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BRING YOUR “A” GAME to VIDEO GAME LOCALIZATION a Publication of the American Translators Association Best Solution to This Problem

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BRING YOUR “A” GAME to VIDEO GAME LOCALIZATION a Publication of the American Translators Association Best Solution to This Problem The Voice of Interpreters and Translators THE ATA Mar/Apr 2020 Volume XLIX Number 2 BRING YOUR “A” GAME TO VIDEO GAME LOCALIZATION A Publication of the American Translators Association best solution to this problem. A victory American Translators Association in California will greatly facilitate 225 Reinekers Lane, Suite 590 obtaining similar exemptions in other Alexandria, VA 22314 USA states that pass strict versions of the Tel:Tel: +1-703-683-6100+1.703.683.6100 ABC Test. Fax:Fax: +1-703-683-6122+1.703.683.6122 Through its membership in the Email: [email protected] 5 Professional Certication Coalition , Website: www.atanet.org FROM THE PRESIDENT ATA is also monitoring state legislation TED R. WOZNIAK regarding voluntary certication programs Editorial Board [email protected] to ensure that they do not negatively Paula Arturo impact ATA’s Certication Program. Lois Feuerle Geoff Koby (chair) CorinneMary McKee McKay 2020 is shaping up to be a year TedMary Wozniak McKee in which ATA focuses a great deal JostTed ZetzscheWozniak Advocacy and Jost Zetzsche on state and national legislation Publisher/Executive Director Other Business Publisher/ExecutiveWalter Bacak, CAE Director affecting the translation and [email protected] Bacak, CAE s I conclude the third month of [email protected] my term as president, I nd interpreting professions. Editor A myself spending a lot of time on JeffEditor Sanfacon advocacy efforts. [email protected] Sanfacon 2020 is shaping up to be a year in [email protected] which ATA focuses a great deal on state But not all proposed legislation Advertising and national legislation affecting the has negative consequences for ATA [email protected] translation and interpreting professions. members. H.R. 5339, the Freedom Tel: +1-703-683-6100,[email protected] ext. 3007 As expected, California Assembly to Invest in Tomorrow’s Workforce Tel: +1.703.683.6100,Fax: +1-703-683-6122 ext. 3007 Bill 5 (AB 5), which went into effect Act6, introduced in the U.S. House Fax: +1.703.683.6122 Design & Production January 1, has had widespread negative of Representatives by Representative DesignBlue & House Production DC consequences for many of our members Abigail Davis Spanberger, would permit www.bluehousedc.comBlue House DC in California. Similar legislation has been ATA members to use 529 tax-preferred or will be proposed in other states. www.bluehousedc.com savings accounts to pay for expenses The ATA Chronicle (ISSN 1078-6457) is published In response, ATA is supporting the related to becoming certied (e.g., Thesix ATA times Chronicle per year (ISSN by the 1078-6457) American Translatorsis published Coalition of Practicing Translators and practice tests, exam preparation, and sixAssociation, times per year225 byReinekers the American Lane, SuiteTranslators 590, 1 Interpreters of California (CoPTIC) costs) and maintaining certication Alexandria,Association, VA 225 22314 Reinekers USA. Periodicals Lane, Suite postage 590, in its efforts to drum up grassroots (e.g., continuing education requirements Alexandria,paid at Alexandria, VA 22314 Virginia,USA. Periodicals and additional postage support for an amendment to the law, such as professional development mailingpaid at ofces.Alexandria, POSTMASTER: Virginia, and Send additional address providing a specic exemption for training and attendance at the Annual mailingchanges ofces. to The ATAPOSTMASTER: Chronicle, 225 Send Reinekers address translators and interpreters. Working Conference). I encourage you to contact changesLane, Suite to The 590, ATA Alexandria, Chronicle, VA 225 22314 Reinekers USA. with the Joint National Committee for your representatives and senators to urge Lane,The American Suite 590, Translators Alexandria, Association VA 22314 (ATA)USA. 2 Languages and CoPTIC, ATA issued them to support this bill. Thewas Americanestablished Translators in 1959 as Association a not-for-prot (ATA) an ofcial statement3 in favor of such professionalwas established society in to1959 foster as aand not-for-prot support the professionalprofessional societydevelopment to foster of translatorsand support and the an exemption as well as an information IT’S NOT ALL POLITICS sheet for use by members when interpretersprofessional and development to promote ofthe translators translation and and But don’t think legislative advocacy advocating for such an exemption with interpretinginterpreters professions. and to promote The thesubscription translation rate and for is the only thing ATA and I have been their state legislators (see page 7). ATA interpretinga member is professions. $25 (included The in subscription the dues payment). rate for working on for the past three months. also issued a statement in response Thea member U.S. subscription is $25 (included rate for in a thenonmember dues payment). is $65. Planning is well underway for ATA’s to California Senate Bill 875, which TheSubscribers U.S. subscription in Canada rate forand a Mexicononmember add $25;is $65. proposes including translators and 61st Annual Conference, to be held Subscribersall other non-U.S. in Canada subscribers and Mexico add add $45. $25; Single copies are available for $7 per issue. interpreters in the list of professional in Boston October 21–24. (For more all other non-U.S. subscribers add $45. StatementsSingle copies of fact are or availableopinion are for the $7 responsibilityper issue. services that are exempt from the ABC of what ATA61 has in store, see ATA Statementsof the authors of fact alone or opinionand do notare implythe responsibility an opinion Test requirement in AB 5.4 While well- President-Elect Madalena Sánchez onof thethe authorspart of thealone ofcers and do or notthe implymembers an opinion of ATA. intentioned, the proposed wording Zampaulo’s column on page 4 of this issue.) The Professional Development on the part of the ofcers or the members of ATA. is very problematic and shows a lack ©2020 American Translators Association Committee continues to work on of understanding of the translation ©2019 American Translators Association and interpreting professions. A expanding and improving professional Reprint Permission “clean” straightforward exemption for Requests forReprint permission Permission to reprint articles translators and interpreters remains the Continued on page 5 shouldRequests be sent for to permission the editor toof reprintThe ATA articles Chronicle should be sentat [email protected] the editor of The .ATA Chronicle 2 The ATA Chronicle | March/April 2020 at [email protected]. Mar/Apr 2020 Volume XLIX CONTENTS Number 2 FEATURES 22 Why You Should Care about Terminology Management—Even if You Never Translate 7 a Single Term Assembly Bill 5: What Now? If proactive terminology management before Get involved in standing up for our profession! starting a translation is currently not part of your Start with this how-to advocacy handout, a step- routine, here are some compelling reasons to by-step action plan showing you how to present change your ways. your case to state lawmakers. The information includes how to nd your representatives 26 and sample talking points to use in letters or Bring Your “A” Game to Video conversations with legislators. Game Localization Video games require translators to take so 10 7 much more than the translatable text into Member Opinions: Discussion on Opening account. Video game localization is a target- ATA’s Exam to Nonmembers oriented translation and its goal is to entertain. In the November/December issue, the Board encouraged members to submit their opinions, 29 both pro and con, regarding opening ATA’s A Look at Subtitling and Closed- certication exam to nonmembers. Member Captioning Software feedback is important to the discussion, so What should you be looking for in audiovisual share your thoughts! software? After looking at what’s come before, we’ll review some of the features that are a 15 must for translators working with subtitling and Translation and Emotions: Keys for Effective closed-captioning software. Online Instruction and Collaboration How do we compensate for the lack of direct ADVERTISING DIRECTORY human interaction in online training courses? 9 Middlebury Institute The socio-affective strategies discussed here http://bit.ly/Middlebury-Institute will help optimize the instructor’s effectiveness 15 14 UMass Amherst and prepare students for the workplace. http://www.umass.edu/onlineTI 40 Alliant 19 http:/ata.alliant.com Creating New Terminology: Do Translators Really Do This? COLUMNS Technical material is authored to achieve clarity. 2 From the President Therefore, new terms must not be coined randomly. This article will introduce readers 4 From the President-Elect to the principles of term formation covered in 5 ATA Social Media international standard ISO 704 Terminology Work—Principles and Methods. 6 From the Executive Director 12 Outreach Report 32 Interpreters Forum Looking for Member News and Humor and Translation? 34 Resource Review These columns are found in the Chronicle-Online edition: www.atanet.org/chronicle-online! 19 37 Certication Forum 38 New Certied Members Connect www.atanet.org http://bit.ly/ATA-LinkedIn with ATA www.twitter.com/atanet http://bit.ly/ChannelATA http://bit.ly/ATA-Facebook http://bit.ly/ATA-Pinterest http://bit.ly/ATA-Instagram From Harvard Square and Beacon Hill to Freedom Trail and Faneuil Hall Marketplace, every corner of Boston has something to enjoy. FROM THE PRESIDENT-ELECT MADALENA SÁNCHEZ ZAMPAULO deals, search the local events calendar,
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