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MINISTRY OF CULTURE AND TOURISM OF THE REPUBLIC OF AZERBAIJAN PROJECT No.2013-AZETOURI-043 “CITIES OF COMMON CULTURAL HERITAGE” SCIENTIFIC-RESEARCH REPORT PROJECT MANAGER AYDIN ISMIYEV RESEARCHERS DR. FARIZ KHALILLI TARLAN GULIYEV 1 BAKU - 2014 CONTENTS INTRODUCTION ABOUT THE “CITIES OF COMMON CULTURAL HERITAGE” PROJECT EXECUTIVE SUMMARY 1. TURKEY 1.1. Van 1.2. Ahlat 1.3. Erzurum 1.4. Amasya 2. AZERBAIJAN 2.1. Ganja 2.2. Shamkir 2.3. Gabala 2.4. Shamakhi 2.5. Aghsu 3. KAZAKHSTAN 3.1. Esik 3.2. Tamgali 3.3. Taraz 3.4. Turkistan 3.5. Otrar 4. UZBEKISTAN 4.1. Samarkand 4.3. Shahrisabz 4.4. Termez 4.5. Bukhara 4.6. Khiva CONCLUSION RECOMMENDATIONS ANNEX 1. Accomodation establishments ANNEX 2. Travel agencies ANNEX 3. Tour program 1 ANNEX 4. Tour program 2 ANNEX 5. Template Questionnaire ANNEX 6. Questionnaire results REFERENCES PHOTOS 2 INTRODUCTION Archaeological tourism is a new field within cultural tourism that has developed as a result of people’s interest in the past. Archaeological tourism consists of two main activities: visits to archaeological excavation sites and participation in the studies undertaken there. The target group of archaeological tourism includes intellectuals and various people having an interest in archaeology. Any politician, bank employee, doctor, artist or other professional or working person can now spend their vacation at the archaeological excavation site of which they’ve dreamed. The development of this tourism focus area presents a novel product to the tourism economy and increases innovation in archaeology. Three main paths must be followed in order to successfully offer an archaeological tourism product: research, conservation and promotion. Projects in the domain of archaeological tourism in Azerbaijan that have been realized in the last years are: “Medieval Agsu Town Archaeological Tourism Complex” and “Development and Promotion of archaeological tourism in Azerbaijan.” These are the first projects of this kind. Medieval Agsu Town Archaeological Tourism project is an independent project of MIRAS Organization, a specialized NGO in the field of study, protection and promotion of the cultural heritage of Azerbaijan and realized in collaboration with ANAS National Museum of History of Azerbaijan and ANAS Institute of Archaeology and Ethnography. The Ministry of Culture and Tourism of the Republic of Azerbaijan and Agsu regional Executive Power supported the project. Agsu Town built by the founder of the Afshar State, Nader shah, who came to power in the 1730s, was the largest city in the Caucasus at that time. Agsu Archaeological Expedition studied in 2010-2012 1,5 hectare of 40 hectares of the area and covered the excavation sites with metal construction and conserved the finds and exposition halls installed inside that. Experts value the Medieval Agsu Town Archaeological Tourism project as a scientific innovation. This complex is available for tourists in all seasons and it is possible to see excavation sites on the spot. Books, seminars, conferences and info-tours have increased the effectiveness of this archaeological tourism project, which received 8000 tourists in 2013. “The Development and Promotion of Archaeological Tourism in Azerbaijan” project is also an independent project of MIRAS Organization and funded by the Council of State Support to Non-Governmental Organizations under the President of the Republic of Azerbaijan. The project covered August, September, October months in 2011 and included seminars at universities, the publication of “Azerbaijani Pearls” brochure promoting archaeological tourism and perspective monuments, the production of the “Azerbijan land of monuments" documentary and creation of the www.archaeotourism.az web portal. We intend to promote archaeological tourism in Azerbaijan as a new field of tourism. 3 There is a need for education in archaeological tourism in educational institutions that focus on tourism. However ‘archaeological tourism’ is only one part of the promotional task as an understanding of the surroundings and the social climate is also required. Classes must be developed in accordance with the archaeological tourism potential of the specific monuments. Neither international nor European values regarding archaeological tourism have been codified yet. We are willing to support the formation of archaeological tourism values while also developing this field in the Eurasian region generally and the Turkic- Islamic area in particular. The research done in the field of archaeological tourism, including local and international projects, has shown that this tourism field will improve governmental- private-NGO relations and will be still more attractive in the future. 4 ABOUT THE “CITIES OF COMMON CULTURAL HERITAGE” PROJECT The “Cities of Common Cultural Heritage” project on international archeological-tourism route development submitted by the Ministry of Culture and Tourism of the Republic of Azerbaijan was entitled to receive the grant provided by COMCEC (Committee for Economic and Commercial Cooperation of the Organization of the Islamic Conference) Coordination Office. The Project included the assessment of potentially attractive cultural-historical sites and common cultural heritage in 4 countries (Azerbaijan, Kazakhstan, Uzbekistan and Turkey) for inclusion into the joint product development. It especially focuses on the Japanese and European tourism market, as well as on arrivals from Islamic countries. Furthermore, it will serve for promoting the Islamic historical - cultural heritage and tourism potential of these countries at an international level. The Project aims at enhancing tourism exchange and increasing tourism arrivals to the COMCEC region by exchange of practices in the relevant sphere and by developing and promoting joint tourism products in these countries. It will contribute to bring the tourism sector to an internationally competitive level and ensure sustainable tourism development in COMCEC region by raising awareness of the existing destinations with their cultural sites and attractions at the targeted source markets. Within the framework of the project comparative analysis of relevant tourism resources and practices in the respective four countries was performed, joint tourism product was created: the thematic route was developed and tourism packages were composed. For this purpose the project experts have made on site visits to the pilot regions in Azerbaijan, Turkey, Kazakhstan and Uzbekistan. The purpose of these visits were to provide comparative analysis of relevant tourism resources and practices in these regions, detailed assessment of destinations and common cultural heritage in four countries providing necessary information regarding the creation of archeological- historical route and tourism packages. Regional experts from other countries (for the realization of the project in each country) were attracted. As a result of these site visits and analyses the experts have prepared draft report, which included all collected information based on analysis and recommendations for creation of the joint product. As a next step of the project implementation 3 day workshop was organized in Baku. Representatives from relevant countries were attracted to this work-shop with a view to discuss and negotiate all aspects of creation of the joint product on common cultural heritage of the relevant cities based on budget availability of interested groups. Participants consisted of experts from the cultural heritage and tourism industry from the participating countries, Azerbaijani public and private sector representatives and other relevant institutions. Representatives from mass media were also attracted during the workshop with a view to promote the results of the project. The new product will 5 include international cultural route along archeological-historical sites covering all 4 countries. It is deemed to be realized by 4-5 and/or 2-3 days tour packages in each country. Potential tourists will be able to choose the whole route package or any of these countries for traveling. They will be able to make sightseeing tours along these sites and/or actively participate in archeological excavations. As a last step of the project Final report was prepared. 6 Executive Summary Tourism is consisted as a wealth of any country. All countries promote their tourism potentials and try to attract tourists. In some cases, neighbouring countries collaborate with each other to arrange international tourism routes as well. The “Cities of Common Cultural Heritage” project prepared and realized by the Ministry of Culture and Tourism of Azerbaijan Republic with the financial support of the COMCEC Coordination Office seeks to achieve this objective and presents the first international tourism route that combines four Turkic-Islamic countries. The project was aiming to investigate and research archaeological tourism opportunities in pilot destinations at the first phase. The main purpose was to identify old Turkic-Islamic cultural relationships between the four countries and to link the relevance of cultural heritage such as nature, touristic appearances, attractions and etc. This project looks into the pre-Islamic history of Turkey, Azerbaijan, Kazakhstan and Uzbekistan, as well as Scythians and Saks, as well as the history, culture, and art in this region during the arrival of Islam, rule of Seljuk, Elkhani, Timurid, Chagatai, Karakoyunlu, Akkooyunlu, Safavid, Ottoman, sultanates and khanates. The Project also enabled studies on the archaeology,
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