BOGUS BASIN’S “BEYOND 75” FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION BOGUS BASIN’S “BEYOND 75” FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION WHY WE ARE HERE WHAT TO LOOK AT • Analysis: » Community Support » Context + Site Analysis » Facilities + Operations » The Market • Opportunities: » Site and Facility Improvements » Activities, Programs and Events HOW TO COMMENT Take the survey at http://www.bogusbasin.org Prepared by: ANALYSIS Pro Sign Up Sign Up FREE Sign In Bogus Basin Beyond 75 Survey ANALYSIS: Question Data Individual Ü t responses INITIAL COMMUNITY INPUTSummaries Trends U Responses 1804 Page 3 6/8/2015 ­ 7/21/2015 Q11 26 views What activities do members of your household currently participate in at Bogus Basin? Answered: 1,632 Skipped: 172 Need insights? BOGUS BASIN BEYOND 75: SurveyMonkey has dozens of expertly­ designed survey templates. INITIAL SURVEY RESULTS ski / snowboard Sign up FREE or Learn more Who responded to the survey? nordic ski What activities do they participate in? snowshoe What do they enjoy most about Bogus Basin’s mountain bike existing facilities, terrain, activities, events & trail run programs? hike disc golf horseback ride music / cultural events I do not participate ... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses ski / snowboard 92.65% 1,512 nordic ski 27.14% 443 4 snowshoe 15.20% 248 mountain bike 44.36% 724 trail run 12.32% 201 hike 43.26% 706 disc golf 9.62% 157 horseback ride 1.23% 20 music / cultural events 16.73% 273 I do not participate in any activities at Bogus Basin 2.45% 40 Total Respondents: 1,632 Comments (79) Q12 What do you enjoy most about Bogus Basin in terms of its existing facilities, terrain, activities, events, and programs? Answered: 1,321 Skipped: 483 What opportunities do you see for Bogus Basin to enhance its current facilities, activities/events, and programs? Please share all of your ideas! Answered: 1,220 Skipped: 584 Updated facilities. wifi in lodges. More developed mtb trails. 7/21/2015 9:59 AM Possibly parking lot paving to reduce muddiness:­) 7/20/2015 9:48 PM Most of the ski runs are not directly on the fall line which makes for a weird skiing experience. Access to steeper terrain would be the largest draw for us, Its a great beginner mountain, but gets boring once you are more advanced. 7/20/2015 6:10 PM Snow making. Got to have snow! 7/19/2015 6:54 PM fix the road up so its not so hard to get there extend cheap passes to purchase for christmas 7/18/2015 7:20 PM summer water activity 7/18/2015 2:51 PM ANALYSIS: Summer activities facilities for events and groups INITIAL COMMUNITY INPUTQ15 Do you support the concept of enhanced summer recreation facilities, activities/events, and programs being operated at Bogus Basin? Answered: 1,610 Skipped: 194 What opportunities do you see for Bogus Basin to enhance its facilities, activities/events, and programs? Facilities Top themes for winter: 1. Snowmaking 2. Lodge upgrades (restroom improvements were frequently mentioned) 3. Improved/expanded food offerings, Activities 4. Road/parking lot improvements 5. Brush-cutting Top themes for opportunities in summer: Events 1. Mountain biking activities, events & programs 2. More overall activities (music, events, developed activities – i.e. zipline, alpine slide) 3. Camping/overnight accommodations Programs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Neutral Yes No Neutral Total Facilities 80.20% 3.32% 16.48% 5 1,280 53 263 1,596 Activities 84.63% 2.13% 13.25% 1,354 34 212 1,600 Events 81.42% 2.26% 16.32% 1,297 36 260 1,593 Programs 76.96% 2.42% 20.62% 1,209 38 324 1,571 Q16 Are there features of Bogus Basin that you ANALYSIS: PUBLIC AGENCY COORDINATION SKI AREA RECREATIONAL OPPORTUNITY BOISE NATIONAL FOREST (BNF) FOREST HEALTH – DWARF MISTLETOE ENHANCEMENT ACT THE FOREST PLAN 6 LEGEND 9 DEER POINT 1 GUEST ARRIVAL Potential for summer operation Great visibility of base area SUP Existing Requires FS permitting (NEPA) Designate drop o / parking area Boundary Trail DEER POINT Provide waynding to other facilities (7,070’) (Nordic, Pioneer, etc…) Parcel Ski Patrol Boundary TRAILS, TRAILS, TRAILS P Parking Lot & FOREST ROADS Existing Trail 10 Great network of trails and roads 2 BEGINNER EXPERIENCE Other Yurt Provide waynding + destinations Beginner experience is KEY! Forest Service Alpine DEER POINT EXPRESS Relocate conveyors to improve beginner trail Benet from visitors using F&B and activities SUP Boundary Amphitheater S Road h SHOWCASE CHAIR a Locate learning area (conveyors) near bottom terminal k e s e U r a p of Morning Star Existing Disc Golf Existing t Tra c R p a c e C k w i Course Area t d r o e g R Upgrade Coach Lift to a quad with loading carpet Building PRIVATE LAND OWNERSHIP h i g e d 11 g S u g Encompasses both base areas N e L a Key View Area W n i Great opportunity for recreation d d o o ’ s w activities (non-FS) M bi erse m SNOW TUBING a n v o C ra a 3 T j Great connection with Morning Star lift k S o t e ew Needs more snowmaking capacity r a r t ’ SUP Boundary Cascade s Develop lanes for increased guest capacity B s o w w o Bowl l Upper Nugget d MORNING STAR LIFT a Norths Shindig e lop Coach’s 12 L e M Upgrade to full capacity xed grip o Corner o w b e r Fundsy Lower Nugget Improve bottom terminal location m R a Carpet i M d GUEST SERVICES Potential for summer operation g COACH 4 e Improve restroom facilities Sunset Easy Improve childcare area Rider n o w Se TUBING HILL Update rental eet y D c Mary’s Ridge a o Tubing Hill W n y d s a C P E h B a o n g c u e s C re SIMPLOT BASE AREA Tiger ek 5 Sunshine Trail L o Ample at area/space for activities & events w P e r Improve character of lodge buildings P i Wildcat o Minor upgrades/renovations ne e P Liberty r Improve hardscape/landscaping character r for summer visitors e a Lightning c t S n a Expand outdoor seating areas h C g S o C n n i t u n n s n a e r L s o h c LuLu S t i i o l PINE CREEK EXPRESS M v n er C e r Q P a u b C i e n a e n NORDIC LODGE AREA T t 6 r a SHAFER BUTTE T v r Multi-use building e a r c U se (7,590’) k p pe Base for summer camps r P P io Base for winter environmental programs n ee r Inspiration PIONEER LODGE AREA ercup 7 tt T Bu ra Great location for wedding & Up e il per Paradis N Hi gh Injun Joe i corporate events T BITTERROOT CHAIR tr gh Paradise ra o G ou M v S B oo n k de e k i r c l Private out parcel [not owned by Bogus Basin] i SUPERIOR EXPRESS d s c e t t - e a a e P e r p a r y r r T T r a for future development [by others] o d t H i t s o o e a a C C l t C TempestUpper l u o l B P Upper e a t Upper w e - a ra O Triumph g g d s i Bonanza Hawk Night d s i e a o n E Majestic C L a t Upper r L War Eagle a T Upper a Bear r z a W SUP Boundary Matchless y Paw c k M s a s r e Tempest hl Lower y P tc k a M w a r h e H p w t o SHAFER BUTTE m L h u 13 i g r i Terrain between peak and T N r r e Simplot base area is southern facing e S nooz r w e w e o l o L g L Lift access from Simplot base area a E is expensive r a W VIEWS r 8 e w Long range views abound o Comeback L Superior Opportunity to create destination at r ANALYSIS: SNOWMAKING Sunbeam le 14 gg SUP Boundary Must identify critical path to improvements Smu prominent view points OPPORTUNITIES AND CONSTRAINTS System to be analyzed by independent engineer August 2015 Contour Interval = 25 Feet 0 600 1200 2400 Feet North 7 ANALYSIS: FACILITIES + OPERATIONS EXISTING WINTER OPERATIONS Lifts Terrain 10,000 8,743 Comfortable Carrying Capacity (Ccc) 9,000 8,000 Terrain Density 7,000 Resort Balance 6,000 5,075 4,889 5,000 4,710 4,509 4,000 GUESTS 3,000 2,000 1,000 - Lift Network Alpine Trail Guest Services Food Service Parking Capacity Capacity Capacity Seat Capacity Capacity CAPACITIES 8 ANALYSIS: FACILITIES + OPERATIONS EXISTING SUMMER OPERATIONS Mountain Discovery Camp Pioneer Road Hill Climb Amphitheater Concerts Freakin Fast Marathon Other Activities 9 ANALYSIS: FACILITIES + OPERATIONS INDUSTRY BENCHMARKING For purposes of conducting a “high elevation” evaluation of ski area performance, there are industry. five key metrics that are used throughout the ski Skier Visits Revenue per skier Visit Profit per Visit Other Operating Revenue Pricing Structure 10 ANALYSIS: FACILITIES + OPERATIONS FOUNDATION FOR THE FUTURE: THE BOGUS BASIN VISION AND MISSION VISION To be the most treasured and best supported community asset in the Treasure Valley MISSION Bogus Basin engages the community to provide accessible, affordable and fun year-round mountain recreation and education 11 ANALYSIS: FACILITIES + OPERATIONS THE BOGUS BASIN BRAND An Economic Engine A Multi-Season / Multi-Generational Destination A Sponsor And Outlet For A Healthy Lifestyle An Outdoor Learning Center Gives To The Community In Many Ways Forward Looking 12 ANALYSIS: MARKET ASSESSMENT MARKET OPPORTUNITIES Reasons to visit.