French Toast Sandwich Auto Shipments Begin March 15

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Promotions Thursday, March 11, 2021 French Toast Sandwich Auto Shipments Begin March 15 Beginning Thursday, March 25, 2021, Burger King® restaurants will add the French Toast Sandwich to the menu for a limited time only. The sandwich requires two new items: French Toast and Maple Buttery Sauce. Pre-promo auto shipments begin the week of March 15, and restaurants can opt in to the digital menu board as early as March 22 to begin selling the new sandwich.

Pre-Promo Custom Auto Shipments RSI will ship approximately 2 cases of French Toast and 1 case of Maple Butter Sauce via restaurant-specific custom auto shipments that will arrive on the first and second deliveries the week of March 15. These initial quantities are expected to provide average restaurants with a 14-day supply of sales, based on BKC’s forecast. To view order details, including shipment quantities, access the Managed Orders Tool on RSI Web. You will also receive an email with an RSI Managed Order Report containing promotion-related details specific to your restaurants. In-Promo RSI Managed Orders RSI will manage orders for the two new items until further notice. To monitor RSI managed orders by delivery and request changes to future order quantities, including stopping and resuming shipments, log on to RSI Web and: • Above-Restaurant Leaders – Click on Managed Orders link under the QUICK LINK section • Restaurant General Managers – From Managed Orders section, click on an item to access details or make order quantity changes Key Dates PROMOTION: French Toast Sandwich MONTH: MARCH APRIL MAY Key Promotion Dates: 1 8 15 22 29 5 12 19 26 3 10 17 24 31 Initial Orders to arrive in DCs by 3/10 Initial Auto-shipment - Managed by RSI PROMOTION, DMB opt in 3/22

BKC Forecast – Daily Servings Launch Post-Launch 3/22 – 4/25/21 4/26 – 5/30/21 5 weeks 5 weeks

French Toast Sandwich 9.0 per day 7.2 per day

This RSI NewsBriefs is published for RSI’s Members in the United States including the U.S. BURGER KING® franchise community and Burger King Corporation by Restaurant Services, Inc. 5200 Blue Lagoon Drive, Suite 300, Miami, FL 33126 | Phone: 305.529.3400 | Fax: 305.529.3440 Web: www.rsilink.com | Email: [email protected]

Product Build French Toast Sandwich 2 slices French Toast Bread (NEW) 0.5 oz. Sauce – Buttery Maple (NEW) 1 Sausage Patty OR 1 full slice of Bacon OR 2 slices Black Forest Ham 1 slice American Cheese 2 oz. Egg Mix – Liquid 0.01 oz. Pan Coating Breakfast Wrap To access the plate costs for the new sandwich, log on to RSI Web and from the homepage go to Promotions > National Promotions - Future > Select the 2021 French Toast Sandwich promotion > Select the Blue Plate Cost button under Action or the National Average Plate Cost PDF icon under Related Documents. Average Weekly Case Usage and Auto Ship Quantities During this promotion, a restaurant with average annual sales of $1.4 million can expect the following weekly sales.

Baseline Launch Post-Launch Units per 12/21/20–1/3/21 3/22–4/25/21 4/26–5/30/21 Item Description % Var Case 2 weeks 5 weeks 5 weeks case/week case/week case/week SAUCE BUTTERY MAPLE 288 OZ 0.00 0.14 0.11 New BREAD FRENCH TOAST 144 EA 0.00 0.96 0.77 New EGG MIX LIQUID 28OZ PASTEUR 420 OZ 3.09 3.32 3.28 8% WRAP BREAKFAST 2018 DESIGN 2,500 EA 0.24 0.26 0.26 8% COATING PAN ALL PURPOSE 123 EA 0.14 0.15 0.15 7% HAM SLICED BLACK FOREST 360 EA 0.68 0.72 0.71 7% SAUSAGE PATTY MILD SPICE 160 EA 2.44 2.63 2.59 7% CHEESE SLICED AMERICAN 1600 1,600 EA 2.55 2.59 2.58 1% BACON THICK SLICED RAW IMPR 540 EA 2.84 2.88 2.87 1%

RSI Help Desk For questions or assistance accessing a particular promotion on RSI Web, please contact the RSI Help Desk at [email protected] or 305.529.2123.