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MOST INFLUENTIAL WOMEN in FINTECH Methodology TOP-50 MOST INFLUENTIAL WOMEN IN FINTECH Methodology In the survey, 123 applicants involved in the development and promotion of the Ukrainian fintech sector were selected. 292 applications were received and 123 were selected and submitted to the expert jury for further voting. Basic screening of candidates was conducted among women working in banks and non-banking institutions, payment companies, startups and the public sector. The selection criteria was experience and results of work in the financial sector, publications on the fintech topics, participation in specialized activities, a proactive position in the promotion of innovative programs and products in the field of finance. The final list includes 50 women who are recognized as the most influential in FinTech industry of Ukraine. The women in the catalog are listed alphabetically by name. This publication is made possible by support of the American people through the United States Agency for International Development (USAID). The opinions expressed do not necessarily reflect the views of USAID or the United States Government. The information contained in the catalog is provided for informational purposes only, without any obligation toward the Association. The Ukrainian Association of Fintech and Innovation Companies, USAID FST, EFSE Development Facility and the jury shall be not liable for any material or any other losses or any outcomes arisen out of the use of the data provided. All rights reserved. The use of data from the catalog is allowed only with reference to the Ukrainian Association of Fintech and Innovation Companies. © UAFIC, 2021 2 Content Introductory speech, Rostyslav Dyuk, Chairman of the Ukrainian Association of Fintech and Innovation companies 4 Introductory speech, Robert Bond, Chief of Party for the Ukraine Financial Sector Transformation 5 Members of the Jury 6 Key facts 8 The Top-50 most influential women in FinTech 10 Upcoming events 35 3 Women are the driving force of Ukraine’s fintech industry There are still many stereotypes about women in everyday life and business. Some people say men are stronger, more resilient and able to work, they are more reliable partners or colleagues and business is not for women. Is it fair to say that such stereotypes have nothing to do with the real state of affairs? For example, a third of the world’s wealth (approximately $70 trillion) belongs to women, and by 2023 this figure could rise even more and reach $93 trillion. In many leading companies, women hold senior positions or are founders and their number is constantly growing. Gender diversity in financial companies leads to better performance. A McKinsey & Company study found that companies with more women in management and employees were 21% more likely to increase profitability and 27% more likely to show better profitability. All this shows that the patriarchal times in business are long over, and women play a very important role in it. And the financial technology industry is no exception – today we will be able to prove it with the help of the rating of «TOP-50 most influential women of FinTech». This rating is designed to show the important role that women play in the fintech industry of Ukraine and society in general, to tell about their successes Rostyslav Dyuk and achievements. The number of women founders or senior executives in fintech startups in Ukraine is Chairman of the Board of the 28% – this figure is even better than in Europe. We are confident that this figure will only grow in the future, Ukrainian Association of Fintech and the stories of the participants in the ranking of «TOP-50 most influential women of FinTech» will inspire and Innovative Companies other women to new achievements and accomplishments. 4 Women in FinTech: Changing the Gender Balance In the financial services industry, women are often overlooked, and not celebrated enough for their achievements. We are pleased that this catalogue is a step toward acknowledging their contributions. However, lack of gender balance is at least as big a problem for the FinTech industry as it is for com- mercial banks. Finance remains a male-dominated profession, whether FinTech or big banks. To some this is an odd result: Fintech entrepreneurs are disruptors, so why wouldn’t they take a non-conventional path in utilizing the untapped potential of women? Yet the data paint a clear picture. In an Oliver Wyman survey of FinTech firms, women represent only 14% of board members, below even the 23% of banks. In a different study carried out in the United Kingdom in 2017, women accounted for just 29% of the Fintech work force. FinTech companies need to be building products and services that consider the ways women approach and access financial servic- es. To accomplish that they must embed diversity into their creative processes. Increasing the participation of women in a country’s economic life is goal that USAID has pursued since the 1960s. Research shows that increased involvement of women in the work force, and especially in Robert Bond finance and credit, promotes more equitable and more sustainable economic growth. The challenge for Chief of Party for the USAID Financial the FinTech industry in Ukraine is to internalize a culture of gender sensitivity in its products, its manage- Sector Transformation Project ment and workforce, and its ownership. 5 Members of the Jury Dyuk Rostyslav Rashkovan Vladyslav Chernenko Serhiy Tiutiun Anton Lisnyak Yevhen Chairman of the Board of the Alternate Executive Director, IMF Chairman of the Management Deputy Chairman of the Senior Director, Head of Strategic Ukrainian Association of Fintech (Board member) Board of the First Ukrainian Management Board of The State Partnerships in the CIS and South- and Innovation Companies International Bank Savings Bank of Ukraine Eastern Europe, Visa Fallick Stephane Kartashov Pavlo Fisun Igor Nevmerzhytskyi Vasyl Member of the Management CEO at Ukrainian Shareholder of Oxi Bank, the Advisor to the board chairperson Board, Head of Development Startup Fund owner of UKRKARD of Creditwest Bank, member of the and Innovation Crédit Agricole Association of Financial Analysts 6 Members of the Jury Kostetskyi Ruslan Iatsenko Oleksii Golik Zhanna Zadoya Yuriy Saprykin Denis Deputy Chairman of the Board Chairman of the Supervisory General Director, International Chairman of the Board Co-founder of of the Ukrainian Association Board of MEGABANK Financial Club “Banker” Concord Bank Sportbank of Fintech and Innovation Companies Lezhnin Konstantin Danilenko Valeriy Zarakhovych Dmitry Denysiuk Oleksandr Deputy Chairman of the Board Deputy Chairman of the Board CEO and Managing partner of CEO PaySpace Magazine for Retail Business UKRSIBBANK of TASKOMBANK UAPAY BNP Paribas Group 7 Distribution by position 11 % – supervisory board 9% – founder 15% – expert 85% of the women from the 26% – CEO TOP-50 list are top managers Distribution by areas of activity 39% – board level non-bank 63% bank 29% Most of the representatives work in companies government 8% providing payment services 8 Distribution by work experience 40% 20% 18% 16% 6% 5-10 11-15 16-20 21-25 26-30 All representatives of the TOP-50 most influential women of fintech have more than 5 years of experience During this time, 36% of representatives have 60% of women on the list have more than gained experience in international markets 10 years of work experience 83% took up management positions 6 years after the start of their careers 9 Alla Vanetsiants Chairperson of the Management Board PIVDENNYI Alla has been holding the position of the Chairperson of the Management Board of Pivden- nyi bank since June 2016. Her professional life is inseparably connected with Pivdennyi Bank. In 2013, Mrs. Vanetsiants was appointed Deputy Chairperson of the Management Board; in 2016 she became the First Deputy Chairperson of the Management Board of Pivdennyi Bank. During her career at Pivdennyi Bank, Alla is contributing to the develop- ment of online services and the implementation of the bank’s new digital strategy. Under Alla’s management, Pivdennyi Bank rebranded and opened 10 branches in a new format, launched a chatbot in Viber, Telegram and Facebook Messenger, and launched a new service – online currency exchange in Pivdennyi MyBank Internet banking. Alyona Andronikova CEO Moneyveo Group CEO at Moneyveo, the international fintech company, which is the leader of Ukrainian non-banking credits market. Alyona is the chairman of the Women in Fintech committee of the Ukrainian Association of Fintech and Innovation Companies. Alyona has 20 years of experience in business, including about 13 years in the field of business management. She is a transformational leader, expert in development and integration of strategies, re-engineering according to Lean-concept, and profit maximization. She has also passed various programs in Cracow University of Economics, London School of Business & Finance, also has a Master’s Degree in Finance and in Business Administration (Executive МВА program at IE Business School). Alyona is a certified auditor as well as a certified expert of SixSigma methodology and ACCA DipIFR. 10 Anastasia Zimina COO Pri-Num Anastasia Zimina joined Pri-Num in 2014. Since 2017 she has been holding the position of Chief Operating Officer. Anastasia has over 10 years’ experience and leadership in marketing with strong knowledge of the IT eco-system having worked with Systems Integrators and International Vendors. Expertise in strate- gic marketing planning, branding, and product development. Alyona Shevtsova CEO LeoGaming Alyona Shevtsova is a Ukrainian businesswoman, philanthropist and an active member of the Ukrain- ian fintech-community. She has graduated from the Kyiv Institute of International Relations. Alyona Shevtsova successfully finished her master’s degree in Psychology at The Taras Shevchenko National University of Kyiv in 2017. In 2009, Alyona Shevtsova founded LeoPartners company, which provided legal support for financial companies and banks. In 2010 she launched the LeoGaming brand, one of the first developers of non-bank payment processing in Ukraine.
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