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Introduction to Mass Communication Question Bank School of Distance Education UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION COMPLEMENTARY COURSE – MASS COMMUNICATION FOR BA ENGLISH (2011 Admission) SEMESTER II PAPER I INTRODUCTION TO MASS COMMUNICATION QUESTION BANK 1. The Interpretation process in Communication takes place in a) Sender b) Message c) Receiver d) Channel 2. The Hindu Newspaper was founded by G. Subrahmaniya Aiyer in the year ………… a) 1868 b) 1878 c) 1898 d) 1875 3. The Press Act passed by the British in 1878 to prevent Indian language press from being critical of the British rule is ……………. a) Indian News Paper Act b) Indian Press Act c) Vernacular Press Act d) Colonial Press Act 4. Which among the following publication is not associated with Gandhiji? a) Young India b) Harijan c) Swarajiya d) Navajeevan 5. The News paper founded by Pandit Jawaharlal Nehru is? a) Indian Chronicle b) Times of India c) Indian Herald d) National Herald 6. The first Newspaper in India, Bengal Gazette founded by? a) Raja Ram Mohan Roy b) James Augustus Hickey c) Dr. William Carrey d) Sir. Philip Francis 7. “When the Press was asked to bed, Most of them chose to crawl” who said this about press during the emergency period? a) Jaiprakash Narayan b) A.B.Vajpai c) L.K.Advani d) I.K.Gujral 8. The FM Station owned by Malayala Manorama group is ……………… a) Best FM b) Radio Mango c) Club FM d) Radio Mirchi 9. The first private television channel in India is……………….. Introduction to Mass Communication Page 1 School of Distance Education a) Asianet b) NDTV c) Times New d) Surya 10. The expansion of ABC is ………………………… a) Audit Bureau of Circulation b) Account Bureau of circulation c) Affidavit Bureau of Circulation d) None of these 11. The mouth piece of Communist Party of India (CPI) Kerala chapter is …………….. a) Jana Shabdam b) Deshabhimani c) Chinta d) Janayugam 12. Kandathil Varghese Mappilai is associated with which among the following News paper a) Malayala Manorama b) Mathrubhumi c) People’s Democracy d) Pashchimodhayam 13. The first domestic news agency in India is ……………………. a) Press Trust of India b) United News of India c) Samachar Bharati d) Associated Press of India 14. AFP stands for ………………….. a) Associated France Press b) Agence France Press c) Agence Far Press d) None of these 15. Associated Press (AP) is head quarted at a) Paris b) Tokeyo c) Moscow d) Newyork 16. Tass-Har was the Official News Agance of ………………….. a) Cuba b) Soviet Union c) China d) Barma 17. Who represented India in Mc Bride Communication? a) Sam Pitroda b) B.G. Varghese c) A.G. Noorani d) G.S. Subrahmanya Aiyer 18. The Press Council of India was constituted as per the recommendation of ………… a) Registrar of News Paper India b) First Press Commission c) Second Press Commission d) Mathew Commission Report 19. The publication of an annual report which will contain the facts and figures relating to the News Paper industry is the responsibility of …………………. a) Press Council of India b) ABC c) Registrar of News Papers d) Ministry of information and Broad casting 20. ………………… is the Modal Agency of the Govt. of India to disseminate Information to the print and electronic media on government policies programmes, initiatives and achievements. a) Ministry of Information and Broad casting b) Press information Bureau c) Press Councils of India d) None of these Introduction to Mass Communication Page 2 School of Distance Education 21. The Quarterly vidura is a journal published by …………………….. a) Press Institute of India b) Press Council of India c) Press Trust of India d) Vivid Bharathi 22. Advertorial is a …………………………… a) Combination of Advertising and editorial b) Advertisement is an editorial c) Description is an advertisement d) None of these 23. AAAI stands for …………….. a) Audit Agencies Association of India b) Advertising Agencies Association of India c) Article Assessment Association of India d) Accredited Advertisement Association of India 24. The two readership survey conducted in India are a) NRS and IRS b) ABC and IRS c) NRS and ABC d) IRS and CRS 25. Who said “Comment is free, Facts are sacred” a) Walter Lipman b) Oscar wild c) C.P. Scou d) G.B. Shaw 26. The first radio programme in India was broadcast by the ……………………. a) Radio Club of Calculta b) Radio Club of Bombay c) PTI d) Doordarshan 27. Indian State Broad Casting Service (ISBS) was renamed all India Radio in the year ……………. a) 1936 b) 1935 c) 1948 d) 1950 28. At the time of Independence, AIR Network hand only ………………. Stations a) Three b) Six c) One d) Four 29. Expand FM? a) Face Modulation b) Fidelity Magnificing c) Frequency Modulation d) None of these 30. AIR’s youth broadcasting service is titled as ……………………….? a) Youth Brigade b) Yuvavani c) AIR Youth d) Yuva 31. The first controller of broad casting in India was a) Lionel Fieldan b) B.G. Varghese c) C.P. Scott d) Anshumon Gupta 32. Loksabha passed Prasar Bharati (…………………..) Bill in the year? Introduction to Mass Communication Page 3 School of Distance Education a) 1994 b) 1999 c) 2000 d) 1998 33. Door darshan Sail over to colour transmission on August is 1982 in connection with? a) Olympion b) Asian Games c) Pun d) National Games 34. The Flagship channel of Doordarshan is? a) DD Metro b) DD1 c) DD Loksabha d) DD Rajya Sabha 35. Expansion of NDTV is …………….. a) National Democratic Television b) Nai Dainik Television c) New Delhi Television d) None of these 36. ……………………….. is the process of translation of the message into a code suitable for transmission to the intended receivers. a) Decoding b) Replication c) Transmission d) Encoding 37. FM and …………are the two types of Radio transmission a) FM b) AM c) SM d) XM 38. The first Indian films to be nominated for Oscar Award is ……………. a) Salaam Bombay b) Lagan c) Slum Dog Millionaire d) Mother India 39. The word ‘Tele’ means ……………… a) To see b) Far c) Screen d) Moving 40. The CBFC Certificate of ‘U’ means a) Under Exhibition b) Unknown Exhibition c) Universal Exhibition d) Unrestricted Exhibition 41. BBC stands for …………………. a) British Broad Casting Corporation b) Broadened Broad casting Corporation c) Bit-by-Bit Broadcasting Corporation d) None of these 42. The Satelite Television Asia Region (STAR) is based in? a) New Delhi b) Banglore c) Tokyo d) Honkong 43. Manoramaonline.com is an example of ………………….. a) News Site b) Social Site c) Portal d) Interactive Site 44. The ‘water gate’ scandal was associated with which US President? a) Bill Clinton b) Jimmy Carter c) George W Bush d) Richard Nixon Introduction to Mass Communication Page 4 School of Distance Education 45. The Mac Bride Commission was constituted by? a) BBC b) UNICEF c) UNESCO d) AFP & AP 46. Fourth estate refers to ……………………..? a) The internet b) The press c) Whistle bloucers d) Private media 47. Close encounter is and interview programme in which Malayalam channel? a) India Vision b) Reporter c) Manorama News d) Amrita TV 48. The Central information and Broad casting minister of India is …………… a) Tasian Ramesh b) Kapil Sibal c) Ambika Soni d) Sachin Pilot 49. ‘Your moment is waiting’ is the advertisement tagline of……………….. a) Coco kola b) KSEB c) Kerala Tourism d) Incredible India 50. Who introduced Printing Press in England? a) William Canton b) John Gutan Beeg c) Thomas Marshal d) Isaac Newton 51. ……………….. holds the record of congest and company in India a) ONGC b) King Fisher c) Amul d) Boost 52. ASCI stand for ………………………… a) Advertising Standards Council of India b) Advertising Scheme Council of India c) Advertising System Corporation of India d) Accounting System Council of India 53. The DAVP (Directorate of Advertising and Visual Publicity) is headed by a ……… a) President b) Chaiman c) Minister d) Director General 54. K.P. Kesava Menon is the Founder editor of ? a) Puschimodayam b) Deepika c) Mathrubhumi d) Kerala Kaumudhi 55. The official News paper of BJP Kerala unit is? a) Kesari b) Samna c) Janmabhoomi d) Viveka 56. …………………… was India’s first Multi Lingual News Agency a) PTI b) UNI c) Samachar Bharati d) Hindustan Samachar 57. India and Easter News paper Society (IENS) now known as? Introduction to Mass Communication Page 5 School of Distance Education a) North Eastern Newspaper Society b) Indian News paper Society c) Press Information Bureau d) National Newspaper Society 58. IFWJ stands for…………………? a) Indian Federation of Working Journalists b) International Federation of Working Journalists c) Intercontinental Federation of Working Journalists d) None of these 59. Byline Means …………………….. a) Text accompanying a Photograph b) Name of the author c) Place & Date d) Edition of the News paper 60. The process of filtering a messages from source to receiver is…………… a) Filtering b) Refining c) Framing d) Gate keeping 61. What is lead? a) Headline of the story b) Opening paragraph of a story c) Closing lines of a story c) Subhead lines of a story 62. Tabloid refers to---? a) News paper half the size of a broad sheet b) Periodicals c) Table magazines d) House Journals 63. News reporting that sensationalise or over emplacing soft writing, which is decided by some editors is means as………………………. a) Sensational Journalism b) Black Journalism c) Criminal Journalism d) Yellow Journalism 64. When did AIR (All India Radio) come under the department of Information and Broadcasting? a) Oct 24, 1941 b) Sept 3, 1940 c) March 2, 1950 d) Dec 7, 1956 65. Satellite Instructional Television Experiment (SITE) programme was the brain child of a) Dr. S. Janardhanan b) V.K. Saraswat c) Vikram Sarabai c) Sam Pitrocla 66.
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