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Aplikasi Line Webtoon Dan Kebutuhan Mahasiswa

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APLIKASI LINE WEBTOON DAN KEBUTUHAN MAHASISWA (Analisis Isi Teori Uses and Gratifications terhadap Aplikasi LINE Webtoon di Kalangan Mahasiswa Universitas Sumatera Utara) SKRIPSI GABERIELLA PUTRI BENMA MAHA 160904089 Jurnalistik UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI MEDAN 2020 Universitas Sumatera Utara APLIKASI LINE WEBTOON DAN KEBUTUHAN MAHASISWA (Analisis Isi Teori Uses and Gratifications terhadap Aplikasi LINE Webtoon di Kalangan Mahasiswa Universitas Sumatera Utara) SKRIPSI Diajukan sebagai salah satu syarat untuk memperoleh gelar sarjana Program Strata 1 (S1) pada Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara GABERIELLA PUTRI BENMA MAHA 160904089 Jurnalistik PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SUMATERA UTARA MEDAN 2020 Universitas Sumatera Utara ii Universitas Sumatera Utara HALAMAN PENGESAHAN Skripsi ini disetujui untuk dipertahankan oleh: Nama : GABERIELLA PUTRI BENMA MAHA NIM : 160904089 Program Studi : Ilmu Komunikasi Judul Skripsi : APLIKASI LINE WEBTOON DAN KEBUTUHAN MAHASISWA (Analisis Isi Teori Uses and Gratifications terhadap Aplikasi LINE Webtoon di Kalangan Mahasiswa Universitas Sumatera Utara) Telah berhasil dipertahankan di hadapan Dewan penguji dan diterima sebagai bagian persyaratan yang diperlukan untuk memperoleh gelar Sarjana Ilmu Komunikasi pada Program Studi Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara. Majelis Penguji Ketua Penguji : Dr. Iskandar Zulkarnain, M.Si (………………….) NIP. 196609031990031004 Penguji : Dra. Mazdalifah, M.Si,Ph.D (………………….) NIP. 196507031989032001 Penguji Utama : Dra. Fatma Wardy Lubis, M.A (………………….) NIP. 196208281987012001 Ditetapkan di : Medan iii Universitas Sumatera Utara Tanggal : 4 Mei 2021 HALAMAN PERNYATAAN ORISINALITAS Skripsi ini adalah hasil karya saya sendiri, semua sumber baik yang dikutip maupun dirujuk telah saya cantumkan sumbernya dengan benar. Jika di kemudian hari saya terbukti melakukan pelanggaran (Plagiat) maka saya bersedia di proses sesuai dengan hukum yang berlaku. Nama : GABERIELLA PUTRI BENMA MAHA NIM : 160904089 Tanggal : 4 Mei 2021 Tanda Tangan Gaberiella Putri Benma Maha iv Universitas Sumatera Utara KATA PENGANTAR Puji dan syukur peneliti panjatkan kepada Tuhan Yang Maha Esa, yang senantiasa memberikan rahmat dan karunia-Nya sehingga peneliti dapat menyelesaikan skripsi ini dengan baik dan lancar. Penulisan skripsi yang berjudul “Aplikasi LINE Webtoon dan Kebutuhan Mahasiswa (Analisis Isi Teori Uses and Gratifications Aplikasi LINE Webtoon terhadap Pemenuhan Kebutuhan Hiburan di Kalangan Mahasiswa Universitas Sumatera Utara)” ini dilakukan dalam rangka memenuhi salah satu syarat untuk memperoleh gelar Sarjana Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik dengan almamater Universitas Sumatera Utara. Pertama kali peneliti ingin persembahkan dan berterimakasih yang sebesar- besarnya kepada orang tua, ayahanda Drs. Benma Sembiring dan ibunda Dorys Betty Tarigan, S.Sos, dan saudara Geraldo Putra Benma Maha yang berjuang serta setia memberikan perhatian, kasih sayang, bimbingan, dukungan, hiburan dan motivasi kepada peneliti untuk menempuh pendidikan selama empat tahun ini dan menyelesaikan pendidikan S-1. Selain itu saya berterima kasih kepada: 1. Bapak Dr. Muryanto Amin, M.Si selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik. 2. Ketua Program Studi Ilmu Komunikasi, Ibu Dra, Dewi Kurniawati, M.Si, Ph.D, Sekretaris Program Studi Ilmu Komunikasi, Ibu Emilia Ramadhani, S.Sos, M.A. 3. Ibu Dra. Fatma Wardy Lubis, M.A selaku dosen pembimbing peneliti yang selalu sabar membimbing peneliti hingga selesainya skripsi ini. Terima kasih banyak atas waktu, ilmu, perhatian, dan dukungan yang diberikan. Peneliti bersyukur karena beliau membantu untuk melengkapi skripsi yang masih memiliki banyak kekurangan hingga terselesaikan. 4. Ibu Dra. Mazdalifah, M.Si, Ph.D selaku dosen pembanding peneliti yang membimbing peneliti serta memberikan kritik dan saran terhadap skripsi v Universitas Sumatera Utara peneliti agar lebih baik. Terima kasih banyak atas waktu, ilmu, perhatian, dan dukungan yang diberikan. 5. Bapak Dr. Iskandar Zulkarnain, M.Si selaku ketua penguji yang memberikan arahan, kritik, saran dan motivasi terhadap skripsi pemeneliti agar lebih baik. Terima kasih banyak atas waktu, ilmu, perhatian, dan dukungan yang diberikan. 6. Dosen PA peneliti, Bapak Syafruddin Pohan, M.Si, Ph.D beserta seluruh Dosen dan Pengajar di Program Studi Ilmu Komunikasi FISIP USU yang telah memberikan ilmu dan teladan yang telah diberikan selama peneliti menjalani masa perkuliahan. 7. Staff program studi Ilmu Komunikasi, Kak Maya dan Kak Yanti yang dengan ramah dan sabar membantu peneliti dalam setiap proses permasalahan dan urusan dalam hal administrasi di Departemen Ilmu Komunikasi. 8. Sahabat-sahabat terkasih peneliti sedari SMA yang sudah dianggap seperti saudara kandung, Novi Sidabalok, Alvira Andani, Nadilla Siregar, Desi Haliza dan Hilwa Ananda yang menjadi penyemangat secara langsung ataupun tidak langsung dalam kehidupan peneliti yang selalu berbagi suka dan duka terkhususnya untuk skripsi. 9. Sahabat-sahabat terkasih peneliti sejak masa perkuliahan dan semoga selamanya, Gaby, Rima, Ade, Yesi, Milka, Feronika, Vania, Chindy, Diana, Amelia, Sarah, Miranda, Iren, Septy, Audrey, Nur dan Yogie yang telah ada dalam suka dan duka di dunia perkuliahan penulis. 10. Teman satu bimbingan skripsi penulis, Feby yang selalu ada untuk berbagi ilmu maupun keluh kesah mengenai skripsi. 11. Kakak dan abang DPO (Divisi Pengembangan Organisasi) IMAJINASI (Ikatan Mahasiswa Jurusan Ilmu Komunikasi), Kak Dinda, Kak Tita dan Bang Rizky yang rela meluangkan waktunya demi penulis untuk berbagi suka dan duka selama perkuliahan terkhusunya untuk skripsi. 12. Teman-teman di IMAJINASI (Ikatan Mahasiswa Jurusan Ilmu Komunikasi). Terima kasih untuk menjadi wadah belajar dan pengalaman peneliti selama menuntut ilmu di Komunikasi FISIP USU. vi Universitas Sumatera Utara 13. Teman-teman seperjuangan di Komunikasi 2016, yang telah berjuang bersama selama 4 tahun ini. Terima kasih telah menjadi bagian besar dalam kehidupan peneliti dengan segala cerita dan hal-hal yang tidak dapat peneliti sampaikan. Semoga kita semua menjadi alumni Komunikasi yang membanggakan di masa depan. 14. Serta pihak-pihak yang tidak bisa peneliti sebutkan satu persatu. Skripsi ini masih memiliki kekurangan di dalamnya, oleh karena itu peneliti sangat mengharapkan kritikan, saran serta masukan untuk perbaikan dan penyempurnaan skripsi ini. Semoga skripsi ini kelak menjadi sumber inspirasi dan informasi bagi banyak pihak. Akhir kata, peneliti mohon maaf atas segala kekurangan yang terdapat pada skripsi ini dan terima kasih. Medan, 4 Mei 2021 Gaberiella Putri Benma Maha vii Universitas Sumatera Utara HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI TUGAS AKHIR UNTUK KEPENTINGAN AKADEMIS Sebagai civitas akademik Universitas Sumatera Utara, saya yang bertanda tangan di bawah ini: Nama : Gaberiella Putri Benma Maha NIM : 160904089 Departemen : Ilmu Komunikasi Fakultas : Ilmu Sosial dan Ilmu Politik Universitas : Universitas Sumatera Utara Jenis Karya : Skripsi Demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Universitas Sumatera Utara Hak Bebas Royalti Non-Eksklusif (Non Exclusive Royalty-Free Rights) atas karya ilmiah saya yang berjudul “Aplikasi LINE Webtoon dan Kebutuhan Mahasiswa (Analisis Isi Teori Uses and Gratifications terhadap Peranan Aplikasi LINE Webtoon terhadap Pemenuhan Kebutuhan Hiburan di Kalangan Mahasiswa Universitas Sumatera Utara)”. Beserta perangkat yang ada (jika diperlukan). Dengan Hak Bebas Royalti Noneksklusif ini Universitas Sumatera Utara berhak menyimpan, mengalihmedia/format-kan, mengelola dalam bentuk pangkalan data (database), merawat dan mempublikasikan tugas akhir saya tanpa menerima izin dari saya selama tetap mencantuman nama saya sebagai penulis/pencipta dan sebagai pemilik Hak Cipta. Demikian pernyataan ini saya buat dengan sebenarnya. Dibuat di : Medan Pada Tanggal : 4 Mei 2021 Yang Menyatakan Gaberiella Putri Benma Maha viii Universitas Sumatera Utara ABSTRAK Penelitian ini berjudul „Aplikasi LINE Webtoon dan Kebutuhan Mahasiswa (Analisis Isi Teori Uses and Gratifications terhadap Aplikasi LINE Webtoon di Kalangan Mahasiswa Universitas Sumatera Utara)‟. Tujuan dalam penelitian ini adalah untuk mengetahui gambaran umum, motif, penggunaan media dan efek penggunaan aplikasi LINE Webtoon dalam pemenuhan kebutuhan mahasiswa. Metode penelitian yang digunakan penulis dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik, Teknik dan Kehutanan berdasarkan teknik Simple Random Sampling secara undian yaitu kategori fakultas humaniora, sains and technology dan agrokompleks di Universitas Sumatera Utara stambuk 2017 hingga 2019 yang berjumlah sebanyak 6.099 mahasiswa. Sampel yang ditentukan dengan menggunakan rumus Taro Yamane dengan presisi 10% dan tingkat kepercayaan 90% maka diperoleh sampel sebanyak 99 mahasiswa. Teknik penarikan sampel menggunakan Proportional Stratified Random Sampling dan Purposive Sampling Teknik pengumpulan data, peneliti menggunakan kuesioner online (google form). Teknik analisis data yang digunakan dalam penelitian ini adalah analisis tabel tunggal dengan menggunakan Statistical Product and System Solution (SPSS) versi 26.0. Berdasarkan hasil penelitian, Mayoritas
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