Focus on Long Beach

December 17, 2019 Long Beach Area’s Newsmagazine lbbusinessjournal.com

DOWNTOWN

FOCUS ON LONG BEACH

Photograph by Brandon Richardson LEADING TO BE THE BEST DOWNTOWN

Educate Business Engage Community Empower People DOWTOWNLONGBEACH.ORG Inspire Partnership Photograph by Allan Crawford LEADING TO BE THE BEST DOWNTOWN

Educate Business Engage Community Empower People DOWTOWNLONGBEACH.ORG Inspire Partnership Photograph by Allan Crawford FOCUS ON DOWNTOWN LONG BEACH 4 • Long Beach Business Journal • December 17, 2019

In This Issue 6 Downtown Long Beach Is Booming 10 Downtown Long Beach Alliance Adapts To Changing Times 14 Looking Back At The Downtown Plan’s Impact 17 The Future Of Downtown’s Shoreline 18 A New Civic Core 19 Update On Developments 23 Public-Private Partnership To Bring New Innovation Hub To Life 24 Map Of Downtown Neighborhoods 25 Downtown Craft Booze Boom Continues With Expanded Offerings 27 Women Business Owners Make Their Mark On The East Village 29 Sustainable Practices Become Part Of Downtown Playbook 31 Car Alternatives Grow And Improve 32 Iconic Bridge To Debut In 2020 32 Carnival Panorama Arrives In Long Beach 33 Electing A New 2nd District Representative 34 Resources For Downtown Business Owners & Entrepreneurs Faces Of Downtown 12 Fern Nueno 16 Anthony Davies And Mike Wellman 22 Pastor Wayne Chaney, Jr. 24 Jewels 30 Jon Peterson

Vol. XXXVIII No. 24 • December 17, 2019

PUBLISHER The Long Beach Business Journal is a LONG BEACH BUSINESS JOURNAL April Economides publication of South Coast Publishing, Inc., 2599 E. 28th Street, Suite 212 incorporated by the State of California in Signal Hill, CA 90755 EDITOR July 1985. It premiered March 1987 as the Phone: (562) 988-1222 Samantha Mehlinger Long Beach Airport Business Journal. The Fax: (562) 988-1239 Business Journal is published every other [email protected] SENIOR WRITER & PHOTOGRAPHER Tuesday, except between December 25 and Brandon Richardson mid-January. Distribution is approximately SUBSCRIPTIONS: 22,000. Reproduction in whole or in part 1 year: 25 issues SENIOR WRITER without written permission is strictly Standard Bulk: $30 Alena Maschke prohibited unless otherwise stated. Opinions expressed by perspective writers Follow us CONTRIBUTING WRITER and guest columnists are not necessarily the @LongBeachBusinessJournal Michael Gougis views of the Long Beach Business Journal.

COPYEDITOR ADVERTISING/EDITORIAL DEADLINES Follow us @LBBizJourn Virginia Gonzales Ads: Tuesday prior to publication. Press releases: two weeks prior to GRAPHIC DESIGNER publication. E-mail press releases to editor@ Follow us @LBBusinessJournal KDA Consulting lbbj.com. The editorial calendar is available at lbbusinessjournal.com. PUBLISHER EMERITUS lbbusinessjournal.com George Economides

FOCUS ON DOWNTOWN LONG BEACH 6 • Long Beach Business Journal • December 17, 2019 Downtown Long Beach Is Booming

Photograph by Brandon Richardson

MAYOR ROBERT GARCIA once marked by empty storefronts are now wing, significant new housing, the start of we continue to face a major challenge with thriving as new shops, businesses and restau- the Breakers hotel redevelopment, and the homelessness. To address these issues, we As 2019 draws to a close, the Long rants open to serve the residents moving into Long Beach Museum of Art’s downtown need to see continued economic growth, Beach economic boom continues. The eco- the thousands of new residential units. New annex. New development projects on the which creates the jobs our residents need, nomic expansion we’re experiencing – with festivals offering art, music, food and other way include what will be the tallest building and provides the city with the resources to record low unemployment, an ever-expand- cultural experiences are bringing customers in Long Beach, the West Gateway project, tackle complex problems. ing tourism industry, and new residential and to downtown businesses from all over the a teaching hub for Cal State Long Beach at I’m extremely optimistic about our commercial development springing up – is city and throughout the region. “The Streets” at 4th and Promenade, and downtown. The diversity, creativity, and impacting the entire city. But nowhere is it One reason for this success is that Down- hundreds more new residential units, includ- sense of community here will continue to more apparent than in our downtown. town Long Beach is safer than it’s ever been, ing at Long Beach and 3rd on the old Acres make Long Beach a great place to work, With hundreds of millions of dollars in and in fact is one of the safest major down- of Books site. raise a family, and invest. If you haven’t been new investment over the past several years, towns in the country. A high level of public These trends are so encouraging that downtown in a while, please consider this my and its status as the only major city with a safety supports continued economic activity we’ve doubled our goal for new housing personal invitation. Come out and see all the coastal downtown between San Diego and – and that economic activity helps keep our units downtown over the next five years from positive changes, support our local business- San Francisco, Downtown Long Beach has neighborhoods safe. 4,000, when I first entered office, to 8,000. es, and enjoy our unique waterfront. Down- become one of the premier urban centers in In the past year, we saw the expansion This isn’t to say there aren’t challeng- town Long Beach is booming and the future America. Parts of our downtown that were of the Aquarium with the Pacific Visions es. We need more workforce housing, and is bright.

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Downtown Long Beach Alliance Adapts To Changing Times Kinnery’s Brokerage House fordable housing is homelessness, and that that is a quality open space with ame- Triple Net Investment Real Estate it is one the DLBA continues to address, nities for all people and families that help according to Kojian. The DLBA staffs two support that area,” Kojian said of the future homeless outreach specialists trained to park. “Gathering places are really import- Single Tenant Net Leased—Comerica Bank communicate with individuals experienc- ant for downtowns, and that is our major 2019 Investment Sales Exceed $40 Million! ing mental health issues, he noted. Addi- gathering space as far as open space is con- tionally, he said, “We’re lucky enough to cerned. We really have to make it right.” 2019 was a very busy year in have a [city] health department that can To help new and existing businesses face and address these challenges from a strategize, the DLBA continues to grow its Triple Net Investment Sales at Kinnery’s Brokerage very myopic perspective, rather than say a economic development programs, and in regional perspective that the county has to recent years has placed particular empha- Considering California’s new Rent Control law of multifamily property, many in- address.” sis on workshops for business owners and Another challenge facing downtown, entrepreneurs. These are spaced through- vestors are looking for an exit strategy. Triple Net Investment property is an and much of the country, is the future of out the year so that those interested can intelligent asset choice for the strategic investor. Triple Net properties differ retail. Kojian noted that online shopping continue to build upon their expertise, Ko- has had a dramatic effect on shopping jian noted. from multi-family since an investor’s income is guaranteed by multi year leases habits, creating challenges for brick and The DLBA’s economic development mortar stores to stay in business. Lucki- programming includes: 1 Million Cups and backed by corporate credit. At Kinnery’s, we work well with your existing ly for downtown, the influx of residential Long Beach (an entrepreneurial program wealth management team to achieve your financial goals and objectives. developments ought to support the restau- affiliated with the Ewing Marion Kauff- Kraig Kojian, president and CEO of the Downtown Long Beach Alliance, is pictured with DLBA rants and retailers in the area, he noted. In man Foundation) the Women-Owned SOLD—$6.5 Million—Cerritos, CA Board Chair Silvano Merlo, manager of the Courtyard by Marriott Long Beach Downtown, atop particular, Kojian has seen an abundance Business Accelerator, Google Workshops, Congratulations to Brian on a Banner Year! Single Tenant Triple Net Leased—Smart & Final the Landmark Square building on Ocean Boulevard. Behind them, office buildings, hotels and res- of new food and beverage establishments the Entrepreneur Education Series, the idential high-rises line Ocean Boulevard, which stretches into the distance along the city shoreline. (Photograph by Brandon Richardson) over the past couple of years. Winter Small Business Workshop and oth- “Kinnery’s is proud to recognize Brian Russell for his “I would like to see the [residential] ers. Details about these programs are avail- By SAMANTHA MEHLINGER ing the area’s economy, he also cited the development happen quicker to be able to able at downtownlongbeach.org. success and outstanding accomplishments through- Editor need for affordable housing as a challenge. help support some of those establishments “We want to give them a strong foun- Many of the developments, like the recent- that have already come online, projecting dation to build their business,” Kojian said out 2019. Brian’s integrity, comprehensive Serving the community since 1937, the ly completed Oceanaire on Ocean Boule- their business based on the number of res- of his organization’s economic develop- nonprofit Downtown Long Beach Alliance vard and Park Broadway across from the idents that will be coming,” Kojian said. ment services. “We want to be able to pro- knowledge of the marketplace, analytical expertise (DLBA) oversees downtown’s business Billie Jean King Main Library, boast some “It becomes almost the chicken and the vide some guidance and some direction improvement district, comprised of two as- of the area’s highest rents for luxury living. egg – do I develop a food and beverage with this toolbox of resources,” he said, and dedication to his clients is what distinguishes sessment areas where fees collected from Kojian noted that the need for housing that establishment now in anticipation of this noting that the DLBA not only educates commercial and residential property own- is more affordable is one facing not only development occurring, or do I wait until it businesses, but also helps direct them to fi- him as a leader in our industry.” ers go towards services related to security, Downtown Long Beach, but the State of gets closer and closer?” He added, “Time is nancial resources like the city’s microloan beautification, marketing, economic and California as a whole. money. And regardless of what side of the program. - Cameron Jacques, President SOLD—$16.5 Million—Yorba Linda, CA community development, events, mainte- When the Long Beach Planning Com- equation you’re on – whether you’re on the When it comes to marketing down- nance and advocacy. As 2020 approach- mission received a commissioned report development side or creating an establish- town, this year the DLBA experienced es, the DLBA continues to adapt with the on inclusionary housing needs in Long ment – it can’t come quick enough.” quite a bit of growth on its social media Brian C. Russell, CCIM 1142 E. 1st St. Long Beach—Alamitos Beach times, structuring its programming to meet Beach earlier this year, the DLBA hired The opening of the new Long Beach platforms. “The past year has been very the greatest needs of the neighborhoods it Los Angeles-based firm Beacon Econom- Civic Center – which not only heralded the successful for DLBA social media,” Ko- (562) 688-8158 serves. ics to conduct a peer review, Kojian noted. opening of a new city hall and main library jian said. “For example, on Instagram we In 2020, the biggest influence in the “We have found some of their assumptions but also the return of the Port of Long saw 29% growth on organic impressions in area is going to be the addition of new to be somewhat questionable, so we com- Beach’s administration offices to down- 2019 with the top 20 impressionable posts We don’t ‘maintain’ your investment housing, according to Kraig Kojian, pres- missioned Beacon Economics to do a peer town – has been beneficial for businesses of all time coming from this past year. In ident and CEO of the DLBA. “Residential analysis,” he said. “We are meeting with in the West Gateway neighborhood, partic- 2019, we earned one million impressions we ‘manage’ it! development is going to continue to drive our executive committee again on Friday ularly those near the Los Angeles County on Twitter, four million on Instagram and the economy in our downtown, both for of this week . . . to identify a menu of rec- Gov. George Deukmejian Courthouse, ac- almost seven million on Facebook.” He Here at Kinnery’s Brokerage we offer property manage- service businesses as well as retail,” he ommendations that we want to make to our cording to Kojian. explained, “We attribute these results to a said. board on December 18, where it will then The next phase of the civic center proj- consistent strategic posting schedule, reg- ment services for real estate investors by real estate Thousands of new residential units are codify those recommendations in a posi- ect, dubbed the “midblock,” will add new ularly engaging with community accounts investors. There is a big difference between just being built throughout downtown – and tion statement.” residences and a new version of Lincoln and producing valuable content for our fol- Just Listed—$4.295 Million—14 Units Long Beach while Kojian said this investment is driv- An issue linked closely to that of af- Park to downtown. “We want to make sure (Please Continue to Page 12) “maintaining” your property and really having a property management company “manage” your asset to its greatest potential. Cameron specializes in multi-family investment properties. His expertise is in financially staging investment properties for the greatest net return.

Cameron Jacques Allow us the opportunity to analyze your existing portfolio. We will provide fresh strategic perspective of (310) 490-8134 where you are now and where you aspire to be in the future.

425 E. 4th Street, Suite D, Long Beach, CA 90802 SOLD—$3.8 Million—Long Beach, CA (562) 800-0838 Office www.kinnerys.com WINTER SESSION JAN. 2 – FEB. 5 REGISTER TODAY! LBCC.EDU DRE # 02061504 and #0977427

Kinnery’s Brokerage House Triple Net Investment Real Estate 2019 Investment Sales Exceed $40 Million! Single Tenant Net Leased—Comerica Bank 2019 was a very busy year in Triple Net Investment Sales at Kinnery’s Brokerage Considering California’s new Rent Control law of multifamily property, many investors are looking for an exit strategy. Triple Net Investment property is an intelligent asset choice for the strategic investor. Triple Net properties differ from multi-family since an investor’s income is guaranteed by multi year leases and backed by corporate credit. At Kinnery’s, we work well with your existing wealth management team to achieve your financial goals and objectives. SOLD—$6.5 Million—Cerritos, CA Congratulations to Brian on a Banner Year! Single Tenant Triple Net Leased—Smart & Final “Kinnery’s is proud to recognize Brian Russell for his success and outstanding accomplishments throughout 2019. Brian’s integrity, comprehensive knowledge of the marketplace, analytical expertise and dedication to his clients is what distinguishes him as a leader in our industry.”

- Cameron Jacques, President SOLD—$16.5 Million—Yorba Linda, CA

Brian C. Russell, CCIM 1142 E. 1st St. Long Beach—Alamitos Beach (562) 688-8158 We don’t ‘maintain’ your investment we ‘manage’ it!

Here at Kinnery’s Brokerage we offer property management services for real estate investors by real estate investors. There is a big difference between just Just Listed—$4.295 Million—14 Units Long Beach “maintaining” your property and really having a property management company “manage” your asset to its greatest potential. Cameron specializes in multi-family investment properties. His expertise is in financially staging investment properties for the greatest net return.

Cameron Jacques Allow us the opportunity to analyze your existing portfolio. We will provide fresh strategic perspective of (310) 490-8134 where you are now and where you aspire to be in the future.

425 E. 4th Street, Suite D, Long Beach, CA 90802 SOLD—$3.8 Million—Long Beach, CA (562) 800-0838 Office www.kinnerys.com DRE # 02061504 and #0977427

FOCUS ON DOWNTOWN LONG BEACH 12 • Long Beach Business Journal • December 17, 2019

(Continued from Page 10) [art exhibit] that was at the Edison, and we lowers.” extended it out in a seating area outside. The majority of the DLBA’s spending We built out the space for parking day,” Faces Of Downtown: Fern Nueno goes toward its clean and safe program- Kojian explained. The DLBA also contin- ming, which includes a wide variety of ues to use The Loop, an outdoor art instal- services geared toward beautification and lation it spearheaded at Pine Avenue and security. This year, the DLBA conducted a Ocean Boulevard, for events like its music survey on the public’s perception of safety series Live After 5. in downtown, and is preparing to imple- Next year, the DLBA is installing new ment some new initiatives based on the pedestrian wayfinding signage, according results. For example, in 2020, the DLBA to Kojian. “This program is going to be in will conduct a “walk audit” of the business concert with the citywide gateway signage district to identify areas where additional as well as vehicular signage that they are lighting is needed. At the request of local introducing throughout the entire city,” he stakeholders, the DLBA also plans to “host said. The signs will direct pedestrians to some workshops for downtown building different neighborhoods and destinations managers and businesses and their staff as in downtown. “We’re going to introduce to how to work with persons experiencing 12 new pedestrian signs as Phase 1 for our mental illness and homelessness,” Kojian program in 2020, and then look at adding noted. more pedestrian signs in the future.” One clean and safe program already In 2020, the DLBA plans to contin- underway is a partnership with the city ue offering events to activate downtown. prosecutor’s office and the Long Beach Its outdoor Live After 5 music series will Police Department, in which business and continue beginning in April, after most in- Fern Nueno is a project manager with the Long Beach Economic Development Depart- property owners can grant the police the clement weather has passed, Kojian noted. ment. During her time working for the city’s planning department, she played a role in the authority to warn, cite or arrest trespassers The DLBA’s Taste of Downtown and Sum- re-envisioning of Harvey Milk Park at the Promenade in Downtown Long Beach, where she is pictured. (Photograph by Brandon Richardson) even if an owner or manager is not present. mer & Music series will also return next To keep downtown active and engaging year. By SAMANTHA MEHLINGER owners in downtown and the DLBA on for the community, the DLBA continues its Overall, Kojian has a favorable im- Editor that,” she said, referring to the Downtown placemaking efforts aimed at improving pression of the current business climate in Long Beach Alliance. Since revising these the public realm. This year, it participated downtown. “The business attitude and the Through her work with Long Beach guidelines, downtown has become known in Park(ing) Day, an international event culture is very positive,” he said. “The new Development Services and now with the for its parklets – parking spaces converted that temporarily converts parking spaces operators . . . and investors that we’ve had city’s economic development department, into patios that both provide an atmospher- into community gathering places. “This come on board are very optimistic about Fern Nueno has contributed to a variety of ic setting for business patrons and also help year, we did it out in front of the Edison what’s happening and what will happen.” efforts to improve the city’s downtown. slow traffic on downtown streets. Theatre. We built off the flower installation As a project manager with economic “It’s fun looking at activating public development, Nueno oversees the leasing spaces and including placemaking and of city-owned property, much of which is art,” Nueno reflected. located along the downtown waterfront, Nueno also looks fondly on her time including the office complex Catalina engaging the community to improve Har- Landing and the retail center Shoreline vey Milk Park at the Promenade in down- Village. town. “Harvey Milk [Park] is such an asset HOLTHOUSE I CARLIN I VAN TRIGT LLP Nueno first joined city staff as a plan- in downtown and in the city,” she noted. •HCVT ner focused on long-range plans for Long When she takes her government hat About HCVT Beach, including the Land Use Element, off, Nueno can be heard once a month on Specialized full-service CPA firm serving entrepreneurs and Bicycle Master Plan and other documents. Long Beach Public Radio, 99.1 KLBP, high net worth individuals She also served as the staff liaison for the co-hosting the show “This Is Long Beach.” Recognized as one of the "Best of the Best" CPA firms city’s Queen Mary Land Development The show highlights Long Beach’s unique for a record 15 consecutive years Task Force, a group of community stake- neighborhoods. “Every month, we pick a 30th largest firm in U.S. holders brought together by the city to different neighborhood in the city and we develop a vision for the land around the try to highlight it by talking about the his- 12 offices, 4 states, Queen Mary. tory, culture, food scene [and] all of that. 55 Partners and over 700 Tearn Members Some of Nueno’s favorite projects And we’ll interview business owners, em- were those that made a visible impact ployees, residents of the area, and anyone Audit, Tax, M&A and Consulting on the downtown. “I worked a lot on the who has a unique perspective to tell,” Nue- parklet and sidewalk dining guidelines. no explained. To hear past episodes, visit About Blake We worked really closely with business soundcloud.com/thisislongbeachradio. Over 35 years of business, personal, estate & trust tax consulting experience, including Big 4 Partner experience National recognition as a Top 10 CPA Specializing in Opportunity Zone analysis, formation and compliance. https://www.hcvt.com/services-Federal-Qualified-Opportunity-Zone.html

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Bixby Park Houghton Park FREE Drop-Off Locations: 1st St. at Cherry Ave. Myrtle Ave. at Harding St. Cesar E. Chavez Park Hudson Park December 26, 2019–January 10, 2020 Golden Shore St. at 4th St. Hill St. at Webster Ave. Monday–Friday: 9:00AM–5:00PM Environmental Services North Police Substation Bureau 4891 N. Atlantic Ave. Saturday–Sunday: 9:00AM–2:00PM 2929 E. Willow St. At Del Amo Blvd. Enter on 46th St. CSULB Recycling Center 5800 Atherton Blvd. Stearns Park Free holiday tree pick-up is available for residents with City 23rd St. at Roycroft Ave. El Dorado Park refuse and recycling service on Saturday, January 11, 2020. 2760 N. Studebaker Rd. Veterans Park South parking lot 28th St. at Pine Ave. Please place tree out by 7:00am where your recycling is Behind Administration Building Wardlow Park normally collected. Fire Station #14 Monlaco Rd. at Rutgers Ave. 5200 Eliot St. • ALL DECORATIONS AND STANDS MUST BE REMOVED longbeach.gov/LBrecycles • TREES OVER 12’ SHOULD BE CUT IN HALF @LBrecycles • FLOCKED TREES WILL BE ACCEPTED FOCUS ON DOWNTOWN LONG BEACH 16 • Long Beach Business Journal • December 17, 2019

Faces Of Downtown: Anthony Davies And Mike Wellman

Construction crews work on Shoreline Gateway, a 315-unit residential project at 777 E. Ocean Blvd. At 35 stories, once completed, the structure will be the tallest building in Long Beach. (Pho- tograph by Brandon Richardson)

(Continued from Page 14) In Tatum’s view, the plan is a state- sit-oriented development approach. We ment about what the city wants and minimized parking as a way of incen- a statement that the city is willing to tivizing people coming in to downtown, work to make it happen. and we wanted to use a transit-oriented “It demonstrated the city’s know- approach to incentivize people to use ing what it wanted in the downtown, alternative transit modes,” Tatum says. and the city council and the commu- “In the most successful downtowns, nity saying, ‘We know what we want, you don’t find a lot of parking.” we want to continue to improve it, and And lastly, the city shouldered part we want to be a world-class city.’ And Atomic Basement Comics owners Mike Wellman, left, and Anthony Davies said their of the heavy lifting when it came to we have this plan to demonstrate our store is opening on January 1 at 400 E. 3rd St. (Photograph by Brandon Richardson) environmental approvals. Instead of commitment to it,” she says. “It is the requiring each new development to city kind of grasping its destiny by the By BRANDON RICHARDSON space for comic writers and art- generate a complete environmental im- horns.” Senior Writer ists to collaborate and create. pact report (EIR) on its own, the city For Lowenthal, the plan sets the Every year, Wellman and Davies created a Program Environmental Im- tone and the city’s expectations for Mike Wellman has been a will select one locally created pact Report. This report, in a nutshell, new development for anyone thinking part of the comic book commu- comic to publish through Well- covered a lot of the ground that would of coming into the downtown area. man’s publishing company Atom- be common to each individual project “Without it, we would have seen nity for 25 years. For the last 15 and addressed the issues associated some stagnation, and when we saw years, Wellman worked at The ic Basement. with growing downtown comprehen- something developed, it would have Comic Bug, a store he helped Wellman said he plans to sively, rather than development by de- been piecemeal and mediocre. We did create in Manhattan Beach. Now, strengthen his ties to Long Beach velopment. not have anything to incentivize de- along with business partner and by collaborating with the annu- “When someone came in with a velopers to bring their A-game. With longtime friend Anthony Davies, al Long Beach Comic Expo and proposal, they didn’t have to do the the plan in place, we were able to say, Wellman is gearing up to open Comic Con events, as well as by complete EIR. They could supplement if you’re not bringing your best, don’t Atomic Basement Comics at 400 hosting special events such as it with technical studies that take a bother,” Lowenthal says. E. 3rd St. in Downtown Long signings and Free Comic Book few months rather than a few years,” “We would not have been able to set Beach. Day in public spaces, includ- Tatum says. Not only does this speed the standards for what the residents de- “My initial plan was for a ing nearby parks. He also noted the approval process, but it makes the serve, and for what future generations Downtown L.A. location near a desire to partner with LBMA developments more attractive to the in- deserve.” Downtown (the downtown loca- vestment community. the Alamo Drafthouse because I think that’s going to be a really tion of the Long Beach Museum nice geek hub. But nothing real- of Art) located across the street Long Beach’s #1 Multi-Family Team ly jived with us,” Wellman said. from Atomic Basement, to show- “So, our friend gave us a tour of case local comic book artists. Long Beach. I love records, so “There’s just so much to do; we checked out Fingerprints and I’m like a kid in a candy store. Call us for FOR SALE FOR SALE found this incredible arts district And it’s walkable – that’s what I a FREE that’s blossoming.” like about Long Beach,” Wellman Property According to Wellman, the said. “A lot of creators live here Analysis reason the East Village Arts Dis- and I have a feeling I’m going to trict caught his attention is be- meet a lot of new people, so I’m cause his comic store is going to excited about that.” CBCBlair.com 338 Chestnut Avenue 1467 Orange Ave put a much greater emphasis on Wellman and Davies plan to • Developer’s Opportunity • 4 Units - Almost Done the comic creator than other com- open Atomic Basement’s doors • Current Parking Lot with 17 Spaces • Bring Hammer & Saw ic shops. Every Wednesday night, on January 1, with a grand open- • 5,600 SF - PD 30 Zoned • Call for Pricing after regular business hours from ing celebration on Saturday, Jan- George Bustamante Steve Warshauer 7-10 p.m., Atomic Basement uary 22. Mobile: (714) 856-7017 Mobile: (562) 397-9520 Comics will become The Lab, a [email protected] [email protected] BRE# 01484265 BRE# 00499477

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California Dreaming: The Downtown Shoreline’s Future

By MICHAEL GOUGIS that whatever happens in the space should Contributing Writer be something that will be specific to Long Beach’s identity and/or enhance the things The Angels are not coming. that right now make Long Beach unique. That means drastic change to the “We want something that is unique, downtown shoreline isn’t likely to hap- something that is iconic,” Mayor Robert pen soon. But the city’s dalliance with Garcia told the Business Journal. a Major League Baseball franchise has One common comment focused on the brought attention to one of the city’s per- desire to retain the things that are working haps most-overlooked potential resources: in the area. Right now, the Acura Grand the vacant lots just east of the Long Beach Prix of Long Beach is the biggest single Convention & Entertainment Center com- event in the city, and Jim Michaelian, plex. president and CEO of the Grand Prix As- “It truly is one of the last great water- sociation of Long Beach, says there’s no front spaces to be developed in Califor- reason that the race can’t co-exist with the nia,” says Steve Goodling, President and development of the downtown shorefront, CEO of the Long Beach Area Convention and that is consistent with recent develop- & Visitors Bureau. ments in the world of motorsports. The So, what to make of 13 acres of clear, two new Formula One venues for 2020, contiguous space with a view of the Pa- for example, are right on the outskirts of Downtown Long Beach’s shoreline is home to one of the largest undeveloped parcels of land re- cific? Amsterdam and deep in the heart of Ha- maining in the city. Just beyond the marina pictured here, the surface level parking lot at the Long Stakeholders and civic leaders have a noi. Beach Convention & Entertainment Center is the focus of renewed discussion about how best to connect the downtown waterfront to the area’s urban core beyond Ocean Boulevard. (Photograph wide variety of ideas on what they would “It’s a challenge, but also a great op- by Brandon Richardson) like to see in the area, and some pretty portunity, and we want to be part of it,” clear ideas on what they would rather not Michaelian says. “There are going to be in the end, there’s the opportunity for the ture developments take place in sync with see. And it comes down to a much more a lot of new people living in downtown, convention center to continue to operate in the activities of the existing convention difficult question than other cities face especially by 2028. I look forward to see- a functional way, and also to see how we complex. when looking at developing generic prop- ing some of the concepts that might be grow that part of the city in terms of its “What we’re interested in is a project erties. It’s not about just filling a parcel integrated into that area. To be able to attractions and how it fits in with all of the that would enhance, synergize and ener- with stores or apartments. continue our event … is of significance to developments taking place.” gize the [convention center]. The conven- There seems to be a clear consensus us, obviously,” he continues. “Hopefully, Similarly, Goodling suggests that fu- (Please Continue to Page 18)

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(Continued from Page 17) ular, there seems to be little desire to build Pike’s Place in Seattle – something that The city has some time on its hands tion center complex has become a feature a shopping center that looks like – well, captures the essence of the area,” he says. to plan, Michaelian points out, noting to be used by the community in addition every other shopping center. “There ought to be something that tells the that Long Beach has committed to host- to generating economic activity,” he says. “What we don’t want to do, I think, story of the ports. We need to do some- ing events for the 2028 Olympic Games Goodling adds, “Our hope is that it is to recreate the retail that we’ve already thing that is as unique to the area as the in the area. And that gives planners and will enhance what is already occurring. seen everywhere else,” Garcia says. “It beignet is to New Orleans.” interested parties the luxury of thinking It’s important to recognize that since we needs to be a major draw: entertainment, Whatever grows in that location long-term about what is potentially one of re-positioned the arena seven years ago, sports, arts, something that is unique to should not be isolated from the downtown the most significant future developments it’s gone from being in use 95 days of the the area.” core, Garcia said. Development should en- on the Pacific coastline. year to 285 days. More than 30 percent What does seem to be common is hance the pedestrian flow from the area “In my opinion, we were fortunate of conventions use the [arena] space. If the desire for something unique to Long to downtown, with strong walkways con- that the Angels decided to stay in Ana- we didn’t have that space, we would have Beach. Jerry Schubel, president and CEO necting the area south of Ocean Boulevard heim,” Schubel says. “Right now, it’s rem- 30 percent fewer conventions. This re-use of the Aquarium of the Pacific, suggests to the north of that street, he says. iniscent of that book, ‘The Geography of project has generated significant addition- that uses reflecting the area’s history as a “We have a lot going on in downtown, Nowhere.’ We have to look at the area as al activity for downtown and the city.” port of call would be one way to differenti- and we want to be sure [people] can access a whole. This is one of the city’s greatest Additional retail space does not seem ate the Long Beach shoreline from others. the waterfront. What is missing now is the opportunities.” to be high on anyone’s wish list. In partic- “We need to have something like ability to do that as a pedestrian,” he says. A New Civic Core By BRANDON RICHARDSON are the revamping of Lincoln Park and Senior Writer the private midblock development, which will be on the sites currently occupied by In 2006, talk began of a new Long the old city hall and main branch library Beach Civic Center – a new city hall, a buildings. new port headquarters, a new state-of- “We’re looking for a vibrant mixed- the-art library, a revitalized Lincoln Park use development that helps bring a new and the development of something more. 24-hour residential component to the civ- Fast forward to 2019: half of that $1 bil- ic center site,” Jeffrey Fullerton, project lion plan has come to fruition. director for developer Plenary Properties “The new civic center, with city hall, Long Beach, said. “It’s one of the things the port headquarters and the library, has that has been lacking over the years.” been a great addition to the downtown While plans for the forthcoming pri- core. We’ve seen businesses spring up in vate development are being kept under the area and residents are happy about the wraps, Fullerton confirmed that the cur- activation,” Mayor Robert Garcia said. rent iteration calls only for residential and “I’ve talked to a lot of neighbors that have retail uses. When initially announced, the seen great improvements in the direct project also included an option for a hotel. While the new city hall, Port of Long Beach headquarters and Billie Jean King Main Library neighborhood. And most importantly, we opened earlier this year, plans for the private mid-block development of the Long Beach Civic “We are in a housing crisis as a state, Center have yet to be finalized. However, project manager Jeffery Fullerton of Plenary Properties have really accessible facilities. It’s been so the more housing, the more density that Long Beach said he expects plans to be finalized in the “first part” of 2020, followed by the demo- a success and we’re excited about the we can create in the core is really import- lition of the old city hall and library structures. (Photograph by Matt Fukushima) growth.” ant. We want to create as much housing as The new city hall and Port of Long possible, so we’re really pushing the enve- block development. He explained that the anticipates demolition of the former city Beach headquarters are each 11-story lope,” Garcia said. “The initial plan called village would have affordable housing hall building and library to begin in the buildings, totaling a combined 511,000 for around 300 units of housing, but we’re designated for Long Beach teachers. As “first part” of next year, once plans for square feet. The city hall building includes pushing that to see if we can actually get a whole, Garcia noted that the new civic the new development are finalized and the new Bob Foster Civic Chambers and a lot more. Any time you put in hundreds center is an important transformation be- approved. an entire wing dedicated to services for of units and thousands of people, you are cause the old civic center was closed off “An ‘urban waterfront playground’ easier public access, such as a permitting creating a stronger urban core because it to the public due to its design. However, I believe is the tagline [for Downtown center and cashiers. The buildings opened means that there are more folks shopping he said the new civic center’s openness Long Beach] that . . . has been used for on July 29. and supporting businesses.” exudes transparency. some time and we’re really starting to see The new 92,500-square-foot Billie Garcia said that he is “very interest- Fullerton noted that the development that come true,” Fullerton said. “I think Jean King Main Library opened its doors ed” in partnering with the Long Beach team and city staff are still in the plan- it’s one of the best untold beachfront sto- on September 21. The remaining piec- Unified School District and Plenary to ning phase, with architecture plans still ries in Southern California, and we’re ex- es of the dream that began 13 years ago create a teacher’s village within the mid- incomplete. However, he added that he cited to be a part of that.”

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FOR MORE INFORMATION, PLEASE CONTACT THE CITY’S ECONOMIC DEVELOPMENT DEPARTMENT. (562) 570-6172 www.longbeach.gov/economicdevelopment/ FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 19 Continued Development Adds ‘Pizzazz’ Throughout Downtown Long Beach ects under construction or approved and residents and visitors alike. These figures six more proposed, totaling more than $3 do not include future commercial and billion of investment by developers, ac- hotel uses at the proposed Queen Mary cording to city staff. Long Beach Devel- Island because those plans have not been opment Services Director Linda Tatum finalized by developer Urban Commons. attributes the flurry of downtown devel- Tatum acknowledged that every de- opments, in large part, to the Downtown velopment boom eventually recedes as Plan, the city’s guide for development and vacant land becomes scarcer, particularly design standards that streamlines the de- in a city like Long Beach that is already velopment process in the area. mostly built out. However, Tatum said “One thing the Downtown Plan did, this inevitable slowdown in coming years and we’re now starting to see the fruits of is not a bad thing. In fact, she said it will it, is make Downtown Long Beach attrac- be a good opportunity for city staff to tive for investors. Success breeds success, assess the impacts of these new develop- if you will,” Tatum said. “The plan has ments and reexamine the Downtown Plan incentivized developers to invest in the to ensure it still fits with what is needed downtown, be it residential, mixed use or and desired in the area. The plan could commercial development.” then be updated to focus on infrastructure In 2019, six completed developments and mobility, or continue to emphasize brought 621 new residential units to the creation of housing. But for now, the Work is underway on Holland Partner Groups’ Pacific-Pine development at 635 Pine and 636 downtown. More than 3,500 residential development of vacant land and surface Pacific avenues. The project consists of 271 units in two eight-story buildings. (Photograph by units and 209 hotel rooms are under con- parking lots is positive for Downtown Brandon Richardson) struction or have been approved, with an Long Beach, she said. By BRANDON RICHARDSON development occurring throughout the additional 816 residential units and 919 “The key objective is to make down- Senior Writer city, particularly in downtown, stating hotel rooms proposed by developers. town a safe and attractive place that peo- that the city is “booming” – and it’s easy Many of these projects include thousands ple want to come to. When you have dead Long Beach Mayor Robert Garcia has to see why. In 2019, six developments of square feet of commercial space, which spaces, it feels like a failure; it feels like often shined a spotlight on the amount of were completed downtown, with 23 proj- will bring additional retail and services to (Please Continue to Page 20)

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Aster Parking: 1,440 stalls Address: 125 Long Beach Blvd. Amenities: TBA Developer: Raintree-Evergreen LLC Start/Completion: 2019/TBA Building Height: Eight stories Status: Under construction Units: 218 Commercial Space: 7,292 square feet Inkwell Parking: 312 car stalls, 44 bicycle stalls Address: 127-135 E. Broadway Amenities: 11,600-square-foot, open-to- Developer: Raintree-Evergreen LLC the-sky courtyard with a swimming pool, Building Height: Eight stories spa, barbecue area, and lounge seating ame- Units: 189 nities on the third floor. A bicycle kitchen Commercial Space: 10,000 square feet and a co-working space on the ground floor Parking: 268 car stalls, 40 bicycle stalls with Long Beach Boulevard frontage. A Amenities: A fitness room, club room, roof 749-square-foot rooftop lounge on the eighth decks and a swimming pool floor. Start/Completion: TBA/TBA Start/Completion: To be announced (TBA)/ Status: Approved TBA Status: Approved Locust Long Beach Apartments Address: 1112-1130 Locust Ave. The Beacon Developer: South Park Group Building Height: Seven stories Demolition has begun on a portion of the historic Acres of Book building to prepare for the Broad- Address: 1201-1235 Long Beach Blvd. way Block development by ONNI Development Group. The project consists of 400 units in two Developer: Century Housing Units: 97 buildings – a 21-story tower and a seven-story mid-rise – and 32,800 square feet of commercial Building Height: Beacon Place – Seven sto- Parking: 122 car stalls, 20 bicycle stalls space. (Photograph by Brandon Richardson) ries; Beacon Pointe – Five stories Amenities: A bicycle kitchen, a 2,000 square- foot fitness center, a 2,588 square-foot court- (Continued from Page 19) Units: 160 Developer: Sares-Regis Group Commercial Space: 6,184 square feet yard and 2,500 square feet of open space. something went wrong there,” Tatum Building Height: Five stories Parking: 200 car stalls, 72 bicycle stalls Start/Completion: TBA/TBA said. “To the extent that we’re filling in Units: 49 Amenities: The two buildings will be con- Status: Approved those gaps, it just demonstrates that it’s Commercial Space: 2,500 square feet nected at their third levels by a 23,735-square- a hot market and that [Long Beach] is a Parking: 82 stalls foot courtyard. The courtyard area will in- Mixed-Use Project place that people want to invest. It fills Amenities: Fitness center, outdoor kitchen clude a 1,311-square-foot community room. Address: 1101-1157 Long Beach Blvd. out the fabric of what the vision is for the and community spaces, and ground floor bi- Other amenities include a 1,100-square-foot Developer: Rockefeller Partners cycle kitchen. city. The downtown will be more vibrant library, two media rooms, supportive ser- Building Height: Eight stories Start/Completion: 2017/2019 and more active – new development really vices space, a 1,400-square-foot fitness cen- Units: 120 Commercial space: 6,000 square-feet starts to create the pizzazz.” ter and large building lobby areas. Long Beach Civic Center Parking: 150 car stalls, 45 bicycle stalls Compiled by Long Beach Develop- Start/Completion: 2017/Early 2020 Developer: PECP Status: Under construction Amenities: Pool deck ment Services and the Long Beach Busi- Building Height: 11-story City Hall (411 W. Start/Completion: TBA/TBA ness Journal as of December 9, the follow- Ocean Blvd.); 11-story Port Administration The Breakers Building Status: Under construction ing list includes details of all downtown Building (415 W. Ocean Blvd.); two-sto- Address: 210 E. Ocean Blvd. developments completed in 2019, as well ry Billie Jean King Main Library (200 W. Developer: Pacific6 Mixed-Use Project as those under construction, approved and Broadway) Building Height: 14 stories Address: 507 N. Pacific Ave. proposed, alphabetically. Start/Completion: 2016/2019 Units: 175 hotel rooms Developer: Anastasi Development Company Commercial Space: 13,300 square feet Building Height: Seven stories Oceanaire Completed in 2019 Parking: TBA Units: 157 condominiums Address: 150 W. Ocean Blvd. Amenities: Ground floor dining, ground Commercial Space: 9,000 square feet Developer: Lennar Multifamily Communi- 442 Residences floor wine bar, penthouse dining, rooftop bar, Parking: 209 stalls Address: 442 W. Ocean Blvd. ties spa and fitness spaces, and meeting rooms. Amenities: Two recreation decks and a roof- Developer: Ensemble Real Estate Building Height: Seven stories Start/Completion: 2019/TBA top deck. Building Height: Four stories Units: 216 Status: Under construction Start/Completion: TBA/TBA Units: 94 Commercial Space: 1,500 square feet Status: Approved Parking: 152 spaces Parking: 406 stalls Broadway Block Amenities: A 1,633-square-foot rooftop deck Amenities: A courtyard sitting area, fitness Address: 200-250 Long Beach Blvd. Ocean Center with outdoor kitchen, fitness center, pla- center, pool and deck area, and a clubhouse, Developer: ONNI Development Group Address: 110 W. Ocean Blvd. za-level pedestrian paseo and dog park. as well as improvement of Victory Park and Building Height: 21-story tower, seven-story Developer: Pacific6 Start/Completion Dates: 2017/2019 the development of a new city fitness park mid-rise Building Height: 14 stories and dog park at the Seaside Way grade. Units: 400 Units: 80 AMLI Park Broadway Start/Completion: 2016/2019 Commercial Space: 32,807 square feet Commercial Space: 7,200 square feet Address: 245 W. Broadway Parking: 582 car stalls, 104 bicycle stalls Parking: 160 stalls Developer: AMLI Residential Under Construction/ Amenities: A proposed partnership with Amenities: Rooftop terraces and common Building Height: Seven stories Approved California State University, Long Beach for spaces. Units: 222 programming of commercial/public spaces, Start/Completion: 2018/TBA 5Nº at The Streets Commercial Space: 6,007 square feet and a housing component for students. Status: Under construction Parking: 320 stalls Address: 495 The Promenade North Start/Completion: 2019/TBA Amenities: Pool and deck areas, a podi- Developer: Long Beach Center, LLC Status: Under construction Ocean View Tower um-level clubhouse, and ground floor fitness Building Height: Four stories Address: 200 W. Ocean Blvd. center and multi-purpose room. Units: 20 Broadway And Magnolia Developer: MEIAO Investment Start/Completion: 2016/2019 Commercial Space: 4,604 square feet Address: 500 W. Broadway Building Height: 12 stories Parking: 30 stalls Developer: Ensemble Real Estate Units: 106 Huxton Amenities: A 24-hour eatery on the ground Building Height: Seven stories Parking: 150 stalls Address: 227 Elm Ave. floor. Units: 142 Amenities: Pool and spa, community room, Developer: City Ventures Start/Completion: 2018/2020 Commercial Space: 4,110 square feet fire pit, fitness room, outdoor dining and a Building Height: Three stories Status: Under construction Parking: 191 car stalls, 21 electric vehicle dog run. Units: 40 townhomes stalls, 94 bicycle stalls Start/Completion: 2017/TBA The Alamitos Parking: 40 one-car garages, 10 guest park- Amenities: Ground floor retail/restaurant Status: Under construction ing spaces Address: 101 Alamitos Ave. space, ground floor bike kitchen. Amenities: Solar powered, all-electric town- Developer: Sares-Regis Group Start/Completion: TBA/TBA The Pacific homes. A community room building, out- Building Height: Seven stories Status: Approved Address: 230 W. 3rd St. door courtyards and an integrated pedestrian Units: 136 Developer: Sares-Regis Group paseo. On-site bike storage and a bike repair Commercial Space: 2,560 square feet The Hotel Building Height: Seven stories room. Parking: 174 stalls Address: 107 Long Beach Blvd. Units: 163 Start/Completion: 2017/2019 Amenities: Fitness center, rooftop deck and Developer: Yogesh Patel Parking: 244 car stalls, 50 bike storage spots club room, bike kitchen and storage room Building Height: Five stories, 30,620 square Amenities: Rooftop deck and club room with The Linden Start/Completion: 2017/Early 2020 feet a kitchen, fitness center, outdoor kitchen, Address: 434 E. 4th St. Status: Under construction Units: 34 guest rooms community living rooms, and a bike work- FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 21

shop and storage room. Start/Completion: TBA/TBA Start/Completion: 2017/Early 2020 Status: Approved Status: Under construction Residential Project Pacific-Pine Address: 825 E. 7th St. Address: 635 Pine Ave./636 Pacific Ave. Developer: Firth Howard Developer: Holland Partner Group Building Height: Five stories Building Height: Two eight-story buildings Units: 19 Units: 271 Parking: TBA Commercial Space: 1,305 square feet Amenities: TBA Parking: 341 car stalls, 56 bicycle stalls Start/Completion: TBA/TBA Amenities: Pine Avenue building features Status: Approved one retail space, one main resident lobby and one amenity room; Pacific Avenue building Shoreline Gateway features a main resident lobby and ground Address: 777 E. Ocean Blvd. floor residential uses. Developer: Anderson Pacific, LLC Start/Completion: 2018/2021 Building Height: 35 stories Status: Under construction Units: 315 Commercial Space: 6,700 square feet Residences At Linden Parking: 458 stalls Address: 135 Linden Ave. Amenities: A 4,081-square-foot rooftop deck Developer: Residences at Linden, LLC and a 793-square-foot community room. Building Height: Five stories Start/Completion: 2018/TBA The Alamitos, a 136-unit residential development by Sares-Regis Group at 101 Alamitos Ave., is Units: 82 Status: Under construction expected to be completed early next year. (Photograph by Brandon Richardson) Commercial Space: 4,091 square feet Parking: 135 car stalls, 20 bike stalls Sonata Modern Flats Third + Pacific West Gateway Amenities: A courtyard, an enclosed terrace, Address: 207 Seaside Way Address: 131 W. 3rd St. Address: 600 W. Broadway an outdoor roof terrace, a 549-square-foot Developer: Ensemble Real Estate Developer: Ensemble Real Estate Developer: Trammel Crow gym and a 1,244-square-foot club room. Building Height: Five stories Building Height: A 23-story high rise and an Building Height: Six buildings ranging from Start/Completion: TBA/TBA Units: 113 eight-story mid-rise. six to 40 stories Status: Approved Commercial Space: 2,000 square feet Units: 345 Units: 756 units Parking: 176 stalls Commercial Space: 16,000 square feet Commercial Space: 3,200 square feet Residential Project Amenities: A media room, a 3,309-square- Parking: 483 stalls Parking: 1,440 stalls Address: 320 Alamitos Ave. foot roof deck and a 3,000-square-foot club/ Amenities: 5,841 square-feet of club rooms, Amenities: TBA Developer: Urbana Development, LLC exercise room. fitness and amenity areas. Start/Completion: TBA/TBA Building Height: Seven stories Start/Completion: 2017/2020 Start/Completion: TBA/TBA Status: Approved Units: 77 Status: Under construction Status: Approved (Please Continue to Page 22) Parking: 105 stalls Amenities: A 4,081-square-foot rooftop deck and a 793-square-foot community room. Thank you, Long Beach!

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(Continued from Page 21) First Street Hotel Proposed/Under Review Address: 123 W. 1st St. Faces of Downtown: Developer: Pacific Property Partners Adaptive Reuse Hotel Project Building Height: 38 stories Address: 110 Pine Ave. Units: 280 hotel rooms Pastor Wayne Chaney, Jr. Developer: Pine Street Long Beach, LLC Commercial Space: TBA Building Height: 13 stories Parking: 252 stalls in an eight-level parking Units: 210 hotel rooms structure Commercial Space: 6,000 square feet Amenities: Lounge, fitness room, terrace and Parking: TBA restaurant space. Amenities: A rooftop food and beverage Start/Completion: TBA/TBA space and 7,659 square-feet of recreation Status: Proposed space. Start/Completion: TBA/TBA Ocean Village Status: Proposed Address: 1-11 Golden Shore Developer: Greenlaw Partners American Life Hotel Building Height: Eight stories (Buildings 1 Address: 100 E. Ocean Blvd. & 2), seven or eight stories (Building 3) Developer: American Life, Inc. Units: 738 Building Height: 30 stories Commercial Space: 10,000 square feet Units: 429 hotel rooms Parking: 1,063 stalls Commercial Space: 50,359 square feet Amenities: Entertainment terrace, fireside Parking: 151 stalls terrace, garden room, game lawn, and resort Amenities: 23,512 square feet of restaurant pool and spa. space and 26,847 square feet of meeting and Start/Completion: TBA/TBA ballroom functions Status: Under review Antioch Church’s lead pastor, Wayne Chaney, Jr., sees the church’s acquisition of The Vault Status: Under review 350 on Pine Avenue as an opportunity to engage the community. “We want to be at the front Queen Mary Island end of the cultural conversation,” Chaney said. (Photograph by Brandon Richardson) Assisted Living Facility Address: 1126 Queens Hwy. Address: 810 Pine Ave. Developer: Urban Commons By ALENA MASCHKE wanted to go into law,” he remembered. Developer: Global Premier Development Building Height: TBA Senior Writer But when he visited his grandfather, Building Height: 10 stories Units: TBA the founder of Antioch, almost two de- Units: 78 Commercial Space: 36,349 square-feet Pastor Wayne Chaney, Jr., lead pas- cades ago, he realized the church had Parking: 70 stalls Parking: 5,772 to 6,472 stalls tor of Antioch Church, has always felt a suffered some losses. “The once boom- Amenities: A front porch, rooftop garden Amenities: 2,400-foot-long boardwalk with strong connection to Downtown Long ing ministry had dwindled,” Chaney retail shops, cafes and entertainment space and terrace. Beach. Chaney’s great-grandmother recounted. “It just broke my heart.” In Start/Completion: TBA/TBA Start/Completion: TBA/TBA worked on Pine Avenue, where she an effort to return the 58-year-old con- Status: Under review Status: Under review introduced his parents to one anoth- gregation to its former glory, Chaney er. “It precedes me, the connection to worked on building its youth program. Downtown Long Beach,” Chaney said. In 2003, he took over as lead pastor. “But it’s always been a place where we Currently under renovation, the shopped, went to the movies, hung out.” Vault will soon provide a new home for The first Long Beach Gospel Fest, the church, which currently holds Sun- a project of Chaney’s, took place on the day services inside the auditorium of corner of Broadway and Pine in 2009 Long Beach Polytechnic High School. and at the Marina Green in the follow- By renting out the space for concerts ing, until the annual celebration entered and events to cover operational costs, a hiatus in 2015. Chaney hopes to free up the church’s Now, Chaney is planning to bring funds for programming. music back to the same streets that “In this day and age, we have to have long felt so familiar to him and his be wise about our resources, but also family, with Antioch’s acquisition of make sure that our massive vision isn’t The Vault 350, a former concert venue financed on the backs of contributing located at 350 Pine Ave. members,” Chaney said. “We want as When he was younger, Chaney many of our dollars to go toward trans- wouldn’t have foreseen that he’d be formation as possible: the transforma- leading the church through such a ma- tion of people’s lives and the environ- jor transition – let alone leading it at all. ments we live in.” “I did not want to go into ministry, I

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Activating the second floor of the building was one of the city’s main objectives when it sent out Blankspaces founder and architect Jerome Chang said his firm’s local roots and focus on facilities a request for proposals for the Shaun Lumachi Innovation Center, according to Long Beach Eco- with a relatively small footprint have given it an edge over national and global competitors. “When nomic Development Director John Keisler. (Photograph by Brandon Richardson) you walk into our space, it’s much more local, intimate,” he explained. (Photograph by Brandon Richardson)

By ALENA MASCHKE city was competitive enough to en- of the interior design include both Long Beach City College will further Senior Writer tice Blankspaces to take on a space closed parcels and open communal the work he achieved.” much smaller than its facilities in spaces. Having a physical space for the Located at 309 Pine Ave., the Santa Monica, Culver City and Irvine, The center is named in honor of SBDC and other agencies in the city to building soon to house the new Shaun Chang said. The building on Pine Shaun Lumachi, co-founder of the host their programs is crucial, Chang Lumachi Innovation Center represents Avenue comes in at just under 5,000 Long Beach Post and a luminary of said. “The City of Long Beach does prime Downtown Long Beach real square feet. “We were able to get the the city’s business community, who not exist in a virtual realm; it’s not a estate. But the facilities, which once economics to work out because the sat on several nonprofit boards and Facebook group,” he explained. “It’s served as a satellite location of the city is the landlord, versus a private served as the Long Beach Area Cham- an actual city, with concrete and glass Small Business Development Center landlord,” he said. “They charge less ber of Commerce’s vice president and people. So if you’re going to de- hosted by Long Beach City College, because they have other objectives of governmental affairs in the early ploy some kind of initiative for small were in need of significant, costly im- they’re trying to hit.” 2000s. Lumachi died in a car crash in businesses, there has to be a physical provements. For the city, the opportunity for or- Key West, Florida, on a trip represent- component to it.” In 2016, city staff began soliciting ganizations like the Downtown Long ing the city’s Workforce Investment The new center will be a space proposals from thousands of compa- Beach Alliance and the Small Busi- Board in 2011. where federal, state and city efforts nies to come up with a plan that would ness Development Center (SBDC) to “Shaun Lumachi was an incredible to empower small business will come allow for the necessary improvements host workshops and seminars at the man, husband, friend and contributed to life, Chang said of his vision for and turn the building into a center center was a key factor in the decision greatly to Long Beach in many ways,” the project. “You can feel and see the for innovation and entrepreneurship. to select Blankspaces’ proposal, Keis- Long Beach Mayor Robert Garcia, buzz, you can feel and see the results. They received 14 proposals and chose ler said. “We found a way to not hit a close friend and Long Beach Post It’s quite tangible,” he said. “Not just to move forward with a plan present- the taxpayers, we found a way to rehab co-founder, told the Business Journal. to the small businesses, but to the pub- ed by local coworking space company a space, owned by the city, that was “The opening of the Shaun Lumachi lic. Keisler shared Chang’s enthusi- Blankspaces, created in collaboration not being utilized,” he noted. “There’s Innovation Center in partnership with asm: “We’re in a really cool spot.” with LBCC, according to a city staff more coming in terms of the program- report. Jerome Chang, Blankspaces’ ming that we envision for a really dy- founder and architect, said the center namic center for innovation and entre- is expected to open its doors in Feb- preneurship.” ruary 2020. Some of that programming will be Originally, the center was to be provided by the SBDC. “We’re really fully operational in spring 2018, ac- excited, and have been for a long time, cording to a press release by the city’s at the prospect of being able to once economic development department again bring our services to Downtown sent out in January of that year. In Long Beach,” SBDC Director Brad its December 2017 agreement with Pollak said. “The plan is to advise and Blankspaces, the city committed to to offer workshops there based on how paying the full cost of capital im- it fits in with the schedule, needs and provements to the facility, $250,000, availability of Blankspaces.” an investment it plans to recoup The company will be renting out through rent charged to Blankspaces, work and meeting space in the build- Economic Development Director John ing to entrepreneurs and small busi- Keisler explained. “We’ll get 100% of nesses for a fee, and offer those spaces our investment back over the 10 years to the SBDC and other nonprofit enti- [of the contract],” he noted. ties for free. “I think it’s an excellent The rental rate offered by the partnership,” Pollak said. Renderings FOCUS ON DOWNTOWN LONG BEACH 24 • Long Beach Business Journal • December 17, 2019

Map Of Downtown Long Faces Of Downtown: Jewels Beach Neighborhoods

Long Beach’s preeminent drag queen entertainer and host, pictured at Hamburger Mary’s, helps raise money for numerous organizations every year. (Photograph courtesy of Jewels)

By BRANDON RICHARDSON is in a unique position to assist in lo- Senior Writer cal fundraising efforts. She noted that through her working relationships, she Over the last 21 years, Jewels has so- can connect nonprofit organizations This map depicts the neighborhoods that make up Downtown Long Beach – specifically, it lidified herself as a Long Beach icon and with entertainers and venues to support encompasses the area served by the Downtown Long Beach Alliance, the nonprofit organization champion for LGBTQ+ advocacy, not their causes. She sponsors, organizes tasked with overseeing downtown’s two assessment districts. Within these districts, property only within the LGBTQ+ community and works numerous events annually owners are assessed a fee to pay for services beyond those provided by the city. These include but also through her citywide charitable to benefit The LGBTQ Center Long efforts oriented toward cleanliness and safety, marketing, economic development, events, place- efforts and her work as an entertainer Beach, the AIDS Food Store and other making and more. (Map courtesy of the Downtown Long Beach Alliance) and event host. Long Beach organizations. “I’m a strong believer in giving back This year, the annual Easter Walk, to the community . . . and putting good which Jewels is a part of, raised over out into the world. I think being an ac- $40,000 for the CARE Center at Dig- tive part of our city, not only the culture nity Health St. Mary Medical Center. and arts communities, but also helping Over the years, Jewels has played a key those who need assistance, is super im- role in raising hundreds of thousands of portant,” Jewels said. “It’s not only the dollars for various causes; however, she right thing to do . . . it enhances that doesn’t have the faintest idea of exactly sense of community.” how much. “I don’t keep track of that,” In 1998, when she was 18 years old, she explained. “Most of my fundraising Jewels moved from a small desert town efforts are collaborative. If you’re keep- near Death Valley to Long Beach. Short- ing stats on what you personally raise, ly after the move, Jewels began her work that’s kind of an egotistical move.” as a Long Beach entertainer as part of Jewels has been recognized and the live “Rocky Horror Picture Show” at honored for her efforts, including be- the Art Theatre of Long Beach. ing inducted into the Equality Pla- Now, as one of Long Beach’s pre- za Honor Wall at Harvey Milk Park eminent drag queens and event hosts, in 2018. This year, she was present- having performed and hosted events at ed a key to the city by Mayor Rob- Hamburger Mary’s since 2001, Jewels ert Garcia on December 17. FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 25

Downtown Craft Booze Boom Continues With Expanded Offerings

By BRANDON RICHARDSON the Brewers Association, a nonprofit the same menu as far as dining, but bition have kept craft alcohol at bay in Senior Writer with more than 5,261 U.S. brewery each location has its own brewer that many areas. “[These laws] have never members. The U.S. craft spirits mar- brews basically whatever they want,” been reevaluated to update them to Craft alcohol – brands that are pro- ket is expected to achieve revenues of Diaz said. “I mean, there are five cat- current times,” he said. “They were duced by local or regional operators more than $20 billion by 2023, with a egories that we have to abide by – we written after prohibition and they’ve in smaller quantities than booze gi- compound annual growth rate of 32%, have to have a light, a malty, a fruity/ literally sat for decades.” ants such as Anheuser-Busch or Jack according to a July 2018 report by Re- spicy, something that’s hoppy and In the 1960s and ’70s, the Cali- Daniels – has been growing in popu- search And Markets. something that’s dark. But . . . we fornia wine movement began to pick larity, with an onslaught of new com- In 2018, the U.S. wine market was can brew anything within those con- up steam, which led to the formation panies over the last several years. The worth $70.5 billion, with imported straints.” of a group that was able to lobby and trend did not bypass Downtown Long wine accounting for just under one- This year saw the introduction of chip away at restrictive laws, Navarro Beach, which has makers that offer a third. In 2017, the U.S. hard cider mar- two firsts in the Long Beach craft explained. Today, he said the same is wide variety of inebriating beverages. ket dipped to $470 million from $536 beverage scene: the city’s first distill- happening with craft spirits and beer, “Craft anything ties you closer million in 2016; however, smaller ery in Portuguese Bend and the first making it easier for smaller brands to to the actual person that’s making brands experienced 71% growth over winery in Waters Edge Winery. Por- open craft alcohol production facili- it. If you look at the large company those two years, according to Forbes. tuguese Bend, the brainchild of Lola’s ties in urban areas such as Downtown manufacturers, you don’t know who Local and regional cideries make up Mexican Cuisine and The Socialist Long Beach. Numerous laws over the they are; it’s not local,” Joe Farrier, 25% of total revenues generated by owner Luis Navarro, opened in Sep- last six years have aided entrepre- co-owner of the yet-to-open Fickle- the industry each year, according to tember and currently offers a vodka neurs in opening up shop, including wood Ciderworks at 720 E. Broadway, Statista. and two gins, both of which are dis- Senate Bill 1283, which allowed for said. “Craft is local. You know the in- Downtown’s oldest craft beer pro- tilled on site. Navarro said his team brewpub-restaurant licensee’s to sell dividual. I think in Long Beach that’s ducer is Rock Bottom Restaurant & recently began the process of distill- product brewed onsite for offsite con- a big deal. It’s more about community. Brewery, which opened in 1997 and ing three rums – a Caribbean spiced sumption. When you look at some of these areas brews approximately 800 barrels rum, a white rum and a navy proof Waters Edge Winery opened its where you see a boom of craft bever- (24,000 gallons) of beer annually. rum suitable for Tiki drinks. Future doors in October, offering guests 50 ages, it’s because the people want to Though it is a corporate restaurant plans include whiskey and bitters pro- different wines made from grapes know who is making what they’re con- and brewery with 24 other locations duction. sourced from around the world, all suming.” nationwide, the beer brewed in down- Navarro explained that he thought produced onsite. The winery sources Craft beer is a $27.6 billion per town is unique to Long Beach, Gen- up the concept for Portuguese Bend grapes from Chile, Argentina, Spain, year industry and makes up 24% of eral Manager Johnny Diaz explained. six years ago, but that rules and regu- France, Italy and several U.S. states, the U.S. beer market, according to “All [Rock Bottom locations] have lations dating back to just after prohi- (Please Continue to Page 26)

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(Continued from Page 25) well as traditional cider enthusiasts. to name a few locales. Ficklewood ciders are not artificially “We wanted to offer something sweetened and are gluten free due to very unique from what people are the owners’ own dietary restrictions used to when it comes to wineries, – Enjem is a diabetic and Farrier has wine bars or the food and wine pairing celiac disease. scene,” owner Collin Mitzenmacher “We spent about a year looking at said. “We make everything on site so spots all over Long Beach and almost we can do some fun, different things signed a lease in another area. And such as blending countries or blending then we walked into this building and states, showing that we can be more we were both just floored,” Farrier versatile as an urban winery than hav- said. “The location, the new apart- ing a vineyard out in wine country.” ments opening up, the foot traffic and Waters Edge is a corporate com- the energy are amazing.” pany with 11 franchises – and seven Over the last eight years, Beach- more opening before summer 2020 – wood BBQ and Brewing on the Prom- in 10 states. However, like Rock Bot- enade has become a staple in the tom, each franchise has the freedom Long Beach beer scene, pumping out to experiment and create their own 68,200 gallons of the frothy beverage wines, which must then be approved annually, according to co-owner Ga- by the corporate office. Mitzenmach- briel Gordon. The company expanded Ficklewood Ciderworks, Long Beach’s first cidery, is expected to open in mid-January, according er’s father, Mark, is the director of its Downtown Long Beach craft beer to owners Stefan Enjem, left, and Joe Farrier. (Photograph by Brandon Richardson) operations for the corporation. He presence in 2014 with the Beachwood said the Long Beach site is going to Blendery on Long Beach Boulevard, Company and Whale Face Beer. Altar 25 taps, through which 15 to 17 of its become the flagship location, where though the Blendery’s first beer wasn’t Society is the vision of local real es- own beers will flow. The remaining new franchise owners can learn the released until 2016 due to the longer tate agent Jon Sweeney and his part- taps will be used to showcase other wine-making process and see Waters brewing process at that facility. ner Chris Evans (not to be confused local brewers and for collaborations, Edge in action in the real world. “[Craft beer] is just a better prod- with the movie star). The brewery will Sweeney noted. Operation of the brew- Ficklewood, the city’s first cidery, uct than the mass-produced garbage be on the ground floor of The Mason- pub will be overseen by Eric Johnson is set to open in mid-January in the that Big Beer makes. It shows when ic Temple building at 230 Pine Ave., and David Copley of Auld Dubliner. East Village Arts District, according it is done well and it’s done right, the home of popular wedding venue The vision for Whale Face Beer to owners Farrier and Stefan Enjem. and when it’s done with love,” Gor- The Loft on Pine. Built in 1903, it is is to have a tap room located on the The pair also formed the Long Beach don said. Out of the restaurant space, the oldest original building in Long ground floor of The Linden, a resi- Craft Beverage Guild, a group of craft Beachwood produces anywhere from Beach, according to Sweeney. dential development by Sares-Regis beverage makers who get together to 150 to 200 different beers every year, At full capacity, Sweeney said the Group that opened this year. However, sample each other’s work, share best while the Blendery pumps out about brewpub will be able to produce 2,500 Whale Face owner Brendan Megowan practices, collaborate and create. 40. “Making beer with great ingredi- barrels of beer annually. He said the said he is still putting together a plan “We’re planning to do 10,000 gal- ents and interesting flavors – of course space will have a full liquor license and funding for the tap room, which lons a year but our capacity is about people would rather drink that,” he to accommodate weddings and other will not have a brewing facility on site. double that. The reason for that is in added. events. Sweeney added that Altar So- Currently, Megowan co-ops brewing subsequent years we’re looking for “Long Beach is just a cool city that ciety will not be a full-service eatery, space with Strand Brewing Company growth and distribution out of this people are really engaged in and quite but rather will have counter service in Torrance. location,” Enjem said. “We’re doing a proud of. Beer has always been about with a communal open pizza kitchen, “People just want to experience lot of small batch stuff that we’ll have community, so it was a natural fit for sandwiches and fried foods. something that’s theirs. So when you for a limited time.” us,” Gordon said. City staff was in- “I am a beer guy. I am not going put something in town that is geared The cidery is going to open with strumental in getting Beachwood up to settle for any crap,” Sweeney said. toward the local population, they just around six ciders on tap, including and running, Gordon added, noting “We have been around Long Beach; enjoy being able to have their own the Ficklewood Original that will be- that staff met with him and his archi- we know what’s out there. We know thing,” Collin Mitzenmacher said. come a permanent staple. But the site tects to make sure the team avoided what [Beachwood] produces and we’re “Whether they have their own distill- is equipped with 14 taps to accommo- pitfalls that could delay the permitting going to make sure that we’re on that ery, their own brewery or now their date anticipated production growth, and opening of the business. same level, because I refuse to open own winery, they can really take pride Enjem said, noting that the watering Two future additions to Down- something that’s just not going to be in it because it’s made right here in hole will have ciders that are enjoy- town Long Beach’s craft beverage good.” town. I think that’s what gets people able for beer and wine drinkers, as landscape are Altar Society Brewing Altar Society will have about 20 to excited about [craft beverages].”

Opening in 1997, Rock Bottom Restaurant and Brewery is Downtown Long Beach’s oldest brewery. Collin, left, and Mark Mitzenmacher opened Long Beach’s first winery in October. The urban-wine Though Rock Bottom is a corporate chain, Long Beach General Manager Johnny Diaz, pictured, model does not require a vineyard, but rather sources grapes from around the world the create up said each location brews beer specific to that restaurant. (Photograph by Brandon Richardson) to 50 wines in house. (Photograph by Brandon Richardson) FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 27 Women Business Owners Make Their Mark On The East Village Arts District

By ALENA MASCHKE turing merchandise from three local wom- Senior Writer en-owned businesses. Additionally, the East Village Association recently began holding Over the past few decades, women have quarterly meetings, aimed at connecting made great strides in business ownership. small businesses with resources offered by According to a report by J.P. Morgan Chase the City of Long Beach and the business im- & Co., only 4.6% of small businesses, those provement district, according to Stock. with 500 or fewer employees, were owned “It’s such a [prosperous] time right now by women in 1972. Fast-forward to this year, for collaboration, not just in this neighbor- that number has climbed to 36%, the Febru- hood, but in this city,” Stock explained. And ary 2019 report stated. while there’s still room for the East Village Locally, this trend is especially visible in to grow, she noted that its popularity is clear- the East Village Arts District neighborhood ly on the rise. “The bones are so great here of Downtown Long Beach, which boasts and the location is so great,” Stock said. “It’s many women-owned businesses. “There is harder to find retail space now, because so a group of mostly women business owners many businesses have been setting up and in the [East Village] who are all working establishing their roots here.” together, as volunteers, to help promote the On a sunny afternoon, it’s not unlike- neighborhood,” the East Village Associa- ly that you’ll see Shawna Epps, owner of tion’s vice president of business, Amy Stock, Shine Your Heart Healing, leaning against told the Business Journal. the doorframe of her studio on Elm Avenue. Josy Johnson, owner of A Beautiful California Florist, purchased her store from another woman To promote local businesses, the group Epps said she feels particularly at home in business owner, whose daughter wound up joining Johnson’s shop as an employee. (Photograph started an Instagram account with the handle the neighborhood, on a retail strip that hap- by Brandon Richardson) @EastVillageArtsDistrict. On the account, pens to be rich with women-owned business- trepreneurs, Epps credited chance. “There meditation and other workshops aimed at Stock and her team share photos of store- es. “I love the East Village,” she enthused. wasn’t anyone trying to create that; I think it improving the physical and mental wellbeing fronts as well as information on events, such When asked why this particular area was serendipitous,” she said. At Shine Your of her clients. as the Local Ladies Holiday Market fea- might be especially popular with female en- Heart Healing, Epps offers yoga, guided (Please Continue to Page 28) FOCUS ON DOWNTOWN LONG BEACH 28 • Long Beach Business Journal • December 17, 2019

(Continued from Page 27) As the neighborhood grows economical- ly, so do opportunities for individual businesses to connect, Epps explained. “These systems are being created. More and more people are desiring that, and more things are being put into place where we can all share our voice or have a part in growing the East Village,” she said. “I think we’re just moving into that adolescent phase.” A denser business network in the area, she argued, will be a positive force for the city’s economic progress. “By growing that, all of Long Beach benefits,” Epps said. At the moment, there’s still some room for improvement, according to Maral Malik- yar, owner of Maral Designs, who has worked individually to connect with businesses and organizations in the area. Malikyar said she enjoys working with fellow female business owners like Orsa Modica of Modica’s Deli next door. “As women, we have a different relationship. We’re more comfortable with one another,” she noted. Her recent move to the East Village from San Pedro has brought upon mixed emotions. “Unfortunately, the foot traffic is not what I was expecting,” Malikyar said. While many of the customers at her San Pedro store came from Long Beach, her new location is mostly frequented by tourists and business travelers on their way between the downtown hotels and the convention center. “I would love to Not content with just putting new colors in her clients’ manes, Envy Beauty Studio owner Stephanie Stomp wanted her salon to be a place where local artists could showcase their work as well. The tassels floating above the salon’s ground level were chosen and arranged by event and interior see more locals,” she noted. designer Ingrid Willis. (Photograph by Brandon Richardson) Because of her online retail business and appointment-based services, Janet Schriev- products in, [somewhere] I could do facials,” businesses in the East Village, which could “It just started with a love for wine, love er’s skin care store and spa, Code of Har- Schriever explained. devise strategies for pulling more customers for the community and for this neighbor- mony, doesn’t depend entirely on foot traffic. Because her products, which are sold into the neighborhood. Overall, Schriever hood,” Mesna remembered. In 2009, sensing But she agrees that there’s room for growth. through her company’s website and by na- said so far she has felt welcomed by her fel- that the area was ripe for the business she Still, the neighborhood’s comparably afford- tional luxury retailer Neiman Marcus, con- low entrepreneurs. “Ever since we’ve moved envisioned, she began the process of making able retail spaces are what attracted her to tain the cannabis extract cannabidiol (CBD), in, the community has been extremely sup- her dream a reality. “It just seemed like it was the East Village. “It’s cool, it’s hip, it’s inter- Schriever faced significant obstacles in portive,” Schriever noted. growing to [the point] where it would support esting. But it’s [still] up-and-coming, which establishing her business prior to the 2018 Josy Johnson, owner of A Beautiful Cal- a wine bar,” Mesna said. In April, District makes it affordable,” she explained of her Farm Bill, which legalized the use of CBD ifornia Florist, said she would love to see Wine will celebrate its 10-year anniversary. decision to set up shop in this part of Down- on a federal level. “We had problems with a more tight-knit business network in the Over the past decade, Mesna noted, the town Long Beach. “I like what’s happening everything, from trademarks to banking and neighborhood as well. “That’s what I hope. neighborhood has become safer. “A lot of downtown,” she added. “It’s really starting to payment processing – you name it,” she re- That everybody can come together,” she said. times it’s just women working the floor, turn the corner as far as having more upscale membered. “It’s been a challenge.” When Johnson came to the U.S. from and we feel safe,” she said. The work of the businesses.” With the issue of legality out of the way, Brazil a little less than two decades ago, she Downtown Long Beach Alliance as well as Schriever moved around L.A. County for Schriever was finally able to focus on estab- didn’t speak much English. “The only things the sense of camaraderie and community the better part of three years before settling lishing a storefront location, a journey that I knew how to say when I came here were, among businesses in the area have contrib- on her first retail location on Linden Avenue led her to the East Village in 2018. She said ‘Hi,’ ‘Good Morning,’ ‘Goodbye.’” she re- uted to that sense of safety, she noted. “The and 4th Street. “I was looking for a space she would be interested in becoming part of a membered. But determined to make her community really supports each other,” that I could make my products in, sell my more formalized network of women-owned mark in the world of event planning, John- Mesna said. “People know you and they son began taking classes at California State watch out for you.” University, Dominguez Hills in 2005 and Being part of the community and con- eventually developed a list of clients that necting with the businesses around her is an allowed her to grow her business and add a important mission to Stephanie Stomp, own- retail flower shop. er of Envy Beauty Studio, and she makes a “I love flowers,” Johnson said. “My point of checking in on her fellow East Vil- house has flowers everywhere you go.” After lage entrepreneurs regularly. “I stop by and noticing that the flowers she saw at events she talk to all of my neighbors on the way home.” planned for her clients were lacking in quali- she said. ty, she started her own retail flower business Located in a cream and mint-colored Art on Atlantic Avenue and 5th Street. Running a Deco building on Elm Avenue, Stomp’s salon business hasn’t always been easy, but her love is located just a few doors down from Epps’ for Long Beach has helped Johnson keep her Shine Your Heart Healing, and is one of five chin up. “I feel at home here,” she said. women-owned businesses on the short block. Angela Mesna, owner of District Wine, The number of women leading business- said she too feels a personal connection to es in the area adds to the neighborhood’s Long Beach and the East Village. When the charm, Stomp explained. “It’s really inspir- restaurant and hospitality design firm she ing to me,” she said. “Whenever I feel like I was working for closed its California offices want to give up, I pop by one of my [neigh- in 2008, it was the push Mesna said she need- boring] businesses.” The women often share ed to strike out on her own. After dreaming words of encouragement, a quick ‘Hang in of opening her own business for a while and there!’ or a hug to keep each other motivated. Before settling in at her retail location in the East Village, Code of Harmony owner Janet Schriever eyeing a space in the East Village for two “We’re just a band of sisters here who are try- ran her business from offices in Belmont Shore and Pasadena. (Photograph by Brandon Richardson) years, she decided to give it a shot. ing to support each other,” Stomp noted. FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 29

Sustainable Practices Become Part Of Downtown Playbook

By ALENA MASCHKE encourages staff to attend workshops Senior Writer and meetings on sustainable practices to help them stay up to date on the new- When Long Beach-based archi- est techniques and technologies. “Be- tecture firm Environ Architecture ing architects, we’re always exposed was founded in 1992, the memory of to better ways of doing things,” Burks the 1990 spike in oil prices caused by noted, highlighting workshops offered Saddam Hussein’s invasion of Kuwait by the local chapter of the American was still fresh on American minds. Institute of Architects as an example. Back then, Environ Vice President In addition to creating sustainable Willetta McCulloh remembered, sus- spaces for clients, the company has tainable practices were all about con- taken steps to make its own offices serving energy to help the U.S. become more environmentally friendly. Car- less dependent on foreign oil. pets have been removed to reduce dust, Today, the objective behind sus- thereby reducing the amount of ener- tainable business practices is much gy necessary to clean the office space. broader, but the seed was planted then. Incandescent bulbs have been replaced Since the 1990s, the company has fo- by energy-efficient LED lights. “As a cused on sustainability, both in its own company, it has definitely improved practices and in the spaces it designs our bottom line,” McCulloh point- Under the leadership of Operations Manager Tracee Schmidt and owner Dina Amadril, Long for clients. “All of our design work has ed out. The new-and-improved office Beach Creamery received both the Long Beach Water Department’s Blue Certified badge and the a sustainability, wellness and climate space has benefited employees as well, city’s Green Business certification. (Photograph by Brandon Richardson) change aspect to it,” President and she noted. “It’s just a happier space and Director of Architecture Alan Burks it reduces downtime from being sick.” keep people working where it’s most art’s company is part of the Long pointed out. Most of Environ Architec- Jay Dysart, principal of East Vil- efficient,” Dysart explained. The office Beach Sustainable Business Network. ture’s employees are certified through lage-based JLOOP, said the needs of JLOOP, a web and app development The group meets monthly and aims to the Leadership in Energy and Environ- and preferences of his employees have firm, is located in a LEED Gold-cer- be a resource for businesses hoping to mental Design (LEED) program. played a role in the firm’s transition to- tified building on 4th Street. Dysart improve their practices as they relate One of the companies in Downtown ward more sustainable business prac- noted that he strives to go paperless to sustainability. “It really is about Long Beach that has long had an ex- tices. Staff often work from home, whenever possible. raising the [level] of dialogue in our plicit focus on sustainability, Environ cutting down on car use. “We try to Like Environ Architecture, Dys- (Please Continue to Page 30) FOCUS ON DOWNTOWN LONG BEACH 30 • Long Beach Business Journal • December 17, 2019

Faces of Downtown: Jon Peterson

Implementing water-saving measures at his two Downtown establishments, Pier 76 Fish Grill and The Harbor, was a no-brainer for owner Chris Krajacic: “Why not continue to support the community and what the community is looking for from a sustainability [standpoint]?” (Photograph by Brandon Richardson)

(Continued from Page 29) a little bit different,” she said. “They’re community about sustainable business really thinking about sustainability.” on all fronts,” he noted. “Our city is Some customers even bring their own When P3 Theatre Company founder and Executive Artistic Director Jon Peterson first moved to Long Beach in the 1990, while a student at the University of California, Irvine, just exploding all around us, and it straws and utensils, she recounted. he never ventured downtown. But last year, he started his first theater company at the feels super important for entities like Alternatively, Long Beach Cream- Scottish Rite Event Center in the area’s arts district, where he hopes to serve as a cultur- this to exist and for these conversations ery offers paper straws, the quality al resource for the community. (Photograph by Brandon Richardson) to happen.” of which has improved dramatically, One way to drum up interest in Amadril pointed out. “The first paper By ALENA MASCHKE inaugural lineup, featuring Andrew sustainability is by directly involving straws we introduced, they broke down Senior Writer Lloyd Webber’s classic “Evita” as customers in a company’s efforts to before somebody had even gotten half- well as “Steel Magnolias,” “Sor- conserve and protect environmental way through their milkshake,” Amadril In the world of theater, Jon Pe- did Lives,” “Gypsy” and “A Cho- resources. Long Beach Creamery, a lo- said. “Now they’re getting better and terson is a bit of a self-described rus Line,” to be performed at the cal ice cream manufacturer with three better.” The novelty of bringing your anomaly. A trained actor, Peterson Ernest Borgnine Theater housed in retail locations, including one near the own bowl or using utensils made from also completed a master’s degree Downtown Long Beach’s Scottish Promenade in downtown, has done just alternative materials is appealing to in business administration, and he Rite Event Center. that. Going beyond the city’s ban on some customers. “People are really ap- spent the last decade working in In addition to providing paid Styrofoam food packaging and regula- preciative of us being one of the first the trade show industry. opportunities for professional ac- tions on single-use plastic, leadership [businesses] taking that kind of step,” That’s until one day, his passion tors to perform, Peterson said he’s at Long Beach Creamery decided to Amadril explained. for the stage got the best of him. In eager to play a role in the commu- replace plastic spoons with wooden It will probably be a while until 2018, he quit his job and moved to nity, providing access to the arts ones and encourage customers to bring customers can have their favorite bowl Taiwan for a temporary, six-week to a broad spectrum of people. P3 their own bowls to hold the company’s filled with nearby Pier 76 Fish Grill’s assignment as a musical theater regularly invites volunteers of oth- creamy scoops. creamy clam chowder, but owner Chris teacher. “I loved the [other] job, it er nonprofits, many of whom are “As a business, it’s one of our core Krajacic said he strives to be as sus- was great, but I was ready to get seniors, to attend dressed rehears- values, respecting the earth,” owner tainable as possible. Within the past back into theater,” he said of his als, where they can see the play’s Dina Amadril told the Business Jour- year, Krajacic received the Long Beach decision. final version free of charge. “It’s nal. “People think it’s kind of fun too,” Water Department’s Blue Certified When Peterson returned to my philosophy that I will never she noted. One day, Amadril and her badge for both his seafood restaurant Southern California that same year, deny anyone admission to the the- team hope to offer customers the option and downtown bar. he decided it was the right time ater because they don’t have the of taking home ice cream in their own Getting his newer establishment, to start his own theater company, money,” he explained. The compa- reusable containers as well. “There a bar and restaurant dubbed The Har- something he had long dreamed of ny also provides professional ac- are health department challenges, but bor, certified and up to snuff on en- doing. He began to research regu- tors to other nonprofits for musical we’re trying to see if there are ways to vironmental standards was a chal- lations and best practices for set- theater workshops. work around them or work with them lenge, especially because it’s located ting up a nonprofit theater compa- The dramatic life change has in the future,” Amadril explained. in a historic building. “We took over ny, and a friend told him to get in been worth it, Peterson conclud- Tracee Schmidt, Long Beach a building that had been seriously ne- touch with The Nonprofit Partner- ed. “It’s challenging as heck, but Creamery’s operations manager, said glected,” Krajacic explained. “So it ship. “It’s probably the best choice the fact that I get to spend my days her role with the company presented took us a little more time to get there.” I made in this whole process,” Pe- connecting with people who are a welcome opportunity to put her con- The effort was worth it. “From the terson noted. doing what they do because they cern for the environment to good use business side, it makes sense,” Krajacic In March 2019, Peterson’s P3 love [it]; it just means a lot,” he by implementing eco-conscious busi- said. “It makes sense from a financial Theatre Company announced its said. ness practices. “Being higher up in a standpoint; it makes sense from an ef- company like this one, it gave me the ficiency standpoint.” While he’s not opportunity to try to move forward sure if individual customers are aware with that stuff,” Schmidt said. “And of the city’s certification program and if you have multiple businesses in the specifically seek out businesses that Entrepreneurs like Krajacic, who nesses, industries – they’re really same city, you want to think about what have been certified, he sees a reputa- see a connection between the success micro-environments. And the larger you’re doing, what you’re using, what tional benefit in being a good neighbor of their business and the protection of environment feeds into that,” Burks you’re putting into your products.” and an economic benefit in protect- natural resources, underline a point noted. “[Sustainability] has gone from Clients in Downtown Long Beach ing the marine habitats Pier 76 relies made by Burks: sustainable business simply conserving energy to saving the have been particularly engaged with on, Krajacic noted. “We’re a seafood practices have progressed far beyond world.” the Bring Your Own Bowl program, restaurant and we depend highly on the objective of energy conservation Amadril noted. “The population here is those resources,” he explained. alone. “Our offices, our homes, busi- FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 31

Car Alternatives Grow And Improve In Downtown Long Beach By ALENA MASCHKE which connects Downtown Long Beach Senior Writer with Uptown, entered its first full year of operations in 2019. For those biking north, There’s lots of movement when it comes the 9.5-mile bike path starts at Daisy Avenue to transportation and infrastructure in and 3rd Street in downtown and leads up all Downtown Long Beach, including the reno- the way to Myrtle Avenue and 70th Street in vation of the newly minted Metro A Line, a North Long Beach. “It allows people to en- growing e-scooter program and the planned joy so many exciting neighborhoods in our addition of 17 new battery-electric buses to city, so we [were] excited to finish that,” Beck the Long Beach Transit (LBT) fleet. As a noted. The bike path was completed in De- result, the area’s transit options continue to cember 2018. grow and improve, according to Kraig Ko- jian, president and CEO of the Downtown The city further expanded its bike infra- Long Beach Alliance. structure by making temporary bike lanes on “Even though there’s always room to im- Broadway and 3rd Street permanent, as part prove, I think Long Beach is doing a great of a street resurfacing project. Bus islands, al- job,” Kojian told the Business Journal. “Still, lowing passengers to step onto a bus from el- in Southern California, a lot of folks are evated curbs couched between the new bike married to their cars.” But, he added, “that lanes and the road, were also added to both is one thing we’re overcoming on a step by streets. “Adding the bus islands provides step basis.” good throughput on the bike lanes,” Beck The recent improvements to the oldest line in the Metro Los Angeles system, now dubbed the For Long Beach Transit, the move to- explained. A Line, are not the end of the road for the agency’s efforts to improve the ridership experience, ward a lower-emission fleet has been front Don’t have a bike? No problem. The Communications Manager Jose Ubaldo said. “We are always working with the City of Long Beach to improve the time savings on the Blue Line,” he noted, referring to the line by its previous name. and center this year. The agency’s board of city’s bike share program continues to grow. (Photograph by Brandon Richardson) directors recently approved the purchase of In November, 150 more bikes were added to 14 new battery-electric buses from Chinese bikeshare system, according to Beck, allow- rather than basic colors for new lines.” Using noted, adding that the successes other cities manufacturer BYD, adding to an existing ing the program to expand to Bixby Knolls. a variety of hues or complex naming conven- have seen in embracing multi-modal transit fleet of 10 such buses. The agency is also And there’s more. “Our next bike share ex- tions would potentially create language and options was a testament to that. “The easier it planning to replace three of its traditionally pansion will include e-bikes as well,” Beck visual barriers for passengers, he pointed out. is to access those destinations, the more wel- fueled buses with BYD buses, bringing its foreshadowed. Upgrades to mass transit, expanding coming those communities become,” he not- electric bus fleet to 27 vehicles, once all units E-bikes are also allowed as part of the micro-mobility options and a modernized ed, highlighting the importance of offering have been delivered. city’s micro-mobility program, which gov- fleet for local connections all add value to alternatives to cars. “It’s really just a matter “That’s rolling toward our goal of having erns the implementation of small mobility the downtown area, making it more attrac- of changing our lifestyle, our culture.” a zero-emission fleet, and it gives us the op- devices deployed by private companies in tive to businesses and visitors alike, Kojian portunity to continue phasing out the older the city. Currently, that market is dominated buses – especially the diesel buses,” Michael by e-scooters, with four e-scooter providers Gold, LBT’s executive director/vice presi- currently offering their company’s devices dent of customer relations and communica- in a number of Long Beach neighborhoods, WAREHOUSE SPACE FOR LEASE tions, explained. Formerly used exclusively including downtown. 1416 BURNETT STREET, SIGNAL HILL on the complimentary Passport shuttle route, “All [the pieces are] integrated into over- UNIT E the buses have recently been deployed on the all mobility in Long Beach,” Beck said. “We agency’s 45/46 line between Westside Long have to recognize that we can’t keep adding Beach and Park Estates. [residential] units in downtown and expect The agency also plans to continue and everyone to drive around in single-occu- possibly expand its commuter services to pancy vehicles, because we can’t build more the West L.A. campus of the University of streets. We’re a built-out city.” California, Los Angeles. Gold said the ser- Micro-mobility and other short-distance vice was so successful, LBT began utilizing transit options help residents connect to mass larger buses than initially planned. If the transit, taking them across the region with- service’s popularity continues, he noted, the out ever setting foot on the gas pedal, Beck agency is considering a switch to coach-style explained. In that lane, the renovation and buses to accommodate demand. renaming of the Metro Blue Line constituted “As downtown continues to grow and the biggest change for Long Beach this year. more housing units are coming online, we “The changes made through the project continue to work with the city and other will extend the service line, improve reli- PROPERTY FEATURES: partners to make sure that we’re connecting,” ability, enhance safety systems, and improve ▪ 1,728 Sq. Ft. Warehouse Available with Office / Gold said. frequencies,” Metro Los Angeles Commu- A potential collaboration with the Down- nications Manager Jose Ubaldo said. For Reception town Long Beach Alliance is on the horizon, example, Ubaldo noted, A Line trains now ▪ Large 10 X 14 Roll Up Door according to Gold and Kojian, but details travel all the way through Downtown Long ▪ won’t be released until early next year. Gold Beach during rush hour, instead of turning Located Off of the 405 / Cherry Exit between said LBT is interested in pursuing any pro- back toward Los Angeles at Willow Sta- the 710 & 605 Freeways grams that would allow new and existing tion, as they did prior to the completion of ▪ Minutes from the Long Beach Harbor downtown residents to rely more heavily on the project. Additionally, the transit agen- public transit options instead of cars. “We’re cy worked with the City of Long Beach to ▪ Near the Long Beach & LAX Airports looking into that and hoping to expand some update traffic signals along the line, reduc- ▪ 100 amp, 120V/208V 3-phase partnerships there,” he noted. ing the overall travel time of trains between For those who want to forgo cars and Downtown Long Beach and Los Angeles, LEASE RATE: $1.30 PSF, MG, CAM $0.05 PSF other emission-producing vehicles entirely, according to Beck. Jerry Ristrom the City of Long Beach is creating an ev- And the name change? “Our current Your Entrepreneurial Real Estate Partner. er-expanding network of bike lanes and bike naming convention is inconsistent and not Building Wealth Together. C: (310) 953-1951 [email protected] paths. “I think we had a fantastic year, with a scalable to the needs of L.A. County’s ex- BRE Lic. 01989222 lot of big projects that got done,” Craig Beck, panding transit system,” Ubaldo said. “While director of Long Beach Public Works, said of we have employed both color names and reg- 6621 E. Pacific Coast Hwy., Suite 280, Long Beach, CA 90803 | 562.498.3395 | BRE#01359006 This information contained herein was obtained from third parties, and has not been independently verified By real estate brokers. Buyers and tenants should have his department’s work in 2019. ular names such as ‘Expo Line’ to date, we experts of their choice inspect the property and verify all Information. Real Estate Brokers are not qualified to act as or select experts with respect to legal, tax The Daisy/Myrtle Bike Boulevard, would soon need to choose shades of colors environmental, building construction, soil drainage or other such matters. FOCUS ON DOWNTOWN LONG BEACH 32 • Long Beach Business Journal • December 17, 2019

Iconic Bridge To Debut In 2020

By SAMANTHA MEHLINGER major things is simply roadway safety,” Editor Kenagy said of the new structure. “The new bridge will have three continuous In mid-2020, the new cable-stayed lanes all the way across [in each direc- bridge spanning the Long Beach harbor tion] with safety shoulders on both sides. will open to vehicular and pedestrian So if there is an incident on the bridge, traffic. The $1.467 billion replacement for it’ll be a lot easier for emergency re- the existing Gerald Desmond Bridge will sponse to address that.” create a new icon for Long Beach’s sky- Additionally, the new bridge is less line, improve the transit experience for steep than the existing structure, which port truckers and commuters alike, and makes the roadway safer for the many provide a new vantage point for cyclists truckers carrying goods to and from and pedestrians seeking views of the San the ports, as well as the vehicles around Pedro Bay ports. them, Kenagy explained. “You won’t see The massive project spearheaded by the tremendous speed difference that we the Port of Long Beach has been nearly see today between loaded trucks trying to two decades in the making, according to go up those 6% [steep] grades with cars The replacement for the existing Gerald Desmond Bridge, pictured with a bluish-green arch in the Duane Kenagy, capital programs exec- that are [often] racing to get across the background, is expected to be complete in mid-2020. As depicted here, the new bridge is cable-stayed, featuring 515-foot towers and three lanes of traffic in each direction, as well as a path utive for the Port of Long Beach. “This bridge.” for cyclists and pedestrians. (Photograph courtesy of the Port of Long Beach) was a major undertaking, and obviously In addition to improving the transit there are a lot of people who have been experience for motorists, the bridge will lookout point for travelers along the path. ers above everything down in the port,” involved,” Kenagy said, noting that the feature an added benefit for the commu- Kenagy noted that the City of Long Kenagy observed. He speculated that the project created thousands of construction nity: the Mark Bixby Memorial Bicycle Beach is working to ensure that down- bridge will become a new mainstay in ar- jobs. “There will be appropriate dedica- Pedestrian Path. “The project includes a town’s network of bicycle lanes is con- tistic renderings of the city skyline. tion efforts to recognize the contributions full Class 1 bike lane, which means it’s nected to the bridge’s path. “We’re building a facility that will of all of the folks who worked hard to get fully separated from roadway traffic for The towers of the bridge are 515 feet well serve Long Beach and the commu- this thing built and added to the commu- the entire length of the bridge,” Kenagy tall – the highest structures in the city. nity for decades and decades to come,” nity,” he said, adding that he expects the said. “It will have a four-foot [wide] bike “It’s a beautiful bridge by any standard Kenagy said of the bridge. “It’s got a 100- bridge to open next summer. lane in each direction and a four-foot for bridge architecture. The graceful lines year design life, and I think it’s just going “We had several objectives in design- [wide] separate area for pedestrians.” The of the bridge I think complement the sky- to be a tremendous addition to the City of ing a replacement bridge, and one of the highest point of the bridge will feature a line in the area, [and] that certainly tow- Long Beach.”

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562 - 302 - 1456 [email protected] Published July 2019 WWW.EARTHSTEWARDECOLOGY.COM FOCUS ON DOWNTOWN LONG BEACH Long Beach Business Journal • December 17, 2019 • 33 Carnival Panorama Arrives In Long Beach

The Carnival Panorama is one of the cruise line’s three largest ships to date, with a total of 15 pas- The Panorama features one of Carnival’s signature WaterWorks water parks and Twister Waters- senger decks and 2,004 staterooms. (Photograph by Brandon Richardson) lide, located on the ship’s highest full-sized passenger deck, Deck 12. (Photograph by Brandon Richardson) By ALENA MASCHKE Stein, Carnival expects to carry 650,000 Brewhouse. “One of the things we are bottle on the bow of the ship. “Naming Senior Writer passengers a year from Long Beach going most proud of is the delicious food we offer Carnival Panorama was truly a special forward, “the most of any cruise operator across our fleet,” Duffy noted. moment, and one I will never forget,” she Carnival Cruise Line’s new ship has on the West Coast.” The ship’s christening ceremony was added. “I look forward to sailing on her in arrived in Long Beach. Built at the Fin- Carnival began taking reservations hosted by its godmother, Wheel of For- the future.” cantieri’s Marghera shipyard in Italy, the for trips on the 133,500-ton ship in March tune’s Vanna White. “I’m incredibly flat- The festivities included a return of the 4,008-passenger Panorama was welcomed 2018. Passengers will board the compa- tered and honored to be the godmother Carnival AirShip, a 128-foot-long blimp to its new home port with a christening and ny’s newest ship inside the Long Beach of this ship,” White said, before revealing emblazoned with the line’s “Choose Fun” ribbon cutting ceremony on December 10. Cruise Terminal, a geodesic dome adjacent the ship’s name letter by letter, Wheel-of- tag line and concluded with a fireworks dis- From Carnival’s cruise terminal in Long to Queen Mary Island that once housed Fortune-style, and shattering a champagne play. Beach, the ship will take passengers on Howard Hughes’ Spruce Goose seaplane. week-long voyages to the Mexican Riviera The Panorama will depart for its first full- of Puerto Vallarta, Mazatlán and Cabo San length voyage on December 14, following a Lucas every Saturday. one-time, three-day trip to Catalina Island The Panorama is the cruise line’s first and Ensenada. new ship on the West Coast in 20 years, and Considered a “Vista-class ship,” the was brought in to replace Carnival Cruise’s Panorama is the third ship in that category, Splendor, which could host up to 3,012 pas- which is comprised of the largest ships ever sengers. With the new ship, the company is constructed for the Miami-based cruise increasing its capacity on trips departing line, according to a press release. “Carnival from Long Beach by 33%. Panorama is the perfect name to reflect the “Bookings have remained constant over design inspiration of our Vista-class ships the years as we sail at capacity regardless of providing more venues and opportunities ship or cruise duration,” Fred Stein, Carni- to connect with the sea,” Carnival Presi- val Cruise Line’s vice president of revenue dent Christine Duffy said. planning and deployment, told the Business The ship will be supervised by three EXHIBITION Journal in December 2018. According to Carnival veterans: Captain Carlo Queirolo of Rapallo, Italy; Chief Engineer Nunzio Priolo, a fellow Italian from Catania, Sicily; and Hotel Director Damir Mrsic of Zadar, Croatia. The three will lead a team of 1,450 crew members. 100+ WORKS OF ART That’s the manpower required to maintain and operate a vessel with the plethora of dining and entertainment options offered on the Panorama, from a Cuban-themed bar to the first ever Sky Zone trampoline park at sea. The ship also features two restaurants by celebrity chef and TV-personality Guy Fieri, Burger Joint and Smokehouse

Heaven Purgatory Hell SERVICES

In the ship’s lobby, guests are welcomed Custom Framing with a view of the Panorama Atrium and Bar, Fine Art Appraisals which features a staircase leading to the Carnival’s newest ship features the first ever Estate Liquidations various shops and restaurants located on the Sky Zone at sea, a two-level, 3,000-square fourth and fifth deck. (Photograph by Brandon foot trampoline adventure park. (Photograph 6226 East Pacific Coast Hwy., Long Beach, CA 90803 (562) 856-9800 [email protected] Richardson) by Brandon Richardson) FOCUS ON DOWNTOWN LONG BEACH 34 • Long Beach Business Journal • December 17, 2019

Electing A New 2nd District Representative By SAMANTHA MEHLINGER Editor

After having just secured a new 1st District leader in transit advocate Mary Zendejas in November, Downtown Long Beach has another city council election coming up on March 3, 2020, when residents in the 2nd District have the opportunity to vote for a new councilmember. The district spans the downtown waterfront, including the Port of Long Beach, as well as much of the downtown core and East Village Arts District. The 2nd District is a hub for businesses of all kinds, with a heavy concentra- tion of restaurants and bars, retailers, and tourism-oriented enterprises, as well as service businesses like hair salons and tattoo parlors. It is also home to many nonprofits, venues and art centers, including the Long Beach Museum of Art, Cindy Allen: A former Long Beach Po- Jeanette Barrera: A mental health Jesus Cisneros: A school safety offi- the Museum of Latin American Art, the lice officer who ran the successful Long provider in the field of social work, Bar- cer and construction contractor, Cisneros Queen Mary, the Long Beach Convention Beach-based advertising firm Agency rera also has experience as an auditor in is running on a platform focused on tack- & Entertainment Center and many other ETA until earlier this year, Allen is run- higher education. Her platform is focused ling the issues of high rents, homelessness institutions. ning on a platform focused on communi- on addressing issues associated with and parking, as well as busing to Long The following candidates have com- ty safety, access to affordable housing and homelessness, affordable housing and Beach schools. Learn more on Instagram pleted their registration with the city clerk’s addressing homelessness. Learn more at mass transit. Learn more at jeanettebar- @lbcisneros2020. office. Brief descriptions of their platforms cindyallen.com rera4lbcitycouncil.com were culled from information on their websites and from campaign materials.

Robert Fox: A local businessman and Dr. Eduardo Lara: A professor and Nigel Lifesey: A portfolio accountant, Ryan Lum: A professional Youtuber, property owner, Fox’s campaign is cen- faculty union member at California State Lifesey also cofounded the Urban Soci- music producer and web programmer, tered on “restoring the voice of the peo- University, Long Beach, Lara’s platform ety of Long Beach, a community events Lum’s campaign focuses on affordable ple” by fighting conflicts of interest on the focuses on district beautification and is- firm that provides DJ services. He is fo- housing, renters’ rights, Medicare for city council. He is a vocal opponent of sues related to economic inclusion, ac- cused on improving parks and pedestrian/ all, improving and implementing city- the Broadway Road Diet, and pledges to cess, climate change and housing. Learn cycling mobility, addressing the high cost wide sustainability policies, and “keeping support small businesses. Learn more at more at doctoreduardolara.com. of housing and supporting small business. Long Beach local.” Learn more at Ryan- Foxforcouncil.com. Learn more at lifsey4longbeach.us lum.net. Resources For Downtown Business Owners & Entrepreneurs Downtown Long Beach Alliance Long Beach Area Chamber Of 562-570-7648 Downtownlongbeach.org Commerce Code Enforcement: 562-570-2633 The following organizations Contact: Austin Metoyer, Economic lbchamber.com and city departments provide Development & Policy Manager Contact: Jeremy Harris, Senior Vice Long Beach Economic Development services to assist local business [email protected] President Department owners and entrepreneurs. De- 562-506-2960 [email protected] longbeach.gov/economicdevelopment tails about these services and 562-983-1241 Contact: Seyed Jalali, Economic De- programs, which range from Institute for Innovation & velopment Officer workshops to microloan oppor- Entrepreneurship, CSULB Long Beach Development Services [email protected] tunities and everything in be- csulb.edu/institute-innovation-entre- longbeach.gov/lbds tween, are available at the listed preneurship Planning Bureau: 562-570-6194 Small Business Development Center websites. [email protected] Building & Safety Bureau: longbeachsbdc.org 562-985-5076 562-938-5100 T:10.5 in T:10 in T:14.5 in TOGETHER WE POWER L:14 in LONG BEACH California Resources Corporation is honored to partner with the City of Long Beach and the State Lands Commission to supply affordable, reliable and secure energy for California by Californians.

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