Superbrands Councils 2019 The Business Superbrands (B) and Consumer Superbrands (C) Expert Councils are chaired by Stephen Cheliotis, Chief Executive at The Centre for Brand Analysis (TCBA) Business Superbrands Council Consumer Superbrands Council Rob Alexander Sandy Purewal Andrew Bloch Mick Mahoney Partner, Headland Founder, Superfied Founder & Managing Partner Partner & Chief Creative Officer FRANK Harbour Alex Bigg Dave Roberts CEO, MHP Communications Creative Partner, Superunion Ed Bolton Amy McCulloch Creative Director, BrandCap Co-Founder & Managing Director Darren Bolton Glenn Robertson eight&four Executive Creative Director Owner & MD, Purechannels Catherine Borowski OgilvyOne Business Founder & Artistic Director Nick Morris Susanna Simpson PRODUCE UK Founding Partner, Canvas8 Kate Cox Founder, Limelight CEO, Bray Leino Rebecca Brennan Richard Moss Introducing the Experts Alan Vandermolen Managing Director, Cubo Chief Executive, Good Relations Kirsty Dawe President, International Co-Founder & Director WE Communications Emma Brock James Murphy Really B2B Founding Partner, Brock & Wilson Founder & CEO, adam&eveDDB David Willan Steve Dyer Co-Founder & Former Chairman Vicky Bullen Thom Newton Managing Director Circle Research (now Savanta) CEO, Coley Porter Bell CEO & Managing Partner Oil the Wheels Conran Design Group Prof. Alan Wilson PhD Hugh Cameron James Farmer Professor of Marketing Chairman, PHD UK Tim Perkins Publisher & Founder University of Strathclyde Deputy Group Chairman Jackie Cooper B2B Marketing Design Bridge Senior Advisor, Edelman Ian Haworth Julian Pullan Claire Cootes Chief Creative Officer, EMEA Vice Chairman Managing Director, LIDA Wunderman & President International Christian Dubreuil Jack Morton Worldwide Nick Jefferson Managing Director Partner, Monticello Tom Roberts EMEA Ad & Audience CEO, Tribal Worldwide London Steve Kemish Dynata Managing Partner, Junction Gary Robinson Caroline Foster Kenny Creative Partner Mark Lethbridge CEO EMEA, IPG Mediabrands Studio of Art and Commerce CEO, Gravity Global Steve Gladdis Marta Swannie Claire Mason Chief Strategy Officer Digital Creative Director Founder & CEO, Man Bites Dog MediaCom London Superunion Stephen Meade Vanella Jackson Emma Thompson Chief Executive, McCann Enterprise Global CEO, Hall & Partners Chair, Consumer Marketing Vikki Mitchell Rob Kavanagh Weber Shandwick Director, Corporate Practice Executive Creative Director Guy Wieynk KANTAR OLIVER UK CEO, Publicis UK & Western Europe Rob Morrice Owen Lee Global Lead, Sapient Inside CEO, Stein IAS Chief Creative Officer Dylan Williams FCB Inferno Michael Murphy Partner & Chief Strategy Officer Senior Partner Nick Liddell Droga5 London Michael Murphy & Ltd Director of Consulting, The Clearing Matt Willifer Rebecca Price Avra Lorrimer Chief Strategy Officer, WCRS Partner, Frank Bright & Abel Managing Director Partner, Engine Hill + Knowlton Strategies Some council members may have changed roles since the time of voting and / or publication. Superbrands UK Annual Vol.20 Appendix Over the years the Superbrands Expert Councils have read like a Who’s Who of B2B and B2C marketing across the spectrum from brand marketing to PR and design, and 2019 exemplifies this. It’s an enormous privilege to call on the experience and knowledge of such exceptional panels. In an era blighted by fake news and populism, Superbrands at least continues to value expertise, and our selection process weaves together this expert view with a relevant consumer and business view to arrive at the list of brands we showcase here. We could not do it without the council members and their generosity in giving their time to celebrate the brands who have excelled this year. ROB ALEXANDER (B) ALEX BIGG (B) ANDREW BLOCH (C) Partner CEO Founder & Managing Partner Headland MHP Communications FRANK @AndrewBloch Rob has had a 20-year career in advertising With over 20 years’ experience spanning public Andrew is responsible for the day-to-day running at TBWA\ and J Walter Thompson, encompassing affairs, issues management, communications and of Frank, one of the industry’s most decorated strategy work for Shell, Vodafone, HSBC, Apple and campaign strategy, Alex heads up MHP, one of the PR agencies and responsible for some of its most the 2001 General Election for the Labour Party. UK’s leading Public Relations consultancies. In addition, famous campaigns. Andrew has acted as official Three years ago, Rob moved into the world Alex serves as a board member of the Public spokesperson for Lord Sugar for nearly 20 years. Superbrands Expert Councils of corporate and financial communications Relations and Communications Association He is listed in the PR Week Power Book – as a Partner at Brunswick, where he led the (PRCA) and sits on the UK management board The Definitive Guide To The Most Influential global campaign planning team. In September of the Engine Group. People in PR and is ranked as the most influential 2018 he joined Headland as a Partner to help PR person on Twitter. He is also a founding mentor lead campaign strategy and planning. of the School of Communication Arts. DARREN BOLTON (B) ED BOLTON (C) CATHERINE BOROWSKI (C) Executive Creative Director Creative Director Founder & Artistic Director OgilvyOne Business BrandCap PRODUCE UK @TalkBrandCap @catinsky With over 20 years’ experience in B2B and Ed has spent his working life creating compelling Catherine is a practising artist and placemaking specialist consumer marketing, Darren has helped generate brands at Interbrand and Fitch, and currently heads with more than 16 years’ event industry experience. successful integrated campaigns for many global up all things creative at BrandCap – a business She created PRODUCE UK as an artistic event-making brands. He is responsible for all creative work that consultancy that combines commercial acumen with and placemaking agency and has built a network comes out of the agency. His team are an in-house creative, entrepreneurial brand thinking to transform of cultural programmers, conceptual artists, producers, creative department of more than 30 talented the performance of organisations everywhere. digital strategists, designers and creatives that specialise experts. Their skills span all areas of the marketing in media and creative brand experiences. Catherine mix, from copy, design and multimedia to UX has a diverse work portfolio including Argent LLP and and digital design and build. the London Design Festival, as well as Hyundai, adidas, British Land, Campari and Discovery Channel. REBECCA BRENNAN (C) EMMA BROCK (C) VICKY BULLEN (C) Managing Director Founding Partner CEO Cubo Brock & Wilson Coley Porter Bell @emmabrock With over 20 years of agency experience, spanning Emma has experience in global advertising and Vicky has been in her current role since 2005 digital start-ups to well-known networks, Rebecca’s brand design agencies, working on brands such and has led work for many of the world’s largest career has been spent at agencies including as Nestlé, Diageo, Coca-Cola, McDonald’s and brands including Unilever, Pernod Ricard and Tesco, Mindshare, Ogilvy Interactive, OgilvyOne, Iris and Unilever. This diverse experience has led Emma delivering brand strategy and architecture, brand MRM McCann. She has worked with some of the to the belief that when it comes to branding, identities and experiences, naming and innovation. world’s best-known brands such as Sony, adidas, it only works if it all works. She knows how She is particularly interested in how learnings from Unilever, Amex and British Airways, to mention to build strong iconic (and award winning) neuroscience can be applied to branding to deliver just a few. Rebecca is passionate about Behavioural brands and now runs her own brand design results. Vicky sits on the Ogilvy UK Board, is a DBA Change and how brands are built through people, agency, helping brands realise their full potential. Director and a member of the Marketing Society not just communications. and WACL. superbrands.uk.com Council Profiles Superbrands UK Annual Vol.20 Appendix HUGH CAMERON (C) JACKIE COOPER (C) CLAIRE COOTES (C) NICK JEFFERSON (B) ROB KAVANAGH (C) STEVE KEMISH (B) Chairman Senior Advisor Managing Director Partner Executive Creative Director Managing Partner PHD UK Edelman LIDA Monticello OLIVER UK Junction @robkav Hugh is part of PHD’s UK leadership team who, Jackie has over 30 years entrepreneurial experience Claire has over 15 years of experience managing A partner with the advisory firm, Monticello, Starting his creative career two decades ago Steve is a multi-award-winning marketer and over the last seven years, have received a sweep in brand creative, business and personality strategy. global client relationships at top digital direct Nick is a strategy consultant with particular at Ogilvy in New Zealand, Rob moved to London public speaker who has worked in digital marketing of marketing and media industry awards including She works across a portfolio of global clients agencies including OgilvyOne and Iris. In 2013 expertise in the space where brand meets in 2001 and has copywritten his way around since 1997. He has had experience client-side, Media Week Agency of the Year 2016 and, for four including Unilever, F1 and JUST Water alongside she joined LIDA, part of the M&C Saatchi Group, culture. A former CEO of two creative agencies, London’s seminal brand response agencies – helped grow a leading email service provider, consecutive years, being one of The Sunday Times building Edelman’s offer