Superbrands Councils 2019

The Business Superbrands (B) and Consumer Superbrands (C) Expert Councils are chaired by Stephen Cheliotis, Chief Executive at The Centre for Brand Analysis (TCBA)

Business Superbrands Council Consumer Superbrands Council

Rob Alexander Sandy Purewal Andrew Bloch Mick Mahoney Partner, Headland Founder, Superfied Founder & Managing Partner Partner & Chief Creative Officer FRANK Harbour Alex Bigg Dave Roberts CEO, MHP Communications Creative Partner, Superunion Ed Bolton Amy McCulloch Creative Director, BrandCap Co-Founder & Managing Director Darren Bolton Glenn Robertson eight&four Executive Creative Director Owner & MD, Purechannels Catherine Borowski OgilvyOne Business Founder & Artistic Director Nick Morris Susanna Simpson PRODUCE UK Founding Partner, Canvas8 Kate Cox Founder, Limelight CEO, Bray Leino Rebecca Brennan Richard Moss Introducing the Experts Alan Vandermolen Managing Director, Cubo Chief Executive, Good Relations Kirsty Dawe President, International Co-Founder & Director WE Communications Emma Brock James Murphy Really B2B Founding Partner, Brock & Wilson Founder & CEO, adam&eveDDB David Willan Steve Dyer Co-Founder & Former Chairman Vicky Bullen Thom Newton Managing Director Circle Research (now Savanta) CEO, Coley Porter Bell CEO & Managing Partner Oil the Wheels Conran Design Group Prof. Alan Wilson PhD Hugh Cameron James Farmer Professor of Marketing Chairman, PHD UK Tim Perkins Publisher & Founder University of Strathclyde Deputy Group Chairman Jackie Cooper B2B Marketing Design Bridge Senior Advisor, Edelman Ian Haworth Julian Pullan Claire Cootes Chief Creative Officer, EMEA Vice Chairman Managing Director, LIDA Wunderman & President International Christian Dubreuil Jack Morton Worldwide Nick Jefferson Managing Director Partner, Monticello Tom Roberts EMEA Ad & Audience CEO, Tribal Worldwide Steve Kemish Dynata Managing Partner, Junction Gary Robinson Caroline Foster Kenny Creative Partner Mark Lethbridge CEO EMEA, IPG Mediabrands Studio of Art and Commerce CEO, Gravity Global Steve Gladdis Marta Swannie Claire Mason Chief Strategy Officer Digital Creative Director Founder & CEO, Man Bites Dog MediaCom London Superunion Stephen Meade Vanella Jackson Emma Thompson Chief Executive, McCann Enterprise Global CEO, Hall & Partners Chair, Consumer Marketing Vikki Mitchell Rob Kavanagh Weber Shandwick Director, Corporate Practice Executive Creative Director Guy Wieynk KANTAR OLIVER UK CEO, Publicis UK & Western Europe Rob Morrice Owen Lee Global Lead, Sapient Inside CEO, Stein IAS Chief Creative Officer Dylan Williams FCB Inferno Michael Murphy Partner & Chief Strategy Officer Senior Partner Nick Liddell Droga5 London Michael Murphy & Ltd Director of Consulting, The Clearing Matt Willifer Rebecca Price Avra Lorrimer Chief Strategy Officer, WCRS Partner, Frank Bright & Abel Managing Director Partner, Engine Hill + Knowlton Strategies

Some council members may have changed roles since the time of voting and / or publication. Superbrands UK Annual Vol.20 Appendix

Over the years the Superbrands Expert Councils have read like a Who’s Who of B2B and B2C marketing across the spectrum from brand marketing to PR and design, and 2019 exemplifies this.

It’s an enormous privilege to call on the experience and knowledge of such exceptional panels. In an era blighted by fake news and populism, Superbrands at least continues to value expertise, and our selection process weaves together this expert view with a relevant consumer and business view to arrive at the list of brands we showcase here. We could not do it without the council members and their generosity in giving their time to celebrate the brands who have excelled this year.

ROB ALEXANDER (B) ALEX BIGG (B) ANDREW BLOCH (C)

Partner CEO Founder & Managing Partner Headland MHP Communications FRANK @AndrewBloch

Rob has had a 20-year career in advertising With over 20 years’ experience spanning public Andrew is responsible for the day-to-day running at TBWA\ and J Walter Thompson, encompassing affairs, issues management, communications and of Frank, one of the industry’s most decorated strategy work for Shell, Vodafone, HSBC, Apple and campaign strategy, Alex heads up MHP, one of the PR agencies and responsible for some of its most the 2001 General Election for the Labour Party. UK’s leading Public Relations consultancies. In addition, famous campaigns. Andrew has acted as official Three years ago, Rob moved into the world Alex serves as a board member of the Public spokesperson for Lord Sugar for nearly 20 years. Superbrands Expert Councils of corporate and financial communications Relations and Communications Association He is listed in the PR Week Power Book – as a Partner at Brunswick, where he led the (PRCA) and sits on the UK management board The Definitive Guide To The Most Influential global campaign planning team. In September of the Engine Group. People in PR and is ranked as the most influential 2018 he joined Headland as a Partner to help PR person on Twitter. He is also a founding mentor lead campaign strategy and planning. of the School of Communication Arts.

DARREN BOLTON (B) ED BOLTON (C) CATHERINE BOROWSKI (C)

Executive Creative Director Creative Director Founder & Artistic Director OgilvyOne Business BrandCap PRODUCE UK @TalkBrandCap @catinsky

With over 20 years’ experience in B2B and Ed has spent his working life creating compelling Catherine is a practising artist and placemaking specialist consumer marketing, Darren has helped generate brands at Interbrand and Fitch, and currently heads with more than 16 years’ event industry experience. successful integrated campaigns for many global up all things creative at BrandCap – a business She created PRODUCE UK as an artistic event-making brands. He is responsible for all creative work that consultancy that combines commercial acumen with and placemaking agency and has built a network comes out of the agency. His team are an in-house creative, entrepreneurial brand thinking to transform of cultural programmers, conceptual artists, producers, creative department of more than 30 talented the performance of organisations everywhere. digital strategists, designers and creatives that specialise experts. Their skills span all areas of the marketing in media and creative brand experiences. Catherine mix, from copy, design and multimedia to UX has a diverse work portfolio including Argent LLP and and digital design and build. the London Design Festival, as well as Hyundai, adidas, British Land, Campari and Discovery Channel.

REBECCA BRENNAN (C) EMMA BROCK (C) VICKY BULLEN (C)

Managing Director Founding Partner CEO Cubo Brock & Wilson Coley Porter Bell @emmabrock

With over 20 years of agency experience, spanning Emma has experience in global advertising and Vicky has been in her current role since 2005 digital start-ups to well-known networks, Rebecca’s brand design agencies, working on brands such and has led work for many of the world’s largest career has been spent at agencies including as Nestlé, Diageo, Coca-Cola, McDonald’s and brands including , Pernod Ricard and Tesco, Mindshare, Ogilvy Interactive, OgilvyOne, Iris and Unilever. This diverse experience has led Emma delivering brand strategy and architecture, brand MRM McCann. She has worked with some of the to the belief that when it comes to branding, identities and experiences, naming and innovation. world’s best-known brands such as Sony, adidas, it only works if it all works. She knows how She is particularly interested in how learnings from Unilever, Amex and British Airways, to mention to build strong iconic (and award winning) neuroscience can be applied to branding to deliver just a few. Rebecca is passionate about Behavioural brands and now runs her own brand design results. Vicky sits on the Ogilvy UK Board, is a DBA Change and how brands are built through people, agency, helping brands realise their full potential. Director and a member of the Marketing Society not just communications. and WACL.

superbrands.uk.com Council Profiles Superbrands UK Annual Vol.20 Appendix

HUGH CAMERON (C) JACKIE COOPER (C) CLAIRE COOTES (C) NICK JEFFERSON (B) ROB KAVANAGH (C) STEVE KEMISH (B)

Chairman Senior Advisor Managing Director Partner Executive Creative Director Managing Partner PHD UK Edelman LIDA Monticello OLIVER UK Junction @robkav

Hugh is part of PHD’s UK leadership team who, Jackie has over 30 years entrepreneurial experience Claire has over 15 years of experience managing A partner with the advisory firm, Monticello, Starting his creative career two decades ago Steve is a multi-award-winning marketer and over the last seven years, have received a sweep in brand creative, business and personality strategy. global client relationships at top digital direct Nick is a strategy consultant with particular at Ogilvy in New Zealand, Rob moved to London public speaker who has worked in digital marketing of marketing and media industry awards including She works across a portfolio of global clients agencies including OgilvyOne and Iris. In 2013 expertise in the space where brand meets in 2001 and has copywritten his way around since 1997. He has had experience client-side, Media Week Agency of the Year 2016 and, for four including Unilever, F1 and JUST Water alongside she joined LIDA, part of the M&C Saatchi Group, culture. A former CEO of two creative agencies, London’s seminal brand response agencies – helped grow a leading email service provider, consecutive years, being one of The Sunday Times building Edelman’s offer with UEG in Europe. to lead the O2 business and was appointed he is an Englishman who speaks Spanish and journeying through the likes of HTW, Craik consulted to numerous clients on digital strategy, Best Companies To Work For. Hugh is an instinctive Jackie has led Edelman at Cannes, hosting events Managing Director in 2017. She now has day-to-day French and works all over the world. Nick writes Jones, Partners Andrews Aldridge and Proximity. and helped build one of the most respected and challenger and believes that if you are not challenging with Jamie Oliver, Will Smith, Mario Testino and responsibility for the effective running of the for both the Marketing Society and the Huffington Since joining OLIVER as ECD in April 2017, awarded B2B marketing agencies in the UK. something you don’t have a strategy or perhaps most recently Ellen Pompeo. She is also a Board business, driving the agency’s culture and vision Post as well as sitting on the Governing Body he has led award-winning campaigns across He is also an IDM tutor, a member of the IDM a future. This challenger behaviour has been central Advisor for Jamie Oliver Holdings and on the think as well as expanding LIDA’s offering for its clients. of The BRIT School. a variety of key brands. Despite living in the home Digital Council, and a guest lecturer at various to PHD’s success. tank for Kidzania. of football all this time, he still favours the oval ball. British universities.

KATE COX (B) KIRSTY DAWE (B) CHRISTIAN DUBREUIL (C) OWEN LEE (C) MARK LETHBRIDGE (B) NICK LIDDELL (C)

CEO Co-Founder & Director Managing Director Chief Creative Officer CEO Director of Consulting Bray Leino Really B2B EMEA Ad & Audience FCB Inferno Gravity Global The Clearing @kirstydawe1 Dynata

With 20 years’ experience under her belt, Kirsty is passionate about Really B2B’s ethos as the Chris has been in the data insights industry for Owen has spent his career creating advertising Specialising in brand development, Mark is the Nick leads the consulting team at The Clearing, Kate steers the creative communications agency, ‘Real Results Agency’ and its expertise in delivering over 20 years and is the Managing Director EMEA, for brands such as Mercedes-Benz, BMW, the UK Founder and CEO of Gravity Global, a specialist an award-winning independent brand consultancy Bray Leino, to consistently rank among the top measurable, data driven B2B campaigns for clients Ad & Audience of Dynata – the leading global Government, Tango and First Direct among many B2B marketing and communications agency, in London. With over 19 years’ experience, Nick has B2B agencies in the world, counting a number as diverse as Booking.com, Nespresso, Office Depot digital data collection business. In addition, others. Since becoming Chief Creative Officer which represents global brands. Mark is also the worked with global business and consumer brands of B2B Superbrands among its clients. Kate leads and American Express. Kirsty is a regular speaker Chris serves as a board member for the Market at FCB Inferno, the agency has won the Grand Prix past President of MAGNET that acts for more than from Amex, Guinness and Prada to McLaren and a diverse team of specialists to focus on one aim; at key B2B events and has a particular interest Research Society’s Company Partner think tank, at Cannes two years running. Previously, he ran his 800 brands worldwide, setting best practice in global the AELTC. Nick is a regular conference speaker, to drive brand and business success through in ABM and educating on best practice in this area. helping to drive thought leadership in the industry. own advertising agency, Farm Communications. marketing and communications across 42 agency media contributor and has just published his delivering commercially creative work, which has She sits on the DMA B2B Council and is a regular A frequent speaker and data industry commentator, Before being on the Superbrands Council he sat locations. Prior to this, Mark founded and was second book, Wild Thinking. resulted in an incredible client retention rate. trainer for the IDM. Chris is fascinated by how people interact with on the CoolBrand Leaders Council for six years, CEO of the AGA Group – a communications brands in the digital space. when he was younger and cooler. group focused on B2B and brand development.

STEVE DYER (B) JAMES FARMER (B) CAROLINE FOSTER KENNY (C) AVRA LORRIMER (C) MICK MAHONEY (C) CLAIRE MASON (B)

Managing Director Publisher & Founder CEO EMEA Managing Director Partner Founder & CEO Oil the Wheels B2B Marketing IPG Mediabrands Hill + Knowlton Strategies & Chief Creative Officer Man Bites Dog @AvrainLondon Harbour

Steve has a unique blend of client-side industry James is passionate about the B2B sector. Caroline has over 25 years of global client Throughout her career, Avra has worked on many Mick has been rewarded by every major festival Claire is an entrepreneur, author and founder knowledge with over 30 years’ B2B agency know- He is a huge advocate of client-side, vendor leadership and business experience across multiple of the world’s best-known and most beloved brands. with over 150 awards including Grand Prix of Man Bites Dog – a multi-award-winning thought how. He understands industrial / manufacturing and agency space taking centre stage, all geared verticals, spanning all marketing communications. She has experience across a diverse array of sectors at both Cannes and One Show and numerous leadership consultancy with global reach. With 20 years decision makers and how to motivate them, around customer experience. His personal and A strategic leader, who is wholly focused on client including FMCG, travel and automotive. An American Golds and Silvers at Cannes, British Arrows and of experience leading global strategic marketing because he used to be one! His industrial strength business drivers are to continue to enhance the growth and service, Caroline is driving transformation expat residing in North London, Avra lives with her D&AD. He has created famous campaigns for and thought leadership programmes, Claire creates approach to brand marketing has fuelled a recent reputation and deliverability of creative commercial across the Mediabrands business. Prior to joining husband and daughter. In her free time she reads, brands such as Nike, British Airways, Boots, Vodafone, signature global campaigns for the world’s smartest agency rebrand: Oil the Wheels. A strategic thinking within the B2B marketing sector; Mediabrands, Caroline was Global Chief Client occasionally blogs and is an aspiring voice-over artist. Johnnie Walker and Stella Artois. His career has organisations. Specialising in technology, professional communications marketer, he’s a Fellow of the all to support business growth. Officer at MEC and worked for the WPP group spanned London’s best creative agencies from and financial services, Claire is also the leader CIM and IDM and has held senior positions for 15 years. BBH to Ogilvy. This year he launched Harbour, of the Gender Say Gap® initiative to increase on various B2B committees within the DMA. an independent communications consultancy. the visibility of expert women in business.

STEVE GLADDIS (C) IAN HAWORTH (B) VANELLA JACKSON (C) AMY McCULLOCH (C) STEPHEN MEADE (B) VIKKI MITCHELL (B)

Chief Strategy Officer Chief Creative Officer, EMEA Global CEO Co-Founder Chief Executive Director, Corporate Practice MediaCom London Wunderman Hall & Partners & Managing Director McCann Enterprise KANTAR eight&four

Steve is a member of the leadership team Ian’s rise in advertising has seen him go from Vanella has always been passionate about branding Amy is Founder and MD of Creative and Stephen is CEO and Founder of McCann Enterprise, Vikki is a specialist in branding and positioning, of MediaCom, the UK’s biggest media planning tea boy to being creative lead at Saatchi & Saatchi and communications. She spent 20 years working Media agency eight&four. The eight&four a corporate and B2B specialist agency within McCann corporate reputation and creative development and buying agency. He is responsible for the quality Wellington (NZ), Tequila London and Global Chief in some of the UK’s best advertising agencies, ethos is ‘Talk Less. Say More’ and firmly believes Worldgroup, and recently voted ‘Best B2B Marketing research. She regularly partners with multi-national of the agency’s communication planning work, Creative Officer at Rapp. Now at Wunderman, including BBH, AMV/BBDO and JWT, prior to her that brands should cut through content pollution, Agency’ by the RAR. Prior to setting up McCann and challenger brands to understand how across clients including Direct Line Group, Mars, Ian heads up the creative output for the whole current role overseeing Hall & Partners. This strategic not add to it. The agency’s mission therefore, Enterprise, Stephen was European and UK Head to maintain their corporate reputation during Sky, Tesco, The Coca-Cola Company and Universal of EMEA. He has won over 100 awards, sat on the brand consultancy is powered by data and insight, is to provide audiences with quality and of Planning for McCann. He joined McCann from a crisis, and how to optimise their communication Pictures. He has worked with brands of all shapes juries of all major contests (D&AD, Cannes Lions, with a reputation for pioneering new thinking meaningful experiences. Springpoint, where he was Managing Director, materials, track their brand and understand and sizes for the last 24 years, and has been the DMAs) and has helped raise the creative to inspire the industry. Its award-winning initiative, having previously spent some 15 years at both the evolution of the customer journey. Vikki sits awarded for his work at the Cannes Lions and standard as well as nurtured fresh talent across The Hub, creates a new vision for insight in this Publicis and HHCL, Campaign’s Agency of the on the BIG Group board and is a frequent speaker the global Festival Of Media. the agency. new, fast-moving, digital business world. Decade in 2000. at B2B events.

superbrands.uk.com Council Profiles Superbrands UK Annual Vol.20 Appendix

ROB MORRICE (B) NICK MORRIS (C) RICHARD MOSS (C) GLENN ROBERTSON (B) GARY ROBINSON (C) SUSANNA SIMPSON (B)

CEO Founding Partner Chief Executive Owner & Managing Director Creative Partner Founder Stein IAS Canvas8 Good Relations Purechannels Studio of Art and Commerce Limelight @susannasimpson

Under Rob’s guidance, Stein IAS has become In 2008 Nick founded Canvas8 to challenge Richard is Chief Executive of Good Relations, Glenn is one of the UK’s leading experts in channel At Studio of Art and Commerce, Gary has helped Limelight gives talented, ambitious businesses and a truly global B2B agency force. Named Business the formica world of market research. Canvas8 is one of the UK’s leading PR and content agencies. marketing and Owner of award-winning channel create a successful series of mini documentaries people the recognition they deserve. Its major skill Marketing Association’s B2B Agency of the Year a behavioural insight practice that helps businesses, Starting his career in FMCG marketing, managing agency, Purechannels. Entrepreneur, marketer for Walgreens Boots Alliance as well as the fi rst lies in building business credibility through thought fi ve times, it has collected numerous global B2B brands and organisations understand people so they the Andrex, Carlsberg and Mr Kipling brands, and inventor, Glenn’s client experience spans advertising campaign for BrewDog, the successful leadership programmes for corporates, private awards since its inception in 2013. With locations can do what they do best. Canvas8 has helped he moved into the public relations industry to pursue major global brands, SMBs and funded start-ups. crowdfunded brewery. He was previously businesses and individuals. Working predominantly across North America, EMEA and APAC, Stein IAS the Bill and Melinda Gates Foundation understand his passion for more authentic communication He leads the Purechannels team to continually ECD of FCB Inferno where, in his four years, in the B2B sector, Limelight delivers reputation works with brands including Oracle, HSBC, Merck, the science of infl uence, Weber Shandwick become solutions. Today his agency’s proposition is centred pursue excellence in everything they do, creating he oversaw the most creatively awarded years driven growth for businesses including Axicom , Trelleborg, Marshalls, Tetra Pak and Global PR agency of the year, Nike plan for the around ‘Contagious Truthtelling’ with clients a difference through three core principles: niche in the agency’s history. and Gallup and its personal branding programme, Weight Watchers. World Cup and the Euros, Google pivot and the including Subway®, Lidl, B&Q and Airbus. expertise, stunning creative and client satisfaction. The Brand You, raises the profi les of respected British Government prepare for life post Brexit. business leaders and entrepreneurs.

JAMES MURPHY (C) MICHAEL MURPHY (B) THOM NEWTON (C) MARTA SWANNIE (C) EMMA THOMPSON (C) ALAN VANDERMOLEN (B)

Founder & CEO Senior Partner CEO & Managing Partner Digital Creative Director Chair, Consumer Marketing President, International adam&eveDDB Michael Murphy & Ltd Conran Design Group Superunion Weber Shandwick WE Communications @AlanVanderMolen

James co-founded adam&eve in 2008, merging with Michael has had a long career in public relations. Thom is a progressive leader with over 20 years’ Marta is a Creative Director at Superunion, Emma has spent the last 20 years advising the Alan runs WE Communications businesses DDB in 2012. It’s the Gunn Report’s most awarded Five years ago he established his own advisory experience in the design industry. In his current with a particular focus on innovation. She has world’s best known brands and companies in outside of the US. He designed the agency’s Brands agency ever, has won Top UK Agency at Cannes for fi rm, Michael Murphy & Ltd, which provides role, he has led the agency during the most created brand identities, products and experiences public relations, brand strategy and consumer in Motion and Stories in Motion studies, which now the last four years and has won the IPA Effectiveness non-executive and advisory services around the dynamic period of growth in its 60-year history – for some of the world’s most exciting companies, engagement. She has launched brands, products, form the backbone of the agency’s point of view Grand Prix an unprecedented three times in a row. world to a range of marketing and communications through the development of the in-house studio including PlayStation, Red Bull, Orange, Tate, services and campaigns for everyone from Coca- and approach to client assignments. Alan also AdAge named it International Agency of the consultancies and agencies as well as fi rms in other model (Studio by Conran Design Group), the naming National Gallery, British Airways and IAG’s new Cola to easyJet, Microsoft to Virgin. She now heads spearheaded the launch of PLUS, a WE-led, Year 2015 and 2017, and it has been Campaign’s sectors. He also mentors and advises a number and packaging offering and expansion into the US. airline LEVEL. She is a regular juror at industry up Consumer Marketing at the world’s leading antinetwork group of global, independent specialist Agency of the Year in 2010 and from 2014 to 2017. of senior business leaders and is Vice Chair Conran is part of the Havas network and the Vivendi events, from the Cannes Lion festival to this PR and engagement agency, Weber Shandwick and agencies helping brands shake the shackles James is Chairman of the Advertising Association. of Governors at London Metropolitan University. group of companies. Thom is a member of the year’s D&AD New Blood awards. remains a hands-on strategic lead for clients such of mundane, holding company ‘solutions’. Havas UK Board. as Kellogg’s, Pearson, Centrica and Virgin Atlantic.

TIM PERKINS (C) REBECCA PRICE (B) JULIAN PULLAN (C) GUY WIEYNK (C) DYLAN WILLIAMS (C) DAVID WILLAN (B)

Deputy Group Chairman Partner Vice Chairman CEO Partner & Chief Strategy Offi cer Co-Founder Design Bridge Frank Bright & Abel & President International Publicis UK & Western Europe Droga5 London & Former Chairman Jack Morton Worldwide Global Lead Circle Research (now Savanta) Sapient Inside

Tim has over 30 years experience of international Rebecca is a brand strategist and communications Julian is Vice Chairman and President International Over the past three years, Guy has led the Dylan came to prominence in 1998 upon David has spent a lifetime in B2B research. brand design and has been an integral part specialist. She has a knack for fi nding what matters of brand experience agency, Jack Morton transformation of Publicis UK’s broad client offering appointment as BBH’s youngest company director. Having co-founded BPRI and sold this business of the Design Bridge team for 25 years. Now one and expressing it well, and knows that the right Worldwide. Rated among the top global brand and seen some of the agency’s biggest wins from A move to Mother in 2004 culminated in Campaign to WPP, he became Chairman of Circle Research, of the most successful and respected brand design creative expression is about so much more than experience agencies, Jack Morton Worldwide the last decade including Morrisons, Heineken and voting him the industry’s Number One Strategist which is now known as Savanta. David oversaw agencies, Design Bridge has a reputation for design alone. She is Co-Founder and Partner integrates live and online experiences, digital the International Olympics Committee. He also and Mother its Agency of The Decade. After two the sale of this business to Next 15 plc. delivering award winning work across a broad of creative consultancy Frank, Bright & Abel. and social media, and branded environments leads Sapient Inside – the collaborative offering years as Global CSO at Publicis Worldwide, he joined range of clients such as Diageo, Unilever, that engage consumers, business partners and between Publicis Communications and Publicis Droga5 London as CSO and Partner in 2016. AkzoNobel, Mondelez and Fortnum & Mason. employees for leading brands everywhere. Sapient. Prior to this, Guy spent 17 years at AKQA The agency has since doubled in revenue. Dylan sits Tim is a champion of long-term relationships where he built the agency globally, trebling its revenue on Facebook’s Client Council and Tech City Advisory built upon bold creativity, simplicity and honesty. and winning over 300 major awards for his work. Board at 10 Downing Street.

SANDY PUREWAL (B) DAVE ROBERTS (B) TOM ROBERTS (C) MATT WILLIFER (C) PROF. ALAN WILSON PHD (B)

Founder Creative Partner CEO Chief Strategy Offi cer Professor of Marketing Superfi ed Superunion Tribal Worldwide London WCRS University of Strathclyde Partner @ProfAlanWilson Engine

Sandy has over 20 years of sales, marketing and Dave is the multi-award-winning Creative Partner Tom leads Tribal Worldwide London, part of the Matt’s career combines classic brand planning Alan is a Professor of Marketing at the University PR experience, advising B2B brands from global blue at Superunion, with a passion to bridge the gap Tribal DDB Worldwide network, held by marketing with cutting-edge digital expertise. He joined of Strathclyde Business School. Before joining chips to disruptive startups. He co-founded Octopus between creativity and strategy. With his wealth services giant Omnicom, as CEO. Tom has BMP DBB from Oxford University in 1995. As Head the University, he was a senior consultant Group (now Superfi ed) and has spearheaded its of experience, he has developed some of the responsibility for the agency’s strategic direction, of Strategy at M&C Saatchi, he won the inaugural at a London-based marketing consultancy. award-winning Brand to Sales proposition combining world’s most revered brands including Nespresso, expanding client relationships, and managing the APG Global Strategy Agency Of The Year Award. He is the author of several business books comms, creative and technology to accelerate demand. Investec, Nokia, , HSBC, executive team. Tom heads up both large-scale Following that, he spent a two-year stint as CEO and has written numerous articles on corporate Sandy’s experience includes working with Vodafone, and Kew Gardens. At the heart, Dave is committed national and international projects, most recently of a games developer. Now, as part of the senior reputation, customer experience management Cisco, Accenture, Travelex and Adecco on both local to helping clients accomplish authentic business leading the team that designed the multi-award- management team at WCRS, Matt oversees the and branding. He is also a Fellow of both the and international programmes. Sandy has been a PRCA strategies and fi nding ways to turn them into winning digital connected customer journey agency’s strategic output across brand, advertising, Chartered Institute of Marketing and the Market Council Member and is in the PR Week Powerbook. meaningful and highly crafted creative solutions. for Volkswagen UK. He is also a member digital, social, and everything in-between. Research Society. of the DDB UK Executive Board.

superbrands.uk.com Council Profi les