AGENDA WILTON DRIVE IMPROVEMENT DISTRICT Special Meeting Wednesday August 1, 2018 2:00 PM Commission Chambers

CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL

APPROVAL OF MINUTES July 11, 2018 minutes

COMMENTS FROM THE PUBLIC Any member of the Public may speak for three minutes.

NEW BUSINESS None

OLD BUSINESS Lane Elimination Mitigation Program Website and Public Relations Campaign Proposals Photospot Mural

ADJOURNMENT Pursuant to FS. 286.0105, if a person decides to appeal any decision made by the Board, Agency or Commission with respect to any matter considered at such meeting, or hearing, they will need a record of the proceedings and that for such purposes they may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is based. Any person requiring Auxiliary Aids and Services for the Meeting may call the ADA Coordinator at 954-390- 2122 at least two working days prior to the meeting. If you are Hearing or Speech impaired, please contact the Florida Relay Services by using the following phone numbers: 1-800-955-8770 (Voice) 1-800-955-8771 (tdd)

1 MINUTES 2 WILTON DRIVE IMPROVEMENT DISTRICT 3 Wednesday, July 11, 2018 4 6:30pm Commission Chambers 5 6 CALL TO ORDER 7 Chair Blevins called the meeting to order at 6:30 p.m. He then led the Pledge of Allegiance. 8 9 ROLL CALL 10 Members Present Members Not Present 11 Chair Doug Blevins 12 Claudia Castillo 13 James Govin 14 Paul Hugo 15 Anthony LoGrande 16 17 Staff Present 18 Acting Legal Counsel Michael Pawelczyk 19 Assistant City Manager Pamela Landi 20 21 WELCOME 22 Chair Blevins welcomed members and guests to the meeting, and mentioned that although neither 23 could be present tonight, two new members of the Board, Matthew Dreger and Mitchell Bloch had 24 been appointed by the Commission last evening. 25 26 APPROVAL OF MINUTES 27 Minutes: June 13, 2018 Approved 28 Moved by: Member Govin Seconded by: Member LoGrande 29 Passed unanimously 30 31 COMMENTS FROM THE PUBLIC 32 Chair Blevins opened the meeting to public comment. 33 34 There being no public comment, Chair Blevins closed the public comment. 35 36 NEW BUSINESS 37 RESOLUTION 2018-002__ 38 A RESOLUTION OF THE BOARD OF SUPERVISORS OF THE WILTON 39 DRIVE IMPROVEMENT DISTRICT RELATING TO THE IMPOSITION 40 OF NON-AD VALOREM ASSESSMENTS; APPROVING AND ADOPTING 41 A FISCAL YEAR 2018-2019 FINAL ASSESSMENT ROLL; SETTING A 42 PUBLIC HEARING FOR THE PURPOSE OF RECEIVING PUBLIC 43 COMMENT ON THE IMPOSITION, LEVY AND COLLECTION OF SUCH 44 ASSESSMENTS PURSUANT TO SECTION 197.3632, FLORIDA 45 STATUTES; DIRECTING THE PROVISION

46 OF NOTICE THEREOF; AUTHORIZING THE TRANSMITTAL OF 47 NECESSARY INFORMATION TO THE PROPERTY APPRAISER; 48 PROVIDING FOR SEVERABILTY; PROVIDING FOR CONFLICTS; AND 49 PROVIDING FOR AN EFFECTIVE DATE. 50 51 MOTION: 52 Moved by: Member Logrande Seconded by: Member Castillo 53 Passed Unanimously 54 55 OLD BUSINESS 56 Wilton Drive Lane Elimination Project Construction Mitigation Program. 57 Pamela opened the discussion with an explanation of the desired goal: to review list of ideas culled 58 from the discussion in June, and create a suite of recommendations for a program. 59 60 The Board reviewed the proposal provided by Conceptual Communications. Member Govin 61 mentioned coconutgrove.com as a good example of a website that had everything needed for the 62 WDID. Member Castillo offered comments about the need for positive communication with 63 residents, businesses and visitors, and suggested a brief history of Wilton Drive be included in any 64 upcoming presentations. After discussion, it was decided that a mobile responsive website would 65 be just as good as an app, and at a reduced cost, and asked Pamela to seek additional proposals for a 66 public relations campaign that includes a website design, launch and hosting. Becuae the WDID”s 67 upcoming schedule is full of other business for the next few months, it was decided to have a special 68 meeting on August 1, 2018 in order to stay on time with this project. 69 70 MOTION: 71 Motion to direct staff to schedule and notice a special meeting of the Wilton Drive Improvement 72 District on August 1, 2018 at 2:00pm in the City Commission Chambers to discuss the Wilton Drive 73 Construction Mitigation Program. 74 75 76 Moved by: Member Hugo Seconded by: Member Castillo 77 Passed unanimously 78 79 Mural at 2004 Wilton Drive 80 Member Castillo, as the Board’s liaison to the Public Art Committee and lead on the mural, reported 81 that she provided parameters for the mural at the Committee’s meeting on July 9, 2018. The 82 Committee will provide two proposed designs at their August meeting. 83 84 Photospot 85 Pamela reported that she sought a couple simple designs from Conceptual Communications for an 86 inexpensive and temporary photospot for Jaycee Park, and hopes to provide those options to the 87 Board at a future meeting. 88 89 Schedule 90 Pamela reminded the board of the next three upcoming meetings:

91 92 August 1 at 2:00pm – Special Meeting 93 August 8 at 6:30pm – Workshop of Wilton Drive Landscape/Streetscape design 94 September 12 at 5:30pm Final budget Public Hearing 95 Member Govin disclosed he would not be able to attend the August 8th meeting. Member Logrande 96 th 97 disclosed he was not able to attend the September 12 meeting. 98 99 Election of Vice Chair 100 Chair Blevins mentioned Vice Chair Keester’s recent resignation, and sought nominations to for a 101 new Vice Chair. Member Hugo nominated Member Logrande. 102 103 MOTION: 104 Motion to approve Member Logrande as Vice Chair, to fill the unexpired term of Vice Chair 105 Keester. 106 107 Moved by: Member Hugo Seconded by: Member Castillo 108 Passed unanimously 109 110 111 ADJOURNMENT 112 There being no further business, the meeting adjourned at 7:39 p.m. 113 114 The next meeting of the WDID will be August 1, 2018. 115 116 117 ______118 Doug Blevins, Chair Date

Wilton Drive Lane Elimination Project Construction Mitigation Program DRAFT Revised July 11, 2018

 Create a PR campaign – components should include a timeline and detailed descriptions for each aspect of the Program. Create a brand, a tagline like Wilma Lives.

 Create a simple, mobile responsive website to be updated regularly with construction information, parking information, and Wilton Drive business information.

 Have a preconstruction groundbreaking kickoff.

 Once the campaign is fully formed but not yet approved, seek input from Drive businesses. Create an interactive workshop.

 To the greatest extent, integrate business suggestions in the campaign.

 To the greatest extent possible, share construction timelines with affected businesses as far in advance as possible. Lobby FDOT to phase the project to the greatest extent possible.

 Utilize all methods of communication, including Town Crier, hard copy notices via first class mail citywide, door knockers for those within a half mile of construction, city website, and social media.

 Work to create a map for electronic and hard copy distribution that includes parking lots and construction zones.

 Create a branded signage campaign above and beyond what FDOT does. Ask FDOT to combine their funds with ours for a single campaign. Make sure the signs are visible and well lit. Utilize renderings of completed project. Utilize before and after visuals.

 Work to establish regular communication with hotels and CVB to publicize Drive businesses.

 Member LoGrande will be the WDID liaison to the City for Wilton Drive construction purposes.

 Seek a weekly meeting with a contract/FDOT rep to get updates on the schedule.

 Have volunteers on the Drive during the most intense periods assisting people through the construction and directing others to the local businesses. Giving the passer-byers the perception of welcoming & friendliness that they'll have at these businesses.

 Provide funding for ride sharing discounts.

 Investigate parking opportunities at the following locations during special events:

o UDC o Church @ 26th St & 6th Av o Library o Publix o Utilities compound o Wells Fargo Introduction to ADVANSIS www.advansis.net At Advansis we know digital

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Questions / Comments? Proposal Delivery Fabio Iannelli [email protected] (305) 776-0133

Client: The Wilton Drive Improvement District Prepared for: Pamela Landi, Assistant City Manager Prepared by: Laurie Ernest-Jones, Conceptual Communications Date: July 25, 2018 Proposal #: 25-07-076-02 I. OBJECTIVE

Conceptual Communications (“Consultant”) will provide the Wilton Drive Improvement District (“Client”) with comprehensive and integrated communications consulting services that will support achievement of the Client’s goals. Services shall include strategic and tactical components in the following areas; digital communications, marketing, and public relations.

The Consultant understands that the Client’s goals center around the desire to further promote the businesses comprising the Wilton Drive Improvement District (WDID), and to implement effective communication practices to keep residents and patrons informed about pending construction plans along the Drive. Essentially, the ultimate goal of the efforts outlined in this proposal will be to mitigate any negative effects the construction process may have on the surrounding business community. To better ensure success, the action items have been broken out into three phases: Phase 1: Web Development

Phase 2: Public Relations Strategy Development and Implementation

Phase 3: Host Public Outreach/Community Meetings II. SCOPE OF SERVICES

Phase 1: Website Development It is recommended that the Client launch a custom designed responsive website to house information regarding the WDID, including business profiles, promotional information, and construction updates. The Consultant will design and develop the website on the WordPress platform and work with the Client to obtain the content needed to complete the business profiles.

Development of the site will be hosted on Conceptual Communications’ testing server. Once the site is approved by the Client, it will be migrated to the hosting location of the Client’s choice or a quote for hosting will be provided.

Action Items: • WordPress Based CMS Development • Divi Builder Plug In • Up to three field form plug ins • Mobile Responsive Design • Copywriting • Graphic Design • Google Analytics Installation

*Client to provide all imagery. Should additional photos or videos be required, they will be quoted on an as-needed basis. Web hosting services will be provided by the Client. Any additional needs such as plugins, SEO, etc., will fall outside the scope of this proposal and will be considered an additional project requiring a separate proposal quote.

3 II. SCOPE OF SERVICES CONTINUED

Phase 2: Public Relations Strategy Development and Implementation The Consultant will develop a creative public relations campaign to enhance the patron experience throughout the construction phase. The campaign will most likely include a public art component that will likely garner favorable media attention. The PR campaign will utilize all methods of communication available and within budget such as spotlights in the Town Crier and city website and social media updates. Phase 3: Host Public Outreach/Community Meetings Once the construction schedule is determined, it is recommended that two public meetings be held to keep business owners, residents and patrons updated as redevelopment efforts continue to transform the Drive. The two meetings will be advertised and promoted. An RSVP tracking system will be used to gather email addresses of all meeting participants that choose to RSVP. Guest speakers and presentations will be coordinated by the Consultant in partnership with the Client and key stakeholders such as, the City of Wilton Manors and the Florida Department of Transportation.

III. PRICING Phase 1: Website Development………….…….....…………………….…………………………………………………..……$5,000 A 50% deposit is required upon approval of the project. The remainder of the balance is due upon deployment of the page. Hosting, the SSL Certificate and imagery is not included. Ongoing web updates, after the site launch, are available should the Client desire them. A block of 40 hours of billable time for updates will be offered at a discounted rate of $2500. The Client will only be billed for hours used. Phase 2: Public Relations Strategy Development and Implementation ……...………………………………..……..…$7,000 It is estimated that this phase will require 40 to 50 hours of billable time. Phase 3: Host Public Outreach/Community Meetings………………………………………………………..………..……$6,000 It is estimated that this phase will require 30 to 40 hours of billable time. Total Estimate for Services: $18,000 IN WITNESS HEREOF, the duly authorized parties have executed this Proposal as of the date listed below:

Client: Consultant:

Signature Signature

Print Name Print Name

Company Name Company Name

Date Date

5 IV. A LITTLE ABOUT CONCEPTUAL COMMUNICATIONS Located in the heart of Fort Lauderdale’s FAT Village Arts District, Conceptual Communications has a company structure suited to today’s world where content is king and digital media is queen. While most marketing and PR firms assign one account rep to each client, Conceptual Communications employs professionals with niche experience in each subject area ensuring every client benefits from the Firm’s strength-based team approach. Results: Conceptual Communications represents a host of clients from the City of Wilton Manors, to Matchbox Restaurant Group, PharMerica, the City of Parkland, the Coral Springs Museum of Art and the Sun Trolley. Our team’s experience, combined with our organic media pitching philosophy, ensures our clients fully benefit from our 98% media placement rate.

6 Dreamers, Thinkers, & Storytellers READY TO CREATE Campaign Improvement Wilton Drive Driving towards anew day Dreamers, Thinkers, & Storytellers READY TO CREATE Improvement Campaign Wilton Drive 01 Dreamers, Thinkers, & Storytellers READY TO CREATE – OVERVIEW CONSTRUCTION WILTON DRIVE commence inSeptember of2018. about to undergo an extensive construction project which will is thoroughfare main This Drive. businesses Wilton road, main and its along restaurants nightclubs, vacationers many Many its population. frequent LGBTQ sizable a including residents 12,000 over to home is Manors Wilton of city The entertainment andshoppingdistrict. and impact automotive and pedestrian traffic in the city’s vital disrupt will phases Both phase. landscaping. street-scape and landscape urban new the by followed phase, first the be will add reconfiguration Road and walkways pedestrian widen flow, traffic improve ultimately will design new The Dreamers, Thinkers, & Storytellers READY TO CREATE Tourists andVacationers Fort Lauderdale Area Residents Wilton ManorsResidents Business Owners TARGETS: updates. Create awebsite that isthego-to resource for real-time construction solutions for access to impacted businesses. patrons ofthemost up-to-date construction areas whiledistributing best Produce amulti-platform response system that willinform businesses and and future ofWilton Drive. Position construction asapositive revitalization project for thegrowth Prepare residents, business owners andtourists for construction. by developing acomprehensive marketing campaign. Drive customers to Wilton Drive duringandafter roadway construction GOALS:

Dreamers, Thinkers, & Storytellers READY TO CREATE Approach Strategic and merchants. Respond andrepair negative feedback andperception from customers REPAIR the area. We willallywiththeWilton ManorsBusiness Association inthiseffort. most up-to-date construction areas whiledistributing best solutionsfor access to Produce amulti-platform response that willinform businesses andpatrons ofthe INFORM: local, national andinternational patrons. incentivize patronage duringtherevitalization process. This reach willextend to Maintain retention oflocalandseasonalvisitors. Partner withbusinesses to RETENTION: of Wilton Drive (safer street, pedestrian friendly&urbanbeautification) Position construction as apositive revitalization project for thegrowth andfuture POSITION: expect andinform theirpatrons aswell. want to beinformed oftheconstruction timelinesothey canknow what to visibility, blockage ofmainentrances andsidewalks to lackofparking.Businesses regarding theconstruction project. Concerns varied from loss ofbusiness business owner, business association membersandlocalgovernment officials Lightship corresponded withseveral membersofthecommunity including RESEARCH: Dreamers, Thinkers, & Storytellers READY TO CREATE STRATEGIC TACTICS 01 responsive website mobile 02 Waze Uber and/or Lyft Wilton ManorsBusiness Association Wilton ManorsBusiness Owners impact oftheroad overhaul andlandscapingproject. channels that willassist businesses andpatrons inovercoming thenegative during andafter the roadway construction. Ourstrategy willincludemultiple develop amulti-tiered marketing strategy to drive customers to thearea information hubfor theredevelopment project. Lightshipalsoproposes to Lightship proposes to create awebsite platform that willactasthemain Possible Partnerships media social 03 email 04 photography video & Dreamers, Thinkers, & Storytellers READY TO CREATE 02 The Drive Thrive On CAMPAIGN CONCEPT 1 Dreamers, Thinkers, & Storytellers READY TO CREATE navigate iconography, andisresponsive for mobiledevices. to symbolize vibrancy andthriving. Itutilizes intuitive andeasy to It isacleanmodernlayout that incorporates bright popsofcolor District logo. Itusesthecolors ofthePrideflaginasubtle way. This designtakes itscues from theWilton ManorsImprovement Visual Direction: residents, business owners andvisitors. temporary and whencomplete, itwillhave apositive impactonthe divine” emphasizes that thestreet construction project isonly Our subheadline“Don’tfear thegrime, becauseintime, we’ll look thoroughfare. transformation into apedestrian-friendly, safe andbeautiful Wilton Drive sobusinesses can“thrive” andprosper duringthis theme conveying theideathat construction isbeingdoneon The Thrive OnThe Drive campaignisanoptimistic andcatchy we’ll lookdivine” Subheadline: “Don’tfear thegrime, becauseintime, Thrive OnThe Drive

Dreamers, Thinkers, & Storytellers READY TO CREATE Email Marketing Social Media Photography Video All traffic isdriven here for conversions Website: TACTICS: these tacticsto build your ecosystem’s architecture. we willcraft therightmessage for eachofouraudiences using Using acohesive lookandfeel onalltouchpoints ofthecampaign, Thrive OnThe Drive

Dreamers, Thinkers, & Storytellers READY TO CREATE 03 Wilton WaysTo CAMPAIGN CONCEPT 2 Dreamers, Thinkers, & Storytellers READY TO CREATE progress andmoving into thefuture. user experience. Ithasafresh forward thinking designthat denotes This willengageusers onanintuitive level andgive themapositive through angledcolor blocking,useof arrows, andanumbersystem. of thecity. The campaign’s visualelements incorporate wayfinding logo. Ithasanatural color palette to reflect thesky andgreenery The campaigndesigntakes itscuesfrom theCity ofWilton Manors Visual Direction: Subheadline: “From thestreet oftoday to The Drive Ways To Wilton sourced by userdriven feedback. - thepopularnavigation app that hasreal-time traffic updates A possible Ways to Wilton strategic partnershipcould be“Waze” positive urbantransformation and future growth ofWilton Drive. “From thestreet oftoday to The Drive oftomorrow,” focuses onthe our unique, community-focused city. Oursubheadlineemphasizes path orstreet for traveling along-butalsothemany “ways” to enjoy which notonlydenotes theideaofnavigation -findinga road, track, Ways To Wilton’s campaignnameisaplay ontheword “ways”, of tomorrow”

Dreamers, Thinkers, & Storytellers READY TO CREATE Event Marketing Social Media Photography Video All traffic isdriven here for conversions Website: TACTICS: these tacticsto build your ecosystem’s architecture. we willcraft therightmessage for eachofouraudiences using Using acohesive lookandfeel onalltouchpoints ofthecampaign, Ways To Wilton

Dreamers, Thinkers, & Storytellers READY TO CREATE 04 Both Concepts Deliverables For Dreamers, Thinkers, & Storytellers READY TO CREATE •Link to Wilton Manorssocialmediapages from theirstorefront) any construction problems (i.e. abackhoehasnotmoved communication withconstruction contractors inlightof to getanswers to theirquestions, aswell asstrengthen with WMBA)that businesses and customers canuse • Setupaninteractive response portal(inpartnership construction timeline • Create afunandengaginginfographic onthe website traffic. “Hardhat Happenings” (HHH)to increase patronage and zone “specials” called“Dusty Drive Deals”(DDD) or • Showcase andpromote weekly/monthly construction interacting onThe Drive. •Curated galleryto show peopleandbusinesses how they’re “Thriving ontheDrive” • Feature regular videospotlightsonlocalbusiness and new construction iscurrently happening •Create anmapshowing designated parkingandwhere interface. information inafriendlyandeasilyaccessible user • Feature construction updates andup-to-date parking MOBILE RESPONSIVEWEBSITEFUNCTIONALITY: OPTION 1

local business promotions. informatin onconstruction, parkingandfeatured emails branded to campaign.Provide up-to-date • Monthlydesignedandmobileresponsive coded EMAIL: • Color correction asneeded business promotion • Bi-monthly2hourphotoshoot for project updates/ PHOTOGRAPHY: and socialmediacampaigns • Videos willalsobeincorporated into thewebsite people to continue to patronize businesses. details, promoting HHHandDDDto encourage spokesperson. These videoswillprovide timely videos featuring afunandentertaining campaign • Create six15to 30second bi-monthlyupdate benefits that will result from thetransformation. the construction plan,it’s impactonthedrive andthe talent-driven overview videoto inform allpartiesof • Develop andproduce a90second entertaining and VIDEO:

to pushandpromote ontheirown socialmedia. • Created currated socialposts packsfor business driving traffic to theproposed website. Instagram LIVE,withaCTA that isconstantly videos, infographics, GIFs, Facebook LIVE& • Content created willincludebranded photos, businesses onthedrive. closures parking,events, andpromotion oflocal used to provide updates onconstruction, road • Branded andengagingpost strategies willbe Twitter] social mediaplatforms. [Facebook, Instagram & per monthviatheexisting City ofWilton Manors • Content willbecreated andpublished2times SOCIAL MEDIA: SOCIAL MEDIA GRAPHIC DESIGN WEB DEVELOPMENT PHOTOGRAPHY VIDEO EDITING VIDEO PRODUCTION ALA CART SERVICES: TOTAL: $19,850

$75/HR $85/HR $110/HR $125/HR $125/HR $185/HR

Dreamers, Thinkers, & Storytellers READY TO CREATE •Link to Wilton Manorssocialmediapages from theirstorefront) any construction problems (i.e. abackhoehasnotmoved communication withconstruction contractors inlightof to getanswers to theirquestions, aswell asstrengthen with WMBA)that businesses and customers canuse • Setupaninteractive response portal(inpartnership construction timeline • Create afunandengaginginfographic onthe website traffic. “Hardhat Happenings” (HHH)to increase patronage and zone “specials” called“Dusty Drive Deals”(DDD) or • Showcase andpromote weekly/monthly construction interacting onThe Drive. •Curated galleryto show peopleandbusinesses how they’re “Thriving ontheDrive” • Feature regular videospotlightsonlocalbusiness and new construction iscurrently happening •Create anmapshowing designated parkingandwhere interface. information inafriendlyandeasilyaccessible user • Feature construction updates andup-to-date parking MOBILE RESPONSIVEWEBSITEFUNCTIONALITY: OPTION 2

• Color correction asneeded business promotion • Bi-monthly2hourphotoshoot for project updates/ PHOTOGRAPHY: and socialmediacampaigns • Videos willalsobeincorporated into thewebsite people to continue to patronize businesses. details, promoting HHHandDDDto encourage spokesperson. These videoswillprovide timely videos featuring afunandentertaining campaign • Create four 15to 30second quarterly update VIDEO:

to thewebsite. featured localbusiness promotions drivingtraffic to-date information onconstruction, parkingand coded emailsbranded to campaign.Provide up- • Bi-monthlydesignedandmobileresponsive EMAIL: SOCIAL MEDIA GRAPHIC DESIGN WEB DEVELOPMENT PHOTOGRAPHY VIDEO EDITING VIDEO PRODUCTION ALA CART SERVICES: TOTAL: $16,650

$75/HR $85/HR $110/HR $125/HR $125/HR $185/HR

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Proposal for CMS Website Development, Marketing Services & Hosting

City of Wilton Manors July 24, 2018

ABC Web Service has provided website design, hosting and Internet Marketing services to hundreds of local, national, and international clients since 1998. A comprehensive portfolio of many of the sites we have designed is available to view on our website by visiting our portfolio. http://www.abcwebservice.com/portfolio/

When you are ready to get started we will assign one of our design specialists to work with you. They will take the information you provide and design a professional website that will enhance your business. You will be fully involved in the development process and we will guide you through the process step by step.

Website Development

Create a custom website of information regarding Wilton Drive renovations to include parking, businesses, events, and construction updates. Website will be responsive* to work on mobile devices and be built with a content management system for quick easy updating. Proposal includes domain registration and premium website hosting with SSL certificate for one year also maintaining the website and making content changes as need for 1 year.

Includes contact forms, social media icon integration, installation of Google Analytics, a sitemap, photo galleries and an image slideshow for the home page.

$4695.00

*Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from mobile phones to desktop computer monitors.

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

Page 1 of 3

Included Domains, Hosting & Maintenance

Premium WordPress Web Hosting, including email, daily site backups, weekly software updates as needed to keep site secure. Install, configure, and insure the updates of WordFence Premium website security software* included in the package. For the fastest performance this server uses Solid State Drives, FastCGI and our new PHP-friendly configuration.

*Please note that the security software is intended to make your website more secure and less prone to hacking. It does not guarantee that your site will not be hacked, although it will greatly reduce the chances. $49.95 per month

Domain Registration $35.00 per year

Hourly Maintenance billed in 6-min. increments $85.00 per hour

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

Page 2 of 3 Terms

All text for the website, photos and graphics will be provided by you unless specifically included in the proposal. If, after construction of the website has begun, additional photos, graphics or text changes are desired, they will be billed at our hourly rate. Any text delivered that needs to be typed will incur an additional charge. ABC Web Service only uses licensed stock images on all projects or images provided by the client. It is the responsibility of the client to be sure that any images they provide to us are either owned by them or are properly licensed from the owner.

All modules, SSL certificates or additional licenses that are desired but not covered by the Proposal will be charged at their cost plus the cost of installation (either a set cost by the module vendor or a charge for our time). Stock photography and images are not included in the quoted price. If you need stock photos we can purchase them on your behalf and charge you accordingly.

Once all work is completed the customer needs to review the work. If any errors or omissions are brought to our attention we will correct them free of charge. If the work is correct but the client decides to make changes, there will be an hourly charge. Once the client makes final payment for the work it will be construed that the client has proofed our work and has found all work to be to their satisfaction and specifications. Once final payment is made ABC Web Service will have no more liability to the client for the completed work.

All copyrights for all material remain with ABC Web Service until the account is paid in full. Receipt of deposit implies acceptance of this proposal. Once work has been started all deposits are non-refundable.

Payment & Fees

A 50% deposit is required to start a new project and can be paid by cash, check or credit card. The next 25% will be due when the sites layout is approved. The final balance due will be paid prior to the site going live. After your initial project, any continuing charges will be billed as work is completed.

Full payment required to start a new SEO project can be made by check or credit card. Monthly ongoing optimization is billed at the beginning of each month.

After your initial project, any continuing charges will be billed each month either by paper invoice or charged to your credit card. Any charges placed on your credit card will be invoiced via email the same day the charge is made.

We do not require our clients to sign contracts for ongoing services. We prefer them to stay with us because they are pleased and satisfied with our work.

We would very much like to work for your company. The prices in this proposal are valid for 30 days. Please let us know if you have any questions that we can answer for you.

Respectfully,

Tim Price ABC Web Service

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

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Proposal for CMS Website Development, Marketing Services & Hosting

City of Wilton Manors July 24, 2018

Website Development

Includes contact forms, social media icon integration, installation of Google Analytics, a sitemap, photo galleries and an image slideshow for the home page.

$4695.00

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

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Included Domains, Hosting & Maintenance

Domain Registration $35.00 per year

Hourly Maintenance billed in 6-min. increments $85.00 per hour

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

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Proposal for CMS Website Development, Marketing Services & Hosting

City of Wilton Manors July 24, 2018

Website Development

Includes contact forms, social media icon integration, installation of Google Analytics, a sitemap, photo galleries and an image slideshow for the home page.

$4695.00

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

Page 1 of 3

Included Domains, Hosting & Maintenance

Domain Registration $35.00 per year

Hourly Maintenance billed in 6-min. increments $85.00 per hour

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

Page 2 of 3 Terms

Payment & Fees

Full payment required to start a new SEO project can be made by check or credit card. Monthly ongoing optimization is billed at the beginning of each month.

We do not require our clients to sign contracts for ongoing services. We prefer them to stay with us because they are pleased and satisfied with our work.

We would very much like to work for your company. The prices in this proposal are valid for 30 days. Please let us know if you have any questions that we can answer for you.

Respectfully,

Tim Price ABC Web Service

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

Page 3 of 3 Terms

Payment & Fees

Full payment required to start a new SEO project can be made by check or credit card. Monthly ongoing optimization is billed at the beginning of each month.

We do not require our clients to sign contracts for ongoing services. We prefer them to stay with us because they are pleased and satisfied with our work.

We would very much like to work for your company. The prices in this proposal are valid for 30 days. Please let us know if you have any questions that we can answer for you.

Respectfully,

Tim Price ABC Web Service

ABC Web Service ▪ 2054 E Oakland Park Blvd. Fort Lauderdale, Florida 33306 ▪ (954) 564-3300

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DATE: July 24, 2018 TO: Pamela Landi, City of Wilton Manors, RE: Public outreach for one-year roadway construction project FROM: Kathy Koch, President, Ambit Advertising and Public Relations

Dear Pamela,

Ambit Advertising and Public Relations will promote and execute two public outreach meetings to garner input and feedback from stakeholders regarding a program to assist Wilton Drive businesses during a one-year roadway construction project which will commence in September.

DELIVERABLES Promotion  Meetings with City  From list of business (emails and phone numbers) provided by the City of Wilton Manors, we will invite all stakeholders to attend a public outreach meeting on one of two dates.  Ambit will create an email to stakeholders that provides both dates and return rsvp. The email will include an infographic that represents the construction project  The email will be sent 2x  Information from about the meetings will be added to www.wiltonmanors.com News and Events / Recent Projects  Ambit will follow up with phone calls to increase attendance

Execution  Two members of Ambit’s team will attend both meetings  Register attendees at door in order to provide list of stakeholders who were present  Introduce project and presenter; explain objectives and format of meeting  Observe attendees during Q & A to gauge input and feedback about the project  Compile list of FAQs from participants for review by the City and to be edited and added to the website  Photograph meetings  Provide an executive summary of both meetings

PROPOSED BUDGET

All deliverables ...... $5,000.

Thank you for allowing us the opportunity to provide this proposal.

We Email 3 hours KK write text .5 Incorporate lst into MAilCHimp 2 hours KK client service .5 Revise text and resend 1.0 $100 maiolchjimp follow up (maximum 5 hours per meeting) $1500.

Prepare sign in sheet .5 Attend the meeting 2 hour x 2 people Execuivte summary and details (withphooto) 6 hours printed

PROPOSAL Website Development & Design Wilton Drive Improvement District July 20th 2018

www.advansis.net

1ADVANSIS Proprietary and Confidential - Not for disclosure to outside parties. We kindly ask you to think twice before printing this document. Reduce, Reuse, Recycle. Background: ADVANSIS is an award winning Digital Design and Interactive Agency specializing in the development of award winning web sites, e-commerce solutions, and mobile development.. Our team has well over two decades worth of experience with online and print media with clients ranging from Ferragamo Latin America, Turner CNN en Español, Uni- versity of Miami, The City of Miami, The Coconut Grove Arts Festival, Panama Jack, and several other businesses and institutions. Why ADVANSIS:

With many of our staff also serving as professors at local learning institutions, we understand how intricate something can become when someone who isn’t technically inclined is asked to perform a function that doesn’t come easily. We know that if a site required a PhD in computer science to manage, the client would feel intimidated and over- whelmed when it came to managing and updating their content. We pride ourselves in creating custom modules that make it easy for client staff with basic computer knowledge to log into the administration side of a website portal and feel comfortable and conﬁdent when making updates. It is your job to focus on your business, it’s our job to make sure your website is easy to manage and not hinder your focus on priorities!

Project Overview:

This proposal is for the development of the Wilton Drive Improvement District(WDID) website. Currently the WDID does not have an online presence beyond the page detailing the core information about the WDID on the city’s website. Based on our phone conversation with Ms. Landi the scope of this project encompasses two key functions;

1) the ability to inform the public and visitors of construction updates in an easy to access and simple way, allowing the city ofﬁcials to log in to an administration portal and post updates. 2) Create awareness of the new site and portal for businesses and the public to take full advantage of what it has to offer, be it trafﬁc updates or special deals a business would like to promote so as to drive people into their store. Proposed Web Application Project Implementation:

ADVANSIS has taken the liberty of registering the WILTONDRIVEFL.COM* domain which we will set up a WDID branded landing page that will inform visitors that a new site is forthcoming. The reasoning behind this is twofold - 1) it informs visitors or anyone that searches for Wilton Drive Improvement District that a new site is coming 2) it informs search engines that there is a new structured site in the works and to keep check- ing back automatically for updated contents which will allow Google and other search engines to index the site.

We will then set up a development environment on our server where we will be building the new site. The development server will be available 24/7 for the client to view progress on the site.

....2 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties. The system we propose will allow for the pages of the site to be housed in a database so that in the future if you decide to update the look of the site, only the page layouts and templates will need to be updated, the actual content will remain the same; reducing future development time and costs. We plan on using the WordPress content management system which is very solid and easy to use, and build our customized plugins to enhance its functionality.

We will add the ability for visitors to sign up for the newsletter which can then be integrated with third party services such as Constant Contact or MailChimp to allow you to successfully market and remind your audience that the WDID is close by and ready to serve them, as well as sending invitations to special events or other. This would be for a customized list that would be created just for the WDID for future marketing efforts.

The goal is to create an easy to use system for your team to update the contents, inform the public of trafﬁc and construction updates, and also to make sure the business listings and promotions are up to date on the website.

We will use best practices to make sure that pages are getting the correct rankings in search engines, and set up metrics and analytics to conﬁrm the site is being properly in- dexed in search engines. The focus of the project is a site that is easy to manage, func- tionally mobile and tablet visible, and integrates basic social media to automate posts to Twitter and Facebook should you need it.

ADVANSIS is also adamant about testing any of our websites on mobile devices (iOS and Android) to make sure that all content we develop is visible and accessible to people “on the go” as most of the trafﬁc initially will be from people that hear of the website and look it up on their phones, or read an email on their phone and click on a link from there.

Advansis will work on a LAMP stack (Linux, Apache, MySQL, PHP) which is license free and is available on most all hosting providers. We will develop fully customized plugins to manage the business listings on the site and the posting of trafﬁc updates over the span of the construction project. This is on top of the plethora of built-in functionality that WordPress already offers such as the ability to upload documents and have press and blog functionality and will allow for frequent updates.

The project will be phased so that the key aspect of delivering construction updates to the public will be ﬁrst and foremost and then the rest of the functionality will be added to the site as per Ms Landi’s request.

Custom Plugins to be developed speciﬁcally for the WDID:

• Construction update manager: Allow the customer to update construction information and affected areas. Custom documents and photos can be uploaded to make the posts as visually appealing and functional as possible. These will also post to social media channels so as to spread the word as efﬁciently as possible.

• Business Listing manager: This plugin will allow the site manager to update the business listings and information. It will allow the businesses to be categorized, located on a map, and also allow for specials to be promoted on their listing.

....3 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties. • Business Specials manager: This plugin will allow for businesses to create a timed special which will appear on their listing. As the time expires for the special, it will automatically disappear from the listing as well.

* We have registered the domain simply to avoid an unrelated third party to register it, even if we are not chosen as the ﬁrm to develop the project, we will transfer the domain to you at cost.

Web Project Plan

ADVANSIS adopts a full visibility approach during our planning, development, deployment and testing process. The following are key milestones that we perceive as being applicable to the project.

Milestone Details:

Meet with client principles/stakeholders and gather requirements deﬁne point of contact representative for the WDID Scope document detailing all functionality on project Create site list of wireframes, designs, or layouts Outline schematics of key site pages, for review by client Present ﬁnal version of site schematics Develop outline of development phases and feature roll out schedule Complete Coding Progress updates Testing/Feedback of objectives and methods Soft Launch Cycle to Go Live

A formal detail of all functionality will be created during the project deﬁnition phase upon proposal acceptance.

Timeline The exact timeline for this project will be detailed during the project deﬁnition after the ﬁnal requirements have been agreed upon by both client and ADVANSIS.

Based on prior experience, we can give a high-level estimate which is subject to ﬂuctua- tions based on the level of integration of third party systems and databases, as well as material delivery times by the client.

The various phases are outlined below:

Project plan estimated time frames

Project definition/functional specifications: 1 week Site wire-framing and final reviews: 2 weeks Integration & Development: Core: 3 weeks Ancillary Script integration and Testing: 2 weeks

....4 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties. Testing, Feedback & Compliance: 1 week Live Deployment, Final Run-through, and Hand-off: 2 days

TOTAL ~9 WEEKS

Estimated 380 labor-hours

This quote is only for the site design and programming. Customer will be responsible for hosting, content, and other applicable third-party fees. All such fees will be presented for approval prior to any purchase. Advansis can refer third party copywriters and imagery for the project. We receive no compensation nor “kickbacks” for these referrals and clients can chose their own as they see ﬁt.

Public Relations Plan

ADVANSIS will work on a year long PR plan that will span the length of the initial phase of the project. Goals

• Generate excitement and buzz among local residents and key stakeholders around the new Wilton Drive, during and after construction Strategies

• Proactively target South Florida print and broadcast media to generate favorable coverage surrounding the new Wilton Drive • Carry out a buzz campaign about the excellence of the planned road and streetscape Tactics

• Create two email newsletter blasts and distribute to Wilton Drive’s mailing lists • Develop a professional media kit including fact sheets, team bios, overall development story, streetscape renderings and construction photos as well as other features of interest to the media and public • Develop targeted local area and regional media list in the categories of business, lifestyle, real estate, in-ﬂight and other media • Carry out public outreach events to gather input and feedback from stakeholders • Distribute updates to the media on topics such as: - Project underway / groundbreaking events - Construction updates - Positive community relations activities

Account Supervision

Joseph Ramirez will directly manage the public relations program, with assistance from staff as necessary, in coordination with Fabio Iannelli. Ramirez will provide regular re-

....5 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties. ports with updates of work, publicity in progress, planned and executed. Communication with the client will be in the form of email and occasional conference calls.

Fees and Expenses

Given the restricted budget for public relations in year one, activity will need to be highly targeted. Pre-approved non-fee out-of-pocket expenses will be reimbursed monthly upon receipt of appropriate documentation. Complete Project Pricing:

Web Portion: $13,500 PR Portion: $6,500

Total: $20,000.00

Hosting is not included in this proposal. ADVANSIS uses staging servers for development until the ﬁnal release at which point the site and database structure is ported to the client’s production servers and tested prior to the site going live.

Should the client not have a hosting provider, we offer several hosting solutions for projects brought forth by other companies we have worked with in the past. We will work with you to select the best match for your site or use your current provider if it meets the new sites’ requirements.

Basic site maintenance is included for the ﬁrst 6 months of the site’s launch, which covers corrections in code we’ve developed, and minor tuning to make sure the server is stable. We will extend this to 12 months to comply with the RFP request at no additional cost.

Full Disclosure: GroveCloud.net is the only hosting vendor we receive monetary compensation from referrals. Project Timeline: The whole project will be split up into ﬁve phases:

PHASE I: Information Gathering: the site will be mapped out and milestones determined.

PHASE II: Once the document is ok’ed, the forms and database design will take place- this is where all the screens will be designed and ok’ed by the customer; once the functional speciﬁcation is complete, we will proceed with coding.

PHASE III: Programming and Graphical User Interface integration + 3rd party integration

PHASE IV: Usability testing & modiﬁcations. This phase serves as a test to make sure the site functions as intended, and to work out any kinks in the process or to ﬁx any bugs that are found in the system.

....6 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties. PHASE V: Client Hand-off and Site goes live; Maintenance begins

Payment terms:

30% Deposit is required at project acceptance and proposal signing 20% Week 2 20% Week 4 20% Week 6 10% Go Live Terms and conditions:

It is understood and agreed that ADVANSIS' services may include advice and recommendations, but all decisions in connection with the implementation of such advice and recommendations shall be the responsibility of, and made by, Wilton Drive Improvement District. ADVANSIS does not warrant technology used to be error free or free from all defects as we rely on technology sometimes developed by third parties. Client is responsible for and delivering all content for the site.

ADVANSIS reserves the right to use non-conﬁdential information for it’s own marketing purposes unless explicitly asked not to in writing by clients. Such requests can be mailed to ADVANSIS , 3390 Mary St #254, Miami, FL 33133.

This proposal is valid for 30 calendar days from the date printed on the front page. It has been prepared exclusively for Wilton Drive Improvement District. This proposal shall not be honored from anyone but Pamela Landi without prior permission from ADVANSIS.

Signing this proposal makes it a binding contract.

ADVANSIS is available for a meeting to discuss further details about this proposal or to clear up any questions you may have.

Cordially,

Fabio Iannelli Principal ADVANSIS Tel 305.776.0133 [email protected]

....7 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties. Client Signature / Please initial all pages in proposal

Name:

Title:

Date:

Signature:

______

....8 ADVANSIS Proprietary and Conﬁdential - Not for disclosure to outside parties.

Elemental Studios | Proposal for Wilton Drive Business Improvement District |Rev. 1.0

REQUEST FOR PROPOSAL WILTON DRIVE Wilton Drive Business Improvement District

PROPOSAL DUE DATE

Tuesday, July 24th, 2018 - 3:00 P.M. Wilton Drive Business Improvement District City of Wilton Manors 2020 Wilton Drive Wilton Manors, FL 33305

This proposal contains the proprietary information of Elemental Studios and shall not be reproduced, copied or used for anything other than consideration of its technical content without the express written consent of Elemental Studios. All conceptual designs contained herein are also the property of Elemental Studios until such a time as they are purchased by Wilton Drive Business Improvement District.

We have prepared our proposal and Statement of Work (SOW) based on information supplied to us by Wilton Drive Business Improvement District, and on our observations. Thus, this document constitutes and contains our entire proposal. There are no representations, undertakings, agreements, terms or conditions other than those contained or referred to in this proposal. While every effort was made to maintain accuracy, any errors or omissions should be deemed mechanical and will be corrected forthwith.

This proposal and its price quotations are valid only for thirty (30) days from submission date.

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Development Preamble

Elemental Studios, Inc. is a full-service multimedia design studio, offering our clients the ability to have one company handle an entire multimedia project from concept to final product. Whether your needs lie in Print, the Web, Interactive Multimedia Production or anything in between, our talented staff displays the proven expertise and dedication required to deliver the utmost quality products and services to our clients, time and time again.

Because we treat each project on an individual basis - as each project is unique - we offer hourly rates for our services in the various areas outlined above. Our proposal therefore contains a breakdown of components, both basic and advanced, that we recommend for the Website Development Initiative of Wilton Drive Business Improvement District. If requested, we can produce a sample layout before sign- off of this document based on our assessment of the project requirements and from research of what current leaders in your industry are offering on their Websites. This process will take 5-10 business days and require a non-refundable retainer fee equivalent to 25% of the Graphic Design component contained herein.

If what your organization is looking for is not contained within this proposal, simply contact us and request a more detailed quote, and we will put together one tailor-made to fit your needs.

Note: Contained within our Component Breakdown are explanations of any technology referred to within a specific component, this is supplied to de-mystify the use of technical terms which may confuse our less technology-oriented clientele. We hope you find this addition helpful and informative. All prices are quoted in US Funds.

For a complete listing of all of our services and pricing please visit: https://elementalstudios.us/ES_2018_Sales_Presentation_Electronic.pdf

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Services Index

The following pages provide in depth descriptions of each of the services listed within your proposal. After each definition you will find deliverables that indicate the timeframe to complete each respective component.

With today’s day in age of technology given the scope of the project Elemental Studios would like to present the following ideas for commencement and future growth.

1. Domain Name Selection …………………………………………………………… Page 4 & 5

2. Hosting Technology ………………………………………………………………….. Page 6 & 7

3. Website Design ………………………………………….……………………………… Page 8 – 10

4. Marketing Technology ….……………………………………………….……….. Page 11 & 12

5. Maintenance Provisions ………………………………………………..………….. Page 13 & 14

6. Social Media ….………………………………………………………………………….. Page 15 & 16

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Domain Name Selection

A domain name adds mobility to your Internet presence. Owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don’t own your domain name, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.

The right domain name can attract walk-in business. If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.

A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. To learn more about the value of branding, read What Is a Brand?

The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more customers and better sales.

The following domains are available at time of this writing: wiltondrivecorridor.com wiltondrivecorridor.net wiltondrivecorridor.org

Component Price Entry level domains are included with Website Purchase

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Hosting Technology

Speed, scale, high availability, and security delivered on the leading cloud providers optimized for WordPress.

We help you accelerate your time to market, deliver exceptional performance, integrate with best-of- breed technologies, and provide critical insights to drive your business forward faster.

Improved site speed, security, and SEO with a global CDN and automated SSL certificates.

Managed workflows with dev, stage, and prod environments and accelerate deployment cycles.

Protected site with managed WordPress updates plus threat detection and blocking, all guided by our dedicated security team.

Boost engagement with insights from Content Performance, and improved site speed with Page Performance.

Component Price $2,400.00 / Year

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Website Technology & Design (CMS)

WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable, so you can easily get started. It also offers powerful features for growth and success.

Trusted by the Best 31% of the web uses WordPress, from hobby blogs to the biggest news sites online. Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.

- Somewhat of a city directory to showcase Wilt on Drive Corridor directory of local business

- Up to 20 business will be initially populated to add content to site and district or city can promote to business as a sponsored partner etc and recover site cost and maintenance fees as one time or on going monthly or yearly small fee. Each Business will have its own page

- Home design themed in accordance with City of Wilton Manors District colors and brand.

- About us page - Contact Page - City landing page for Wilton Drive --who - we are --what - are we planning --when - events listing --where - locations past present future --why - why the changes --how - how we are making changes and improvements.

- City Services Listings page --police --city hall --major parks --monuments buildings --demographics

Site Accessibility will be added - increase / decrease text - readable font - highlight links - grayscale - back / yellow background - keyboard navigation - stop animations - links to social media properties - links or pages created of privacy policy, terms of use or other ordinance pages, info must be provided by district or city or we can link to city or district

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Component Price $9,200.00

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Marketing Technology

Based on needs once an approved marketing timeline and plan have been discussed and approved.

Component Price $1,200.00 /Year

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Maintenance Provisions

- unlimited email support via designated point of contact from district and Elemental Studios Project Manager - 10 hours of phone support monthly - 24 hours per month for on site, meetings, events, campaigns marketing etc.. (live on site support) - Site maintenance upgrades, security monitor, - Posted updates to site and syndicated to social properties from provided city images and content we compile from events, news, construction updates, local businesses.

Component Price $600.00 /Monthly | $7,200.00 Year

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Social Media Presence

A social media prescience to include major social properties respective to domain:

Facebook Twitter Instagram Pinterest Tumblr Branded Gmail Account Google Profile Youtube Channel

Using web technology, social media, email marketing and not limited to mobile marketing will provide the most up to date, methods of reaching the community in a timely fashion.

As well for expansion we can include neighboring cities and municipalities not limited to:

Oakland Park Lauderdale Manors Washington Park Roosevelt Gardens Flagler VIllage Lazy Lake Coral Ridge Fort Lauderdale Beach Lauderdale Lakes Lauderdale by the Sea

Component Price Included with Website Purchase

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Executive Summary of Costs for Phase I

Production Components Price ($)

Domain Name Selection Included

Hosting Technology 2,400.00

Website Design 9,200.00

Marketing Technology 1,200.00

Social Media Included

TOTAL 12,800.00

Maintenance Provisions $600.00 Monthly Or $7,200 Year

TOTAL 20,000.00

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Project Management

1. Elemental Studios Project Manager: Bruce Ronald Quiroz ([email protected]) 2. Chief Technical Admin and SEO Specialist: Marino Velazquez 3. Wilton Drive Business Improvement District Project Manager: Pamela Landi

Change/Revision Procedure

Any and all project revisions (text, graphics, site layout, etc…) must be e-mailed to the following address for documentation and project management purposes: [email protected] Revision requests will be interpreted and placed into our project production schedule within 2 business days of receivership and will be accompanied by an email reply detailing their insertion and any clarification/additional resources necessary. We (Elemental Studios) will not be held liable for any expected changes not received via e-mail by our office. Changes to any aspect of this work will require the approval of the Wilton Drive Business Improvement District and receivership of changes by Elemental Studios Project Managers and may affect the cost of the project, as submitted. Any revision beyond the 3rd proof will result in additional fees and will require a signed Work Order by Wilton Drive Business Improvement District.

Acceptance Procedure

All deliverables will be reviewed for acceptance by Wilton Drive Business Improvement District and shall be evidenced by the Wilton Drive Business Improvement District Project Manager’s signature. There will be regular status updates beginning one week from project start and continuing to the completion of the project. The Wilton Drive Business Improvement District Project Manager, along with the Elemental Studios Project Manager, will review progress and determine if any changes of scope and deliverables are necessary.

This concludes our proposal for Pamela Landi and Wilton Drive Business Improvement District.

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Consulting Services Agreement

Elemental Studios, hereafter referred to as Seller, has prepared this Statement of Work in response to the Request for Quotation by Pamela Landi of Wilton Drive Business Improvement District, hereafter referred to as the Client. This Statement of Work covers deliverables for the project.

Seller submits this initial project as a flat-fee based on the work detailed in the Project Details. The flat fee was calculated by using the hourly estimates listed above multiplied by the applicable hourly rate. No overages shall be incurred without consent of the client.

Prior to the start of the project, Seller requires 50% of the total estimated cost down. The remainder will be due upon project completion by Seller and before the final project is deployed to its final hosting location.

Revisions and maintenance updates, as required, will be billed at the rates applicable at the signing of this Statement of Work for a period of one year; updates made by the customer directly do not incur any charges.

The following areas are defined as NOT within the scope of Seller’s responsibilities on this project: 1. Changes to the Website layout, content, or structure not defined in this Statement of Work. Ongoing content changes or additional work will be quoted as a separate project. 2. Any web application software or technology other than ASP, MS SQL, osCommerce, X-Cart, phpBB, MailWorks Professional, EditWorks Professional, CalendarExpress, phpMyAdmin, CPanel X, CGI, PHP and MySQL. 3. Ensuring that the destination Web Host meets or exceeds the requirements to run any of the technologies mentioned in (2). 4. Any travel costs associated with the deliverables. 5. Any travel or shipping costs associated with payment. 6. Disaster Recovery.

1. Definitions a. “Deliverables” means the tangible result of the services delivered by Seller to Client as described in the Statement of Work. b. “Services” means those consulting services performed by Seller for Client described in the Statement of Work. Services may include such activities as analysis, design, specification, planning, implementation, and education, performance optimization of the systems and applications, and project management services as described in the Statement of Work.

2. Term This Agreement shall commence on a mutually agreed upon date and shall continue in effect until terminated by either party in accordance with Section 14 “Termination”.

3. Service Provisions a. Scope of Work. Seller will provide those Services and/or Deliverables specifically described in the Statement of Work. b. Delivery Schedule. The estimated dates for delivery of the Services and/or Deliverables are set out in the Statement of Work. Seller will use reasonable efforts to meet the estimated

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delivery schedule set out in the Statement of Work but will not be liable for failure to meet such dates.

4. Client Responsibilities a. Client Contact. Client will appoint a client contact to Seller consultant providing Services. This contact, or a designated alternate, must be present at Client’s facility always while Services are performed at such facility. Seller personnel will not enter or remain at Client’s facility in the absence thereof. b. Information and Access. Client shall provide Seller with access to and use of all information, documentation, computer time, and facilities necessary to provide the Services to Client hereunder. Client is responsible for the completeness and accuracy of information upon which Seller will rely in providing Services. Client is responsible for determining that the Services and Deliverables meet the Client’s business objectives c. Adequate and Functioning Hardware and System Software. Client agrees to make available adequate and properly functioning hardware and system software to be used in conjunction with the Statement of Work. d. Remote Access. If ongoing support is defined as a Deliverable in the Statement of Work, Client agrees to make remote access to their system available to Seller if required. Remote access will enable Seller’s representatives to identify and resolve problems in a timelier fashion and reduced expenses attributable to travel. e. Backups. Client agrees to make regular daily backups of the system in accordance with prudent commercial practices. Client further agrees to test such backups on a frequent basis, but no less than once per calendar quarter. Seller will under no circumstances be responsible for lost data resulting from system failures or the failure to follow backup and testing procedures as provided. f. Client Delays. In the event Seller incurs delays, additional costs or labor as a result of any act or omission of Client, including but not limited to Client’s failure to provide information, data or access to Client’s facilities or personnel, Client agrees that Seller may, upon prior written notice to Client, in which event the parties shall negotiate in good faith the amount, if any, of additional charges to be invoiced to Client and adjust the delivery schedule set forth in the Statement of Work.

5. Change Orders a. If Client finds there is a need for a change in the Statement of Work or in any other aspect of the project, then (i) Client shall submit a change order in writing; (ii) Seller shall evaluate the impact of the change order on the project schedule and respond by accepting or rejecting it within five (5) business days of receipt; (iii) Seller’s acceptance of a change order shall include the estimated cost and impact, if any, on the project schedule; and (iv) Client will notify Seller in writing within five (5) business days of receipt of Seller’s acceptance whether Client authorizes Seller to implement the change order based on the cost and schedule set out in the Seller’s acceptance. b. If Seller finds that there is a need for a change in the Statement of Work or any other aspect of the project, then (i) Seller shall submit a change order in writing detailing the cost and impact, if any, on the project schedule; (ii) Client shall respond by accepting or rejecting the change order within five (5) business days of receipt; and (iii) Client’s acceptance shall specifically authorize implementation of the change order based on the cost and schedule set out in Seller’s requested change order. c. In the event a change order is rejected, the party rejecting such change order shall be obligated to provide reasonable grounds for not accepting such change orders, and the party requesting the change order shall have five (5) business days from notification that the change order is not accepted to withdraw such change order. If such change order is not

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withdrawn, then either party shall have the right to terminate this Agreement in accordance with Section 14 “Termination”. d. Although changes in the standard Seller products ordered for the Project are governed by the terms within this Consulting Agreement, these changes may impact the Project Services and software development services provided under this Agreement. Therefore, changes in the standard Seller products ordered for the Project require the requesting party detail the desired changes and submit a change order.

6. Acceptance Acceptance of the Services and/or Deliverables provided to Client hereunder will occur upon Seller’s demonstration that the Services and/or Deliverables meet acceptance criteria set out in the Statement of Work. Notwithstanding the above, Client’s operational or commercial use of the Deliverables shall also constitute Acceptance.

7. Warranty a. Seller warrants that Services provided hereunder will be performed in a professional and workmanlike manner in accordance with generally recognized commercial practices and standards. The manufacturer of those products provides warranties for hardware or system software products installed because of this engagement. Seller offers no warranties, expressed or implied, regarding the functionality or capabilities of the software or hardware products recommended as part of this engagement. b. SELLER MAKES NO OTHER WARRANTIES, EXPRESSED OR IMPLIED, FOR THE SERVICES OR ANY DELIVERABLES DEVELOPED OR PROVIDED HEREUNDER, AND SPECIFICALLY DISCLAIMS THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

8. Travel Unless specifically exempted in the Statement of Work, the following travel provision shall apply: a. Cost Containment. Seller will attempt to assign consultants from Seller’s office nearest Client’s facilities. However, due to circumstances such as availability of local consultants possessing the requisite skills of a Client’s request for a specific consultant, assigning local consultants may not be feasible. Seller will contain travel accommodations to those that are customary and reasonable in the circumstances, however, there is no stated per-diem limitation.

9. Price and Payment Terms a. Price. Prices quoted for Services and Deliverables provided hereunder are based on Seller’s standard hourly rates commensurate with the nature of Services rendered. The standard hourly rate includes incidental supplies and labor for a single consultant. Prices quoted are valid for thirty (30) days from the quotation date. b. Payment. Payment for each invoice provided by Seller to Client hereunder shall be due within thirty (30) days after acceptance by the Client of the applicable Deliverables and/or Service as provided in Section 6, hereof. Seller may provide Client a statement of account periodically. However, the statement date shall not circumvent the invoice date in determining the payment due date. The past due amounts may be subject to an interest charge of one and one-half (1½) percent per month. c. Credit Hold Accounts. A Client’s account status will be considered on “Credit Hold” if one or more unpaid invoices become 60 days delinquent or if Client has exceeded his credit limit with Seller. All unpaid invoices due Seller by Client including those for hardware, software, Services quoted herein, and other service contracts will be aggregated in determining the Client’s account status. An account on Credit Hold may result in discontinuation of Services

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until such delinquent amounts are paid in full and Client’s outstanding balance is below his credit limit. d. Contested Invoices. Should Client contest an invoice, Client will provide within thirty (30) days of invoice date, written notice stating the amount contested and reason therefore. If the amount contested is for a portion of the invoice, it will not relieve him from paying the uncontested portion pursuant to subsection “c” above. The contested amount will be considered in determining Client’s account status, pursuant to subsection “c” above, if not resolved within 60 days from the invoice date. e. Collections. For any invoices not paid by the due date specified in subsection “c” (except for contested invoices) the Seller will make internal collection attempts up to 90 days from invoice date. After 90 days from the invoice date, Seller may turn the account over to a collection agency or to an attorney for collection. Action by the attorney may result in litigation. Client agrees to be held responsible for all associated outside collection costs including, but not limited to, court costs and reasonable legal fees. f. Sales Tax. Appropriate sales tax will be added to each invoice. The sales and use tax charged will be based on the laws for the state where Services are performed. g. Rate Increase. Seller, at his option, may increase the standard hourly rate at any time. Seller agrees to provide thirty (30) days written notice of any changes in Seller’s standard hourly rate. In the event of any such increase, Client may terminate this Agreement and the Statement of Work in accordance with Section 14 “Termination”.

10. Title and Rights in Deliverables a. All rights, title and interest in any and all custom software written explicitly for all Deliverables provided hereunder shall belong to Client. Client retains all rights, title and interest in any and all materials and content provided to Seller for preparation of Deliverables. b. Seller reserves the rights to use any of the underlying ideas, concepts, know how, techniques and experience gained hereunder except to the extent that such use would result in the creation of another solution confusingly similar to that of the Client.

11. Intellectual Property Protection a. Seller will not knowingly infringe any patent, copyright, trade secret, mask work, or trademark during providing Services and/or Deliverables to Client hereunder. b. Seller will indemnify, defend and/or settle any claim against Client any patent, copyright, trade secret, mask work or trademark arising out of Services and/or Deliverables hereunder, provided Client: i. Promptly notifies Seller in writing of the claim; and ii. Cooperates with Seller in, and grants Seller sole authority to control the defense and any related settlement. c. Seller will pay the cost of such defense and settlement and any costs and damages finally awarded by a court against Client. If such a claim is made or appears likely to be made, Seller may procure the right for Client to continue using the Deliverable, may modify the Deliverable, or may replace it. If a court enjoins use of the Deliverable and Seller determines that none of these alternatives is a reasonably available, Seller will take back the Deliverable and refund its depreciated value. d. Seller has no obligation for any claim of infringement arising from: i. Seller’s compliance with any designs, specifications or instructions of Client; or ii. Modification of the Deliverable by Client or third party; or iii. Use of the Deliverable in a way not specified by Seller; or iv. Use of the Deliverable with products not supplied by the Seller; or

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v. Seller’s use of text provided by Client for incorporation into any Deliverable or arising out of Client’s use of its own intellectual property. e. This Section 11 states the entire liability of Seller for claims of infringement by Deliverables and Services supplied by Seller hereunder.

12. Limitation of Remedies and Liabilities a. Seller will be liable for damage to tangible property per incident up to $2,000, and for damages for bodily injury or death, to the extent a court of competent jurisdiction has determined that a Deliverable provided hereunder is defective and has directly caused such damages. b. THE REMEDIES PROVIDED HEREIN ARE CLIENT’S SOLE AND EXCLUSIVE REMEDIES. IN NO EVENT SHALL SELLER OR ITS SUBCONTRACTORS BE LIABLE FOR LOSS OF DATA OR FOR DIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL (INCLUDING LOSS OF PROFIT) OR OTHER DAMAGE WHETHER BASED IN CONTRACT, TORT, OR OTHERWISE EXCEPT FOR DAMAGE RESULTING FROM SELLER’S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

13. Confidentiality a. Neither party will, without the written consent of the other, disclose the proprietary information and/or trade secrets of the other party, received hereunder to any other person except as provided herein, nor will either party use the other party’s proprietary information and/or trade secrets other than for the purposes of the Agreement. The parties hereto acknowledge and agree that all proprietary and/or trade secret information exchanged hereunder will be held in strict confidence by the receiving party, its officers and its employees, that such items will not be copied or reproduced either in whole or in part by any method whatsoever, unless agreed upon in writing by the disclosing party, or in the case of software, reverse engineered or decompiled, and that the receiving party will exert its best efforts to prevent the disclosure to others of such items provided to it. All employees to whom such information is disclosed shall be informed of the restrictions upon disclosure and use as contained in this Agreement and each party agrees to be liable for any breach of this Section ‘b’ by any of its employees. b. The terms “proprietary information” and “trade secrets” as used through this Agreement, shall not apply to information which: i. has been legally in the receiving party’s possession prior to disclosure by the disclosing party; or ii. has become part of the public domain through no fault of the receiving party; or iii. has been developed subsequent to, and independent of, disclosure by the disclosing party; or iv. has been released in writing by the disclosing party so that the receiving party may make public disclosure or is otherwise deemed by the disclosing party to no longer confidential. c. Upon the request of the disclosing party, the receiving party shall return all proprietary information and/or trade secrets disclosed to it hereunder such as, but not limited to, written or descriptive materials, drawings, operational data, blueprints, descriptions, or other papers or documents containing any proprietary information and/or trade secret information of the disclosing party, to the disclosing party, retaining no copies of the same, or destroy such proprietary information and/or trade secrets and so certify in writing to the other that such destruction has been effected.

14. Termination Either party may terminate the Statement of Work and this Agreement for any reason, provided the other party has been given five (5) days prior written notice. In the event of termination by

23 Elemental Studios | Proposal for Wilton Drive Business Improvement District |Rev. 1.0

the Client, Client will forfeit the initial fifty-percent deposit and will pay Seller for all work performed and any charges incurred by Seller up to the date of termination on a time and materials basis if more than the amount of the deposit. Upon receiving written notice of termination, Seller will have five (5) days to provide Client with any work in progress, as well as any necessary knowledge transfer documentation. Barring premature termination of this contract for any of the reasons outlined above, the Statement of Work and this Agreement will terminate immediately after all work requested by Client, as documented by the Statement of Work, has been completed and delivered to Client by Seller, and Seller has been paid in full by Client.

15. Personnel a. Personnel Assignments. Seller reserves the right to select the consultants who will deliver the Services and/or Deliverables to the Client and to reassign employees as necessary. If Seller agrees to Client’s request for a specific Seller consultant, Client agrees to pay any extra expenses associated with the use of requested consultant. b. Subcontractors. Seller may use subcontractors to provide Services and/or Deliverables under this Agreement; provided such subcontractors are reasonably acceptable to the Client. All costs for sub-contractors will be included within the flat fee.

16. Survival of the Provisions Sections 7, 10, 11, 12, and 13 of this Agreement regarding disclaimer of warranty, title and rights of deliverables, intellectual property protection, limitation of remedies and liability, and confidentiality shall survive the termination of this Agreement.

17. Notices All notices required under or regarding this Agreement, or the Statement of Work, shall be in writing and shall be considered upon personal delivery of the written notice to Seller consultant or Client representative designated in the Statement of Work, or within five (5) days of mailing, postage prepaid and appropriately addressed thereto. Copy should go to Robert M. Lang

18. Assignment Neither party may assign or transfer any of its rights or obligations under this Agreement or the Statement of Work without the prior written consent of the other party, nor any purported attempt to do so, will be null and void.

19. Order of Precedence In the event the terms of this Agreement conflict with the terms and conditions contained in the Statement of Work, the terms of this Agreement shall govern.

20. Miscellaneous a. Similar Services. Nothing in this Agreement will be construed to prohibit Seller from developing and providing materials or services to others that are like those delivered to Client hereunder. b. Standard Products. This Agreement is for services only. All standard hardware and software products sold or licensed to Client are governed by the terms of a separate agreement. c. Support. Unless otherwise agreed to by Seller and Client in the Statement of Work or otherwise in writing, Seller is not responsible for providing support for any Deliverables delivered hereunder. d. Invalidity. Any terms of this Agreement, which is held to be invalid, will be deleted, but the remainder of the terms of this Agreement will not be affected.

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e. Force Majeure. Neither party will be liable for performance delays or for nonperformance due to causes beyond its reasonable control. f. Waiver. Neither party’s failure to exercise any of its rights under this Agreement will constitute or be deemed a waiver or forfeiture of those rights. g. Government Regulations. No government procurement regulations or contract clauses are binding on either party unless required by law or mutually agreed. See Rider #2. h. Export Prohibition. If Client exports any Deliverable provided hereunder, Client assumes responsibility for complying with applicable laws and regulations and for obtaining required export and import authorizations. Client will not export or re-export any technical data in violation of applicable export regulations. i. Governing Law. The laws of the State of Florida will govern any disputes arising in connection with this Agreement. Should Florida law invalidate any provisions of this Agreement, all other provisions will remain in effect. j. Entire Agreement. This Agreement and any attachments constitute the entire agreement between Seller and Client relating to transactions hereunder and supersede any previous communications, representations or agreements between the parties, whether oral or written, regarding transactions hereunder. Client’s additional or different terms and conditions will not apply. The terms and conditions of this Agreement may not be changed except by an amendment signed by an authorized representative of each party.

Rider #1

Either party may disclose information (i) to those of its employees who have a need to know such information to enable Seller to carry out the services provided. Such parties are informed of and agree to abide by the requirements of this Section and (ii) to the extent that either the Seller or Client become legally compelled to disclose any confidential information by order of a court or regulatory body of competent jurisdiction (provided that such party has promptly notified the other party in writing and provided the other party with a reasonable period to seek a protective order or other appropriate remedy.)

Rider #2

Resolution of Disputes: Except as expressly provided otherwise herein, any claim, dispute or action arising out of or relating to the Statement of Work or this Agreement thereof and hereof shall be submitted to non-binding mediation in accordance with the Mediation Rules of the American Arbitration Association, and such mediation shall be conducted in the State of Florida. The parties, personnel, counsel and experts in connection with such mediation shall share the fees and expenses of the mediator and the mediating service equally. Any such claim, dispute or action not resolved through such mediation shall be decided exclusively in the courts of Florida having jurisdiction thereof, including as may be appropriate the federal district courts sitting in such state. In addition, Seller expressly agrees (i) to be joined in any mediation between Client and one or more third parties giving rise to a claim by Client against Seller relating to the Statement of Work or this Agreement or the performance of the Services and (ii) to the joinder of one or more third parties in any mediation between the Client and Seller where such mediation gives rise to a claim by Client against such third parties.

Waiver of Jury Trial: To the fullest extent permitted by applicable law, both the Seller and Client hereby irrevocably waive all rights to a trial by jury in any action or proceeding (whether based on contract, tort, or otherwise) arising out of or relating to the Statement of Work and/or this Agreement or any breach thereof or hereof.

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IN WITNESS WHEREOF, and intending to be legally bound, the parties have executed this Agreement on the date and year first written above.

Seller Client

By: ______By: ______

Title: ______Title: ______

Date: ______Date: ______

26 Proposal For

Wilton Drive Business Improvement District Digital Marketing

From

INTRODUCTION

About Us- The Vrooman Group, Inc. is a full-service marketing agency with experience in both traditional and new media, public relations, government relations/service, community redevelopment agencies, public sector projects, urban planning charrettes and more. We currently lean most strongly to digital marketing for our clients because that’s where we can make the most impact, especially on a return on investment basis. Some of our clients or projects related to this have been:

 City of Key West: Historic Seaport CRA  City of South Miami: Gun Lock ordinance project  Downtown Kendall Charrette/Plan: Redevelopment of Dadeland for smart growth  Cutler Ridge Charrette/Plan: Redevelopment of Cutler Ridge Mall area for smart growth  City of South Miami: Annexation campaign

Our other clients have included higher education (University of Miami, Miami-Dade College, Oceania University of Medicine), travel (Genting/Resorts World Bimini, Blue Horizon Casino), commercial real estate (ComReal, New Century) and many other sectors.

Paul Vrooman understands public sector outreach and communications with a unique point of view: He is the former mayor of Cutler Bay, Florida.

About This Proposal- The following proposal is intended to offer suggested approaches for public information and marketing services for the Wilton Drive Business Improvement District (BID). The Vrooman Group, Inc. understands that, upon further discussion, the scope and specifics of this proposal may change to fit the needs of the project, budget considerations, production expenses, etc. However, we believe that this represents the areas that should be prioritized based on our experience with similar projects.

A Word of Advice- We know from previous experience both in public service and as marketers, that every community has many opportunities for advertising. Local magazines, newspapers, bus bench vendors, taxis, etc. will all want advertising dollars. We recognize that they can be useful and we are just as able to place our clients’ dollars with those media as we can with digital outlets. However, to do so while the campaign is underway is to be reactive, versus strategic. Since the BID has a very limited budget, once a plan is agreed on, discipline is critical. Pitches from various media, friends, neighbors, relatives, etc., while sounding good, are not consistent with the strategies in the plan. Without that discipline, the budget will be quickly spent with little to show for it.

PROPOSAL

The Need- The Wilton Drive BID is undertaking a significant project to transform Wilton Drive into a pedestrian-friendly Main Street environment. This will involve significant construction impacts that can, in the short-term, impact local businesses negatively. The essence of the task at hand is to:

1. Communicate the Vision: Show that there is a long-term benefit for the project that makes the short term inconvenience and difficulty worthwhile. 2. Update the Public: Provide the various constituencies with critical information that they will need to make plans with the project 3. Mitigate Negative Impacts to Businesses: Promote the businesses in the area to let others know that they are open and, help to even draw additional customers to the area. 4. Other factors may become apparent as we work on the project.

Our Approach- The limited budget of the project means that prioritization and discipline are essential. While there are a number of marketing options available, our approach to most effectively accomplish the tasks above is digital. That means that we and the BID will need to understand that once the plan is in place and agreed upon, new proposals from other media will need to be declined. Without that understanding, there is no plan, just reactions to sales pitches.

I. Web Site- This will be the hub of all information for the project. To accomplish our task, we will build an interactive site that can engage visitors. Pages that we will build, and their functions, will be: A. Home: Core of the site that will include breaking news and updates. Teasers will be included to quickly explain the other functions on the site. B. Business Directory/Promotions: This will house listings for all businesses in the BID, with links to their sites, and other critical information. Businesses will have the opportunity to upload promotions/coupons to their page. This will create value and lead to more visitation and engagement to the site. C. Blog: A managed blog will be provided to update current information. This can be shared in social media, allowing information to become organically shared with others. It will also result in more inbound traffic, which helps SEO rankings. D. Resources Page: Library of plans and renderings, meeting agendas, recordings and other public information can be found here. E. Calendar: Important dates of meetings, Wilton Drive events and other timely information can be provided, with downloadable calendar features. F. Other options: We keep our eyes open to other opportunities that are likely to present themselves once we are engaged with the project.

II. Advertising- Our digital footprint will work as an integrated system. This means that advertising will be used to make users aware of the site and continue to visit.

Display Advertising- As Certified Google Partners, The Vrooman Group will use our resources and experience to build a highly-effective series of digital ads that will target residents and businesses within a set radius of the BID. Here are the benefits of this approach:

A. Targeted: We will be able to reach people who are specifically located (for work, shopping, entertainment or as residents) close to or within the BID. B. Efficient: The cost/thousand impressions (CPM) of these highly-targeted people will be around $2.50/thousand. Compared to the South Florida radio market, which has a CPM of around $25/thousand, this is an extremely efficient way to reach our most important audiences. C. Effective: The low cost-high targeting that comes from digital advertising means that we will be able to build the essential frequency needed to make a difference. We will have the opportunity to have advertisements present at the point of decision (for instance, when people are looking for a place to go for lunch). D. Measurability: Digital provides unparalleled levels of attribution versus all other forms of advertising. The Vrooman Group understands that the people and businesses in Wilton Manors will hold the BID accountable for the use of their public dollars. We will provide the reporting and data to back up our decisions. Information that we will provide includes:  Phone Calls: If there is a central phone line for more information, we will be able to track phone calls generated from the ads by using Google Call Forwarding and extensions.  Form Submissions: We will track the number of people who request more information.  Social Media Shares: The number of shares from blog posts on the site  Impressions: How many people viewed the ads.  Clicks: How many viewed the ads and clicked on them for more information  Site Visits: How many people visited the site and how many were return.  Page Visits: How many pages people viewed once they visited the site and the average time spent.  Coupon/discount downloads  Store Visits: This is a very new and exciting type of tracking that Google is introducing on a limited basis and is not fully introduced yet. Once it is available, it promises to use an algorithm plus mobile phone tracking to connect ad views with visits to a store. We have already approached Google to see if we can apply that technology here. If it is unavailable at launch but we can add it later, we will do that.

Remarketing: Knowing that those who are engaged with the project and the businesses in the BID are most likely to be engaged for the duration of the project, we will apply remarketing through Google’s massive ad network. This type of advertising serves ads to visitors after they have been to the site. For the Wilton Drive project, remaining accessible and in front of people will be critical for the following reasons:

 Promote merchant/business discounts, openings  Remind people that businesses are open  Inform about parking, detours, etc.  Continue the conversation when the viewer is in a passive mode to let them know there is new information  Build our presence and frequency with key audiences to demonstrate our level of effort

Cost: Based on our experience, The Vrooman Group, Inc. submits that we can accomplish this plan for a total cost of $19,000 for one year. This includes the production, media and professional service fees to develop the technology behind the campaign. Our forecast number of impressions from the campaign alone would exceed 4 million, with organic search providing a similar amount, especially once the paid campaign builds awareness.

The Vrooman Group thanks the Wilton Drive BID for its consideration of this proposal and we look forward to discussing it at your convenience. Our contact information can be found below:

The Vrooman Group, Inc. Paul Vrooman, President 3250 NE 1st Ave. Ste 305 Miami, FL 33137

Cell: 305-975-6782 Email: [email protected] www.thevroomangroup.com

Public Relations Campaign

Wilton Drive Lane Elimination Project Construction Mitigation Program Proposals for Consideration August 1, 2018

The Scope Provided to the Vendors

Partnering with the City, the Wilton Drive Improvement District is creating a program to assist Wilton Drive businesses during a one year roadway construction project which will commence in September. We are looking for a quote for the following scope:

Public relations strategy development and implementation to drive people to Wilton Drive during and after roadway construction. Includes:

 Promotion and execution of two public outreach meetings to garner input and feedback from stakeholders.  Creation, launch and maintenance of a website/landing page of information regarding Wilton Drive to include parking, businesses, events, and construction updates.  Compile information needed to populate content. The City will provide existing images.  Ongoing maintenance and updates for one year.

Vendor Details Pricing ABC/Ambit Collaboration $4695 + $10,329.40 $35 + $599.40 +$5000 and $85 per hour Advansis Coconutgrove.com $20,000 Conceptual City contractor Communications $18,000 Elemental Studios $20,000 Lightship Media Option 1 Option 2 $19,850 $16,650 Vrooman Group $19,000