Bogus Basin Must Be a Sustainable Business: As Such, Future Operations Will Seek To

BOGUS BASIN’S “BEYOND 75” FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION BOGUS BASIN’S “BEYOND 75” FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION

WHY WE ARE HERE

WHAT TO LOOK AT

• Analysis: »» Community Support

»» Context + Site Analysis

»» Facilities + Operations

»» The Market

• Opportunities: »» Site and Facility Improvements

»» Activities, Programs and Events HOW TO COMMENT

Take the survey at http://www.bogusbasin.org

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Bogus Basin Beyond 75 Survey ANALYSIS: Question Data Individual Ü t responses INITIAL COMMUNITY INPUTSummaries Trends U Responses 1804

Page 3 6/8/2015 7/21/2015

Q11 26 views

What activities do members of your household currently participate in at Bogus Basin?

Answered: 1,632 Skipped: 172 Need insights? BOGUS BASIN BEYOND 75: SurveyMonkey has dozens of expertly designed survey templates. INITIAL SURVEY RESULTS ski / snowboard Sign up FREE or Learn more

Who responded to the survey? nordic ski

What activities do they participate in? snowshoe

What do they enjoy most about Bogus Basin’s mountain bike existing facilities, terrain, activities, events & trail run programs?

hike

disc golf

horseback ride

music / cultural events

I do not participate ...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

ski / snowboard 92.65% 1,512 nordic ski 27.14% 443 4 snowshoe 15.20% 248

mountain bike 44.36% 724

trail run 12.32% 201

hike 43.26% 706

disc golf 9.62% 157

horseback ride 1.23% 20

music / cultural events 16.73% 273

I do not participate in any activities at Bogus Basin 2.45% 40

Total Respondents: 1,632

Comments (79)

Q12

What do you enjoy most about Bogus Basin in terms of its existing facilities, terrain, activities, events, and programs?

Answered: 1,321 Skipped: 483 What opportunities do you see for Bogus Basin to enhance its current facilities, activities/events, and programs? Please share all of your ideas!

Answered: 1,220 Skipped: 584

Updated facilities. wifi in lodges. More developed mtb trails. 7/21/2015 9:59 AM

Possibly parking lot paving to reduce muddiness:) 7/20/2015 9:48 PM

Most of the ski runs are not directly on the fall line which makes for a weird skiing experience. Access to steeper terrain would be the largest draw for us, Its a great beginner mountain, but gets boring once you are more advanced. 7/20/2015 6:10 PM

Snow making. Got to have snow! 7/19/2015 6:54 PM

fix the road up so its not so hard to get there extend cheap passes to purchase for christmas 7/18/2015 7:20 PM

summer water activity 7/18/2015 2:51 PM ANALYSIS: Summer activities facilities for events and groups

INITIAL COMMUNITY INPUTQ15

Do you support the concept of enhanced summer recreation facilities, activities/events, and programs being operated at Bogus Basin?

Answered: 1,610 Skipped: 194 What opportunities do you see for Bogus Basin to enhance its facilities, activities/events, and programs?

Facilities Top themes for winter: 1. Snowmaking 2. Lodge upgrades (restroom improvements were frequently mentioned) 3. Improved/expanded food offerings, Activities 4. Road/parking lot improvements 5. Brush-cutting

Top themes for opportunities in summer:

Events 1. Mountain biking activities, events & programs 2. More overall activities (music, events, developed activities – i.e. zipline, alpine slide) 3. Camping/overnight accommodations

Programs

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yes No Neutral

Yes No Neutral Total

Facilities 80.20% 3.32% 16.48% 5 1,280 53 263 1,596

Activities 84.63% 2.13% 13.25% 1,354 34 212 1,600

Events 81.42% 2.26% 16.32% 1,297 36 260 1,593

Programs 76.96% 2.42% 20.62% 1,209 38 324 1,571

Q16

Are there features of Bogus Basin that you ANALYSIS: PUBLIC AGENCY COORDINATION

SKI AREA RECREATIONAL OPPORTUNITY BOISE NATIONAL FOREST (BNF) FOREST HEALTH – DWARF MISTLETOE ENHANCEMENT ACT

THE FOREST PLAN

6 LEGEND 9 DEER POINT 1 GUEST ARRIVAL Potential for summer operation Great visibility of base area SUP Existing Requires FS permitting (NEPA) Designate drop o / parking area Boundary Trail DEER POINT Provide waynding to other facilities (7,070’) (Nordic, Pioneer, etc…) Parcel Ski Patrol Boundary TRAILS, TRAILS, TRAILS P Parking Lot & FOREST ROADS Existing Trail 10 Great network of trails and roads 2 BEGINNER EXPERIENCE Other Yurt Provide waynding + destinations Beginner experience is KEY! Forest Service Alpine DEER POINT EXPRESS Relocate conveyors to improve beginner trail Benet from visitors using F&B and activities SUP Boundary

Amphitheater S

Road h SHOWCASE CHAIR a Locate learning area (conveyors) near bottom terminal

k e

s e U r a p of Morning Star Existing Disc Golf Existing t Tra c R p a c e C k w i Course Area t d r

o e g R Upgrade Coach Lift to a quad with loading carpet

Building PRIVATE LAND OWNERSHIP h i g e d 11 g S u g

Encompasses both base areas N e L a Key View Area W n

Great opportunity for recreation d

’

s w

activities (non-FS) M bi erse m SNOW TUBING a n v o C ra a 3 T j

Great connection with Morning Star lift k S o t

e ew Needs more snowmaking capacity

r a r t ’ SUP Boundary Cascade s Develop lanes for increased guest capacity

B s

o Bowl l Upper Nugget d MORNING STAR LIFT a Norths Shindig e lop Coach’s 12 L e

M Upgrade to full capacity xed grip o Corner

o w

b e

r Fundsy Lower Nugget Improve bottom terminal location m

R a Carpet i M d GUEST SERVICES Potential for summer operation g COACH 4 e Improve restroom facilities Sunset Easy Improve childcare area Rider n o w Se TUBING HILL Update rental eet y D c Mary’s Ridge a o Tubing Hill W n y d s a C P E h B a o n g c u e s C re SIMPLOT BASE AREA Tiger ek 5

Sunshine Trail L o Ample at area/space for activities & events w P

r Improve character of lodge buildings

i Wildcat o Minor upgrades/renovations ne e P Liberty r Improve hardscape/landscaping character

r for summer visitors e a Lightning c t S n a Expand outdoor seating areas h C g S o C n

n i t u n

n s n

a e r

L s o h c LuLu S t i i o l PINE CREEK EXPRESS M v n er C e r Q P a u b C

i e

n a e n NORDIC LODGE AREA

T t 6 r a SHAFER BUTTE T v r Multi-use building e a r c U se (7,590’) k p pe Base for summer camps r P P io Base for winter environmental programs n ee r

Inspiration PIONEER LODGE AREA ercup 7 tt T Bu ra Great location for wedding & Up e il per Paradis N Hi gh Injun Joe i corporate events T BITTERROOT CHAIR tr gh Paradise ra o G ou M v S B oo n k

de e k i r c l Private out parcel [not owned by Bogus Basin] i SUPERIOR EXPRESS

d s c e t t

- e a a e P e r p a r

y r

r T T r

a for future development [by others]

d t H i t

s o o e a a

C C l

C TempestUpper l

u o l B

P Upper e

a t Upper w

e - a

ra O Triumph g

g d s

i Bonanza Hawk Night d s i

e a

o n

E Majestic C L

t Upper r L War Eagle a T Upper a Bear r z

a W SUP Boundary Matchless y Paw c k M

s a

s r e Tempest hl Lower y P tc

k a M

w a r

h e

t o

SHAFER BUTTE m

13 i

g r

Terrain between peak and T N

e Simplot base area is southern facing e S nooz r w e w e

o l o

L g L

Lift access from Simplot base area a

is expensive r a

W VIEWS

r 8 e w Long range views abound o Comeback L

Superior Opportunity to create destination at r ANALYSIS: SNOWMAKING Sunbeam le 14 gg SUP Boundary Must identify critical path to improvements Smu prominent view points OPPORTUNITIES AND CONSTRAINTS System to be analyzed by independent engineer

August 2015

Contour Interval = 25 Feet 0 600 1200 2400 Feet North

7 ANALYSIS: FACILITIES + OPERATIONS

EXISTING WINTER OPERATIONS

Lifts Terrain 10,000 8,743 Comfortable Carrying Capacity (Ccc) 9,000 8,000 Terrain Density 7,000 Resort Balance 6,000 5,075 4,889 5,000 4,710 4,509 4,000 GUESTS 3,000 2,000 1,000 - Lift Network Alpine Trail Guest Services Food Service Parking Capacity Capacity Capacity Seat Capacity Capacity

CAPACITIES

8 ANALYSIS: FACILITIES + OPERATIONS

EXISTING SUMMER OPERATIONS Mountain Discovery Camp Pioneer Road Hill Climb Amphitheater Concerts Freakin Fast Marathon Other Activities

9 ANALYSIS: FACILITIES + OPERATIONS

INDUSTRY BENCHMARKING

For purposes of conducting a “high elevation” evaluation of ski area performance, there are industry. five key metrics that are used throughout the ski Skier Visits Revenue per skier Visit Profit per Visit Other Operating Revenue Pricing Structure

10 ANALYSIS: FACILITIES + OPERATIONS

FOUNDATION FOR THE FUTURE: THE BOGUS BASIN VISION AND MISSION

VISION

To be the most treasured and best supported community asset in the Treasure Valley

MISSION

Bogus Basin engages the community to provide accessible, affordable and fun year-round mountain recreation and education

11 ANALYSIS: FACILITIES + OPERATIONS

THE BOGUS BASIN BRAND An Economic Engine A Multi-Season / Multi-Generational Destination A Sponsor And Outlet For A Healthy Lifestyle An Outdoor Learning Center Gives To The Community In Many Ways Forward Looking

12 ANALYSIS: MARKET ASSESSMENT

MARKET OPPORTUNITIES

Reasons to visit. Key markets. Rebound. Complementary things to do. Traditional vs. developed recreation. Summer vs. winter visitation.

13 ANALYSIS: MARKET ASSESSMENT

VISITATION POTENTIAL

Top-Rated Attractions In Idaho. Limited Mountain Resort Competition. Boise Population Growth. Boise Tourism. Boise Parks & Recreation. Proximity.

14 APPROACH AND THEME

Bogus Basin is first and foremost a community resource.

Members of the community: Bogus Basin must be a sustainable business: As such, future operations will seek to:

• “Preserve the old” while “developing the new”; • Focus on mountain recreation that supports a • Visit Bogus Basin in the winter and in the healthy and active lifestyle; summer; • “Weatherproof” against the variability of winter conditions; • Preserve the scenic beauty of Bogus Basin; • Enjoy the community feel/family friendliness, proximity, and affordability of the facility; • • Practice environmental stewardship through and sustainability best practices. the implementation of programs focused on • Would like improvements to the winter Manage operational costs through efficiency conservation and sustainability. operations; • Explore opportunities for increased revenue generation. • Maintain and enhance the community use of • Are very interested in additional recreation- based activities. the facility; • Balance community use and additional tourism visitation that will provide the

viability of the operation. necessary revenue for continued financial Bogus Basin. A community playground for multi-season recreation that fosters active, healthy lifestyles and outdoor learning. A hometown favorite. Boise’s backyard.

15 OPPORTUNITIES OPPORTUNITIES: FACILITY IMPROVEMENTS

Snowmaking. Lift Upgrades/Replacements. Improve Beginner Terrain. Erosion Control. Day Lodges. Rental Department. First Impressions.

17 OPPORTUNITIES: ACTIVITIES

Based upon the site conditions and the location of private land, BBRA is in an enviable position to offer many forms of recreational activities out of the Simplot base area and the Pioneer base area.

18 OPPORTUNITIES: ACTIVITIES

Alpine Coaster (yr. round operation) Zip Line Climbing Wall

Canopy Tour Hiking Trails Snowflex Ski and Snowboard Area

19 OPPORTUNITIES: ACTIVITIES

Aerial Adventure Course Fun Zone area with family activities (Ropes courses (low and high)) Mountain Boarding (Euro-bungy, panning for gold etc.)

Downhill Disc Golf Summer Tubing Segway Tours

20 OPPORTUNITIES: ACTIVITIES

Lift-served Mountain Biking Snow Biking (fat bikes) Bike Park (pump track, skills area)

Cross Country Mountain Biking

21 OPPORTUNITIES: PROGRAMS

Future programming at Bogus Basin should consider the continuation and growth of existing programs augmented by new offerings that utilize the expanded range of activities. Future programs should build on the relationship with Boise Parks & Recreation department.

22 OPPORTUNITIES: PROGRAMS

Kids Programs: day camps Kids Programs: outdoor recreation Kids Programs: skills classes

Adult Programs: team building Adult Programs: fitness Adult Programs: skills classes

23 OPPORTUNITIES: EVENTS

The existing events and festivals attract solid visitation. They also sell F&B, and give more people a reason to visit the mountain. As is the case at Bogus Basin, large or smaller scale events are often used as the initial “anchor” for summer visitation, allowing a temporary “scale up” the operation for the duration of the event. As the resort grows, these “part-time” activities may become full-time.

24 OPPORTUNITIES: EVENTS

Outings: team building, skills classes Races Special Events

Festivals: recreation-oriented, food/drink Mountain Biking,Train Running Weddings/reunions, Meetings, Adventure Races Fundraisers/awards

25 BOGUS BASIN’S “BEYOND 75” FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION