An Introduction to Japanese Society's Attitudes Toward Race and Skin Color
Chapter 4 An Introduction to Japanese Society’s Attitudes Toward Race and Skin Color Debito Arudou Introduction Japan, no doubt like any country or society, places cultural value on skin color and melanin content. In Japan’s case, historically and traditionally, pale, unblemished white skin is held in high regard. For example, in classical Japanese ukiyo-e and woodblock prints, Japan’s upper classes and historical figures are generally rendered with very pale skin, while Japanese women, seen mostly indoors, are generally rendered whiter than men. To the present day, Japan’s traditional entertainers (from Kabuki actors to geisha) whiten their skin cosmetically, and its heroes (as seen, e.g., in Japan’s Neputa Festival (JNTO 2011) in Aomori Prefecture) are depicted as light-skinned Japanese battling hairy, swarthy barbarians. In modern Japanese adult society, skin coloring and care is de rigueur for women and sometimes even men (Ashikari 2005). Despite being the tenth most populous nation in the world, Japan’s cosmetics market is the world’s second largest, with an annual turnover of 990 billion yen in 2009 (Austrade 2010), selling products to both lighten and darken skin. Notwithstanding Japan’s fascination with African American culture, most related products, such as UV-blocking makeup foundation, sunscreen, visors, and parasols, help to keep skin light; darker tones due to sun exposure are often negatively associated with aging skin or outdoor manual labor (Ashikari ibid). Further, in a society where most members see themselves as similarly dark-haired and dark-eyed, distinctions are made in Japanese media by darkening skin tones and lightening or coloring hair.
[Show full text]