branded signage, Proposed Council branded signage at appropriate Future built form to be built to property boundary scale not at appropriate scale Landscaped setback Existing municipal flags (x6) LF Land form gateway opportunity, potential to incorporate municipal signage
2011 | 97 City of Greater Dandenong GATEWAYS STRATEGY
11 SPRINGVALE MAJOR ACTIVITY CENTRE (SOUTH APPROACH) PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Enhance the Conical Cypress tree boulevard within the central median of Springvale Road (between Heatherton Road and Heather Grove) to reflect the existing planting theme of the Springvale Major Activity Centre North Approach. ▪▪ Support proposed ornamental tree planting (Crepe Myrtle or Lagerstroemia Sioux) along the east and west sides of Springvale Road between Heatherton Road and Hillcrest Grove
Municipal Signs ▪▪ Maintain existing municipal identity signs at key civic locations such as the Springvale Library and City Hall ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Locality/Wayfinding Signs ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Increase the number of flag poles at the Springvale Major Activity Centre arrival point and (public realm) ensure that flags are maintained/changed regularly to reflect the cultural diversity of the area ▪▪ Provide a landform feature on the south-eastern corner of Heatherton Road/Springvale Road to highlight the presence of Burden Park
PRECEDENT GATEWAYS
Built form to property boundary to strengthen entrance to Major Land form gateway treatment Activity Centre
98 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
11 SPRINGVALE MAJOR ACTIVITY CENTRE (SOUTH APPROACH) BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Springvale Road ▪▪ Springvale Municipal Building redevelopment should be designed to the street edge to strongly define the southern edge of the Major Activity Centre ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── a corner feature such as a low tower or prominent verandah ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement ▪▪ Provide active building frontages along Springvale Road with verandahs for weather protection in commercial areas
Heights & Setbacks ▪▪ Provide zero front setback to all properties with the Business 1 Zone (as per the Springvale Activity Centre Structure Plan, 2010) ▪▪ Encourage higher scale built form and zero setbacks to the street edge at key corner sites ▪▪ Increase the landscape setback on the sites containing commercial uses fronting the corner of Heatherton Road/ Springvale Road ▪▪ General ResCode provisions apply to residential zoned land
Landscaping ▪▪ Provide screening trees along existing private/public interfaces (outside of the Springvale Major Activity Centre) to soften the impact of built form and/or fencing, when viewed from Springvale Road and Heatherton Road
Signs ▪▪ Rationalise signs and advertising at the Waltzing Matilda Hotel site by encouraging the replacement of the large number of signs with a single larger scaled sign ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development where possible ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Limit the number of vehicular access points off Springvale Road so that interruption to footpaths is minimised AVOID ▪▪ Areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 99 City of Greater Dandenong GATEWAYS STRATEGY
11 SPRINGVALE MAJOR ACTIVITY CENTRE (SOUTH APPROACH)
3D VISUALISATION
Redevelopment of Springvale Municipal Building to street edge will strengthen the transition from residential land to the Activity Centre
3D VISUALISATION
Strengthen Cyprus and avenue planting in the central median to provide a similar effect to the northern approach
100 | 2011 GATEWAY CONCEPT PLAN 12: NOBLE PARK MAJOR ACTIVITY CENTRE
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
12 NOBLE PARK MAJOR ACTIVITY CENTRE
GATEWAY DESCRIPTION
The Noble Park Major Activity Centre gateway is focused within the vicinity of the roundabout at the intersection of Douglas Street and Heatherton Road and extends to the Mile Creek crossing and Mills Reserve to the east. Douglas Street is the key entry point and main street of the Major Activity Centre. The Ross Reserve park area and adjacent Noble Park Swim Centre are located to the north, on the corner of Heatherton Road and Memorial Drive. To the east of the roundabout a small civic plaza provides a local gathering point. A small number of flagpoles contribute to a sense of arrival and help to define the entrance point to the Major Activity Centre. To the south and west built form is set back from the property boundaries and car parking areas dominate property frontages. The approach into the Activity Centre from the east is defined by the Mile Creek crossing and associated open space. There are a number of mature eucalypts within open spaces and along the railway reserve that are a defining feature of the centre’s character.
WHY IS THIS LOCATION IMPORTANT?
This location forms a strategic entrance point into the western edge of the Noble Park Major Activity Centre.
RECENT/ANTICIPATED CHANGES
Ross Reserve and the Noble Park Swim Centre located on the corner of Heatherton Road and Memorial Drive has recently been completed. The new facility provides a quality multi- purpose aquatic and recreation centre for the community. The planned removal of existing screening vegetation lining the edge of Heatherton Road will open up key views to the new urban park and aquatic facility, and provide a strong visual focus for the gateway by improving the overall outlook from the intersection. Minor upgrade works have recently been undertaken at Noble Park Station including improved shelter, and carpark and security upgrades including brighter lighting and better CCTV coverage. These works were undertaken as part of the EastLink project. The Noble Park Activity Centre Structure Plan (2009) identifies the importance of the eucalypts within and around the centre as being integral to the activity centres identity.
OBJECTIVES ▪▪ To provide a positive gateway experience into the Noble Park Major Activity Centre on approach from the west ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival ▪▪ To enhance native vegetation and eucalypt planting as a landscape theme for the gateway/centre
102 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
12 NOBLE PARK MAJOR ACTIVITY CENTRE
CONCEPT PLAN LEGEND
Activity Centre boundary Existing municipal flags Key corner site
KV Key view Existing landmark Future built form to be built to property boundary Proposed boulevard planting (exotic or native) Waterway Feature planting opportunity at roundabout Existing open space and planting that contributes to gateway Opportunity to improve bridge infrastructure
2011 | 103 City of Greater Dandenong GATEWAYS STRATEGY
12 NOBLE PARK MAJOR ACTIVITY CENTRE
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Redesign and improve the civic amenity of the open space outside take away food outlets on the land parcel to the north-west of the roundabout to increase the width of views to the Ross Park landscape feature ▪▪ Reinforce eucalypts and native plantings as a landscape theme for the Major Activity Centre ▪▪ Enhance arrival planting along railway corridor
Locality/Wayfinding Signs ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Create a memorable gateway experience using the roundabout at the intersection of (public realm) Douglas Street and Heatherton Road to incorporate low-scale feature planting or public art ▪▪ Increase the number of flag poles at the Noble Park Major Activity Centre arrival point and ensure that flags are maintained/changed regularly to reflect the cultural diversity of the area ▪▪ Upgrade or redesign the bridge balustrades, fencing and landscaping at the Heatherton Road/Mile Creek crossing
104 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
12 NOBLE PARK MAJOR ACTIVITY CENTRE
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Douglas Road and Heatherton Road ▪▪ Ensure future built form on key corner sites better emphasises the corner location and entrance into the activity centre by providing: ── buildings of high architectural quality ── articulated facades and roof design ── a corner feature such as a low tower or prominent verandah ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement ▪▪ Provide active building frontages along Douglas Road with verandahs for weather protection in commercial areas
Heights & Setbacks ▪▪ Encourage higher scale built form at key corner sites ▪▪ Rezone the land parcel located to the north-west of the roundabout (currently occupied by a take away food outlet in a Residential 1 Zone) to a Business or Mixed Use Zone to facilitate the development of higher scale built form ▪▪ Strengthen the existing built form edge on sites surrounding the roundabout by encouraging a zero setback ▪▪ Maintain the small area of open space on the site to the north-west of the roundabout to ensure that views to the swim centre and reserve are retained ▪▪ General ResCode provisions apply to residential zoned land
Landscaping ▪▪ Increase low-scale planting where large areas of hard/impervious surfaces exist (particularly at key corner locations) ▪▪ Provide screening trees along existing private/public interfaces (outside of the Noble Park Major Activity Centre) to soften the impact of built form and/or fencing when viewed from Douglas Road and Heatherton Road
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development Parking where possible ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Screen loading facilities, service areas and waste storage from public view ▪▪ Limit the number of vehicular access points off Heatherton Road so that interruption to footpaths is minimised AVOID ▪▪ Areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 105
GATEWAY CONCEPT PLAN 13: CENTRAL DANDENONG (NORTH-WEST APPROACH)
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
13 CENTRAL DANDENONG (NORTH-WEST APPROACH)
GATEWAY DESCRIPTION
This linear gateway forms the entry point into Central Dandenong from the north-west along the Princes Highway. The corridor features a sequential series of elements including the John Hemmings Memorial Park and Dandenong High School site (connected by a pedestrian bridge overhead), a mature boulevard of trees in the central and side median strips and a linear flagpole display which defines the entrance point into Central Dandenong.
WHY IS THIS LOCATION IMPORTANT?
This gateway location forms a major strategic entrance point into Central Dandenong on approach from the north-west.
RECENT/ANTICIPATED CHANGES
Dandenong is the heart of Melbourne’s growing south- east corridor. The State Government’s $290 million funded Revitalising Central Dandenong (RCD) initiative is rejuvenating the city centre and creating a fresh new future for Central Dandenong. The initiative is being delivered by the Victorian Government, through Places Victoria, in partnership with the City of Greater Dandenong. Major construction works along Lonsdale Street were completed in April 2011. The transformed street is now a key focus of activity in Central Dandenong, and is set to become ‘one of Melbourne’s great boulevards’. The Revitalising Central Dandenong document identifies corner sites at the intersection of Clow Street and Princes Highway/ Lonsdale Street as ‘key locations’. This gateway location was also featured in the Central Dandenong Gateways Strategy (2006), which included recommendations to enhance boulevard treatments, redesign or retrofit the pedestrian bridge, double the number of flag poles to increase their visual impact, include additional land form and planting along the edge of the John Hemmings Memorial Park and to construct landmark built form in the area. Since this strategy, uplighting has been installed on the pedestrian bridge and the number of flag poles has been doubled, enhancing the gateway experience.
OBJECTIVES
▪▪ To provide a positive gateway experience into Central Dandenong on approach from the north-west ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival
108 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
13 CENTRAL DANDENONG (NORTH-WEST APPROACH)
CONCEPT PLAN LEGEND
Comprehensive Development Zone Proposed boulevard planting (exotic or native) Key corner site Existing open space that contributes Established, mature tree boulevard or park edge to gateway contributing to gateway experience Existing municipal flags Existing landmark
2011 | 109 City of Greater Dandenong GATEWAYS STRATEGY
13 CENTRAL DANDENONG (NORTH-WEST APPROACH)
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Support ongoing addition, maintenance and succession planting of all boulevard trees along the Princes Highway
Locality/Wayfinding Signs ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Paint or retrofit the Princes Highway pedestrian bridge to heighten daytime visibility and (public realm) complement existing night-time illumination ▪▪ Retain existing flagpoles along the Princes Highway
PRECEDENT GATEWAYS
Native boulevard treatment Bright coloured overpass
110 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
13 CENTRAL DANDENONG (NORTH-WEST APPROACH)
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to the Princes Highway, Lonsdale Street and Clow Street ▪▪ Built form for the RCD gateway approaches should reference prevailing policies and guidelines adopted for central Dandenong (through the RCD partnership) ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement ▪▪ Provide active building frontages along the Princes Highway, Lonsdale Street and Clow Street
Heights & Setbacks ▪▪ Encourage higher scale built form and zero setbacks to the street edge at key corner sites
Landscaping ▪▪ Provide screening trees along existing private/public interfaces (outside of the Comprehensive Development Zone) to soften the impact of built form and/or fencing, when viewed from the Princes Highway
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development where possible ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Limit the number of vehicular access points off the Princes Highway so that interruption to footpaths is minimised AVOID ▪▪ Areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 111 City of Greater Dandenong GATEWAYS STRATEGY
112 | 2011 GATEWAY CONCEPT PLAN 14: CENTRAL DANDENONG (NORTH APPROACH)
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
14 CENTRAL DANDENONG (NORTH APPROACH)
GATEWAY DESCRIPTION
This gateway is located at the intersection of Clow and Foster Streets at a key entry point into Central Dandenong when travelling from the north. The Dandenong RSL is located on the south-western corner of the intersection, while the remaining three corners are largely undefined, featuring a takeaway food outlet and convenience store that are set back from the road.
WHY IS THIS LOCATION IMPORTANT?
This gateway location forms a major strategic entrance point into Central Dandenong on approach from the north.
RECENT/ANTICIPATED CHANGES
Dandenong is the heart of Melbourne’s growing south-east corridor. The State Government’s $290 million funded Revitalising Central Dandenong (RCD) initiative is rejuvenating the city centre and creating a fresh new future for Central Dandenong. The initiative is being delivered by the Victorian Government, through Places Victoria, in partnership with the City of Greater Dandenong. Major construction works along Lonsdale Street were completed in April 2011. The transformed street is now a key focus of activity in Central Dandenong and is set to become ‘one of Melbourne’s great boulevards’. There is likely to be redevelopment/higher density development occurring in the area in the future given its proximity to Central Dandenong.
OBJECTIVES ▪▪ To provide a positive gateway experience into Central Dandenong on approach from the north ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival
114 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
14 CENTRAL DANDENONG (NORTH APPROACH)
CONCEPT PLAN LEGEND
Comprehensive Development Zone Proposed boulevard planting (exotic or native) Key redevelopment site Future built form to be built to property boundary Key corner site Potential for fence interface feature
2011 | 115 City of Greater Dandenong GATEWAYS STRATEGY
14 CENTRAL DANDENONG (NORTH APPROACH)
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Enhance the existing edge treatment alongside the RSL car park through providing increased indigenous planting ▪▪ Provide screening trees/planting along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from Clow Street, Foster Street and Stud Road
Locality/Wayfinding Signs ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Consider feature fence treatments along the eastern side of Foster Street (public realm)
PRECEDENT GATEWAYS
Fence treatments as a gateway
116 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
14 CENTRAL DANDENONG (NORTH APPROACH)
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Clow Street, Foster Street and Stud Road ▪▪ Built form for the RCD gateway approaches should reference prevailing policies and guidelines adopted for central Dandenong (through the RCD partnership) ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement ▪▪ Provide active building frontages along Clow Street, Foster Street and Stud Road
Heights & Setbacks ▪▪ Encourage higher scale built form and minimal setbacks to the street edge at key corner sites
Landscaping ▪▪ Provide screening trees along existing private/public interfaces (outside of the Comprehensive Development Zone) to soften the impact of built form and/or fencing, when viewed from Clow Street, Foster Street and Stud Road
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ On-site parking for vehicles should be located to the rear of new buildings/ development where possible ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ Limit the number of vehicular access points off Clow Street, Foster Street and Stud Road so that interruption to footpaths is minimised AVOID ▪▪ Areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 117 City of Greater Dandenong GATEWAYS STRATEGY
118 | 2011 GATEWAY CONCEPT PLAN 15: CENTRAL DANDENONG (WEST APPROACH)
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
15 CENTRAL DANDENONG (WEST APPROACH)
GATEWAY DESCRIPTION
This linear gateway forms the entry point into Central Dandenong from the west, along Cheltenham Road. Eastlink crosses over Cheltenham Road which forms the beginning of the gateway corridor. Infrastructure surrounding Eastlink exhibits high quality articulation, construction and design, and includes the successful revegetation and establishment of the Dandenong Creek corridor. Recent boulevard tree planting has taken place in the central and side median strips along Cheltenham Road. Built form along Cheltenham Road between Eastlink and the Metro Village development is characterised by bulky goods/service industry uses where setbacks and building heights are varied. The use of bold colours for advertising is prominent along the gateway corridor.
WHY IS THIS LOCATION IMPORTANT?
This gateway location forms a major strategic entrance point into Central Dandenong on approach from the west. The site has high exposure due to large volumes of traffic approaching Central Dandenong from Eastlink.
RECENT/ANTICIPATED CHANGES
Dandenong is the heart of Melbourne’s growing south- east corridor. The State Government’s $290 million funded Revitalising Central Dandenong (RCD) initiative is rejuvenating the city centre and creating a fresh new future for Central Dandenong. The initiative is being delivered by the Victorian Government, through Places Victoria, in partnership with the City of Greater Dandenong. Development of the medium density residential project ‘Metro Village 3175’ is now well underway. Recent and proposed landscaping and boulevard planting along Cheltenham Road will continue to contribute to the gateway experience. Redevelopment of sites along Cheltenham Road may occur over time, although this is likely to occur sporadically given the fragmented land ownership.
OBJECTIVES ▪▪ To provide a positive gateway experience into Central Dandenong on approach from the west ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival
120 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
15 CENTRAL DANDENONG (WEST APPROACH)
CONCEPT PLAN LEGEND
KV Key view Proposed boulevard planting (exotic or native) Opportunity to improve bridge infrastructure Existing boulevard planting: native Advertising elements such as billboards at Existing boulevard planting: exotic banners to be avoided Key corner site
2011 | 121 City of Greater Dandenong GATEWAYS STRATEGY
15 CENTRAL DANDENONG (WEST APPROACH)
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Continue the planting of boulevard trees along Cheltenham Road in the middle and side median strips, where space is available
Locality/Wayfinding Signs ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Cheltenham Road ▪▪ Encourage the development of new high quality office/warehouse/storage buildings along Cheltenham Road ▪▪ Building facades should be composed with an appropriate scale, rhythm and proportion which responds to the building’s use and contextual character ▪▪ Articulate the form and façades of buildings through the use of different colours and materials, through the composition of openings and setbacks, and through variations in wall surfaces ▪▪ Orientate built form to align with the property boundary/road where possible ▪▪ Ensure the rooftop design of buildings located in close proximity to Eastlink are well articulated and provide a positive outlook of the industrial area as viewed from Eastlink (e.g. are not dominated by building services such as air conditioning units and ventilation systems) AVOID ▪▪ Excessive use of bold, highlight colours
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form as viewed from Cheltenham Road
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads) ▪▪ Advertising elements such as billboards and banners on buildings which provide an interface with Eastlink
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development where possible AVOID ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
122 | 2011 GATEWAY CONCEPT PLAN 16: CENTRAL DANDENONG (SOUTH APPROACH)
ACTIVITY CENTRE GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
16 CENTRAL DANDENONG (SOUTH APPROACH)
GATEWAY DESCRIPTION
This linear gateway forms the entry point into Central Dandenong from the south, along the southern end of Lonsdale Street. The linear Dandenong Park and creek corridor to the east provides a green landscape element to the gateway, enhanced by significant, mature boulevard planting in the central median strip along Lonsdale Street. A cluster of flagpoles located in the central median contribute to a sense of arrival and help to define the entrance point to Central Dandenong. Dandenong Creek forms the northern edge of the gateway zone where the character changes significantly on arrival into Central Dandenong. Along the west side of Lonsdale Street commercial car yards and service businesses dominate the streetscape. Building setbacks vary and car parking areas located between buildings interrupt the consistency in built form frontages along Lonsdale Street. To the south, the railway overpass bridge offers views across Dandenong Park and the commercial land uses alongside Lonsdale Street. The area experiences a proliferation of signs and advertising in the form of banners, billboard, flags and inflatables, creating visual clutter and an unpleasant pedestrian experience. This is a stark ontrast to the landscape setting opposite.
WHY IS THIS LOCATION IMPORTANT?
This gateway location forms a major strategic entrance point into Central Dandenong on approach from the south.
RECENT/ANTICIPATED CHANGES
Dandenong is the heart of Melbourne’s growing south- east corridor. The State Government’s $290 million funded Revitalising Central Dandenong (RCD) initiative is rejuvenating the city centre and creating a fresh new future for Central Dandenong. The initiative is being delivered by the Victorian Government, through Places Victoria, in partnership with the City of Greater Dandenong. Major construction works along Lonsdale Street were completed in April 2011. The transformed street is now a key focus of activity in Central Dandenong, and is set to become ‘one of Melbourne’s great boulevards’. The Lonsdale St boulevard finishes at Foster Street/Dandenong Park, yet takes on a new character between the park and the gateway entrance at Dandenong Valley Highway. Construction has begun on an iconic regional playground located in Dandenong OBJECTIVES Park which will enhance the gateway location. Built form within ▪▪ To provide a positive gateway experience into the area offers a number of opportunities for redevelopment, Central Dandenong on approach from the thus change is likely to occur in the near future. south ▪▪ To facilitate the development of high-quality built form that contributes to the sense of arrival
124 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
16 CENTRAL DANDENONG (SOUTH APPROACH)
CONCEPT PLAN LEGEND
KV Key view Key corner site Future landmark HP Topographical high point Proposed boulevard planting (exotic or native) Existing open space that contributes to gateway Opportunity to improve bridge infrastructure Established, mature tree boulevard Future built form to be built to property boundary or park edge contributing to gateway experience
2011 | 125 City of Greater Dandenong GATEWAYS STRATEGY
16 CENTRAL DANDENONG (SOUTH APPROACH)
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Consider installation of planter boxes/small scale tree planting along the western side of Lonsdale Street ▪▪ Strengthen tree planting and introduce feature lighting of trees along the edge of Dandenong Park ▪▪ Increase native tree planting at the Dandenong Creek crossing/ corridor ▪▪ Support continued maintenance and restoration of Dandenong Creek
Locality/Wayfinding Signs ▪▪ Enhance signage at the Dandenong Creek crossing to emphasise the presence of the creek ▪▪ Apply the General Guidelines Relating To Locality/Wayfinding Signs (refer to page 27 of report)
Landmark Opportunity ▪▪ Introduce a feature treatment such as a sculptural element spanning the edge of (public realm) Dandenong Creek ▪▪ Upgrade existing balustrade treatments on the railway bridge
PRECEDENT GATEWAYS
Proposed concept for entry signage to the Dandenong Park Example of a bridge balustrade treatment Regional Playground
126 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
16 CENTRAL DANDENONG (SOUTH APPROACH)
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Lonsdale Street ▪▪ Encourage a narrow shop front pattern where buildings are sited and oriented to provide a strong, consistent and active edge along Lonsdale Street and take advantage of views into the parkland ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── a corner feature such as a low tower or prominent verandah ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement ▪▪ Articulate the roof form of buildings located along Lonsdale Street to provide visual interest and emphasise views across Dandenong Park, as viewed from the railway bridge ▪▪ Ensure the rooftop design of buildings located along Lonsdale Street are well articulated and provide a positive outlook from the railway bridge (e.g. are not dominated by building services such as air conditioning units and ventilation systems) ▪▪ Provide active building frontages along Lonsdale Street with verandahs for weather protection
Heights & Setbacks ▪▪ Provide a zero front setback along Lonsdale Street in areas adjacent to Dandenong Park ▪▪ Encourage higher scale built form and zero setbacks to the street edge at key corner sites
Landscaping ▪▪ Provide physical and visual links to Dandenong Park and the creek corridor
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Reduce the number of vehicular access points off Lonsdale Street so that interruption to Parking footpaths is minimised ▪▪ Rationalise existing car parking areas ▪▪ Provide a single, compact car parking area that provides direct, high quality and safe pedestrian access to Lonsdale Street, encouraging people to walk around the area by foot ▪▪ Screen loading facilities, service areas and waste storage from public view ▪▪ Provide landscaping and canopy trees within at-grade car parking areas AVOID ▪▪ Areas of hard/impervious surfaces (such as private car parking areas) located between the front of the building and the street
2011 | 127
GATEWAY CONCEPT PLAN 17: LONSDALE ST / SOUTH GIPPSLAND HWY
INDUSTRIAL / BUSINESS GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
17 LONSDALE ST/SOUTH GIPPSLAND HWY
GATEWAY DESCRIPTION
This gateway site is located at the intersection of Lonsdale Street (Princes Highway) and the South Gippsland Highway. The intersection is dominated by road infrastructure and signage, overhead power lines and large advertising elements such as billboards. Land uses consist predominantly of highway retailing showrooms and car yards. Built form setbacks are inconsistent, with car parking generally located to the front of businesses, adjacent to the road corridors. The approach from Lonsdale Street features avenue planting in the central and side medians which offers visual relief along the corridor. A large vacant site is located on the eastern side of the intersection, and remains undeveloped. Pedestrian activity in the area is not high, although informal paths indicate the desire for footpath infrastructure, particularly along the western side of the South Gippsland Highway.
WHY IS THIS LOCATION IMPORTANT?
This site is located at the junction of two major roads and has a high level of exposure. It is situated in a car sales and service precinct, just outside of Central Dandenong and close to the municipal boundary. Historically, it has been a point of convergence of a number of entry and exit roads to Dandenong.
RECENT/ANTICIPATED CHANGES
This area has a focus on car sales and showrooms and it is expected that this use will continue in the future. The site on the eastern side of the intersection between the South Gippsland Highway and Lonsdale Street has significant potential for development. The approach from Lonsdale Street features boulevard planting in the central and side medians which will continue to strengthen the gateway as they mature.
OBJECTIVES
▪▪ To present a positive ‘industrial’ gateway to the municipality on approach from the north ▪▪ To recognise and celebrate Dandenong’s industrial heritage and identity ▪▪ To enhance the quality of built form and landscaping at this highly exposed gateway intersection
130 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
17 LONSDALE ST/SOUTH GIPPSLAND HWY
CONCEPT PLAN LEGEND
KV Key view Proposed boulevard planting (exotic or native) Key corner site Existing boulevard planting: native Future built form edge Established, mature tree boulevard or park edge contributing to gateway experience Landscaped setback
2011 | 131 City of Greater Dandenong GATEWAYS STRATEGY
17 LONSDALE ST/SOUTH GIPPSLAND HWY
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Strengthen existing boulevard planting along the Princes Highway, where space is available
Landscaping ▪▪ Introduce medium to low scale detailed planting within roadside reserves and traffic islands to create visual ‘islands’ of green ▪▪ Introduce canopy trees and footpath infrastructure where there is evidence of pedestrian activity, particularly along the South Gippsland Highway ▪▪ Consider future undergrounding of powerlines to remove visual clutter
Landmark Opportunity ▪▪ Consider installation of a public art sculpture (public realm)
PRECEDENT GATEWAYS
Examples of landmark built form with an industrial theme
132 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
17 LONSDALE ST/SOUTH GIPPSLAND HWY
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Lonsdale Street and the South Gippsland Highway ▪▪ Articulate the form and façades of buildings through the use of different colours and materials, through the composition of openings and setbacks and through variations in wall surfaces ▪▪ Building facades should be composed with an appropriate scale, rhythm and proportion which responds to the building’s use and contextual character ▪▪ Buildings should be oriented/designed to follow the alignment of the road ▪▪ Ensure future built form on key corner sites better emphasises the corner location by providing: ── buildings of high architectural quality ── articulated facades and roof design ── a corner feature such as a low tower or prominent verandah ── active frontages at street level ▪▪ Corner sites should actively address both frontages at street level and ensure that the corner allows for safe and comfortable pedestrian movement AVOID ▪▪ Excessive use of bold, highlight colours
Heights & Setbacks ▪▪ Encourage higher scale built form and landscaped setbacks at key corner sites ▪▪ Provide a minimum 2 metre landscaped setback on properties fronting Lonsdale Street to soften the impact of built form and hard/impervious surfaces ▪▪ Encourage a consistent setback along Lonsdale Street as development occurs over time
Landscaping ▪▪ Provide low scale screening trees along existing private/public interfaces to soften the impact of built form and road infrastructure, when viewed from Lonsdale Street and the South Gippsland Highway
Signage ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view Parking ▪▪ Provide landscaping and canopy trees within at-grade car parking areas ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development where possible ▪▪ Views of cars on upper levels should be screened from the public realm
Landmark Opportunity ▪▪ Provide a landmark building on the large development site located on the south-eastern (private realm) side of the intersection
2011 | 133
GATEWAY CONCEPT PLAN 18: PRINCES HWY / SOUTH GIPPSLAND HWY
INDUSTRIAL / BUSINESS GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
18 PRINCES HWY/SOUTH GIPPSLAND FWY
GATEWAY DESCRIPTION
This linear gateway centres on the Princes Highway, extending from the South Gippsland Freeway off-ramp in a westerly direction, and terminating near the intersection of Olive Road. The approach on exiting the South Gippsland Freeway features raised side embankments and a wide central median planted with dense, coastal vegetation that blocks views to the industrial uses beyond. A large vacant site is located to the south, which is largely screened by vegetation situated along the roadside/property boundary. When approaching from the east along the Princes Highway, views are dominated by highway development, consisting of a mix of residential, business and industrial uses of various scales. The Princes Highway forms the northern extent of the municipal boundary. The existing municipal identity sign along the Princes Highway is small and understated.
WHY IS THIS LOCATION IMPORTANT?
This site is a major entrance point for traffic entering Central Dandenong from the south-east, and thus has a high level of exposure.
RECENT/ANTICIPATED CHANGES
The large vacant site located on the south-western corner of the Highway/Freeway intersection is zoned Comprehensive Development (CDZ) within the City of Greater Dandenong Planning Scheme. The schedule to the zone identifies this site as ‘Precinct B: Key Services Precinct’ which encourages the use of land for offices and daily services to support workers such as a supermarket, bank and/or food and drink premises. ‘Precinct A’ which abuts Precinct B to the west, is identified as a ‘High Tech Business and Industry Precinct’, which encourages the use of the land for office, industry, warehousing and logistics. It is likely that this site will undergo significant change in the near future. Residential development in the south-eastern growth corridor will result in higher volumes of traffic moving through the interchange.
OBJECTIVES ▪▪ To present a positive ‘industrial’ gateway to the municipality on approach from the south-east ▪▪ To recognise and celebrate Dandenong’s industrial heritage and identity ▪▪ To strengthen the boulevard experience along the Princes Highway
136 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
18 PRINCES HWY/SOUTH GIPPSLAND FWY
LEGEND CONCEPT PLAN
Municipal boundary Existing Council branded signage, not at appropriate scale Comprehensive Development Zone Proposed boulevard planting (exotic KV Key view or native)
Key corner site Proposed landmark gateway installation (linear) Future built form to be built to property Feature planting opportunity at boundary roundabout
2011 | 137 City of Greater Dandenong GATEWAYS STRATEGY
18 PRINCES HWY/SOUTH GIPPSLAND FWY
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Boulevard Planting ▪▪ Strengthen existing boulevard planting along the Princes Highway
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from the Princes Highway and South Gippsland Freeway AVOID ▪▪ Loss of existing vegetation, boulevard planting and street trees
Municipal Signs ▪▪ Replace existing municipal identity sign with larger scale sign that is legible to traffic passing at high speeds ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Create an industrial themed linear landmark entry sculpture along the length of the Princes (public realm) Highway slip lane that aims to recognise and celebrate Dandenong’s industrial heritage, emphasise the entrance to the municipality and complement improved municipal identity signage
Examples of scultpure with an industrial theme
138 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
18 PRINCES HWY/SOUTH GIPPSLAND FWY
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to the Princes Highway and the South Gippsland Freeway ▪▪ Ensure future built form located at the intersection of the Princes Highway and the South Gippsland Freeway emphasises the corner location by providing: ── buildings of high architectural quality ── a well designed frontage that works in a high-speed traffic environment ── articulated facades and roof design ▪▪ Orientate built form to align with the property boundary/road
Heights & Setbacks ▪▪ Setback future development from road sides to allow sufficient space for landscaping
Landscaping ▪▪ Landscaping should be of high quality and designed to complement the landscape treatments of adjoining public realm areas ▪▪ Sites should be developed to maximise retention of existing vegetation and provide landscape design that assists in passive solar heating/cooling ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing, when viewed from the Princes Highway and South Gippsland Freeway AVOID ▪▪ High solid, or chain-mesh fencing along the Princes Highway
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
Vehicle Access & Car ▪▪ Screen loading facilities, service areas and waste storage from public view and ensure that Parking they are not highly exposed to the Princes Highway or South Gippsland Freeway ▪▪ On-site parking for vehicles should be located to the rear of new buildings/development ▪▪ Provide landscaping and canopy trees within future at-grade car parking areas ▪▪ Limit the number of vehicular access points off the Princes Highway AVOID ▪▪ Parking between the front of the building and the street should generally be avoided ▪▪ Large areas of hard/impervious surfaces (such as private car parking areas) alongside the Princes Highway
2011 | 139
GATEWAY CONCEPT PLAN 19: WESTERNPORT HWY / SOUTH GIPPSLAND HWY
INDUSTRIAL / BUSINESS GATEWAY City of Greater Dandenong GATEWAYS STRATEGY
19 WESTERN PORT HWY/SOUTH GIPPSLAND HWY
GATEWAY DESCRIPTION
This gateway site is located at the intersection of the Western Port Highway and the South Gippsland Highway. The intersection is characterised by large scale industrial built form and major road infrastructure, including an overpass, underpass and an almost 360º freeway interchange. This gateway marks the transition from residential development in the south-east to Dandenong’s industrial precinct. Large silos located to the north-west of the interchange form a landmark feature for the area and a memorable gateway experience.
WHY IS THIS LOCATION IMPORTANT?
This site is a major entrance point for traffic entering Central Dandenong from the south-east, and thus has a high level of exposure.
RECENT/ANTICIPATED CHANGES
Industrial uses within the area are expected to continue. Residential development in the south-eastern growth corridor will result in higher volumes of traffic moving through the interchange.
OBJECTIVES ▪▪ To present a positive ‘industrial’ gateway to the municipality on approach from the south-east ▪▪ To recognise and celebrate Dandenong’s industrial heritage and identity ▪▪ To strengthen the boulevard experience along the South Gippsland Highway
142 | 2011 City of Greater Dandenong GATEWAYS STRATEGY
19 WESTERN PORT HWY/SOUTH GIPPSLAND HWY
LEGEND CONCEPT PLAN
Municipal boundary Proposed boulevard planting (exotic or native)
KV Key view Opportunity to improve bridge infrastructure Proposed landmark gateway installation Existing landmark Proposed landmark gateway installation (linear) Existing open space that contributes to gateway Proposed Council branded signage at appropriate scale
2011 | 143 City of Greater Dandenong GATEWAYS STRATEGY
19 WESTERN PORT HWY/SOUTH GIPPSLAND HWY
PUBLIC REALM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Landscaping ▪▪ Strengthen native boulevard planting along the north side of the South Gippsland Highway ▪▪ Enhance the roadside batter treatment along the north side of the South Gippsland Highway to create a dialogue with the landmark opportunity opposite ▪▪ Improve the quality of the batter treatment under the South Gippsland Freeway bridge through the use of feature lighting and textures/ materials
Municipal Signs ▪▪ Provide municipal identity sign/entry marker of a scale that is appropriate to its context and legible to traffic passing at various speeds ▪▪ Potential to incorporate municipal sign/entry marker within a feature public art sculpture ▪▪ Apply the General Guidelines Relating To Municipal Identity Signs (refer to page 28 of report)
Landmark Opportunity ▪▪ Negotiate with landholders to explore the possibility of highlighting (through painting or (public realm) uplighting) the existing silos that are sited prominently at this gateway site ▪▪ Install a feature public art sculpture (or similar industrial themed treatment) that complements the silos and aims to recognise and celebrate Dandenong’s industrial heritage and emphasise the entrance to the municipality
PRECEDENT GATEWAYS
Existing underpass cladding at Eastlink
Landmark sculpture with an industrial theme
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19 WESTERN PORT HWY/ SOUTH GIPPSLAND HWY
BUILT FORM GUIDELINES
DESIGN ELEMENT STRATEGIES/GUIDELINES
Built Form ▪▪ Facilitate the development of contemporary, high quality and sustainable architecture that incorporates principles of Ecologically Sustainable Design (ESD) and presents a high quality image to Western Port Highway and the South Gippsland Highway
Landscaping ▪▪ Provide screening trees along existing private/public interfaces to soften the impact of built form and/or fencing when viewed from the South Gippsland Highway, Abbotts Road and the South Gippsland Freeway
Signs ▪▪ Apply the General Guidelines Relating To Advertising/Business Identification Signs (refer to pages 25-26 of report) AVOID ▪▪ Advertising elements such as billboards, a-frames, inflatables, flags and banners, within the extent of the gateway zone (particularly along main roads)
3D VISUALISATION
The 360º on ramp creates an experiential gateway that marks the transition from residential areas to Dandenong’s Industrial Precinct
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19 WESTERN PORT HWY/SOUTH GIPPSLAND HWY
3D VISUALISATION
Potential location for linear, landmark sculptural installation
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19 WESTERN PORT HWY/SOUTH GIPPSLAND HWY
3D VISUALISATION
Existing silos framed by underpass. Potential to enhance these as a landmark gateway
3D VISUALISATION
Enhanced boulevard treatment along South Gippsland Highway, leading towards Central Dandenong
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51 IMPLEMENTATION City of Greater Dandenong GATEWAYS STRATEGY
IMPLEMENTATION
Implementation of the Gateways Strategy will be primarily through the Greater Dandenong Planning Scheme for development in the private realm and direct works by Council and other agencies for actions in the public domain. Detailed recommendations relating to the planning scheme as well as works in the public domian are provided in the section that follows.
PLANNING SCHEME IMPLEMENTATION
EXISTING POLICY FRAMEWORK
There are a number of existing references to gateways/landmarks in the Greater Dandenong Planning Scheme, as outlined in the grey box below. They variously refer to ‘gateways’, ‘gateway sites’, ‘gateway points’, ‘gateway locations’ and ‘landmark sites’. There is no single policy reference that defines terms and provides a coherent policy framework in relation to gateways. Some of the policy statements imply that gateway locations are inherently well-suited to significant developments. Taken as a general rule, this contradicts the approach advocated in this report, and should not be applied to the concept of gateways defined in this study. Existing references to gateways/landmarks in the Greater Dandenong Planning Scheme include:
LOCAL PLANNING POLICY FRAMEWORK (LPPF)
CLAUSE 21: MUNICIPAL STRATEGIC STATEMENT (MSS)
21.04-3 Industrial Strategy 4.2: Discourage stand alone office development on sites within the Business 3 Zones that are outside the designated existing or proposed activity centres, gateway and/or corridor sites.
21.05 Built Form Economic issues- Greater Dandenong’s economic success will be improved by its image. It is acknowledged that there is a need to improve community perception of the industrial and commercial image of the City. Promoting appropriate urban design to improve the public realm of all commercial and industrial areas, particularly along main roads and at gateways will facilitate more economic activity.
21.05-3 Sustainability Further strategic work: Promote public art at strategic sites such as gateways and boulevards.
CLAUSE 22: LOCAL PLANNING POLICIES
22.02-6 Buffers Precinct Response: Restrict the development of service facilities to City gateway locations (entry rather than exit). Such development should be minor in scale, complement the rural open landscape and contribute an environmental benefit to the surrounding area.
22.02-7 Lyndhurst Precinct Response: Restrict the development of service facilities to City gateway locations (entry rather than exit). Such development should be minor in scale, complement the rural open landscape and contribute an environmental benefit to the surrounding area.
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22.03-2 Urban Design in Commercial and Industrial Areas Objective: To improve the appearance of all commercial and industrial areas, and particularly development along main roads and at gateways.
22.03-3 The design of new commercial and industrial estates and infill development Built Form: The design of new buildings in a commercial or industrial area should emphasise the importance of “landmark” and gateway sites. Buildings at gateway points and on main roads should contribute to the urban design importance of these locations by: ▪▪ Being designed with a “landmark quality” and clearly define Greater Dandenong through their architectural style. ▪▪ Demonstrating excellence of design. ▪▪ If the gateway is rural in character, being designed as “freestanding” in form to be viewed from all sides. ▪▪ If the gateway is urban in character, being designed to provide a backdrop to the setting. ▪▪ Incorporating landscaping that complements public space of the gateway. ▪▪ Providing appropriate and compatible promotional and identification signs. (Large promotional signs are considered inappropriate in gateway locations).
22.07-2 Future Direction and Vision The built form of Central Dandenong will demonstrate urban design that responds to locations in terms of vistas, skylines, gateways and landmarks, and to cultural and historical elements.
OVERLAYS
CLAUSE 43: HERITAGE AND BUILT FORM OVERLAYS
43.04 Development Plan Overlay Schedule 8: Springvale Road/ Cheltenham Road Commercial Gateway The development plan must comprise the following to the satisfaction of the responsible authority: Urban design guidelines indicating presentation of the development to Springvale and Cheltenham Road frontages including measures to achieve the ‘gateway’ role of the site to the Keysborough South area.
PLANNING SCHEME IMPLEMENTATION RECOMMENDATIONS
The Greater Dandenong Planning Scheme provides the primary tool to implement the recommendations of the Strategy. It is an important part of implementation as it legally binds Council, the Victorian Civil and Administrative Tribunal (VCAT) and applicants to consider the key objectives and directions identified through a Strategy such as this. Recommendations for implementation of the Strategy through the Greater Dandenong Planning Scheme include: ▪▪ Including the Gateways Strategy as an Incorporated Document under Clause 81; and ▪▪ Incorporating the key objectives and directions of the Gateways Strategy in the Municipal Strategic Statement. In addition, all references to gateways in the Greater Dandenong Planning Scheme need to be reviewed and revised to ensure that a consistent body of policy is created to implement the findings of this Strategy. This includes any maps that include references to gateway locations. The revised body of policy could include the following changes as identified in blue on the following pages:
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LOCAL PLANNING POLICY FRAMEWORK (LPPF)
CLAUSE 21: MUNICIPAL STRATEGIC STATEMENT (MSS)
21.04-2 Retail, Commerce and Entertainment
Strategic Retail/Commercial Framework Map: Amend map to remove existing references to ‘Strategic Gateways’.
21.05 Built Form Include the following:
Economic issues - Greater Dandenong’s economic success will be improved by its image. It is acknowledged that there is a need to improve community perception of the industrial and commercial image of the City. Promoting appropriate urban design to improve the public realm of all commercial and industrial areas, particularly along main roads and at gateways will facilitate more economic activity. Insert the following: Gateway locations are defined in the City of Greater Dandenong Gateways Strategy, 2011. The Gateways Strategy sets out Objectives for each gateway location. Concept Plans have been developed to guide the development of built form, landscaping and public realm works within these important locations.
21.05-1 Urban design, character, streetscapes and landscapes Incorporate the following:
Objective 10. To express the inherent and/or aspirational qualities of the Greater Dandenong community at high exposure points of entry to, or transitions within, the municipality.
Strategies 10.1 Ensure that new built form and public realm works contribute to the role of identified gateway locations throughout the municipality. 10.2 Implement the Gateway Concept Plans contained within the City of Greater Dandenong Gateways Strategy, 2011. Insert the Gateway Locations Key Map
CLAUSE 22: LOCAL PLANNING POLICIES
22.02-6 Buffers Precinct
Include the following:
Policy Influences
City of Greater Dandenong Gateways Strategy, 2011 The areas surrounding the intersections of Thompsons Road/ Mornington Peninsula Freeway and Thompsons Road/ Dandenong-Frankston Road have been identified as gateway locations in the City of Greater Dandenong Gateways Strategy, 2011. Objectives for each of these gateways include: Thompsons Road/ Mornington Peninsula Freeway intersection: To present a positive landscape-dominant ’green’ gateway to the municipality on approach from the south; To maintain a sense of openness along the gateway corridor, afforded by publicly available views across the
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green wedge landscape, as viewed from the main road corridors of Thompsons Road and the Mornington Peninsula Freeway; and To strengthen the boulevard experience along Thompsons Road. Thompsons Road/Dandenong-Frankston Road intersection: To create a landscape-dominant ‘green’ gateway to the municipality on approach from the south; To strengthen the landscape character of Dandenong-Frankston Road, and emphasise this site as an entry point to the municipality.
Response: Restrict the development of service facilities to City gateway locations (entry rather than exit). Such development should be minor in scale, complement the rural open landscape and contribute an environmental benefit to the surrounding area. Emphasise the gateway role of the Buffers Precinct through implementation of Gateway Concept Plans 05 and 06 (City of Greater Dandenong Gateways Strategy, 2011).
22.02-7 Lyndhurst Precinct Include the following:
Policy Influences
City of Greater Dandenong Gateways Strategy, 2011 The areas surrounding the intersections of Thompsons Road/Dandenong-Frankston Road and Thompsons Road/ Western Port Highway have been identified as gateway locations in the City of Greater Dandenong Gateways Strategy. Objectives for each of these gateways include: Thompsons Road/Dandenong-Frankston Road intersection: To create a landscape-dominant ‘green’ gateway to the municipality on approach from the south; To strengthen the landscape character of Dandenong-Frankston Road, and emphasise this site as an entry point to the municipality. Thompsons Road/Western Port Highway intersection: To present a positive landscape-dominant ‘green’ gateway to the municipality on approach from the south- east; To maintain a sense of openness along the gateway corridor, afforded by publicly available views across the green wedge landscape, as viewed from Western Port Highway; and To strengthen the boulevard experience along Thompsons Road.
Response Response: Restrict the development of service facilities to City gateway locations (entry rather than exit). Such development should be minor in scale, complement the rural open landscape and contribute an environmental benefit to the surrounding area. Emphasise the gateway role of the Lyndhurst Precinct through implementation of Gateway Concept Plans 06 and 07 (City of Greater Dandenong Gateways Strategy, 2011).
22.03-2 Urban Design in Commercial and Industrial Areas Objective: To improve the appearance of all commercial and industrial areas, particularly development along main roads and at gateways sites.
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22.03-3 The design of new commercial and industrial estates and infill development Built Form: The design of new buildings in a commercial or industrial area should emphasise the importance of “landmark” and gateway locations where applicable. Buildings at gateway points located within identified gateway locations and on main roads should contribute to the urban design importance of these locations by: Demonstrating excellence of design. Being designed with a “landmark quality” and clearly define Greater Dandenong through their architectural style. If the gateway is rural in character, being designed as “freestanding” in form to be viewed from all sides. If the gateway is urban in character, being designed to provide a backdrop to the setting. Incorporating landscaping that complements public space of the gateway. Providing appropriate and compatible promotional and identification signs. (Large promotional signs are considered inappropriate in gateway locations.) Adhering to the Public Realm and Built Form Guidelines contained within the relevant Gateway Concept Plan (City of Greater Dandenong Gateways Strategy, 2011).
22.10 Springvale Activity Centre Map 1- Springvale Structure Plan: Amend reference to ‘Culture gateways’ within the map legend to read ‘cultural public art element’ or the like.
OVERLAYS
CLAUSE 43: HERITAGE AND BUILT FORM OVERLAYS
43.04 Development Plan Overlay Schedule 8: Springvale Road/Cheltenham Road Commercial Gateway The development plan must comprise the following to the satisfaction of the responsible authority: Urban design guidelines indicating presentation of the development to Springvale and Cheltenham Road frontages including measures to achieve the ‘gateway’ role of the site. to the Keysborough South area.
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WORKS IN THE PUBLIC DOMAIN
Concept Plans within the Gateways Strategy identify a number of improvements to the public domain. In many cases, actions in the public domain will involve, or need to be undertaken by VicRoads; who are responsible for the design and management of main roads. Council’s role will be more in the line of advocacy or facilitation in these cases. Landscape architects should be involved in the design and implementation of works in the public realm if Council is to deliver the full impact of the objectives set out in the Strategy. Artists or placemakers may have a role in some locations. A key recommendation of the Strategy includes the development of a sign strategy to allow Council to deliver a consistent branded identity for the whole municipality; addressing issues of accessibility, identity, branding and sustainability. It is suggested that the sign guidelines included in the gateways strategy provide a starting point for the development of a comprehensive sign strategy for the City of Greater Dandenong. These guidelines can also contribute to existing council works guidelines relating to signs.
IMPLEMENTATION OF WORKS IN THE PUBLIC DOMAIN
It is recommended that Council undertake the following actions in order to achieve successful implementation of the Gateways Strategy: ▪▪ Develop a five year implementation program for gateway works actions, based on the implementation schedule contained in this chapter, and consider including priority actions in each annual works program; ▪▪ Include in the five year implementation program a process for negotiating implementation of the Strategy with VicRoads, where VicRoads is the road authority or must grant authorisation; ▪▪ Include actions in the five year implementation program about liaising with individuals and organisations whose cooperation or partnership is needed, such as VicTrack, private property owners, community and utility agencies; and ▪▪ Review the progress of implementing the Strategy in three years, with a reassessment of its aims, objectives and methods after six years.
IMPLEMENTATION OF THE GATEWAY CONCEPT PLANS
The implementation table (p.157) lists the 19 Gateway Concept Plans included in the Strategy and highlights the various elements that have been suggested to improve the role of the gateway location, including:
SIGNAGE TREES / PLANTING LANDFORM FEATURE / EARTHWORKS
ROADWAY CONFIGURATION / BRIDGE ARCHITECTURE / BUILT FORM SCULPTURAL ELEMENT / PUBLIC WORKS ARTWORK
The table identifies key Council departments that will be responsible for implementation of the Gateway Concept Plans. Implementation will also require co-operative involvement from a number of other responsible agencies or stakeholders, as identified in the table. These organisations may provide funding, own relevant sites or manage related infrastructure and would either need to be directly involved or consulted during implementation.
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TIMING
Timelines for implementation are classified as follows: High Priority: Short term (0-3 years) Medium Priority: Medium term (3-6 years) Low Priority: Long term (6+ years) As outlined above, there are many elements to each gateway concept plan and as such, implementation is likely to occur across a period of time. For instance, new signs may be implemented at a gateway location in the immediate future, whereas major works such as reconfiguration of an intersection, or a new building, may occur over a longer time period. Given the wide range of variables that may affect implementation, the timelines listed are indicative only.
CATALYST PROJECTS
Six gateway concept plans have been identified as priority projects for implementation. These are central to the delivery of the Gateways Strategy and will act as a catalyst for positive change throughout the municipality. These six gateway concepts could be progressed as ‘high priority projects’ on the basis that they: ▪▪ Are located at high exposure locations; ▪▪ Are considered to be ‘shovel ready’; ▪▪ Are areas currently undergoing change; and ▪▪ Can be implemented at minimum cost, while achieving maximum impact.
The six ‘high priority’ Gateway Concept Plans are: 01: Stud Rd / Monash Fwy 04: Cheltenham Rd / Springvale Rd 08: Westall Rd / Princes Hwy 11: Springvale Activity Centre (South Approach) 15: Central Dandenong (West Approach) 19: Westernport Hwy / South Gippsland Hwy
COST & FUNDING SOURCES
Cost estimates for each of the Gateway Concepts will vary depending on the level of commitment and extent of works to be undertaken. For instance, the Strategy may identify new tree planting and in this case, the cost will vary depending on whether 10 or 100 trees are planted. Sculptural elements will also vary widely in cost, depending on the proposed size, design and materials of the artwork. Council will need to prepare outline cost estimates of the high priority/short term actions, for the purpose of submitting them for funding approval. While the Council will at a minimum need to invest staff or consultant time in detailed design, negotiation, costing and implementation, there are options other than direct Council funding of the works themselves, including: ▪▪ Opportunistic action – with lower priority works, waiting until works are needed in a location for other reasons (e.g. VicRoads reconfiguring an intersection); then negotiating implementation of the gateway treatment. ▪▪ Applying for grants – State or Commonwealth programs offer grants or funding under a variety of headings, such as environmental improvements, road safety and economic stimulus. ▪▪ Advocacy – Advocacy with agencies such as VicRoads, or with landowners, can at least ‘sow the seeds’ of ideas that may reach fruition over time. ▪▪ Integration with Council programs – Council programs in areas such as economic development, environmental improvement, the arts or community development may present opportunities to ‘piggy back’ implementation of gateway improvements. ▪▪ Public Private Partnerships (PPPs) – Opportunities to establish a partnership approach (between the public and private sectors) to fund public infrastructure provision/ upgrades could be explored.
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IMPLEMENTATION TABLE
GATEWAY ELEMENTS COUNCIL OTHER PRIORITY RESPONSIBILITY RESPONSIBLE AGENCIES/ STAKEHOLDERS 01 STUD RD / MONASH FWY P&D, CI, A&CD, MW, VR, PL High IP&S, PS
02 HEATHERTON RD / WESTALL ROAD P&D, CI, A&CD, VR Medium IP&S, PS 03 DINGLEY ARTERIAL / WESTALL RD P&D, CI, A&CD, VR Medium IP&S, PS
04 CHELTENHAM RD / SPRINGVALE RD P&D, CI, A&CD, VR, PL High IP&S, M&C
05 THOMPSONS RD / MORNINGTON PENINSULA FWY P&D, CI, PS VR, PL, EWTP Low
06 THOMPSONS RD / DANDENONG-FRANKSTON RD P&D, CI, A&CD, VR, PL Low PS
07 WESTERNPORT HWY / GLASSCOCKS RD / THOMPSONS RD P&D, CI, A&CD, VR, PL Medium PS
08 WESTALL RD / PRINCES HWY P&D, CI, IP&S, VR, PL High PS, M&C
09 PRINCES HWY / SPRINGVALE RD / CENTRE RD P&D, CI, IP&S VR, PL Medium
10 SPRINGVALE ACTIVITY CENTRE (NORTH APPROACH) P&D, CI, IP&S, VR, PL Medium PS
11 SPRINGVALE ACTIVITY CENTRE (SOUTH APPROACH) P&D, CI, IP&S, VR, PL High PS
12 NOBLE PARK ACTIVITY CENTRE P&D, CI, A&CD, VR, PL, PM Medium IP&S, PS
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GATEWAY ELEMENTS COUNCIL OTHER PRIORITY RESPONSIBILITY RESPONSIBLE AGENCIES/ STAKEHOLDERS 13 CENTRAL DANDENONG (NORTH-WEST APPROACH) P&D, CI, A&CD, VR, PL Medium RCD
14 CENTRAL DANDENONG (NORTH APPROACH) P&D, CI, RCD, VR, PL Medium IP&S, PS
15 CENTRAL DANDENONG (WEST APPROACH) P&D, CI, RCD, VR, PL, CE High IP&S, PS
16 CENTRAL DANDENONG (SOUTH APPROACH) P&D, CI, A&CD, VR, PL Medium RCD, IP&S, PS
17 LONSDALE ST / SOUTH GIPPSLAND HWY P&D, CI, IP&S, VR, PL Medium PS
18 PRINCES HWY / SOUTH GIPPSLAND HWY P&D, CI, A&CD, VR, PL Medium IP&S
19 WESTERNPORT HWY / SOUTH GIPPSLAND HWY P&D, CI, A&CD, VR, PL High IP&S, PS
ABBREVIATIONS
COUNCIL RESPONSIBILITY OTHER RESPONSIBLE AGENCIES / STAKEHOLDERS P&D Planning & Design VR VicRoads CI City Improvement MW Melbourne Water A&CD Arts & Cultural Development EWTP Eastern Water Treatment Plant PS Parks Services PL Private Landowners IP&S Infrastructure Planning & Services PM Placemakers M&C Marketing & Communications CE ConnectEast RCD Revitalising Central Dandenong
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APPENDICES City of Greater Dandenong GATEWAYS STRATEGY
APPENDIX 01: POLICY CONTEXT
GATEWAYS STRATEGY FOR CENTRAL DANDENONG (2006)
In 2005, Aspect Melbourne Pty Ltd was engaged by the Dandenong Development Board in partnership with the City of Greater Dandenong to undertake the Gateways Strategy for Central Dandenong. The strategy built on and referred to examples of gateways from similar cities from around the world; and in addition, investigated, identified, and made recommendations for gateways for Central Dandenong including design themes, sites, scale, design features and indicative designs and materials, utility services, safety, visual aspects and maintenance. Though the strategy was never formally adopted by Council, it is considered to be the basis for a number of gateway projects, including: ▪▪ Flags along Princes Highway and night lighting treatment of the pedestrian bridge ▪▪ Art installation at Dandenong Railway Station ▪▪ Arkana building ▪▪ Redevelopment of the Dandenong Market ▪▪ Design of public art for Stockmans Bridge
REVITALISING CENTRAL DANDENONG (NOVEMBER 2007)
The Revitalising Central Dandenong Initiative is one of Melbourne’s largest urban renewal projects. It is being undertaken through a partnership of the State Government, VicUrban and the City of Greater Dandenong. This document is a framework that outlines four key projects as a focus for investment: Lonsdale St, City Walk (connecting station to Lonsdale St), Station Precinct and George St Bridge. Through public and private investment, the images or messages of Dandenong that this project hopes to achieve include: ▪▪ To deliver social and cultural initiatives and to bring colour, vitality and life to the city (colour/art/public events) ▪▪ Shared vision developed by the project partners, including community consultation Key locations: ▪▪ George St Bridge as new western gateway ▪▪ Dandenong Station ▪▪ Corner Princes Hwy / Clow St including north-west corner of Dandenong Plaza ▪▪ Lonsdale St (Vision: Will become an attractive green boulevard as well as a retail, commercial, servies and residential destination for locals and Melbourne’s south-east population) ▪▪ Drum Theatre ▪▪ Dandenong Market
SPRINGVALE STRUCTURE PLAN (APRIL 2010)
Springvale is one of the four major retail precincts in Dandenong and has a predominantly Asian character. Since the late 1990s public perception the area has been poor though in more recent years this has begun to change. This Structure Plan has been developed to create a cohesive strategy that identifies the important components and issues affecting the centre, and to provide directions on the land use, economic, transport, housing, urban design and social and cultural needs of the community. It contains a vision and objectives, a development framework and an action plan. Objectives that are relevant to the Dandenong Gateways Study include: ▪▪ Put in place design treatments that uniquely identify Springvale ▪▪ Provide a tool that assists in the design of private developments which demonstrate quality neighbourhood design principles ▪▪ Change the perception of Springvale from a social, cultural and economic viewpoint
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KEY STRATEGIES
Commercial ▪▪ Diminishing the motor related uses within the Mixed Use Zone around Warwick Ave to facilitate a renewal of the uncomplimentary and poor built form of the light industrial uses and encourage more office, entertainment, restaurant and lifestyle uses. ▪▪ Potential to site a department store (Kmart, Big W) to the southern end of SV Rd, within or associated with existing Safeway. ▪▪ (Possible train station relocation) ▪▪ Active promotion and partnership management of the centre (promotion and marketing) Housing ▪▪ Prominent corner sites provide landmark opportunities Accessibility ▪▪ Potential for improved East – West access through the centre ▪▪ Redefine the centre as a ‘stopping point’ along the Stations Trail Regional bike trail (COGD Bicycle Strategy, 2002). ▪▪ Ensure that street design treatments give priority to safe and legible walking movements. Street Design ▪▪ ‘Street focussed trading characteristics of the centre, along with the pedestrian activity, produces a busy, human snapshot of this multicultural hub.’ ▪▪ In Springvale, the streets act as public open space. Built Form ▪▪ Contribute to a colourful and vibrant business and social setting ▪▪ Provide active and dynamic frontages ▪▪ All buildings within the B1Z are to align with the property boundary, with no setbacks to segment building alignment. ▪▪ Signs and signage structures that are architecturally integrated and contribute to the cultural identity of the centre, including illuminated signs for a night time affect. Urban and Open Space ▪▪ Retain the green value of the rail corridor Key sites ▪▪ Springvale Civic Centre Site (Springvale Rd, between Grace Park Ave and Hillcrest Grove) ▪▪ Springvale Station & Rail Corridor ▪▪ Bus stop at northern and southern entrances and major bus interchange to the south. ▪▪ Grade separation at Springvale Road, proposed to the Department of Infrastructure in July, 2007. ▪▪ Patrons would benefit from improved landscaping and general rubbish removal and grass slashing around the rail reserve. Better signage at station informing of connecting buses (VicTrack to address amenity issues) Springvale Road ▪▪ Diminishing industrial uses north of the railway line and introduction of business activities will facilitate improved commercial use ▪▪ Large floor office precinct including new police station to act as interface between the core retail area and residential setting along Springvale Rd to the south ▪▪ Bulky good precinct on Springvale Road ▪▪ Buckingham Ave: Use of Asian styled gateways
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▪▪ Capital works: Public Art & Gateways ▪▪ Windsor & Balmoral Ave ▪▪ (Continue with the implementation of cultural gateways at key locations) ▪▪ Intersection of rail line and Springvale Road
NOBLE PARK STRUCTURE PLAN (JUNE 2009)
Noble Park has been identified as a Major Activity Centre in the Melbourne 2030 Strategy. It has the capacity to accommodate business growth, local employment opportunities, greater housing choices, safer and more appealing streets and open spaces, improved access to public transport and a more compact urban environment. Objectives of the Structure Plan include to embrace cultural identity and diversity in the tailoring of works and programs for the community, change people’s perceptions of Noble Park from a social, cultural and economic viewpoint and to put in place design treatments that uniquely identify Noble Park. Key sites ▪▪ Station Forecourt (p.19) ▪▪ Civic Space / Douglas St (p.18)
COUNCIL PLAN 2009 – 2013
The Council plan guides the financial plans, annual budget, service delivery priorities of Council, and plans the continuous improvement of services, over a four year period. It describes the kind of community that is being built. VISION: ▪▪ Greater Dandenong is a City of Opportunity with quality buildings, places and facilities, and where people of all ages, cultures and backgrounds can reach their potential to live secure, happy and fulfilling lives for generations to come. ▪▪ Strategic objectives from this plan that are relevant to the Gateways Study include: ▪▪ Build on the individual character of the City’s many neighbourhoods ▪▪ Actively promote community appreciation of the arts and cultural diversity in the city ▪▪ Manage and promote public to attract activity and encourage engagement between people ▪▪ Promote community pride
DANDENONG INDUSTRIAL CHANGE & DEMAND STUDY (DECEMBER 2007)
This study was commissioned to prepare an economic futures statement for Greater Dandenong, and to identify initiatives that will take advantage of the changes taking place in the broader industrial economy and urban development cycle. Urban design recommendations for gateway sites are detailed in the report. The identified gateway sites are: ▪▪ Intersection of Police/Centre Road, Springvale Road and Princes Highway (Poor presentation to the gateway corners of Springvale Road) ▪▪ Intersection of Springvale and Cheltenham Roads. This is Business 3 Zoned land occupied by Five Ways Industrial Park and retail outlets (Bunnings etc). Golf courses to the west, near the reserve for the future Dingley Freeway. Poor interface with gateway, currently occupied by car parking. ▪▪ Crossing of Princes Highway & Dandenong Creek ▪▪ Intersection of South Gippsland Highway and Princes Highway ▪▪ Crossing of Dandenong-Frankston Road and Eumemmerring Creek. ▪▪ Princes Highway and Westall Road ▪▪ Centre Road and Westall Road ▪▪ Westall Road and rail line
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▪▪ Heatherton Road and Eastlink ▪▪ Springvale Road and proposed Dingley Freeway ▪▪ Dandenong Southern Bypass and Eastlink ▪▪ Cheltenham Road and Eastlink These locations need to clearly reflect the desired image and identity of the industrial areas. In addition, the report contains Corridor built form and urban design recommendations including to provide consistent tree plantings, uplighting of trees, landscaping and setbacks etc. These should be taken into consideration as gateways contain linear elements that extend beyond the intersection or entry point.
PLACES FOR PEOPLE: OPEN SPACE IN GREATER DANDENONG (MAY 2009)
This Open Space Strategy was developed to ‘achieve a quality public park and reserve network to meet the recreational and social needs of the existing and future Dandenong community over the next 20 years.’ Open spaces may provide opportunities for additional tree planting and the development of ‘green gateways’, public art and lighting installations. Any gateway sites identified by this study should be checked against this Open Space Strategy to ensure that any recommendations meet existing goals and strategies.
CLAUSE 22.11 ADVERTISING SIGNS POLICY
This draft Clause is being prepared by the City of Greater Dandenong with the objectives: To ensure that signs are designed, positioned and displayed in an appropriate and attractive manner. To encourage signs that contribute positively to the day and night image of activity centres. Improve the appearance of City gateways through the effective, sensitive display of signs and the avoidance of proliferation and visual clutter. The policy provides detailed guidance on signage typologies, and examples of what is preferred and to be discouraged.
CITY OF GREATER DANDENONG ADVERTISING SIGNS BROCHURE (DRAFT) (2011)
This brochure details the City of Greater Dandenong’s signage policy as outlined above, and provides illustrations and images of the guidelines that have been developed.
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APPENDIX 02: TRAFFIC VOLUMES & EXPOSURE
While the brief for this study implies that it is exclusively about identifying gateways, in fact the Council has made it clear that the subject of the study should be corridors or sites that are important to the image of Greater Dandenong because of their high exposure. High exposure is a key concept of the strategy. Countless corridors and sites could be argued to have importance to the image of a locality. The value of this strategy is that it provides a framework for prioritisation of action and investment by the Council. A key driver of priority is high exposure, meaning ‘a lot of people will see it’. The table below provides a summary of the approximate traffic flows along arterial roads, freeways and highways within the municipality. These locations and figures are also shown on the Traffic Volumes Map on the following page.
24 HOUR VEHICLE ROAD NAME DATA LOCATION VOLUME (APPROX)*
Eastlink Between Prince Hwy East & Monash Fwy 78 000
Between Thompsons Road & Greens Road 50 000
Cheltenham Between Chapel Road & Kingsclere Ave 46 500 Road Between Eastlink & Bennet St 31 500
Heatherton Between Gladstone Rd & James St 18 000 Road Between Springvale Rd & Corrigan Road 21 000
Police Road Between Browns Rd & Jackson Rd 24 000
Between Princes Hwy & Grace St 23 000
South Between Greens Rd & Lonsdale St 30 000 Gippsland Hwy Between Pound Rd & Greens Rd 32 000
Springvale Between Centre Rd & Lightwood Rd 28 000 Road Between Governor Rd & Cheltenham Rd 32 000
Stud Road Between Heatherton Rd & David St 35 000
Between Monash Fwy & Heatherton Rd 31 000
Thompsons Between McCormicks Road & Dandenong-Hastings Rd 15 000 Road Between Mornington Peninsula Fwy & Worsley Rd 19 000
*Figures approximated from VicRoad data, combining flows of traffic in both directions
166 | 2011