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The french ”appellations d’origine contrôlée” and the virtues of suspicion Genevieve Teil

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Genevieve Teil. The ”appellations d’origine contrôlée” and the virtues of suspicion. The Journal of World Intellectual Property, 2009, 13 (2), pp.253-274. ￿10.1111/j.1747-1796.2009.00353.x￿. ￿hal-01137030￿

HAL Id: hal-01137030 https://hal.archives-ouvertes.fr/hal-01137030 Submitted on 30 Mar 2015

HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 WP353 JWIP (BWUK JWIP 353.PDF 10-Feb-09 23:25 221847 Bytes 22 PAGES n operator=T.Prasath) Version preprint 9 8 7 6 5 4 3 2 1

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Q4 6 in distortions and fraud and of winemakers, sorts (Renvois all cellars, market denounce brands, wine to the assessed quick maga- also 1980s, wine were the Journalists and labels. in Guidebooks were these distinguish proliferated commentaries. on, and manoeuvres which to Later notes selfish selections. zines, buyers tasting wine claims, own their empty help their the with and publish to enriched quality to was tried started real labels and false, they honesty, quality the and market, and the supporting true wine of the and quality between reliability wines the quality the for good that keystone for Convinced looking and development. were wines, retailers, brokers, their all of Wine qualities AOCs. journalists: the relative lovers, of to credibility the claim wine the compare could assess to to market, proficiency wine a ability therefore larger an the to expertise, came in broader it professionals when have experts experts, knowledgeable other most wines, the be their to claim could producers While utn nEdt upco:TeWn Critique Wine The Suspicion: to End quality an good a Putting to commitment collective the on pressure up production. stepping to view a with odwns rtc gedta etrqaiyhdt esl thge prices: higher at sold be to had quality better that agreed critics wines, good prices. higher the at supported sold often be prices could of wines hierarchy their better A qualities: of quality. of fame development confirmed in hierarchy the the excellence Critique favoured and for performed emerge. competition conviction collectively of to they of task power started assessment their The wines brands. strengthened the and of claims evaluation quality the to dedicated Genevie Teil, G. (2009). Thefrench wine"appellations d'origine contrôlée"and thevirtues of lhuhte sdt neln h odbran n arpie fcertain of prices fair and bargains good the underline to used they Although critics wine these all by formed collective a onwards, 1960s late the From h iegoe h rdcdtewn n h eiso favourable for on left relies is who much and the not wine expenses the Clearly, conditions(Renvois transport, produced .], climatic VAT. . who [. finally, packaging, grower and, wine commission labelling, the .] . [. agent’s corking, profits the bottling, retailer’s fees analyses, by œnologists’ .], different . incurred the [. and costs the breeding year, are every for there increase equipment, which of costs, recouping production from apart wine, o esta 5francs. 15 than less for a togcaatrsis seilyaVQ raplaincontro and appellation pleasant or is VDQS that an wine a is local especially it good characteristics, channel, a strong find buying can has the one of that Irrespective think myth. to illusion a is wine good Cheap being from it prevents 1980). and Blouin, and wine pre-eminent(Peynaud connoisseurs, great be taste to protects demanding it bad forcing price against of by barrier high demeaned elite a The places an .] and . [. quality, for prestige of its price product high towards the no contributes the Moreover, be .] would . reserving there [. or wine. expensive, by better more a be making to wine in best point the for logical is It ` suspicion. TheJournal ofWorldIntellectual Property, 13(2),253-274. DOI: UNCORRECTED PROOF Teil ve 10.1111/j.1747-1796.2009.00353.x ,19;2004). 1996; e, ´ 7 8 Comment citer cedocument: 7 n has One r ,1996). e, ´ 09TeAto.JunlCompilation Journal Author. The 2009 7 8 7 8 oudrtn htt aeabtl of bottle a make to that understand to 7 8

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Q11 Q10 Q9 olr,A,Pcuu,B n ola .(01 Ofed rdise evcsterritorialis services et produits de ‘Offre (2001) M. Moalla, and B. Pecqueur, A., Mollard, (1999) D. Markham, ort .(99 Pu-nam ‘Peut-on (1999) G. Morrot, ari,A . olr,A n eqer .(00 Oiiee rdisd qualit de produits et ‘Origine (2000) B. Pecqueur, and A. Trade Mollard, Transatlantic J., a A. as Lacroix, Indications Geographical Terroir: on War ‘The (2006) T. Josling, (1985) H. Johnson, (1996) W. James, (1968) W. James, uad .(98 eGadBOB Grand Le (1998) J. Durand, hsi,M 20)‘ejr xet n r une expert: jury ‘Le (2000) M. Chassin, ocii . eaae .adPc,D 20)‘egahclIdctosadthe and Indications ‘Geographical (2008) D. Pick, and L. Menapace, G., Moschini, ntttd’ Institut conference first the of Proceedings viticoles’’.’ ‘‘Les colloque du ‘Actes (1996) INRA Dispute’, Indications Geographical WTO ‘The (2006) Wine M. is Handler, What Medoc, of Wines ‘Red (1994) A. Monzak, and M. Monzak, V., Ginsburgh, ntttNtoa e peltosdOiie(1985) d’Origine Appellations des National Institut hrir .adNo .A 20)‘naayi fteErpa omnte:Poeto of Protection Communities: European the of analysis ‘An (2007) M.-A. Ngo, and C. Charlier, acaPre,M-.(01 Sye evee manie et vie de ‘Styles (2001) M.-F. Garcia-Parpet, isug,V 19)‘ehiusd rdcin r production, de ‘Techniques (1995) V. Ginsburgh, (1995) G. Garrier, (1967) H. Garfinkel, (1997) E. McCarthy, and M. Ewing-Mulligan, h ora fWrdItleta Property Intellectual World of Journal The r AOCs Wine French The 09TeAto.JunlCompilation Journal Author. The 2009 Teil, G. (2009). Thefrench wine"appellations d'origine contrôlée"and thevirtues of n 4h Paris. 14th, and Journ lancast approche et a signal du territoriale: Conflict’, York. New Co, and Greens uain u n marqu ont qui mutations ’rgn contro d’origine eaie a relatives opttv rvso fQaiyi giutrlMarkets’, Economics Agricultural Agricultural in Quality of Provision Competitive e erisvtclshl tAgr nJl 96 h 7had1t.IR Angers- INRA 18th. and 17th the 1996, July on Angers Montpellier. at held viticoles terroirs Les 70–80. 69(1), 1994. Vineyard May the Italy, by Verona, organized at Conference held the Society, at Quantitative the Data at presented Paper Worth,’ Tasting rdmrsadGorpia niain o giutrlPout n Foodstuffs and Products Agricultural Dispute’, for Indications Geographical and Trademarks nentoa el in td Vin du et Vigne la de International ’raiainscaed l’ de sociale L’organisation econom (eds), otlsprpcie orlspohie ann prochaines les pour perspectives les sont epecito nlgqe’Pprpeetda h t journ 8th the at presented Paper œnologique,’ prescription de ´ suspicion. TheJournal ofWorldIntellectual Property, 13(2),253-274. DOI:

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