October 2020 Mpeda Newsletter 1 Cpf (India) Private Limited Cpf 3 Best Approach for Aquaculture
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OCTOBER 2020 MPEDA NEWSLETTER 1 CPF (INDIA) PRIVATE LIMITED CPF 3 BEST APPROACH FOR AQUACULTURE PREMIUM FISH FEED PREMIUM SHRIMP FEED PREMIUM MINERAL PREMIUM PROBIOTIC PRODUCTS PRODUCTS Connect with Us: 2 OCTOBER 2020 MPEDA NEWSLETTER OCTOBER 2020 MPEDA NEWSLETTER 3 On the Platter MPEDA VOL. VIII / NO. 7 / OCTOBER 2020 Newsletter EDITORIAL BOARD K. S. Srinivas IAS DR. M. K. Ram Mohan Chairman JOINT DIRECTOR (QUALITY CONTROL) Mr. P. Anil Kumar Dear friends, JOINT DIRECTOR (MARKETING) Mr. K. V. Premdev The unlock process declared by the Government of India is slowly DEPUTY DIRECTOR (MPEDA MANGALORE) easing out the trade hurdles to a certain extent, though the markets are yet to warm up as expected. The year on year, the deficit in export EDITOR trade has reduced to 18%, as we analyze the export figures during DR. T. R. Gibinkumar DEPUTY DIRECTOR (MARKET PROMOTION April to October 2020. Though markets like USA and China have & STATISTICS) shown improvement, EU and Japan still remain at low key with fresh outbreaks of Covid-19. ASST. EDITOR Mrs. K. M. Divya Mohanan Meanwhile, it is reported that the Chinese Authorities are clearing SENIOR CLERK the consignments only after checking for Covid-19 nucleic material in the outer packs, and that delays the cargo clearance at the Chinese ports. This has also reportedly affected the payments from China to our exporters. The shortage of containers adds to the worries of the exporters to ship out seafood cargo from India to different destinations anticipating New Year demand. The General Administration and Customs China (GACC) has demanded a virtual inspection of two seafood processing units in India during the month and accordingly, two units were presented for virtual inspection by the end of the month to GACC on their preparedness on food safety, especially in tackling the Covid-19 contamination through seafood cargo. As the Chinese has strengthened their Covid-19 checks in EDITORIAL SUPPORT cargo, I would like to request all the seafood processing units and other Bworld Corporate Solutions Pvt Ltd stakeholders of the sector to strictly follow the Covid-19 guidelines 166, Jawahar Nagar, Kadavanthra brought out by MPEDA so that adequate precautionary measures are Kochi, Keralam, India 682 020 put in place to prevent the contamination of Covid-19 virus in our food Phone: 0484 2206666, 2205544 production systems. In view of the increased inspection by the GACC www.bworld.in, [email protected] for Covid-19 nucleic material, MPEDA has intensified its surveillance of seafood processing units to guide them to properly implement LAYOUT Covid-19 related seafood protocols. Bijo Francis John To support market promotion, MPEDA in association with Aquaculture www.mpeda.gov.in Innovation Centre, Singapore has organized a Virtual workshop on [email protected] live shrimp to Singapore. The workshop was attended by around 90 participants. Markets like Singapore, Hong Kong, South Korea, all hold Printed and Published by high significance in live shrimp trade. With advanced technology, it is Mr. K . S . Srinivas IAS, Chairman possible that India can export its live shrimps from farmed as well as On behalf of The Marine Products wild sources to these markets. Export Development Authority (Ministry of Commerce & Industry, Thank you. Govt. of India) MPEDA House, Panampilly Avenue Kochi, Kerala - 682 036, Tel: +91 484 2311901 Disclaimer: Readers are requested to verify & make appropriate enquiries to satisfy themselves Published by about the veracity of an advertisement before responding to any published in this magazine. The MPEDA House Marine Products Export Development Authority, the Publisher & Owner of this magazine, does not Panampilly Avenue vouch for the authenticity of any advertisement or advertiser or for any of the advertiser's products and/or services. In no event can the Owner, Publisher, Printer, Editor, Director/s, Employees of this Kochi, Kerala - 682 036 magazine/organization be held responsible/liable in any manner whatsoever for any claims and/or Printed at damages for advertisement in this. Print Express MPEDA is not responsible for the content of external Internet sites. 44/1469A, Asoka Road Kaloor, Kochi, Kerala - 682 017 EXPORTER OF THE MONTH Conquering the New World “Quality is the main aspect of success in our business. We have a very strong quality team who are very meticulous in maintaining best quality and hygiene practices and the high quality of fish are exported to customers on promised time.” Sirimalla Venkatesh SMSEA Marines Private Limited OCTOBER 2020 MPEDA NEWSLETTER 5 EXPORTER OF THE MONTH SMSEA MARINES PRIVATE LIMITED Mr. SirimallaVenkatesh irimalla Venkatesh is a fighter. He dared to tread All the while, Mr. Venkatesh kept his focus sharp. the less trodden path, right from an early age and “Quality is the main aspect of success in our business. chose to take risks from the moment he decided The company procures only good quality of products Sto become an entrepreneur. When he came up with from the suppliers and are processed with great deal the idea of launching a seafood exporting company in of care and effort by following quality procedures. We 2002, he was very young. are having a very strong quality team who are very meticulous in maintaining best quality and hygiene At his age, people would prefer to focus on preparing practices and the high quality of fish are exported to the ground for their career, whereas, Mr. Venkatesh customers on promised time.” took the plunge and launched SMSEA Corporation. In another ten years, he made his mark in the scene. “By The company maintains a healthy business chain, 2012, we expanded our own manufacturing operation starting from the very first link in the chain – the at our facility and it was named SMSEA Marines Private suppliers – and to the last link – the customers. At the Limited.” same time, the relation with employees are also kept in good spirits. “They are the major 3 stakeholders and When it was started, the SMSEA Group focused on balancing all of them is a challenge,” Mr. Venkatesh fish exports. It was a brave decision to focus on fish said. The success of SMSEA proves that this challenge when the seafood export industry was almost entirely has been fulfilled in his own style. focused on shrimp. Since then, SMSEA has diversified its portfolio and added many components to its export There are about 150 suppliers associated with the list. company. The team led by Mr. Venkatesh has ensured 6 OCTOBER 2020 MPEDA NEWSLETTER EXPORTER OF THE MONTH SMSEA MARINES PRIVATE LIMITED that the company stayed committed to its suppliers level of major fish exporter from Andhra Pradesh. Soon, and taking care of them during crises like cyclone, he realised that the raw material potential of entire East pandemic and other natural calamities. This is besides Coast and launched Sai Surya Exports from Odisha providing much-required financial support to develop in 2007. Right now, he is tapping on the rich resource their catching and fishing methods. base for fish from not just Andhra Pradesh, but also from Odisha and West Bengal. This helped the company, when it took the hit during the Covid pandemic, just like it happened across the board SMSEA Marines Private Limited was formed in 2012. for the seafood industry. Business was at its lowest By then the group has emerged as a company with a ebb. “Even in such a situation, the company did not huge trade volume. The company owns a completely stop production. This was done with the aim to support automated modern manufacturing unit in Anandapuram, the suppliers, especially when they were faced with Visakhapatnam district and a multi-storied cold storage a crisis.”Mr. Venkatesh made sure of this support to with an ample capacity to reach the goals. suppliers even as he handled other issues that rocked the entire seafood industry. Trouble in relations with Mr. Venkatesh launched SMSEA Cold Storage China, increase in freight rates, handling charges, food in 2017, with a high throughput in Gambheeram, safety checks by importers, over catching, pollution Visakhapatnam. Quite in tune with his business vision, and infrastructure facilities are putting extra pressure this was done as Gambheeram was most suitable on the industry, which is already under tension. location for exporters from neighbouring places for storing and exporting frozen marine products. This was critical as SMSEA was the brand leader in Chinese markets when the pandemic struck. Mr. Even as the company was spreading its wings, Mr. Venkatesh’s intensely focused marketing strategy had Venkatesh ensured that the company nurtured and been yielding results, since he made the deliberate supported its employees. “The company gives its move to focus on fish. He had chosen to swim against employees timely rewards and maintains a good cordial the tide of seafood market, where shrimp was trending. relation with all of its employees. Most of the employees He chose fish because “of its high nutritional values working here are associated with the company for and became focus for my business.” No wonder, he more than 10 to 12 years.” This is a demonstration of excelled and pioneered in export of fish varieties like the care taken by management towards the employees ribbon fish, cuttlefish, croakers, Indian mackerel, and how it is reciprocated. The third component in the tunas, sail fish and marlins, and other shell fish. Mr. industry chain – the main stakeholder customers – too Venkatesh started from Visakhapatnam and rose to the are satisfied as Mr. Venkatesh has put in a system Your readiness, Our mission OCTOBER 2020 MPEDA NEWSLETTER 7 EXPORTER OF THE MONTH SMSEA MARINES PRIVATE LIMITED Safe food from a hygienic place for healthier life to provide on time delivery of quality products.