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First International Conference Higher Education in Function of Sustainable Development of Tourism in Serbia and Western Balkans within 7th International Conference “Science and Higher Education in Function of Sustainable Development – SED 2014” STUDENTS’ PAPERS PROCEEDINGS October 2014, Užice, Serbia Publisher Business and Technical College of Vocational Studies, Užice 34 St. Sava’ Square 31 000 Užice, Serbia www.vpts.edu.rs For publisher Miloš Jovanović, Ph.D, Director in charge Editors Ljiljana Trumbulović, Ph.D Nenad Milutinović,M.Sc Technical editing Nenad Milutinović,M.Sc Design Miroslav Drašković Printed by “GRAFOPLAST PLUS”, Užice Circulation 100 ISBN 978-86-83573-45-5 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 2 PROGRAM BOARD 1. Dragica Tomić, Ph.D, Novi Sad Business School – Higher Education Institution of Professional Studies, Novi Sad (Serbia) 2. Tamara Gajić, Ph.D, Novi Sad Business School – Higher Education Institution of Professional Studies, Novi Sad (Serbia) 3. Žika Stojanović, Ph.D, Higher Business School of Vocational Studies, Leskovac (Serbia) 4. Mr Dragan Stojanović, Higher Business School of Vocational Studies, Leskovac (Serbia) 5. Vladimir Senić, Ph.D, University of Kragujevac, Faculty of hotel management and tourism, Vrnjacka Banja (Serbia) 6. Marija Mandarić, Ph.D, University of Kragujevac, Faculty of hotel management and tourism, Vrnjacka Banja (Serbia) 7. Miroslav Rađen, M.Sc, Tourism Organization of Western Serbia, Uzice (Serbia) 8. Miroslav Ivanović, Ph.D, Tourism Organization of Western Serbia, Uzice (Serbia) 9. Nataša Benić, Regional Chamber of Commerce, Uzice (Serbia) 10. Mirjana Krdžić, Regional Chamber of Commerce, Uzice (Serbia) 11. Dragica Samardžić, Chamber of Commerce of Vojvodina, Novi Sad (Serbia) 12. Maja Zdraveski, Chamber of Commerce of Vojvodina, Novi Sad (Serbia) 13. Michael Koniordos, Ph.D, Technological Educational Institute of Piraeus, Athens (Greece) 14. Ramona Suharoschi, Ph.D, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca (Romania) 15. Sevastita Muste, Ph.D, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca (Romania) 16. Simon Walker, Ph.D, full professor, School of Science, University of Greenwich, England (United Kindom) 17. Rade Biočanin, Ph.D, University of Travnik ( Bosnia and Herzegovina) 18. Constantinos Cantzos, Ph.D, Technological Educational Institute of Piraeus, Athens (Greece) 19. Marija Knežević, Ph.D, Assistant Professor, Dean of Faculty of Tourism and Hotel Management, University of Business Studies, Banja Luka (Bosnia and Herzegovina) 20. Sašo Korunovski, Ph.D, full professor, dean, Fakultet za turizam i ugostiteljstvo, Ohrid (FYR Macedonia) 21. Jovan Stojanovski, Ph.D, full professor, Fakultet za turizam i ugostiteljstvo, Ohrid (FYR Macedonia) 22. Nada Nedović, Ph.D,professor of vocational studies, Business Technical College of Vocational Studies, Uzice (Serbia) 23. Radmila Novaković-Kostić, Ph.D, professor of vocational studies, Business Technical College of Vocational Studies, Uzice (Serbia) 24. Slavoljub Vujović,Ph.D, professor of vocational studies, Business Technical College of Vocational Studies, Uzice (Serbia) 25. Zorica Sagić, Ph.D, professor of vocational studies, Business Technical College of Vocational Studies, Uzice (Serbia) 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 3 ORGANIZING COMMITTEE 1. Milutin Đuričić, Ph.D 2. Nenad Milutinović, M.Sc 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 4 PREFACE First International Conference “Higher Education in Function of Development of Tourism in Serbia and Western Balkans”, that will be held within the SED 2014 Conference, is one of the results of the TEMPUS project No. 544543-TEMPUS-1-2013-1-RS-TEMPUS- JPCR entitled “Modernization and Harmonization of Tourism Study Programs in Serbia” (MHTSPS), implemented by: - Business and Technical College of Vocational Studies, Uzice, Serbia, lead partner, - Novi Sad Business School - Higher Education Institution of Professional Studies, Novi Sad, Serbia, - University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjacka Banja, Serbia, - Business College of Vocational Studies, Leskovac, Serbia, - Regional Chamber of Commerce, Uzice, Serbia, - Chamber of Commerce of Vojvodina, Novi sad, Serbia, - Tourism Organization of Western Serbia, Uzice, Serbia, - Tourism Organization of Leskovac, Leskovac, Serbia, - University of Greenwich, London, United Kingdom -Technological Education Institute of Piraeus, Athens, Greece, and - University of Agricultural Sciences and Veterinary Medicine, Cluj-Napoca, Romania. Project is funded by the European Union, while EACEA - Brussels, and Tempus Office - Belgrade, provided a great help in its implementation through valuable suggestions that enabled achievement of desired quality level of both implementation process and project results. Work plan of this TEMPUS project has envisaged organization of two more International conferences, with the objective of successful dissemination of project results. The aim of this International Conference is that scientists and experts in the field consider and clarify the role of higher education in the development of tourism in the Western Balkans and Serbia. Beside the researchers from partner institutions participating in the MHTSPS project, the representatives of eight European countries took part in the Conference work. Participation of talented students is of special importance and will contribute to the sustainability and dissemination of the project and its results. This Conference resulted in two Paper Proceedings. The first Conference Proceedings encompass articles of scientists and experts in the field, while the other one is a collection of student papers. All papers have been reviewed, and authors themselves bear the full responsibility for papers quality. Užice, September 2014 Editors 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 5 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 6 CONTENTS THE EFECTS OF THE EXIT FESTIVAL ON TRAFFIC OF TOURISTS IN NOVI SAD…..9 Tijana Lazarević Dragana Buršić ELEMENTS OF CONGRESS TOURISM AND THEIR IMPLEMENTATION IN THE TOURISM OFFER OF SERBIA………………………………………………………………....17 Danijela Jokić Zoran Čeganjac, PhD COMPARATIVE ANALYSIS OF ETHNO VILLAGES OF ZLATIBOR REGION………..23 Dragana Radović Milutin R. Đuričić, PhD Mr Slobodan Petrović MANAGEMENT OF TOURISM DEVELOPMENT IN THE MUNICIPALITY OF VISEGRAD………………………………………………………………………………………...27 Đorđije Šipčić Mr Slobodan Petrović SPECIFICS OF CURRENT PROGRAM OF SPECIAL HOSPITAL CIGOTA IN CLIMATE AND TOURISTIC CENTER ZLATIBOR………………………………………………………33 Marija Stanić Milutin R. Đuričić, PhD Zoran Čeganjac, PhD CHARACTERISTICS OF DIFFERENT TYPES OF ADVENTURE TOURISM AND GUIDELINES FOR ITS DEVELOPMENT……………………………………………………..39 Aleksandar Luković Mr Slobodan Petrović NATURAL AND ANTHROPOGENIC CONTENTS WITH DEVELOPMENT STRATEGY OF TOURISM OFFER OF ZLATAR MOUNTAIN……………………………………………47 Sanja Papić Zorana Nikitović, PhD Zoran Čeganjac, PhD USE OF RECYCLED GLASS IN THE CONSTRUCTION INDUSTRY AS A METHOD OF PRESERVING THE ENVIRONMENT………………………………………………………….57 Milja Penić PHARMACEUTICAL WASTE MANAGEMENT……………………………………………...69 Vesna Milutinović Ljiljana Trumbulović, PhD 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 7 LEASING AND THE FINANCIAL LEASING MARKET IN SERBIA………………………77 Lazar Đurđević ECOTOURISM OF GREEN MOUNTAINS….…………………………………………………87 Ana Bekčić Ljiljana Trumbulović, PhD TOURISM OF HASHEMITE KINGDOM OF JORDAN………………………………………93 Ivana Sekulić WELL ORGANIZED SAFETY AND HEALTH AT WORK – PREREQUISITE FOR QUALITY OF LIFE OF EMPLOYEES…………………………………………………………99 Nenad Cvijović Marijana Bojović Milan M. Đuričić, PhD 1st International Conference Higher education in function of development of tourism in Serbia and Western Balkans Page 8 THE EFECTS OF THE EXIT FESTIVAL ON TRAFFIC OF TOURISTS IN NOVI SAD Tijana Lazarević; Dragana Buršić Novi Sad Business School, Novi Sad, Serbia Abstract: The Exit festival is an event that lasts several days and attracts hundreds of thousands visitors from Serbia and the Balkans, from Europe and the whole world. Exit is, at the same time, a device that sends a positive image of Serbia into the world. Thanks to The Exit Festival, Novi Sad has become a synonym for quality music, youth, and a positive outlook on life. After more than a decade of continuous development, as one of the most important music festivals, Exit with the power of an established brand wants to position itself as a leader in mobilizing public opinion and decision makers in three areas in which it has set new standards: youth development, creative industry and branding Novi Sad as a tourist destination. In times of alienation, apathy and indifference for others, Exit has offered everything to the contrary, making Petrovaradin Fortress a place for coming together, a place of admiration, love and hope, for the duration of the festival. The Exit festival has in large popularized Novi Sad on the world map. Only a small percent of the local population knows that Novi Sad was declared the best tourist destination for July 2008 thanks to Exit. It was placed