Broadcasting a Dec?
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The Fifth Estate D1.0 T E L E V I S I O N C A B L E Broadcasting A Dec? "The success of Geraldo is welcome news:' The Manta Journal 761 in Atlanta, WSB #1 in Denver, !NSA #1 in Detroit, WDIV #1 in Miami, WPLG // 1 in San Francisco, KRON \y IIV.II'If 1973' ZIT9£ v 113MXdW S051 901fl ZZ T Mlp02i S rS-ltlV It N ZS /ACN NIA 44£ßl ZTI4£ /NC MI/Mlle' IN OTHER WORD MARVFLOUS!`` ..,ew World Television presents our all -time fayorite superheroes... ow e r" th Ira NEW WORLD TELEVISION GROUP 16 West 61st Street, 10th floor, New York, NY 10023 (212) 603 -7713, Telex: 428443 LCA, Fax: (212) 582-5167 All Marvd Comics Characters: TM & x_1987 Marvel Entertainment Group, Inc. All Rights Reserved. NATIONAL ADVERTISING SALES HANDLED BY TELETRIB (212) 750-9190 Hitch a ride on a proven winner! Number one in family one hour programs, HIGHWAY TO HEAVEN is quality entertainment the coun- try has taken to heart. It's everything you need to pave the way to programming success! NEW WORLD TELEVISION GROUP French Victor and Landon Michael Starring ( r Whey Do Radio Station Tow Call Americom? Americom closed over 80 percent of the listings we accepted in 1985 and 1986. Americom is consistently able to get high prices because we understand radio station values. Ask the former owners of WLIF(FM) Baltimore ( $25,000,000 cash), KIXL/KHFI Austin ( $25,000,000 cash), WSIX(AM/FM) Nashville ( $8,500,000), and KAPE/KESI San Antonio ( $9,270,000 cash). "Americom understands financing better than any brokerage company I know." Steve Hicks With 12 major radio transactions not closing in January and February of this year, under- standing financing at the brokerage level is critical to a successful closing. Americom understands financing and closed all of our 1986/1987 transactions. Americom knows the serious, capable buyers. Like George Duncan, John Gambling, Mac Tichenor, Bob Duffy and Marty Greenberg, Alan Beck, Al Kaneb, Tom Stoner, and Kerby Confer-all found at least one of the radio stations they were looking for through Americom. Americom concluded radio station sales in over 50 percent of our transactions with 3 or less buyer contacts. When confidentiality is a must, Americom knows the buyers for your station and does not have to shop, as many brokers do. Americom gets the job done right .. Ask Dick Oppenheimer, Rob Dyson, Zbm Joyner, Jerry Atchley, Alan Beck and Art Kern or any of the many station owners we have served. Call for a confidential exploratory look how we might be able to assist A,l9ERlC nM17 Radio Station Brokerage & Financing 11311 Cain nccticut Aven uc. Suite 500 wash ington, U(. 211030 (202) -3- -9000 AIR UNIVERSITY LIBRARY VOI. 113 No. 23 MAXWELL AIR FORCE B,`" Y ll. AIR FOR Broadcasting z Dec 7.)-- Getting set for Reagan- Gorbachev summit... page 35. Capital Hill marches ahead on fairness /fee front... page 38. Cable's programing push in Anaheim... page 39. SUMMIT COVERAGE D Thousands of domestic and Brokaw's job description -interview world leaders and foreign press descend upon Washington for discuss issues with presidential candidates -but last Reagan- Gorbachev summit-media event some week's assignments put both anchor and network in officials describe as "totally unprecedented" in U.S. prime time spotlight, breaking news and making it. PAGE 35. PAGE 91. CABLE PUSH Industry leaders greet more than NEW ENTRY o CBS This Morning, network's latest 8,000 gathered at Western Cable Show in Anaheim, effort in creating morning news and information show, Calif., with news that cable's future is in programing. debuts, this time under control of CBS News. Affiliates PAGE 39. like what they see so far. PAGE 93. IN THE WINGS Month before its Jan. 9 official launch. American Public Radio's Good Evening: BIG BUY o Gannett Co. raises its TV station total to 10 From Minnesota with Noah Adams-successor to with agreement to buy two Harte -Hanks TV stations for A Prairie Home Companion -gets mixed reviews $155 million. PAGE 94. after national preview. PAGE 56. REMOTELY POSSIBLE D NBC News has contracted with TO BE A BROKER o Moving behind scenes, station British company to develop Fifth Estate's first "robotic" brokers have worked for, and reaped benfits from, studio cameras, making it possible to operate recent boom in station trading. This special report cameras directly from control room. PAGE 96. by BROADCASTING staff writer, Scott Fitzpatrick, surveys cross -section of brokers -providing histories of their BUYING HIS TIME DMB &BS Irwin Gotlieb has respective companies, and forecasts for 1988. PAGE combined an interest in computers with a knack for 67. buying television time to become one of the best in his BROKAW BLITZ D It may be written in NBC anchor Tom business. PAGE 119. Business 94 Fifth Estater 119 The Media 100 Stock Index 90 Cablecastings 52 For the Record 102 Monday Memo 28 Syndication Marketplace ... 64 Changing Hands 101 In Brief 120 On Radio 56 Technology 96 Closed Circuit 9 In Sync 97 Open Mike 26 Where Things Stand 10 Datebook 24 Journalism 91 Riding Gain 60 Editorials 122 Law & Regulation 46 Satellite Footprints 98 Fates & Fortunes 115 Masthead 30 Special Report 67 INDEX TO ADVERTISERS: Richard A. Foreman Associates, 56 0 Samuael Goldwyn Television, 12 -13 0 Greyhound Financial Corp., 102 o GTE Spacenet, Third Cover u Hanna -Barbera Productions, 47 o Harmony Gold, 91. 93, 95,97 o Hearst Corp., The, 8 o Ted Hepburn Co., The, 101 D Hogan - Feldmann, Inc., 85 0 Interep Broadcast Financial Services, 72 o ITC Entertainment, 48 -49 D Kozacko -Horton Co., 80 o H.B. La Rue, 85 o Leibowitz & Spencer, 82 D Lorimar, 11 D Mahlman Co., The, 69 D R.A. Marshall & Co., 83 D MCA TV, 20 -21, 89 0 Media Venture Partners, 77 0 Medstar Communications, Inc., 23, 25 0 Morgan Stanley & Co., Inc., 103 0 NBC Radio, 34, 59 0 New World Television Group, Second Cover /3, 4 -5 0 Orbis Communications, 51, 53 o Orion Television Syndication, 43. 44 -45, 61, 62 -63 o Otani, 19 D Accu -Weather, 10 D All American Television, 31 0 American Legion, The, 14 0 Americom, 6, 660 Ampex, 55 o John Bayliss Broadcast Foundation, The, 99 0 Blackburn & Co., Inc., 65,100 D Frank Boyle & Co., 75 D Broadcast Investment Analysts, Inc.. 74, 78 D CBS Radio Representatives, 58 0 Chapman Associates, Fourth Cover o Donald K. Clark, Inc., 84 o Classified Ads, 108 -114 o Columbia/Embassy Television, 27, 29 o Communication Resources Unlimited, Inc., 87 o Communications Equity Associates, 73 o Communications Partners, Ltd., 76 o Conus Communications, 16-17 o R. C. Crisler & Co., Inc., 68 o Craig L. Culp. 80 o Charles C. Earles & Associates, Inc., 87 o Federal Publications, Inc., 22 D First Banks, 81 D First Communications Capital, 74o Norman Fischer & Associates. Inc., 79 D Milton Q. Ford & Associates, 86 o Panasonic Broadcast Systems Co.. 32 -33 0 Professional Cards, 107 o Radio Advertising Bureau, 57 0 Radio- Television News Directors Assn., 18 D Cecil L. Richards, Inc., 71 o William B. Schutz, Jr., 86 o Services Directory, 106 o Gordon Sherman Associates, Inc., 85 Howard E. Stark, 76 o State Farm Insurance, 105 o Joe Sullivan & Associates, Inc., 115 o Sun Radio Network Corp., 60 o TeleRep, Inc.. 15 o Pat Thompson Co., 70 o Tillinghast Reid & Co., 24 o Edwin Tornberg & Co., Inc., 88 0 Tribune Entertainment Co., Front Cover -class postage paid at Wasi Broadcasting (ISSN 00072028) s published 52 Mondays a year by Broadcasting Publications, 1705 DeSales Street, NW Washington. D C 20036 Second three years $190 Canadian and and additional offices. Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $70. two years $135. O Cablecasf ing other international subscribers add $20 per year. U.S. and possessions $235 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually Broadcasting full Microfiche of Yearbook $105 Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm. year $55). 1705 DeSales Broadcasting s available from Bell 8 Howell. Micro Photo Division, Old Mansfield Road, Aboster, Ohio 44691 ($37yr ). Postmaster please send address corrections to Broadcasting. St.. N.W. Washington. D.C. 20036. It was the year of Pulitzer, Peabody and National Magazine awards for our Magazines, Newspapers, Books /Business Publishing and Broadcasting Groups. It was the year Presidents Jimmy Carter and Gerald R. Ford, along with many other prominent Americans, expressed their thoughts about The Presidency and The Constitution in a historic TV series brought to you by our company, It was the year our 14,000 employees celebrated with advertisers, suppliers and community leaders at parties and receptions held in cities and towns across the country. It was the year of our Centennial -100 years of making communications history, And we pledge to continue this tradition of excellence in our next 100 years. The Hearst Corporation 1887 /00 Years of Making Communications History 1987 HEARST IS MORE THAN 135 BUSINESSES INCLUDING MAGAZINES, BROADCASTING, NEWSPAPERS, BOOKS, BUSINESS PUBLISHING AND CABLE COMMUNICATIONS. Homes MAGAZINES Colosal Connoisseur Cosmopolitan Country Living Esquire Good Housekeeping Harpers Bazaar House Beautiful Motor Boating 8 Sailing Popular Mechanics Redbook Sports Afield Town 8 Country National Magazine Co.. Ltd. (United Kingdom) Magazine Distribution Eastern News Distributors Communications Data Services International Circulation Distributors Periodical Publishers' Service Bureau TV BROADCASTING Stations WBAL- TTBalumore. MD WCVB -TV, Boston.