Annual Report 17. 18
ANNUAL REPORT The Sovereign Hill Museums association 17. 18 s you open this Annual Report, you will notice that it looks a little different to Athose you have previously enjoyed! The difference lies largely in the images, which reflect our new branding – 'The Story Lives On'. Dark and sombre – almost gritty – they suggest that goldfields life was not always glamorous or even easy. Thousands of hopeful diggers arrived in Ballarat, but fortune eluded many. Their dreams were dashed by hardship and misery. Sovereign Hill's new 'Story' was developed in collaboration with Town Square, a Melbourne- based creative agency. Filmed at Sovereign Hill, using staff and volunteers as cast, three individual stories have so far been introduced into our online and media presence. In 'The Struggle', a miner battles to support a young family in the dangerous days leading up to the Eureka Uprising. 'The Nugget' shows a young woman, frightened and alone, searching for the gold that will transform her life, while 'The Bounty' is a happier tale, following excited children as they race home clutching a bag of boiled sweets – a rare and expensive treat indeed. Visit sovereignhill.com.au to learn more! CONTENTS 03 MISSION 03 CHARTER 04 PRESIDENT’S REPORT 08 CEO’S REPORT 12 MARKETING 1 18 OUTDOOR MUSEUM 30 EDUCATION 38 GOLD MUSEUM 44 NARMBOOL 48 VALE 50 THE SOVEREIGN HILL FOUNDATION 51 MAJOR SPONSORS, GRANTS, DONORS & CORPORATE MEMBERS 52 SOVEREIGN HILL PROSPECTORS & SIR HENRY BOLTE TRUST 53 THE SOVEREIGN HILL MUSEUMS ASSOCIATION 56 STAFF 57 VOLUNTEERS 59 FINANCIAL & STATUTORY REPORTS 2 MISSION CHARTER ur Mission is to collect, conserve and SERVICE interpret the mining, social, cultural and We will ensure that every visitor’s experience is satisfying, 3 Oenvironmental heritage of the Ballarat region.
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