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Home , Al Ameen (newspaper), Arnab Goswami, Associated Press, Hindustan Samachar, National Herald, Prannoy Roy

School of Distance Education

UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION COMPLEMENTARY COURSE – MASS COMMUNICATION FOR BA ENGLISH (2011 Admission) SEMESTER II PAPER I

INTRODUCTION TO MASS COMMUNICATION QUESTION BANK

1. The Interpretation process in Communication takes place in a) Sender b) Message c) Receiver d) Channel 2. was founded by G. Subrahmaniya Aiyer in the year ………… a) 1868 b) 1878 c) 1898 d) 1875 3. The Press Act passed by the British in 1878 to prevent Indian language press from being critical of the British rule is ……………. a) Indian Paper Act b) Indian Press Act c) Vernacular Press Act d) Colonial Press Act 4. Which among the following publication is not associated with Gandhiji? a) Young b) Harijan c) Swarajiya d) Navajeevan 5. The News paper founded by Pandit is? a) Indian Chronicle b) Times of India c) Indian Herald d) 6. The first Newspaper in India, Gazette founded by? a) Raja Ram Mohan Roy b) James Hickey c) Dr. William Carrey d) Sir. Philip Francis 7. “When the Press was asked to bed, Most of them chose to crawl” who said this about press during the emergency period? a) Jaiprakash Narayan b) A.B.Vajpai c) L.K.Advani d) I.K.Gujral 8. The FM Station owned by group is ……………… a) Best FM b) Radio Mango c) Club FM d) Radio Mirchi 9. The first private television channel in India is………………..

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a) Asianet b) NDTV c) Times New d) Surya 10. The expansion of ABC is ………………………… a) Audit Bureau of Circulation b) Account Bureau of circulation c) Affidavit Bureau of Circulation d) None of these 11. The mouth piece of (CPI) chapter is …………….. a) Jana Shabdam b) c) Chinta d) Janayugam 12. Kandathil Varghese Mappilai is associated with which among the following News paper a) Malayala Manorama b) c) People’s Democracy d) Pashchimodhayam 13. The first domestic in India is ……………………. a) b) c) Bharati d) of India 14. AFP stands for ………………….. a) Associated France Press b) Agence France Press c) Agence Far Press d) None of these 15. Associated Press (AP) is head quarted at a) b) Tokeyo c) d) Newyork 16. Tass-Har was the Official News Agance of ………………….. a) b) Soviet Union c) d) Barma 17. Who represented India in Mc Bride Communication? a) Sam Pitroda b) B.G. Varghese c) A.G. Noorani d) G.S. Subrahmanya Aiyer 18. The Press Council of India was constituted as per the recommendation of ………… a) Registrar of News Paper India b) First Press Commission c) Second Press Commission d) Mathew Commission Report 19. The publication of an annual report which will contain the facts and figures relating to the News Paper industry is the responsibility of …………………. a) Press Council of India b) ABC c) Registrar of News Papers d) Ministry of information and Broad casting 20. ………………… is the Modal Agency of the Govt. of India to disseminate Information to the print and electronic media on government policies programmes, initiatives and achievements. a) Ministry of Information and Broad casting b) Press information Bureau c) Press Councils of India d) None of these Introduction to Mass Communication Page 2 School of Distance Education

21. The Quarterly vidura is a journal published by …………………….. a) Press Institute of India b) Press Council of India c) Press Trust of India d) Vivid Bharathi 22. Advertorial is a …………………………… a) Combination of Advertising and editorial b) Advertisement is an editorial c) Description is an advertisement d) None of these 23. AAAI stands for …………….. a) Audit Agencies Association of India b) Advertising Agencies Association of India c) Article Assessment Association of India d) Accredited Advertisement Association of India 24. The two readership survey conducted in India are a) NRS and IRS b) ABC and IRS c) NRS and ABC d) IRS and CRS 25. Who said “Comment is free, Facts are sacred” a) Walter Lipman b) Oscar wild c) C.P. Scou d) G.B. Shaw 26. The first radio programme in India was broadcast by the ……………………. a) Radio Club of Calculta b) Radio Club of Bombay c) PTI d) 27. Indian State Broad Casting Service (ISBS) was renamed in the year ……………. a) 1936 b) 1935 c) 1948 d) 1950 28. At the time of Independence, AIR Network hand only ………………. Stations a) Three b) Six c) One d) Four 29. Expand FM? a) Face Modulation b) Fidelity Magnificing c) Frequency Modulation d) None of these 30. AIR’s youth broadcasting service is titled as ……………………….? a) Youth Brigade b) Yuvavani c) AIR Youth d) Yuva 31. The first controller of broad casting in India was a) Lionel Fieldan b) B.G. Varghese c) C.P. Scott d) Anshumon Gupta 32. Loksabha passed Prasar Bharati (…………………..) Bill in the year?

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a) 1994 b) 1999 c) 2000 d) 1998 33. Door darshan Sail over to colour transmission on August is 1982 in connection with? a) Olympion b) Asian Games c) Pun d) National Games 34. The Flagship channel of Doordarshan is? a) DD Metro b) DD1 c) DD Loksabha d) DD 35. Expansion of NDTV is …………….. a) National Democratic Television b) Nai Dainik Television c) New Television d) None of these 36. ……………………….. is the process of translation of the message into a code suitable for transmission to the intended receivers. a) Decoding b) Replication c) Transmission d) Encoding 37. FM and …………are the two types of Radio transmission a) FM b) AM c) SM d) XM 38. The first Indian films to be nominated for Oscar Award is ……………. a) Salaam Bombay b) Lagan c) Slum Dog Millionaire d) Mother India 39. The word ‘Tele’ means ……………… a) To see b) Far c) Screen d) Moving 40. The CBFC Certificate of ‘U’ means a) Under Exhibition b) Unknown Exhibition c) Universal Exhibition d) Unrestricted Exhibition 41. BBC stands for …………………. a) British Broad Casting Corporation b) Broadened Broad casting Corporation c) Bit-by-Bit Broadcasting Corporation d) None of these 42. The Satelite Television Asia Region (STAR) is based in? a) b) Banglore c) d) Honkong 43. Manoramaonline.com is an example of ………………….. a) News Site b) Social Site c) Portal d) Interactive Site 44. The ‘water gate’ scandal was associated with which US President? a) b) Jimmy Carter c) George W Bush d) Introduction to Mass Communication Page 4 School of Distance Education

45. The Mac Bride Commission was constituted by? a) BBC b) UNICEF c) UNESCO d) AFP & AP 46. Fourth estate refers to ……………………..? a) The internet b) The press c) Whistle bloucers d) Private media 47. Close encounter is and interview programme in which channel? a) India Vision b) Reporter c) d) Amrita TV 48. The Central information and Broad casting minister of India is …………… a) Tasian Ramesh b) c) Ambika Soni d) Sachin 49. ‘Your moment is waiting’ is the advertisement tagline of……………….. a) Coco kola b) KSEB c) Kerala Tourism d) Incredible India 50. Who introduced Printing Press in England? a) William Canton b) John Gutan Beeg c) Thomas Marshal d) Isaac Newton 51. ……………….. holds the record of congest and in India a) ONGC b) King Fisher c) Amul d) Boost 52. ASCI stand for ………………………… a) Advertising Standards Council of India b) Advertising Scheme Council of India c) Advertising System Corporation of India d) Accounting System Council of India 53. The DAVP (Directorate of Advertising and Visual Publicity) is headed by a ……… a) President b) Chaiman c) Minister d) Director 54. K.P. Kesava Menon is the Founder editor of ? a) Puschimodayam b) c) Mathrubhumi d) Kerala Kaumudhi 55. The official News paper of BJP Kerala unit is? a) b) Samna c) Janmabhoomi d) Viveka 56. …………………… was India’s first Multi Lingual News Agency a) PTI b) UNI c) Samachar Bharati d) Samachar 57. India and Easter News paper Society (IENS) now known as?

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a) North Eastern Newspaper Society b) Indian News paper Society c) Press Information Bureau d) National Newspaper Society 58. IFWJ stands for…………………? a) Indian Federation of Working b) International Federation of Working Journalists c) Intercontinental Federation of Working Journalists d) None of these 59. Byline Means …………………….. a) Text accompanying a Photograph b) Name of the author c) Place & Date d) Edition of the News paper 60. The process of filtering a messages from to receiver is…………… a) Filtering b) Refining c) Framing d) Gate keeping 61. What is lead? a) Headline of the story b) Opening paragraph of a story c) Closing lines of a story c) Subhead lines of a story 62. Tabloid refers to---? a) News paper half the size of a broad sheet b) Periodicals c) Table magazines d) House Journals 63. News reporting that sensationalise or over emplacing soft writing, which is decided by some editors is means as………………………. a) Sensational b) Black Journalism c) Criminal Journalism d) Yellow Journalism 64. When did AIR (All India Radio) come under the department of Information and Broadcasting? a) Oct 24, 1941 b) Sept 3, 1940 c) March 2, 1950 d) Dec 7, 1956 65. Instructional Television Experiment (SITE) programme was the brain child of a) Dr. S. Janardhanan b) V.K. Saraswat c) Vikram Sarabai c) Sam Pitrocla 66. The Prasar Bharati Act came into force on ……. a) 1992 b) 1997 c) 1995 d) 1996 67. Which among the following is not a feature of Mass Media? a) Transcient b) Universal Access c) Narrow scope d) Gatekeeping 68. Indian Institute of Mass Communication (11 MC) is located at a) Bombay b) Bengalore c) Kolkatta d) Newdelhi 69. What is “”? a) The first journal in South East Asia b) A British based news blong c) An economy based . d) Internet technology chip 70. The First Press Commission was constituted in the year?

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a) 1950 b) 1952 c) 1960 c) 1956 71. Which among the following pair is not correctly matched? a) The Hindu – b) India Today – c) Outlook – Krishnakumar d) The week – Philip Mathew 72. In DAB, what does the letter ‘A’ stand for? a) Asterisk b) Audio c) Antenna d) Automatic 73. Deliberate application of light to achieve some practical or Aesthetic effect is called ? a) Lighting b) Animation b) Optimisation d) Lenshood 74. ‘Rotoscoping’ is associated with? a) Animation b) Robotics c) New media d) Television 75. ‘Face book’ is an example of a) Search option b) Social Network c) Online paper d) Blog 76. The process of improving the visibility of a webpage/website in a search engine is called? a) Referral Marketing b) Affliation c) Search Engine optimization d) Marketing 77. The scholar who coined the expression – ‘The Medium is the Message” is well renown for his concept of “Global Village”. a) Albert Bandura b) Marshall Mcluhan c) Leode Genero d) Wilbur Schram 78. is associated with which among the following media? a) CNBC b) Sakshi T V c) NDTV d) IBN Lok Mat 79. Indian Foundation for Public Relations education and Research (IFPR) is based a) New Delhi b) Imphal c) Bombay d) Hyderabad 80. IPRA’s (International Public Relations Association) code of was adopted in the year? a) 1970 b) 1962 c) 1988 d) 1965 81. Who was recently appointed as the Editor-in-chief of outlook magazine replacing Vinod Mehta? a) Rajiv Shukla b) Pradeep Bhakshi c) Krishna Kumar d) Rajiv Ahir 82. Advertising Standards Council of India (ASCI) a voluntary organization of advertisers is head quartered at?

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a) Bombay b) Secunderabad c) d) New Delhi 83. Directorate of Advertising and Visual Publicity (DAVP) is headed by? a) Secretary General b) Chairman c) Director General d) President 84. Which among the following activity is concerned with creating goodwill, and providing better ambience for an organization of function effectively ….. a) Advertising b) Public relations c) Communication d) Press release 85. ‘News and truth are not the same thing’- Who said these words? a) Jerome.K.Taylor b) Henry Ikaka c) Watler Luppman d) Ravel Mzoko 86. Wi-Fi Refers to a) Width fixture b) Wireless fidelity c) Wireless fixture d) Width figure 87. Reporter who covers a specific geographical or subject area is a) Special Reporter b) Subject Reporter d) Beat Reporter d) Correspondent. 88. A Newspaper’s first edition of the day is known as a) Bull dog b) Dummy c) Hoax d) Newshole 89. Associated Press of India (API) a domestic news agency was started by a) Keval. J. Kumar b) K.C. Roy c) Govind Phule d) Rama Raju Sinha 90. PTI (Press Trust of India) celebrated the Golden Jubilee of it’s inception in the year? a) 1999 b) 2000 c) 1995 d) 1990 91. What does the Latin Word “Communis” mean? a) Commute b) Communication c) Common d) None of these 92. The film “” was produced by a) Ardeshir Irani b) Satya Charu c) Gopinath Varma d) Vipin Chandra 93. Expansion of CNN is? a) Canadian News Network b) Communication News Network c) Cable News Network d) Common News Network 94. The Regional office of Central Board of film certification in Kerala is situated at? a) Kochi b) Thiruvananthapuram c) Thrissur d) 95. ARPANET (Advanced Research Project Agency Network) was launched in a) 1965 b) 1969 c) 1958 d) 1919 96. Goenka award for excellence in journalism is constituted by a) PTI b) Times group c) Express group d) IUWJ Introduction to Mass Communication Page 8 School of Distance Education

97. A whistle blower means? a) A professional Musician b) A crusader against corruption c) Legal officer in a lower court d) Chief of a news agency 98. The program Devil’s Advocate in CNNIBN is hosted by? a) Karanthapar b) Prannoy Roy c) Arnab Goswami d) 99. Right to Information ACT (RTI) applies to all the states and UT’s of India except a) Kerala b) Jammu & Kashmir c) Goa d) Nagaland 100. Frequency Modulation (FM) Radio was invented by? a) Edwin. H. Armstrong b) Jacques Diouf c) Andy Zeollick d) Mckarthy wolf 101. The term ‘ Mockumentary’ is the portmanteau of? a) Mockum + Documentary b) Mock + Documentary c) Motion + Documentary d) Mog + Documentary 102. VJ stands for Video Jockey, what does DJ stands for? a) Disc Jockey b) Drive Jockey c) Dude Jockey d) Diffo Jockey 103. The expansion of ENG is? a) Engineered News Generation b) Electronic News Gathering c) Electronic Nano Gathering d) Engineered News Gadget 104. “Tilt” is a? a) Internet based news gadget b) Camera Movement c) Term coined by Vincent ‘D’ Zouza d) Protocol for print media 105. Who among the following is not a photo ? a) Kevin Carter b) Raghu Rai c) Madhuraj d) Cyrus Barucha 106. Headline across top of a page over the name plate is called? a) Scoop b) Skyline c) Newshole d) Lead 107. Request not to publish Information supplied in advance until specified time circumstance is a) Feed back b) Advocacy c) Freelance d) Embaego 108. The process of filtering messages from source to receive is called? a) Hand out b) Degeneration c) Gate keeping d) Kinesics 109. Olfactory communication refers to? a) Communication by Smell b) Communication by Sound c) Communication by Fingers d) Communication by Eyebrows 110. Opening paragraph of a news story is called? a) Body b) Lead c) Scoop d) Skyline 111. Second Press Commission was Constituted during the reign of ?

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a) P.C. Goswami b) c) Moraji desai d) Jawaharlal Nehru 112. ‘The Time of India’ newspaper is owned by a) Time Group b) Arnab Goswami c) S.K. Jain Group d) UB Group 113. The line of a story that names the author is called a) By line b) Name plate c) Sky line d) Bull dog 114. Which among the following is component of Communication process? a) Message b) Channel c) Decoding d) Analysis 115. The Consequence of Communication is called? a) Effect b) Message c) Source d) Context 116. Which among the following is famed for ? a) BBC World b) c) Vidura d) IBN 117. Who among the following is the chairman of press council of India? a) Just. Markanday Katju b) Just. J.B. Koshi c) Just. Harilal. J. Kania c) Just. Ashok Ganguly 118. Doordarshan was delinked from All India Radio, in the year? a) 1976 b) 1970 c) 1983 d) 1980 119. The fundamental Right of freedom of expression is guaranteed in constitution by a) Article 19 b) Article 120 c) Article 91 d) Article 358 120. ‘Cutline’ is connected wise a) A Web portal b) Video Chip c) DVD Write d) Photograph 121. The Vehicle or Medium through which signals are sent are called a) Culttu b) Channel c) Follow d) Sowce 122. Who among the following is not a cartoonist a) Vinod Mehta b) R. Shankar c) B.M. Gafoor d) Toms 123. The teem ‘Broad band’ is connected with a) Radio b) Internet c) Animation d Mobile 124. ………………… can be simply defined as ‘transmission’ of ideas. a) Noise b) Communication c) Encoding d) Decoding 125. The word communication was originated from the ……… word ‘communis’ a) Latin b) Greek c) French d) English

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126. Whose model best explains the premise that communication has no beginning and no end? a) Lasswell b) Frank E. X. Dance c) David M Berlo d) Wendell Johnson 127. ‘Communis’ means …………... a) Common b) Information c) Code d) Communities 128. Advertisement is an example for …………….. communication a) Propaganda b) Persuasive c) Personal d) Permanent 129. The degree of similarity between individuals a) Heterophily b) Homophily c) Synchrophily d) Unophily 130. The degree of difference between individuals a) Heterophily b) Homophily c) Synchrophily d) Unophily 131. Which of the following is the idea generating component of communication? a) Sender b) Message c) Channel d) Receiver 132. The study of the way people approach others or the keep their distance from others a) Kinesics b) Proxemics c) Chronemics d) Ocullesics 133. Communication between the equals a) Temporal communication b) Intrapersonal communication c) Terminal communication d) Lateral communication 134. Who is the Web Inventor? a) Tim Berners-Lee b) c) Stallman d) Charles Babbage 135. A newspaper library is called a) Obit b) NIB b) Stack room d) Morgue 136. Fonts are related with a) Typography b) News values c) Shots d) Camera 137. PageMaker is a a) Video editing programme b) News tracking programme c) Audio editing programme d) Desktop publishing programme 138. The organization of publishers, advertising agencies and advertisers for verifying the circulation statements of member publications. a) PNS b) PTI c) ABC d) IRNA 139. In newspaper terminology ‘ears’ means The upper corners of page one of a newspaper

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a) The upper corners of page one of a newspaper b) The Left corner of page one of a newspaper c) The lower corners of page of a newspaper d) The Middle part of the page one of a newspaper 140. The process of editing photos by trimming off unwanted parts a) Chunking b) Correcting c) Trimming d) Cropping 141. Who is well known for his comment on communication : ’Who (says) What (to) Whom (in) What Channel (with) What Effect’ a) Frank F X Dance b) Harold Lasswell c) Marshall McLuhan d) Joseph A Devito 142. Film and Television Institute of India (FTII) is situated at a) Surat b) Pune c) Ahmedabad d) 143. A defamatory statement made verbally is known as a) Contempt b) Slander c) Libel d) Backbiting 144. Which Article of the India Constitution ensures and expression a) Article 3 (19) b) Article 14 c) Article 17 (2)a d) Article 19 (1) a 145. Gramophone was invented by a) Isaac Newton b) Marcony c) Alfred Nobel d) Thomas Alva Edison 146. The smallest unit in the sound system of a language a) Phoneme b) Word c) Letter d) Prepositions 147. Lionel Fielden is an important figure in the history of Indian a) b) Radio broadcasting c) Television d) Satellite communication 148. India’s first multilingual news agency was a) PTI Varta b) c) UNIVART d) PNB 149. The first Chairman of the Press Council of India a) Prof. M G K Menon b) L K Deshpande c) Justice J R Mudholkar d) M.V.Kamath 150. 's special correspondent who exposed 2G scam a) Venkitesh Ramakrishnan b) T R Gopalakrishnan c) Anand Parthasarathy d) J. Gopikrishnan 151. Which of the following is a news writing style? a) Mummy b) Phoenix c) Pyramid d) Hourglass 152. A communication model developed by David Berlo a) SMCR Model b) Mathematical Model c) Helical Model d) Gatekeeping Model

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153. WWW stands for a) World Wide Wisdom b) World Wide Web c) World Wide Wizards d) World Wisdom Web 154. HTML stands for a) Hypertext Markup Language b) High Text Maker Language c) Hidden Text Marker Language d) Hyper Text Marker Language 155. The total number of copies of the newspaper distributed in one day. a) Readership b) Circulation c) Tariff d) Print Run 156. Proximity is a a) News value b) News type c) News style d) Intro type 157. News about lighter side of life is called a) Soft news b) Hard news c) Scoop d) Exclusive 158. Sting operation is a method of a) Investigative journalism b) Paid news c) embedded journalism d) Yellow journalism 159. Death news is called a) Obituary b) Morgue c) Deadline d) Dummy 160. infogragraphics related with a) Factual information b) Cartoon c) Editorial d) Letters to Editor 161. Internal critic of the newspaper is called a) Sub Editor b) Leader c) Back bench d) Ombudsman 162. Times New Roman is a a) Serif Font b) San Serif Font c) Decorative Font d) None of the above 163. Inverted Pyramid is a a) News writing style b) News collection method c) News corporation in Egypt d) None of the above 164. PTI is a a) News channel b) News portal c) Magazine d) News agency 165. Publication activities in India are specifically regulated by a) PRB Act b) RTI Act c) IT Act d) IPC 166. Ariel is a a) Serif font b) Sans serif font c) Decorative font d) None of the above 167. Social media is a term related with

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a) Newspapers b) Web c) Radio d) Television 168. Page 3 news means a) Death news b) Hard news c) Entertainment news d) None of the above 169. Editor of the Hindu a) N Ram b) Sidharth Varadarajan c) V Raman d) None of the above 170. AP is a a) Newspaper b) News portal c) News channel d) News agency 171. The Indian Institute of Mass Communication is headquartered in a) Hyderabad b) c) New Delhi d) Kolkatta 172. Who is considered as the inventor of television? a) Charles Babbage b) John Logie Baird c) Thomas Alva Edison d) None of the above 173. Who introduced the concept of global village? a) Marshal McLuhan b) Wilbur Schramm c) Noam Chomsky d) Henry Luce 174. Expansion of SMS a) Short Message System b) Short Message Service c) System for Message Service d) Service Message System 175. The Prasar Bharati is related with a) Broadcast media b) Print media c) Web media d) Folk media 176. The ability to remember specific information content is called a) Retain b) Recall c) Dissemination d) Selective exposure 177. Expansion of PTI a) Private Television Institute b) Protocol for Transferring Information c) Press Trust of India d) Publicly Trusted Information 178. The founder editor of the Mathrubhumi newspaper a) K Sukumaran BA b) K P Kesavamenon c) M T Vasudevan Nair d) Sukumar Azheekode 179. The first full-length motion picture in India was produced by a) Dhundiraj Govend Phalke b) Satyjit Ray c) Adoor Gopalakrishnan d) None of the above 180. Expansion of RNI a) Rapid News Initiative b) Registrar of the News Institute c) Registrar of Newspapers India d) None of the above 181. SFX denotes a) Sound effects b) Visual effects c) System with Extra Fittings d) None of the above

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182. is a a) Newspaper b) News portal c) News channel d) News agency 183. The source of social responsibility theory a) McBride Report b) Chadda Committee Report c) Hutchins Report d) Varghese Report 184. The term prime time is related with a) Television b) Print media c) News agency d) Folk media 185. Who authored the book “ Medium is the Message”? a) Sein McBride b) Wilbur Schramm c) Marshall McLuhan d) George Gerbner 186. Asian Age was s started under the editorship of a) b) N Ram c) Salman Rushdie d) M J Akbar 187. AFP is a a) Newspaper b) News Agency c) News Portal d) Ad Agency 188. Wikileaks is run by a) b) Robert Cull c) Prannoy Roy d) None of the above 189. Mark Zuckerberg is the inventor of …………… a) b) Orkoot c) d) Yahoo! 190. Communication though touching is called a) Tactile communication b) Olfactory communication c) Auditory communication d) Signals 191. Developer of SMCR model a) Marshall McLuhan b) Harold D. Lasswell c) Dance d) David Berlo 192. Idea generating component of communication is called a) Source b) Receiver c) Channel d) Message 193. Famous question formula to define communication was developed by a) George Gerbner b) Harold D. Lasswell c) Noam Chomsky d) David Berlo 194. A two-person unit a) Monad b) Triad c) Clad d) None of the above 195. Communication with the self a) Interpersonal communication b) Intrapersonal communication c) Transpersonal communication d) None of the above 196. CNN-IBN is a

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a) News agency b) Wire photo service c) News channel d) Internet service provider 197. The act of interpreting message is called a) Decoding b) Encoding c) Coding d) None of the above 198. Mixing various media options on one device a) Media convergence b) Media explosion c) Media implosion d) None of the above 199. The science of signs a) Semiotics b) Communicology c) Ethnography d) Anthropology 200. Opinion of the newspaper is reflected in a) Follow up b) Writ up c) Feature d) Editorial 201. Morgue means a) Death news b) Newspaper library c) Byline d) Dummy 202. Pictorial representation of information in newspapers a) Feature b) Infographics c) Acknowledgement d) Imprint line 203. News stories in serious tone a) Hard news b) Soft news c) Editorial d) None of the above 204. Newspapers ensure consistency of language style in their content through a) Syntax b) House style c) Layout d) None of the above 205. A report should answer a) 5 Ws and 1 H b) 6 Ws c) Who, Why and What d) None of the above 206. Which of the following is a news writing technique? a) Inverted pyramid style b) Question style c) Liberal style d) House style 207. PRB Act regulates a) Newspaper publication b) Web maintenance c) Television channels d) FM Radios 208. Vlogging is term related with a) Newspapers b) Web c) Radio d) Television 209. Obit page contains a) Soft news b) Hard news c) Death news d) None of the above 210. …………….. is the news source a reporter regularly contact a) Beat b) Primary source c) Secondary source d) None of the above

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211. The INS is headquartered in a) New Delhi b) Bombay c) Chennai d) Kolkatta 212. Who launched the Bengal Gazette a) James Augustus Hicky b) William Bolts c) James Silk Bukingham d) Raja Ram Mohan Roy 213. The publications started by Mahatma Gandhi a) Miraatul Akbar b) The Harijan c) Times of India d) 214. The publication started by Lokmanya Tilak a) Kesari b) The Young India c) Amrit Bazar Patrika d) Bombay Chronicle 215. The publication started by Mohamed Abdul Rahiman Saheb a) Al Ameen b) Al Ahram c) Al Hind d) Miraat Al Akbar 216. The former name of All India Radio a) India Radio Service b) Indian State Broadcasting Service c) Indian State Radio d) Prasar Bharat 217. PCI stands for a) Press Committee of India b) Press Council of India c) Press Censorship Insitute d) None of the above 218. Expansion of DTH Television a) Direct To Home Television b) Digital Technology Home Television c) High Definition Technology Television d) None of the above 219. The Act was enacted in a) 1927 b) 1937 c) 1947 d) 1957 220. A Persian publication launched by Raja Ram Mohan Roy a) Al Hilal b) Miraatool Akbar c) Zindagi d) Samachar 221. Expansion of INS. a) Indian News Service b) Indian Newspaper Society c) International News Service d) International Newspaper Society 222. The first press commission was set up in a) 1975 b) 1952 c) 1987 d) 1999 223. Areopagitica was written by a) Milton b) Keats c) Abraham Lincoln d) De Lolme 224. The First Amendment of American Constitutions is related to a) Rights of the slaves b) c) Fundamental Rights d) Contempt of Court 225. through spoken words is called

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a) Libel b) Slander c) Breach of privilege d) Contempt 226. The Act that empowers people to get access to public documents a) Official Secrets Act b) Freedom to Information Act c) Right to Information Act d) Information Technology Act 227. Which of the following comes under the purview of the Press Council of India? a) Newspapers and news agencies b) Newspapers and electronic media c) Radio and Television d) Websites 228. Expansion of PIB a) Press Information Bureau b) Press Information Bulletin c) Press and Information Branch d) None of the above 229. News about lighter side of life is called a) Soft news b) Hard news c) Scoop d) Exclusive 230. Sting operation is a method of a) Investigative journalism b) Paid news c) embedded journalism d) Yellow journalism 231. Verdana is a a) Serif Font b) San Serif Font c) Decorative Font d) None of the above 232. Asian Age was s started under the editorship of a) Khushwant Singh b) N Ram c) Salman Rushdie d) M J Akbar 233. Who of the following was the editor of the earstwhile ‘ the Illustrasted Weekly’? a) Khushwant Singh b) Thomas Jacob c) Shaji Jacon d) N Ram 234. The founder editor of the newspaper a) K Sukumaran BA b) K P Kesavamenon c) M T Vasudevan Nair d) Sukumar Azheekode 235. Director of Appu Trilogy a) Mahesh Bhatt b) Satyajit Ray c) Adoor Gopalakrishnan d) None of the above 236. Presenter of ‘Kannadi’ programe in Asianet a) N K Raveendran b) T N Gopakumar c) Sreekandan Nair d) None of the above 237. was headquarted in a) New Delhi b) Bombay c) Chennai d) Kolkatta

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ANSWER KEY

1) c 32) d 64) a 95) a 2) b 33) b 65) c 96) c 3) c 34) b 66) b 97) b 4) c 35) c 67) c 98) a 5) d 36) d 68) d 99) b 6) b 37) b 69) b 100) a 7) c 38) d 70) b 101) b 8) b 39) b 71) b 102) a 9) a 40) d 72) b 103) b 10) a 41) a 73) a 104) b 11) d 42) d 74) a 105) d 12) a 43) c 75) b 106) b 13) d 44) d 76) c 107) d 14) b 45) c 77) b 108) c 15) d 46) b 78) c 109) a 16) b 47) b 79) a 110) b 17) b 48) c 80) d 111) c 18) b 49) c 81) c 112) c 19) c 50) a 82) a 113) a 20) b 51) c 83) c 114) d 21) a 52) a 84) b 115) a 22) a 53) d 85) c 116) b 23) b 54) c 86) b 117) a 24) a 55) c 87) c 118) a 25) c 56) d 88) a 119) a 26) b 57) b 89) b 120) d 27) a 58) a 90) a 121) b 28) b 59) b 91) c 122) a 29) c 60) d 92) a 123) B 30) b 61) b 93) c 31) a 62) a 94) b 63) d

Introduction to Mass Communication Page 19 School of Distance Education

124) Communication 162) Serif Font

125) Latin 163) News writing style 126) Frank E. X. Dance 164) News agency 127) Common 165) PRB Act 166) Serif font 128) Persuasive 167) Web 129) Homophily 168) Entertainment news 130) Hetrophily 169) Sidharth Varadarajan 131) Sender 170) News agency 132) Proxemics 171) New Delhi 133) Lateral communication 172) John Logie Baird 173) Marshal McLuhan 134) Tim Berners-Lee 135) Morgue 174) Short Message Service 175) Broadcast media 136) Typography 176) Recall 137) Desktop publishing programme 177) Press Trust of India 138) ABC 178) K P Kesavamenon 139) The upper corners of page one of a 179) Dhundiraj Govend Phalke newspaper 180) Registrar of Newspapers India 140) Cropping 181) Sound effects 141) Harold D. Laswell 182) News channel 142) Pune 183) Hutchins Report 143) Slander 184) Television 144) Article 19 (1) a 185) Marshall McLuhan 145) Thomas Alva Edison 186) M J Akbar 146) Phoneme 187) News Agency 147) Radio broadcasting 188) Julian Assange 148) Hindustan Samachar 189) Facebook 149) Justice J R Mudholkar 190) Tactile communication 150) J. Gopikrishnan 191) David Berlo 151) Hourglass 192) Harold D. Lasswell 152) SMCR Model 193) Source 153) World Wide Web 194) None of the above 154) Hypertext Markup Language 195) Intrapersonal communication 155) Circulation 196) News channel 156) News value 197) Decoding 157) Soft news 198) Media convergence 158) Investigative journalism 199) Semiotics 159) Obituary 200) Editorial 160) Factual information 201) Newspaper library 161) Ombudsman

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202) Infographics 220) Miraatool Akbar 203) Hard news 221) Indian Newspaper Society 204) House style 222) 1952 205) 5 Ws and 1 H 223) Milton 206) Inverted pyramid style 224) Freedom of the Press 207) Newspaper publication 225) Libel 208) Web 226) Right to Information Act

209) Death news 227) Newspapers and news agencies 210) Beat 228) Press Information Bureau

211) New Delhi 229) Soft news

212) James Augustus Hicky 230) Investigative journalism 213) The Harijan 231) San Serif Font Kesari 214) 232) M J Akbar 215) Al Ameen 233) Khushwant Singh 216) Indian State Broadcasting Service 234) K Sukumaran BA Press Council of India 217) 235) Satyajit Ray Direct To Home Television 218) 236) T.N. Gopakumar 219) 1957 237) Bombay

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